Plugins are now available on all paid WordPress.com plans, starting with Personal. And that’s just the start.

Everything that’s now included

From now on, users on each paid WordPress.com plan can explore:

• Plugins: Access 50,000+ plugins from the WordPress Plugin Directory and extend your site with new features whenever you need them.

• Global Styles: Control your site’s fonts, colors, spacing, and visual design across every page at once. 

• Font uploads: Upload your own fonts, including Google Fonts, and make your site look exactly the way you want it to.

• Custom CSS: Write your own CSS and customize your site at the code level.

Together, these tools give you professional-grade design control and the full power of the WordPress ecosystem.

What this unlocks for WordPress.com users

Site owners can now build and fully customize their sites from day one. Whatever functionality you might need to achieve your goals, you’ll find it built in.

First, make your site look and feel more like your brand. Control fonts, spacing, and layout across the whole site, or go deeper with CSS if you need something specific.

Then, start attracting more visitors and leads with plugins that add forms, bookings, and pop-ups, improve SEO, deepen analytics, and integrate with other tools.

From here, keep adding new features as you grow.

Existing customers are already in

If you’re on a current paid WordPress.com plan, there’s nothing to activate or upgrade. These features are already available on your account. 

Head to the Plugins section of your dashboard and start exploring.

Already on Business or Commerce plans? You keep getting more value

You’ve always had access to the full stack — and that hasn’t changed. Business and Commerce plans include everything offered in Personal and Premium while still giving you more control, performance, and scale.

Here’s what sets your plan apart:

• Advanced SEO tools: Go beyond basic plugins with built-in SEO features and deeper insights.

• Free priority 24/7 support: Talk to a WordPress expert right away when something breaks, or you need advice.

• Staging and developer tools: Test changes before going live and manage your site directly with SFTP/SSH, WP-CLI, and GitHub.

• Eight times more storage and VideoPress: Host large media libraries and video without worrying about limits.

• Automated backups and uptime monitoring: Feel secure with built-in fallbacks that include daily backups, one-click restores, and continuous monitoring.

The Commerce plan also gives you more control over your store, with 0% transaction fees on standard payments and advanced e-commerce features fully baked in, so you don’t overpay for them.

The bottom line: The platform just got more inclusive. Your plan is still the most powerful one we offer.

Choose your path to growth with WordPress.com

You now have real design control, the full plugin ecosystem, and the flexibility to keep adding features as your site grows. 

Whether you’re just starting out or overhauling your site, everything you need is already there.

Social media strategy, CRM automation, brand positioning, WordPress sites — they do it all.

They’re now the first Automattic partners in Latin America and the first in Brazil.

Being an Automattic for Agencies partner allows us to deliver not just websites, but solid digital foundations for our clients. WordPress.com gives us the reliability and structure we need to build long-term digital ecosystems, not just isolated online presences.

Your website is your home. Social media is just a rental.

Julia spends a lot of time convincing clients to invest in their websites. Not because it’s a hard sell, but because the alternative is riskier than most people realize.

When you have a website, you have a strategy. It’s the start of your digital ecosystem.

She’s seen it play out firsthand. A client in Brazil was running her entire business through WhatsApp — no website, just a link in her Instagram bio. Then WhatsApp blocked her account. Everything she’d built there was gone overnight.

She lost everything that she had inside WhatsApp. After that, she finally understood why we told her to build a data center — to capture information about her followers. Because numbers are not clients.

Social media platforms are rented space. You build on someone else’s land, under someone else’s rules. A website is the one digital asset you actually own — and the foundation everything else should grow from.

You need to prepare your home before the visitors come.

WordPress.com is non-negotiable

Julia doesn’t leave hosting up to clients. Every contract Consultings Company signs requires WordPress.com.

Every client that we have — in our contracts, we say that we only build on WordPress.com, because we trust it.

That’s not a hard line for its own sake. It’s how she guarantees the work holds up. 

WordPress.com gives her clients the security, support, and stability that make a website worth building in the first place. And as an official Automattic partner, it’s a platform she’s willing to put her name behind with every client she takes on.

