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<channel>
	<title>WordPressGuru.com</title>
	<link>http://wordpressguru.com</link>
	<description>Learn how to build a WordPress blog from the ground up with the WordPress Guru.</description>
	<pubDate>Thu, 17 Apr 2008 23:29:36 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.2</generator>
	<language>en</language>
		<!-- podcast_generator="podPress/7.0" -->
		<copyright>©Cathy Perkins 2003-2006</copyright>
		<managingEditor>editor@wordpressguru.com (Cathy Perkins)</managingEditor>
		<webMaster>editor@wordpressguru.com</webMaster>
		<category>Blog</category>
		<ttl>1440</ttl>
		<itunes:keywords>WordPress, Word Press, wordpress, word press, how to wordpress, blog, blogging</itunes:keywords>
		<itunes:subtitle>WordPress: Tweaking a New WordPress Theme Part II</itunes:subtitle>
		<itunes:summary>Learn how to build a WordPress blog from the ground up with the WordPress Guru.</itunes:summary>
		<itunes:author>Cathy Perkins</itunes:author>
		<itunes:category text="Business">
  <itunes:category text="Management &amp; Marketing" />
</itunes:category>
<itunes:category text="Technology">
  <itunes:category text="Podcasting" />
</itunes:category>
		<itunes:owner>
			<itunes:name>Cathy Perkins</itunes:name>
			<itunes:email>editor@wordpressguru.com</itunes:email>
		</itunes:owner>
		<itunes:block>No</itunes:block>
		<itunes:explicit>no</itunes:explicit>
		<itunes:image href="http://wordpressguru.com/wp-content/plugins/podpress/images/powered_by_podpress_large.jpg" />
		<image>
			<url>http://wordpressguru.com/wp-content/plugins/podpress/images/powered_by_podpress.jpg</url>
			<title>WordPressGuru.com</title>
			<link>http://wordpressguru.com</link>
			<width>144</width>
			<height>144</height>
		</image>
		<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/wordpressguru" type="application/rss+xml" /><item>
		<title>New Home and New Name</title>
		<link>http://wordpressguru.com/new-home-and-new-name/</link>
		<comments>http://wordpressguru.com/new-home-and-new-name/#comments</comments>
		<pubDate>Tue, 29 May 2007 22:03:35 +0000</pubDate>
		<dc:creator>wordpres</dc:creator>
		
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://wordpressguru.com/new-home-and-new-name/</guid>
		<description><![CDATA[The Wordpress Guru is morphing into The WordPress Wizard. Effective this evening, this page will redirect to http://www.thewordpresswizard.com.  All the posts from guru are already there and so much more!  I invite you to check out our new home and while you are there, sign up for WordPress Wizard newsletter!
]]></description>
		<wfw:commentRss>http://wordpressguru.com/new-home-and-new-name/feed/</wfw:commentRss>
			<itunes:subtitle>The Wordpress Guru is morphing into The WordPress Wizard. Effective this evening, this page will redirect to http://www.thewordpresswizard.com.  All the posts from guru are ...</itunes:subtitle>
		<itunes:summary>The Wordpress Guru is morphing into The WordPress Wizard. Effective this evening, this page will redirect to http://www.thewordpresswizard.com.  All the posts from guru are already there and so much more!  I invite you to check out our new home and while you are there, sign up for WordPress Wizard newsletter!</itunes:summary>
		<itunes:keywords>WordPress</itunes:keywords>
		<itunes:author>Cathy Perkins</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>If You Market Online You Need This</title>
		<link>http://wordpressguru.com/if-you-market-online-you-need-this/</link>
		<comments>http://wordpressguru.com/if-you-market-online-you-need-this/#comments</comments>
		<pubDate>Tue, 24 Apr 2007 20:26:34 +0000</pubDate>
		<dc:creator>wordpres</dc:creator>
		
		<category><![CDATA[blogging]]></category>

		<guid isPermaLink="false">http://wordpressguru.com/if-you-market-online-you-need-this/</guid>
		<description><![CDATA[If you&#8217;re not an online marketer, this message is not for you. So please just stop reading now.
But if you are an online marketer this message is exactly for you . . .
Because the sales copy you write to market your products and services is the backbone of everything you do as a marketer.
Mediocre or [...]]]></description>
		<wfw:commentRss>http://wordpressguru.com/if-you-market-online-you-need-this/feed/</wfw:commentRss>
			<itunes:subtitle>If you're not an online marketer, this message is not for you. So please just stop reading now.

