Effective and targeted articles are a simple, low-cost way of informing readers and driving high quality traffic to your website. It is also a long forgotten art of communicating ideas over the Internet due to the overwhelming amount of spam and misdirection found in the majority of written pieces nowadays; specially regarding Internet marketers and the online business industry.

As simple of a reason as it may seem, writing an effective article can become a turning point for most Internet marketers? businesses today, simply because of the ever growing lack of content and desire to inform shown by most writers and entrepreneurs out there. Actually, a concise and informative article will quickly stand out from the pack and give its author an edge over his/her industry colleagues on the Internet when done with the proper effort and consistency. Behind every single effective article we find four basic things: 1. Correct keywords and keyword phrases – it is very important for your internet marketing article to contain keywords that are related to your website, since 75 percent of the traffic on the Internet today, goes through search engines.

2. Proper keyword density – when done correctly, it will cause different search engines to acknowledge the article?s presence on the web. A piece of writing should have between 1-7 percent keyword density, so if you are writing a 400 word article, then you should be aiming for a maximum of 28 keywords in total. Be careful not to over-do this to avoid been penalized.

3. Good content – an effective article provides useful information, is well written and also entertains readers. It should also include facts and statistics whenever possible to gain its author credibility.

4. Correct bio / resource box – this is one of the most important things for all active Internet marketers when it comes to article writing. It is basically the small 4 line paragraph at the end of the article where you include two sentences about you and why you brought the reader to your piece of written information, together with an unhidden link to your website or business opportunity. Your next step is to get your creative juices going, and there are a number of ways for Internet marketers to achieve this: – Always carry a diary or journal with you – you never know when you will hear, see or smell something that will trigger your creativity.

- Create an organized workspace – this allows you to have a constant flow of ideas when writing. Use pictures you like or your favorite fragrance for a nice finishing touch.

- Be relaxed – take care of any pending issues that might need your immediate attention before writing. This will allow you to think clearly from the start.

Once those aspects are sorted out, marketers should create an outline for their article. This means writing 4 or 5 subheadings under which you will develop your effective article creating an intuitive beginning, middle and end writing structure. This will not only apply to articles, but to videos, blogging and virtually every other method they use to get their message and points across to their targeted market.

There are also a number of formatting specifications to writing effectively:

- Articles should contain short and inspiring paragraphs. – Internet marketers should always include number or bullet points to communicate ideas clearly. – Inspire curiosity in readers by using an attention-grabbing title and by breaking up the text with subheadings.

Applying these techniques will avoid big and tiring blocks of text and keep readers interested from start to finish. On the other hand, there are a couple of things you should avoid when writing on the Internet:

1. Blatantly promoting yourself and not informing – The only immediate benefit for readers is to get informed. Share true knowledge in your article and visits to your website will be a by-product.

2. Not taking full advantage of the promotional opportunities offered by an article – Internet marketers should use keywords and anchor text strategically throughout the article, reaching their audience with branded and quality information without exception.

Keeping these two points in mind, will avoid you setbacks in the process of writing and build a trustworthy image to readers on the Internet.

So there you have it my fellow Internet marketers, you now possess the blueprint and knowledge to creating and writing an effective article on the net. Always remember to plan the work and work the plan consistently; day in day out, week after week and YOU WILL be writing concise and informative articles in no time. Practice makes the master! Understand that, remain focused and get writing! To your success.

Pablo Guessi is an Internet Marketer who specializes in Online Advertising through lead generation and organic traffic techniques. For more information on marketing a unique business opportunity and free valuable gifts, please visit: www.prmarketingteam.com

A marketing rip-off that makes me sick! If you are interested in learning how to better promote your business, there are hundreds of “gurus” out there ready and eager to RIP YOU OFF! These “con artists” are savvy, slick, and highly skilled in the area of emptying your wallet! Fortunately, with a bit of education, you can avoid being their next victim.

For example, recently I received a phone call offering to help me make my site number 1 on Google. Intrigued I continued to listen. The caller told me that his company has “cracked the Google code” and can easily make me number 1 – leaving all my competitors in the dust.

Well, “cracking the Google” code was the first tip-off. If these guys were so good at being found on Google, why the hell are they still cold-calling me? I kept on talking, but now I started asking questions.

“That sounds interesting. What’s your website?”

Knowing a little bit about what a marketing savvy website might look like, I new that a peek at their site would help me get a better feel if this company is for real. But instead of getting a domain name, the caller told me to go to Google and type in specific keywords. He said his company would be in the top three spots.