Building for people who need it most — with Telex

At a WordPress event in Rio de Janeiro, Consultings Company entered a competition and built an accessibility tool for people who are blind or hearing-impaired.

The most curious part: they did it using Telex, entirely through prompts.

They won.

If you are programming these parts, it’s so hard. And Telex did it just with a prompt.

It’s a good example of what the platform makes possible: not just faster development, but work that would have been out of reach before.

Better tools, same human instinct

Julia uses AI tools across her work — but she’s also watching what’s happening to content because of them.

Two years ago, the trend was using everything with AI. Now, when you do something handmade, it’s more valuable. It’s not an AI thinking — it’s your idea, your way to express.

For her clients, that means the strategy behind the content matters more than ever. Anyone can generate a post. Not everyone can build a presence that connects and sticks.

That’s the work Consultings Company does — and why the website, not the feed, is always where it starts. WordPress.com is the platform they trust to make it last.

Based on conversations with WordPress experts, a few clear shifts are already shaping how sites are built: from websites behaving more like apps to AI speeding up site creation.

To understand the WordPress design trends shaping 2026, we spoke with Allan Cole from the WordPress.com Special Projects design team, Pablo Moratinos, a WordPress.com brand ambassador, and other WordPress design experts.

1. WordPress development is moving from coding to prompting

Building a website feature used to mean opening a blank code file. Now it starts with a sentence.

AI tools generate working components, plugins, and themes — dramatically cutting setup time. Describe what you need, get a functional starting point fast, and iterate from there.

For example, Telex generates native WordPress blocks from prompts. Describe the block, refine it, download it as a plugin, and install it on your site.

As Cole puts it, “It’s great for merging design thinking with content.”

You can also go further with full plugin and theme builds. 

For instance, Claude Code paired with WordPress Studio lets you generate a plugin from a prompt in plain language — no deep technical knowledge required.

When the cost and complexity of building drops, more people can participate — and that’s where the most unexpected work comes from. The builders who combine these new tools with genuine taste and judgment are the ones who will stand out.

2. WordPress websites now behave like web apps

Most websites still work the old way: Click a link, wait for the whole page to reload. The WordPress Interactivity API changes that. 

It’s a native framework that lets blocks update and communicate dynamically. So only the relevant content refreshes, not the entire page, and browsing feels instant.

The result is, as Allan Cole states, “It allows WordPress to really feel like an app in a way that I don’t think was expected before.” 

For example, you can build interactive elements like tabs, accordions, or task lists that update instantly without reloading the page. This collection of demos shows what’s possible in practice.

This shift shows up in a few practical ways:

• Client-side navigation: You’ll just get content updates rather than the whole page.
• Shared state: Elements such as carts and filters update instantly across the site.
• Non-blocking interactions: Users can keep browsing while content loads.

For businesses, this means lower bounce rates, better checkout experiences, and app-like UX without the expense of custom development.

3. The block editor has grown up — and agencies are noticing

Before Gutenberg, agencies depended on third-party page builders to get flexible layouts without writing code. They worked, but they added complexity, dependencies, and maintenance overhead.

That’s changed. As Cole puts it:

What’s new now is that it’s mature and that you can be much more confident building with the block editor than you were in the past.

For WordPress design agencies, the practical gains are real:

• You’ll get reusable patterns for faster building.
• Locked layouts protect the structure while allowing clients to edit content.
• It includes native typography and layout controls without custom CSS workarounds.

What used to require custom code now lives in the editor. As Cole says, project timelines will keep getting a lot shorter.

4. Design systems are becoming standard in WordPress workflows

Traditionally, designers created layouts individually and developers manually recreated styles in code. This process often led to inconsistencies and became harder to maintain as sites grew.

Modern WordPress design solves this by letting teams define colors, typography, spacing, and layout rules once, then reuse them everywhere. 

In practice, this means setting up your design system in Figma, then exporting those decisions directly into a block theme’s theme.json file. When you open the editor, everything is already there.

As Cole puts it:

All the colors, the fonts, the sizing and spacing units — all those little subtle decisions you made in Figma are right there in the editor.

5. Getting started has never been easier — but the expertise and vision still matter

AI hasn’t replaced the need for good design. It’s removed the friction that used to stop people from trying. 

