womma's word-of-mouth basic training http://womma.blip.tv http://womma.blip.tv http://a.images.blip.tv/user_photo_wommavideo212.png womma's word-of-mouth basic training The Word-of-Mouth Marketing Association (WOMMA) presents the word-of-mouth basic training video series. Interviews with marketing and advertising professionals on the topics of WOM, WOM and ad integration, brand communities, and the new media landscape. Produced by coBRANDiT.<br /> The Word-of-Mouth Marketing Association (WOMMA) presents the word-of-mouth basic training video series. Interviews with marketing and advertising professionals on the topics of WOM, WOM and ad integration, and the new media landscape. Produced by coBRANDiT. coBRANDiT for WOMMA en http://blip.tv Fri, 27 Apr 2007 04:53:36 +0000 Fri, 27 Apr 2007 04:53:36 +0000 wombat,co,branditBusiness/Management & Marketingowen@cobrandit.comcoBRANDiT for WOMMAnowombat,co,branditThe Word-of-Mouth Marketing Association (WOMMA) presents the word-of-mouth basic training video series. Interviews with marketing and advertising professionals on the topics of WOM, WOM and ad integration, and the new media landscape. Produced by coBRANDi 425FEBDE-F47B-11DB-B5AB-C89753F59A94 http://blip.tv/file/211835 JIM NAIL, TNS/MI CYMFONY wommavideo 57116 womma womma's word-of-mouth basic training http://womma.blip.tv/ http://a.images.blip.tv/user_photo_wommavideo212.png 216173 211835 file TV-UN 0.0 2007-04-27T04:53:36Z English 0 0 277 AY2ZUYO_AA http://blip.tv/play/AY2ZUYO_AA http://blip.tv/comments/?attached_to=post216173&skin=rss Wommavideo-JIMNAILTNSMICYMFONY851.png http://a.images.blip.tv/Wommavideo-JIMNAILTNSMICYMFONY851-285.jpg Creative Commons Attribution 2.0
Jim Nail of Cymfony answers the question "Why WOMMA?" and gets into the rise of brand communities and forecasts where this whole marketing thing is going. ]]> http://blip.tv/file/211835 Default Category cymfony womma cobrandit Fri, 27 Apr 2007 04:53:36 +0000 cymfony, womma, cobrandit cymfony, womma, cobrandit ]]> coBRANDiT for WOMMA JIM NAIL, TNS/MI CYMFONY http://creativecommons.org/licenses/by/2.0/ owen@cobrandit.com (coBRANDiT for WOMMA)no Jim Nail of Cymfony answers the question "Why WOMMA?" and gets into the rise of brand communities and forecasts where this whole marketing thing is going. The Word-of-Mouth Marketing Association (WOMMA) presents the word-of-mouth basic training video series. Interviews with marketing and advertising professionals on the topics of WOM, WOM and ad integration, brand communities, and the new media landscape. Produced by coBRANDiT. 19CFF74C-F479-11DB-8FBB-ABDC0942A4EF http://blip.tv/file/211821 JULIE WITTES SCHLACK, COMMUNISPACE wommavideo 57116 womma womma's word-of-mouth basic training http://womma.blip.tv/ http://a.images.blip.tv/user_photo_wommavideo212.png 216159 211821 file TV-UN 0.0 2007-04-27T04:38:09Z English 0 0 168 AY2ZQ4O_AA http://blip.tv/play/AY2ZQ4O_AA http://blip.tv/comments/?attached_to=post216159&skin=rss Wommavideo-JULIEWITTESSCHLACKCOMMUNISPACE686.png http://a.images.blip.tv/Wommavideo-JULIEWITTESSCHLACKCOMMUNISPACE686-619.jpg Creative Commons Attribution 2.0