I followed his instructions… Well, with some minor modifications…

Instead of heading straight to Google’s search page, I stopped by Overture’s Keyword Suggestion page to find out how popular that keyword is.

Do you know what I discovered? In the entire previous month only 17 people used that phrase to search the Internet! Now, being in the top three spots for these words suddenly didn’t seem like a very big deal.

The caller seemed a bit unhappy about my discovery. But still, he offered that I search a different phrase. Following the same routine I found 42 searches in the past month. Whoopi! What a deal, right? At this point the caller simply hung up on me!

But several of my friends were not so “lucky.” They are now two or three thousand dollars in the hole. And unfortunately for them – they will never see this money again, and their site will keep getting the same lousy traffic it was getting before! What saved me was a bit of know-how to properly evaluate the offer.

Because there are so many professionals and business owners who want to achieve “cheap and instant marketing miracles,” the most popular scams seem to offer driving traffic to your website, helping you achieve good positioning in popular search engines, showing you how to build a massive email list, and revealing secrets to quickly making a lot of money with your own information products.

These are all needed services, and good information on these subjects is invaluable to your success. Problem is how to evaluate if what you are getting is the real stuff or a bunch of bologna?

Here are a few clues to look for.

1. Use your common sense. If the offer is too good to be true – it probably is! It never hurts to ask a few of your trusted businesses advisors to take a look at it before you commit to pay any money for it.
2. Do your own homework. Don’t take what the company or person tells you for granted. Heck – we all put our best foot forward in our marketing materials. Research both online and offline.

Take a good look at the website. Does it follow the basic rules of good marketing design? Does it have good Alexa (http://www.alexa.com) ratings? Has it been online for a good length of time?

Can you find out any case studies, customer comments, or endorsements from reliable sources? And for testimonials – anything that shows me just the first and last name initials and name of the state the person is from – I completely ignore as not credible. Look for full first and last name, city and state in the testimonial. If you can find audio and video testimonials, that’s even better. Ask around to see if you can “dig out any dirt.” Ask business associates in the same industry if they have heard of the company or the person. Check out industry related discussion boards for any negative feedback from past customers.

You can also contact consumer protection organizations like Better Business Bureau, but I found that they are often more interested in protecting businesses who pay them an annual fee than really looking after consumers’ best interest.

3. Ask a lot of questions. Don’t let them intimidate you with pre-canned answers. You are about to part with your money – make sure you know exactly what you are getting.

If the company is offering you search engine positioning, check their own results for popular and competitive keywords. (You can easily find this out with free tools like the Overture keyword popularity at http://inventory.overture.com/d/searchinventory/suggestion or this simple free software at http://www.goodkeywords.com )

If they want to help you with your pay-per-click, ask to see their own pay-per-click ads. Find out how many different ads they are testing at a time, and – again – are they using keywords that someone is actually searching for.

If they offer to drive traffic to your site, ask how it will be done. They should give you at least a very good idea even though they may not want to reveal all the details. Ask how targeted the traffic will be. Find out how the results are measured: in “unique visitors” (good) or in “hits” (bad). And these are just the basics. If they offer to make you a lot of money with teaching you how to start your information selling business – find out if they themselves sell any products outside of the “how to sell your products” ebook or course… You get my drift here, right?

If you are hiring a consultant or a coach to help you out – do they have business experience and successful track record with projects like yours or did they just read an ebook about it last week? (Now, some people are just great teachers – and that doesn’t make them wrong – just know that the information will not be as hands on and real-world-tested as you might want it to be.)

4. Can you easily find the contact information? That’s a big red flag for me. When I find great deals online but I can’t seem to find the company’s mailing address or a phone number and all I get is an email – I typically walk away. I want to know that if anything goes wrong I can find the person and pick-up the phone and try to resolve it. But it’s hard to do if they hide behind just an email.
5. Trust your instincts. OK, I know this one is highly unscientific. But if things just don’t feel right – it doesn’t matter how good the offer is – give yourself some time to cool off and take a second look at it when you can actually think logically about it.

Fact is, because there is a huge need for marketing information and marketing help, this market attracts a lot of people who couldn’t spell “marketing” yesterday but today are eager to share their advise with you – for a lot of money.

If there is one simple answer to help you stay safe and avoid being ripped off, I believe it can be summed up in two words: COMMON SENSE and EDUCATION.

If it looks and feels unreal – it likely is. And the more educated you are about good marketing and how it works, the less likely you’ll be to waste your money on shady offers.

