In the past, medical etiquette has always discouraged advertising.

Some worried that marketing would be insensitive to the nuances and complexities of health service delivery. Effective communication is essential for a good doctor-patient relationship, particularly when discussing cancer, obesity, sexual dysfunction, and other delicate subjects. Poor communication may raise doubts, false hopes, and unrealistic expectations for treatment outcomes.

Marketing focuses on attracting consumers to product and service providers. At one time or another, nearly everyone becomes a patient in need of medical products and services. Throughout history, patients have always tried to learn about their conditions by talking to friends and family, dealing with the problem at home when possible, and then seeking the help of a doctor.

Why Health Brands Need Content Marketing

Health professionals don’t always see what they do as a business enterprise. They don’t necessarily think about telling their brand’s story and all the other euphemisms that apply to social media campaigns and content creation. That’s part of the problem. 

Healthcare marketing is different. It is less about selling a product or service and more about creating public trust. It’s that trust that gives healthcare companies, clinicians, medical practices, clinics, and hospitals their lifelong patients. Without patient growth, branding, and outreach, these health businesses cannot stay competitive. 

Healthcare marketing is about education, too. It provides patients and the general public with the information they need to make informed decisions. 

Healthcare organizations and wellness brands must deal with a unique customer base, though, and with legal issues that other industries don’t see. There are restrictions and regulations put on the healthcare industry by HIPAA, the FDA, and the FTC, for example. 

Still, healthcare content marketing is the key to providing information that is both useful and engaging. Good content turns these healthcare brands into thought leaders for the industry. 

Types of Content That Connect 

Once you understand why healthcare content marketing matters, the next question is: What is it, exactly? 

What types of content should health brands use to connect with their audience? 

Content marketing is an umbrella term that encompasses different kinds of marketing communications. For example, your content strategy could include a number of different types of content:

• Blog posts
• Case studies
• eBooks
• White papers
• E-newsletters
• Videos
• Print newsletter
• Patient Information sheets or guides
• Webinars
• Website or landing pages

These types of content marketing assets help establish health brands as go-to resources for potential patients or buyers. 

A study conducted by Pew Internet & American Life Project found that 80 percent of internet users, that’s 93 million Americans, admit to searching for health topics online. Their most recent searches involved finding information about a specific disease or medical condition such as COVID-19, for instance.

This study shows that there is a market for content that delves deep into different health and medical topics. Some other topics listed in the survey include:

• Nutrition
• Prescriptions
• Over-the-counter drugs
• Alternative treatments
• Health insurance
• Depression and mental health
• Details on a health brand, clinician, or hospital

Healthcare consumers go to the Internet to find answers to their health-related questions and get more information about health and wellness issues they may be experiencing.

The question is, are you going to be the one providing them with the answers and information they need? Without content marketing efforts, the answer is probably not. 

How to Create Health Content That Educates and Engages

Content for wellness brands and healthcare providers should follow some basic rules that apply to most digital marketing content.

Here are just a few of the universal best practices that health and wellness brands should follow when developing content marketing campaigns.

1. Researched and Sourced

Given the nature of health content, you will likely need to research the material you write. You should have excellent research skills, make sure the content you publish is well-researched, and that you’ve gleaned your information from reputable sources.

When you call on sources to create health content, make sure those references are high-quality, such as those from .edu, .gov, and .org websites. Many .com sources can also prove reliable, but be discerning with what you use.

Your readers will more eagerly trust your content and learn from it when you draw from reliable sources.

2. Relevant and Timely

What topics interest people these days, and which ones were popular a few years ago? You need to know the difference to create content that is both relevant and timely for readers.

Although you need to know what’s trending in the health content world and follow those trends in some circumstances, as is the case with many content guidelines, rules are not always hard and fast. There can often be exceptions.

So if you want to publish information that not many people are discussing, you can be a trendsetter by creating compelling content that becomes relevant and timely as you discuss it.

3. Based on the Latest Knowledge

Knowledge changes rapidly – extremely rapidly, in many cases – in the world of health content. Researchers are constantly making new discoveries, and medical studies are published on a regular basis as new research information comes to light.

Your content needs to keep up with these changes and be based on the latest knowledge. It needs to be up to the minute, keeping in mind that health information published today may quickly go out of date.

4. Considering the Source

Establish a presence and reputation as a trusted authority on health information. Do so by following the steps discussed above.

Then, readers will be attracted to the content you publish and will know they can count on you as a reliable information source. It can take time to build your reputation, so be patient as you establish rapport and a relationship with readers.

As great as online health content can be at keeping readers educated, it still can’t be the only source of information.

Maintain a solid reputation with your online health readers by reminding them to consult their health practitioner, using these professionals as a primary source for health information and guidance.

5. Captivating

You could have the most trustworthy health content on the planet, but if it’s dry or boring, no one will be motivated to read it.

Readers will be stuck with the opposite of a page-turner. It can be challenging to transform topics that are inherently serious into engaging content, but with some creativity, you can achieve this goal.

For starters, write with your audience in mind. If they are not a group of serious academics, you can probably keep your content on the lighter side in terms of tone and style.

6. Easy to Understand

Many readers have limited experience with health information and with the specific topic your content discusses.

However, much health information can be complex and difficult for laypeople to understand. It’s essential that you translate complex information into content that people with lower-level knowledge can understand.

