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<channel>
	<title>ocean of knowledge*</title>
	
	<link>http://vook.wordpress.com</link>
	<description>ook* is about sharing interesting marketing &amp; pr campaigns from any industry*</description>
	<lastBuildDate>Fri, 28 Aug 2009 13:59:21 +0000</lastBuildDate>
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	<language>en</language>
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		<url>http://www.gravatar.com/blavatar/44d2ee953b81963c1f71ba9e4d1d56a2?s=96&amp;d=http://s.wordpress.com/i/buttonw-com.png</url>
		<title>ocean of knowledge*</title>
		<link>http://vook.wordpress.com</link>
	</image>
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		<title>Polaroid: The Poladroid Image Maker*</title>
		<link>http://vook.wordpress.com/2009/08/28/polaroid-the-poladroid-image-maker/</link>
		<comments>http://vook.wordpress.com/2009/08/28/polaroid-the-poladroid-image-maker/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 13:40:25 +0000</pubDate>
		<dc:creator>vook</dc:creator>
				<category><![CDATA[Arts]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Consumer Electronics]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Image Maker]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Photos]]></category>
		<category><![CDATA[Poladroid]]></category>
		<category><![CDATA[Polaroid]]></category>

		<guid isPermaLink="false">http://vook.wordpress.com/?p=679</guid>
		<description><![CDATA[
Polaroid have announced that they will stop selling Polaroid films by end of this year. Which I personally think is really sad! But&#8230;.we wouldn&#8217;t live in the digital age if there wasn&#8217;t an app to help all of us &#8220;old school&#8221; photo fans.

It&#8217;s called the  &#8220;The Poladroid Image Maker&#8220; .Download it and  simply drag and drop [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vook.wordpress.com&blog=816506&post=679&subd=vook&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://vook.wordpress.com/2009/08/28/polaroid-the-poladroid-image-maker/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7631368b8643d7457fed18275ad18be9?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">vook</media:title>
		</media:content>

		<media:content url="http://vook.files.wordpress.com/2009/08/madmen_fullbody-pola.jpg?w=246" medium="image">
			<media:title type="html">madmen_fullbody-pola</media:title>
		</media:content>

		<media:content url="http://vook.files.wordpress.com/2009/08/screenhunter_01-aug-28-15-31.gif?w=300" medium="image">
			<media:title type="html">ScreenHunter_01 Aug. 28 15.31</media:title>
		</media:content>
	</item>
		<item>
		<title>Saab: 9-3X – Changing Perspective TV ad*</title>
		<link>http://vook.wordpress.com/2009/08/26/saab-9-3x-changing-perspective-tv-ad/</link>
		<comments>http://vook.wordpress.com/2009/08/26/saab-9-3x-changing-perspective-tv-ad/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 16:24:27 +0000</pubDate>
		<dc:creator>vook</dc:creator>
				<category><![CDATA[Automobile]]></category>
		<category><![CDATA[TV Advertising]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Kay Zackrisson]]></category>
		<category><![CDATA[Saab]]></category>
		<category><![CDATA[Saab 9-3X]]></category>

		<guid isPermaLink="false">http://vook.wordpress.com/?p=667</guid>
		<description><![CDATA[Saab&#8217;s back with a great ad for their new 9-3X crossover station wagon. This ad truly expresses the Saab Brand Spirit!

Video: Saab &#8211; 9-3x &#8220;Changing Perspectives&#8221; &#8211; 0:42 min
The song in the video is by Asha Ali.
Also check out the coinciding website. Featuring Saab&#8217;s head of design &#8211; Simon Padian and Xtreme Skier and member [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vook.wordpress.com&blog=816506&post=667&subd=vook&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://vook.wordpress.com/2009/08/26/saab-9-3x-changing-perspective-tv-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7631368b8643d7457fed18275ad18be9?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">vook</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/0hc0buYIZXI/2.jpg" medium="image" />

		<media:content url="http://vook.files.wordpress.com/2009/08/screenhunter_02-aug-26-18-15.gif" medium="image">
			<media:title type="html">ScreenHunter_02 Aug. 26 18.15</media:title>
		</media:content>
	</item>
		<item>
		<title>PUMA: Usain Bolt “THE BOLT ARMS”*</title>
		<link>http://vook.wordpress.com/2009/08/22/puma-usain-bolt-the-bolt-arms/</link>
		<comments>http://vook.wordpress.com/2009/08/22/puma-usain-bolt-the-bolt-arms/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 22:56:24 +0000</pubDate>
		<dc:creator>vook</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Athletics]]></category>
		<category><![CDATA[Berlin]]></category>
		<category><![CDATA[Bolt Arms]]></category>
		<category><![CDATA[IAAF]]></category>
		<category><![CDATA[Puma]]></category>
		<category><![CDATA[Pumarunning]]></category>
		<category><![CDATA[Running]]></category>
		<category><![CDATA[Usain Bolt]]></category>
		<category><![CDATA[World Champion]]></category>