But if you are an online marketer this ...</itunes:subtitle>
		<itunes:summary>If you're not an online marketer, this message is not for you. So please just stop reading now.

But if you are an online marketer this message is exactly for you . . .

Because the sales copy you write to market your products and services is the backbone of everything you do as a marketer.

Mediocre or bad copy equals little or no sales.  Good to great copy and your business comes alive.

You may have seen them on Oprah, The Today Show, O'Reilly, CNN, NBC, etc. Or, you may have read one of their four best selling books.

Now, you can be up close and very personal with these two extraordinary people.

I'm inviting you to join an exclusive teleseminar this Thursday, April 26th at 9pm Eastern (6 pm Pacific) that will be given by my friends and colleagues husband and wife soft sell copywriting teachers Judith Sherven and Jim Sniechowski.

They sent the following email to me and I'm passing it on to you.

I urge you to register for their teleseminar this Thursday night.
It will be worth every minute of you time.

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

You've been getting our email so you know that we teach copywriting and we've been telling you about the results we've seen. For example:

---------------------------------------------------------------------
Never knew how off-target I was in my sales copy until I took the "Soft Topic Copywriting Secrets Clinic" with Jim and Judith. I learned more about copywriting for my market in just the first couple of sessions than all those years studying with some of the Internet Gurus.
Thank you both." MaryJo Wagner, Ph.D., Marble, Colorado
----------------------------------------------------------------------

Our next Clinic begins May 9th and runs for 7 weeks at 2 hours per week and we deliver more specific copywriting information -- mindset and techniques - than you'll get anywhere else . . . especially if you market a soft sell product or service.

In the meantime, we're offering a 70 minute teleseminar this Thursday April 26th at 9 pm EST during which we'll answer these questions

= = What's the most costly mistake soft topic marketers routinely make?
= =  What can be done to assure trust will be established?
= =  Is there a system that will organize and control the flow of a soft topic sales letter?
= =  How do you show dollar value with a soft topic message?
= =  What's the single most important feature of soft topic copy that outweighs all others?

And more.

In fact, you can add your question to the mix. Just go to

----------------------------------------------------------
http://www.judithandjim.com

----------------------------------------------------------

and add your question. And then register for this Thursday's $4.97 tele-call all about what it takes to produce copy -- soft sell copy -- that sells.

We've become the leading voice for a different approach to writing copy for the internet . . . sales copy . . . web page copy . . . email copy . . . autoresponder messages . . . and lots more.

This is what world-class marketer Alex Mandossian said about our work!

----------------------------------------------------------------------
I keep a swipe file of Jim  Judith's copywriting. It's that good!

Alex Mandossian, Novato, CA
----------------------------------------------------------------------

When you register . . . and we urge you to register today while you're thinking about it . . .
you'll receive a Special Bonus. We call it:

Judith  Jim's NEW Marketing Rules for Soft Topic Authors and Info-Product Marketers

These new rules are themselves worth the $4.97.

----------------------------------------------------------
http://www.judithandjim.com
----------------------------------------------------------

We congratulate you on caring enough about your business and about your future business to have read this far . . .

And now go to the webs</itunes:summary>
		<itunes:keywords>blogging</itunes:keywords>
		<itunes:author>Cathy Perkins</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>What Else Can You Do With Your Blog Posts?</title>
		<link>http://wordpressguru.com/what-else-can-you-do-with-your-blog-posts/</link>
		<comments>http://wordpressguru.com/what-else-can-you-do-with-your-blog-posts/#comments</comments>
		<pubDate>Tue, 24 Apr 2007 02:30:06 +0000</pubDate>
		<dc:creator>wordpres</dc:creator>
		
		<category><![CDATA[blogging]]></category>

		<guid isPermaLink="false">http://wordpressguru.com/what-else-can-you-do-with-your-blog-posts/</guid>
		<description><![CDATA[Have you ever considered turning them into articles?  There is a goldmine in articles - multiple streams of income.  A simple blog post can become an article, a short report, an e-book, an e-mail course, a teleseminar and on and on.Want to find out everything you need to know about articles?  My [...]]]></description>
		<wfw:commentRss>http://wordpressguru.com/what-else-can-you-do-with-your-blog-posts/feed/</wfw:commentRss>
			<itunes:subtitle>Have you ever considered turning them into articles?  There is a goldmine in articles - multiple streams of income.  A simple blog post ...</itunes:subtitle>
		<itunes:summary>Have you ever considered turning them into articles?  There is a goldmine in articles - multiple streams of income.  A simple blog post can become an article, a short report, an e-book, an e-mail course, a teleseminar and on and on.Want to find out everything you need to know about articles?  My friend and mentor, Jeff Herring -The Article Guy - is presenting a 4 week telecourse called:

"The 4 Pillars of Wildly Successful Article Writing  Marketing"

Here are some of the things you will learn, in Jeff's own words:
Create  			new prospects that you can turn into customers and clients

 			Become  			very well known in your niche

 			Bring  			in new and untapped sources of income

 			Create  			a flood of prospects, publicity and profits into your web site(s)

Write  			more articles faster than you ever thought possible

 			Create  			multiple information products from just one article

 			And  			of course, so much more!
Go to www.thebloggingwizard.com right now.  Read all about this telecourse and register for it.  You'll be glad you did.

Oh - it starts Monday, April 30 so hurry before it sells out. </itunes:summary>
		<itunes:keywords>blogging</itunes:keywords>
		<itunes:author>Cathy Perkins</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Blog Posts:  What Are They?</title>
		<link>http://wordpressguru.com/blog-posts-what-are-they/</link>
		<comments>http://wordpressguru.com/blog-posts-what-are-they/#comments</comments>
		<pubDate>Wed, 18 Apr 2007 18:33:43 +0000</pubDate>
		<dc:creator>wordpres</dc:creator>
		
		<category><![CDATA[blogging]]></category>

		<guid isPermaLink="false">http://wordpressguru.com/blog-posts-what-are-they/</guid>
		<description><![CDATA[What are blog posts?  They are also called &#8216;articles&#8217; and do I have great news for you.
You are invited to join a very special Article  					Writing &#038; Marketing Secrets 90+ minute Tele-Event for those  					interested in writing and marketing articles.  Best of all - it&#8217;s free.
Date - Monday April 23, 2007
Time [...]]]></description>
		<wfw:commentRss>http://wordpressguru.com/blog-posts-what-are-they/feed/</wfw:commentRss>
			<itunes:subtitle>What are blog posts?  They are also called 'articles' and do I have great news for you.

You are invited to join a very special ...</itunes:subtitle>
		<itunes:summary>What are blog posts?  They are also called 'articles' and do I have great news for you.

You are invited to join a very special Article  					Writing  Marketing Secrets 90+ minute Tele-Event for those  					interested in writing and marketing articles.  Best of all - it's free.

Date - Monday April 23, 2007

Time - 5:30 pm Pacific/8:30 pm Eastern

I've attended many of his past teleseminars  					and Jeff provides such great value and information that I  					know you will walk away with tools and strategies you can  					immediately use.

Here's just some of what you'll get in this 90 minute plus  					teleseminar:

== The 3 mistakes even experienced article writers make and  					what to do  instead.

== The most powerful article writing template.

== How to write articles for more traffic, prospects,  					publicity  profits.

== The 3 most common near fatal article submission  					mistakes.

== 5 strategies to get your articles picked up and  					published over those of the competition

== The 3 most limiting article marketing mistakes.

== How to get creative when marketing your articles to beat  					the competition.

== The 3 most profit killing mistakes just about every  					article writer makes.

== How to monetize your articles.

== How you can turn just one article into multiple  					products!

== And Of Course Much More!!!

I invite you to visit http://www.WordPresGuru.com/ArticleWriting and register for this tele-event right now.</itunes:summary>
		<itunes:keywords>blogging</itunes:keywords>
		<itunes:author>Cathy Perkins</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Something New</title>
		<link>http://wordpressguru.com/something-new/</link>
		<comments>http://wordpressguru.com/something-new/#comments</comments>
		<pubDate>Sat, 14 Apr 2007 20:26:23 +0000</pubDate>
		<dc:creator>wordpres</dc:creator>
		
		<category><![CDATA[blogging]]></category>

		<guid isPermaLink="false">http://wordpressguru.com/something-new/</guid>
		<description><![CDATA[WordPress Guru is branching out into design, installation and consulting for your WordPress blog.  There are so many people who don&#8217;t want to do all the techy things required to install and customize their blogs that I&#8217;ve decided to do it.  Watch for the launch of this new part of WordPress Guru over [...]]]></description>
		<wfw:commentRss>http://wordpressguru.com/something-new/feed/</wfw:commentRss>
			<itunes:subtitle>WordPress Guru is branching out into design, installation and consulting for your WordPress blog.  There are so many people who don't want to do ...</itunes:subtitle>
		<itunes:summary>WordPress Guru is branching out into design, installation and consulting for your WordPress blog.  There are so many people who don't want to do all the techy things required to install and customize their blogs that I've decided to do it.  Watch for the launch of this new part of WordPress Guru over the next few days.</itunes:summary>
		<itunes:keywords>blogging</itunes:keywords>
		<itunes:author>Cathy Perkins</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>WordPress Poll</title>
		<link>http://wordpressguru.com/wordpress-poll/</link>
		<comments>http://wordpressguru.com/wordpress-poll/#comments</comments>
		<pubDate>Mon, 26 Mar 2007 15:31:05 +0000</pubDate>
		<dc:creator>wordpres</dc:creator>
		