Try running your content through a tool that checks it for reading level.

7. Approachable

Health content can be trying for readers to sift through. Ease their burden by making your content approachable. Use techniques such as numbered and bulleted lists, headings and subheadings, and sidebars.

Also, divide long blocks of text into smaller chunks and shorter paragraphs. All of these techniques are simple to use but make a world of difference in terms of readers’ understanding and the likelihood that they’ll keep reading what you’ve written.

It’s essential for all adults to be educated when it comes to health information. Achieving a level of wisdom and knowledge can help people reduce healthcare costs and live happier, more productive lives.

By publishing reliable, engaging health content, you’ll be helping to make that happen.

Tips for Creating Helpful Health and Wellness Content

Content for wellness brands and healthcare providers should follow some basic rules that apply to most digital marketing content.

Here are just a few of the universal best practices that health and wellness brands should follow when developing content marketing campaigns.

• Provide material in a way that is relevant to your audience. For example, a pediatrician would publish content that engages parents, not college students. 
• Keep your content consistent and informative. Consistency is key. No matter how often you publish, make sure you’re publishing consistently across channels. And aim to only publish content that is valuable for your audience.
• Use analytics to track the performance of the content. To better understand what types of topics and content resonate best with your audience, track your content over time to see what is most successful. Create more of what your audience likes and avoid topics they are not interested in.
• Create a brand voice and make it consistent across all channels. Your brand voice is the tone and style of your content. Keeping this voice consistent across channels helps consumers and potential patients recognize when content is coming from your brand.
• Keep self-promotion to a minimum. Remember, your goal is to provide information and be an informative voice in your industry. This means prioritizing education and other valuable information above self-promotion.

In addition to these universal best practices, there are also some specific tactics that healthcare brands should focus on when developing content:

Use data to support your content

Readers can go anywhere these days to find health content, but not all of it is pertinent or accurate. Data is what makes health brands bubble to the surface as experts in their field.

Data will also get you noticed by other brands and possibly quoted. In this age of misinformation, nothing builds trust quite like authoritative data and evidence-driven content that empowers the reader.

Not to mention, as other brands and publications link to your information as an authoritative source, you will work to improve your search engine optimization (SEO), making it easier for your audience to find you organically online.

Tell a story that inspires the reader

Health and medical content can sometimes be a bit dry. But storytelling creates connections. It establishes the fundamental human experience that people will remember. Share patient stories about real people who beat the odds for motivational content. Just make sure you remain HIPAA-compliant. 

Add interactive elements to the content

Quizzes, educational games, and polls are great tools to attract your audience’s attention and engage them. The more you can engage your audience and get them thinking, the more likely they will be to remember your company when they need your products or services. 

Support a cause

Supporting a cause that your business is passionate about allows you to spread awareness of the issue while adding a human element to your content. You can help raise awareness and support the cause you care about by adding videos, social media hashtags, infographics, and inspiring stories about the cause. 

Common Healthcare Content Marketing Mistakes

Now you know what you should do as a healthcare marketer but what about the things you should avoid? Sometimes understanding the consequences of mistakes will help you avoid them in the future.

Losing Focus

The most significant marketing error in healthcare is to focus on increasing visits instead of patients. Health and wellness businesses thrive on long-term relationships. It’s not just about getting patients or customers through the front door.

You want them to make you a member of the family and that requires content designed to build trust. You must focus on their long-term needs by providing quality information that impacts their lives. 

Forgetting About Shares

Not working on getting shares is second on the list of common healthcare marketing errors. Word-of-mouth is the most effective and least costly marketing for health brands.

If you post content that engages your audience, chances are they will share it, retweet it, or like it on their favorite social media channels. This helps your brand expand its reach and help even more patients or customers. 

Oh That Medical Jargon

Producing content that rambles on with medical jargon is the third most common mistake that healthcare marketers make. Stun your readers with your marvelous detailed and verified facts, but make sure they know what you are talking about when you do. 

Stay away from the buzzwords that make your content sound less than authentic like:

• Innovative – It’s an excellent word for most industries but not for healthcare. If you want the reader to consider you innovative, tell them why in plain language.
• Breakthrough – It’s another one of those words that doesn’t mean much in healthcare. Get to the details, so you don’t leave them wondering. 
• Qualified – It sounds good, but it is a little vague. Most in the medical profession work hard to become qualified. It’s more impressive to share the details about how they got there than just to drop the word. 

Not Staying Consistent

It’s important to maintain a consistent publishing schedule if you want to build your audience and foster patient or customer relationships online. Letting your accounts lie dormant wastes their potential and ensures your audience will forget you. 

Reputation Management via Reviews

If your patients or customers take the time to leave a review on sites like Yelp or Healthgrades, then you need to take the time to respond. Responding to reviews is especially important when they are negative.

Addressing negative reviews publicly can reduce their impact, according to a survey conducted by Software Advice. Reviews are a critical part of brand awareness in healthcare, so pay attention to what people are saying about you online.

Give the 411

Finally, make sure your audience knows who you are and how to contact you. It seems like common sense, but you would be surprised how often companies forget to give contact information in their content, and that leaves the reader frustrated. 

Calls-to-action are a staple in content marketing. “If you or someone you love needs help, give our office a call today!” It’s more than an invitation; it’s a promise that you will be there if they need you. 

