We are happy to congratulate Ajoi Landscape Design who won the “Best Display” award in December at the “SEB Showcase 2011″ show.

The display was constructed using the Clip Modular Display System and features a bold and clean logo graphic and message allowing show visitors to focus on Ajoi Landscape Design’s impressive portfolio on a 40″ LCD monitor showing a loop of some of their recent landscape projects.

Ajoi Landscape Design is looking forward to exhibiting at many of the Home Shows in the Metro area with their new exhibit.

The CLiP Modular Display System is a simple pole and panel system sold exclusively in Canada by Worden Displays Inc. The system requires no tolls for set-up and can be assembled in minutes.

Worden Displays is happy to announce our new website in December 2011. The new site includes  an improved filtered Gallery including: trade show displays retail displays, corporate environments and graphic projects to allow viewers to find examples of what thy are looking for more easily.

The site also features a blog where you can find recent projects, the latest news about Worden Displays and trade show tips to help everyone get better results at their next show.

You can also sign-up for our newsletter and promotions to keep you informed of upcoming promotions at: www.wordendisplays.com/sign-up 

We are excited to announce that Worden Displays has recently installed a new HP Scitex UV Flatbed printerto increase our graphic capabilities to include:

• Trade Show Displays
• Banner Stands
• Retail Graphics and Signage
• Rear-lit Signage
• Store front signage
• Banners
• Canvas
• Media Backdrops
• Window Graphics
• Coroplast / Foamboard signage
• Acrylic / PVC / Dibond signage
• Floor Graphics
• Fleet Identification
• Development signage & hoardings
• Point of purchase Displays
• Mesh Banners
• Golf Tournament Signage
• Tents
• Banners
• Banner stands
• Magnetic graphics

Mythics is the first Oracle Exadata specialized partner in the world.

Their new trade show display features a lightweight frame system that allows for a demo area with large plasma monitor, counter areas and a large locking storage area in the rear of the display.

Worden Displays is a trade show display solutions provider and a distributor of Nomadic Displays who designs and builds environments for companies to promote their own products, services and messages in face-to-face settings. We offer a complete line of display solutions designed to accommodate their changing business needs. Our commitment is to provide unsurpassed service before, during and after the display is delivered.

Visit our gallery for more examples of our wide range of display solutions.

I was a visitor at a trade show about trade show displays earlier this year where all of the exhibitors were suppliers, manufacturers or service suppliers of the exhibit industry. Rather than collecting 100 lbs of brochures and samples at the show that I would just have cram into my suitcase and haul home, I simply asked most exhibitors I was interested in to send me a brochure or contact me after the show. Most exhibitors even had scanners that scanned my badge giving them a detailed listing of who I was instantly. While some of the follow-up was well done and we gained several valuable new suppliers and products from the show, I would estimate that at least 35% of the exhibitors failed to contact me within two months of the show and 25% have never made contact and the show was over 6 months ago.

So your feet are killing you from spending the last several days standing in your trade show displays working the crowd. You have a long list of leads and you are now a week behind on your regular workload when you get back to the office, what do you do?

Most people would say that it is common sense to call or send follow-up collateral materials to each of the leads, but in fact one of the biggest mistakes people make with trade shows is not following up on leads. I know that sometimes following up is easier said than done and is time-consuming. Often the people working the show floor have many responsibilities and when they return to their office after a show, they are bombarded with other things and the list gets buried under the huge pile on their desk and is forgotten.

I suggest that you break up the list of leads that you have into smaller groups. Set a goal of sending so many e-mail or phone calls per day and before you know it, you’ll be done. Even if it takes six weeks to finish the list it will be worth it because most of your leads are people who are genuinely interested in your company or product. They have asked you to follow-up with more information which will dramatically increase your chances of closing the sale and help you realize that trade show displays can be a very powerful marketing tool, if they get the attention they deserve.

For more information or to talk to one of our exhibit experts and schedule a personalized trade show strategy session, click here

Happy exhibiting,

Drew

One of the biggest mistakes that people make at tradeshows is thinking that the booth staff can work the entire show successfully without planning and taking breaks throughout the day.

Being on your feet all day long and pitching your products and services over and over again can be exhausting. If you expect people to be able to make a great pitch 6 hours after the show opens, booth staff need to have scheduled regular breaks throughout the day to keep them fresh and on their game.

The added benefit to breaks is that they will help avoid other potential problems such as staff eating or chatting eith each other in the booth.

Happy exhibiting,

Drew

Hapy New Year everyone, I thought I would start off the year with a quick and easy way to increase your qualified booth traffic at your next show.

Did you know that many show attendees already have a list of booths they intend to visit before they even get to the show?

Step 1. Pick up 10 blank invitation cards and select 10 prospects that you would like to see visit your booth at the next show.

Step 2.  Send each of them a personalized invitation cards with a hand written envelope stating that you are looking forward to seeing them at the show and give them one good reason why they should stop by your booth (ie new product demo), lastly don’t forget to include your booth number.

Step 3. Watch for them at the show, you’ll be amazed how many of them will show up.

Getting your booth on the attendees “shopping list” before they get to the show is a sure way to increase quality traffic at the show and many people appreciate a personal hand written note these days.

Happy Exhibiting,

Drew

Does your trade show marketing program need a facelift on a limited budget?

A used exhibit might be the right solution for you. Often used exhibits can be purchased for a fraction of the cost of a new exhibit.

With a little creativity and new graphics these exhibits can look great and give your company the new look you are trying to acheive on a small budget.

Give us a call at 1-888-978-4744 to discuss your needs.