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Got Trash? Reframing with Price and Packaging

David McClintock — Sun, 02 May 2010 10:51:00 +0000

As this Rocketboom story explains, nycgarbage.com sells cubes of NYC trash—artfully arranged—at $50 a box.

What’s interesting is that what started as a proof of the power of packaging turned into a proof of the power of pricing—increasing from $10 per cube to $50. Ultimately, the success of the product and the pricing seems to have improved its quality, too—it’s somewhat curated, and more than a careless scoop of litter.

So, think about your content, services, and products. What’s trash to you—and could it be repurposed into something meaningful to others? Could the process of packaging and pricing lead you to view it as more than trash—as a product worthy of your brand?

SXSW Envy

David McClintock — Sat, 13 Mar 2010 17:40:53 +0000

Music, film, interactive—trying to attend vicariously, through Tweets: http://twitter.com/search?q=sxsw.

iPad Roundtable

David McClintock — Sun, 21 Feb 2010 23:31:23 +0000

I do some editing and copywriting for a computer-book publisher, Pragmatic Bookshelf, but I was pleasantly surprised when its magazine editor, Michael Swaine, asked me to comment on the iPad for PragPub magazine, just a day after Steve Jobs’ announcement.

Click here to visit the PragPub Web page, where you can download Issue 8 in PDF, epub, or mobi.

“This is an Age-of-Aquarius moment for publishing,” I say. “Authors will have more freedom (and some expectations) to realize those multimedia dreams of the 90s.”

Catch this and a few other pithy remarks from me—along with some eye-opening comments from the luminaries assembled for the roundtable.