New WOMMA boardmember Julie Wittes Schlack of Communispace describes some of the value that comes out of private, facilitated brand communities. Disclosure: Communispace is a coBRANDiT client. ]]> http://blip.tv/file/211821 Default Category womma cobrandit communispace Fri, 27 Apr 2007 04:38:09 +0000 womma, cobrandit, communispace womma, cobrandit, communispace ]]> coBRANDiT for WOMMA JULIE WITTES SCHLACK, COMMUNISPACE http://creativecommons.org/licenses/by/2.0/ owen@cobrandit.com (coBRANDiT for WOMMA)no New WOMMA boardmember Julie Wittes Schlack of Communispace describes some of the value that comes out of private, facilitated brand communities. Disclosure: Communispace is a coBRANDiT client. The Word-of-Mouth Marketing Association (WOMMA) presents the word-of-mouth basic training video series. Interviews with marketing and advertising professionals on the topics of WOM, WOM and ad integration, brand communities, and the new media landscape. Produced by coBRANDiT. C9E7B02C-F477-11DB-81E9-84D27FA8AE26 http://blip.tv/file/211813 SUZANNE FANNING, FISKARS CRAFT wommavideo 57116 womma womma's word-of-mouth basic training http://womma.blip.tv/ http://a.images.blip.tv/user_photo_wommavideo212.png 216151 211813 file TV-UN 0.0 2007-04-27T04:28:46Z English 0 0 195 AY2ZO4O_AA http://blip.tv/play/AY2ZO4O_AA http://blip.tv/comments/?attached_to=post216151&skin=rss Wommavideo-SUZANNEFANNINGFISKARSCRAFT426.jpeg http://a.images.blip.tv/Wommavideo-SUZANNEFANNINGFISKARSCRAFT426-905.jpg Creative Commons Attribution 2.0
Suzanne talks about the "Fiskateers" brand ambassador program they launched 13 months ago. What has Fiskars learned? How has it worked? And where's it going this year? ]]> http://blip.tv/file/211813 Default Category womma cobrandit fiskars Fri, 27 Apr 2007 04:28:46 +0000 womma, cobrandit, fiskars womma, cobrandit, fiskars ]]> coBRANDiT for WOMMA SUZANNE FANNING, FISKARS CRAFT http://creativecommons.org/licenses/by/2.0/ owen@cobrandit.com (coBRANDiT for WOMMA)no Suzanne talks about the "Fiskateers" brand ambassador program they launched 13 months ago. What has Fiskars learned? How has it worked? And where's it going this year? The Word-of-Mouth Marketing Association (WOMMA) presents the word-of-mouth basic training video series. Interviews with marketing and advertising professionals on the topics of WOM, WOM and ad integration, brand communities, and the new media landscape. Produced by coBRANDiT. 68351174-F46F-11DB-9536-8702CC0FAD17 http://blip.tv/file/211732 ED KELLER, KELLER FAY GROUP wommavideo 57116 womma womma's word-of-mouth basic training http://womma.blip.tv/ http://a.images.blip.tv/user_photo_wommavideo212.png 216070 211732 file TV-UN 0.0 2007-04-27T03:28:46Z English 0 0 157 AY2YaoO_AA http://blip.tv/play/AY2YaoO_AA http://blip.tv/comments/?attached_to=post216070&skin=rss Wommavideo-EDKELLERKELLERFAYROUP306.jpeg http://a.images.blip.tv/Wommavideo-EDKELLERKELLERFAYROUP306-448.jpg Creative Commons Attribution 2.0
Ed is the current President of WOMMA, and the author of key WOM text "The Influentials." Here he defines some terms, talks about the maturing of the industry, and gazes in the crystal ball. ]]> http://blip.tv/file/211732 Default Category womma cobrandit influential keller fay Fri, 27 Apr 2007 03:28:46 +0000 womma, cobrandit, influential, keller fay womma, cobrandit, influential, keller fay ]]> coBRANDiT for WOMMA ED KELLER, KELLER FAY GROUP http://creativecommons.org/licenses/by/2.0/ owen@cobrandit.com (coBRANDiT for WOMMA)no Ed is the current President of WOMMA, and the author of key WOM text "The Influentials." Here he defines some terms, talks about the maturing of the industry, and gazes in the crystal ball. The Word-of-Mouth Marketing Association (WOMMA) presents the word-of-mouth basic training video series. Interviews with marketing and advertising professionals on the topics of WOM, WOM and ad integration, brand communities, and the new media landscape. Produced by coBRANDiT. 1B11C06E-F46E-11DB-87C1-9DDF9F428FD1 http://blip.tv/file/211724 RICK MURRAY, EDELMAN wommavideo 57116 womma womma's word-of-mouth basic training http://womma.blip.tv/ http://a.images.blip.tv/user_photo_wommavideo212.png 216062 211724 file TV-UN 0.0 2007-04-27T03:19:27Z English 0 0 176 AY2YYoO_AA http://blip.tv/play/AY2YYoO_AA http://blip.tv/comments/?attached_to=post216062&skin=rss Wommavideo-RICKMURRAYEDELMAN503.jpeg http://a.images.blip.tv/Wommavideo-RICKMURRAYEDELMAN503-454.jpg Creative Commons Attribution 2.0
