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		<title>Sweden’s recycling is so revolutionary, the country has run out of rubbish</title>
		<link>https://womenofgreen.com/2019/06/04/swedens-recycling-is-so-revolutionary-the-country-has-run-out-of-rubbish/</link>
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		<dc:creator><![CDATA[wogwpa1358]]></dc:creator>
		<pubDate>Tue, 04 Jun 2019 23:22:10 +0000</pubDate>
				<category><![CDATA[Featured Media]]></category>
		<category><![CDATA[Featured Post]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Nature]]></category>
		<guid isPermaLink="false">https://womenofgreen.com/?p=8639</guid>

					<description><![CDATA[<p>Sweden is so good at recycling that, for several years, it has imported rubbish from other countries to keep its recycling plants going. Less than 1 per cent of Swedish household waste was sent to landfill last year or any year since 2011. We can only dream of such an effective system in the UK, which is why we end up paying expensive transport costs to send rubbish to be recycled overseas rather than paying fines to send it to landfill under The Landfill Tax of 1996.&#160; The UK has made strides in the proportion of waste recycled under an EU target of 50 per cent by 2020. This has underpinned hundreds of millions of pounds of investment into recycling facilities and energy recovery plants in the UK, creating many jobs. We’re not quite at that target yet. Recycling&#160;in the UK peaked at around 45 per cent of all waste in 2014.&#160; Since then, provisional figures from the ONS have shown that figure has dropped to 44 per cent as austerity has resulted in budget cuts. The decision to leave the EU could be about to make this situation worse. While Europe is aiming for a 65 per cent recycling [&#8230;]</p>
The post <a href="https://womenofgreen.com/2019/06/04/swedens-recycling-is-so-revolutionary-the-country-has-run-out-of-rubbish/">Sweden’s recycling is so revolutionary, the country has run out of rubbish</a> first appeared on <a href="https://womenofgreen.com">Women of Green</a>.]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">Sweden is so good at recycling that, for several years, it has imported rubbish from other countries to keep its recycling plants going. Less than 1 per cent of Swedish household waste was sent to landfill last year or any year since 2011.</p>



<p class="wp-block-paragraph">We can only dream of such an effective system in the UK, which is why we end up paying expensive transport costs to send rubbish to be recycled overseas rather than paying fines to send it to landfill under The Landfill Tax of 1996.&nbsp;</p>



<p class="wp-block-paragraph">The UK has made strides in the proportion of waste recycled under an EU target of 50 per cent by 2020. This has underpinned hundreds of millions of pounds of investment into recycling facilities and energy recovery plants in the UK, creating many jobs. We’re not quite at that target yet. Recycling&nbsp;in the UK peaked at around 45 per cent of all waste in 2014.&nbsp;</p>



<p class="wp-block-paragraph">Since then, provisional figures from the ONS have shown that figure has dropped to 44 per cent as austerity has resulted in budget cuts. The decision to leave the EU could be about to make this situation worse. While Europe is aiming for a 65 per cent recycling target by 2030, the UK may be about to fall even further behind its green neighbours.</p>



<p class="wp-block-paragraph">Why are we sending waste to Sweden? Their system is so far ahead because of a culture of looking after the environment. Sweden was one of the first countries to implement a heavy tax on fossil fuels in 1991 and now sources almost half its electricity from renewables.&nbsp;</p>



<figure class="wp-block-image"><img decoding="async" src="https://static.independent.co.uk/s3fs-public/thumbnails/image/2016/12/08/13/recycling-sweden-1.jpg" alt=""/><figcaption>Sweden is a top performer when it comes to sorting and recycling its waste and is in the rare situation of lacking garbage at its incineration centres, which produce enough electricity to supply 250,000 homes and heating for 950,000 homes (Getty)</figcaption></figure>



<p class="wp-block-paragraph">“Swedish people are quite keen on being out in nature and they are aware of what we need do on nature and environmental issues. We worked on communications for a long time to make people aware not to throw things outdoors so that we can recycle and reuse,” says Anna-Carin Gripwall, director of communications for Avfall Sverige, the Swedish Waste Management’s recycling association.</p>



<p class="wp-block-paragraph">Over time, Sweden has implemented a cohesive national recycling policy so that even though private companies undertake most of the business of importing and burning waste, the energy goes into a national heating network to heat homes through the freezing Swedish winter. “That’s a key reason that we have this district network, so we can make use of the heating from the waste plants. In the southern part of Europe they don’t make use of the heating from the waste, it just goes out the chimney. Here we use it as a substitute for fossil fuel,” Ms Gripwell says.&nbsp;</p>



<p class="wp-block-paragraph">Sweden’s heating network is not without its detractors. They argue that the country is dodging real recycling by sending waste to be incinerated. Paper plant managers say that wood fibre can be used up to six times before it becomes dust. If Sweden burns paper before that point it is exhausting the potential for true recycling and replacing used paper with fresh raw material.</p>



<p class="wp-block-paragraph">Ms Gripwall says the aim in Sweden is still to stop people sending waste to recycling in the first place. A national campaign called the “Miljönär-vänlig” movement has for several years promoted the notion that there is much to be gained through repairing, sharing and reusing.&nbsp;</p>



<p class="wp-block-paragraph">She describes Sweden’s policy of importing waste to recycle from other countries as a temporary situation. “There’s a ban on landfill in EU countries, so instead of paying the fine they send it to us as a service. They should and will build their own plants, to reduce their own waste, as we are working hard to do in Sweden,” Ms Gripwall says.</p>



<p class="wp-block-paragraph">“Hopefully there will be less waste and the waste that has to go to incineration should be incinerated in each country. But to use recycling for heating you have to have district heating or cooling systems, so you have to build the infrastructure for that, and that takes time,” she adds.</p>



<figure class="wp-block-image"><img decoding="async" src="https://static.independent.co.uk/s3fs-public/thumbnails/image/2016/12/08/13/recycling-sweden-3.jpg" alt=""/><figcaption>Sweden is a top performer when it comes to sorting and recycling its waste and is in the rare situation of lacking garbage at its incineration centres, which produce enough electricity to supply 250,000 homes and heating for 950,000 homes (Getty)</figcaption></figure>



<p class="wp-block-paragraph">Swedish municipalities are individually investing in futuristic waste collection techniques, like automated vacuum systems in residential blocks, removing the need for collection transport, and underground container systems that free up road space and get rid of any smells.</p>



<p class="wp-block-paragraph">In the UK, each local authority has its own system, making it difficult for residents to be confident about what they can recycle and where. “We need more of a coherent national strategy in England to the collection of recyclable materials, rather than the current approach, whereby it is largely left to individual local authorities to determine their own collection policies,” says Angus Evers, partner at Shoosmiths and a convenor of the UK Environmental Law Association’s Waste Working Party.</p>



<p class="wp-block-paragraph">Local authorities will often start by recycling the highest volume materials because they are measured according to the proportion of waste recycled, so bigger items count for more.&nbsp;“Whatever we end up with in the UK, we need a system which collects all recyclable materials rather than cherry-picking the easiest and cheapest,” says Richard Hands, chief executive of ACE UK, the drink carton industry’s trade association.&nbsp;</p>



<p class="wp-block-paragraph">Mr Hands points to his own drinks carton industry, which includes Tetra Pak, SIG Combibloc and Elopak. Through ACE UK, these brands have driven up carton recycling, more than doubling the number of local authorities collecting cartons from 31 per cent in 2011 to 65 per cent in 2016.</p>



<p class="wp-block-paragraph">He says that the UK needs to build infrastructure around recycling plants so that it can stop sending waste overseas. Some local authorities already have a “no export” policy to achieve this. “Growing the UK waste industry will create jobs and generate UK-based revenue for the economy,” Mr Hands says.</p>



<figure class="wp-block-image"><img decoding="async" src="https://static.independent.co.uk/s3fs-public/thumbnails/image/2008/09/04/12/51155.bin?width=1000&amp;height=614&amp;fit=bounds&amp;format=pjpg&amp;auto=webp&amp;quality=70&amp;crop=16:9,offset-y0.5" alt=""/></figure>



<p class="wp-block-paragraph">Angus Evers says a better domestic recycling system should be a part of our strategy for leaving the EU. “The materials we currently export represent a huge drain of valuable resources going out of the UK that could be used in the UK economy to make new products and reduce our imports of raw materials.&nbsp;If we have aspirations to be less dependent on Europe, then we need to be more self-sufficient and recycle more,” Mr Evers says.</p>



<p class="wp-block-paragraph">And what will Sweden do if we stop sending it rubbish to feed its heating system? Ms Gripwall says the Swedes will not freeze – they have biofuels ready to substitute for our exported waste.</p>



<p class="wp-block-paragraph">Source: <a href="https://www.independent.co.uk/environment/sweden-s-recycling-is-so-revolutionary-the-country-has-run-out-of-rubbish-a7462976.html">Independent</a></p>



<p class="wp-block-paragraph"><strong><a href="https://womenofgreen.com/" target="_blank" rel="noreferrer noopener">Women of Green</a>&nbsp;is TURNING UP THE VOLUME of the feminine voice on the planet in order to create the world we know is possible</strong></p>The post <a href="https://womenofgreen.com/2019/06/04/swedens-recycling-is-so-revolutionary-the-country-has-run-out-of-rubbish/">Sweden’s recycling is so revolutionary, the country has run out of rubbish</a> first appeared on <a href="https://womenofgreen.com">Women of Green</a>.]]></content:encoded>
					
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		<title>Abortion rights supporters’ voices thunder at #StopTheBans rallies across the nation</title>
		<link>https://womenofgreen.com/2019/05/21/abortion-rights-supporters-voices-thunder-at-stopthebans-rallies-across-the-nation/</link>
					<comments>https://womenofgreen.com/2019/05/21/abortion-rights-supporters-voices-thunder-at-stopthebans-rallies-across-the-nation/#respond</comments>
		
		<dc:creator><![CDATA[wogwpa1358]]></dc:creator>
		<pubDate>Tue, 21 May 2019 21:42:01 +0000</pubDate>
				<category><![CDATA[Featured Media]]></category>
		<category><![CDATA[Featured Post]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[abortion]]></category>
		<category><![CDATA[pro-choice]]></category>
		<category><![CDATA[Protest]]></category>
		<category><![CDATA[reproductive rights]]></category>
		<category><![CDATA[stop the bans]]></category>
		<category><![CDATA[womens rights]]></category>
		<guid isPermaLink="false">https://womenofgreen.com/?p=8636</guid>

					<description><![CDATA[<p>Thousands of #StopTheBans&#160;supporters –&#160;fueled by fury over a string of state laws&#160;aimed at&#160;restricting access to abortions&#160;– rallied&#160;Tuesday across the nation in a powerful statement for abortion rights. The ACLU and NARAL Pro-Choice America were among the sponsors of the national day of action, featuring more than 450 events&#160;in all 50 states. &#8220;Politicians, take notice: If you come for our reproductive freedom, you&#8217;ll have to get through ALL of us,&#8221; the ACLU said in a statement. Alabama, Georgia, Kentucky,&#160;Ohio&#160;and Mississippi recently approved legislation that would restrict access to abortions in their states. Kentucky and Missouri are among&#160;states considering action. Abortion foes&#160;are hoping that the Supreme Court, with the addition of conservative justices appointed by President Donald Trump, will back the&#160;measures and reverse or weaken the court&#8217;s landmark&#160;Roe v. Wade&#160;ruling. Protesters march to the Alabama Capitol to protest a bill to ban abortion that passed last week , Sunday, May 19, 2019, in Montgomery, Ala.&#160;(Photo: Butch Dill, AP) Hundreds of protesters&#160;packed the high court&#8217;s steps&#160;in the nation&#8217;s capital Tuesday, toting&#160;signs that vowed&#160;to &#8220;protect safe,&#160;legal abortion&#8221; and putting lawmakers on notice their&#160;voices would be heard.&#160; “We are not going to allow them to move our country backward,” U.S. Sen.&#160;Amy Klobuchar, D-Minn, told the [&#8230;]</p>
The post <a href="https://womenofgreen.com/2019/05/21/abortion-rights-supporters-voices-thunder-at-stopthebans-rallies-across-the-nation/">Abortion rights supporters’ voices thunder at #StopTheBans rallies across the nation</a> first appeared on <a href="https://womenofgreen.com">Women of Green</a>.]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">Thousands of #StopTheBans&nbsp;supporters –&nbsp;fueled by fury over a string of state laws&nbsp;aimed at&nbsp;<a href="https://www.usatoday.com/story/news/nation/2019/05/15/alabama-abortion-ban-signed-into-lay-gov-kay-ivey/3686512002/" target="_blank" rel="noreferrer noopener">restricting access to abortions</a>&nbsp;– rallied&nbsp;Tuesday across the nation in a powerful statement for abortion rights.</p>



