After MongoDB came SingleStore, so here’s some of what I was up to there.

Some of my best work: Made on SingleStore

Our Brand Team, to this day my favorite humans at SingleStore, gave me a really nice framework to build on, and I ran with it. Made on SingleStore showcased some of my work as a member of the Product Marketing team, and results I achieved for SingleStore, in Customer Marketing, Analyst Relations, Partner Marketing, and Community/Peer Reviews.

Where I blog for a living today: Cockroach Labs/CockroachDB Blog

I’m now at Cockroach Labs, the creator of CockroachDB, and my CockroachDB blog home is here. At that link you’ll find my first post: Why Agentic AI is Outrunning Your Database (and How to Catch Up FAST). The main thrust is that legacy databases, which aren’t even equipped to handle the amount of human data being produced at the dawn of 2026, don’t stand a chance against the growing global army of AI agents who make decisions every second, and never sleep in or take vacation. Click the image below to check it out, and tell me what you think!

Blogging for a cause: marketblog.me

For years now when I’m inspired to blog about some burning issue, here’s where it happens: It Was Just a Thought: Jeff Cotrupe’s MarketBLOG. Type marketblog.me into a search field and it’ll take you there.

Find me here or find me there. Hope you like what you read. Either way, let’s chat about it.

Next generation mobile bank Current is on a mission to make financial services accessible and affordable for all. Current CTO Trevor Marshall joined Jeff Cotrupe for a conversation about how the company is working with MongoDB and Google Cloud to translate that lofty goal into decisive action that has the potential to stand the financial services industry on its head. Learn more on the MongoDB Blog.

The world moves in real time, and the demands on individuals, groups, and organizations are constantly changing. This may seem obvious – but many enterprises are still trying to meet their data needs in ways that don’t match this new reality. To keep up with the pace of business, companies must become agile organizations fueled by applications that access, analyze, and distribute data in real time.

Those applications must run on a data fabric that offers the elasticity to scale up and down as needed, efficiently and cost-effectively empowering people with the insights they need to do their jobs better and thus help their companies compete. The foundation of this new data fabric? Event-driven architecture.

Jeff Cotrupe has just launched the event-driven architecture initiative at MongoDB, drawing on insights from colleagues Mat Keep, Eric Holzhauer, and Rob Walters, and his expertise in real-time analytics developed with solutions providers and as an analyst at Stratecast. Current content includes a white paper that helps readers:

• Explore how the state of the art has quickly evolved from “big data” to fast data — and the implications at an architectural level;
• Understand requirements, components, and capabilities of event-driven architecture;
• Learn how MongoDB is core to unleashing the power of real time across the organization; and
• Review specific use cases and customer proof points presenting companies that are evolving and thriving as a result of working with MongoDB to deploy this innovation- and agility-enhancing architecture.

Now available on demand: How Legacy Modernization Can Help You Capture Your Share of $100 Trillion.

This video presentation talks about how your organization should be positioned to contend for its share of that $100 trillion, and what’s holding you back. What legacy modernization is — and isn’t. How leaders such as Travelers Insurance and Cisco have achieved substantial quantified results by modernizing their legacy data estates, including:

• $2.0+ million in savings through improved developer productivity
• 100x improvement in uptime
• 5x improvement in site performance
• 98% reduction in response time
• 75% increase in developer prod coupled with an equivalent reduction in cost
• Taking new business applications and projects live in one month instead of nine

Presenters: Jeff Cotrupe, Jon Rangel, Shawn McCarthy
Producer: Melissa Smith

Jeff Cotrupe has launched the Business Agility initiative at MongoDB, and as shown above, it joins the company’s three existing initiatives: Legacy Modernization, Data as a Service, and Cloud Strategy. These initiatives combine people, processes, and technology to help companies implement digital transformation.

Achieving business agility is not optional for companies today. It is essential for organizations to survive amidst rapidly-changing markets, customer requirements, and competitive landscapes, where competitors are using data to disrupt entire industries. The good news is that MongoDB understands the challenges companies face and is helping them create competitive advantage, accelerate time to value, and reduce TCO and risk. Becoming an agile organization is enabling MongoDB customers to build new business functionality 3-5x faster, scale to millions of users wherever they are at any moment, and slash costs by 70% or more.