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://wordpressguru.com/wordpress-poll/</guid>
		<description><![CDATA[Look just to your right and you will see a new poll.Â  Each poll will be up for 7 days, which means a new poll every Monday morning so if you want to see the results, check back on Sunday evening or very early Monday morning.
Please vote and I will have comments on the outcome [...]]]></description>
		<wfw:commentRss>http://wordpressguru.com/wordpress-poll/feed/</wfw:commentRss>
			<itunes:subtitle>Look just to your right and you will see a new poll.Â  Each poll will be up for 7 days, which means a new poll ...</itunes:subtitle>
		<itunes:summary>Look just to your right and you will see a new poll.Â  Each poll will be up for 7 days, which means a new poll every Monday morning so if you want to see the results, check back on Sunday evening or very early Monday morning.

Please vote and I will have comments on the outcome of each.Â  Let me know how you like polls by leaving a comment.</itunes:summary>
		<itunes:keywords>WordPress</itunes:keywords>
		<itunes:author>Cathy Perkins</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>WordPress Guru is Home</title>
		<link>http://wordpressguru.com/wordpress-guru-is-home/</link>
		<comments>http://wordpressguru.com/wordpress-guru-is-home/#comments</comments>
		<pubDate>Tue, 20 Mar 2007 17:20:45 +0000</pubDate>
		<dc:creator>wordpres</dc:creator>
		
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://wordpressguru.com/wordpress-guru-is-home/</guid>
		<description><![CDATA[It looks like we are settling into our new home here at our new hosting company.Â  The last week has been spent making sure things are where they are supposed to be and that everything works.
The next step is to get the newsletter signup available.Â  That will be within a few days so stand by.Â  [...]]]></description>
		<wfw:commentRss>http://wordpressguru.com/wordpress-guru-is-home/feed/</wfw:commentRss>
			<itunes:subtitle>It looks like we are settling into our new home here at our new hosting company.Â  The last week has been spent making sure things ...</itunes:subtitle>
		<itunes:summary>It looks like we are settling into our new home here at our new hosting company.Â  The last week has been spent making sure things are where they are supposed to be and that everything works.

The next step is to get the newsletter signup available.Â  That will be within a few days so stand by.Â  That's the last piece of the puzzle before we start adding lots of new things for you.Â  Thank you for your patience.Â  I've heard from many of you who have been and continue to be patient with this move.</itunes:summary>
		<itunes:keywords>WordPress</itunes:keywords>
		<itunes:author>Cathy Perkins</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>WordPress And…What In The World Are SEF URLs?</title>
		<link>http://wordpressguru.com/wordpress-andwhat-in-the-world-are-sef-urls/</link>
		<comments>http://wordpressguru.com/wordpress-andwhat-in-the-world-are-sef-urls/#comments</comments>
		<pubDate>Sat, 10 Mar 2007 05:11:10 +0000</pubDate>
		<dc:creator>wordpres</dc:creator>
		
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://wordpressguru.com/wordpress-andwhat-in-the-world-are-sef-urls/</guid>
		<description><![CDATA[A funny thing happened on the way to the new hosting company.  The site was transferred but the domain name was not pointed yet.  This is the intermediate stage when you must check to make sure everything works.  Only then can you point the domain name to the new host with any [...]]]></description>
		<wfw:commentRss>http://wordpressguru.com/wordpress-andwhat-in-the-world-are-sef-urls/feed/</wfw:commentRss>
			<itunes:subtitle>A funny thing happened on the way to the new hosting company.  The site was transferred but the domain name was not pointed yet. ...</itunes:subtitle>
		<itunes:summary>A funny thing happened on the way to the new hosting company.  The site was transferred but the domain name was not pointed yet.  This is the intermediate stage when you must check to make sure everything works.  Only then can you point the domain name to the new host with any confidence.