<p class="wp-block-paragraph">The ACLU and NARAL Pro-Choice America were among the sponsors of the national day of action, featuring more than 450 events&nbsp;in all 50 states.</p>



<p class="wp-block-paragraph">&#8220;Politicians, take notice: If you come for our reproductive freedom, you&#8217;ll have to get through ALL of us,&#8221; the ACLU said in a statement.</p>



<p class="wp-block-paragraph">Alabama, Georgia, Kentucky,&nbsp;Ohio&nbsp;and Mississippi recently approved legislation that would restrict access to abortions in their states. Kentucky and Missouri are among&nbsp;<a href="https://www.usatoday.com/story/news/nation/2019/05/15/alabama-abortion-law-missouri-could-follow-alabama-near-total-ban/3678030002/" target="_blank" rel="noreferrer noopener">states considering action</a>.</p>



<p class="wp-block-paragraph">Abortion foes&nbsp;are hoping that the Supreme Court, with the addition of conservative justices appointed by President Donald Trump, will back the&nbsp;measures and reverse or weaken the court&#8217;s landmark&nbsp;<em>Roe v. Wade</em>&nbsp;ruling.</p>



<figure class="wp-block-image"><img decoding="async" src="https://www.gannett-cdn.com/presto/2019/05/21/USAT/ed164383-d532-4724-afd8-abecc4c4dd83-Abortion-Alabama.JPG?width=540&amp;height=&amp;fit=bounds&amp;auto=webp" alt="Protesters march to the Alabama Capitol to protest a bill to ban abortion that passed last week , Sunday, May 19, 2019, in Montgomery, Ala."/></figure>



<p class="wp-block-paragraph">Protesters march to the Alabama Capitol to protest a bill to ban abortion that passed last week , Sunday, May 19, 2019, in Montgomery, Ala.&nbsp;<em>(Photo: Butch Dill, AP)</em></p>



<p class="wp-block-paragraph">Hundreds of protesters&nbsp;packed the high court&#8217;s steps&nbsp;in the nation&#8217;s capital Tuesday, toting&nbsp;signs that vowed&nbsp;to &#8220;protect safe,&nbsp;legal abortion&#8221; and putting lawmakers on notice their&nbsp;voices would be heard.&nbsp;</p>



<p class="wp-block-paragraph">“We are not going to allow them to move our country backward,” U.S. Sen.&nbsp;Amy Klobuchar, D-Minn, told the crowd, Reuters reported.</p>



<p class="wp-block-paragraph">“To all the men who are here, we must wake up more men to join this fight,&#8221; said Sen. Cory Booker, D-N.J. &#8220;Not just because we have daughters and mothers and wives. But because this is an assault on human dignity, on freedom.”<a href="https://twitter.com/NARAL/status/1130866253629984770/photo/1">View image on Twitter</a></p>



<figure class="wp-block-image"><a href="https://twitter.com/NARAL/status/1130866253629984770/photo/1"><img decoding="async" src="https://pbs.twimg.com/media/D7Gk2pCWwAEInS0?format=jpg&amp;name=small" alt="View image on Twitter"/></a></figure>



<figure class="wp-block-image"><a href="https://twitter.com/NARAL"><img decoding="async" src="https://pbs.twimg.com/profile_images/1106571781803069440/mJ9uxjo7_normal.png" alt=""/></a></figure>



<p class="wp-block-paragraph"><a href="https://twitter.com/NARAL"><strong>NARAL</strong><strong><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2714.png" alt="✔" class="wp-smiley" style="height: 1em; max-height: 1em;" /></strong>@NARAL</a><a href="https://twitter.com/NARAL/status/1130866253629984770"></a></p>



<p class="wp-block-paragraph">We’re here at the Supreme Court to let the world know: WE’RE NOT GOING BACK. <a href="https://twitter.com/hashtag/StopTheBans?src=hash">#StopTheBans</a><a href="https://twitter.com/intent/like?tweet_id=1130866253629984770">2,996</a><a href="https://twitter.com/NARAL/status/1130866253629984770">9:01 AM &#8211; May 21, 2019</a><a href="https://twitter.com/NARAL/status/1130866253629984770">1,317 people are talking about this</a><a href="https://support.twitter.com/articles/20175256">Twitter Ads info and privacy</a></p>



<p class="wp-block-paragraph">More than 350 people rallied at the Nebraska Capitol in Lincoln, waving&nbsp;signs with&nbsp;messages of support for&nbsp;abortion rights and slamming groups in opposition.</p>



<p class="wp-block-paragraph">Former state Sen. Brenda Council called some of the recently passed laws &#8220;despicable&#8221; and an attack&nbsp;on women&#8217;s autonomy.</p>



<p class="wp-block-paragraph">In Cincinnati, dozens&nbsp;chanted&nbsp;&#8220;Right to life, that&#8217;s a lie, you don&#8217;t care if women die&#8221; as they walked&nbsp;to the Hamilton County Courthouse.&nbsp;</p>



<p class="wp-block-paragraph">The issue drew national attention last week when Alabama Gov. Kay Ivey signed a ban on abortions that provides no exceptions for rape or incest.</p>



<p class="wp-block-paragraph">Source: <a href="https://www.usatoday.com/story/news/nation/2019/05/21/abortion-laws-stopthebans-rallies-set-across-nation-today/3750913002/">USA Today</a></p>



<p class="wp-block-paragraph"><strong><a href="https://womenofgreen.com/" target="_blank" rel="noreferrer noopener">Women of Green</a>&nbsp;is TURNING UP THE VOLUME of the feminine voice on the planet in order to create the world we know is possible</strong></p>The post <a href="https://womenofgreen.com/2019/05/21/abortion-rights-supporters-voices-thunder-at-stopthebans-rallies-across-the-nation/">Abortion rights supporters’ voices thunder at #StopTheBans rallies across the nation</a> first appeared on <a href="https://womenofgreen.com">Women of Green</a>.]]></content:encoded>
					
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		<title>Study Shows Potential for Earth-Friendly Plastic Replacement</title>
		<link>https://womenofgreen.com/2019/04/09/study-shows-potential-for-earth-friendly-plastic-replacement/</link>
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		<dc:creator><![CDATA[wogwpa1358]]></dc:creator>
		<pubDate>Tue, 09 Apr 2019 21:09:53 +0000</pubDate>
				<category><![CDATA[Featured Media]]></category>
		<category><![CDATA[Featured Post]]></category>
		<category><![CDATA[Game Changers]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Nature]]></category>
		<category><![CDATA[earth friendly]]></category>
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		<category><![CDATA[plastic alternative]]></category>
		<category><![CDATA[women of green]]></category>
		<guid isPermaLink="false">https://womenofgreen.com/?p=8632</guid>

					<description><![CDATA[<p>The quest to keep plastic out of landfills and simultaneously satisfy the needs of the food industry is filled with obstacles. The quest to keep plastic out of landfills and simultaneously satisfy the needs of the food industry is filled with obstacles. A biodegradable replacement for petroleum-based products has to meet all sorts of standards and, so far, attempts at viable replacements from renewable sources have faced limited success due to processing and economic constraints. Among the obstacles, products to date have been too brittle for food packaging. But new research from The Ohio State University has shown that combining natural rubber with bioplastic in a novel way results in a much stronger replacement for plastic, one that is already capturing the interest of companies looking to shrink their environmental footprints. Almost all plastics – about 90 percent – are petroleum-based and are not biodegradable, a major environmental concern. Source: Ohio State University Women of Green&#160;is TURNING UP THE VOLUME of the feminine voice on the planet in order to create the world we know is possible</p>
The post <a href="https://womenofgreen.com/2019/04/09/study-shows-potential-for-earth-friendly-plastic-replacement/">Study Shows Potential for Earth-Friendly Plastic Replacement</a> first appeared on <a href="https://womenofgreen.com">Women of Green</a>.]]></description>
										<content:encoded><![CDATA[<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>The quest to keep plastic out of landfills and simultaneously satisfy the needs of the food industry is filled with obstacles.</p></blockquote>



<p class="wp-block-paragraph">The quest to keep plastic out of landfills and simultaneously satisfy the needs of the food industry is filled with obstacles.</p>



<p class="wp-block-paragraph">A biodegradable replacement for petroleum-based products has to meet all sorts of standards and, so far, attempts at viable replacements from renewable sources have faced limited success due to processing and economic constraints. Among the obstacles, products to date have been too brittle for food packaging.</p>



<p class="wp-block-paragraph">But new research from The Ohio State University has shown that combining natural rubber with bioplastic in a novel way results in a much stronger replacement for plastic, one that is already capturing the interest of companies looking to shrink their environmental footprints.</p>



<p class="wp-block-paragraph">Almost all plastics – about 90 percent – are petroleum-based and are not biodegradable, a major environmental concern.</p>



<p class="wp-block-paragraph">Source: <a href="https://www.enn.com/articles/57516-study-shows-potential-for-earth-friendly-plastic-replacement">Ohio State University</a></p>



<p class="wp-block-paragraph"><strong><a href="https://womenofgreen.com/" target="_blank" rel="noreferrer noopener">Women of Green</a>&nbsp;is TURNING UP THE VOLUME of the feminine voice on the planet in order to create the world we know is possible</strong></p>The post <a href="https://womenofgreen.com/2019/04/09/study-shows-potential-for-earth-friendly-plastic-replacement/">Study Shows Potential for Earth-Friendly Plastic Replacement</a> first appeared on <a href="https://womenofgreen.com">Women of Green</a>.]]></content:encoded>
					
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		<title>These Five Animals Are on the Verge of Extinction — Here’s How to Help!</title>
		<link>https://womenofgreen.com/2019/01/10/these-five-animals-are-on-the-verge-of-extinction-heres-how-to-help/</link>
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		<dc:creator><![CDATA[wogwpa1358]]></dc:creator>
		<pubDate>Thu, 10 Jan 2019 19:27:22 +0000</pubDate>
				<category><![CDATA[Featured Media]]></category>
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		<category><![CDATA[Nature]]></category>
		<category><![CDATA[animals]]></category>
		<category><![CDATA[endangered species]]></category>
		<category><![CDATA[extinction]]></category>
		<category><![CDATA[giraffe]]></category>
		<category><![CDATA[orangutan]]></category>
		<category><![CDATA[women of green]]></category>
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					<description><![CDATA[<p>The world is at risk of losing many species on the verge of extension, with dwindling numbers and no end to the process in sight. A journal article by 13 scientists from eight different countries says the world is now in the sixth mass extinction of plants and animals. Other scientists, however, feel that calling the current age a mass extension is a bit dramatic. While scientists agree humans damage the earth and changes should occur to protect species on the edge of extinction and our natural environment, the situation may not be as dire as predicted. As with most things, the truth likely lies somewhere in the middle. One thing everyone agrees on is that some species are in danger of no longer existing. The list grows and changes from year to year, but here are five animals currently on the verge of extinction that might surprise you. 1. Giraffes In 2016, giraffes moved onto the International Union for Conservation of Nature&#8217;s &#8220;Red List of Threatened Species&#8221; report into the vulnerable category. In the 1980s, there were 155,000 giraffes in Africa. Today, the number is under 100,000 — a reduction of around 40 percent. Some ways to protect this [&#8230;]</p>
The post <a href="https://womenofgreen.com/2019/01/10/these-five-animals-are-on-the-verge-of-extinction-heres-how-to-help/">These Five Animals Are on the Verge of Extinction — Here’s How to Help!</a> first appeared on <a href="https://womenofgreen.com">Women of Green</a>.]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">The
world is at risk of losing many species on the verge of extension, with
dwindling numbers and no end to the process in sight. A journal article by 13
scientists from eight different countries says the world is now in the <a href="https://www.nature.com/articles/nature22899">sixth mass extinction</a> of plants and animals.</p>



<p class="wp-block-paragraph">Other
scientists, however, feel that calling the current age a mass extension is <a href="https://www.theatlantic.com/science/archive/2017/06/the-ends-of-the-world/529545/">a bit dramatic</a>. While scientists agree
humans damage the earth and changes should occur to protect species on the edge
of extinction and our natural environment, the situation may not be as dire as
predicted. </p>



<p class="wp-block-paragraph">As
with most things, the truth likely lies somewhere in the middle. One thing
everyone agrees on is that some species are in danger of no longer existing.
The list grows and changes from year to year, but here are five animals
currently on the verge of extinction that might surprise you.</p>



<h2 class="wp-block-heading">1. Giraffes</h2>



<p class="wp-block-paragraph">In
2016, giraffes moved onto the International Union for Conservation of Nature&#8217;s
&#8220;<a href="https://www.iucnredlist.org/">Red List of Threatened Species</a>&#8221; report into the vulnerable
category. In the 1980s, there were <a href="https://giraffeconservation.org/faqs/">155,000 giraffes in Africa</a>. Today, the number is under
100,000 — a reduction of around 40 percent. </p>