Examples of Health Marketing: Who Does it Right?

The most effective way to learn about marketing is to look at the people who got it right. Here are some of my favorite examples of health marketing at work:

UMassMemorial 

UMassMemorial used storytelling to pluck at the heartstrings of readers all around the world. Their Everyday Strength campaign put healthcare workers in the spotlight to share their positive stories from the front lines of the COVID-19 battle. 

They make it interactive by inviting others to share their stories and photos on the website. They also give readers a chance to send an e-card to a hero in their lives or to post one on their social media and blog pages. That’s clever and memorable.

It’s a combination that inspires trust in the industry, makes people feel better in a time when that’s not always easy, and celebrates real heroes. At the top of the page, of course, readers can learn more about UMassMemorial. 

Children’s Hospital Colorado

The Children’s Hospital Colorado proved it’s possible to get inside the head of your target audience to build trust. They launched a campaign aimed at giving parents advice on how to keep their kids safe and talk to them about the pandemic.

One of their tools is a series of kid-friendly videos on their YouTube channel that has an infectious disease expert answering questions from children about COVID-19. By design, it is engaging to both their patients and the grownups in their lives. 

Children’s National in Washington, D.C.

Children’s National in Washington is using humor to engage their audience. They introduced a virtual flash mob on their social media channels with healthcare workers dancing to the Backstreet Boys. Humor is maybe the best balm available in marketing. 

https://www.instagram.com/tv/B_QAQWeBBS9/

The video not only provided kids and their parents with a laugh, but it also introduced them to the various departments at the hospital and showed them a friendly, fun, more human side of healthcare professionals. 

Peyton Manning Children’s Hospital at Ascension St. Vincent

The Ascension marketing campaign in Indianapolis was so good that it won top honors in the 2019 Healthcare Marketing Impact Awards. The content featured specialized pediatric healthcare provided by the hospital. 

The video featured Peyton Manning himself as he moved through the hospital to offer his expertise to some special patients. Manning goes from place to place, trying to help. With this content, the marketers used humor to show kids that hospitals are not really that scary. 

https://youtu.be/7Iyud_ETdxc

Oregon Health & Science University Foundation

The Oregon Health & Science University Foundation used some whitehat marketing tricks to bolster its year-end fundraising campaign. The content features touching, real-life stories of children’s lives saved at the hospital—the effort brought in more funds than they saw the previous year. 

Cochlear

This Australian aural implant company used a straightforward concept to tell consumers about their services. They asked the question: “Does love last forever?” The feature asset of the campaign was a video of the various sounds people hear around the house like the tea kettle and a clock. The goal was to show that hearing impairment can happen to anyone. 

Macma Breast Cancer Awareness

One of my personal favorites is Argentina’s Movimiento Ayuda Cancer de Mama. That’s Macma Breast Cancer Awareness campaign for those who don’t speak the language. They wanted content that highlighted two essential pieces of information—one that men can get breast cancer and, two, how to do a breast exam. 

They ran into a difficult problem, though. Women can’t show their breasts in public in most areas. Their solution was ingenious. They had a woman do an exam on man boobs. The campaign was accurately titled Man Boobs for Boobs. 

What About Health Blogs? 

Most of these winners focused on video, but what about blog posts? Let’s look at some great blogs from the healthcare industry: 

• The Brigham and Women’s Hospital Health Hub covers everything from health topics like prostate cancer to inspiring personal stories. 
• Rothman Orthopedic provides wellness tips, nutrition information, and focused orthopedic content. 
• Another great example is Altru Health Center, which provides a variety of content, including patient and staff stories, mental health information, and easy ways to stay fit. 
• The Arnold Plamer Hospital for Children Content Hub offers an intuitive layout and covers all things kid-related. 
• The Indiana University Health hospital blog wins on name alone – it’s called Thrive. 

One of my favorite health blogs is The Health Nexus from Jefferson University Hospitals. Their blog is both physically and mentally engaging. It comes with bright colors and brilliant graphics along with topics that jump off the screen like “How to Manipulate Brain Waves for a Better Mental State,” and “I Didn’t Get a Colonoscopy Until I was 61, but I didn’t Need to Be So Scared.” Who wouldn’t want to read those? 

Of all the industries, health and wellness brands probably have the toughest time creating effective content marketing for their audiences. The topics can be complicated, and the regulation inflexible — there are so many potential pitfalls. 

But health content marketing is also the most rewarding. It gives those who dedicate their lives to the service of others just one more way to reach out and help more people. Healthcare brands are in the business of saving people, and effective content marketing helps make that happen. 

If you don’t have the team on staff to create informative, engaging content for your health or wellness brand, consider outsourcing this work to a professional health writer. At WriterAccess we have many freelance writers who specialize in creating health and wellness content that meets the goals of your brand while keeping in mind the unique challenges of content marketing for healthcare brands.

​Need help finding a writer? Check out our list of the top health writers on WriterAccess.

Darla F. is a full-time, internationally-published freelance writer, editor, award-winning author, and professional artist. Over the last decade, she has ghostwritten memoirs for a successful entrepreneur and created byline pieces for USAToday, Jillian Michaels, USARiseUP, New York Times — About.com, Multibrief, MedCity News, LiveStrong, and AOL. She is also one of the top 10 health writers on WriterAccess.

The post Health Content Marketing: 7 Insights to Stand Out in the Industry appeared first on WriterAccess.

