Varudu Songs lyrics

Om namaha song lyrics [ from worthview.com]

om namaha…om namaha…
om namaha…om namaha…

(om namaha to Veturi ! )

saare jahaa… prema raaa
om namaha…om om .. namaha…om om…
saare jahaa… prema raaa

preminche swatantram neede pellade sumantram neede
neekunna swaroopam preeme naakunna swabhaavam preeme

om namaha…om om .. namaha…om om…

(the best of mani’s rhythms ; this time with flute ! – enjoy to the core ! )

janmistuu preminchey premistuuu jeevinchey
premante oo pandem oodinche gelupandam

om namaha…om om .. namaha…om om…
saare jahaa… prema raaa

preminche swatantram neede pellade sumantram neede
neekunna swaroopam preeme naakunna swabhaavam preeme

preeme le veedantam preeme maa siddhantam
aadyantam premunte advaitam preemante

om namaha…om om .. namaha…om om…
saare jahaa… prema raaa

preminche swatantram neede pellade sumantram neede
neekunna swaroopam preeme naakunna swabhaavam preeme

Kalalu kaavu song lyrics

[ from worthview.com]

kalalu kaavu le kalayikalika karigi povu ee kadalikalika
kanipistunte ee lokanne eduristanu kanapadakunte ee kaalaniki edurostanu
naatho nu lekunna neelone nee unna nee kosam kanne neenai kaavali kastunna
neethodai vastunna nee needai potunna aa ningi neela ekam ayye chota kaana nee jantaa

naa … naa … naa .. naa … naa … naa ..
oo sakhi naa aasaki varamaina kaave naaku nee saavasamee kaavali
oo cheli naa premaki usurainaa kaave ontariiii pranameem kaavalii

ennaallaina premistune untanu neenu neenugaane emainaa
praanaalaina raasistu aasistane ninne jeevithana naa daana

meghamai aa merupune ventade veela gundelo neerendale chelaregaala
andutuu cheejaarina cheemanti maala andanii dooralake nuvu poneela

teginchanu neekosam ee pandem vesa lokam tho ne swayaana
terustanu ee lokam vaakille nee tho eekam autaa emainaa

kalalu kaavu le kalayikalika karigi povu ee kadalikalika
kanipistunte ee lokanne eduristanu kanapadakunte ee kaalaniki edurostanu
naatho nu lekunna neelone nee unna nee kosam kanne neenai kaavali kastunna
neethodai vastunna nee needai potunna aa ningi neela ekam ayye chota kaana nee jantaa

Thalambralu Song lyrics

[ from worthview.com]

Thalambralatho dosillu tanuvandala doopillu
kandina andapu kaavillu kanne bugga lo kaavallu

doosillettina cheetula chaatuna dochaka tappani doora sogasulu
doopidi chupula raapidi tagili doobuchaadina leeta siggulu

kanuva vache cheeyi kaluva poo mokka kalupu kunna veellu chandra kiranaalu
kalavarinche kannu kamala poo reeku kannu kalipee chupu surya kiranaalu

puttinti poobanti punyaala raasi attinti kelleti aa ghadi loona
appagintala veela oppongi vache kanna vaari prema kanneti ganga
kattukunna prema kadaleeni kadali aakadali lo ganga kaliseti veela
mamatalanni kalisi mouna raagalu sri natha kavi raaju kaavyamrutaalu

siri neeve raavamma chiguraaku remma hari laanti abbaye dorikadu leemma
puttinti vaarinti punyaala komma attinta kudi kaalu petti raavamma

Bahusaa Song lyrics

bahusaa oo chanchalaa egiree raayanchalaa
tagilee lee manchulaaa chupulooo chupugaa
paina kavachu le okatai povachu le ila pai aakasame ikapai vaalochu le
ee doramaina cheruvai

bahusaa oo chanchalaa egiree raayanchalaa
tagilee lee manchulaaa chupulooo chupugaa

kanupaapallo nidurinchi kaladatindi toli prema
toli chupullo chigurinchi manasimmandi mana prema

kalagannanu kavinainaanu ninu chusi
ninu chusaake nijamainanu tere teesi

bahusaa ee aamani pilichinda rammani
okatiate kammani pallave paataga

alalai reege anuraagam adigindemo todi chaatu
epudu eedo anubhandham telisindemo okamaatu
madhumaasale mana kosalai itu raani
mana praanale shatamanalai jatakaani
toliga chusanu le cheli ga maaranu le
kalale kannu le kalise unnanu le
na nee vu lo nee neenu ga

bahusaa oo chanchalaa egiree raayanchalaa
tagilee lee manchulaaa chupulooo chupugaa