<p class="wp-block-paragraph">Some
ways to protect this gentle giant include protecting the existing giraffe
habitat and supporting conservation efforts of African governments and
preservation groups around the world. </p>



<h2 class="wp-block-heading">2. Sumatran Rhino</h2>



<p class="wp-block-paragraph">The
Sumatran rhino is one of the smallest rhinos in existence, and it has two
horns. Its population declined rapidly by about <a href="https://rhinos.org/species/sumatran-rhino/">70 percent in 20 years</a>. Scientists believe fewer
than 80 Sumatran rhinos are still living. </p>



<p class="wp-block-paragraph">The
biggest threat to these rhinos comes from poachers who sell their tusks for
traditional Asian medicine practices. However, climate change may also impact
their numbers.</p>



<h2 class="wp-block-heading">3. Bornean Orangutan</h2>



<p class="wp-block-paragraph">The
Bornean orangutan is now on the critically endangered list, with estimates of
numbers falling another <a href="https://www.businessinsider.com/12-rare-animals-that-are-almost-extinct-2016-7">25 percent by
2025</a>.
Habitat loss is the biggest danger to this orangutan, as the forests in which
they live are being felled and turned into paper and rubber plantations.
Illegal hunting is another issue enhancing their loss of numbers.</p>



<p class="wp-block-paragraph">Bornean
orangutans only breed once every six to eight years, making conservation
efforts difficult. To do your part, support organizations protecting their
habitats, donate to national parks and reserve areas and buy products certified
by the Forest Stewardship Council, which means the company uses sustainable
forestry in the production of their goods.</p>



<h2 class="wp-block-heading">4. Saola</h2>



<p class="wp-block-paragraph">Scientists
discovered this species in <a href="https://onekindplanet.org/animal/saola/">1992 in Vietnam</a> and dubbed it the Asian
unicorn. It&#8217;s considered the most endangered large mammal, so elusive that
numbers are unknown but thought to be only a few hundred, but possibly far
fewer.</p>



<p class="wp-block-paragraph">The
remote location and lack of conservation efforts put this species at extreme risk
of extinction. Education is one of the best ways of protecting this species, so
few have even heard of. Experts believe the only option for conservation is
trapping and relocating these mammals to safe habitats because their numbers
are too low for them to rebound naturally.</p>



<h2 class="wp-block-heading">5. Elephants</h2>



<p class="wp-block-paragraph">For
many years, elephants have stayed on the endangered species list. Hunting for
their ivory tusks is one of the main reasons for declining numbers, but changes
in habitat exacerbate the problem. The Asian elephant makes the top 10 list for
endangered species, but its African cousin faces similar issues with declining
numbers.</p>



<p class="wp-block-paragraph">The
biggest issue with overcoming their endangered status lies in the massive
amounts of land both Asian and African elephants need to survive. As the human
population increases and competes with them for precious resources, keeping
them safe seems more and more difficult. </p>



<h2 class="wp-block-heading">Small Steps to Big Changes</h2>



<p class="wp-block-paragraph">If humanity wants to keep these and other animals from becoming extinct, we must pay attention to how we care for the planet. Reducing your carbon footprint, contributing to conservation efforts and educating those around you about these animals and why they&#8217;re precious to our world are all ways to move toward a world where elephants, giraffes <g class="gr_ gr_4 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-ins replaceWithoutSep" id="4" data-gr-id="4"></g><g class="gr_ gr_4 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-ins replaceWithoutSep" id="4" data-gr-id="4">and</g> all other creatures can maintain their habitat and exist alongside human advances. </p>



<table class="wp-block-table"><tbody><tr><td></td><td></td><td>Megan Ray Nichols&nbsp;<br />STEM Writer &amp; Blogger<a href="http://go.toutapp.com/84d46ac4d99bf9384e" target="_blank" rel="noreferrer noopener"></a><a href="http://go.toutapp.com/7aea2d1a93f55800db" target="_blank" rel="noreferrer noopener"></a><a href="http://go.toutapp.com/e055ffee62f3b6b169" target="_blank" rel="noreferrer noopener"></a><a href="http://go.toutapp.com/84002b73d4117ce233" target="_blank" rel="noreferrer noopener"></a><a href="http://go.toutapp.com/f2d66ff3db6e80573d" target="_blank" rel="noreferrer noopener"></a>&nbsp;<a href="mailto:nicholsrmegan@gmail.com" target="_blank" rel="noreferrer noopener">&nbsp;nicholsrmegan@gmail.com</a>&nbsp;<a href="http://go.toutapp.com/ecb9828f335e1fffa2" target="_blank" rel="noreferrer noopener">&nbsp;https://schooledbyscience.com/</a>Resume:&nbsp;<a href="https://schooledbyscience.com/about/" target="_blank" rel="noreferrer noopener">https://schooledbyscience.com/about/</a></td></tr></tbody></table>



<p class="wp-block-paragraph"><strong><a rel="noreferrer noopener" href="https://womenofgreen.com/" target="_blank">Women of Green</a>&nbsp;is TURNING UP THE VOLUME of the feminine voice on the planet in order to create the world we know is possible.</strong></p>



<p class="wp-block-paragraph"></p>The post <a href="https://womenofgreen.com/2019/01/10/these-five-animals-are-on-the-verge-of-extinction-heres-how-to-help/">These Five Animals Are on the Verge of Extinction — Here’s How to Help!</a> first appeared on <a href="https://womenofgreen.com">Women of Green</a>.]]></content:encoded>
					
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		<title>These Apps Are Pushing the Cosmetics Industry to Be More Transparent</title>
		<link>https://womenofgreen.com/2018/11/13/these-apps-are-pushing-the-cosmetics-industry-to-be-more-transparent/</link>
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		<dc:creator><![CDATA[wogwpa1358]]></dc:creator>
		<pubDate>Tue, 13 Nov 2018 18:36:04 +0000</pubDate>
				<category><![CDATA[Featured Post]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[allergens]]></category>
		<category><![CDATA[carcinogens]]></category>
		<category><![CDATA[cosmetics]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[healthy living]]></category>
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					<description><![CDATA[<p>The beauty and cosmetics industry is one of the biggest in the county. By 2023, it is expected to reach more than $805 billion. Such a big industry is constantly in the eyes of consumers, and those consumers are starting to demand more transparency from their beauty products.</p>
The post <a href="https://womenofgreen.com/2018/11/13/these-apps-are-pushing-the-cosmetics-industry-to-be-more-transparent/">These Apps Are Pushing the Cosmetics Industry to Be More Transparent</a> first appeared on <a href="https://womenofgreen.com">Women of Green</a>.]]></description>
										<content:encoded><![CDATA[<p>The beauty and cosmetics industry is one of the biggest in the county. By 2023, it is expected to reach <a href="https://www.reuters.com/brandfeatures/venture-capital/article?id=30351">more than $805 billion</a>. Such a big industry is constantly in the eyes of consumers, and those consumers are starting to demand more transparency from their beauty products. They want access to more toxin-free, fair-use products that haven&#8217;t been tested on animals. As a result, apps are starting to appear that are pushing the cosmetics industry to be more transparent. Here are some of them and how they&#8217;re changing the cosmetics industry.</p>
<p><strong>The Demand for Transparency</strong></p>
<p>The cosmetics industry is getting bigger by the year, but until now it has been difficult for anyone except someone with a chemistry degree to understand what the ingredients are. That doesn&#8217;t mean consumers don&#8217;t want to know or that they aren&#8217;t concerned about the potentially toxic chemicals that are in those cosmetics.</p>
<p>Green is a term that has been applied to nearly every industry, but it hasn&#8217;t been strictly defined in the cosmetics industry until now. Informed consumers have started looking for cosmetics that contain healthy ingredients like natural oils. Palm oil is a popular alternative to artificial ones, but it&#8217;s important to be sustainably sourced. Palm oil has earned itself a bad reputation because its growth and harvesting aren&#8217;t green and <a href="http://www.downtoearth-indonesia.org/story/palm-oil-not-green">can damage the environment</a>.</p>
<p>This demand for transparency from consumers — as well as the apps that allow them to scan their products to find out exactly what is in them — are pushing the cosmetics industry to be more transparent and to shift their production to utilize greener and more sustainable items. While the global cosmetics industry is expected to grow 5 percent a year for the foreseeable future, the green and sustainable cosmetics industry is expected <a href="https://www.acme-hardesty.com/green-cosmetics-sustainable-beauty/">to grow 15 percent</a> in the same period of time. These apps can help that happen by aiding consumers in their choices.</p>
<ol>
<li><strong> Think Dirty</strong></li>
</ol>
<p>Most consumers carry a smartphone with them, and that&#8217;s all they need for this app. Think Dirty provides a portable comparison shopping tool that reviews and rates household and personal care products, including cosmetics, based on their ingredients. This app is designed to be entirely unbiased. Instead of basing the product&#8217;s review on the company or changes it has made, it bases each review solely on the chemical components in each product.</p>
<p>Each review is based on publicly available data that is released by each company, and <a href="https://www.thinkdirtyapp.com/about-methodology.php">is given three ratings</a>:</p>
<ul>
<li><strong>Carcinogenicity:</strong> Whether the product has been shown in lab tests to increase the risk of cancer</li>
<li><strong>Developmental and reproductive toxicity: </strong>Whether the product has been shown to cause hormone disruption or interfere with reproductive health</li>
<li><strong>Allergenicity and immunotoxicity: </strong>Whether the product has been shown to be a known allergen or asthma trigger, or an immunotoxin</li>
</ul>
<p>The app is available for free on both Android and iOS devices.</p>
<ol start="2">
<li><strong> EWG Healthy Living</strong></li>
</ol>
<p>While it&#8217;s important to make healthy choices when it comes to cosmetics, those aren&#8217;t the only products that consumers are concerned about. <a href="https://www.supermarketguru.com/articles/the-app-review-ewgs-healthy-living/">EWG&#8217;s Healthy Living app</a> allows consumers to scan the barcodes on everything from the makeup they purchase to the food in their shopping cart. Each product is rated on three things:</p>
<ul>
<li><strong>Nutrition: </strong>Primarily for the food products the app is used to scan</li>
<li><strong>Ingredient concerns: </strong>Whether one or more of the ingredients in the product can be dangerous in large amounts</li>
<li><strong>Processing: </strong>Whether the product is processed in a green and sustainable manner, and whether any steps in the processing could create harmful byproducts</li>
</ul>
<p>This app is also available for free for both Android and iOS devices. The main difference between this app and Think Dirty is that the latter is based in Canada and the former is based in the United States, so there may be some differences in their product databases.</p>
<ol start="3">
<li><strong> Yuka</strong></li>
</ol>
<p>For consumers in Europe, there is an app available as well — Yuka. This company is <a href="https://www.scandit.com/yuka-keeps-food-consumers-informed-with-scandit-barcode-scanner-sdk/">based out of Paris</a> — in fact, its homepage is in French — but it comes with a variety of language options. Similar to the other two entries on this list, Yuka uses the phone&#8217;s camera to scan barcodes and provide the user with a product card that contains the nutritional value and ingredients list for each product scanned.</p>
<p>Each ingredient is rated on a color scale from green to red, with green being the best option and red being ingredients to avoid. It doesn&#8217;t provide as much information as some other apps, but it is still a good option and includes many European-exclusive brands and products.</p>
<p>Apps like Think Dirty, Healthy Living and Yuka are just the first in a long line. These apps, and the consumers that use them, are pressuring cosmetics companies into making changes that will make their products healthier, greener and more sustainable in the long run.</p>
<p>&nbsp;</p>
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<td>Megan Ray Nichols<br />
STEM Writer &amp; Blogger</td>
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<p><strong><a href="https://womenofgreen.com/" target="_blank" rel="noopener noreferrer">Women of Green</a> is TURNING UP THE VOLUME of the feminine voice on the planet in order to create the world we know is possible</strong></p>The post <a href="https://womenofgreen.com/2018/11/13/these-apps-are-pushing-the-cosmetics-industry-to-be-more-transparent/">These Apps Are Pushing the Cosmetics Industry to Be More Transparent</a> first appeared on <a href="https://womenofgreen.com">Women of Green</a>.]]></content:encoded>
					