The author, Adam Urbanski, teaches service professionals and business owners how to develop better marketing strategies to increase sales and profits. His website offers more how-to articles and free tips to create a winning marketing action plan at http://www.themarketingmentors.com. Once a year, in December, Adam hosts Attract Clients Like Crazy Boot Camp designed specifically to teach entrepreneurs effective marketing strategies. www.attractlientslikecrazy.com

Many newbies who started their first business online has a tight budget and they would want to get the maximum profits with the least amount of money invested into the business. The internet has grown so big that there are many information and services that are available for free online. Many people will be tempted to start their business with minimal investment. So should you start your online business with free hosting services?

The 1st mindset that you must have is that you are building a long term business. A long term business will requires you to invest your time and money into growing the business. If you are following the proven system and you have the confidence that it will work if you do the work that are required, you should invest in the tools that will make sure that the business work.

You do not want to leave your business to chances as there are many free hosting services that just disappear after a certain period of time. Your business will be gone overnight and all the efforts that you have put into driving traffic back to your website will be gone.

Most free hosting services will not give you complete control over your website. You must understand that there is no free lunch in this world. The majority of the free hosting services will put advertisement on your website in exchange for giving your free account. This will greatly affect your opt in conversion if your main goal is to build your own list of subscribers.

Your credibility will be deeply affected if your customers know that you are using free hosting services. Your customers will have no confident in doing business with you when they know that you are not even willing to your money into your own business.

After all the discussion, the final answer to the question is NO. You should not be using free hosting services as your main goal is to build a long term business. Take full control of your business and you will see the improvements in your business.

Zack Lim is an internet affiliate marketer who owns http://www.MyAffiliateMarketingOnline.com/FreeEcourse. He has helped hundreds of people to start their own affiliate marketing business.

He’s recently developed a free e-course showing you a step by step process for starting your own affiliate marketing business easier. To learn how to start your own affiliate marketing business without wasting your time and money, visit http://www.MyAffiliateMarketingOnline.com/FreeEcourse

The Positives

If you are not very resourceful and are always running short of time, this idea can prove to be a boon for you. Buying MLM network marketing leads can save you from wasting your time and money on results that appear very insignificant in the end.

Building proper leads can consume a lot of your time and you only learn to do it successfully with good practice. This leaves you with lesser time to take care of the other stuff for your business. Experienced professionals can get the leads for you much more successfully, helping to increase your profits.

Businesses depend almost entirely on marketing today. By getting professionals to get the MLM network marketing leads on your behalf, you can look at spending more time in contacting and converting the prospects referred to you. This is an ideal situation and can prove to be extremely beneficial for your business.

The Drawbacks

Buying MLM network marketing leads will not assist you to build profits if your business has no prospects. Such a condition generally results from poor business management. In order to reap the benefits of MLM network marketing leads, you must first get your business out of stagnation and then look to spend money on purchasing leads.

The other major drawback of this system is the reliability of the leads seller. It is very easy to be a victim of fraud and scams with so many fakes around. Very careful consideration needs to be made as to which company’s services you are looking to buy. Moreover, you need to be shifting from one seller to another often as even if a seller offers an excellent service initially, it may deteriorate with time.

Sometimes the leads that needed to be transferred to you may even get sent to another business when sellers have many clients on their books. You need to check such a situation with care as well.

Hence, when you consider all these points, it solely depends on you whether buying MLM network marketing leads would be a good option for you or not, depending on the condition of your business and the resources available to you. Once you are aware of the risks and you plan your actions accordingly, spending money on purchasing MLM network marketing leads can be a great help for your business in the long run.

This article may be freely reprinted or distributed in it’s entirely in any e-zine, newsletter, blog, or website as long as the resource box remains intact.

Ivan Chong is an Avid Internet Network Marketing Expert. If you want to succeed in network marketing like him, to generate high quality leads of people who want to work with ‘YOU’. Download your FREE brand new Heavy Hitters Book to triple your result within the next 30 days. Grab it now before he starts charging at $97, click below for instant access: http://www.FireSalePLR.com/freebook.

Mistake #1: Spend too much time and money on ineffective advertising methods

Ineffective advertising methods are the ones that do not bring you any money. Some of them are safe list, traffic exchange programs, guaranteed hits programs, FFA (Free for all) programs.

All these ways of advertising will bring you traffic but targeted traffic. With this kind of traffic, you hardly get any sale.

In other words, your responsibility is to find out the ways which bring you targeted traffic. Before spending your valuable time and money on any kind of advertising methods, consider carefully if those methods bring you targeted traffic or not.