List of Health Resources to Create Accurate Content

National Institutes of Health (NIH)

The National Institutes of Health (NIH) aims to acquire essential knowledge about living systems’ nature and behavior. This knowledge is applied to improve health, prolong life, and reduce illness and disability.

National Network of Libraries of Medicine (NNLM)

The National Network of Libraries of Medicine (NNLM) strives to advance medicine and enhance public health by providing equal access to biomedical information for U.S. health professionals. Additionally, it improves individuals’ access to information, enabling them to make informed decisions about their health.

MedlinePlus

MedlinePlus, a website by the National Institutes of Health, offers understandable information about diseases, conditions, and wellness topics for patients and their families. It provides reliable and up-to-date health information for free.

PubMed

PubMed, a resource available since 1966, searches biomedical literature, life sciences, health, behavioral sciences, chemical sciences, and bioengineering. It also links to other NCBI molecular biology resources.

ClinicalTrials.gov

ClinicalTrials.gov, a web-based resource, offers easy access to information on both publicly and privately supported clinical studies. It serves patients, families, healthcare professionals, researchers, and the public, providing details on various diseases and conditions under study.

National Human Genome Research Institute (NHGRI)

The National Human Genome Research Institute (NHGRI) accelerates scientific and medical breakthroughs to improve human health. NHGRI conducts cutting-edge research, develops new technologies, and studies the impact of genomics on society.

Pillbox

Pillbox, an initiative of the National Library of Medicine, offers data and images for various medications available in the United States, including prescription, over-the-counter, homeopathic, and veterinary medications.

Healthfinder.gov

Healthfinder.gov, a reliable resource, provides information on a wide range of health topics from government and non-profit organizations, ensuring access to the latest and most trustworthy health information online.

medRxiv

medRxiv, a preprint server for the clinical research community, allows researchers to share manuscripts before peer review and publication. It facilitates the early dissemination of new findings and enables authors to receive feedback to improve their final published articles.

World Health Organization (WHO)

The World Health Organization (WHO) operates globally to promote health, ensure universal health coverage, protect people from health emergencies, and enhance overall well-being. WHO’s website provides information on global health issues, epidemic diseases, and the interconnections between diseases and society.

Mayo Clinic

The Mayo Clinic’s mission is to inspire hope and contribute to health and well-being by delivering excellent patient care and conducting integrated clinical practice, education, and research. Their website offers detailed information on diseases, conditions, treatments, and features a symptom checker to aid individuals in understanding their health concerns.

Assessing Sources for Health Writing

Good health content can strike that sweet spot between evergreen and newsworthy if your writers know how to cull the web for credible, research-based sources.

When assigning health, nutrition, exercise, and even some beauty articles, be sure to give clear guidelines to your freelance health writers to make the most of your content. By using solid research, the resulting articles will be more valuable and offer greater opportunities for naturally embedded links, which helps strengthen search positioning.

Conversely, poorly sourced articles can reflect poorly on your agency, opening the door to plagiarism or even shoddy health-related advice that could endanger someone’s health.

Domain Diligence

Encourage your writers to research health-related articles by pursuing sources backed by credible research and verifiable claims. A good way to separate the scams from the scholars is by looking closely at domain names.

Typically, websites that end in .org, .gov, or .edu will offer informative content linked to reliable studies. Too often, health information at .com domains can be uncredited or even factually inaccurate.

It can be useful for writers to check out the language used on .com sites to help translate scientific information into layman’s terms but try to discourage linking to for-profit sites that tout the health benefits of products, foods, or supplements.

Beyond Wikipedia

Wikipedia is an incredible source for beginning health research, but even more useful is the list of resources included at the end of each entry.

Encourage your writers to follow up on the references and further reading sections offered at the end of each entry to get additional primary evidence to strengthen the credibility of their health content.

Hospital and University Sites

Depending on the health topics you assign, you may want to point your writers toward hospitals that are backed by a major university, like the University of Maryland Medical Center.

For an even greater variety of resources, try nationally funded organizations, like the National Center for Biotechnology Information, which links visitors to a range of scientific studies in the fields of DNA, genetics, nutrition, and more.

User-Friendly Sites

If you’re looking to assign a batch of articles that doesn’t require wading through technical jargon, there are plenty of easy-to-use sites for health-related research.

For simple blog posts or white papers on nutritious foods, your writers can try World’s Healthiest Foods, a nonprofit site devoted to compiling research, news, and nutritious recipes. HealthFinder is another approachable site and includes a range of information on health topics, all backed by the support of the U.S. Department of Health and Human Services.

While it may be time-consuming to establish guidelines and vet sources, a solid plan for assessing the credibility of your health content is key to making, ahem, “healthy” contributions to this robust niche market.

The post 2024 Updated List of Health Resources for Content Marketing appeared first on WriterAccess.

While many industries seem to be on a downward spiral, translation businesses have boomed.

In fact, as of 2023, there are over 75,200 translation businesses in the United States alone. Year after year, the translation market has been steadily growing. 

While the translation market has been growing, so has the need for translators. The market even grew during COVID-19, rather than slowing down.

After the pandemic, the translation services market grew by 40%. But what is driving this need to translate, and why is it such an essential direction for marketers and business owners to look into?

In this blog, we’ll help you understand the factors that are powering the growth of the industry and cementing the job security of translators across the globe and in the United States. 