So - the entire site was there and it displayed except for one thing.  The posts didn't display.  Instead there was a cryptic message saying, 'Oops - you are looking for something that isn't here'.  WHAT?  The header, sidebar and footer were fine.  I knew the database was there because the categories in the sidebar were there and they are contained in the database.  Besides, I looked at the database and the post records were there.

It was time for a note to support.  The message I got back was that the support person saw everything 'fine'.  I fired back an e-mail telling him that it was NOT fine - the posts were not displaying.  In return he said that I had SEF URLs and I would have to turn them off in order to see the posts before the domain was pointed.  Huh?  What in the world are SEF URLs?

I puzzled over that for awhile until I suddenly knew what they are - Search Engine Friendly URLs.  But how could I 'turn them off' if I didn't know how I had turned them on in the first place?  Then it struck me - it's the Permalink Structure!  It's that very important option in WordPress that makes the post titles mean something.

As soon as that light turned on, I decided to take a chance and point the domain name to the new host.  You are now reading this at the new hosting company and all is well.

So - if anyone talks about SEF URLs in reference to WordPress, you'll know what that means.  If Permalink Structure is Greek to you, we'll talk about that shortly.  Look in Options in the dashboard and you will see Permalink Structure.  Yes - it's important.  It's what makes your post titles search engine friendly.</itunes:summary>
		<itunes:keywords>WordPress</itunes:keywords>
		<itunes:author>Cathy Perkins</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>It’s Moving Week</title>
		<link>http://wordpressguru.com/its-moving-week/</link>
		<comments>http://wordpressguru.com/its-moving-week/#comments</comments>
		<pubDate>Mon, 05 Mar 2007 23:09:24 +0000</pubDate>
		<dc:creator>wordpres</dc:creator>
		
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://wordpressguru.com/its-moving-week/</guid>
		<description><![CDATA[No - not as far as you are concerned, but WordPressGuru is moving to a new hosting company this week.Â  During this time you might find the site available one minute and not available the next.Â  I apologize in advance for that inconvenience but we are running up against limits at the old company and [...]]]></description>
		<wfw:commentRss>http://wordpressguru.com/its-moving-week/feed/</wfw:commentRss>
			<itunes:subtitle>No - not as far as you are concerned, but WordPressGuru is moving to a new hosting company this week.Â  During this time you might ...</itunes:subtitle>
		<itunes:summary>No - not as far as you are concerned, but WordPressGuru is moving to a new hosting company this week.Â  During this time you might find the site available one minute and not available the next.Â  I apologize in advance for that inconvenience but we are running up against limits at the old company and the need to grow is great.Â  I'll let you know as soon as the site is stable again and thank you for your patience.</itunes:summary>
		<itunes:keywords>WordPress</itunes:keywords>
		<itunes:author>Cathy Perkins</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Automatic Audio - What Do You Think?</title>
		<link>http://wordpressguru.com/automatic-audio-what-do-you-think/</link>
		<comments>http://wordpressguru.com/automatic-audio-what-do-you-think/#comments</comments>
		<pubDate>Thu, 22 Feb 2007 15:55:13 +0000</pubDate>
		<dc:creator>wordpres</dc:creator>
		
		<category><![CDATA[blogging]]></category>

		<guid isPermaLink="false">http://wordpressguru.com/automatic-audio-what-do-you-think/</guid>
		<description><![CDATA[Tessa over at Sales Conversation is doing a survey on instant play audio on sites.
She wrote:
I recently did a survey on whether people like audio playing automatically on web pages or not. 
Of the 81 people who responded: 
80.2% (65) said they did not like automatic audio 13.6% (11) said they did like automatic audio [...]]]></description>
		<wfw:commentRss>http://wordpressguru.com/automatic-audio-what-do-you-think/feed/</wfw:commentRss>
			<itunes:subtitle>Tessa over at Sales Conversation is doing a survey on instant play audio on sites.
She wrote:
I recently did a survey on whether people like audio ...</itunes:subtitle>
		<itunes:summary>Tessa over at Sales Conversation is doing a survey on instant play audio on sites.
She wrote:
I recently did a survey on whether people like audio playing automatically on web pages or not. 
Of the 81 people who responded: 
80.2% (65) said they did not like automatic audio 13.6% (11) said they did like automatic audio 6.2% (5) had no opinion. 
In fact quite a few people commented that if they come across a web page playing audio automatically, they immediately leave.
We will be learning how to put audio on sites but before we do that, check out Tessa's survey and see what people are saying.  In fact, vote while you are there.

</itunes:summary>
		<itunes:keywords>blogging</itunes:keywords>
		<itunes:author>Cathy Perkins</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
	</channel>
</rss>
