Wildlife conservation through biotechnology

A diverse gene pool is crucial for wildlife’s ability to adapt to environmental changes or disease outbreaks.

Historically, to increase genetic diversity, conservationists would migrate healthy individuals from one unrelated population to another. Today, biotechnology opens up additional paths, from genome sequencing and biobanking to cloning and gene editing.

When even a simple website update took too long

As with many nonprofits, Revive & Restore mainly communicates through its website, making it central to its mission.

The site highlights the organization’s mission, programs it’s involved in, latest news, upcoming workshops, and allows them to accept donations.

Yet, the team kept running into issues that made it increasingly difficult for the website to do its job.

Ryan Phelan, Revive & Restore’s co-founder and executive director, said the team was “on the verge of moving our Revive & Restore website away from WordPress entirely” after its developer claimed, “the platform couldn’t scale to meet our needs.”

Getting a second opinion

That advice could have changed the direction of the entire project. Instead, Ryan got a second opinion, and their findings told a different story.

The developer began with an audit, uncovering a theme that made page creation difficult and conflicting plugins that contributed to slow load times.

“WordPress wasn’t the problem,” said Marmee Manack, the nonprofit’s director of operations. The developer removed the conflicting plugins, and Revive & Restore moved its hosting to WordPress.com with migration assistance and discounted hosting.

WordPress.com handles the hosting infrastructure, security, and software updates, while the developer focuses on improving the site’s publishing workflow with the WordPress block editor and reusable page templates.

Ryan said: “We are currently migrating all existing content to the streamlined, core WordPress Gutenberg editor. This shift will simplify our operations and ensure a lighter, faster, and easier-to-manage website for the long term.”

Making the website easier to update

Moving its hosting to WordPress.com was one part of the project. Revive & Restore still needed to tackle the problem its team faced every day: creating and updating pages.

For Marmee, this is a familiar challenge in the nonprofit world. Many organizations have “a single comms professional tasked with planning, building, implementing, and maintaining active communications channels, including the website.”

When that person struggles to publish a simple update, it can affect the organization’s entire communications operation.

Working with its developer, the nonprofit began rebuilding its site with a lighter theme, the WordPress block editor, and reusable page templates. The goal was to make routine updates less time-consuming and avoid the formatting problems that had caused its backlog.

With its new page templates ready, Ryan says the team is “well on our way” as they move existing content into the updated layouts. The team hopes to relaunch the updated website this fall.

A better home for their WordPress site

Before making costly changes to a website, it pays to understand what’s actually wrong.

For Revive & Restore, getting expert help meant identifying the underlying issues and finding a clear path forward without starting from the ground up.

WordPress.com provided the other piece of the puzzle: managed hosting that takes care of the technical infrastructure, security, updates, and backups, while retaining the flexibility of WordPress.

Connect your site to an agent through WordPress.com’s MCP, and it can take those jobs off your plate.

You still do the writing, make the decisions, and talk to your customers, while the agent handles the busywork, always checking with you before it changes anything on your site.

How the WordPress.com MCP works

The WordPress.com MCP creates a secure connection between your site and an AI agent you already use, such as ChatGPT or Claude. Describe the task in plain language, and your agent can help from the chat.

Paid plans always get access, but from now until the end of November 2026, sites on our free plan can use it, too.

Get your finished draft ready to publish

Writing a post isn’t the end of the job. After the last sentence, you still need to sort out formatting, pick a category, and write a search title and description.

Paste your finished draft and ask your agent to handle those steps. It saves the post as a draft with your wording untouched. If the category you want doesn’t exist yet, it can create it.

Need a proofread, too? Ask your agent to check grammar, punctuation, and more. Nothing goes live until you decide it should.

Find and update outdated business details

A name, a price, an address, or your hours can live in more places on your site than you remember. They’re in posts, pages, the footer, the site settings, and even the search titles on drafts. Miss one, and a visitor finds the old detail on a page you forgot.

Ask your agent to find the outdated details before changing anything. It searches your published and draft posts, every page, the header and footer, and the site settings, then shows you where each detail appears.

You look it over and say what to change and what to skip. Once you approve, your agent can make the changes and check each one.

Find and fix images missing alt text

Alt text is the short description of an image that a screen reader reads aloud, so people who can’t see the picture still know what it shows. Finding missing alt text usually means digging through your media library and checking images one by one.