Reela re reelare Song lyrics

reelare reelare, reelare reelare, reelare reelare, reelare reelare :
kammagane vachesaga gummam tokki talupeyyala
oorugalle oodinchaka vayyarale dulipeyyala

reela rela rela .. .relarela re …
reela rela rela .. .relarela re …
relarela re … reyanta majale .. aala alare andale ipichale..

reela re rela re..

gusa gusa gusa rammante chaatukala ala aagakala
kasi kasi kasi dammanta chatakala ado naatu kala
muddante moogada noorurela tiddu naa dappike challarela
haddante aapade aapeyala vaddante vaayida veeseyyala
vichuku poye vechani puvva gichuku pona machaki la

reela rela rela .. .relarela re …
reela rela rela .. .relarela re …
relarela re … reyanta majale .. aala alare andalipichale..

misa misa misa immange kanukala oke korikala
musi musi musi sigganta tunchakala srute minchakala
uyyala baatalo oopula mela urrutalugade utpalamaala
sayyaate aadutu champakivala sye sye sye andiga champakamala

alluru nene allari vaanne alluku pona allari la …
reela rela rela .. .relarela re …
reela rela rela .. .relarela re …
relarela re … reyanta majale .. aala alare andalipichale..

reelare reelare, reelare reelare, reelare reelare, reelare reelare :
kammagane vachesaga gummam tokki talupeyyala
oorugalle oodinchaka vayyarale dulipeyyala

reela rela rela .. .relarela re …
reela rela rela .. .relarela re …
relarela re … reyanta majale .. aala alare andale ipichale..

Album : Varudu (2010)
Cast & Crew:: Allu Arjun & Bhanu Sri
Music :: Mani Sharma
Director :: Gunasekhar
Producer :: D.V.V.Danaiah

-= Download Varudu Telugu Movie Mp3 Audio Songs TrackList =-

01 – Saare Jahaa – Benny Dayal
02 – Aidhurojula Pelli – Jamuna Rani, Hemachandra, Malavika, Vijayalakshmi, Sunanda, Ranjith
03 – Kalalu Kaavule – Hemachandra, Malavika
04 – Thalambraalatho – Hemachandra, Malavika
05 – Bahusha Vo Chanchalaa – Sonu Nigam, Shreya Ghoshal06 – Aidhurojula Pelli – Hemachandra, Malavika
07 – Relaare Relaare – Karthik

Download Songs from Here – Andhrulamusic

Aiduroojula pelli Song Lyrics

The classical class song! (test for real telugu knowledge ! )

aiduroojula pelli ammanti pelli tolichupu lee leeni teluginti pelli !
varudu koorina pelli raamayya pelli vadhuvu evaro kaadu seethamma talli
aakasa pandillu bhuloka sandallu sreerastu pellillu subhamastu nuurellu

[ from worthview.com ]

tummeda laade gummala jadalo hamsalu oode ammala nadalo
nagalaku kande maguvala medalo paduchu kallake gundela dadalo

aaraLamma koovela mundu pasupu laatatho dhvajarohanam
kalyananiki ankuraarpanam padatulu katte pacha tooranam

indarinthula cheeyi sundarude haayi talaku poose cheeyi talupulokkave
nalugu pettina koddii aligindi vayasu vayasu aligina koddi veligindi manasu

magapelli vaarata eemani vaarata pelli ki tarali vastunnarata
kaapheelu erugarata upamu lu eragarata veriki saddanname ghanamou

veeri goppalu cheppa tarama !
[ from worthview.com ]

band melam eragarata doolu sannayi eragarata veeriki bhoga meelam ghanamou
veeri goppalu cheppa tarama !

