How Not to Propose on the First Date: Your Guide to Effective Customer Relationship Management If you went on a first date with someone, and they suddenly proposed to you, what would you do? We imagine you would turn around and get away as fast as you could.  It’s likely
Why You Should Prioritise Data Cleanliness- Your CRM data should offer clear, accurate insights. A CRM analyst weighs in on the questions companies should ask before choosing a CRM solution.
Lead Scoring, Grading, and Nurturing 101: The Why, What, and How   It doesn’t matter what niche or sector you operate in – as a business, your ability to generate and nurture leads from a variety of sources will have a significant impact on your long-term success.Â
Fuel Growth with a B2B Content Marketing Strategy Powered by Audience Research A CRM analyst weighs in on the questions companies should ask before choosing a CRM solution.
How to Select a CRM Solution A CRM analyst weighs in on the questions companies should ask before choosing a CRM solution.
Customer Service KPIs to Boost Your Business Success A guide to understanding your customers through data.
A Day in the Life of a Business Development Representative Business Development Reps are the backbone of every company. They’re responsible for creating new revenue and growth opportunities that will help the business achieve its goals and allow it to thrive in the market. No
The 2021 Email Marketing Strategy You Didn’t Know You Needed Email marketing is one of the most profitable digital marketing channels. It is a proven way for businesses to reach and engage their customers and it even delivers an ROI of $42 for every $1
Why CRM (still) fails CRM is a core component of the operational toolkit – even SME adoption levels have now reached 79%, according to a recent survey from Workbooks. And yet, CRM success rates are still too low. For every
A Day in the Life of a Customer Service Rep Customer service is often seen as the beating heart of any business. They’re on the frontlines of a company, acting as the face, eyes, and hands that interact directly with the people that keep the
Leveraging a Mapping Tool for Success According to recent reports, CRM software industry revenue is expected to more than double by 2025 and it’s easy to understand why. At the heart of every growing business lies CRM. However, it’s not just
The Ten Commandments for Divine Data Quality With data becoming more and more complicated, the task of managing your data can seem like a minefield. Managing data is not an easy job and with many traps designed to trip you up, the