Ask your agent to find images with missing titles or alt text. It can scan the media library for you, and it suggests descriptions based on what it can work with, like each image’s title, caption, and the page it was uploaded to.

You can check the descriptions against the real pictures before approving any additions.

Find comments that need a real answer

Comments from first-time commenters need your approval by default, so you usually need to manually review each one before it appears on your site. If you get a lot of comments on your site, you know how time-consuming it can be.

When comments pile up, the questions that need your attention can get buried. Ask your agent to sort new comments into praise, questions, feedback, and likely spam. Review the list and decide what happens next. Your agent can also help draft replies to comments that need an answer.

You choose where AI helps

Your agent can handle the repetitive parts, while you remain in charge of the decisions. AI doesn’t replace your judgment. Some jobs just don’t need your time, and handing them off leaves more room for the work that does need you.

Once you connect an AI agent to your WordPress.com site, it only acts when you ask. You still review anything before it’s published, and deleting anything needs your OK.

Your activity log also marks the changes made by your agent so you can always keep an eye on things.

Connect your AI agent

Pick the one website chore you’ve been putting off for too long and start there. Once you’ve set up your AI agent, describe the chore you want help with.

Ask to see a plan first, review what it proposes, and decide what to do next.

Some hosts sell malware help separately. Finding that out when your site’s been hacked is a really awful experience.

What your hosting should already cover

Meanwhile, WordPress.com scans sites daily for malware and cleans up what it finds on all paid plans. That’s Personal, Premium, Business, and Commerce.

Even better, our migration services act like a filtration system. Bring us an infected site. After your migration, we scan it, and our team cleans it up at no extra cost.

It’s like other hosting companies are saying the following:

Other hosts: “You’ve been hacked. Pay up or go fix it yourself.”

Meanwhile, here at WordPress.com:

WordPress.com: “If you’re on WordPress.com, we’re always watching – we’ll watch for malware and clean it up when we find it. If you’re not on WordPress.com, c’mon over. We’ll clean up the infection after migration and keep watching for trouble. ”

“Volume” hosts sell security or emergency cleanup separately. “Emergency malware” can cost upwards of US$160 as a one-time purchase, including a year of scanning. You’ll see hosts selling separate security plans, with cleanup limits on their lower tiers.

Cleaning up a hacked site shouldn’t cost extra. Malware scanning and cleanup are included in your paid WordPress.com plan.

Meanwhile, premium managed hosts include cleanup, but it’s worth looking at what else costs extra. You’ll see offers for “advanced DDoS protection” and a “managed web application firewall” as optional add-ons. A web application firewall and DDoS protection are already included in our paid plans. Together, they help filter malicious requests and traffic designed to overwhelm your site.

That disparity seems totally off to me. Security and cleanup should be part of what you’re paying your host to do.

Not just migrations, not just security. Yes to those, but also how both work together. How everything works together on WordPress.com: Jetpack, WooCommerce, hosting, security, and support.

Your next host should have your back

If you’re getting your site ready for Black Friday, now’s a good time to look at what your hosting includes. Security shouldn’t be another thing you have to worry about when customers start arriving.

If you want your site to be protected without paying more, come on over. We’ll be happy to do the migration for you and get you set up in your new web home.

Our team at WordPress.com keeps your site safe every day, so you can keep building what matters to you.

If your site is hosted on WordPress.com, there’s nothing you need to do to keep your site safe from these vulnerabilities.

Your sites are already protected against the recently disclosed PHP security issues. Automattic worked closely with the PHP Security team to ensure that all sites hosted on our platform were protected as soon as possible, ensuring all sites hosted with Automattic, including those on WordPress.com, WordPress VIP, WP Cloud, Pressable, and Tumblr, are safe. If you run your own servers, update now.

Why you didn’t have to lift a finger

On WordPress.com, PHP is installed, maintained, and patched by us at the infrastructure level, not by you. Our security team prepared for this release ahead of time, so every site on the platform is covered.

That’s the difference between doing it yourself and managed hosting (like what you get on WordPress.com). At many hosts, the site owner is responsible for security: updating software, installing a security plugin, watching for threats. On WordPress.com, we handle it for you.