1. The Changing Face of America

The growth of the translation market is reflective of the growing diversity found within the United States. As the landscape of America continues to change, more languages and cultures are continually being introduced.

Whether at work, at school, or out in town, we all interact with people who speak different languages.

After all, there are between 350 and 430 languages spoken within the United States, which makes it one of the most linguistically diverse countries in the world. 

This diversity is found everywhere, even in the digital world. Over 50% of queries in Google are made in languages other than English.

As more and more language inclusivity is introduced into the United States, the need for translators will increase with it.

This is because businesses are appealing to a range of cultural groups with advertisements and business pages in multiple languages. 

2. The World is Shrinking as Businesses Expand

Companies are now going global searching for more clientele. Not long ago, a U.S.-based company would be mostly active in the United States.

But today’s technology allows businesses to reach further.

Now, companies that wish to go global need to learn how to market their service or product(s) to prospective clients in other countries in their native language.

This means that there’s an urgent need for the translation of all sorts of documents such as logos, slogans, ads, brochures, instructions, and websites.

3. Wait. Why translate at all?

Why do businesses bother to translate their documents? Doesn’t almost everyone speak English? According to the American Translators Association, this is a common misconception in English-speaking countries.

The ATA says that only 17% of the world’s population speaks English natively. Research indicates that we all strongly prefer using our own language when we spend our money, surf the web, etc.

So, to avoid misunderstood or misinterpreted messages, most successful businesses hire qualified translators to get their points across effectively. It may cost some money, but it makes sense when the message is received well and the bottom line skyrockets due to added efforts to translate.

No matter the document, quality translators help companies entering the global market look more polished.  They help avoid embarrassing gaffes and the dreaded international “advertising fail” list.

Translators with knowledge of medical terminology are translating documents into other languages and saving lives!

Translators with legal expertise ensure that legal documents are accurate. Literary translators make sure the nuance and “color” of the source language rings true.

Individuals are also using translators. They need driver’s licenses, marriage, and birth certificates translated. Wills, court transcripts, service agreements, and other legal documents also require solid translation.

4: Business Travel Is on the Rise

After most types of travel halted during COVID-19, business travel is back on the rise.

Travel trajectories are back on the rebound in the United States and in Europe, even surpassing half the levels of travel that were around pre-pandemic in 2019.

This trend is expected to continue until business travel recovers to the full level of pre-pandemic corporate travel. 

Because people are starting to move around the world for business again, there has been increased pressure on the translation market.

Businesses must be prepped and ready to make new connections and present high-quality materials in native languages. 

5: Companies Need to Be Competitive in the Global Market

The global market is always growing, which means that more and more businesses are conducting business in international markets.

Along with strengthening brands worldwide, companies are also investing in translators to ensure their messages are heard around the world. 

More shoppers are looking across borders to find the perfect products. According to PayPal, 57% of online shoppers have bought products from outside their home countries.

In addition, people are 75% more likely to purchase products from websites in their native languages.

These factors combined mean that having your products and website translated into more languages increases the chance of sales by more than 50%. 

6: Communication Is Key to Good Business

Person-to-person connection is the keystone of good business. When you are working in global markets, however, this becomes more difficult to accomplish.

If you are unable to speak directly to people in new areas of the globe, then you can still interact with them using translated materials and business assets.

The top five languages that international marketing content is translated into are English, Spanish, Arabic, Chinese, and French. 

By localizing content and providing more than one language translation on website pages, you can grow your international audience and improve communication, even without spoken words.

Translation services help make sure that the context of translations is accurate and take things like local dialects and idioms into account during the translation process. 

7: Computers and Artificial Intelligence Are Helping People

The rise of computers and artificial intelligence (AI) has helped people and businesses expand into new markets.

Machine translation alone is valued at $650 million, and it is expected to reach $3 billion by 2027. Machine translation services from companies like Apple and Google have helped people expand their ability to communicate with others online and in business.

However, these AI translation services are far from perfect. Anyone who has tried to translate phrases in Google has found that the results don’t always mean what you are trying to say.

The direct translation of words doesn’t always match the context they are provided, which can lead to awkward interactions.

In a business environment, it becomes even more important to ensure that translations are accurate and reflect the meaning behind the message. 

Human professionals in the translation market can ground and contextualize the work of AI translators, making the result more targeted to specific audiences.

Human translators have in-depth knowledge of the languages they speak, and they are usually backed by advanced degrees, certifications, and years of experience.

They can also understand the meaning behind idioms and turn off phrases that are missed and mistranslated by machines.

In addition, human translators can translate meaning from one language and culture to another without losing any of the tone, message, or nuance. Because of this, there is and always will be a need for human translators to power the growing translation industry. 

Final Thoughts

So, no matter the state of the economy, no matter how small or heterogeneous the world gets, we still need to communicate with one another.

As long as there are languages mingling on the world stage, there will be translators.

If you are looking for translation services, then look no further than WriterAccess.

At WriterAccess, you get access to vetted professionals who can take your business or marketing copy and translate it into flawless, easily understandable content for multiple global markets.

Our translators cover some of the most popular languages for global translation, along with more niche languages for key markets.

To learn more, visit WriterAccess today and get a free 14-day trial of our translation services.

The post Translation Market: 7 Reasons Why the Need for Translators is Growing appeared first on WriterAccess.

