WordPlay

Bog standard.

clare — Mon, 06 Feb 2012 11:32:30 +0000

Admit it: some of you have a sneaking suspicion that the life of a writer might be somewhat exciting, bohemian…maybe even glamorous. I’m afraid I’m about to dispel the myth! It’s midnight and I’m sat on the bog brainstorming my latest project. Bed head, checked jammies, the sound of snoring reverberating around the darkened house. [...]

A New Year and hitting the ground running.

clare — Mon, 09 Jan 2012 17:42:22 +0000

Sure it’s raining, it’s cold, it’s miserable and the living room looks somewhat bereft now that the lights and baubles have been relegated to the loft until next Christmas, but I’m am ready and raring to go. Bring on 2012!! Now this is where I should be telling you all my resolutions for the coming [...]

Design vs. Copy: why it's time to call a truce.

clare — Tue, 14 Jun 2011 09:31:13 +0000

Content is king? Design is divine? Design vs. Copy: why it’s time to call a truce. My last guest post ‘Lorum Ipsum’ has got me thinking about the designer/copywriter relationship. We’re not traditional allies – each of us is convinced that we are the most important cog in the machine. Just watch a designer’s [...]

Do you find it hard to sell yourself? Read on...

clare — Thu, 19 May 2011 08:00:27 +0000

A recent networking event centred on the topic of ‘Confidence’ has got me thinking. We all know that confidence in business is vital. After all, if you don’t believe in your skills, talent and business prowess then how do you expect to convince your clients that you are worthy of their hard earned cash? [...]

7 simple things every writer should do.

clare — Fri, 13 May 2011 08:00:03 +0000

This is real back to basics stuff and I must confess I am writing this for myself as much as anyone else. I think that when working as a professional writer of any type, it’s hard sometimes not to get bogged down in the other ‘stuff’ that goes alongside. Tax returns, marketing and the like. [...]

Special Guest Post

clare — Thu, 12 May 2011 09:19:02 +0000

By Fiona Robertson of www.fionarobertsongraphics.co.uk Lorem Ipsum: a helpful hindrance Like every other designer I’ve used Lorem Ipsum as placeholder text when the actual copy for the project wasn’t ready. But it’s not a practice I like; using placeholder, or dummy, text can actually hinder the design process so it’s always better to endeavour [...]

A Busman's Holiday?

clare — Wed, 20 Apr 2011 09:26:21 +0000

It’s holiday time again. My first foreign holiday in 2 years. Exciting n’est-ce pas? Well, yes.…I am of course looking forward to much sun, sea and sangria, but I can’t help but feel the first fluttering of anxiety as our departure date draws ever closer. You see, this is the first holiday we’re taking [...]

Whatever happened to 'let's pretend'?

clare — Tue, 12 Apr 2011 12:07:24 +0000

A few days ago my sister sent me this link http://uk.lifestyle.yahoo.com/family-parenting/educational-inappropriate-let-daughter-breastfeed-doll-article-ez4w.html. I’d heard about the Breast Milk Baby and have to admit that my initial reaction was probably fairly typical. Something along the lines of that’s a bit strange. But how to explain my reaction? Was I among the contingent of drama queens [...]

Spring update 2011

clare — Mon, 04 Apr 2011 14:00:10 +0000

Well, after an 8 month break (and I use the word ‘break’ very loosely) to look after my lovely little baby, my maternity leave is nearly at an end. My big relaunch is scheduled for the start of May and I’m very much looking forward to putting my copywriter hat back on. The past few [...]

Mummy meltdown.

clare — Mon, 03 Jan 2011 21:15:14 +0000

I won’t be the first to think it, nor will I be the last, as I have to summon up every last shred of pride I have, to not collapse in a sobbing heap in aisle six of Sainsbury’s: ‘I am trapped in a hell of my own creation; two tiny boys’. The day started [...]