The gap between having an idea and having something real to react to has collapsed.

For example, WordPress.com’s AI website builder generates a full working site from a single prompt. And the AI Assistant, built into the editor, helps with content and keeps your site’s voice consistent. 

At the same time, WordPress.com’s Claude connector lets you ask questions about your site, dig into analytics, and get answers without leaving your workflow.

But what’s changed isn’t just how sites get built — it’s how clients show up. They now arrive with AI-generated references, stronger opinions, and ideas already half-formed. 

The conversation has shifted from “here’s a brief” to “here’s what I’ve built — now help me take it further.”

As Ajit Bohra, Founder and CEO of LUBUS, a full-service web agency based in India and a WordPress.com user, puts it:

AI is great at helping people get a kickstart and validate their idea — they try it, realize this is something I have in my mind, and now I need a human to take this forward. When the client comes to us, they already have something built. We now have a base idea of what we’re working with.

The best results still come from humans who know what they want — AI just makes it faster to get there.

6. Owned media is a top focus (again)

The explosion of AI-generated content online has made it harder to establish trust and credibility. As social platforms become less reliable for reach and discovery, businesses are rediscovering the importance of owning their websites, audiences, and data.

As Pablo Moratinos says,

You can’t build your house on rented land.

This shift shows up in a few ways:

• Email subscribers are more valuable than follower counts.
• Organic traffic to owned domains is a priority.
• First-party data replaces dependence on platform algorithms.

In other words, websites are more than a marketing channel: They are the central hub for brand authority and audience relationships. 

For designers and agencies, this defines what a successful website looks like. Sites need to be built with ownership in mind from the start: newsletter signups that convert, content that drives organic traffic, and experiences that bring people back. 

WordPress website design in 2026: Next steps

The biggest opportunity now isn’t chasing every new trend. It’s adopting the workflows and tools that make sites faster, easier to design, and built to last.

A few practical places to start:

• Build with block themes and design systems so your layouts are consistent, reusable, and easy to hand off.

• Use AI to move faster on content, layouts, and prototypes — but keep your design judgment in the driver’s seat.

• Design for ownership from the start: Sites that convert visitors into subscribers and bring them back.

• Lean into interactivity and smooth experiences, because how a site feels is now as important as how it looks.

The agencies and designers who will stand out aren’t the ones using every new tool. They’re the ones who know which tools make their work sharper, and which decisions only a human can make.

Welcome to the WordPress.com changelog!

We’re always working on making WordPress.com better for you — new tools, fixes, little things you might not notice but will definitely feel. We want to keep you in the loop. Every couple of weeks, we’ll share what’s changed and why it matters for your site or business.

In this edition, we’ll cover how you can now let AI agents create and manage content on your site, how to have more control over how newsletters are sent, and more.

Let’s dive in:

AI

Ask AI to handle the busywork and management on your site

You can now connect AI tools like ChatGPT, Claude, and Cursor to do more on your site — like drafting blog posts, updating image descriptions, organizing tags, or replying to comments.

Instead of clicking through your dashboard, just ask. Get Claude or ChatGPT to work for you by asking things like:

• “I just finished writing this post. Publish it as a draft, categorize it as ‘Travel,’ add relevant tags, and write me a meta description under 160 characters.”
• “Update my About page to show our winter hours and add a notice that we’re closed December 24-25.”
• “Find all images in my media library that are missing alt text and suggest some based on the filename or attachment context.”

And most importantly: you stay in control. New posts default to drafts, deletions are recoverable for 30 days, and every action is logged. You choose exactly what AI can and can’t touch.

These features are now available on all paid WordPress.com plans. Enable them at wordpress.com/me/mcp, and check out the full announcement post for more information and example prompts you can start with today.

Newsletters

Set your newsletter send default once, not with every post

You can now set a site-wide default for whether new posts are sent to your email subscribers. 

Head to Jetpack → Newsletter or Jetpack –> Settings –> Newsletter and toggle “Email new posts to subscribers by default” on or off. When it’s on, the editor defaults to sending new posts as email. Flip it on per post if you need to make exceptions.