Google’s now-famous algorithm was what originally gave it an edge over the competition and led it to market dominance. Today, search engine optimization is all about finding ways to better please that algorithm and attain higher SERP rankings as a result.

But algorithms and search engines change. And now, Google has officially thrown its hat into the AI-powered search ring with its brand-new Search Generative Experience (or SGE for short). But what is Search Generative Experience, and what might it mean for the future of SEO?

What Is Search Generative Experience?

Google has technically been part of the current generative AI craze for a while. In early 2023, the search engine giant announced Bard, its own answer to the wildly popular ChatGPT. Like ChatGPT, Bard delivers AI-powered answers of all kinds to users everywhere.

However, while Search Generative Experience has some similarities to Bard, it’s really its own animal.

At present, Google SGE is an AI-powered feature added to the Google Search interface that everyone already knows and loves. It leverages the power of cutting-edge generative AI technology to enhance search results, offer handy SERP overviews, and streamline the process of browsing the web.

So far, users who’ve opted to try Google SGE can:

• Access overviews of a search topic at a glance, conveniently displayed near the top of the SERP
• Quickly identify the portions of a webpage that are most relevant to their question
• Explore new ways of posing questions to Google, similar to what’s already possible with ChatGPT, Bing Chat, or Google Bard

Sometimes, SGE automatically generates an AI-powered overview of the searched topic. Other times, a “generate” button appears at the top of the SERP instead, allowing the user to decide if they’d like to view it.

Currently, Search Generative Experience is available to English-speaking U.S. users via both the iOS and Android versions of the Google Search app, as well as the desktop version of Google Chrome. These users can choose to give Google SGE a try by manually enabling it.

How Can Google’s SGE Impact SEO?

As it’s still very much in its experimental stages, no one can say for sure exactly how Google SGE will change SEO. But as is the case with every change to the iconic Google Search, another round of big changes is surely just ahead. Here’s a closer look at some of the possibilities.

SGE might make it harder to rank for standard question-based keywords

As with other recently introduced Google SERP features (like Rich Snippets, to name just one), Search Generative Experience’s primary purpose is to streamline search results and make it easier to answer questions.

As with chatbot solutions like ChatGPT or recent versions of Google Bard, SGE SERP snapshots present the user with a lot of information. But these snapshots are significantly more informative than Rich Snippets, so it may be possible for those seeking simple answers to common questions to get what they need without ever clicking on a SERP result.

This will likely make it much harder to rank for question-based keywords, or at least that will be the case when the questions are simple.

Achieving a top SERP ranking will become more important

Although achieving the highest SERP ranking possible has always been important, digital marketers can expect it to matter even more now that SGE is part of the mix. Currently, the top three to five results can appear as part of a generated AI snapshot—something that would be pretty advantageous if one of them were yours.

In the future, SEO goals may shift from achieving a traditional top-five result to making it into an SGE snapshot, as this offers superior visibility. This goal would be critical in instances where the snapshot adequately answers the user’s question, effectively eliminating the need to scroll further.

Watch for search intent to also become more important

Understanding user intent has been a critical part of crafting an effective SEO campaign for a while now. But with SGE around, it’s likely to become more important still.

So far, the generated snapshots are really nailing this, with any featured links being similar or identical to the highest-ranking SERP results. However, a high authority rank also seems to increase the likelihood of a site earning a snapshot-inclusive recommendation.

SEO pros, digital marketers, and brand owners alike should prepare to focus more intently on both factors if they’re serious about staying on top as Search Generative Experience continues to evolve.

Adapting Your SEO Strategy to an AI-Driven Future

Although Search Generative Experience is the AI-powered solution on everyone’s lips at the moment, it’s far from being the only one that digital marketers should think about.

AI interfaces like ChatGPT, Bard, and others are here to stay. And they can all be incredible assets if you craft your SEO strategies accordingly. Here are some key tactics to try as you move forward.

Use AI to brainstorm topics and format content

As impressive as it is that programs like ChatGPT can craft entire blog posts or articles in seconds, human writers still have the edge here by a landslide. After all, an AI bot can’t speak from hands-on experience, and the results are still highly prone to serious factual errors.

However, AI can easily take the guesswork out of tasks like brainstorming topics for your content creation campaign. It can also really streamline the process of drafting outlines to work from. Just be sure to choose a trusted tool like Rock Content’s AI Content Wizard for the best results.

Supercharge your keyword research sessions with AI

As with topic brainstorming, AI can take a lot of the tedium and time out of tasks like finding the right keywords for your campaign. It’s all about knowing how to approach an AI-powered keyword research session to get what you want out of it.

Start by supplying a conversational AI tool like ChatGPT or Bard with basic information about your business and asking for some suggestions. You can also try providing examples of keywords you’re already targeting and requesting additional suggestions.

Just be sure to confirm search numbers and data for your choices before adding them to your ongoing SEO strategy.

Ensure you really know your audience

Remember, understanding search intent is already incredibly important for SEO. However, Search Generative Experience is likely going to make this even more the case. That said, every digital marketer should make absolutely certain they’re not sleeping on any aspect of truly knowing their target audience.

Conduct continuous research on your target demographics, as well as any demographics you might be interested in tapping in the future. Stay in the know regarding topics that are important to them. Use tools like buyer personas to help your content creation team connect with your ideal customer’s mindset, as well.