I have listed some good ways of Internet advertising in hope that they can help you a little bit in advertising your online home based business. They are article marketing, ezine marketing (ezine advertising and ezine article), SEO (search engine optimization), Google Adwords.

Mistake #2: Don’t have a website

Many people say that you could make money easily without owning a website. They suggest that you should set up the Google Adwords campaigns and put your affiliate link into ‘destination link’ box. Then, if anyone clicks on your ads, visit the merchant site and buy items when they are at merchant site, you get paid.

Another ‘advice’ is to join affiliate program you like, and then put the affiliate link at the signature file when you post something on Forums, or message board.

Frankly, these ways might generate several sales for you. But, they are surely a waste of time and money in terms of long-term internet income. Besides, having a website will give you a better chance to make internet income.

For example, you can add more affiliate programs on your site or you can also put Google adsense code on your site to make money from Google.

An online home based business is an invaluable asset to anyone looking to a better life that they have dreamed of. The income it offers will help just about any ordinary people live the lifestyle they want. Most importantly, it provides the sense of security that you cannot own if you are doing a 9-5 job.

You want to make money in addition to your current job but do not know how? Dang Vu invites you to visit http://www.sungtuc.com/ to choose the best online home based business opportunities that can help you start an online home based business and make thousands of dollars monthly using your home computer.

In an increasingly noisy world, we are all becoming more immune and even resistant to messages and information from others.

Go back a generation or two and you’ll find most business/personal transactions were done on a handshake with someone you knew or got to know through someone you knew. Your route to success today is still tied to your roots . . . the relationships you have built in your life, on trust.

A Network is a group or system of related or connected parts. The action form of Network is Networking — the exchange of information or services among individuals, groups, or institutions.

Both the Network and Networking are important.

Most people are familiar with the principle of Six Degrees of Separation, where it has been proven that almost all human beings are no more than six people or contacts apart. But without an intentional strategy to build your network or to be involved in networking, Six Degrees of Separation is only a mathematical principle with little or no intrinsic value.

Think about it. Who do you prefer to do business with and provide referrals for? The usual answer is people you already know. The key is to get to personally know and connect with even more individuals. The more people you are directly connected with, the more people you will have inside your network — and also waiting just six contacts away from you.

The art of building a valuable network is strategic in nature — it does not happen by accident.

Successful networking is built on trust. Essentially, it is more about giving than getting. Inexperienced networkers have the attitude of what can I get from this group or person when, in fact, the opposite mental set must be present to build a long-term network. Yes, we must be strategic with the individuals and groups with whom we connect, but we must have in our heart: what can we give or contribute, not what can we take.

Networking is also about quality, not quantity. It took me several years to learn not to be anxious or frantic when attending networking events or opportunities. I used to try to meet as many people as possible. With that approach, I met everyone but really knew no one.

Building relationships takes time and effort. This holds true in the networking world. I have found that if I go to an event or attend some type of networking opportunity and connect (not meet) with just one or two individuals, my time has been well invested. The challenge is that today’s society wants us to think that the fast and the furious win the race. When building a network, being focused and intentional is far more productive.

Networking is a principle that usually defies logic or predictability. Many of us will try to determine in advance who and what will come out of a specific network or contacts. My experience is the exact opposite. Your successful contact, connections, and contracts will usually come from where you least expect them. The best examples of this are the true stories each of us has lived.

Here is an example. In 1989 I joined the National Speakers Association (NSA) and attended my first national convention in Dallas, Texas. Admittedly it was an intimidating event; I met Zig Ziglar, Cavett Robert, and other luminaries from the speaking industry. On the first day, I met fellow Canadian speaker Brian Lee and we became friends. The next year at the NSA National Conference in Atlanta, Brian introduced me to his friend Patti, a trainer who lived in Atlanta. Patti and I also became friends.

Here is where the story reveals the power of a network. Two years later (1992), Patti called me, — all excited. “Ken, I have just met this person here in Atlanta who is looking for trainers for a large project in Canada. I gave Jim your name. Here is his information . . .”

I called Jim the next day and soon thereafter, we met. Jim and his committee selected me to work with them. That single contact referred by Patti resulted in a contract with a Fortune 100 company that, over 10 years, was worth over $10 million dollars to our firm. Never could I have anticipated or predicted that sequence of events. I also wonder where I would be without that single contact made with Brian Lee over 15 years ago.

No matter what your need, focus, or interest, there is almost always an association, network, or group of like-minded individuals. Find out who and where these groups meet. Use the Internet to search for these groups; they range from obvious business organizations to associations for Parents with ADHD Children to thousands of other groups.