Previously, there was no way to set this globally — you had to change the send setting manually every time you wrote a post.

As a reminder, Newsletter is a feature included on all WordPress.com sites, enabling you to send your new posts via email to subscribers without needing to use a separate tool.

Payments

WordPress.com now accepts UPI for customers in India

If you’re based in India, you can now pay for WordPress.com plans and products using UPI. No credit card needed — just pay directly from your bank account using any UPI app you already use, like Google Pay, PhonePe, or Paytm.

Editor

Editor bringing small-but-powerful updates

The editor was updated across all WordPress.com sites. Notable updates:

• You can now manage your site logo and icon from a dedicated screen in the Design panel.

• You can preview button states — like hover, focus, and active — under Appearance → Editor → Styles → Blocks → Buttons.

• You’ll now see a ⌘K (on Mac) or Ctrl+K (on Windows/Linux) button in the WordPress admin bar. Clicking it launches the Command Palette, which offers you a way to quickly navigate and manage your site.

Themes

Our theme showcase gets a new look

Check out the newly designed wordpress.com/themes page! It now features a cleaner layout and a more modern feel — making it easier to browse the thousands of free and premium themes we have available for you.

Fixes and improvements

We also shipped a handful of bug fixes and quality improvements across WordPress.com, including: 

• Fixing featured images in the Reader being heavily cropped when viewing a full post — images now display at their natural proportions instead of being squeezed and resized.
• Fixing videos in Reader posts that were showing as an unplayable bar — they now display with playback controls and at the correct dimensions.
• Pressing the right and left arrow keys on your keyboard now allows you to navigate between posts in the Reader, alongside the existing J and K keyboard shortcuts.
• Fixing the subscriber count chart, which was making small fluctuations in subscriber numbers look much more dramatic than they are. It’s now easier to spot and understand trends at a glance.
• Fixing several bugs where domain purchases weren’t showing up correctly in your cart — including an issue where multi-year registration prices showed the wrong total before checkout.

Then, in January 2024, she picked up her phone and started posting on TikTok.

I couldn’t contain my emotions, and out it came. I immediately found a community.

A year later, she had over 100,000 followers. Not bad for someone who describes her setup as “me and my phone.”

Barbara posts as Buzziebeeteacher — a nickname that’s followed her since her days as a bass player, a daycare teacher, and eventually a high school English teacher in Pennsylvania. 

Her content started as political commentary and evolved into satire. She’s funny, sharp, and completely herself on camera.

What she learned about growing on social media

A year in, 100,000 followers, and Barbara has figured out what works. A few things she’d tell anyone starting out:

• Watch before you commit. See what’s working for creators you admire, then start experimenting.

• Don’t obsess over quality early on. Be consistent first. The quality will follow.

•  Always tag your content with your name from day one. Barbara learned the hard way that untagged videos can be used by others — and monetized — without your knowledge.

• Pick a posting cadence you can actually maintain: starting at three videos a week makes it hard to drop to two without the algorithm penalizing you.

You’ve got to have tenacity like a bulldog hanging on to the mailman’s pant leg.

Why WordPress.com

Barbara had a WordPress.com account from years ago, set up after she retired from teaching. Life got in the way, and she forgot about it.

When TikTok took off, she came back.

She needed a place to send her followers. Somewhere she owned, where she could sell her books and build something more permanent than a social media profile.

TikTok could disappear tomorrow. Her website won’t. And having her own branded .com domain — buzziebeeteacher.com — was a big part of that.

TikTok has my whole portfolio at any moment. But my name — that’s my brand. What more can I say?

Barbara started building the site herself using the AI website builder, then discovered she could schedule a call with the WordPress.com team to get help.

I knew what I wanted, and you guys polished it off. It’s been great. If you’re thinking about buying WordPress, buy Premium — because you can schedule help at your convenience. It’s the greatest thing since soap.

What the website does today

buzziebeeteacher.com is Barbara’s hub — a place for her books, her music, her bio, and her social links. It’s where TikTok followers who want to go deeper can land.

The domain was a big deal for her. It gave her brand a proper home.

That’s like MickeyMouse.com. It’s right there. It’s not going anywhere.