magapelli vaarata eemani vaarata pelli ki tarali vastunnarata

immani katnam koori mee adagaledu ippatikaina fa ba cheppinchandi
chennapatnam stand addam kaavalmaku daaniki tagina pandiri mancham ippinchandi
paanupuru kandla joodu  kaavalmaku daaniki tagina wrist watch ippinchandi

immani katnam koori mee adagaledu ippatikaina fa ba cheppinchandi

nache ache girl friend ekkada … !!

adi labo digo gabo jabbo marriage love marriage
adi honey moon avvangane damage
evariki vaare yamuna teere package tooka peekegi
adi ato ito ayyidante daaredi  – krishna baraage

[ from worthview.com ]
aakasa pandillu bhuloka sandallu sreerastu pellillu subhamastu nuurellu
aiduroojula pelli ammanti pelli tolichupulee leeni teluginti pelli !
varudu koorina pelli raamayya pelli vadhuvu evaro kaadu seethamma talli

cheedu kaadoyi tamalaku mukka andulo veyyi siripoga sekka
sunnamesavo ne nooru pokka pakku mantadi maa inti sukka
pacha karpura tambulamichaka yekka machoyi komalle pakka
panchukovachu maa paala sukka pandukovachu sye ante sakka
tellavaraka nee bugga sukka gumma kerakala gurutaina lakka
karigina naa poodu e bandhamallodo nindu nuurelladee janta akka
ninnu deevinchana aada bidda nuuru divi seema lo nandi gedda
aada pantulla lakshintaladda manchi sakunaala mee inta sedda
mammu kanipettu maa raasa bidda

tattalo kurchunda bettina vadhuvunaa gummadi puvvu lo kulikenokati

nadimanchu mutyamaa mana vadhuvu ratnamaa

Best motion picture of the year

Avatar

The Blind Side

District 9

An Education

The Hurt Locker – – WINNER

Inglourious Basterds

Precious

A Serious Man

Up

Up in the Air

Performance by an actor in a leading role

Jeff Bridges – Crazy Heart – WINNER

George Clooney – Up in the Air

Colin Firth – A Single Man

Morgan Freeman – Invictus

Jeremy Renner – The Hurt Locker

Performance by an actress in a leading role

Sandra Bullock - The Blind Side – WINNER

Hellen Mirren – The Last Station

Carey Mulligan – An Education

Gabourey Sidibe – Precious: Based on the Novel ‘Push’ by Sapphire

Meryl Streep – Julia & Julia

Achievement in directing

Avatar - James Cameron

The Hurt Locker - Katherine Bigelow – – WINNER

Inglourious Basterds – Quentin Tarantino

Precious: Based on the Novel ‘Push’ by Sapphire - Lee Daniels

Up in the Air – Jason Reitman

Performance by an actor in a supporting role

Matt Damon - Invictus

Woody Harrelson – The Messenger

Christopher Plummer – The Last Station

Stanley Tucci – The Lovely Bones

Christoph Waltz – Inglourious Basterds - WINNER

Performance by an actress in a supporting role

Penelope Cruz - Nine

Vera Farmiga – Up in the Air

Maggie Gyllenhaal – Crazy Heart

Anna Kendrick – Up in the Air

Mo’Nique - Precious: Based on the Novel ‘Push’ by Sapphire – WINNER

Original screenplay

The Hurt Locker – Written by Mark Boal – WINNER

Inglourious Basterds – Written by Quentin Tarantino

The Messenger – Written By Alessandro Camon & Oren Moverman

A Serious Man – Written By Joel & Ethan Coen

Up – Screenplay by Bob Peterson, Pete Docter. Story by Pete Docter, Bob Peterson, Tom McCarthy

Adapted screenplay

District 9 – Written by Neil Blomkamp and Terri Tatchell

An Education – Screenplay by Nick Hornby

In the Loop – Screenplay by Jessee Armstrong, Simon Blackwell, Armando Lannicci, Tony Roche

Precious: Based on the Novel ‘Push’ by Sapphire – Screenplay by Geoffrey Fletcher – WINNER