How WordPress.com protects your site every day

This week’s news isn’t one-off work for our team; we ensure that these protections are on all the time for WordPress.com sites:

• Automatic updates: We keep your WordPress version up to date automatically.
• Encryption by default: Every WordPress.com site, including custom domains, is served over SSL, and insecure requests are redirected to HTTPS.
• Daily malware scans: Jetpack Scan checks every WordPress.com site daily for dangerous plugins, themes, and malware. Our security team resolves what it finds, and we email you if we have to remove something.
• A firewall in front of your site: Our web application firewall examines incoming traffic and blocks suspicious IP addresses, malicious bots, and unusual activity.
• Monitoring: We watch for suspicious activity, including brute-force login attempts and DDoS attacks, and alert you if your site goes down.
• Backups: We back up site data regularly, and sites on higher-level plans can access daily backups from the dashboard.

Your part

Of course, security works both ways, and there are still some things that you can do to ensure your site stays secure: use a strong password, turn on two-step authentication, keep your account email current, and review plugins and user roles regularly.

You don’t need to install a separate security plugin, and some can interfere with the protections you already get by using WordPress.com.

No service can promise perfect security, and we won’t pretend otherwise. On WordPress.com, security is our job to solve, not yours.

In the video below, we build a portrait photography portfolio from scratch, showing how to present your work, customize your pages, and make it easier for potential clients to get in touch.

The same principles apply whether you’re a photographer, designer, writer, or another creative professional.

Put your best work first

You’ve built up a collection of work you’re proud of. That doesn’t mean every project belongs on your site.

Think of your portfolio as a greatest-hits album. Pick the projects that stand out and show the work you want more of.

Fewer pieces, chosen with care, say more than a large collection of everything you’ve ever created. Put your newest selected projects first so visitors see the work you’re doing now.

Your work is the star. Your portfolio website is the stage, and a good stage knows when to get out of the way.

Give your work plenty of breathing room, with a clean layout and minimal distractions. Then bring your best visuals: sharp, high-resolution, and consistent from project to project.

Group the work on your gallery or projects page by type, style, or industry so visitors can find what interests them.

If you publish projects as posts, categories and tags can help visitors explore related work.

Share a new project, a lesson you learned the hard way, or the messy middle of how something came together.

Showing your process helps visitors understand how you work. A blog is one way to do that; updating your project pages works, too.

Let your personality come through

People don’t hire portfolios. They hire people.

Your About page is your chance to introduce yourself. Share how you got started, what keeps you curious, and what you’re like to work with.

Add a photo. Write the way you’d talk over coffee — warm, honest, with a little personality showing.

Visitors should feel like they’ve met you before they ever send a message.

Your name is a pretty great domain name. It’s personal, memorable, and easy to pass along when someone says, “You should check out their work.” Keep it short, easy to spell, and easy to say out loud.

Working under a studio name instead? Same rules apply. If you’re still deciding, our domain names course walks through the options.

It’s one thing to say you’re great. It’s another to have someone else say it.

Add testimonials from clients, collaborators, and colleagues. Even better, show what your work did: a shop that grew its sales after your redesign, or a venue that filled its calendar after your photos went up.

Real results, in real words, help people trust your work.

Make “let’s talk” the easiest click on the page

Someone loves your work. They’re ready to reach out.

Add a contact form on a dedicated page, link to it from your menu, and include a clear contact button alongside your work. If you take appointments, let people book a time instead of filling in a form.

The shorter the path from “browsing” to “hello,” the better. And add social media icons so visitors can follow along.

If your work is location-based, name the cities or areas you serve so potential clients know whether you’re available to them.

Preview your portfolio on a phone before publishing. Check that images crop well, text is readable, and visitors can use your contact form without pinching or zooming.

Put it together on WordPress.com

Ready to give your work a home? In this video tutorial, we use the WordPress Agent to build a portrait photography portfolio from a short description, then add the details that make it ours: projects, testimonials, and a clear way to get in touch.

Your first version doesn’t have to be perfect. A portfolio website is never finished — it grows as you do.

Welcome back to the WordPress.com changelog! WordPress.com premium themes are now included on all paid plans, your comment form automatically takes on your site’s look, and your newsletter has a new home base.

Premium themes for all

Premium WordPress.com themes used to only be available on the Premium plan and above, but now they’re included on the Personal plan, too.

Check out our available themes, and if you can’t find one you like, you can upload your own on any paid plan.