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		<title>A giant floating trash collector will try to scoop up the Great Pacific Garbage Patch</title>
		<link>https://womenofgreen.com/2018/08/09/a-giant-floating-trash-collector-will-try-to-scoop-up-the-great-pacific-garbage-patch/</link>
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		<dc:creator><![CDATA[wogwpa1358]]></dc:creator>
		<pubDate>Fri, 10 Aug 2018 03:03:59 +0000</pubDate>
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					<description><![CDATA[<p>Floating trash collector will try to scoop up the Great Pacific Garbage Patch</p>
The post <a href="https://womenofgreen.com/2018/08/09/a-giant-floating-trash-collector-will-try-to-scoop-up-the-great-pacific-garbage-patch/">A giant floating trash collector will try to scoop up the Great Pacific Garbage Patch</a> first appeared on <a href="https://womenofgreen.com">Women of Green</a>.]]></description>
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<section class="flexarticle" data-id="70" data-aaid="{&quot;i&quot;:70,&quot;p&quot;:69,&quot;n&quot;:&quot;flexarticle&quot;,&quot;y&quot;:6,&quot;o&quot;:1}"></section>
<section class="articlebody  " data-id="71" data-aaid="{&quot;i&quot;:71,&quot;p&quot;:70,&quot;n&quot;:&quot;articlebody&quot;,&quot;y&quot;:6,&quot;o&quot;:1}">SAN FRANCISCO – On Sept. 8, an ungainly, 2,000-foot-long contraption will steam under the Golden Gate Bridge in what’s either a brilliant quest or a fool&#8217;s errand.</p>
<p>Dubbed the Ocean Cleanup Project, this giant sea sieve consists of pipes that float at the surface of the water with netting below, corralling trash in the center of a U-shaped design.</p>
<p>The purpose of this bizarre gizmo is as laudable as it is head-scratching: to collect millions of tons of garbage from what&#8217;s known as the Great Pacific Garbage Patch, which can harm and even kill whales, dolphins, seals, fish and turtles that consume it or become entangled in it, according to researchers at Britain&#8217;s <a href="https://linkinghub.elsevier.com/retrieve/pii/S0025326X14008571" target="_blank" rel="noopener" data-id="157" data-aaid="{&quot;i&quot;:157,&quot;p&quot;:70,&quot;n&quot;:&quot;partnerLink&quot;,&quot;y&quot;:24,&quot;o&quot;:30}">University of Plymouth</a>.</p>
<p>The project is the expensive, untried brainchild of a 23-year-old Dutch college dropout named Boyan Slat, who was so disgusted by the plastic waste he encountered diving off Greece as a teen that he has devoted his life to cleaning up the mess.</p>
<p>Along with detractors who want to prioritize halting the flow of plastics into the ocean, the Dutch nonprofit gathered support from several foundations and philanthropists, including billionaire Salesforce founder Marc Benioff. In 2017, the Ocean Cleanup Project received $5.9 million in donations and reported reserves from donations in previous years of $17 million.</p>
<h2>How it works</h2>
<p>The Ocean Cleanup Project&#8217;s passive system involves a floating series of connected pipes the length of five football fields that float at the surface of the ocean. Each closed pipe is 4 feet in diameter. Below these hang a 9-foot net skirt.</p>
<p>The system moves more slowly than the water, allowing the currents and waves to push trash into its center to collect it. Floating particles are captured by the net while the push of water against the net propels fish and other marine life under and beyond.</p>
<p>The system is fitted with solar-powered lights and anti-collision systems to keep any stray ships from running into it, along with cameras, sensors and satellites that allow it to communicate with its creators.</p>
<p>For the most part the system will operate on its own, though a few engineers will remain on a nearby ship to observe. Periodically a garbage ship will be sent out to scoop up the collected trash and transport it to shore, where it will be recycled.</p>
<h2>Misguided focus</h2>
<p>Marine biologists who study the problem say at this point things are so bad that it’s worth a shot.</p>
<p>“I applaud the efforts to remove plastics – clearly any piece of debris cleared from the ocean is helpful,” said Rolf Halden, a professor of environmental health engineering at Arizona State University.</p>
<p>But he added a caveat, namely that there’s not much point to cleaning up the mess unless we also stop the tons of plastic entering the oceans each day. “If you allow the doors to be open during a sand storm while you’re vacuuming, you won’t get very far,” Halden said.</p>
<p>And that gets at the heart of some of the criticism.</p>
<p>Stopping plastics from making their way into the oceans &#8220;should be the focus of 95 percent of our current effort, with the remaining 5 percent on clean up,&#8221; said Richard Thompson, who heads the International Marine Litter Research Unit at the University of Plymouth in the United Kingdom.</p>
<p>&#8220;If we consider cleanup to be a center stage solution, then we accept it is OK to contaminate the oceans and that our children and our children’s children will continue to clean up the mess,&#8221; he said.</p>
<p>Another concern is that the project only targets plastic pollution floating at the top of the ocean, although researchers have found microplastics from the waves all the way down to the sea floor.</p>
<p>“They’re not all buoyant. Some sink, some remain floating at different levels based on their density and the water pressure,” said Charles Rolsky, a Ph.D. researcher who studies ocean plastic pollution at Arizona State University.</p>
<p>There’s also the possibility that the contraption might break up in storms and simply make more plastic trash.</p>
<p>“The ocean is strong and powerful and likes to rip things up,” said Miriam Goldstein, director of ocean policy at the Center for American Progress and an oceanographer who together with physical oceanographer Kim Martini has been publishing <a href="http://www.deepseanews.com/2017/01/what-did-the-boyan-slat-and-the-ocean-cleanup-do-last-summer/" target="_blank" rel="noopener" data-id="158" data-aaid="{&quot;i&quot;:158,&quot;p&quot;:70,&quot;n&quot;:&quot;partnerLink&quot;,&quot;y&quot;:24,&quot;o&quot;:31}">critiques of the project</a>.</p>
<p>The foundation – which openly refers to itself as a &#8220;moon shot project&#8221; – responds that cleanups are an important part of the story.</p>
<p><strong>More: </strong><a href="https://www.usatoday.com/story/tech/science/2018/03/22/great-pacific-garbage-patch-grows/446405002/" target="_blank" rel="noopener" data-id="159" data-aaid="{&quot;i&quot;:159,&quot;p&quot;:70,&quot;n&quot;:&quot;partnerLink&quot;,&quot;y&quot;:24,&quot;o&quot;:32}">World&#8217;s largest collection of ocean garbage is twice the size of Texas</a></p>
<p><strong>More: </strong><a href="https://www.usatoday.com/story/life/2018/07/31/museum-ice-cream-sounds-dreamy-but-its-got-big-eco-problem/768766002/" target="_blank" rel="noopener" data-id="160" data-aaid="{&quot;i&quot;:160,&quot;p&quot;:70,&quot;n&quot;:&quot;partnerLink&quot;,&quot;y&quot;:24,&quot;o&quot;:33}">The Museum of Ice Cream sounds dreamy, but it&#8217;s got a big eco-problem</a></p>
<p><strong>More: </strong><a href="https://www.usatoday.com/story/news/world/2018/04/25/arctic-ice-choked-record-amount-microplastic-cigarette-butts-packing-material/549115002/" target="_blank" rel="noopener" data-id="161" data-aaid="{&quot;i&quot;:161,&quot;p&quot;:70,&quot;n&quot;:&quot;partnerLink&quot;,&quot;y&quot;:24,&quot;o&quot;:34}">Arctic ice choked with record amount of plastic from cigarette butts to packing material</a></p>
<p>&#8220;The current plastic pollution will not go away by itself,&#8221; spokesman Rick van Holst Pellekaan told USA TODAY in an email.</p>
<p>To deal with the baseline problem, he said the project is considering spinoff systems for coastal areas and rivers that would intercept plastic before it reaches the ocean.</p>
<p>There&#8217;s a lot to be stopped. As much as 9.5 million tons of trash is deposited into the ocean each year, according to a report by the <a href="https://portals.iucn.org/library/sites/library/files/documents/2017-002.pdf" target="_blank" rel="noopener" data-id="162" data-aaid="{&quot;i&quot;:162,&quot;p&quot;:70,&quot;n&quot;:&quot;partnerLink&quot;,&quot;y&quot;:24,&quot;o&quot;:35}">International Union for Conservation of Nature</a>.</p>
<p>Plastic is different than other trash because it never decomposes. While it breaks down into smaller and smaller parts called microplastics, they never become bioavailable, meaning they can never provide nourishment to marine life.</p>
<p>The biggest sources today are countries that have rapidly developing consumer economies but whose waste management practices haven’t caught up, often in Asia.</p>
<p>“They simply don’t have the systems in place to deal with this nondegradable material,” Goldstein said.</p>
<h2>Discovering the Patch</h2>
<p>First described in 1988, ocean-borne trash patches such as the Pacific one consist of a huge concentration of garbage, mostly made up of plastics. Due to circulating ocean currents called gyres (something like slow-moving whirlpools) they accumulate floating trash in areas hundreds of miles across. There are five gyres worldwide, according to <a href="https://oceanservice.noaa.gov/podcast/mar18/nop14-ocean-garbage-patches.html" target="_blank" rel="noopener" data-id="163" data-aaid="{&quot;i&quot;:163,&quot;p&quot;:70,&quot;n&quot;:&quot;partnerLink&quot;,&quot;y&quot;:24,&quot;o&quot;:36}">the National Ocean Service</a>.</p>
<p>About 70 percent of the litter in these patches is made up of plastic, according to a British study <a href="https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/634433/Future_of_the_sea_-_plastic_pollution_final.pdf" target="_blank" rel="noopener" data-id="164" data-aaid="{&quot;i&quot;:164,&quot;p&quot;:70,&quot;n&quot;:&quot;partnerLink&quot;,&quot;y&quot;:24,&quot;o&quot;:37}">published last year</a>, with close to 50 percent made up of discarded fishing nets, a study published by the Ocean Cleanup Project found earlier this year.</p>
<p>It was cleaning up these convergence zones that obsessed Slat after his high school diving experience. He eventually presented a TED talk on some of his ideas after he graduated from high school in 2013.</p>
<p>That talk went viral, a crowdfunding project to raise money to implement a cleanup began, and Slat ended up dropping out of the aerospace engineering department at Delft University to focus on the cleanup.</p>
<p>Fast forward five years, and a team of international engineers and scientists who have been working to build the cleanup system across the bay from San Francisco are weeks away from launch.</p>
<p><strong>The plan</strong></p>
<p>The project&#8217;s first cleanup system is scheduled to be towed out to a spot 240 nautical miles off the U.S. coast on Sept. 8, from a dock in Alameda, California, where it&#8217;s being built. It will spend between 40 and 60 days there for real-world testing.</p>
<p>The event will be live-streamed online, and the nonprofit is also welcoming supporters to come see it in person as it sets off on its maiden voyage.</p>
<p>If it performs well, the system will then be towed out a further 960 miles to the Great Pacific Garbage Patch between California and Hawaii.</p>
<p>The goal is to deploy 60 such systems by 2020, which the group believes will clean up 50 percent of the garbage in the garbage patch in five years time.</p>
<p>While the scientists who study ocean plastic pollution aren&#8217;t convinced this will fix the problem, it might help bring the problem more into the public eye. In Rolskly&#8217;s opinion, there&#8217;s just one good thing about plastic pollution – it’s one of the few forms of pollution you can see with the naked eye, which may in the end be what helps end it.</p>
<p>“It’s really repellant,” he said. “It triggers the right emotions to get the political will to implement change.”</p>
<p>Source: <a href="https://www.msn.com/en-us/news/us/a-giant-floating-trash-collector-will-try-to-scoop-up-the-great-pacific-garbage-patch/ar-BBLBjh7?ocid=spartanntp">USA Today</a></p>
<p><strong><a href="https://womenofgreen.com/" target="_blank" rel="noopener noreferrer">Women of Green</a> is TURNING UP THE VOLUME of the feminine voice on the planet in order to create the world we know is possible.</strong></p>
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</div>The post <a href="https://womenofgreen.com/2018/08/09/a-giant-floating-trash-collector-will-try-to-scoop-up-the-great-pacific-garbage-patch/">A giant floating trash collector will try to scoop up the Great Pacific Garbage Patch</a> first appeared on <a href="https://womenofgreen.com">Women of Green</a>.]]></content:encoded>
					
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		<title>Influencers Aren’t Born, Their Built.</title>
		<link>https://womenofgreen.com/2018/07/26/influencers-arent-born-their-built/</link>
					<comments>https://womenofgreen.com/2018/07/26/influencers-arent-born-their-built/#respond</comments>
		