Up in the Air – Sceenplay by Jason Reitman and Sheldon Turner

Best animated feature film of the year

Coraline - Henry Selick

Fantastic Mr. Fox – Wes Anderson

The Princess and the Frog - John Musker and Ron Clements

The Secret of Kells – Tom Moore

Up – Pete Docter – WINNER

Best foreign language film of the year

Ajami – Israel

El Secreto de Sus Ojos – Argentina – WINNER

The Milk of Sorrow – Peru

Un Profete – France

The White Ribbon – Germany

Best documentary feature

Burma VJ - Anderz østergaard and Lise Lense-Møller

The Cove –  WINNER

Food, Inc. – Robert Kenner and Elise Pearlstein

The Most Dangerous Man in America: Daniel Ellsberg and the Pentagon Papers – Judith Ehrlich and Rick Goldsmith

Which Way Home – Rebecca Cammisa

Best documentary short subject

China’s Unnatural Disaster: The Tears of Sichuan Prince - John Alpert and Matthew O’Neill

The Last Campaign of Governor Booth Gardner – Daniel Junge and Henry Ansbacher

The Last Truck: Closing of a GM Plant – Steven Bognar and Julia Reichert

Music by Prudence – Roger Ross Williams and Elinor Burkett – WINNER

Rabbit a La Berlin – Bartek Konopka and Anna Wydra

Achievement in music written for motion pictures (Original score)

Avatar – James Horner

Fantastic Mr. Fox – Alexandre Desplat

The Hurt Locker – Marco Beltrami and Buck Sanders

Sherlock Holmes – Hanz Zimmer

Up – Michael Glacchino – WINNER

Achievement in music written for motion pictures (Original song)

The Princess and the Frog – “Almost There” – Music and Lyric by Randy Newman

The Princess and the Frog – “Down in New Orleans” – Music and Lyric By Randy Newman

Paris 36 – “Loin de Paname” – Music by Reinhardt Wagner, Lyric by Frank Thomas

Nine – “Take It All” – Music and Lyric by Maury Yeston

Crazy Heart – “The Weary Kind (Theme from Crazy Heart” – Music and Lyric by Ryan Bingham and T Bone Burnett – WINNER

Achievement in art direction

Avatar – Art Direction: Rick Carter and Robert Stromberg. Set Decoration: Kim Sinclair – WINNER

The Imaginarium of Doctor Parnassus - Art Direction: Dave Warren and Anastasia Masaro. Set Decoration: Caroline Smith