		<guid isPermaLink="false">http://vook.wordpress.com/?p=656</guid>
		<description><![CDATA[
Usain Bolt is by now definitly the &#8220;face&#8221; of this years Athletics World Championship in Berlin, Germany. Before and after the runs (100m, 200m) he pleases the crowds with his dance moves, but most people are always waiting for his signature move&#8230;&#8221;The Bolt Arms&#8221;&#8230;

PUMA took this move and built a great little campaign and merchandising [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vook.wordpress.com&blog=816506&post=656&subd=vook&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://vook.wordpress.com/2009/08/22/puma-usain-bolt-the-bolt-arms/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7631368b8643d7457fed18275ad18be9?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">vook</media:title>
		</media:content>

		<media:content url="http://vook.files.wordpress.com/2009/08/berlin-did-ya-see-dat.jpg?w=300" medium="image">
			<media:title type="html">berlin-did-ya-see-dat</media:title>
		</media:content>

		<media:content url="http://vook.files.wordpress.com/2009/08/610x.jpg" medium="image">
			<media:title type="html">Beijing Olympics Athletics Mens 100M</media:title>
		</media:content>

		<media:content url="http://vook.files.wordpress.com/2009/08/bolt-arms-1.jpg?w=300" medium="image">
			<media:title type="html">89725063AH003_Puma_Press_Co</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/b3ym6_P9CMo/2.jpg" medium="image" />

		<media:content url="http://img.youtube.com/vi/LYg4CMJ6p-w/2.jpg" medium="image" />

		<media:content url="http://img.youtube.com/vi/Kh7-icZUNGU/2.jpg" medium="image" />

		<media:content url="http://vook.files.wordpress.com/2009/08/bolt-arms-con-1.jpg?w=300" medium="image">
			<media:title type="html">bolt-arms-con-1</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/sxUjB3Q04rQ/2.jpg" medium="image" />
	</item>
		<item>
		<title>Headhoods.com: Straight from the Hood*</title>
		<link>http://vook.wordpress.com/2009/08/18/headhoods-com-straight-from-the-hood/</link>
		<comments>http://vook.wordpress.com/2009/08/18/headhoods-com-straight-from-the-hood/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 18:14:13 +0000</pubDate>
		<dc:creator>vook</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Elvis]]></category>
		<category><![CDATA[Hoodies]]></category>
		<category><![CDATA[Lego]]></category>
		<category><![CDATA[Michael Jackson]]></category>

		<guid isPermaLink="false">http://vook.wordpress.com/?p=644</guid>
		<description><![CDATA[
Not really a campaign for something, but a great idea for a fashion line.
Headhoods.com sells hoodies with famous faces or characters on the hood. Great idea!
The pictures alone make a great campaign! 
Go to: Headhoods.com 
(Source via: http://twitter.com/Stuart_Melrose)
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vook.wordpress.com&blog=816506&post=644&subd=vook&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://vook.wordpress.com/2009/08/18/headhoods-com-straight-from-the-hood/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7631368b8643d7457fed18275ad18be9?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">vook</media:title>
		</media:content>

		<media:content url="http://vook.files.wordpress.com/2009/08/hoods.jpg" medium="image">
			<media:title type="html">hoods</media:title>
		</media:content>
	</item>
		<item>
		<title>Bajaj Irons: “Flatten Everything” Print ads*</title>
		<link>http://vook.wordpress.com/2009/04/15/bajaj-bajaj-irons/</link>
		<comments>http://vook.wordpress.com/2009/04/15/bajaj-bajaj-irons/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 19:43:18 +0000</pubDate>
		<dc:creator>vook</dc:creator>
				<category><![CDATA[Consumer Electronics]]></category>
		<category><![CDATA[Consumer Products]]></category>
		<category><![CDATA[Print Advertising]]></category>

		<guid isPermaLink="false">http://vook.wordpress.com/?p=635</guid>
		<description><![CDATA[
Here is a great campaign that I found on adverbox.com. It&#8217;s a campaign by Bajaj Irons, one of the subsidaries of Indian Bajaj Corporation.


