The Social Media Rocket Blog – Wiselytics

How To Create Great Social Media Reports To Awe Your Boss Or Client!

Arthur — Fri, 08 Jan 2016 15:03:25 +0000

The social media report is probably the biggest challenge for marketing and communications departments and for agencies. Why? Basically, because amid so much community growth, awareness and engagement it’s the type of report that has the greatest chance of being overlooked by bosses and clients. The fundamental thing, and what you have to be clear […]

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The 4 biggest mistakes Social Media Managers Make with measurement

Gina Gulberti — Wed, 04 Nov 2015 09:45:51 +0000

When you want to know the results of your Social Media actions, which tools are you usually using? And if we were to ask you about what KPIs do you take in consideration, which ones would you tell us? If you don't have answers for these questions, maybe your Social Media reports are not showing you the real situation

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Augure acquires Wisemetrics to allow brands to maximize their impact on social networks leveraging Big Data

Caroline Baron — Tue, 23 Jun 2015 11:14:06 +0000

Barely three months after announcing its third round of 15 million euro fund raising , Augure, Europe’s leading PR & Influencer Engagement software provider, today made another major announcement: the full acquisition of the French start-up Wisemetrics, creator of the popular social analytics tool Wiselytics being used by over 63% of the top 100 global […]

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Who has the happiest Audience on Twitter?

Benjamin Rey — Tue, 10 Mar 2015 18:46:39 +0000

Ever wondered if your followers are happier than others', or more conscientious, or crazier than average? Well now you can find out.

We designed an algorithms to analyze the psychology of a Twitter Audience in multiple dimensions: Happiness level, Personality traits and Personal Values.

You can check the app at http://labs.wisemetrics.com

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To Pay or Not to Pay for Facebook Reach?

Ivan Campos — Thu, 05 Feb 2015 23:57:43 +0000

With Facebook making Page owner's life more and more difficult we wondered if brands had reacted and compensated for loss in reach by increasing their media spent. We decided to dig into our data and analyzed a sample of 20K Facebook pages from all around the world and any category. We came up with a few answers for you: How frequent is it to boost a Facebook post with media budget? Are there differences based on type and sizes of Pages? What's your competitors' behavior ?

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Here’s how we’ve slashed our Facebook Page reporting time by 80%

Stephane Allard — Fri, 30 Jan 2015 12:43:31 +0000

Facebook insights is probably the most commonly used Facebook analytics solution. For a good reason : it’s provided by Facebook and it’s free. But when it comes to reporting it’s still cumbersome. You spend lots of hours crunching data, finding the right visualization, pasting it into Powerpoint and working on the report layout so that […]

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Are you winning the fight for your fans’ eyeballs?

Benjamin Rey — Thu, 11 Dec 2014 15:30:40 +0000

Have you ever wondered if your fans & followers are engaging more with contents from others?
When posting on Facebook or Twitter, you're in a battle for fan's eyeballs, thus it's natural to compare you strictly to brands sharing these eyeballs with you.
We defined the WiseScore for Twitter and Facebook which ranks you among your eyeball competitors.

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What’s your Audience preferred color – Wisemetrics Labs

Benjamin Rey — Fri, 28 Nov 2014 14:29:25 +0000

Different audiences react differently to the same visuals. Some prefer dark vs light, some prefer drawings vs photos, some prefer people vs landscapes, some prefer red vs blue. We were able to analyze all these information through millions of Facebook posts (see “how it works” below for more details). We created an app to analyze […]

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Should you repeat your tweets? Facts and figures from 1M tweets

Benjamin Rey — Thu, 23 Oct 2014 11:38:24 +0000

It is mainstream that to share a news on Twitter one should repeat it a few times, for the simple reason that your followers aren't up online on twitter all day and that they are likely to miss your great news.
At Wisemetrics we like to look a statistics from lots of data points, and since we have our hand on around 1B tweets, we thought we could get some concrete numbers about if one should repeat tweets.

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Wiselytics the free facebook analytics solution!

Stephane Allard — Tue, 30 Sep 2014 10:47:23 +0000

We’re very happy to announce that our Enterprise-class Facebook analytics and reporting solution previously named “Wisemetrics Stream” is now called Wiselytics and you can access the free version and a 30-days trial. Yes. The whole product including, optimization charts, benchmarks, ROI measurement and Powerpoint exports. Get started now : click on this button to […]

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