Nine - Art Direction John Myhre. Set Direction: Gordon Sim

Sherlock Holmes - Art Direction: Sarah Greenwood. Set Direction: Katie Spencer

The Young Victoria - Art Direction: Patrice Vermette. Set Direction: Maggie Gray

Achievement in cinematography

Avatar – Mauro Fiore – WINNER

Harry Potter and the Half Blood Prince – Bruno Delbonnel

The Hurt Locker – Barry Ackroyd

Inglourious Basterds – Robert Richardson

The White Ribbon – Christian Berger

Achievement in costume design

Bright Star – Janet Patterson

Coco before Chanel – Catherine Leterrier

The Imaginarium of Doctor Parnassus – Monique Prudhomme

Nine – Colleen Atwood

The Young Victoria – Sandy Powell – WINNER

Achievement in film editing

Avatar – Stephen Rivkin, John Refoua and James Cameron

District 9 – Julian Clarke

The Hurt Locker – Bob Murawski and Chris Innis - WINNER

Inglourious Basterds – Sally Menke

Precious: Based on the Novel ‘Push’ by Sapphire – Joe Klotz

Achievement in makeup

Il Divo – Aldo Signoretti and Vittorio Sodano

Star Trek – Barney Burman, Mindy Hall and Joel Harlow – WINNER

The Young Victoria – John Henry Gordon and Jenny Shircore

Best animated short film

French Roast – Fabrice O. Joubert

Granny O’Grimm’s Sleeping Beauty – Nicky Phelan and Darragh O’Connell

The Lady and the Reaper (La Dama y la Muerte) – Javier Recio Gracia

Logorama – Micolas Schmerkin – WINNER

A Matter of Loaf and Death – Nick Park

Best live action short film

The Door – Juanita Wilson and James Flynn

Instead of Abracadabra – Patrik Eklund and Mathias Fjellstrom

Kavi – Gregg Helvey

Miracle Fish – Luke Doolan and Drew Bailey

The New Tenants – Joachim Back and Tivi Magnusson – WINNER

Achievement in sound editing

Avatar – Christopher Boyes and Gwendolyn Yates Whittle

The Hurt Locker – Paul N.J. Ottosson – WINNER

Inglourious Basterds – Wylie Stateman

Star Trek – Mark Stoeckinger and Alan Rankin

Up – Michael Silvers and Tom Myers

Achievement in sound mixing

Avatar – Christopher Boyes, Gary Summers, Andy Nelson and Tony Johnson

The Hurt Locker – Paul N.J. Ottosson and Ray Beckett – WINNER

Inglourious Basterds – Michael Minkler, Tony Lamberti and Mark Ulano

Star Trek – Anna Behlmer, Andy Nelson and Peter J. Devlin

Transformers: Revenge of the Fallen – Greg P. Russell, Gary Summers and Geoffrey Patterson

Achievement in visual effects

Avatar – Joe Letteri, Stephen Rosenbaum, Richard Baneham and Andrew R. Jones – WINNER

Happy 15th Birthday Yahoo!

Story of Yahoo

Co-founders of Yahoo are Jerry Yang and David Filo who were Electrical Engineering graduate students at Stanford University. The Yahoo! domain was created on January 18, 1995. Yang and Filo realized their website had massive business potential, and on March 1, 1995, Yahoo! was incorporated. In April 1994, directory of web sites originally called “Jerry and David’s Guide to the World Wide Web” was renamed “Yahoo!”, for which the official backronym is “Yet Another Hierarchical Officious Oracle”.

From their blog,

After many late nights and a lot of pizza, we decided to take the big leap, turn our hobby into a business, raise money and devote ourselves totally to building a company.  This was no sure thing.  For example, 15 years ago, we wanted a free service that was ad-supported. But the conventional wisdom was that our business needed to be subscription-based. Few people thought that advertising could be the key revenue generator for the Internet. Of course, the conventional wisdom was wrong and so today we know that August, 1995, the month our first ad went live, was a critical milestone in the history of Yahoo!, as well as the history of the internet.

This timeline from their flickr  tells the brief story of Yahoo

Yahoo timeline

Belated happy birthday wishes from WorthvieW

Aaromale song meaning from Yem Maaya Chesave

Mamalayeri Varum Thennal – (A breeze, which blows in through the mountains.)
Puthu Manavalan Thennal, … ( A breeze, which is decked up like a bridegroom)
Palli Medayae Thottu Thalodi Kurushil Thozhuthu Varumbol, (When it arrives after worshipping the cross at the altar..)
Varavelpinu MalayalaKara Manasammatham Choriyum, ( This land of Kerala will grant permission for a warm welcome )

Aaromalae, Aaromalae, Aaromalae, Aaromalae…. (O Beloved….O Beloved…O Beloved…..O Beloved…)

Swasthi Swasthi Su Muhurtham,   ( This is a very auspicious occasion )
Sumungali Bhava, Manavatti (O Bride, may you be blessed with a long wedded life)
Swasthi Swasthi Su Muhurtham, ( This is a very auspicious occasion )
Sumungali Bhava Manavatti (O Bride..,May you be blessed with a long wedded life)

Shyama Rathri Than Aramanayil, ( In the inner sanctum of the dark night )
Mari Nilkayo Tharakame, (O Star..why are you keeping away ? )
Pulari Manjillae Kathiroliyay, (Like a ray of light in the morning mist,)
Akalae Nilkayo Penmaname, ( Are you standing afar, my lady ? )

Chanju Nilkuma Chillayil Nee, Chila Chilambiyo Poonkuyilae (On the bough which is bent, O cuckoo bird, did you sing sweetly ? )
Manchiragile, Marayoliyae Thediyathiyo Poorangal (Did the festivities come in search of the everlasting flame in the earthern lamp ?)

Swasthi Swasthi Su Muhurtham, (This is a very auspicious occasion )
Sumungali Bhava Manavatti (O Bride..,May you be blessed with a long wedded life)

Aaromalae… Aaromalae…. (O Beloved….O Beloved….)