She’s got more plans, too. A finished cookbook written in calligraphy she wants to digitize and publish, a kids’ book, music, and videos on the site.

Your story deserves a home, too

Barbara built an audience of 100,000+ people on a platform she doesn’t control. Her website is the one place that’s truly hers.

WordPress.com gave her the domain, the platform, and the team to help her pull it together. She brought the personality and the plan.

The rest? Still being written.

We’re talking per-platform post customization, a rebuilt preview modal, improved AI image generation, and more control over what goes live and when.

Here’s everything that’s new:

Let’s explore each update in detail.

Customize your content for each social media platform

You can now customize the message, image, and formatting separately for each social platform — all from the editor sidebar before you publish.

This way, your content fits the audience and format of each social media network, instead of being a one-size-fits-all compromise.

A detailed caption for LinkedIn, something shorter for X, a different image for Facebook — adjust your approach on the go.

Generate AI-powered images for your social posts

You can create more engaging images for your social posts directly in the editor using Jetpack AI. 

Type a description, pick a style, and generate something that fits your post and your brand. 

The template-based Social Image Generator is still available, too. Both options now sit alongside your media picker in a single panel.

Work with a cleaner, more intuitive sharing panel

The editor sidebar got a cleanup, too. The media picker, image templates, and AI generation now live in one unified section. 

It takes fewer clicks to configure your post, the layout is cleaner, and visual dot indicators on active connections show you which accounts are enabled at a glance.

Preview your posts before they go out

The link preview modal has been completely rebuilt. It now shows you an accurate rendering of how your post will appear on each social network before anything goes out, with improved accessibility throughout.

A few things worth highlighting:

• Threads and Tumblr previews now render accurately, including gallery posts and custom messages.
• The modal is shared with Jetpack SEO, so you can preview your post for both social networks and search engines in one place.

Review what’s going out before you hit publish

Jetpack Social now gives you an optional confirmation screen before you hit publish. 

It shows you exactly what’s heading to each platform so you can check the message, image, and formatting. 

You can turn it off anytime if you prefer a faster workflow.

Check your sharing history and scheduled posts in one view

Your sharing activity and scheduled posts now live together in a single view. See what went out, what’s coming up, and when, without jumping between screens.

Try the new Jetpack Social experience

All of these improvements are already available for you to explore.

If you’re on a WordPress.com paid plan, you already have access. If you haven’t tried Jetpack Social yet, there’s never been a better time to start.

His agency, Encircle Technologies, runs a 50–60-person team across development, QA, and UI/UX design, based in India, building everything from custom e-commerce stores to headless CMS architectures. It serves clients through a global network of agency partners.

When you work at that scale, across that many platforms and project types, you get very good at knowing what to trust.

For most client projects, the answer is WordPress.com.

You don’t need to do any extra optimization work. Deploy to WordPress.com, and the site is fast from day one. It’s kind of amazing.

Rahul Tulsiyani, CSO & Co-Founder at Encircle Technologies

That’s also why Encircle joined Automattic for Agencies — WordPress.com’s program built specifically for agencies managing multiple client sites.

“We joined Automattic for Agencies as a way to streamline how we manage WordPress.com for our clients. The program makes it easy to handle multiple sites from one place — without the overhead of juggling separate accounts. For an agency working at our scale, that kind of consolidation matters. It lets us focus on building, not administering.”

The moment that changed their hosting default

It started with a client site that grew faster than anyone expected.

The site was brand new. No one was anticipating a traffic spike. But within weeks of launch, it got serious traction — and the hosting couldn’t keep up.

They upgraded the server. Then again. Then a third time, all within a few months. Each upgrade meant another bill, another conversation, another round of hoping it would hold.

Eventually, they’d had enough. They moved to WordPress.com. The traffic problem stopped being a problem.

With WordPress.com, you don’t have to worry about it. It can handle any kind of traffic you throw at it. Without extra cost.

Rahul Tulsiyani, CSO & Co-Founder at Encircle Technologies

Fewer plugins, less overhead, better sites

For a WordPress development agency, the real measure of a hosting platform isn’t just uptime. It’s how much extra work it creates — for the agency and for the client managing the site after launch.