		<dc:creator><![CDATA[wogwpa1358]]></dc:creator>
		<pubDate>Fri, 27 Jul 2018 03:19:19 +0000</pubDate>
				<category><![CDATA[Featured Post]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[angie change]]></category>
		<category><![CDATA[influencer]]></category>
		<category><![CDATA[women entrepreneur]]></category>
		<category><![CDATA[women leadership]]></category>
		<category><![CDATA[women of green]]></category>
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					<description><![CDATA[<p>In this exclusive interview,  Angie Chang reflects on her journey to become one of Silicon Valley’s most persuasive and powerful voices. She shares the early decisions that built her influence brick-by-brick, techniques to use a strong personal brand to fuel a cause or a company, and her go-to tactics for rallying individuals around something bigger than themselves.</p>
The post <a href="https://womenofgreen.com/2018/07/26/influencers-arent-born-their-built/">Influencers Aren’t Born, Their Built.</a> first appeared on <a href="https://womenofgreen.com">Women of Green</a>.]]></description>
										<content:encoded><![CDATA[<p id="text_5f5b36dcc2d541d2848a2d5376b0d6d8" class="Block TextBlock -align--left -role--paragraph" data-seen="true">Early on, <a class="Annotation -link" href="https://www.linkedin.com/in/thisgirlangie" target="_blank" rel="noopener" data-external="true"><strong class="Annotation -strong">Angie Chang</strong></a> discovered that asking questions was actually the best way to influence others. One of her most important questions was posed to college classmate and now <a class="Annotation -link" href="http://www.appsumo.com/" target="_blank" rel="noopener" data-external="true">AppSumo</a> CEO <a class="Annotation -link" href="https://www.linkedin.com/in/noahkagan" target="_blank" rel="noopener" data-external="true">Noah Kagan</a>. Kagan was running entrepreneurship conferences and events in Palo Alto at the time and had contracted Chang to build the website and design marketing collateral. After reviewing the speakers page, she asked, “Noah, why are there no women on any of these panels?”</p>
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<p id="text_68d0eb2d8703486faab85337cb254e8c" class="Block TextBlock -align--left -role--paragraph" data-seen="true">This inquiry set off a chain reaction that led Chang to co-found <a class="Annotation -link" href="http://women2.com/" target="_blank" rel="noopener" data-external="true">Women 2.0</a>, one of the largest global communities for women working in technology. Since then, she founded <a class="Annotation -link" href="http://bayareagirlgeekdinners.com/" target="_blank" rel="noopener" data-external="true">Bay Area Girl Geek Dinners</a> (attracting hundreds of attendees per event) and currently breaks new ground as VP of Strategic Partnerships for <a class="Annotation -link" href="https://hackbrightacademy.com/" target="_blank" rel="noopener" data-external="true"><strong class="Annotation -strong">Hackbright Academy</strong></a>, the engineering school for women. How did this English major and self-taught webmaster become <a class="Annotation -link" href="http://www.fastcompany.com/3017174/women-in-tech-2010/the-most-influential-women-in-technology-2010-angie-chang-and-shaherose-c" target="_blank" rel="noopener" data-external="true">one of Fast Company&#8217;s Most Influential Women in Technology</a> with close to 10,000 followers and even more fans?</p>
<p id="text_60a3ae8734e848b9a648364cec51b678" class="Block TextBlock -align--left -role--paragraph" data-seen="true">In this exclusive interview, Chang reflects on her journey to become one of Silicon Valley’s most persuasive and powerful voices. She shares the early decisions that built her influence brick-by-brick, techniques to use a strong personal brand to fuel a cause or a company, and her go-to tactics for rallying individuals around something bigger than themselves.</p>
<h2 id="text_156736200859481f959aa4059197e8a1" class="Block TextBlock -align--left -role--heading" data-seen="true">First, Convince Yourself</h2>
<p id="text_7fc1693646734a259332326402996e1e" class="Block TextBlock -align--left -role--paragraph" data-seen="true">Before becoming a leader of any organization, Chang made a conscious choice to become an influencer. There wasn’t one revelatory moment, but rather a sustained commitment to approaching everyday interactions with people in a persuasive way. <strong class="Annotation -strong">Here are four tenets that she adopted early and practiced vigilantly to amplify her voice.</strong></p>
<p id="text_182e7d0dd966429daa7bcaa89bfce749" class="Block TextBlock -align--left -role--paragraph" data-seen="true"><em class="Annotation -emphasis"><strong class="Annotation -strong">Construct your confidence — everyone else is figuring it out, too.</strong></em></p>
<p id="text_48aa022570ee4227968d59f99f554614" class="Block TextBlock -align--left -role--paragraph" data-seen="true">Networking at tech meetups in the Bay Area means a lot of exchanged business cards. “Nearly every guy I met handed me a card that read ‘CEO of ‘Company X’ and I was impressed. I listened to what they had to say,” says Chang. “Then I’d go through my stack of business cards, put their companies’ URLs in my web browser and realize that many were not only the CEO, but also the first <em class="Annotation -emphasis">and only</em> employee of whatever company it was.”</p>
<p id="text_82a90ebf444c43c1b7d6c881bce05951" class="Block TextBlock -align--left -role--paragraph">Chang was careful not to dismiss the lesson. While she realized it took very little to print a business card with a CEO title, the important thing is to adopt the confidence of a CEO or founder. “That confidence leads to the credibility and belief that you can do something greater,” says Chang. “Early on, I was determined to project — and feel — that confidence like anyone else.” She also actively sought out women who embodied the same attitude.</p>
<p id="text_08b39e686dca45508dbfce3bbcfa252d" class="Block TextBlock -align--left -role--paragraph">One of those women was <a class="Annotation -link" href="https://www.linkedin.com/in/sandyjen" target="_blank" rel="noopener" data-external="true">Sandy Jen</a>, co-founder and CTO of instant messaging company <a class="Annotation -link" href="http://www.meebo.com/" target="_blank" rel="noopener" data-external="true">Meebo</a>, which was acquired by Google in 2012. Jen has said that one of the reasons she started Meebo was because one of her male friends launched a startup. Immediately, she knew she was clearly capable of the same thing, too. Really grounding yourself in what you already know — that your peers and friends are just like you — is one of the best ways to break down misbeliefs that you lack what it takes to start something or do something aspirational.</p>
<p id="text_01590530baa34fd095a99f02b3cc42dc" class="Block TextBlock -align--left -role--paragraph">One thing that helped Chang is drawing confidence differently. “I see commonalities first. As humans, we notice differences easily, but we connect through similarities,” says Chang. “Maybe it’s through practice, but I don’t find that I’m all that different than the next person, to be honest. If you see yourself in someone else, it’s like you’re connecting with the person you’ve known the longest. You can suddenly see how you might do what others have done, but that you never thought you were capable of before.”</p>
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<p id="text_82210445868e45e297ec99703e2149dc" class="Block TextBlock -align--left -role--paragraph"><strong class="Annotation -strong"><em class="Annotation -emphasis">Deconstruct your networking events.</em></strong></p>
<p id="text_e0e5f3c2ced642edaf0a16441a8da672" class="Block TextBlock -align--left -role--paragraph">From the beginning, networking events have been a key platform for Chang to build her personal brand. Yet she’ll be the first to admit that making an impact or a good impression at meetups can be intimidating. She attended a Tessel.io hack night recently which showcased the startup’s modular microcontrollers that allow for physical devices to connect to the web, and felt the same discomfort she used to when she first started networking.</p>
<p id="text_7c43837ae7d2443bbad0a4145e4a42a1" class="Block TextBlock -align--left -role--paragraph">“I was on my own, nervous and slightly intimidated. It was a roomful of people silently hacking away,” recalls Chang. “My first instinct was to run out the door, but I told myself to give it just one hour.” Chang picked up a Tessel and alighted next to a woman sitting alone on the couch. The stranger turned out to be <a class="Annotation -link" href="https://tessel.io/" target="_blank" rel="noopener" data-external="true">Tessel.io</a> co-founder <a class="Annotation -link" href="https://github.com/jiahuang" target="_blank" rel="noopener" data-external="true">Jia Huang</a>, who then helped Chang get her device blinking. Chang then used the Tesstel to take and tweet a photo of her and her new friend. “It was a real win, especially since I nearly left the meetup right after I got there.”</p>
<p id="text_11522584e1834233b408c1be5b7dc237" class="Block TextBlock -align--left -role--paragraph">Even the most skilled conversationalist or seasoned professional can struggle in new networking environments. Here are Chang’s tips for newbies and veterans alike:</p>
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<p id="text_4eef4f03b4cf49c796ffb325381dc1c3" class="Block TextBlock -align--left -role--paragraph"><strong class="Annotation -strong">Count conversations if it’s hard to start them</strong>. For more nervous or introverted meetup attendees, go into a networking situation with a quantitative goal. It might be staying an hour or meeting three people. Don’t let yourself leave before you hit that number.</p>
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<p id="text_d9b39e8f70054729807b7262b5c2b145" class="Block TextBlock -align--left -role--paragraph"><strong class="Annotation -strong">Pair your arrival time with your purpose</strong>. A well-timed entrance doesn’t always mean arriving before the free pizza runs out or walking in fashionably late. Chang suggests segmenting networking events differently. “Go early if you want to talk to the organizer without interruption or if you want quiet time to have more in-depth conversations,” she says. “Go toward the end if you seek quick chats, want exposure among a large number of people, or prefer to choose when to be noticed. Things really started for me when I was new to meetups, practiced being curious and asked questions.”</p>
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<p id="text_31e6d3535bc64f57bd82bf134ed94b3e" class="Block TextBlock -align--left -role--paragraph"><strong class="Annotation -strong">Channel your inner peacock</strong>. Connection and influence can come faster if others initiate the conversation. “Wear something catchy — either a funny t-shirt, a startup hoodie or Lego earrings,” says Chang, who happened to be wearing a dress patterned with lemurs during this interview. She says it spurred two spontaneous conversations for her in just one day. Conversation starters project your identity and give people a hook to come talk to you when they may not otherwise.</p>
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<p id="text_49fa19d8791645878cfaf980ce7ebb71" class="Block TextBlock -align--left -role--paragraph" data-seen="true"><strong class="Annotation -strong">When in doubt, approach groups of two</strong>. If you have to take the daunting step of joining a conversation of strangers, always pick a duo. “It’s the right size to allow for easy conversation and contribution from each member of the gathering,” says Chang. “Then just stand there and smile at them. Simply say hello. Or ask about their company if they are wearing a name tag. It’s surprising how asking questions about other people actually makes you immediately interesting to them.”</p>
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<p id="text_487cceeb0c114eb4a8fae7561530de27" class="Block TextBlock -align--left -role--paragraph" data-seen="true"><em class="Annotation -emphasis"><strong class="Annotation -strong">Always default to yes. Seriously.</strong></em></p>
<p id="text_b13a62a81866496ebb85bef3ae381506" class="Block TextBlock -align--left -role--paragraph" data-seen="true">A key part to being an influencer is being truly accessible to others. This doesn’t mean straying from your objective, but it does mean listening and showing authentic initial interest. “I usually say ‘yes’ to most requests and invitations,” says Chang. “Some people screen and are very hesitant unless there’s a clear, direct impact. But, given the variety of ways my network has grown, I err on the side of being connected and letting myself be pleasantly surprised.”</p>
<p id="text_d73a7bc717dc46a589724f0a5dcfcbf7" class="Block TextBlock -align--left -role--paragraph" data-seen="true">Politely cut the conversation short if it’s not relevant to your mission, but take most meetings. “I am always interested in hearing what people have to say, and how I can be helpful. It’s the way to concretely practice what I believe, and that becomes part of my brand and reputation,” says Chang. The breadth of people she has met has helped her recruit hundreds of volunteers for Women 2.0, Bay Area Girl Geek Dinners, and Hackbright Academy — and has fielded impressive speakers at her events.</p>
<p id="text_62e79f99095d45f5824e750587412aef" class="Block TextBlock -align--left -role--paragraph" data-seen="true"><strong class="Annotation -strong">Even if you’ve decided to become an influencer, it’s hard to know which channels will be most effective for you to meet the right people. So don’t guess. Just go with it.</strong> “I remember that one of my greatest supporters, Khosla Ventures Operating Partner <a class="Annotation -link" href="https://www.linkedin.com/in/ireneau" target="_blank" rel="noopener" data-external="true">Irene Au</a> was randomly email introduced by someone I met for coffee,” says Chang. “He said, ‘You should meet this wonderful woman.’ I wanted to meet one of the few women executives at Google [where Au was working], so next week I did.”</p>
<p id="text_f5b0366da5ec419cb1fca8f186417e11" class="Block TextBlock -align--left -role--paragraph" data-seen="true">It’s easy to see how always saying “yes” is unsustainable (especially as your career and social calendar gain momentum), and one should always be wary of burnout. Here are a few of Chang’s tactics to keep your accessibility <em class="Annotation -emphasis">and</em> your sanity:</p>
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<p id="text_4e4367a9a51644b4ac5d71f61cf6629b" class="Block TextBlock -align--left -role--paragraph" data-seen="true"><strong class="Annotation -strong">Keep mornings for yourself</strong>. “I don’t take meetings in the mornings if I can avoid it. That’s my time for emails and prioritizing the day’s work. It’s when I need and use the most brain power. I’m caffeinated and can get a lot done.”</p>
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<p id="text_3afd0156ec37489c88d561c129d1c9d0" class="Block TextBlock -align--left -role--paragraph"><strong class="Annotation -strong">Take meetings in the middle of the week in the late afternoon.</strong>“I segment my week to take most of my meetings midweek. It’s not always perfect, but it allows me to give as much of my undivided attention to people as I can.” Being able to focus on the person in front of you is critical to the cause of becoming an influencer. The only way to be heard by a great number of people is to make them feel like you truly hear and represent them. In-person interactions like this are precious opportunities to send this message.</p>
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<p id="text_322c4467cbf44bc8b4b20756ea726ff5" class="Block TextBlock -align--left -role--paragraph"><strong class="Annotation -strong">Take Friday for exploratory meetings.</strong> “I prefer to take agenda-free meetings on Friday (like meeting with a young person just starting their career, or a friend of a friend interested in a specific field). I have the full week behind me and it gives me a lift to talk to new people and explore possibilities. I set these 20-minute coffee meetings a block from the office.” When you set time expectations upfront, you’re less likely to offend someone by cutting things short, and you can make it clear that you’re taking time out of a busy schedule to invest in them.</p>
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<blockquote id="text_240001206c6a4351a105593f5ccbbbc3" class="Block TextBlock -align--left -role--quote" tabindex="1" data-share_enabled="true"><p>Influence is not magic. It’s a habit. By continuing to meet and take coffees with people, I’m mapping out the plan. Meetings are more than simple conversations — they’re the secret and serendipitous way forward.</p></blockquote>
<p id="text_dbaf987ca1ec4b37839b658652f1c8c3" class="Block TextBlock -align--left -role--paragraph"><strong class="Annotation -strong"><em class="Annotation -emphasis">Banish blind introductions.</em></strong></p>
<p id="text_de7a8024deeb42989b9b320b1b270db5" class="Block TextBlock -align--left -role--paragraph">Influence not only extends to those you meet, but also the people you connect to one another. Once you’ve built a strong network, your reputation is as much in your control as it is in others’ hands. “If a person wants an introduction to someone I know, I always ask for the purpose of the connection,” say Chang. “I won’t do a blind connection — it has to be useful to both people. Otherwise, I lose credibility and so does the other person.” It’s a delicate thing — much more so than most people think. And impressions created by missteps in this area stick.</p>
<p id="text_7a0f8d42628a41638500adc1d28d75a9" class="Block TextBlock -align--left -role--paragraph">A dual-sided introduction is paramount for maintaining credibility and influence within your network. It requires sharing backgrounds and getting buy-in from both sides separately, but it’s time well spent. This properly sets expectations and increases the likelihood of not only a better match, but also a positive association for the connector.</p>
<h2 id="text_5c667f74965e45c5b1649b72675448db" class="Block TextBlock -align--left -role--heading">Affix Your Personal Brand to Something Greater</h2>
<p id="text_ec1e54dbfefa43c09986eb499152f0ad" class="Block TextBlock -align--left -role--paragraph">Building a personal network is the foundation of influence, but it has its limits unless it’s tied to a greater cause and community. People want to know and follow others who stand for something, espouse a particular philosophy or make them feel like part of a movement. Throughout her career, Chang has found a way to use her personal brand to unite and promote female founders, executives and technologists. Here’s how she did it:</p>
<p id="text_a907ffaf73994434b7c408902749e17c" class="Block TextBlock -align--left -role--paragraph"><em class="Annotation -emphasis"><strong class="Annotation -strong">Write to become ubiquitous.</strong></em></p>
<p id="text_a2c413e723784f5d977b0e40ee8bf11b" class="Block TextBlock -align--left -role--paragraph">Chang’s personal brand blended with her cause to support women in technology when she started publishing stories about female entrepreneurs and executives on Women 2.0’s website. For several years, she wrote three short articles a day and published a email summary weekly. “Writing helped me translate all the incredible stories I was hearing about the women I met,” says Chang.</p>
<p id="text_ccc6a3ed72ae4431b7ead67aca4f1f09" class="Block TextBlock -align--left -role--paragraph">“Each article I wrote started with a byline that read ‘By Angie Chang.’ Since I published so frequently, my name appeared in the subject line of our weekly newsletter that went out to over 10,000 women,” she says. After a few months, people started to approach her and say, “Your name’s really famous. I hear and see it everywhere. You’re always in my inbox.” Because they kept seeing her name, she was the one they wrote to or asked when they wanted to get involved with the organization. She became synonymous with the ideas it was advancing about women in leadership, entrepreneurship and technology.</p>
<blockquote id="text_d9dd086fdc84426991db7ebbf8bbb646" class="Block TextBlock -align--left -role--quote" tabindex="1" data-share_enabled="true"><p>If you speak openly and often, you don’t need to speak loudly.</p></blockquote>
<p id="text_914a1ec3860f4d89857e1810d7b5f53a" class="Block TextBlock -align--left -role--paragraph">Showcasing influential women and being an adept curator of their stories has helped Chang not only build her personal influence but also a far-reaching community. Her body of work defines her — it’s more than a calling card, it’s her professional identity. “If you want to advance a cause, produce a body of work that expresses and embodies what drives you. It will help you recognize and reach others who belong to your tribe and are a part of the story,” says Chang.</p>
