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		<title>Direction of Travel</title>
		<link>https://martinsketchley.com/2026/05/05/direction-of-travel/</link>
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		<dc:creator><![CDATA[Martin]]></dc:creator>
		<pubDate>Tue, 05 May 2026 20:55:37 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://martinsketchley.com/?p=8676</guid>

					<description><![CDATA[Yesterday I burned or shredded all of my old notebooks. They contained years-worth of morning pages, ideas, drafts, reminders, todos – all that notebook jazz. Within them I processed, expressed, created. I gained awareness and learned and yearned and explored. Sometimes I achieved. They mapped out a journey of self-discovery, a body of work. They &#8230; <a href="https://martinsketchley.com/2026/05/05/direction-of-travel/" class="more-link">Continue reading <span class="screen-reader-text">Direction of Travel</span></a>]]></description>
		
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		<title>Target Markets</title>
		<link>https://martinsketchley.com/2026/04/07/target-markets/</link>
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		<dc:creator><![CDATA[Martin]]></dc:creator>
		<pubDate>Tue, 07 Apr 2026 13:03:41 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://martinsketchley.com/?p=8620</guid>

					<description><![CDATA[🛍️I took a day off to go clothes shopping. Something nice for when I&#8217;m in the office… Shop 1: Too &#8220;fashion&#8221; &#8212; I tried on a green suit and looked like a leprechaun. Shop 2: tends to sell things in &#8220;skinny&#8221;, &#8220;slim&#8221;, and &#8220;muscle&#8221;, rather than &#8220;trying to look cool in middle age&#8221; so it&#8217;s &#8230; <a href="https://martinsketchley.com/2026/04/07/target-markets/" class="more-link">Continue reading <span class="screen-reader-text">Target Markets</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">8620</post-id>
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		<title>Great Video Starts with Great Audio</title>
		<link>https://martinsketchley.com/2025/04/30/great-video-starts-with-great-audio/</link>
					<comments>https://martinsketchley.com/2025/04/30/great-video-starts-with-great-audio/#respond</comments>
		
		<dc:creator><![CDATA[Martin]]></dc:creator>
		<pubDate>Wed, 30 Apr 2025 07:37:52 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[audio production]]></category>
		<category><![CDATA[behind the scenes]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[creator insights]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[video editing]]></category>
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					<description><![CDATA[A video can look great, but&#8230; I always start the video editing process with the audio. Why? Audio is the most important thing. It&#8217;s where the story is. In what people say and how they say it. And, as with YouTube, people often do other things while a video is playing – but they&#8217;ll listen. &#8230; <a href="https://martinsketchley.com/2025/04/30/great-video-starts-with-great-audio/" class="more-link">Continue reading <span class="screen-reader-text">Great Video Starts with Great Audio</span></a>]]></description>
		
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		<title>Content Creator? It’s all in the words.</title>
		<link>https://martinsketchley.com/2024/12/08/content-creator-its-all-in-the-words/</link>
					<comments>https://martinsketchley.com/2024/12/08/content-creator-its-all-in-the-words/#respond</comments>
		
		<dc:creator><![CDATA[Martin]]></dc:creator>
		<pubDate>Sun, 08 Dec 2024 13:25:57 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social-media]]></category>
		<category><![CDATA[youtube]]></category>
		<guid isPermaLink="false">http://urban-creative.co.uk/?p=7186</guid>

					<description><![CDATA[I hate the word &#8220;content&#8221;. Unless you mean content as in satisfied or happy. That would make a “content creator” a happy, satisfied creator. That sounds nice. But someone who creates satisfaction and happiness through the content they produce would be a “contentment creator”. You see the difference. I’m not splitting hairs or going all &#8230; <a href="https://martinsketchley.com/2024/12/08/content-creator-its-all-in-the-words/" class="more-link">Continue reading <span class="screen-reader-text">Content Creator? It’s all in the words.</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">7186</post-id>
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		<title>New video! Unboxing, review and giveaway of Notebook from Information Architects</title>
		<link>https://martinsketchley.com/2024/11/11/new-video-unboxing-review-and-giveaway-of-notebook-from-information-architects/</link>
					<comments>https://martinsketchley.com/2024/11/11/new-video-unboxing-review-and-giveaway-of-notebook-from-information-architects/#respond</comments>
		
		<dc:creator><![CDATA[Martin]]></dc:creator>
		<pubDate>Mon, 11 Nov 2024 08:19:14 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[analogue tools]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[ia presenter]]></category>
		<category><![CDATA[iA Writer]]></category>
		<category><![CDATA[information architects]]></category>
		<category><![CDATA[Journaling]]></category>
		<category><![CDATA[notebook]]></category>
		<category><![CDATA[notebooks]]></category>
		<category><![CDATA[stationery]]></category>
		<category><![CDATA[writing]]></category>
		<guid isPermaLink="false">http://urban-creative.co.uk/?p=7142</guid>

					<description><![CDATA[As a fan of analogue tools, I was thrilled to get my hands on the Information Architects (iA) Notebook, a beautifully crafted product straight from Japan. Known primarily for their digital software such as the Writer and Presenter apps, Information Architects has entered the world of physical products with a notebook that radiates the same &#8230; <a href="https://martinsketchley.com/2024/11/11/new-video-unboxing-review-and-giveaway-of-notebook-from-information-architects/" class="more-link">Continue reading <span class="screen-reader-text">New video! Unboxing, review and giveaway of Notebook from Information Architects</span></a>]]></description>
		
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