Kadalinae, Karayodiniyum Padan Sneham Undo ? (Does the sea still possess the love to serenade the shore ?)
Mezhukuthurikalayi Urukan Iniyum Pranayam Manasil Undo ? (Is there still love in the mind..to be melted like candle wax ?)

Aaromalae.. Aaromalaeee.. Aaromalaee (O Beloved….O Beloved…O Beloved…..O Beloved…)
Aaromalae.. Ohh.. Ho ! – (O Beloved….)

Chuttu pakkala choodara chinavada Lyrics

chuttu pakkala choodara chinavada
chukkalo choopu chikku kunnavada

chuttu pakkala choodara chinavada
chukkalo choopu chikku kunnavada

kalla mundhu katika nijam
kanaleni guddi japam

sadhinchadhu a paramardham
bratukuni kaniyaku vyardham
sadhinchadhu a paramardham
bratukuni kaniyaku vyardham

chuttu pakkala choodara chinavada
chukkalo choopu chikku kunnavada

swargalani anudhukonalani
vadiga gudi metlu akkevu
saati manichi vedhana choostu
jaali leni silavinavu

karunanu maripinchedha chadhuvu samskaram ante
gunde banda ga marchedha saampradhayamante
karunanu maripinchedha chadhuvu samskaram ante
gunde banda ga marchedha saampradhayamante

chuttu pakkala choodara chinavada
chukkalo choopu chikku kunnavada

nuvvu thine prathi oka methuku ee sangam pandinchindhi

garvinche ee nee bhatuku ee samajame valachindhi

runam tirchu tarunam vaste thappinchukupotunnava
theppa tagalapettesthava yerudatagane
runam tirchu tarunam vaste thappinchukupotunnava
theppa tagalapettesthava yerudatagane
chutu pakkala choodara chinavada
chukkalo choopu chikku kunnavada
kalla mundhu katika nijam kanaleni guddi japam

sadhinchadhu a paramardham bratukuni kaniyaku vyardham

chuttu pakkala choodara chinavada
chukkalo choopu chikku kunnavada

The great comedian of Tollywood – Padmanabham was no more ! I love his comedy like anything.I never forgot the song ” Jagamanta kuTumbam naadi yEkaaki jeevitam naadi“shooted on him

padmanabham

His age is 79 years and he acted in more that 400 films.He entered into movie field in 1943.Padmanabham (born Basavaraju Venkata Padmanabha Rao, 20 August 1931) is a Telugu movie comedian as well as film producer. He was born to Smt. Santham and Sri. Basavaraju Venkata Seshaiah in Simhadripuram village, Pulivendula taluk, Kadapa District.

Like many others of his era who had no godfathers to give them a straight lift in films, Padmanabham too landed in Madras with only fire in his belly and a talent to sing and imitate any actor of those days. Though he worked with almost 80 directors in his long career, Padmanabham cherishes most his association with Gudavalli Ramabrahmam, Ghantasala Balaramayya, L.V. Prasad and K.V. Reddy. “They werereally great directors,” he says.

Padmanabham is proud that he never aspired for any role but directors sometimes designed certain roles exclusively for him. “A comedian in those days was always one of the four main characters in a film, standing on the same level as a hero, heroine and villain. I don’t think comedians of the present era are getting the same importance,” he remarks.

Some good old videos

Snippets from One of the most glaringly frank articles in the recent times by Magsasay Awardee Journalist P Sainath. (columnist in The Hindu).

“Issues today have to be dressed up in ways certified by the corporate media. They have to be justified not by their importance to the public but by their acceptability to the media, their owners and sponsors”

Every issue is now reduced to a fight between individuals, heroic, villainous or just fun figures. So the complex issues behind the shunning of Pakistani cricketers by the Indian Premier League are reduced to a fight between Shah Rukh Khan and Bal Thackeray. (As one television channel began its programme: “Shah Rukh stands tall. His message to the nation …”). The agonies of Bundelkhand are not about hunger and distress in our Tiger Economy. They are just a stand-off between Rahul Gandhi and Mayawati. The issues of language and migrations in Maharashtra are merely a battle between Rahul Gandhi and Uddhav Thackeray. And the coverage is all about who blinked first, who lost face.