A comment form that looks like your site

Your comment box now picks up your theme’s fonts and colors, so it’s more naturally integrated into your site’s look and feel without any extra effort.

A new overview for your newsletter

We’ve shipped a few updates to your newsletter experience on WordPress.com.

First up: if you’re in your dashboard and open Jetpack → Newsletter, you’ll now see a new Overview tab.

You’ll see a short checklist to help you get your newsletter set up: add a subscribe form, add your first subscribers, and send your first newsletter. Each step checks itself off when you do it.

Once your newsletter is up and running, this page will show your total and paid subscribers, open and click rates, a subscribers chart with a comparison period, and how your recent posts performed.

Want a fun little reminder that your list is growing? Turn on subscriber alerts in your notification settings, and your dashboard plays a chime and pulses the notification bell each time someone new joins your list.

As a reminder, every WordPress.com plan comes with a newsletter. It’s a great way to build an audience you own, strengthen relationships with your readers, and keep them coming back to your site.

WordPress 7.1.3 security release

WordPress 7.1.3 shipped October 6, and your WordPress.com site is up to date. We update your site for you, so there’s nothing you need to do to be running the latest and greatest.

Fixes and improvements

We’ve shipped additional reliability and polish updates across WordPress.com, including:

• Making sure everyone who buys a paid newsletter tier joins your subscriber list, including past buyers who had been missed.
• Stopping subscriber emails from going out when you restore an old post from the trash.
• Explaining what went wrong in site-down alert emails, with a summary of the issue and a link to learn more.
• Fixing a bug that sent followers duplicate emails when a comment was unapproved and approved again.
• Hiding sites you’ve already dismissed from Reader Discover recommendations.
• Asking you to reconnect Google Photos when Google rejects access, instead of failing quietly.
• Adding an All Playlists block that shows every video playlist on your site as a gallery or a list, plus a description field for each playlist. (GitHub PR)
• Adding a Latest Videos Playlist block that always plays your newest videos, and a “Show player” option on both playlist blocks so you can show just the list of videos. (GitHub PR)
• Letting you reopen a live chat with support after refreshing the page. (GitHub PR)

Already have a WordPress.com site? The agent can help you review content, edit images, and make changes to your site.

A custom theme, built for you

You now get a theme made for you. Tell the agent what you’re making and what your goals are, and it designs a fully custom theme based on your answers.

Plenty of AI tools can spin up a site now. The difference is when you build on WordPress.com, you:

1. Keep control of your work: Your content is exportable, and your custom theme is built for WordPress.
2. Add functionality as you grow: Use plugins to add a store, booking forms, payments, and other features.
3. Keep improving your site: Ask the WordPress Agent to make updates, refine content, or troubleshoot issues after launch.
4. Leave maintenance to WordPress.com: We manage hosting, security, and WordPress updates, and our support team is available when you need help.

Doing all of that yourself means stitching together hosting, security, plugins, and AI tools, then keeping them working together. On WordPress.com, it comes together on one platform and one plan.

A simpler editor, with the Agent beside you

Generating a site now takes less than half the time it used to. Most sites are ready in under four minutes. You can go from an idea to a site built with your goals in mind while your coffee is still hot.

Once your site is built, you land in the AI Editor. It’s a simplified editor with two tabs:

• Preview shows your site the way a visitor sees it.
• Edit lets you change your text right on the page.

This dual editing mode is helpful to quickly preview the changes you make. 

The WordPress Agent is also there. Ask it to rewrite a headline, add a section, or change something you don’t love, and it makes the change for you. Or skip the chat and make the edits yourself in Edit mode. Either way works.

Annotate mode makes it even easier. Highlight the specific parts of your site you’d like to change, stack several edits together, and send them to the Agent in one go.

You can open the AI Editor under Appearance → AI Editor, or the full Site Editor under Appearance → Editor.

Note: The AI Editor is enabled by default if you built your site with the WordPress Agent. To use the AI Editor on an existing site on a paid plan, you’ll need a block theme and to enable the WordPress Agent. See the AI Editor setup guide for instructions.

Install, activate, and update plugins by asking

Need a contact form, better SEO, or a way to take payments? Ask the agent. It recommends plugins that fit what you’re trying to do, then installs and activates them right in the chat. You can also ask it to update the plugins you already have.

You get the flexibility of the WordPress plugin library without the research and setup.