Be sure to communicate regularly and directly with your actual readers and customers. Engage with them on social media, and incentivize them to complete satisfaction surveys. Ask them for suggestions that you can implement (or at least seriously consider).

Use AI to refine existing content

Tools like ChatGPT can also provide excellent ways to improve or reassess some of the content you already have. Examples of how to use AI like ChatGPT to refine content include (but aren’t necessarily limited to) the following:

• Ask the AI to suggest awesome synonyms and antonyms for common words
• Request help fleshing out great ideas—as with asking for suggestions on additional subheadings to add to a listicle for a content refresh
• Explore language suggestions that could help make your content more persuasive, engaging, or relevant to your chosen tone
• Come up with great topic ideas for follow-up content

ChatGPT and similar options can help you proofread your writing and ensure it’s perfect, as well.

Level up when it comes to content quality

With or without tools like Google SGE on the scene, content quality and originality will always be vitally important. Yes, it’s important now. But in the future, it needs to be able to deliver more than tools like Search Generative Experience snapshots can on their own, so work on leveling up now.

Remember, focusing on unique, intent-aligned content will boost your probability of appearing as a snapshot suggestion. And the better the content, the more likely a search user will be to click through and check it out instead of simply reading the snapshot result and moving on.

If you’re not already using skilled freelance writers and content creators to ensure your content is everything it should be, now is a great time to start. Consider signing up for an account on an elite marketplace like WriterAccess to ensure that you’re connecting with the vetted, experienced writers your website deserves.

WriterAccess even leverages the power of AI to help match you with the ideal writers for your project!

Conclusion

With the way AI-powered tools like Google’s Search Generative Experience have exploded onto the scene, it’s understandable that many digital marketers aren’t quite sure what to make of them yet. But when used wisely and properly combined with human ingenuity, AI can really help your brand ascend to the next level.

Take the first step into the future today when you try WriterAccess free for two weeks. You’ll love the way the right writers and creators help you supercharge your SEO strategy!

The post Search Generative Experience: What Is It & How Does It Impact SEO appeared first on WriterAccess.

They also want ongoing relationships with those brands and to feel like they’re part of what those brands are putting out there. User-generated content – including blog posts, photos, social media content, and reviews – gives consumers what they’re looking for. 

It’s also very good for brands because, for one thing, it shows the search engines that customers trust the business, and it’s good to show those pages to other searchers. If that content is SEO optimized, then search engines are more likely to reward you with that coveted first-page listing. Here’s a closer look at how that works and how you can leverage your audience’s UGC to fortify your ongoing search engine optimization strategy.

Is UGC Good for SEO?

For digital-age shoppers, the internet and Google are more than just a way to kill some spare time or satisfy their curiosity on a few random topics. Over 80 percent of shoppers start their product-buying journey with at least one round of online research. 

Google, Bing, and the rest of the search engines heavily emphasize helpful, relevant, and fresh content. So, the more of this type of content you have on your site, the better it is for your SEO strategy. 

User-generated content keeps people talking about you and helps supply Google with the steady stream of new content it wants to see from brands. It also helps you leverage the incredible power of social proof, as shoppers like to see that other consumers have made similar purchases and are happy with what they bought.

The more people interact with your brand, including by purchasing from you and creating user-generated content, the better it is for your SEO.

5 Ways to Leverage UGC for SEO

Ready to start putting the power of user-generated content to work for your brand? The following are some key strategies brands like yours use to boost their SEO and get ahead with UGC.

1. Incorporate UGC in blog posts and articles.

User-generated content like photos, videos, or testimonials can help take a blog post or informative article that’s already good and make it truly great. It helps add credibility to any product claims and prove to new shoppers that your brand delivers on its promises and touches people’s lives meaningfully. 

Consider which types of UGC would fit best with your content. Ask your users to create some examples, using incentives like prizes, features, or shoutouts to sweeten the deal. Then, weave your audience’s creations into the flow of your blog posts and articles to help them stand out to search engines in all the right ways. 

2. Boost social media SEO with UGC

A formidable social media presence is essential in any complete SEO strategy. It helps ensure people know you’re out there, drives traffic to your website, and perfectly complements your SEO strategy. 

Social media is also an ideal way to leverage user-generated content to your advantage. Use social listening technology to track what people say about your brand and share some of what you find. Use incentives like contests, drawings, and prizes to incentivize followers further to create dynamic new UGC to post to their feeds.

3. Boost local SEO with customer reviews and testimonials

A solid SEO strategy is just as important for local businesses as it is for global brands. People use mobile devices and search engines to research shopping decisions and find viable local solutions, including when they’re on the go. And most possible customers will read at least a handful of past customer reviews before finalizing a decision to buy. 

That said, make sure your local business has a solid strategy for encouraging, finding, and responding to existing consumer reviews. And ask satisfied customers to review your business on Google, social media, and so forth. Offer incentives when it makes sense, and respond professionally to all reviews–including negative ones.

4. Create a community and brand advocates

User-generated content does more than help other shoppers make confident, informed buying decisions. It also helps build a culture around your brand and make your followers feel part of a community. 

Encourage this effect to the greatest extent possible by making smart decisions about your UGC strategy. Choose platforms and interfaces that appeal to your target audience, and make sure your messaging is clear, concise, and helpful when communicating intent to your followers. Leverage hashtags to help your UGC campaigns be shared widely among users and proudly share the best of what your audience creates.

