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    <channel>
    
    <title>Debbie Weil's BlogWrite for CEOs</title>
    <link>http://www.debbieweil.com/index.php</link>
    <description />
    <dc:language>en</dc:language>
    <dc:creator>debbie.weil@gmail.com</dc:creator>
    <dc:rights>Copyright 2009</dc:rights>
    <dc:date>2009-11-09T22:51:01-05:00</dc:date>
    <admin:generatorAgent rdf:resource="http://expressionengine.com/" />
    

    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/wordbiz" type="application/rss+xml" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item>
      <title>Cupcakes and… Social Networking: the Two Dirtiest Words in Gov 2.0</title>
      <link>http://www.debbieweil.com/blog/cupcakes-and-social-networking-the-two-dirtiest-words-in-gov-20/</link>
      <guid>http://www.debbieweil.com/blog/cupcakes-and-social-networking-the-two-dirtiest-words-in-gov-20/#When:21:51:01Z</guid>
      <description><![CDATA[<p><a title="Mark Drapeau: behaviour scientist turned Gov 2.0 guru" href="http://www.markdrapeau.com"><img width="75" height="95" align="left" src="http://www.debbieweil.com/uploads/image/markdrapeau_scarf.jpg" alt="" /></a>Do you love cupcakes? Groove on social networking? Don&#8217;t miss the next <a href="http://sweetsandtweets3.eventbrite.com">Sweets and Tweets</a> on Nov. 17, 2009. I&#8217;ve invited the inimitable&nbsp;<a href="http://www.markdrapeau.com">Mark Drapeau</a> (<em>Washington Life</em> calls him a <a href="http://www.washingtonlife.com/2009/11/08/the-creative-list-new-media/2/">Social Media Bon Vivant</a>) to talk about social networking, the two dirtiest words in <a href="http://en.wikipedia.org/wiki/Government_2.0">Government 2.0</a>. Social networking on Facebook, Twitter, etc. is not about being <em>social </em>or <em>frivolous</em> or <em>wasting time</em>. Social networking can improve the process of government.&nbsp;</p>
<p>Mark will talk about why social networking is <em>more than collaboration</em> and how it&#8217;s OK that the line between work and play is increasingly blurred. Registration for this private, after-hours event at the very cool <a href="http://www.bakedandwired.com">Baked &amp; Wired</a> in Georgetown (<a href="http://www.theatlantic.com/doc/200903/cupcakes">best cupcakes</a> in America) is limited because of the size of the venue. Don&#8217;t wait if you&#8217;re interested in attending. And if you&#8217;re reading about Sweets and Tweets here, use <em>discount code sweeter3</em> to get 50% off.</p>
<p><a href="http://www.neighborhoodamerica.com/" title="Neighborhood America: Social Media Platforms for Web 2.0 and Gov 2.0"><img width="300" height="71" align="right" src="/uploads/image/NAlogo_Web2008.jpg" alt="" />Neighborhood America</a>, a very interesting company that has been doing things in the Gov 2.0 space <em>before we called it Gov 2.0</em>, is sponsoring this edition of Sweets and Tweets.&nbsp; <a href="http://www.neighborhoodamerica.com/" title="Neighborhood America: Social Media Platforms for Web 2.0 and Gov 2.0">Neighborhood America</a> develops enterprise social media solutions for public sector, non-profit and Fortune 1000 clients. One of their private sector projects is the content-rich American Express <a href="http://www.openforum.com/">OpenForum</a>.&nbsp; Neighborhood America&#8217;s CIO <a href="http://www.crunchbase.com/person/jim-haughwout" title="Jim Haughwout, Neighborhood America CIO and VP Technology">Jim Haughwout</a> is flying up from Flordia to attend the event.</p>
<p>More info about the next Sweets and Tweets and <a href="http://sweetsandtweets3.eventbrite.com">register here</a>.&nbsp;</p>
<p><a target="_blank" href="http://sweetsandtweets3.eventbrite.com?ref=ebtn"><img border="0" src="http://www.eventbrite.com/registerbutton?eid=485227328" alt="" /></a>
</p>]]></description>
      <dc:subject>Events, Social Media</dc:subject>
      <dc:date>2009-11-09T21:51:01-05:00</dc:date>
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    <item>
      <title>What Does “Writing 3.0” Mean to You? (Quick Poll)</title>
      <link>http://www.debbieweil.com/blog/what-does-writing-30-mean-to-you-quick-poll/</link>
      <guid>http://www.debbieweil.com/blog/what-does-writing-30-mean-to-you-quick-poll/#When:16:14:01Z</guid>
