Innovation feeder

So what is a creative strategist exactly?

jen — Thu, 02 Jul 2009 03:46:31 +0000

A little slideshow from Katie Chatfield over at Get Shouty I thought I’d share with you Posted in Uncategorized Tagged: creative strategist, katie chatfield

Steve Poltz plays the first Lazy Grazing

jen — Mon, 29 Jun 2009 06:32:19 +0000

Two mates of mine are very much into Steve Poltz and yesterday, they brought him to our place for a Lazy Grazing. He played with Gregory Page and the two of them were absolutely fantastic. He’s been touring round Oz for the past few months and apparently always does a couple of house concerts in [...]

Another thinker worth looking at . . . Jonah Lehrer

jen — Mon, 22 Jun 2009 00:48:20 +0000

I don’t know about you but I’m always on the lookout for new thinkers that spread the gray matter a little further afield. Kevin Roberts’ latest email pointed me in the direction of a young lad by the name of Jonah Lehrer whom I hadn’t heard of before. He’s a Contributing Editor at Wired and [...]

The TRAF Spray ad done for Channel Seven’s Double Take Comedy Show

jen — Mon, 22 Jun 2009 00:32:46 +0000

Ok so I clearly wasn’t the only one who was surprised by the TRAF Spray ad which aired during Grey’s Anatomy last Thursday night. Apparently it had a promotional super for Channel Seven’s ‘Double Take’ comedy show at the end of it, if it did, I along with a rather large group of other Grey’s [...]

TRAF spray . . Channel 7 Please explain.

jen — Thu, 18 Jun 2009 22:56:04 +0000

Was I the only one watching Grey’s Anatomy last night on Channel Seven? About halfway through the program there was an ad for ‘TRAF Spray’ a fresh air spray by Intestifresh. The advertisement talked about the problems with normal air freshner just covering up odours that are still present [by which stage I'm thinking it's [...]

A new read scientifically proven to make you more creative

jen — Thu, 18 Jun 2009 22:44:45 +0000

“Love may make the world go around but it’s creativity that drives it forward. Unfortunately, creativity is often viewed as something that is elusive and unpredictable, a quality only owned by “creative” types. Psychologists have now demonstrated that we can all be more creative in our thinking. They have rigorously researched the conditions and techniques [...]

Playfulness is one of the most important aspects of innovation

jen — Wed, 20 May 2009 09:28:52 +0000

Here’s another little bit of mind candy from Tim Brown [of design company IDEO] taken from the brainbox TED. He talks about the link between play and innovation, how important it is to think back to the way creativity and imagination operated at a childhood level. We fear the judgement of peers.We’re embarassed about showing [...]

Persil detergent plays the green angle

jen — Wed, 20 May 2009 04:27:35 +0000

Saw these ads for Persil detergent on Brandon’s blog and had to share. Cute aren’t they? Posted in eco marketing Tagged: eco marketing, persil detergent

The rise of the social entrepreneur

jen — Tue, 19 May 2009 00:27:14 +0000

In Surry Hills one guy is reinventing the idea of the evening meal by opening his space for a weekly gathering of friends & strangers. So grab yourself a seat, pass the wine & pitch in because this is neighbourhood dining at it’s very best. The project is called Table for 20. The idea behind [...]

A very clever little green communication idea

jen — Fri, 15 May 2009 07:47:05 +0000

I saw this little post over at Tinsiders for a friends of the Earth campaign. The back of the car is printed on the lid with the straw in place of the exhaust pipe. As you drink from the cup using the straw, it’s as if you’re sucking down nasty toxins from the back of [...]