The print ads are quite self explanatory&#8230;;o) Enjoy!
(Source:adverbox.com)
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vook.wordpress.com&blog=816506&post=635&subd=vook&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://vook.wordpress.com/2009/04/15/bajaj-bajaj-irons/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7631368b8643d7457fed18275ad18be9?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">vook</media:title>
		</media:content>

		<media:content url="http://vook.files.wordpress.com/2009/04/bajaj1.jpg?w=300" medium="image">
			<media:title type="html">bajaj1</media:title>
		</media:content>

		<media:content url="http://vook.files.wordpress.com/2009/04/bajaj3.jpg?w=300" medium="image">
			<media:title type="html">bajaj3</media:title>
		</media:content>

		<media:content url="http://vook.files.wordpress.com/2009/04/bajaj2-1.jpg?w=300" medium="image">
			<media:title type="html">bajaj2-1</media:title>
		</media:content>
	</item>
		<item>
		<title>Tata Nano: Launch Marketing Campaign*</title>
		<link>http://vook.wordpress.com/2009/04/12/tata-nano-launch-marketing-campaign/</link>
		<comments>http://vook.wordpress.com/2009/04/12/tata-nano-launch-marketing-campaign/#comments</comments>
		<pubDate>Sun, 12 Apr 2009 09:17:45 +0000</pubDate>
		<dc:creator>vook</dc:creator>
				<category><![CDATA[Automobile]]></category>
		<category><![CDATA[Consumer Electronics]]></category>
		<category><![CDATA[Consumer Products]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Print Advertising]]></category>
		<category><![CDATA[Indian Automobiles]]></category>
		<category><![CDATA[Tata]]></category>
		<category><![CDATA[Tata Motors]]></category>
		<category><![CDATA[Tata nano]]></category>

		<guid isPermaLink="false">http://vook.wordpress.com/?p=625</guid>
		<description><![CDATA[
With the official Indian market introduction of the Nano mini car, Tata have launched their advertising and online campaign.
As it needs to reach many million customers across India, some of which have not owned a car before, the campaign is centered around being informative and offers a lot of opportunities for consumer feedback. It is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vook.wordpress.com&blog=816506&post=625&subd=vook&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://vook.wordpress.com/2009/04/12/tata-nano-launch-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7631368b8643d7457fed18275ad18be9?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">vook</media:title>
		</media:content>

		<media:content url="http://vook.files.wordpress.com/2009/04/10987_200943_print_original_jnt7d_22619.jpg" medium="image">
			<media:title type="html">10987_200943_print_original_jnt7d_22619</media:title>
		</media:content>

		<media:content url="http://vook.files.wordpress.com/2009/04/snapz-pro-xschnappschuss001.jpg?w=300" medium="image">
			<media:title type="html">snapz-pro-xschnappschuss001</media:title>
		</media:content>
	</item>
		<item>
		<title>Audi Q5: “Unbox the Box” TV ad*</title>
		<link>http://vook.wordpress.com/2009/01/26/audi-q5-unbox-the-box-tv-ad/</link>
		<comments>http://vook.wordpress.com/2009/01/26/audi-q5-unbox-the-box-tv-ad/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 22:59:26 +0000</pubDate>
		<dc:creator>vook</dc:creator>
				<category><![CDATA[Automobile]]></category>
		<category><![CDATA[TV Advertising]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[Audi Q5]]></category>
		<category><![CDATA[Bartle]]></category>
		<category><![CDATA[Bogle]]></category>
		<category><![CDATA[Hagerty]]></category>
		<category><![CDATA[Sketch]]></category>
		<category><![CDATA[Stop-Motion]]></category>

		<guid isPermaLink="false">http://vook.wordpress.com/?p=621</guid>
		<description><![CDATA[ 

Here is a great ad, from Bartle, Bogle &#38; Hagerty for the introduction of the Audi Q5 in the U.K. .

Video: Audi Q5  - &#8220;Unbox the Box&#8221; TV Ad 1:10 min
Really cool execution!
Check out: audi.co.uk
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vook.wordpress.com&blog=816506&post=621&subd=vook&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://vook.wordpress.com/2009/01/26/audi-q5-unbox-the-box-tv-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7631368b8643d7457fed18275ad18be9?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">vook</media:title>
		</media:content>

		<media:content url="http://vook.files.wordpress.com/2009/01/audi.jpg?w=300" medium="image">
			<media:title type="html">audi</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/8KR2XQTa68E/2.jpg" medium="image" />
	</item>
		<item>
		<title>T-Mobile UK: “Dance” Guerilla TV Ad</title>
		<link>http://vook.wordpress.com/2009/01/19/t-mobile-uk-dance-guerilla-tv-ad/</link>
		<comments>http://vook.wordpress.com/2009/01/19/t-mobile-uk-dance-guerilla-tv-ad/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 22:48:27 +0000</pubDate>
		<dc:creator>vook</dc:creator>
				<category><![CDATA[Consumer Electronics]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Dance]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Life's for Sharing]]></category>
		<category><![CDATA[Liverpool]]></category>
		<category><![CDATA[Saatchi & Saatchi]]></category>
		<category><![CDATA[T-Mobile]]></category>