Rahul’s rule of thumb: the fewer plugins on a site, the better it performs. 

On a typical self-hosted setup, agencies end up stacking plugins just to cover the basics — caching, security, performance optimization, backups. Each one needs to be updated, tested, and monitored. And clients end up inheriting that complexity.

WordPress.com handles all of that at the platform level, so the sites Encircle deploys start leaner, run faster, and are easier for clients to manage long-term.

We don’t have to really optimize the website. It just works best.

Rahul Tulsiyani, CSO & Co-Founder at Encircle Technologies

That’s what a fully managed platform looks like in practice: performance, security, updates, backups, domains, SSL, and support all taken care of.

Domain transfers are also handled seamlessly — including a free 1-year extension — making client handoffs that much simpler.

AI is raising the bar, and WordPress.com helps clear it

At the same time, clients are now arriving better prepared than they used to. 

AI tools have changed how people come into projects — they’ve done more research and show up with detailed, specific requirements — staging environments, CI/CD pipelines, weekly backups. They know the terminology, and they know what to ask for.

Clients used to send a few paragraphs and call it a brief. Now they come back from every conversation with ChatGPT with a new list of requirements — staging setup, Git pipeline, security practices, CDN. They know exactly what to ask for.

Rahul Tulsiyani, CSO & Co-Founder at Encircle Technologies

This makes having a platform that handles the defaults even more valuable. When WordPress.com takes care of security, backups, and performance out of the box, your agency can focus on what clients are actually paying for.

In a market where client demands keep growing and shifting, that’s not a small thing.

WordPress.com lets us focus on what clients actually hired us for. The infrastructure just works — and that trust adds up over time.

Rahul Tulsiyani, CSO & Co-Founder at Encircle Technologies

Thousands of you connected your favorite AI tools, asked questions about your sites, and saved hours of dashboard diving.

But you told us you wanted more. Reading your site data was useful, but you wanted your agent to be able to actually do things for you!

That’s why we added write capabilities, turning your AI agent into your most versatile WordPress collaborator.

From reading to writing

With write capabilities, your AI agent can now:

• Draft and publish blog posts: Provide copy or describe what you want to publish, and your AI agent can create the post directly on your site.
• Build and update pages: Create landing pages, About pages, and more, complete with your site’s design specs and block patterns.
• Manage comments: Approve, reply to, or clean up comments without ever opening your dashboard.
• Organize your content: Create, rename, and restructure categories and tags across your site.
• Update media metadata: Fix alt text, captions, and titles for better accessibility and SEO.

And all of this happens through natural conversation. Just tell your AI agent what you want to do, and it handles the rest.

19 new abilities, the same interface

These new capabilities add 19 new writing abilities across six content types: posts, pages, comments, categories, tags, and media. Besides enabling the new tools in your WordPress.com MCP dashboard, there’s nothing new to install to get started.

Here’s a taste of what you can do with your AI agent:

• “I just finished writing this post. Publish it as a draft, categorize it as ‘Travel,’ add relevant tags, and write me a meta description under 160 characters.”
• “I want to start publishing recipes on my blog. Set up a ‘Recipes’ category with subcategories for Breakfast, Lunch, Dinner, and Desserts.”
• “Create an About page with sections for our team, mission, and contact info.”
• “I want to add a testimonials section to my About page. Find a pattern in my theme that works for that and set it up as a draft — I’ll supply the actual quotes.”
• “Approve all the pending comments on my latest post and reply to the one asking about pricing.”
• “Add a ‘Tutorials’ category under ‘Resources’ and tag my latest three posts with ‘Beginner.'”
• “Audit my website for Accessibility and create a report.”
• “Find all images in my media library that are missing alt text and suggest some based on the filename or attachment context.”

Your AI agent discovers the available operations, figures out what’s needed, and walks you through the process — confirming every step before making changes.

Design-aware updates

One of the most powerful aspects of the write capabilities is the integration with your site’s theme. Before creating content, your AI agent can search your theme’s design and understand  its colors, fonts, spacing, and block patterns. 

This results in outputs that inherits your site’s design system and adapts automatically when you change themes.