      <description><![CDATA[<p>Results of my quick poll, &quot;What does Writing 3.0 mean to you?&quot; suggest that most folks (39% of respondents) assign a 3.0 to the kind of concise writing we do for Twitter or Facebook. Others mention co-creation, collaboration, wikis or &quot;nothing.&quot; 22% say Writing 3.0 is &quot;the way to lay down your best digital footprint.&quot; And 10% say, &quot;Forget writing, video rules.&quot; You can still take the quiz <a href="http://twtpoll.com/s3uwk8">here</a>.</p>
<br />
<a href="http://twtpoll.com/s3uwk8"><img width="475" height="505" align="bottom" src="/uploads/image/twitpoll_writing30.jpg" alt="" /></a>
]]></description>
      <dc:subject>Writing Tips</dc:subject>
      <dc:date>2009-11-05T16:14:01-05:00</dc:date>
    </item>

    <item>
      <title>No Punditry: Just Exploring Twitter Lists</title>
      <link>http://www.debbieweil.com/blog/no-punditry-just-exploring-twitter-lists/</link>
      <guid>http://www.debbieweil.com/blog/no-punditry-just-exploring-twitter-lists/#When:23:01:00Z</guid>
      <description><![CDATA[<p>No need for me to wax expert on <a href="http://twitter.com/debbieweil/lists">Twitter's new List</a> feature as <a href="http://mashable.com/category/labels/lists/twitter-lists/">Mashable</a>, <a href="http://www.techcrunch.com/2009/11/02/seesmic-desktop-adds-twitter-lists-hits-3-million-downloads/">TechCrunch</a> and many others are doing that. (Here's a <a href="http://www.youtube.com/watch?v=dgpPY8eGvjU">video</a> showing how to create a List.) Frankly nobody is an expert yet. We're all <a href="http://blog.twitter.com/2009/10/theres-list-for-that.html">curating</a> (creating lists, culling them, joining others, etc.). Here's my round-up of <a href="http://twitter.com/debbieweil/wash-dc-tweeps/members">Washington DC tweeps</a> whose 140-character musings I find useful or entertaining.</p>
<h2>Women</h2>
<p><img align="right" alt="" style="width: 225px; height: 239px;" src="http://www.debbieweil.com/uploads/image/listorious-geeky-ladies.jpg" />I will point out that the number of lists featuring smart <em>women</em> in tech or social media is very cool. Examples <a href="http://tweepml.org/Top-Influential-Women-On-Twitter/">here</a> and <a href="http://twitter.com/sairy/techwomen/members">here</a> and <a href="http://twitter.com/diannahuff/smartwomen/members">here</a>. <a href="http://listorious.com/top/lists">Listorious</a> notes lists tagged <a href="http://listorious.com/tags/women">women</a> and <a href="http://listorious.com/websuccessdiva/socialmediadivas">social-media-divas</a> and <a href="http://listorious.com/StephanieBamBam/all-the-geeky-ladies">all-the-geeky-ladies</a>.</p>
<p>&nbsp;</p>
<h2>Twitter List Widget</h2>
<p>You can grab the Twitter List widget <a href="http://twitter.com/goodies/widget_list">here</a>. Apologies, can't display here. It doesn't seem to work inside <a href="http://www.expressionengine.com">Expression Engine</a>, which this site is built on.</p>
<p>&nbsp;</p>]]></description>
      <dc:subject>Twitter</dc:subject>
      <dc:date>2009-11-03T23:01:00-05:00</dc:date>
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    <item>
      <title>Fall Leaves: Stop and Look</title>
      <link>http://www.debbieweil.com/blog/fall-leaves-stop-and-look/</link>
      <guid>http://www.debbieweil.com/blog/fall-leaves-stop-and-look/#When:22:29:00Z</guid>
      <description><![CDATA[<p>I have this thing about trying to get the perfect picture of fall leaves. This was on a rainy day, taken with my <a href="http://theonlinephotographer.typepad.com/the_online_photographer/2008/10/canon-g10-revie.html">Canon G10</a>, a great all-around small camera. Below is another pic I snapped with my iPhone with blue sky behind the trees. Both were taken in my neighborhood from almost the exact same vantage point.</p>
<p><img width="475" height="356" alt="" src="/uploads/image/leaves_medium.jpg" /></p>
<p><img width="475" height="356" alt="" src="/uploads/image/leaves_iphone.jpg" />
</p>]]></description>
      <dc:subject>Stuff</dc:subject>
      <dc:date>2009-10-25T22:29:00-05:00</dc:date>
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    <item>
      <title>Sneak Preview: an Updated Site Design and New Logo</title>
      <link>http://www.debbieweil.com/blog/coming-soon-an-updated-site-design/</link>