A site that knows you from the first chat

While it builds your site, the agent also generates guidelines for you. These cover your site’s purpose and audience, your tone and voice, your image style, and more.

After that, every conversation starts with a memory about who you are, what your business does, and what you want your site to achieve. You don’t have to re-explain yourself each time.

Your guidelines aren’t locked away. Find them under Settings → Guidelines, edit them whenever your brand changes, and export them if you want to use them elsewhere.

The agent uses them to create the content and images you receive, whether you’re chatting in WordPress.com, Telegram, email, or Slack.

DM your agent on Slack

You heard that correctly – you can now chat with the WordPress Agent in Slack. Have your agent at the ready when you’re working to make changes directly from a DM.

Connect your WordPress Agent to Slack in your account settings.

Put your WordPress Agent to work 

If you already have your site on WordPress.com, you can follow these instructions to enable the WordPress Agent on any paid plan.

And if you need a new site, build it with the WordPress Agent.

You get everything WordPress can do, a platform that takes care of the hosting for you, and an agent that builds your site with you and keeps helping after launch.

When the blog documenting those conversations went offline, readers lost access to years of his work.

With help from the WordPress.com team, the Basque journalist brought his archive back online — and kept adding to it.

Decades behind the microphone

A Basque journalist born in Bilbao in 1955, Roge spent 39 years hosting Levando Anclas on Radio Euskadi — every Sunday and holiday, without a single break, from 1984 to 2023. He also ran La Casa de la Palabra, a daily program covering social issues, ecology, and geography. Between the two shows, he’d do three or four interviews a day.

Mountaineers, solo sailors, cross-continental cyclists, the Dalai Lama, Edmund Hillary, Jane Goodall — they all came through Roge’s microphone.

Starting in 2006, he wrote up every conversation on a blog hosted by EiTB, the Basque public broadcaster. Over 18 years, he published more than 6,500 entries — an archive of travelers and adventurers. As Roge puts it, “A large portion of these stories don’t appear anywhere else.”

Then, in 2023, EiTB decided to close its entire blog network.

Overnight, Roge’s archive went dark.

How WordPress.com brought his archive back online 

Here’s the thing that made recovery possible: Roge’s original blog ran on WordPress.

WordPress is open source software used by more than 40% of websites. It includes ways to export content and move it to another WordPress site rather than keeping years of posts tied to one host. That flexibility matters when an archive like Roge’s needs a new home.

Technically, things have advanced a lot since those early blogs. The ones WordPress designs now are more beautiful, agile, and versatile. A pleasant way to read that also works as an archive, so the memory endures.

Roge Blasco Granados, journalist and radio host

With help from the WordPress.com team, his full archive — all 6,500 entries — was restored, now with photos, audio, and an updated design. He relaunched it under a new name: La aventura continúa (“The adventure continues”).

That same idea drives the Data Liberation project: making it easier for people to move their content between platforms, instead of having to rebuild years of work in a new home.

A living site, not just an archive

Roge isn’t just preserving old work. He’s still doing what he’s always done — finding travelers mid-journey, sitting down with them, and interviewing them along the way.

Roge Blasco explains how he keeps finding new stories: “I continue to interview travelers. Some speak to us at the end of their trip and others I find when they’re still on the road.”

On his site, recent interviews include: 

• Josu Iztueta: Cycling from Norway’s North Cape to the Basque Country. 
• Paula Belenda: Riding a motorcycle from Spain to Tajikistan and back. 
• Agustín Chaler: Reporting from the Afghan-Pakistani border during a year-long trek through Asia.

He’s also digitizing interviews from old cassette tapes — conversations that have never been online before.

Readers can listen to his interviews on the site, follow the podcast, and subscribe to email newsletters for new interviews.

A home that lasts 

Platforms come and go. Institutions change direction. Budgets get cut. Hosting providers delete sites when you stop paying.

WordPress.com doesn’t work that way. WordPress.com never deletes sites due to inactivity or non-payment—they stay online, accessible, and searchable indefinitely. It’s one of the few WordPress hosting platforms that works this way. Your site doesn’t disappear unless you decide it should.

I’m conscious that these travel stories are important and interesting enough to endure over time. If we don’t preserve them, they’ll be lost forever.

Roge Blasco Granados, journalist and radio host

That matters when you’re safeguarding a life’s work. Roge already lost his archive once because someone else made a business decision. On WordPress.com, that can’t happen.