Rick Murray on the web as billion-person focus group, the rise of WOM, and stuff like that. ]]> http://blip.tv/file/211724 Default Category womma cobrandit edelman rick murray Fri, 27 Apr 2007 03:19:27 +0000 womma, cobrandit, edelman, rick murray womma, cobrandit, edelman, rick murray ]]> coBRANDiT for WOMMA RICK MURRAY, EDELMAN http://creativecommons.org/licenses/by/2.0/ owen@cobrandit.com (coBRANDiT for WOMMA)no Rick Murray on the web as billion-person focus group, the rise of WOM, and stuff like that. The Word-of-Mouth Marketing Association (WOMMA) presents the word-of-mouth basic training video series. Interviews with marketing and advertising professionals on the topics of WOM, WOM and ad integration, brand communities, and the new media landscape. Produced by coBRANDiT. E19F5DF6-F46C-11DB-B28C-A0BA737DF3BD http://blip.tv/file/211719 TED WRIGHT, FIZZ wommavideo 57116 womma womma's word-of-mouth basic training http://womma.blip.tv/ http://a.images.blip.tv/user_photo_wommavideo212.png 216057 211719 file TV-UN 0.0 2007-04-27T03:10:41Z English 0 0 137 AY2YXYO_AA http://blip.tv/play/AY2YXYO_AA http://blip.tv/comments/?attached_to=post216057&skin=rss Wommavideo-TEDWRIGHTFIZZ971.jpeg http://a.images.blip.tv/Wommavideo-TEDWRIGHTFIZZ971-62.jpg Creative Commons Attribution 2.0
Ted tells us what he's been talking up recently, gives us a word-of-mouth definition, and lists his three points for WOM. ]]> http://blip.tv/file/211719 Default Category womma cobrandit fizz ted wright Fri, 27 Apr 2007 03:10:41 +0000 womma, cobrandit, fizz, ted wright womma, cobrandit, fizz, ted wright ]]> coBRANDiT for WOMMA TED WRIGHT, FIZZ http://creativecommons.org/licenses/by/2.0/ owen@cobrandit.com (coBRANDiT for WOMMA)no Ted tells us what he's been talking up recently, gives us a word-of-mouth definition, and lists his three points for WOM. The Word-of-Mouth Marketing Association (WOMMA) presents the word-of-mouth basic training video series. Interviews with marketing and advertising professionals on the topics of WOM, WOM and ad integration, brand communities, and the new media landscape. Produced by coBRANDiT. E23A295C-F468-11DB-8EB9-8CCBD8B243FE http://blip.tv/file/211693 DAVID WEINBERGER, AUTHOR wommavideo 57116 womma womma's word-of-mouth basic training http://womma.blip.tv/ http://a.images.blip.tv/user_photo_wommavideo212.png 216030 211693 file TV-UN 0.0 2007-04-27T02:42:04Z English 0 0 218 AY2YQoO_AA http://blip.tv/play/AY2YQoO_AA http://blip.tv/comments/?attached_to=post216030&skin=rss Wommavideo-DAVIDWEINBERGERAUTHOR476.png http://a.images.blip.tv/Wommavideo-DAVIDWEINBERGERAUTHOR476-465.jpg Creative Commons Attribution 2.0
