Words That Begin With You

Content Marketing Horror Story: How I Wasted Over Ten Years Searching for Overnight Success

Justin P Lambert — Wed, 13 Mar 2013 19:43:37 +0000

A recent series of posts by Heather Lloyd at SEOCopywriting.com caught my attention and inspired me to share my freelancing story. Especially the last installment, which she called, “Should You Dive or Wade Into a Freelance Copywriting Business?“ I know...

What the Creators of South Park Understand About Content (That Many “Experts” Don’t)

Justin P Lambert — Mon, 28 Jan 2013 19:47:07 +0000

I read a great article today that I just had to talk about. It’s a New York Times article about Matt Stone and Trey Parker, the creative forces behind (among many projects) the South Park franchise. They’ve basically forged an...

You Should Read “How to Earn More From Your Writing Just By Talking About It”

Justin P Lambert — Mon, 07 Jan 2013 13:16:48 +0000

I’m thrilled to be featured on one of my favorite blogs, The Renegade Writer, run by freelance writer and coach to fellow freelancers, Linda Formichelli. My article is called “How to Earn More From Your Writing Just By Talking About...

Not Another Prediction About Content Marketing in 2013…

Justin P Lambert — Mon, 31 Dec 2012 23:44:33 +0000

Welcome to the new year everyone! Don’t worry, I know you’ve already had it up to your eyebrows with supposed experts telling you how content marketing is going to continue to explode in 2013. If you haven’t already overdosed on...

For a Reasonable Price

Justin P Lambert — Mon, 22 Oct 2012 20:35:35 +0000

Telling your story to your target audience could well be the most important and most valuable thing you do for your business… ever. But it’s nice to know that it’s not going to cost you an arm and a leg to make...

Content Creation

Justin P Lambert — Mon, 22 Oct 2012 20:33:52 +0000

The real key to creating content that resonates with your target audience is to understand who they are, what they want, and how they think. Then, to tell them your story in such a way that it speaks to who they are,...

A Universe of Customers

Justin P Lambert — Mon, 22 Oct 2012 20:30:45 +0000

There’s an entire universe of customers out there waiting to hear about you, your product, your service… your story! Of course, you can’t speak to all of them. You don’t even want to. But you can speak to that tiny segment...

A New Door is Opening at Words That Begin With You…

Justin P Lambert — Sat, 13 Oct 2012 14:00:00 +0000

Words That Begin With You is changing and growing. If you’ve stuck with me for a while now, you’ve seen little bits and pieces change over time. Like when I moved from daily posts to three-posts-per-week. Or when I decided...

Words That Begin With Other Folks #6

Justin P Lambert — Fri, 12 Oct 2012 14:00:00 +0000

Welcome back for another installment, my friends! Here are my picks for the seven coolest content marketing links from the last seven days! In no particular order, let’s have at it! Vertical Measure’s “Keep Up With Online Marketing Trends the...

Review: Curation Nation by Steven Rosenbaum

Justin P Lambert — Wed, 03 Oct 2012 14:00:00 +0000

In Curation Nation: How to Win in a World Where Consumers are Creators, Steven Rosenbaum has done a stellar job of curating the curators! The book is very well done, and worth the read. If you’re already involved in...