Your work deserves a home that lasts, too

Roge spent a career telling stories that would otherwise go unheard. Now those stories have a permanent home — and a growing audience.

WordPress.com gives creators a full toolkit: site, blog, newsletter, podcast — all on a platform built on open source and designed to last. Not just for years. Forever.

Your content is yours. It always will be.

Like many nonprofits, it didn’t have the resources to build a professional website on its own.

Two students, Constanza Diaz and Axcel Paucar Garcia, needed an internship to complete their master’s studies in user experience (UX) design. 

Working together with the Spanish nonprofit, they combined those two needs into a live WordPress.com website.

Matching student designers with a nonprofit client 

Teachers in Spain have told us the same thing for a while: it’s hard to find internships that leave students with a finished project for their portfolios. Recent changes to vocational education in Spain have only increased demand for placements.

At the same time, nonprofits like Odón Solar are exactly the kind of organization that needs a professional website and can least afford one. 

WordPress.com, working with WordPress Credits, UDIT’s Master’s in UX program, and Economistas sin Fronteras, set out to connect the two through a single project.

Two interns, Constanza and Axcel, working with mentor Mariano Sarmiento spent 125 hours on the project: research, content architecture, UX design, stakeholder conversations with Odón Solar, and the build itself on WordPress.com.

From collaboration to a live site

The students designed the site in Figma, working closely with Odón Solar at every step — the kind of direct, back-and-forth client relationship a classroom project rarely offers.

For the build, the team fed those Figma files into Studio Code, WordPress Studio’s AI agent for WordPress, and prompted it to iterate on the details without the need for coding experience.

The students also wrote up the whole process into a service blueprint, recording the roles, responsibilities, deliverables, and decisions so the next team doesn’t have to start from scratch.

“It far exceeds our expectations, and we’re very happy with the result — but above all, with the process. We’ve learned a great deal, and we hope the program continues, because it is an incredible opportunity for everyone involved.” — Odón Solar

A website for the nonprofit, experience for the students 

Odón Solar got a site it can use to reach the people it serves. The students got a portfolio piece, a real client relationship, exposure to the WordPress community, and the internship hours their qualification required. 

Mentors and agencies found a way to develop talent and spot potential recruits before students even graduate.

This is a practical example of how WordPress.com connects students, mentors, and organizations that need each other. 

Constanza Diaz described the experience: “Seeing the website go live turned it into a real tool for the community. I was also struck by how welcoming the WordPress community is, and I hope to keep contributing to open source through impactful design.”

Bring WordPress.com to your classroom

Give your students a place to put their skills into practice. 

Through WordPress.com Education, eligible students can get the Student Plan free for their first year.

Educators can apply on behalf of their class. Once approved, each student can activate their own Student Plan, build a site they own, and use the plan free for their first year.

If you’re just getting started, you might be wondering how to register a domain name. If you already own one, you may want to know whether to connect it or transfer it to WordPress.com. And how do you get an email address that matches your domain name?

These are some of the questions our customer support team (also called Happiness Engineers) answers every day. We’ve brought the answers together in Make Sense of Domains, a free video course that explains your options and walks you through the steps.

Each short lesson covers one part of setting up your domain name. You can follow the course from start to finish or jump straight to the question you have today.

What you’ll learn

Start with an introduction to domain names, then choose from six lessons:

1. Register a domain name
   Choose a new domain name, register it on WordPress.com, and make it the address visitors see.
2. Connecting versus transferring
   Understand what changes with each option, including where you manage your registration and renewal.
3. Connect a domain name you already own
   Use a domain you bought elsewhere with your WordPress.com site while keeping it registered with your current provider.
4. Transfer a domain name
   Move a domain you already own to WordPress.com so you can manage it alongside your site.
5. Add email to your domain name
   Set up an address such as info@yourgroovydomain.com that matches your domain.
6. Manage DNS records
   Learn what DNS records do and how to add or update them for services you use with your domain name.

Make sense of your domain name 

Whether you’re choosing your first domain, using one you bought years ago, or bringing your address to a new WordPress.com site, there’s a lesson to help you take the next step. 

You don’t need to become a domain expert.

Make Sense of Domains is a free, self-guided course you can complete in about 45 minutes, or you can jump directly to the lesson that answers the question you have today.