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	<title>miro</title>
	
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	<description>Strategy, Marketing, Brands, Consumers, Loyalty, CRM &amp; CEM  - How to and What if</description>
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		<title>The Measurement of Whispers</title>
		<link>http://miroslodki.wordpress.com/2009/08/26/the-measurement-of-whispers/</link>
		<comments>http://miroslodki.wordpress.com/2009/08/26/the-measurement-of-whispers/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 22:59:18 +0000</pubDate>
		<dc:creator>miroslodki</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing 2.0]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[above the line]]></category>
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		<category><![CDATA[between the line]]></category>
		<category><![CDATA[big seed]]></category>
		<category><![CDATA[cascades]]></category>
		<category><![CDATA[crowd sourcing]]></category>
		<category><![CDATA[crowd wisdom]]></category>
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		<category><![CDATA[duncan j watts]]></category>
		<category><![CDATA[innovation diffusion]]></category>
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		<category><![CDATA[metcalf'e law]]></category>
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		<category><![CDATA[power law]]></category>
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		<guid isPermaLink="false">http://miroslodki.wordpress.com/?p=538</guid>
		<description><![CDATA[The Measurement of Whispers 
Prologue*: It has been written that Sir Walter Raleigh wagered Queen Elizabeth I he could determine the weight of smoke issuing from his pipe. A daunting challenge at the time, the wager was settled by noting the weight of the tobacco he placed into his pipe and the remaining ash…
“Your Majesty” [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=miroslodki.wordpress.com&blog=1268296&post=538&subd=miroslodki&ref=&feed=1" />]]></description>
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		<slash:comments>8</slash:comments>
	
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		<title>Retention is the New Aquisition</title>
		<link>http://miroslodki.wordpress.com/2009/07/23/retention-is-the-new-aquisition/</link>
		<comments>http://miroslodki.wordpress.com/2009/07/23/retention-is-the-new-aquisition/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 22:41:52 +0000</pubDate>
		<dc:creator>miroslodki</dc:creator>
				<category><![CDATA[Direct Marketing News DMN]]></category>

		<guid isPermaLink="false">http://miroslodki.wordpress.com/?p=524</guid>
		<description><![CDATA[This article with a few select gentle edits was co-written with Phil Olivieri as part of the July&#8217;09 issue of Direct Market see here for a PDF of the entire issue.

Retention is the New Acquisition
by Miro Slodki &#38; Phil Olivieri

Ask any business today and it will profess to be both customer-centric AND long-term focused. Whereas [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=miroslodki.wordpress.com&blog=1268296&post=524&subd=miroslodki&ref=&feed=1" />]]></description>
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		<title>TV Commercials 2.0 – revisited</title>
		<link>http://miroslodki.wordpress.com/2009/05/29/tv-commercials-2-0-revisited/</link>
		<comments>http://miroslodki.wordpress.com/2009/05/29/tv-commercials-2-0-revisited/#comments</comments>
		<pubDate>Sat, 30 May 2009 02:37:21 +0000</pubDate>
		<dc:creator>miroslodki</dc:creator>
				<category><![CDATA[Canadian Marketing Association]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://miroslodki.wordpress.com/?p=498</guid>
		<description><![CDATA[This post was first published on the Canadian Marketing Association blog on January 29,2009 and recently revisited (Let&#8217;s Vote) by Hollie Shaw at the National Post.
In between there have been several venerable print/newspaper properties succumb to declining ad revenues as business models adjust themselves to changing competitive and economic conditions.
Over at Millward Brown &#8211; Nigel [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=miroslodki.wordpress.com&blog=1268296&post=498&subd=miroslodki&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Is it time we fired our Shareholders? revisited</title>
		<link>http://miroslodki.wordpress.com/2009/05/25/is-it-time-we-fired-our-shareholders-revisited/</link>
		<comments>http://miroslodki.wordpress.com/2009/05/25/is-it-time-we-fired-our-shareholders-revisited/#comments</comments>
		<pubDate>Mon, 25 May 2009 11:30:18 +0000</pubDate>
		<dc:creator>miroslodki</dc:creator>
				<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://miroslodki.wordpress.com/?p=419</guid>
		<description><![CDATA[This article was orignally posted on the Canadian Marketing Association blog on June 25,2008 to speak to the financial crisis besetting the economy. Since then, we have had various parties pointing the fingers of blame on all of us, the media,  business, government.
CNN&#8217;s Anderson Cooper ranked the consumer as  first on the top 10 list [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=miroslodki.wordpress.com&blog=1268296&post=419&subd=miroslodki&ref=&feed=1" />]]></description>
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		<title>The great media debate – evolution or revolution</title>
		<link>http://miroslodki.wordpress.com/2009/05/15/the-great-media-debate-evolution-or-revolution/</link>
		<comments>http://miroslodki.wordpress.com/2009/05/15/the-great-media-debate-evolution-or-revolution/#comments</comments>
		<pubDate>Fri, 15 May 2009 14:16:47 +0000</pubDate>
		<dc:creator>miroslodki</dc:creator>
				<category><![CDATA[Nigel Hollis Millward Brown]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[marketing 2.0]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://miroslodki.wordpress.com/?p=466</guid>
		<description><![CDATA[Nigel
re your post: The great media debate &#8211; evolution or revolution you said:
&#8220;I believe that we are watching evolution at work. By and large, technology is changing far faster than humans can adapt to it. But when a new technology satisfies a basic human need better than an old one does, that technology takes off. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=miroslodki.wordpress.com&blog=1268296&post=466&subd=miroslodki&ref=&feed=1" />]]></description>
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