      <guid>http://www.debbieweil.com/blog/coming-soon-an-updated-site-design/#When:19:58:00Z</guid>
      <description><![CDATA[<p><img align="right" style="width: 200px; height: 108px;" alt="" src="http://www.debbieweil.com/uploads/image/debweil_NEW_logo_Sept09.jpg" /></p>
<p>If you're not interested in Web site design, stop reading right here. If you are... take a peek at my redesign by the clever folks at <a href="http://www.viget.com">Viget</a>, featuring an &quot;illustration&quot; of yours truly as well as my new logo with the @ sign, designed by the talented <a href="http://www.emoeba.com/">Erick Anderson</a>. Erick won the logo contest I ran on <a href="http://www.geniusrocket.com/rfb/debbieweilcom/">Genius Rocket</a>. More on that later.</p>
<p>I've gotten positive and negative feedback on the illustration. Mostly negative. So we've decided to put a headshot there instead. (Below is a very rough mock up. We're still fooling with the background colors.) The illustration is an interesting idea. But doesn't feel quite right. One colleague called it &quot;off brand.&quot; A Facebook friend called it &quot;playtime.&quot; Another longtime colleague said simply, &quot;Away with the avatar; we want to see Debbie.&quot; And one of my grown children said, &quot;OMG who is that scary lady. Get rid of her.&quot;</p>
<p><img width="475" height="640" src="http://www.debbieweil.com/uploads/image/debbie-weil_home-r-5.jpg" alt="" /></p>
<p>We'll also be adjusting the background colors&nbsp; to make my new logo &quot;pop.&quot; The goal of the redesign is to make clearer what I do (i.e. consult and speak) and to de-emphasize my blog.</p>
<p>I'm not a blogger. I'm someone who blogs. According to Technorati's just released <a href="http://technorati.com/blogging/feature/state-of-the-blogosphere-2009/">State of the Blogosphere 2009</a>, that puts me in good company. &quot;Professional part-timers,&quot; as Technorati calls them, are one of the biggest segments of the blogosphere. And of those, 72 percent blog to attract new clients.</p>
<p>So while blogging is an integral part of my public face on the Web, it's no longer the only way I lay down a <a href="http://www.slideshare.net/wordbiz/whats-your-digital-footprint-presentation">digital footprint</a>. I <a href="http://www.twitter.com/debbieweil">Twitter</a> more than I blog, I post regularly to <a href="http://www.facebook.com/debbieweil">Facebook</a> and I've recently become a much bigger fan of <a href="http://www.linkedin.com/in/debbieweil">LinkedIn</a> (which has a new set of interactive features).</p>
<p>Stay tuned. The new site won't be up for several more weeks.</p>
<p>&nbsp;</p>
<h2>Useful Links</h2>
<p>Technorati's <a href="http://technorati.com/blogging/feature/state-of-the-blogosphere-2009/">State of the Blogosphere 2009</a></p>
<p>Technorati CEO Richard Jalichandra's <a href="http://www.slideshare.net/marketingfacts/2009-state-of-the-blogosphere-the-full-blogworld">slidedeck</a> on the 2009 findings</p>]]></description>
      <dc:subject>New New Things</dc:subject>
      <dc:date>2009-10-21T19:58:00-05:00</dc:date>
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    <item>
      <title>Next Best Thing to Attending BlogWorld Is Visiting the Home Page</title>
      <link>http://www.debbieweil.com/blog/next-best-thing-to-attending-blogworld-is-visiting-home-page/</link>
      <guid>http://www.debbieweil.com/blog/next-best-thing-to-attending-blogworld-is-visiting-home-page/#When:12:14:00Z</guid>
      <description><![CDATA[<p><a href="http://www.blogworldexpo.com"><img width="150" height="150" align="right" src="http://www.blogworldexpo.com/images/badges/150.gif" alt="150px" title="150px" /></a></p>
<p>You've heard about <a href="http://www.readwriteweb.com/archives/live_blogging_20.php">live blogging</a>, <a href="http://www.ustream.tv/">video streaming</a> and <a href="http://social-networking-tagging.suite101.com/article.cfm/6_tips_for_live_tweeting_during_an_event">live tweeting</a> from an event. Don't forget a good old-fashioned home page crammed with content to make you wish you were there. I can't attend <a href="http://www.blogworldexpo.com">BlogWorld</a> this week in Las Vegas (I spoke at <a href="http://www.debbieweil.com/blog/simon-chen-interviews-me-about-corporate-blogging-at-blogworld-expo">BlogWorld '07</a>) but anyone can learn a ton about this high octane event by visiting <a href="http://www.blogworldexpo.com">www.blogworldexpo.com</a>.</p>