<p id="text_df81f8b55b964bb48c32fec58cc88135" class="Block TextBlock -align--left -role--paragraph">To begin to formulate your body work and increase its audience, ask yourself three questions:</p>
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<p id="text_4e46dcbba0d84099bed9e6679f2ce444" class="Block TextBlock -align--left -role--paragraph">Can you articulate what it is you’re doing or interested in doing in a few paragraphs?</p>
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<p id="text_08c923a9eab74f389dca0a92e45de0e4" class="Block TextBlock -align--left -role--paragraph">What have you done or who have you assembled to demonstrate your interest?</p>
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<p id="text_4fea76cdc0a14b34a73f7c4c15b6b445" class="Block TextBlock -align--left -role--paragraph">What are some of the lessons you’ve learned and how have you made them habits?</p>
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<p id="text_b72f1579c6284e06a5e5b22082662d19" class="Block TextBlock -align--left -role--paragraph">If you can’t answer these questions, then perhaps the issue is not time, but resonance. “If you don’t have a body of work to show who you are and what you believe in, how do you expect to be an ambassador of it or influencer for it? If you have the desire, show that you’re an active agent. Make, tweet or write something to get started,” says Chang.</p>
<p id="text_7a8e509959aa4e079ed327bf6c30b197" class="Block TextBlock -align--left -role--paragraph">Don’t be discouraged if your body of work evolves or changes slight direction — keep at it. “I’m still refining my language,” says Chang. “I&#8217;ve explained concepts over and over again to people, and done a lot of iterative writing and tweeting on topics. It not only helps other people understand so they can champion the cause, but it’s also another way for me to check-in with the mission and how it resonates with the community and me <em class="Annotation -emphasis">today</em>.”</p>
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<p id="text_05bd26d528ad47c6bcd55919c8588763" class="Block TextBlock -align--left -role--paragraph"><em class="Annotation -emphasis"><strong class="Annotation -strong">Pick a very ambitious yet niche mission.</strong></em></p>
<p id="text_c58f3886839d49c9ba292300fdc998b3" class="Block TextBlock -align--left -role--paragraph">For Chang, to influence effectively means to choose — and to do so with precision. Since 2006, she’s been singularly focused on high-growth, high-tech entrepreneurship for women. “I attribute much of my success to identifying very early on who I wanted to connect to, surround myself with and bring together,” says Chang. “I honed in on a very specific category.”</p>
<p id="text_7affd9efbe3f44ef90769fb4bc6931dd" class="Block TextBlock -align--left -role--paragraph">It’s important that influencers don’t equate a restricted scope with a narrow impact. In fact, Chang has found the opposite is true. By expressing and broadcasting her focus on women in high-growth entrepreneurship and technology, and equality in leadership in particular, she’s been more thorough, effective and impactful. “When writing to raise the profile of successful female founders, I was also reaching out to angel investors who helped them fund their companies. It was a natural progression given my focus and frequency of my writing.”</p>
<p id="text_e387cfcfc5fd4e16a2bfffa3a1e07e76" class="Block TextBlock -align--left -role--paragraph">Chang delivers deeply on this specific mission through Bay Area Girl Geek Dinners, which has allowed her to connect a large number of women at once to companies and tech leaders who can inspire and influence them. “The dinners mean sharing a meal, but also success stories, job opportunities, mentorship tips and tricks. The events continue to grow because we find new and creative ways to deliver against a clearly defined mission serving women technologists and entrepreneurs.”</p>
<p id="text_1a76215e9f4541ef849c4f6ac340bfb3" class="Block TextBlock -align--left -role--paragraph">Additionally, the mission must not only be niche, but also ambitious. You need a North Star that energizes you in all the conversations you and have and all the logistical grunt work you may have to do to get there. “I’m not against starting small businesses, but I’m going to spend my time applauding high-growth businesses started by women,” says Chang. “Being uncompromising in ambition has been very good for building the brands of the organizations I’ve helped grow.” In the two years Chang has worked at Hackbright Academy, she has increased the network to over 150 partner companies, including the biggest companies such as Facebook, SurveyMonkey, Eventbrite and Uber, to recruit female software engineers.</p>
<p id="text_ca91e611eead416dbfe7e5b926ad46a6" class="Block TextBlock -align--left -role--paragraph"><em class="Annotation -emphasis"><strong class="Annotation -strong">Commit for the long haul.</strong></em></p>
<p id="text_131421c5772e4c179ca7de01883de132" class="Block TextBlock -align--left -role--paragraph">Enduring influence and credibility takes time to build. Chang has over a decade of work experience writing and broadcasting over social media on women in technology, and has been recognized with accolades and media coverage. “Sure, a long track record on your resume or LinkedIn brings an authority, goodwill and trust that you’re an ambassador for a cause,” say Chang. “But I believe I’ve always been able to get meetings because I’ve shown duration with <em class="Annotation -emphasis">and</em> sole dedication to this cause. In short, it’s not just the ‘Volunteer Experience and Causes’ portion of LinkedIn that shows my commitment, but my entire ‘Experience’ section. It’s hard to question my intent.”</p>
<p id="text_2fcd12eec17c4b4988b60708cd099abc" class="Block TextBlock -align--left -role--paragraph">It’s tempting to broadly apply Chang’s advice and operate believing that everything will take time. By definition, movements need to advance, <strong class="Annotation -strong">but here are three areas where she recommends that progress needs consistent investment and where you should take the long view</strong>:</p>
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<p id="text_1494a88f352b4be6a12698dda3c03391" class="Block TextBlock -align--left -role--paragraph"><strong class="Annotation -strong">Partnerships.</strong> “Persuading partners to join you can take awhile. Sometimes the stars are aligned, but most times it takes a bucket of emails to get to the right person,” says Chang. “Hackbright Academy has a solid partnership with SurveyMonkey, especially with the engineering department led by <a class="Annotation -link" href="http://firstround.com/review/the-inside-story-on-how-surveymonkey-cracked-the-international-market/">CTO Selina Tobaccowala</a>. She has hired Hackbright graduates steadily each quarter. AdRoll, New Relic and Lanetix have strong male champions of women leading their engineering departments and have also been strong employers of our students.” This is one area where your personal brand can make a big difference. If people believe they’re entering into a relationship with an individual who’s shown passion and dedication, they’re much more likely to enter into a professional partnership with a company led by that person.</p>
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<p id="text_7dfc75d7c0eb4adc9f96a1c7df55a09b" class="Block TextBlock -align--left -role--paragraph"><strong class="Annotation -strong">Evangelism</strong>. “When marrying one’s personal brand with a company or cause, it’s important to be intentional with each decision for as long as possible. Mission creep can happen on a personal or company-level, and when you represent both, a misstep with one will impact the other, especially if you’re trying to do too much at once,” says Chang. “A lot of people try to recruit me for events management or evangelist roles. I have no interest in that because I know what I want to accomplish in a very specific way. It’s important to remind others of your stance with your behavior and decisions over time.”</p>
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<p id="text_f9bb411e57194efc983f0741a77932f6" class="Block TextBlock -align--left -role--paragraph"><strong class="Annotation -strong">Recruiting other influencers</strong>. “It takes time to find more women who want to influence an industry or community versus lead a company. It’s a lot of work that has be sustained for a long period, and it’s each individual’s personal decision in the end. I’m happy to mentor people, but it’s not my place to tell a woman that she needs to be more ambitious with her life (though I’m guilty of doing it). So, it takes time to find fellow influencers and build enough trust that they start sharing things for you.”</p>
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<h2 id="text_8e028cd83d4441da9ef2b826514e5691" class="Block TextBlock -align--left -role--heading">You&#8217;re Only As Good As Your Ability to Rally People</h2>
<p id="text_e1abbd18660a4fcc937709ac5589cc26" class="Block TextBlock -align--left -role--paragraph">As a serial entrepreneur, Chang has been able to engage tens of thousands of women through Women 2.0 and Bay Area Girl Geek Dinners. And she’s still astounded by how the title of “founder” has helped her assemble a movement. “Being a founder has been inadvertently useful. When I started Women 2.0, it was more like a goal of just meeting and connecting with people,” says Chang. “The fact that I’m a founder has opened doors. It carries weight and a lot of social capital, especially given the huge demand for female role models in leadership positions.”</p>
<p id="text_b9ea0217af0748af8336335369243662" class="Block TextBlock -align--left -role--paragraph">As a result, she&#8217;s been able to help rising female leaders in tech cut their teeth as founders, join high-growth companies or get exposure in the media. Chang&#8217;s asked about the leading women in science or technology, and she shares many names. She’s known for this. That said, for those who aren’t founders, there are still ways to rally people and amass a following. Here are three tactics from Chang:</p>
<p id="text_729827daa73d4698b0b832baceea07de" class="Block TextBlock -align--left -role--paragraph"><em class="Annotation -emphasis"><strong class="Annotation -strong">Just ask.</strong></em></p>
<p id="text_ebb12f7395ae4bb1a0f3fbf0ecba57ea" class="Block TextBlock -align--left -role--paragraph">It seems obvious and simple, but many people hesitate to make a direct ask of support. Soon after Chang started Women 2.0, its first conference drew an audience of 100 women and a few men. She created the website, logo and a simple flyer to distribute. “Then, we asked our friends, tapped our network and called in favors,” says Chang. “We asked people to attend and to be on panels. Most people said yes.”</p>
<p id="text_9002c7cdf20047e5aa7e56137415122b" class="Block TextBlock -align--left -role--paragraph">If your requests hit the bullseye, be prepared to deliver more. After the initial Women 2.0 event, attendees asked how to sign up on a mailing list or when they could come to the next event. To keep up with the demand, Chang started to invite people to her house to host a monthly meetup of female founders.</p>
<p id="text_74523eb7bf8848749b1642803fc94603" class="Block TextBlock -align--left -role--paragraph">After 100 women tried to cram into her apartment, she moved the meetup to a larger meeting space in San Francisco. “Part of it was being responsive, and giving them a space to connect with each other. A big moment was having the group articulate that they were going to build this together. Group ownership is a big part of community building.”</p>
<p id="text_6649b6f9398b4267ba32a7b098a05fc6" class="Block TextBlock -align--left -role--paragraph">Don’t be afraid to establish “making asks” as a rule — until it becomes part of the culture. “For Girl Geek Dinners, we always create a rideshare Google document for attendees to carpool to events,” says Chang. “This makes it easy for attendees to reach out to others, network and make real connections.”</p>
<p id="text_56d28f2604394f94b0f53db5ba27c1ad" class="Block TextBlock -align--left -role--paragraph"><em class="Annotation -emphasis"><strong class="Annotation -strong">Get people to take it personally — then they’ll support publicly.</strong></em></p>
<p id="text_449afed2e265495e8139b54787920c0a" class="Block TextBlock -align--left -role--paragraph">In January 2008, Bay Area Girl Geek Dinners held its first event for over 400 women at Google’s headquarters in Mountain View. The organization has hosted over 90 dinners to date, attended by over 15,000 women in the Silicon Valley. Dinners are now held every other week and completely booked for the next year and a half. Chang and her team used all the well-known engagement techniques: word of mouth, free admission, Facebook groups and e-mail signup lists. These tools were all valuable and lowered most barriers to participation.</p>
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<p id="text_bb1f4ab1cd054657b6c589f0c1926279" class="Block TextBlock -align--left -role--paragraph">But the team focused most intently on delivering the networking, content and connections that would make a lasting impression on the female technologists and founders in the room. For example, sponsors are encouraged to make their women executives, engineers and technologists the speakers at the event. Encore sponsors are encouraged to share how many female attendees they’ve hired from previous dinners. One sponsoring company hired 9 women after hosting two events.</p>
<p id="text_dcce70d32a0b4cfaa592ce10958de56f" class="Block TextBlock -align--left -role--paragraph">“We made their professional growth personal to the point that they took it personally with their companies,” says Chang. “The Girl Geek Dinner attendees recruit for us with their own companies, asking them to become sponsors. The random string of coffees that led me to [former Director of UX at Google] Irene Au and Google’s sponsorship of a previous event in London got us our first sponsor stateside. Facebook soon followed.” The passion for the cause — and then the virality of the concept — produced 400 new registrations over a weekend.</p>
<p id="text_ad623064c9e145e8934db652cc370084" class="Block TextBlock -align--left -role--paragraph">“There no substitute for — or reminder like — posting photos that share how fun the events look, the faces of the women networking and even cultural aspects of the organization,” says Chang. “By encouraging others to share their personal experiences of our professional events on social media with the right hashtag, we’ve been able to spread like wildfire.”</p>
<blockquote id="text_6bc323ccb19a47fa97f0c8b6dd398870" class="Block TextBlock -align--left -role--quote" tabindex="1" data-share_enabled="true"><p>Forget motivational posters. At Hackbright, people love sharing pictures of the bathroom mirror, because that&#8217;s where people leave encouraging Post-its for each other.</p></blockquote>
<p id="text_5edd9caf374b424b88c55b3532e712d2" class="Block TextBlock -align--left -role--paragraph">Social media has extended Hackbright Academy’s reach and influence beyond its operational footprint. “People from other cities, states, and even countries where we don’t operate, come up to us and say, ‘I know Hackbright has <a class="Annotation -link" href="https://twitter.com/hackbright/status/528253164852875265" target="_blank" rel="noopener" data-external="true">an unofficial Balloonicorn mascot</a>. And it’s awesome.’ Social media has allowed the members of our network to easily spread the word in a way that feels authentic to them,” says Chang.</p>
<p id="text_a9a133d719894ac59bfc067edec37e45" class="Block TextBlock -align--left -role--paragraph"><em class="Annotation -emphasis"><strong class="Annotation -strong">Keep it coming full-circle.</strong></em></p>
<p id="text_6989ac381dab43a4b05be2e716dbfb11" class="Block TextBlock -align--left -role--paragraph">For Chang, influencing others involves creating habits to make small adjustments that produce a larger impact. Many of these routines are cyclical and have a pay-it-forward attribute. Here are three tactics that has served her organizations and her well:</p>
<p id="text_98ead1b7d91945e2a32b786f891005e3" class="Block TextBlock -align--left -role--paragraph"><strong class="Annotation -strong">Boost and boast.</strong> While Chang’s no longer working with Women 2.0 full time, she tweets daily about women in technology and business. She prefers to retweet, and in some cases, boosts the same links by using a new line of text or adding a photo. “There’s a lot of great content out there that just needs a hook, so I’ll write a new line or add a screenshot to help it get noticed. Once, Arianna Huffington retweeted an article I wrote, with a much better subject line,” says Chang. “Everyone needs an editor and a cheerleader. I’ve noticed that most women aren’t inclined to boast about themselves, so I like to help surface their great ideas and accomplishments as much as possible.”</p>
<p id="text_e870526f85ed4af39aa54de355e5a834" class="Block TextBlock -align--left -role--paragraph"><strong class="Annotation -strong">Rephrase and repeat.</strong> When Chang and her team are recruiting attendees for an event, drafting and delivering variations of the same invite email has improved their sign-up rates. “I understand that there&#8217;s a funnel to pass through. That usually means emailing people five times to get them to commit to something that you know they want to do but they&#8217;re just too busy to actually do it,” she says. “Repetition with email marketing actually works. But change the email subject line, create new threads instead just heaping onto the old ones. Unless you receive an RSVP No, stay persistent. I haven’t found that it burns bridges or sheds subscribers.”</p>
<p id="text_be4b4ee4297f4bfa80611335f9ebe080" class="Block TextBlock -align--left -role--paragraph"><strong class="Annotation -strong">Elevate your alumni.</strong> Hackbright Academy outfits its alumni with information and attire to keep them active as ambassadors. “With their diverse backgrounds and networks, we ask them to help spread the word about our awesome Hackbright engineering fellows by simply being themselves! We give each graduate a bright red Hackbright hoodie to wear as they start their new jobs at great companies. It’s earned media and unpaid marketing for us.” The red hoodie is just a symbol — and reminder — of the enormous amount of pride they have for Hackbright. “Our students are the best marketing that we can have,” says Chang.</p>
<blockquote id="text_074c971706b34e4a9ab754d475b7c686" class="Block TextBlock -align--left -role--quote" tabindex="1" data-share_enabled="true"><p>I don’t think of myself as an influencer, but as someone who has decided and declared. That’s attractive to people. They attach strings to you and hold on for the ride.</p></blockquote>
<p id="text_ae021328e5e44ff690d101eb8ae6a11f" class="Block TextBlock -align--left -role--paragraph">By definition, influence involves other people’s buy-in to change — and that begins with persuading yourself. Adopt a “founder’s confidence,” approach your networking with precision and “say yes” by default. These are the small decisions and habits that help build your personal brand. Applying your influence to advance a cause or company requires more diligent, sustained work. The key here is to pick a very ambitious, niche mission to champion and build a body of work by writing prolifically and publicly about it. To assemble a following, don’t be shy to ask and remind people to join you or help share your ideas. If they take it personally, they’ll promote it publicly.</p>
<p id="text_2855a269802e48708cea956a362d2750" class="Block TextBlock -align--left -role--paragraph">The best influencers — like the best teachers — know they’ve done their job when they’re no longer needed. Chang sees her role in promoting and elevating women in technology similarly.</p>
<p id="text_d15ed1458cdc4b09af4103613a849f96" class="Block TextBlock -align--left -role--paragraph">“Frankly, I’d like to see most women’s organizations not have to exist anymore — eventually. For my work, that means reaching gender parity at all levels, from entrepreneurs in small businesses to venture-backed companies to the investors at venture capital firms,” says Chang. “Let’s get the same global 50/50 gender-split at each tier and throughout each function within technology companies. It’s a big job to hit a simple metric, but that’s what I’m about and that&#8217;s where I’m headed.”</p>
<p>Source: <a href="http://firstround.com/review/influencers-arent-born-theyre-built-heres-how/">First Round Review</a></p>
<p><strong><a href="https://womenofgreen.com/" target="_blank" rel="noopener noreferrer">Women of Green</a> is TURNING UP THE VOLUME of the feminine voice on the planet in order to create the world we know is possible.</strong></p>
<p>&nbsp;</p>The post <a href="https://womenofgreen.com/2018/07/26/influencers-arent-born-their-built/">Influencers Aren’t Born, Their Built.</a> first appeared on <a href="https://womenofgreen.com">Women of Green</a>.]]></content:encoded>
					