I encourage you that whenever possible, be part of a live event. The impact and quality of a person-to-person interaction cannot be replaced by phone calls or email.

Be intentional, be strategic, be giving, and watch what happens. You will be amazed at the power of networking. Remember the old cliché — success is not about what you know, but who you know!

Action Steps to Help You Increase the Value of Your Network

1. First you must acknowledge that your network and networking are highly influencing your success level.
2. Building a true network of value does not happen by accident.
3. Become intentional and strategic about your network and networking activities. Determine how you want your network to look and who should be in it. Define its reason or benefit.
4. Find out where the individuals you want to target are already meeting or if they are already part of a network.
5. Be clear about your objectives and purpose.
6. Always, always, always focus on what you can give — not take — from the network. Think of what you can offer or contribute; let people know about it.
7. Become likeable, confident, interesting, and attractive.
8. Think quality, not quantity.
9. Stay connected on a regular basis in some form or another — by letter, email, phone, or in person.
10. Be willing to let go. Sometimes you might think an individual or organization fits your purpose, passion, and direction but if that is really not the case, acknowledge that you might create more mutually beneficial relationships elsewhere. Because none of us has unlimited time, we must prioritize our networking and networks.
11. Have fun, enjoy, and let the process unfold. Don’t try to control it — just be in it.

Until next time, keep “Living On Purpose.”

Ken Keis is an internationally known author, speaker, consultant, & President of CRG. Many professionals herald CRG as the # 1 global resource center for Personal/Professional Development. For information on CRG Resources, please visit crgleader.com

For information on Ken’s Training and Speaking Programs, please visit kenkeis.com

The first step is to find yourself an affiliate product that you believe in. In order to do that, you’re going to have to get a review copy from the owner. For more details www.clickmagnet-secrets.com Don’t worry, in many cases you won’t have to purchase one yourself. Just email the owner and tell him that you want to sell his product and ask if you can get a copy to review. If you come across as sincere in your request, more often than not, you’ll get a review copy.

The next step is to set up a blog with either Blogger or Wordpress. This won’t cost you anything either. Once you’ve done this, write a review of the product that you’re going to promote. Naturally, you will have had to try it first. If it’s a book, read it. If it’s software, try it out. Make sure you understand the product well enough to talk about it intelligently. At the end of your review, put a link to the product so that readers can check it out. Naturally, you will use your affiliate link to do this.

The final step is to start writing articles related to the niche that this product is in.
Make sure there is a strong tie in between the article and the product itself so that readers can see, after reading your article, that the product you’re promoting is most likely a good solution for them. For more details www.firesale-automator.com Take this article and submit it to article directories online. Ezine Articles I have found to be the best of them all. Make sure that in your resource box you have a strong call to action for the reader to visit your blog. If the article is informative enough, you should get a lot of visitors.

None of the above will cost you a cent and it’s very effective. Using this approach I made $475 in just 6 days.
http://www.affiliate-manager-pro.com
http://www.articles-page-machine.com
Give it a shot. You might be pleasantly surprised at the results.

1. Forgetting your audience. When you are copywriting, you are writing it for someone. That person may be your client, but ultimately the audience is the person you want to act based on what they have read. It does no good to write to make a particular client happy if the audience will not respond to what you have written. Hopefully you have found yourself a client who knows the audience he is trying to reach.

2. Not knowing your product. When you are trying to write about something that you do not know, it shows. Nothing is worse than reading about a product when it is clear that the author did not know what they were talking about! Not every writing job can be in your most knowledgeable subject field, but you must take the time to know something about the product you are writing about.

3. Too much detail, or not enough. It is sometimes hard to know just how much detail to write about. You have to give the audience enough information to grab their attention, but not so much information that they feel overwhelmed.

4. You write too much. People today do not have a lot of time to read, so if you can not capture their attention with your message quickly, you will lose out on your chance. You need to make sure your first words are attention grabbing and then the reader will stay to see what you have to say to them.

5. You do not make it easy for people to do what you want them to do. If you want someone to buy something from you, you have to make it easy for them to find the price of your product, and buy it. If you want someone to subscribe to your newsletter, you have to offer them an easy way to subscribe, hopefully more than one way. If you really want someone to do something, make it easy for them to do it.

Sunita Biddu is an expert author and CEO of copywriting company Content Axis, Inc. that offers premium quality copywriting services and article submission services. While providing top rate SEO services, she also writes on excellent SEO strategies. To know more about the services, please visit Content Axis Inc.