<p>On the home page are preview video interviews with keynote speakers like <a href="http://www.guykawasaki.com/about/index.shtml">Guy Kawasaki</a>, <a href="http://kara.allthingsd.com/">Kara Swisher</a> and <a href="http://www.scottmonty.com/2008/06/why-im-blue.html#about">Scott Monty</a>, links to the <a href="http://twitter.com/blogworld">Twitter</a> page (transparently written by conference organizer Rick Calvert), an active <a href="http://www.facebook.com/event.php?eid=60475003744&amp;ref=mf">Facebook</a> event page and <a href="http://www.flickr.com/photos/19919234@N05/sets/72157607464160196/">Flickr</a> photos from BlogWorld 2008. There are also clearly labeled hashtags.</p>
<p><a href="http://search.twitter.com/search?q=bwe09"><img width="475" height="149" align="bottom" alt="" src="/uploads/image/blogworld_hashtag.jpg" /></a></p>
<p>&nbsp;</p>
<p><a href="http://twitter.pbworks.com/Hashtags">Hashtags</a> are a way of aggregating everyone's tweets about a similar topic or event so they can be more easily found. This year it's <a href="http://search.twitter.com/search?q=bwe09">#bwe09</a> on Twitter and #blogworld09 for Flickr photos.</p>
<p>There's also the obvious content for those interested in attending: an easy-to-spot <a href="http://www.blogworldexpo.com/general-information/registration-links-2009">register button</a> and a button for <a href="http://www.blogworldexpo.com/attendee-info/hotel-information">hotel info</a> (always a consideration in Vegas). </p>
<h2>One quibble</h2>
<p>One quibble with the page design: the full <a href="http://blogworldexpo09.sched.org/">conference agenda</a> is hard to find. You have to scroll way down. And I don't see a Twitter stream, either from <a href="http://twitter.com/blogworld">@BlogWorld</a> or using an app like <a href="http://twitterfall.com/">TwitterFall</a> that aggregates tweets using <a href="http://search.twitter.com/search?q=bwe09">#bwe09.</a></p>
<p><a href="http://www.blogworldexpo.com"><img width="475" height="460" align="bottom" src="/uploads/image/blogworld_101409.jpg" alt="" /></a></p>]]></description>
      <dc:subject>Events</dc:subject>
      <dc:date>2009-10-13T12:14:00-05:00</dc:date>
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    <item>
      <title>On Garbage Cans and Writing For Facebook, Twitter and Blogs</title>
      <link>http://www.debbieweil.com/blog/on-garbage-cans-and-writing-for-facebook-twitter-and-blogs/</link>
      <guid>http://www.debbieweil.com/blog/on-garbage-cans-and-writing-for-facebook-twitter-and-blogs/#When:18:17:00Z</guid>
      <description><![CDATA[<div class="clear_left"><a href="http://www.simplehuman.com/products/simplehuman-can-liners/index.html"><img width="300" height="166" align="right" src="http://www.debbieweil.com/uploads/image/trashcan_post.jpg" alt="" /></a>The subtle differences between how one uses <a href="http://www.facebook.com/debbieweil">Facebook</a>, <a href="http://twitter.com/debbieweil">Twitter </a>and a blog are very interesting. I'm continually trying to explain this to clients. Strategy aside, there are distinct differences in how you talk or write for the different platforms.<br />
<br />
Simply put, you write in a different &quot;voice&quot; and, generally, talk about different topics. So while I posted an &quot;endorsement&quot; of <a href="http://www.simplehuman.com/products/simplehuman-can-liners/semi-round.html">trash can liners</a> on Facebook this morning, I probably wouldn't tweet about trash cans - or garbage bags. FWIW I'm buying the special trash can liners from <a href="http://www.simplehuman.com/index1.html">SimpleHuman.com</a>. This socially media savvy company (they also have a <a href="http://blog.simplehuman.com/">blog</a>) places a &quot;Share via Facebook&quot; link on the checkout page. Clever. <br />
<br />
<img width="200" height="257" align="left" src="/uploads/image/trashcans_share.jpg" alt="" />Now I am writing about this on my blog, but only as an illustration of how these platforms are different. And yes, the different audiences are key to what makes me change my message and voice.<br />
<br />
