Findings draw attention to untapped opportunities

Sydney, New South Wales, Australia — July 12, 2012 — A new report released today takes a fresh and comprehensive look at Australia's social media landscape with a singular focus on non profit organizations.

There is enormous pressure on businesses and non-profits to have a 'social media strategy' – a term often used as a euphemism for nothing more than setting up a basic Facebook page. But very few institutions rely on or carry out concrete research to assess relevance and viability before jumping onto the social media bandwagon.