		<guid isPermaLink="false">http://vook.wordpress.com/?p=614</guid>
		<description><![CDATA[
Here is the latest from T-Mobile UK. The following TV-ad premiered on Friday evening on Channel 4 in the UK

Video: T-Mobile &#8220;Dance&#8221; TV Ad &#8211; 2:41 min
With about 400 dancers T-Mobile &#8220;hijacked&#8221; the Liverpool main train station at 11 a.m. on Thursday morning and turned in to a big dancehall&#8230;really cool!

Video: T-Mobile &#8220;Dance &#8211; Rehearsal&#8221; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vook.wordpress.com&blog=816506&post=614&subd=vook&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://vook.wordpress.com/2009/01/19/t-mobile-uk-dance-guerilla-tv-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7631368b8643d7457fed18275ad18be9?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">vook</media:title>
		</media:content>

		<media:content url="http://vook.files.wordpress.com/2009/01/t-mobile.jpg" medium="image">
			<media:title type="html">t-mobile</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/VQ3d3KigPQM/2.jpg" medium="image" />

		<media:content url="http://img.youtube.com/vi/PxF8i-T9kcg/2.jpg" medium="image" />

		<media:content url="http://img.youtube.com/vi/Lw215gE6r2k/2.jpg" medium="image" />

		<media:content url="http://img.youtube.com/vi/9Jv6rHJiNhQ/2.jpg" medium="image" />
	</item>
		<item>
		<title>Sony Bravia: James Bond – Quantum of Solace TV Ad*</title>
		<link>http://vook.wordpress.com/2008/12/01/sony-bravia-james-bond-quantum-of-solace-tv-ad/</link>
		<comments>http://vook.wordpress.com/2008/12/01/sony-bravia-james-bond-quantum-of-solace-tv-ad/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 10:40:35 +0000</pubDate>
		<dc:creator>vook</dc:creator>
				<category><![CDATA[Consumer Electronics]]></category>
		<category><![CDATA[TV Advertising]]></category>
		<category><![CDATA[007]]></category>
		<category><![CDATA[Daniel Craig]]></category>
		<category><![CDATA[James Bond]]></category>
		<category><![CDATA[Quantum of Solace]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Sony Bravia]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://vook.wordpress.com/?p=601</guid>
		<description><![CDATA[
Here is a great &#8220;testimonial TV ad&#8221; that Sony produced with Daniel Craig as part of the &#8220;Quantum of Solace&#8221; endorsement activities.

Film: &#8220;Sony Bravia &#8211; Quantum of Solace&#8221; 1:03 min
Check out: www.007.com
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vook.wordpress.com&blog=816506&post=601&subd=vook&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://vook.wordpress.com/2008/12/01/sony-bravia-james-bond-quantum-of-solace-tv-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7631368b8643d7457fed18275ad18be9?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">vook</media:title>
		</media:content>

		<media:content url="http://vook.files.wordpress.com/2008/12/screenhunter_01-dec-01-1130.gif" medium="image">
			<media:title type="html">screenhunter_01-dec-01-1130</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/Inz_2uJTqk8/2.jpg" medium="image" />
	</item>
		<item>
		<title>Coldplay: Lost+ (feat Jay-Z) / Lovers in Japan – Videos</title>
		<link>http://vook.wordpress.com/2008/11/19/coldplay-lost-feat-jay-z-lovers-in-japan-videos/</link>
		<comments>http://vook.wordpress.com/2008/11/19/coldplay-lost-feat-jay-z-lovers-in-japan-videos/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 09:25:31 +0000</pubDate>
		<dc:creator>vook</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Chris Martin]]></category>
		<category><![CDATA[Coldplay]]></category>
		<category><![CDATA[Jay-Z]]></category>
		<category><![CDATA[Lost]]></category>
		<category><![CDATA[Lovers in Japan]]></category>
		<category><![CDATA[Music Video]]></category>
		<category><![CDATA[Viva La Vida]]></category>

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		<description><![CDATA[
I haven&#8217;t posted music videos in a long time&#8230;but these two are really worthwhile&#8230;!
Coldplay just released the video to their latest single from the Viva La Vida album - &#8220;Lovers in Japan&#8221; (actually my favorite song of the album).

Video: Coldplay &#8211; Lovers in Japan &#8211; 04:07 min
In addition, last night Coldplay posted a video to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=vook.wordpress.com&blog=816506&post=606&subd=vook&ref=&feed=1" />]]></description>
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