On Facebook, I have enough family members and friends that I figure they won't be too surprised to learn that I have garbage in my house, I must dispose of it and that I've discovered a cool new garbage can and special liners for it.</div>
<div class="clear_left">&nbsp;</div>
<div class="clear_left">&nbsp;</div>]]></description>
      <dc:subject>Corporate Blogging, Social Media, Twitter, Writing Tips</dc:subject>
      <dc:date>2009-10-09T18:17:00-05:00</dc:date>
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      <title>When Gmail &amp;amp; Twitter Go Down: “I Thought It Was Just Me”</title>
      <link>http://www.debbieweil.com/blog/when-gmail-twitter-are-down-i-thought-it-was-just-me/</link>
      <guid>http://www.debbieweil.com/blog/when-gmail-twitter-are-down-i-thought-it-was-just-me/#When:16:54:00Z</guid>
      <description><![CDATA[<p><a href="http://i.gizmodo.com/5220451/tip-us-follow-us-on-twitter"><img width="300" height="188" align="right" alt="" src="http://www.debbieweil.com/uploads/image/fail_whale_homer_by_edwheeler_01.jpg" /></a>Have you noticed this? Although we're all &quot;connected&quot; 24X7 through our fave social networks, when the services go down we somehow think we're ALL ALONE and that it's only happening to us. That was my reaction along with many others this morning when Twitter became <a href="http://mashable.com/2009/10/08/twitter-is-frozen-in-time/">frozen in time</a>. Ditto when <a href="http://www.wired.com/epicenter/2009/09/gmail-down-again/">Gmail went down</a> recently.</p>
<p>Psychologists have had a field day with this phenomenon, speculating on whether the Internet makes us more lonely or disconnected, instead of the reverse (see <a href="http://psr.sagepub.com/cgi/content/abstract/4/1/57">here</a> and also <a href="http://www.pewinternet.org/Media-Mentions/2009/The-Net-Effect.aspx">here</a> from Lee Rainie of the <a href="http://www.pewinternet.org/">Pew Internet Project</a>). Usability guru <a href="http://www.useit.com/alertbox/20000220.html">Jakob Nielsen</a> wrote about Internet loneliness in 2000.</p>
<p>Just sayin'.</p>]]></description>
      <dc:subject>In the News, Social Media, Twitter</dc:subject>
      <dc:date>2009-10-08T16:54:00-05:00</dc:date>
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      <title>Thrilled to Guest Post For Mashable: 5 Ways to Write RT-able Tweets</title>
      <link>http://www.debbieweil.com/blog/thrilled-to-guest-post-for-mashable-5-ways-to-write-rt-able-tweets/</link>
      <guid>http://www.debbieweil.com/blog/thrilled-to-guest-post-for-mashable-5-ways-to-write-rt-able-tweets/#When:20:33:00Z</guid>
      <description><![CDATA[<p><a href="http://mashable.com/2009/10/06/retweetable-tweets/"><img width="67" height="74" align="left" alt="" src="http://www.debbieweil.com/uploads/image/mashable_1525.jpg" /></a>I&#8217;m a huge <a href="http://www.mashable.com">Mashable</a> fan so I&#8217;m delighted to link to <a href="http://mashable.com/author/debbie-weil/">my first post</a> for the best everything-you-need-to-know site for all things social media and tech. Read my article: <a href="http://mashable.com/2009/10/06/retweetable-tweets/">5 Ways to Write Retweetable Tweets</a>. Rule #1: Always include a link&#8230; <a href="http://mashable.com/2009/10/06/retweetable-tweets/"><img width="475" height="486" align="bottom" alt="" src="/uploads/image/mashable_screenshot_Oct7.jpg" /></a></p>
<p>&nbsp;
</p>]]></description>
      <dc:subject>Social Media, Twitter</dc:subject>
      <dc:date>2009-10-06T20:33:00-05:00</dc:date>
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    <item>
      <title>BTW Twitter Does Not Make You Fascinating</title>
      <link>http://www.debbieweil.com/blog/btw-twitter-does-not-make-you-fascinating/</link>
      <guid>http://www.debbieweil.com/blog/btw-twitter-does-not-make-you-fascinating/#When:12:08:00Z</guid>
      <description><![CDATA[<p>
<p>How easy it can be to forget&#8230;</p>
<p><a href="http://dilbert.com/strips/comic/2009-10-04/" title="Dilbert.com"><img border="0" src="http://dilbert.com/dyn/str_strip/000000000/00000000/0000000/000000/60000/9000/200/69231/69231.strip.sunday.gif" alt="Dilbert.com" style="width: 475px; height: 213px;" /></a>
</p>]]></description>
      <dc:subject>Twitter</dc:subject>
      <dc:date>2009-10-05T12:08:00-05:00</dc:date>
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