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		<title>Starbucks: Goodbye Plastic Straws</title>
		<link>https://womenofgreen.com/2018/07/09/starbucks-goodbye-plastic-straws/</link>
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		<dc:creator><![CDATA[wogwpa1358]]></dc:creator>
		<pubDate>Mon, 09 Jul 2018 17:30:31 +0000</pubDate>
				<category><![CDATA[Featured Post]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[plastic pollution]]></category>
		<category><![CDATA[Plastic Straws]]></category>
		<category><![CDATA[starbucks]]></category>
		<category><![CDATA[women of green]]></category>
		<guid isPermaLink="false">https://womenofgreen.com/?p=8610</guid>

					<description><![CDATA[<p>Starbucks announced on Monday it plans to eliminate plastic straws from its 28,000 stores worldwide by 2020.</p>
The post <a href="https://womenofgreen.com/2018/07/09/starbucks-goodbye-plastic-straws/">Starbucks: Goodbye Plastic Straws</a> first appeared on <a href="https://womenofgreen.com">Women of Green</a>.]]></description>
										<content:encoded><![CDATA[<p>Starbucks <a href="https://news.starbucks.com/press-releases/starbucks-to-eliminate-plastic-straws-globally-by-2020">announced on Monday</a> it plans to eliminate plastic straws from its 28,000 stores worldwide by 2020.</p>
<p>The company will broaden the manufacture and use of what some in social media have dubbed the &#8220;adult sippy cup.&#8221; It&#8217;s a plastic strawless lid that will come to replace single-use plastic straws that now inundate its coffee shops.</p>
<p>The company says the move, when fully implemented, could mean a billion fewer plastic straws across its stores each year. And it&#8217;s a part of Starbucks&#8217; $10 million investment in creating recyclable and compostable cups around the world.</p>
<p>The strawless lid has already been in use at many of the company&#8217;s stores for certain kinds of cold drinks like cold foam and &#8220;draft nitro,&#8221; the coffee drink that comes out of a keg, mixed with nitrogen. Unlike straws, the new lid can be recycled, <a href="https://news.starbucks.com/news/starbucks-announces-environmental-milestone">the company said</a>.</p>
<p>&#8220;For our partners and customers, this is a significant milestone to achieve our global aspiration of sustainable coffee, served to our customers in more sustainable ways,&#8221; Kevin Johnson, president and chief executive officer for Starbucks, said in a statement.</p>
<p>Starbucks&#8217; headquarters are in Seattle, where a <a href="https://www.npr.org/2018/06/30/624911805/seattle-bans-most-plastic-straws-in-restaurants">ban on plastic straws</a> just kicked in.</p>
<p>Other chains are also experimenting with getting rid of straws. In June, McDonald&#8217;s announced it would <a href="https://www.npr.org/2018/06/15/620367460/mcdonalds-says-its-ditching-plastic-straws-in-u-k-and-ireland">start phasing out plastic straws</a> at about 1,300 restaurants in the United Kingdom and Ireland.</p>
<p>Source: <a href="https://www.npr.org/2018/07/09/627220348/starbucks-goodbye-plastic-straws">NPR</a></p>
<p><strong><a href="https://womenofgreen.com/" target="_blank" rel="noopener noreferrer">Women of Green</a> is TURNING UP THE VOLUME of the feminine voice on the planet in order to create the world we know is possible.</strong></p>The post <a href="https://womenofgreen.com/2018/07/09/starbucks-goodbye-plastic-straws/">Starbucks: Goodbye Plastic Straws</a> first appeared on <a href="https://womenofgreen.com">Women of Green</a>.]]></content:encoded>
					