Safety you can trust

We know that giving an AI agent the ability to modify your site is a big step. That’s why we’ve built this with multiple layers of protection:

Every change requires your approval. Before creating, updating, or deleting anything, your AI agent describes exactly what it plans to do and asks for your explicit confirmation. Nothing happens without approval from you.

New posts default to drafts. When your AI agent creates a post or page, it starts as a draft, giving you a chance to review before anything goes live. If you update a published post, your agent warns you that changes will be visible immediately.

Deletion is reversible (where possible). Deleting posts, pages, comments, or media moves them to the trash, where they’re recoverable for 30 days. For categories and tags — which WordPress doesn’t support trashing — your agent explicitly warns that deletion is permanent and requires additional confirmation. 

All changes are visible through your Activity Log. See all of your AI agent’s activity in your site’s dashboard (or just ask your AI agent for a list of changes it has made).

WordPress permissions are enforced. The write capabilities respect the same user role permissions as the rest of WordPress.com. An Editor can create and edit posts, but can’t change site settings. A Contributor can draft posts but can’t publish. Your existing access controls are automatically carried over.

You choose what’s enabled. Every operation, from creating posts to updating media, has its own toggle in your MCP settings. Enable only what you need on the sites you need it, and leave everything else off.

Get started

Write capabilities are available today on all WordPress.com paid plans. Here’s how to start:

1. Enable MCP on your account at wordpress.com/me/mcp.
2. Toggle on the write capabilities you want to use.
3. Connect your AI client — Claude, Cursor, ChatGPT, or any MCP-enabled tool.
4. Start creating. 

For the full list of available operations and technical details, check out our MCP Tools Reference and prompt examples to spark your creativity.

When we launched MCP on WordPress.com, we said that understanding your site shouldn’t mean piecing together insights from half a dozen places. Now, managing your site shouldn’t mean it either.

Your AI agent is ready. What will you create?

One decision changed how the entire agency operates: moving 80% of client projects to WordPress.com.

You work on growing the business, not in the business. WordPress.com takes care of everything else.

Ajit Bohra, Founder & CEO at LUBUS

Here’s a look at the tools, workflows, and mindset behind that decision.

Why 80% of their clients run on one platform

Running everything on WordPress.com was a deliberate choice — and it shapes all operations of the agency by having one platform, one workflow, and one place to search when something goes wrong. 

Backups automate, rollbacks happen in one click, and the activity log tells them exactly what went wrong and when. 

The moment you go to WordPress.com, your backups are sorted. You don’t have to worry about it. Your clients are safe, your data is safe.

Ajit Bohra, Founder & CEO at LUBUS

When a problem arises, clients can go straight to WordPress.com support without an agency in the middle. A junior team member once resolved a client site issue via chat support in 30 minutes, with no escalation and no senior help needed.

He said: I didn’t have the technical knowledge, but I got it sorted for the client. That’s exactly the point.

Ajit Bohra, Founder & CEO at LUBUS

The workflow every LUBUS developer learns on day one

Having a single platform means having a single way of working, and that consistency is what ensures a team’s efficiency across every project. Every developer at LUBUS works locally via WordPress Studio, synced to WordPress.com, so nothing directly touches the live server. 

Preview links handle internal QA, and staging is for client sign-off. GitHub hosts and deploys the custom plug-ins. When something goes wrong, Jetpack backups and the activity log are the first stop — roll back, then figure out why.

We built internal documentation around it: building websites with WordPress.com. It’s what every new team member learns first.

Ajit Bohra, Founder & CEO at LUBUS

Peace of mind is the real deliverable

LUBUS sets a simple goal for every project: The client’s website should keep running even without the agency’s involvement. 

That means clients get hosting, SSL, automated backups, rollbacks, Jetpack features, and direct support, all bundled together.

But what Ajit keeps coming back to isn’t the feature list. It’s the fact that clients ultimately own their site, understand how it operates, and avoid panic if an error occurs.

Even without us, their WordPress is up and running. That’s our motto. WordPress.com helps us deliver that.

Ajit Bohra, Founder & CEO at LUBUS

Why AI is making the agency busier, not redundant

Their focus on genuine client value is also why Ajit isn’t worried about AI. 