Cotrupe is a member of the Product Marketing team responsible for driving solutions marketing and GTM content positioning UVP of product/services portfolio to a senior audience; and is part of a globally distributed team reporting to Senior Director, Products and Solutions, based in London. “Everyone I have met at MongoDB is a strong individual contributor,” Cotrupe said, “but it is through exceptional teamwork that we truly unleash the power of our combined contributions. My boss, Mat Keep, teammate Eric Holzhauer, Seong Park, who leads product marketing and developer advocacy, and colleagues from the Professional Services team, Jon Rangel and Brad Jacobs, deserve a great deal of thanks and credit for expert content review and input to optimize the impact of this initiative.”

Cotrupe’s product marketing and sales enablement content creation in support of the business agility initiative thus far includes Web content; a customer ready presentation; a series of 13 sales training videos and accompanying quiz questions; pipeline generation emails crafted for specific department and title targets; a white paper on achieving business agility; and a datasheet on how MongoDB’s Professional Services organization works with clients to build an Innovation Accelerator and provides them with Innovation Solution Kits to accelerate application development and optimize their development teams and processes going forward. Cotrupe is continuing to develop a range of other content and programs in support of business agility.
​

“As an analyst I had forecast a total market opportunity of $67.89 billion in big data and analytics by 2019, growing to nearly $111 billion by 2022,” said Cotrupe. “I am excited to be at a truly global company capturing a sizable and growing share of that opportunity!”

The Retail Death Star (a euphemism for whoever you think it is) has such a glowing reputation for its acumen with data that other companies clamor to know how the Death Star does it. Personal experience suggests myth does not match reality…and two rising stars signal that e-commerce just got a LOT more competitive. Read the full piece here.

Churchill Frank cited Jeff Cotrupe’s GDPR Survival Plan for organizations today on its blog in a piece titled How to increase data privacy and keep your information safe. In the piece, Churchill Frank cited the Stratecast report containing that GDPR Survival Plan, Our Detailed Privacy Blueprint: What All Parties Should Be Doing Right Now to Protect the People and Organizations They Care About, and a few of its many recommendations, including:

• To conduct an audit to determine exactly what personal data (as defined in the GDPR) you are currently collecting, where you are storing it and how long you are retaining it–and destroying any personal data you cannot justify for essential business purposes.
• That, while the GDPR applies to personal data held on citizens of the EU, organizations would do well to consider implementing data privacy best practices with regards to personal data on citizens of every region.
• To train every employee on privacy, because a company’s posture on privacy is only as strong as its weakest link.

Jeff Cotrupe and Mike Jude, Ph.D., of Stratecast joined Andy Sheldon from Unifi Software, Murthy Mathiprakasam of Informatica, and Peter Evans of Solix on a webinar titled BE PREPARED! A Lively Discussion on DATA PREPARATION.

“Everyone wants analytic insights to make smarter, faster decisions–but before we reap the benefits of analytics, we must first sow good data,” said Cotrupe. Separating the wheat from the chaff requires effective data preparation: ETL and data mashups, data wrangling, data blending, however you say it or brand it, he added. “We assert that, partly as a result of the mountains of data bearing down on companies—and partly due to the methods companies are currently using—data science and IT are spending up to 80% of their time on data preparation before they ever get to analyze the data to obtain the analytic insights their organizations crave.”

This Stratecast event analyzes data issues companies are facing; how the explosion of new data sources is adding to the challenges; and barriers to adoption of data preparation; and presents a blueprint for data preparation.

IDG’s Infoworld has published Jeff Cotrupe’s blog post, The wonders of AI—or the shortcomings of search? “AI fires the imagination with visions of driverless cars and pilotless planes, and intelligence that is not merely artificial but increasingly alternative: machines imbued with so much human capacity that they can think for themselves—and, while we’re not really looking—for us,” said Cotrupe in the piece. “Much of the value AI is delivering today, however, is far removed from the dare-I-say-sexy AI activities described above.” AI cuts through the clutter, he said, to provide not endless pages of search results to wade through, but with specific recommendations tailored to you as the seeker of knowledge—or simply as the seeker of where to find the best Chicago-style pizza while away from home on a business trip.(!) “AI also means not having to search,” said Cotrupe, presenting you with choices (or content, or opportunities) you didn’t ask for—that you didn’t have to ask for. That predictive capability is a clear differentiator.

While both questioning and extolling the virtues of AI, however, Cotrupe has a warning for readers of the piece: “A quiet voice in a corner of my consciousness says…we should proceed with caution.”

Readers can find Cotrupe on a regular basis here at the Accelerating Growth Strategies through Big Data and Analytics blog on Infoworld.