David Weinberger on conversation, marketing and the inherent conflict between the two. ]]> http://blip.tv/file/211693 Default Category womma cobrandit weinberger cluetrain Fri, 27 Apr 2007 02:42:04 +0000 womma, cobrandit, weinberger, cluetrain womma, cobrandit, weinberger, cluetrain ]]> coBRANDiT for WOMMA DAVID WEINBERGER, AUTHOR http://creativecommons.org/licenses/by/2.0/ owen@cobrandit.com (coBRANDiT for WOMMA)no David Weinberger on conversation, marketing and the inherent conflict between the two. The Word-of-Mouth Marketing Association (WOMMA) presents the word-of-mouth basic training video series. Interviews with marketing and advertising professionals on the topics of WOM, WOM and ad integration, brand communities, and the new media landscape. Produced by coBRANDiT. 310984DA-F467-11DB-ADA6-92400C701EEE http://blip.tv/file/211654 JOHN MOORE, BRAND AUTOPSY wommavideo 57116 womma womma's word-of-mouth basic training http://womma.blip.tv/ http://a.images.blip.tv/user_photo_wommavideo212.png 215991 211654 file TV-UN 0.0 2007-04-27T02:29:57Z English 0 0 143 AY2YG4O_AA http://blip.tv/play/AY2YG4O_AA http://blip.tv/comments/?attached_to=post215991&skin=rss Wommavideo-JOHNMOOREBRANDAUTOPSY346.png http://a.images.blip.tv/Wommavideo-JOHNMOOREBRANDAUTOPSY346-109.jpg Creative Commons Attribution 2.0
John Moore on how and why he got into blogging, WOMMA, and his key piece of advice to clients. ]]> http://blip.tv/file/211654 Default Category womma cobrandit john moore brand autopsy Fri, 27 Apr 2007 02:29:57 +0000 womma, cobrandit, john moore, brand autopsy womma, cobrandit, john moore, brand autopsy ]]> coBRANDiT for WOMMA JOHN MOORE, BRAND AUTOPSY http://creativecommons.org/licenses/by/2.0/ owen@cobrandit.com (coBRANDiT for WOMMA)no John Moore on how and why he got into blogging, WOMMA, and his key piece of advice to clients. The Word-of-Mouth Marketing Association (WOMMA) presents the word-of-mouth basic training video series. Interviews with marketing and advertising professionals on the topics of WOM, WOM and ad integration, brand communities, and the new media landscape. Produced by coBRANDiT. F86A99F8-F465-11DB-9A32-CDA409E85293 http://blip.tv/file/211565 PINNY GNIWISCH, ICE.COM wommavideo 57116 womma womma's word-of-mouth basic training http://womma.blip.tv/ http://a.images.blip.tv/user_photo_wommavideo212.png 215902 211565 file TV-UN 0.0 2007-04-27T02:21:13Z English 0 0 147 AY2XQoO_AA http://blip.tv/play/AY2XQoO_AA http://blip.tv/comments/?attached_to=post215902&skin=rss Wommavideo-PINNYGNIWISCHICECOM972.png http://a.images.blip.tv/Wommavideo-PINNYGNIWISCHICECOM972-663.jpg Creative Commons Attribution 2.0
Pinny describes what it took to get social media going at Ice.com, their move into video, and metrics/ROI. ]]> http://blip.tv/file/211565 Default Category womma cobrandit pinny ice.com Fri, 27 Apr 2007 02:21:13 +0000 womma, cobrandit, pinny, ice.com womma, cobrandit, pinny, ice.com ]]> coBRANDiT for WOMMA PINNY GNIWISCH, ICE.COM http://creativecommons.org/licenses/by/2.0/ owen@cobrandit.com (coBRANDiT for WOMMA)no Pinny describes what it took to get social media going at Ice.com, their move into video, and metrics/ROI. The Word-of-Mouth Marketing Association (WOMMA) presents the word-of-mouth basic training video series. Interviews with marketing and advertising professionals on the topics of WOM, WOM and ad integration, brand communities, and the new media landscape. Produced by coBRANDiT. 0151A492-F45E-11DB-8188-F2416D24DED6 http://blip.tv/file/211475 DAVID WEINBERGER ON TWITTER wommavideo 57116 womma womma's word-of-mouth basic training http://womma.blip.tv/ http://a.images.blip.tv/user_photo_wommavideo212.png 215812 211475 file TV-UN 0.0 2007-04-27T01:24:12Z English 0 0 133 AY2WaIO_AA http://blip.tv/play/AY2WaIO_AA http://blip.tv/comments/?attached_to=post215812&skin=rss Wommavideo-DAVIDWEINBERGERONTWITTER775.jpeg http://a.images.blip.tv/Wommavideo-DAVIDWEINBERGERONTWITTER775-599.jpg No license (All rights reserved)
David Weinberger on current it-app Twitter.