The devastating rise in food prices (let’s skip the boring factors) and the mess in agriculture are a face-off between Prime Minister Manmohan Singh and Agriculture Minister Sharad Pawar. The pathetic squabble within the Samajwadi Party is virtually a television serial. A blow-by-blow account of Amar Singh’s valiant bid to retain his honour against Mulayam Singh’s yahoos. (Indeed, some Hindi channels have begun using the language of theatre to report it — Act II, Scene II. And there was one programme which Mr. Amar Singh ended humming verses from his favourite film song). The Bt brinjal story had mostly only one villain — Union Environment Minister Jairam Ramesh. He had no visible adversary unless you pose the humble Brinjal as the hero. But that won’t work for television. The other, more sinister heroes in this media story preferred to function from behind the scenes, plying newspapers and channels with faked data and false information. Hell hath no fury like a powerful corporate scorned, as the Minister is learning.

Leave aside escaping a recession, India Shining is back. The cover story of a leading weekly gushes over the fantastic ‘rural resurgence’ that is, in fact, saving all of us. Farmers are doing just great. Drip, micro-sprinkler, and other micro irrigation, the stories in it suggest, played a major role in this hidden-from-the-human-eye revival. And the proliferation of such stories across the media spectrum reflects, in part, the strenuous media efforts of a major Maharashtra-based company. A corporate group that spends a fortune on propaganda and whose interests in this line of irrigation are pushed by some of the most powerful members of the Union Cabinet.

The main ‘rural resurgence’ story hit the stands the same day the National Crime Records Bureau officially brought the 2008 data for farm suicides on to its website. The 16,196 suicides that year brought the tally of farmers’ suicides since 1997 to 199,132. That’s the largest single, sustained wave of such suicides ever recorded in history — anywhere. Guess nobody told them about the resurgence. Farmers in 2008 did know of that year’s loan waiver, but it didn’t stop large numbers of them from taking their lives.

Whether it’s the Suresh Tendulkar committee, the BPL Expert Group, or earlier the National Commission for Enterprises in the Unorganised sector, Or a U.N. study which reports that 34 million more Indians remained poor or joined their ranks in 2008 and 2009, because of the ‘slowdown.’ That is, 34 million more than would have met that fate prior to the 2008 crisis. It matters little if Census data show us that 8 million cultivators quit agriculture between just 1991 and 2001. (That is, on average, well over 2,000 a day, every day for 10 years.) Or that the 2011 Census just months from now will show us how many more have fled agriculture since then, un-seduced by the rural resurgence. Never mind the facts. One giant private irrigation company stands to make its already huge fortune bigger. Good for growth.

The ABC of Indian media roughly translates as Advertising, Bollywood and Corporate power. Some years ago, the ‘C’ would have been cricket, but that great sport is fast becoming a small cog in the large wheel of corporate profit. (In the IPL, the ABC of media converge, even merge.) And, of course, everything but everything, has to be bollywoodised. To now earn attention, issues have to be dressed up only in ways certified by the corporate media. They have to be justified not by their importance to the public but by their acceptability to the media, their owners and sponsors. The more entrenched that ABC gets, the greater the danger to the language of democracy the media so proudly claim to champion.

Good news for cricket lovers !! The governing body of Olympics (IOC) has finally recognized the international governing body of cricket (ICC). This means that now the ICC can get cricket included as a sport in the Olympics. There is possibility now that we will see Cricket in the 2020 Olympics. This is great news for the sport and its fans. This will also help cricket’s popularity in other countries.

india cricket team

Cricket, powerboating and sports climbing became the latest sports to be officially recognized by the IOC, a status necessary before launching a bid to become part of the Olympic programme.

“The session gave definite recognition to the three federations,” IOC spokesman Mark Adams told reporters.

The three sports can now bid to join the 2020 Olympics as the programme is always determined seven years in advance.

Golf and rugby were latest inclusions in the 2016 Rio de Janeiro Games when an IOC session voted them in last year. The decision about new sports for the 2020 Games will be taken at the IOC session in Buenos Aires in 2013 where the host country will also be picked.

Source : Reuters