Four recent clients came in having already tried website building with an AI tool. They’d used it to validate their idea and create a general prototype of their vision — and then realized they needed a human to execute the concept. 

For LUBUS, AI is creating a new type of client: one who arrives with a clearer brief and a stronger conviction that they need professional help.

A lot of agencies lead with tech. But tech comes after. The biggest skill is talking to real people and helping them understand what they actually need.

Ajit Bohra, Founder & CEO at LUBUS

How LUBUS uses AI internally

The team at LUBUS uses AI across copywriting, ideation, and code development.

They are experienced users of Telex, using it to build proofs-of-concept and prototype custom blocks to generate a working demo faster, which helps determine next steps.

For example, the team used Telex to build a Text-to-Speech Block, exploring different implementations before moving toward a unified solution for content and accessibility use cases.

They also generated a Modal Popup Block for lightweight overlays in block-based content, which is already being used in upcoming projects and is planned to evolve into a more refined open-source solution.

But the biggest shift AI has brought to LUBUS isn’t technical — it’s commercial. Their consulting business is growing faster than their web builds, as more clients need help understanding what technology can and can’t do for them.

Build the kind of agency that wins on experience

AI is changing what clients expect from agencies, but Ajit believes the fundamentals don’t change: Understand the client, solve the real problem, and make them feel valued. WordPress.com helps companies implement this foundation.

WordPress.com has been on steroids. It evolved into an ecosystem that helps agencies work faster.

Ajit Bohra, Founder & CEO at LUBUS

LUBUS has been part of that evolution since before Automattic for Agencies formally existed, and Ajit watched it grow into something much bigger than a hosting program.

Automattic for Agencies reflects that same evolution — it’s a strategic partnership that lets agencies deliver a VIP-grade experience at an accessible price point, so teams can focus on building great digital experiences.

Ajit Bohra, Founder & CEO at LUBUS

Give your clients the same peace of mind LUBUS gives theirs  — and provide your team the same freedom to focus on what actually grows the business.

End-stage liver disease. A terminal diagnosis. Two children to raise alone after becoming a widower seven years prior. Every day was an act of sheer will.

Then, on January 13, 2025, the call came. A liver transplant was available.

Scott didn’t just survive. He came out the other side with a mission — to use his story to drive organ and tissue donation awareness across Canada. 

He joined the Transplant Advocate Association and became a UHN Foundation Ambassador. Got featured in national media. Went to City Hall to push for April to be recognized as Organ Donor Month in Ontario. And joined a panel working to bring a life-saving organ preservation technology to Canada, one already standard practice in Spain and the UK.

There’s nothing online quite like what I’m building — it’s my perspective, my experience, my voice.

Why WordPress.com

With everything Scott was doing, he needed a home base. A place to document the journey, share his story, and build a platform that could grow into something bigger.

He did his research before choosing a platform. Read consumer reports, went through reviews, and landed on WordPress.com.

Once he was in, he opted for the Website Design Service — a team of experts who build the site for you. Scott had the story, the voice, and the content. The team turned it into a site that actually reflected all of it.

What I appreciate about WordPress is its ability to take everything that I said and mash it up into a saleable product. Who’s going to buy into it? Who’s going to come to it? That’s what I look at.

The site went live without the usual back-and-forth. No glitches, no delays. Scott was surprised by how smooth it was.

It was a leap of faith. But it was a good leap.

What the website does today

jamesscottwilson.ca is Scott’s platform and his archive. A place to document the journey from the inside out — the recovery, the advocacy, the single parenting, the faith, and the parts nobody talks about.

He’s also using it as a launchpad for a future book and podcast.

It’s a blog, a launching off point for writing ideas. Inspiration for a future book and podcast material.

The site will keep evolving. Scott is the first to say that. But that’s the point.

It’s a fluid, living document. Everything new — new life, new liver, new student. I am living proof that anything can change.

Your story deserves a home, too

Scott’s story is unlike anyone else’s. His website is where he gets to tell it on his own terms.

WordPress.com’s Website Design Service paired him with a team that took his content, his voice, and his vision and turned it into a site ready to go. 

He focuses on his mission. The platform handles the rest.