]]> http://blip.tv/file/211475 Business womma cobrandit weinberger cluetrain manifesto wombat Fri, 27 Apr 2007 01:24:12 +0000 womma, cobrandit, weinberger, cluetrain manifesto, wombat womma, cobrandit, weinberger, cluetrain manifesto, wombat ]]> coBRANDiT for WOMMA DAVID WEINBERGER ON TWITTER owen@cobrandit.com (coBRANDiT for WOMMA)no David Weinberger on current it-app Twitter. The Word-of-Mouth Marketing Association (WOMMA) presents the word-of-mouth basic training video series. Interviews with marketing and advertising professionals on the topics of WOM, WOM and ad integration, brand communities, and the new media landscape. Produced by coBRANDiT. 8CBE0DDC-E909-11DB-A823-92222481051A http://blip.tv/file/197403 LESLIE FORDE, COMMUNISPACE wommavideo 57116 womma womma's word-of-mouth basic training http://womma.blip.tv/ http://a.images.blip.tv/user_photo_wommavideo212.png 201670 197403 file TV-UN 0.0 2007-04-12T15:21:56Z English 0 0 133 AYyoKoO_AA http://blip.tv/play/AYyoKoO_AA http://blip.tv/comments/?attached_to=post201670&skin=rss Wommavideo-LESLIEFORDECOMMUNISPACE153.png http://a.images.blip.tv/Wommavideo-LESLIEFORDECOMMUNISPACE153-965.jpg No license (All rights reserved)

Communispace's Leslie Forde makes the case for private brand communities.

Disclosure: Communispace is a coBRANDiT client.

]]> http://blip.tv/file/197403 Default Category womma cobrandit communispace Thu, 12 Apr 2007 15:21:56 +0000 womma, cobrandit, communispace womma, cobrandit, communispace ]]> coBRANDiT for WOMMA LESLIE FORDE, COMMUNISPACE owen@cobrandit.com (coBRANDiT for WOMMA)no Communispace's Leslie Forde makes the case for private brand communities. Disclosure: Communispace is a coBRANDiT client. The Word-of-Mouth Marketing Association (WOMMA) presents the word-of-mouth basic training video series. Interviews with marketing and advertising professionals on the topics of WOM, WOM and ad integration, brand communities, and the new media landscape. Produced by coBRANDiT. FA79533C-E908-11DB-A6B4-E48C10F9DFF8 http://blip.tv/file/197400 PAUL RAND, KETCHUM wommavideo 57116 womma womma's word-of-mouth basic training http://womma.blip.tv/ http://a.images.blip.tv/user_photo_wommavideo212.png 201667 197400 file TV-UN 0.0 2007-04-12T15:17:50Z English 0 0 84 AYyoJ4O_AA http://blip.tv/play/AYyoJ4O_AA http://blip.tv/comments/?attached_to=post201667&skin=rss Wommavideo-PAULRANDKETCHUM845.png http://a.images.blip.tv/Wommavideo-PAULRANDKETCHUM845-933.jpg No license (All rights reserved)
Paul Rand of Ketchum on the question of sustainable word-of-mouth. ]]> http://blip.tv/file/197400 Default Category womma cobrandit ketchum Thu, 12 Apr 2007 15:17:50 +0000 womma, cobrandit, ketchum womma, cobrandit, ketchum ]]> coBRANDiT for WOMMA PAUL RAND, KETCHUM owen@cobrandit.com (coBRANDiT for WOMMA)no Paul Rand of Ketchum on the question of sustainable word-of-mouth. The Word-of-Mouth Marketing Association (WOMMA) presents the word-of-mouth basic training video series. Interviews with marketing and advertising professionals on the topics of WOM, WOM and ad integration, brand communities, and the new media landscape. Produced by coBRANDiT. 1 http://blip.tv/posts/?skin=rss;file_type=m4v;sort=date;date=;user=womma;nsfw=dc;page=2 coBRANDiT for WOMMAnonadult