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		<title>California’s Requirement for Residential Solar Panels Could Transform the U.S. Energy Industry</title>
		<link>https://womenofgreen.com/2018/05/31/californias-requirement-for-residential-solar-panels-could-transform-the-u-s-energy-industry/</link>
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		<dc:creator><![CDATA[wogwpa1358]]></dc:creator>
		<pubDate>Thu, 31 May 2018 22:27:20 +0000</pubDate>
				<category><![CDATA[Featured Post]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[california]]></category>
		<category><![CDATA[Clean Tech]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[environmental sustainability]]></category>
		<category><![CDATA[green building]]></category>
		<category><![CDATA[renewable energy]]></category>
		<category><![CDATA[solar panels]]></category>
		<category><![CDATA[women of green]]></category>
		<guid isPermaLink="false">https://womenofgreen.com/?p=8605</guid>

					<description><![CDATA[<p>California will require that new homes include their own solar panels beginning in 2020, state officials announced Wednesday in the latest step to position the state as the leader in clean energy.</p>
The post <a href="https://womenofgreen.com/2018/05/31/californias-requirement-for-residential-solar-panels-could-transform-the-u-s-energy-industry/">California’s Requirement for Residential Solar Panels Could Transform the U.S. Energy Industry</a> first appeared on <a href="https://womenofgreen.com">Women of Green</a>.]]></description>
										<content:encoded><![CDATA[<p>California will require that <a href="http://time.com/5271892/california-solar-panels-new-homes/">new homes include their own solar panels </a>beginning in 2020, state officials announced Wednesday in the latest step to position the state as the leader in clean energy.</p>
<p>The decision, praised wholeheartedly by the solar industry, has the potential not just to grow demand for solar panels in the country’s most populous state but also to reshape the debate about how solar technology should be used.</p>
<p>For years, researchers and clean energy advocates have debated the best way to use solar technology — whether its most effective in large utility-scale power plants or on the roofs of homes and businesses. Consumers like being able to control their rooftop energy source, but opponents of rooftop solar argued that it is significantly more expensive than solar power from large power plants.</p>
<p>The unanimous decision from the California Energy Commission signals that rooftop solar is here to stay — and just as an afterthought for wealthy individuals who care about the environment. And, while California’s market is huge on its own, the bigger potential comes if other states follow suit. That has happened with a whole range of energy and environmental policy, from the 13 states that follow California’s emissions standards to the 28 that followed California’s lead in setting a minimum level of renewables in their electricity mix.</p>
<p>Such a shift could mean a big change in the solar business. Thomas Werner, CEO of Sun Power, a leading U.S. solar company, said he expects residential solar installations to grow from 10% of his business to 20% after the mandate takes effect. “This is potentially the beginning of what we’ll see across America,” says Thomas Werner, CEO of Sun Power, a leading U.S. solar company. “If California proves that it’s something that consumers want and the economics work, then the other 28 states will follow.”</p>
<p>More residential solar also concerns big utility companies whose business relies on building big infrastructure to ship electricity to consumers. Utilities have argued that too many customers moving away from getting their electricity from the grid could threaten their business model — and eventually their ability to provide reliable power.</p>
<p>To that end, utilities have <a href="http://time.com/4270361/after-years-of-torrid-growth-residential-solar-power-faces-serious-growing-pains/">spent lobbying dollars</a> trying to kill policies that allow residential solar to survive including rules that allow customers with solar panels to sell excess electricity back to the grid. The fight isn’t over, but California’s move signals that utilities need to think about how to adapt their business.</p>
<p>Source: <a href="http://time.com/5272843/california-solar-panel/">Justin Worland, Time.com</a></p>
<p><strong><a href="https://womenofgreen.com/" target="_blank" rel="noopener noreferrer">Women of Green</a> is TURNING UP THE VOLUME of the feminine voice on the planet in order to create the world we know is possible.</strong></p>
<p>&nbsp;</p>The post <a href="https://womenofgreen.com/2018/05/31/californias-requirement-for-residential-solar-panels-could-transform-the-u-s-energy-industry/">California’s Requirement for Residential Solar Panels Could Transform the U.S. Energy Industry</a> first appeared on <a href="https://womenofgreen.com">Women of Green</a>.]]></content:encoded>
					
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		<title>Lead Like a Girl: How to Empower Women at Every Level</title>
		<link>https://womenofgreen.com/2018/05/27/lead-like-a-girl-how-to-empower-women-at-every-level/</link>
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		<dc:creator><![CDATA[wogwpa1358]]></dc:creator>
		<pubDate>Sun, 27 May 2018 14:00:03 +0000</pubDate>
				<category><![CDATA[Featured Post]]></category>
		<category><![CDATA[women in business]]></category>
		<category><![CDATA[women of green]]></category>
		<category><![CDATA[women's empowerment]]></category>
		<category><![CDATA[women's issues]]></category>
		<category><![CDATA[women's leadership]]></category>
		<guid isPermaLink="false">https://womenofgreen.com/?p=8600</guid>

					<description><![CDATA[<p>What does it mean to do something “like a girl”?</p>
<p>A popular ad from Always tried to answer that question by asking subjects to demonstrate running, fighting, and throwing “like a girl.” Older subjects put on a weak performance, but when young girls were given the same instructions, they ran, threw, and fought as hard as they could. The ad asked, “When did doing something ‘like a girl’ become an insult?”</p>
The post <a href="https://womenofgreen.com/2018/05/27/lead-like-a-girl-how-to-empower-women-at-every-level/">Lead Like a Girl: How to Empower Women at Every Level</a> first appeared on <a href="https://womenofgreen.com">Women of Green</a>.]]></description>
										<content:encoded><![CDATA[<p><strong>What does it mean to do something “like a girl”?</strong></p>
<p>A popular <a href="https://www.youtube.com/watch?v=XjJQBjWYDTs&amp;feature=kp" target="_blank" rel="noopener" data-ga-track="ExternalLink:https://www.youtube.com/watch?v=XjJQBjWYDTs&amp;feature=kp">ad</a> from Always tried to answer that question by asking subjects to demonstrate running, fighting, and throwing “like a girl.” Older subjects put on a weak performance, but when young girls were given the same instructions, they ran, threw, and fought as hard as they could. The ad asked, “When did doing something ‘like a girl’ become an insult?”</p>
<p>While close to <a href="http://www.americanprogress.org/issues/women/report/2014/03/07/85457/fact-sheet-the-womens-leadership-gap/" target="_blank" rel="noopener" data-ga-track="ExternalLink:http://www.americanprogress.org/issues/women/report/2014/03/07/85457/fact-sheet-the-womens-leadership-gap/">52 percent</a> of professional jobs are held by women, we’re substantially underrepresented in leadership roles. Only 14.6 percent of executive officers, 8.1 percent of top earners, and 4.6 percent of Fortune 500 CEOs are women. At this rate, it’s estimated that women won’t achieve leadership parity until <a href="http://www.americanprogress.org/issues/women/report/2014/03/07/85467/womens-leadership/" target="_blank" rel="noopener" data-ga-track="ExternalLink:http://www.americanprogress.org/issues/women/report/2014/03/07/85467/womens-leadership/">2085</a>.</p>
<p>However, not all barriers facing women can be attributed to the glass ceiling imposed by the traditional workplace. Women often hold <i>themselves</i> back from advancement with self-imposed barriers.</p>
<p>After all, adult women in the ad performed “like a girl” with just as much mockery as men.</p>
<p><b></b><b>What Holds Women Back</b></p>
<p>In a conversation about the likelihood of the U.S. electing a female president, Hillary Clinton said, “There’s still this built-in questioning about women’s executive ability, whether it’s in the corporate boardroom or in the political sphere.&#8221;</p>
<p>Much of this questioning stems from women themselves. Women are held back in the workplace by:</p>
<ul>
<li><b>A fear of failure. </b>While men know their personal worth isn’t determined by professional failures, young women often fear that workplace missteps will cost them their job, reputation, and success.</li>
<li><b>Family matters.</b> Some women fear that employers will view them as vulnerable, inefficient, or unmotivated if they decide to start a family.</li>
<li><b>An inferiority complex.</b> Some women still believe that men are stronger leaders, have better ideas, and are more equipped to achieve success.</li>
</ul>
<p>Women can only break through these barriers by helping themselves. Here are three things every woman can do to propel herself forward, whether she’s an intern or CEO:</p>
<ul>
<li><b>Be yourself.</b> When I started my company, I thought that if I acted tough, I’d achieve more success. I wore pants to work and rarely dared to talk about my family. But one day, I decided to stop pretending. I started talking about my family with customers, and to my surprise, people began relating to me, our relationships grew stronger, and the company culture became unbelievably transparent.</li>
</ul>
<ul>
<li><b>Trust your instincts.</b> Women are wired with great intuition. It was a big risk for my husband and I to uproot our lives to move to America, but we trusted our ability to succeed in a new place, and we’ve never looked back.</li>
</ul>
<ul>
<li><b>Embrace mistakes.</b> In my company’s early years, I was afraid to talk about my mistakes. I thought my team would think I was weak — but I was wrong. This view led to a lack of transparency, inefficient processes, and a damaged bottom line. I realized that mistakes are an opportunity to learn and improve.</li>
</ul>
<p><b>Lead Like a Girl</b></p>
<p>When women adopt leadership roles, they contribute a unique set of skills, ideas, and life experiences that can broaden the entire company’s insight, strategies, and bottom line.</p>
<p>On average, Fortune 500 companies with more female board representation achieved a <a href="http://www.catalyst.org/knowledge/bottom-line-corporate-performance-and-womens-representation-boards" target="_blank" rel="noopener" data-ga-track="ExternalLink:http://www.catalyst.org/knowledge/bottom-line-corporate-performance-and-womens-representation-boards">significantly higher financial performance</a>than those with fewer female representatives.</p>
<p>So how can businesses — especially those led by women — recruit and nurture talented female leaders? The best way is by creating a supportive environment that actively empowers women to lead by:</p>
<ul>
<li><b>Encouraging mentorship and collaboration.</b> Women increase their chances of succeeding in business when they have mentors to provide real-life examples.</li>
<li><b>Letting family come first.</b> Having a family should never deter anyone — man <i>or</i> woman — from pursuing a career. Create an atmosphere that nurtures family life with benefits like flexible work schedules, on-site childcare, and education.</li>
<li><b>Taking the pressure off.</b> Women should feel comfortable vocalizing their ideas — not just agreeing with their male counterparts to protect themselves politically. Encourage everyone to speak up.</li>
</ul>
<p>Women are great at building relationships, empowering others, tuning into people’s needs, and balancing a staggering number of responsibilities — skills that are great assets, not liabilities, in the workplace.</p>
<p>Even if you fail, you’ll fail like a girl. And there’s nothing wrong with that.</p>
<p>Source:<a href="https://www.forbes.com/sites/ellevate/2014/08/25/lead-like-a-girl-how-to-empower-women-at-every-level/#7e732e0b6714"> Zeynep Ilgaz, Forbes.com</a></p>
<p><strong><a href="https://womenofgreen.com/" target="_blank" rel="noopener noreferrer">Women of Green</a> is TURNING UP THE VOLUME of the feminine voice on the planet in order to create the world we know is possible.</strong></p>The post <a href="https://womenofgreen.com/2018/05/27/lead-like-a-girl-how-to-empower-women-at-every-level/">Lead Like a Girl: How to Empower Women at Every Level</a> first appeared on <a href="https://womenofgreen.com">Women of Green</a>.]]></content:encoded>
					
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