5. E-stimulating word-of-mouth marketing

User-generated content campaigns can help put you on the map with Google. But truly well-executed examples can generate some serious buzz and get people talking about your brand – especially when content goes viral. 

Viral content is the type of content that people can’t resist sharing and talking about with their friends and social circles. And the more people talk about your brand – both online and offline – the stronger the signals sent to Google that show your brand is doing something worth rewarding with plum SERP rankings, more exposure, and a higher authority score. 

Conclusion

Ultimately, great content is the cornerstone of any successful SEO strategy. But it would be best to have plenty of variety to keep people and search engines interested in what you’re doing over the long haul. User-generated content is one method for sure. 

But first, you need a steady flow of next-level marketing content to get people interested in becoming part of your brand. Hiring experienced content creators, SEO experts, and copywriters to help you with the job is an ideal way to scale your content production efforts affordably and effectively. 

Meet some of the marketing world’s best, most experienced content professionals when you sign up for your free 14-day WriterAccess trial today, and prepare to be amazed!

The post UGC SEO: 5 Ways to Boost SEO with User-Generated Content appeared first on WriterAccess.

That’s a lot of people spending a lot of time on a site some marketers don’t think twice about. If that sounds like you, it’s time to develop a Reddit SEO strategy to improve your organic search engine ratings.

This article will give you five ways to add Reddit to your SEO toolbox as part of a smart content marketing strategy. 

#1 Is Reddit Useful for SEO?

Reddit is a discussion aggregator and social news site. It stands out among social media platforms because of the variety of topics discussed there. You’ll find a community for just about every niche, from baby care to zoology. 

It can be tricky to use for marketing because the platform is heavily moderated and has rules against self-promotion. But it can be a valuable tool for SEO, though. It is just a matter of engaging with the right posts and being transparent about your brand name. 

With a proper SEO strategy, you can optimize Reddit to improve your internet presence and increase your ranking in organic searches. For example, you can use Reddit for organic backlinks, which enhances your SEO. 

#2 How To Use Reddit for SEO

The place to start your Reddit SEO journey is by creating a profile. When setting up your profile, include a link to your website. Once you create the account, go to your profile and click on social media links. It will give you the option to put in a custom URL. 

You can also link to your social media sites here. If you have a YouTube channel or a blog, put the links in for more traffic. Now that you have an account, it’s time to find some subreddits. 

Participate in Relevant Subreddits

A subreddit is a subcategory on Reddit that allows you to focus on one specific topic. Choose a subreddit that is close to your brand. For instance, if you sell coffee, look for a subreddit that covers the best types of coffee. 

The closer the subreddit concept to your product or service, the better chance you have of driving traffic to your website. It is like choosing a target demographic when setting up an online ad. You want the right people to see your link. 

Build Up Your Karma

Karma is Reddit’s way of showing how active you are on the platform. You get karma when you:

• Get an upvote
• Give an award
• Receive an award

Karma helps you build trust with Reddit users. The more karma you have, the more people will show interest in your profile and click on links related to your brand. You can’t go far on Reddit without it. 

Once you have enough karma, you can create your own subreddits and enhance your SEO. A personal subreddit for your brand gives you control over the content posted without having issues with moderators, who might otherwise remain promotional links. 

Consider Paid Ads

Like most social media platforms, you can pay to be seen on Reddit. Research indicates that ads on Reddit have a significant influence on the purchase journey.

They stimulate viewers to look closer at a product or service. The ads also lead to 15% more spending than on other sites. 

You’ll pay for the privilege, though. While Instagram and Facebook offer pay-per-click advertising, meaning you only pay if someone clicks on the ad, Reddit has a different system.

You will pay per impression on this news site. That means you pay every time that ad appears, whether someone clicks or not. You can expect a Reddit ad campaign to cost more.

Monitor Reddit for Mentions

This is something you should do on all social media sites. If there is a discussion about your brand or service, you want to be part of it. To do this right, you need a tool that will listen 24/7. 

There are apps that will do this for you on all your social media sites at once. This allows you to view comments, answer questions directly, and even deal with any negativity associated with your brand before it becomes a fire. 

Host an AMA

This is Reddit speak for announcing that users can ask you anything regarding a specific topic. It lets you connect with people interested in your industry, topics, or brand. 

Pick a time of day with a lot of traffic from your target audience. A weekday is a good guess if you are unsure. Some suggest that Thursdays have the most general traffic. 

Before issuing the AMA, complete your profile. Have an image representing your brand, links to your web pages and blog, and a full, well-written description. 

Next, create a topic and proof picture for your AMA. The proof picture is your written invitation.

The proof is a picture of a notice about your open discussion and topic. Often, people post an image of themselves holding the notice up. For example, your notice might say:

Hi, I’m John Smith, CEO of Marketing R US, @YourRedditName. I’m hosting an AMA on Thursday from 1 to 2 p.m. EST. The AMA is about SEO and why it matters for your business. 

Now, share your proof picture everywhere. You can post it on other social media sites on your website and write a blog about it. Send out emails to any leads and clients. Make sure to let them know you will be on Reddit. 

You can use Reddit as a content marketing tool just like any other social media site, yet many businesses overlook it. Of course, you need everything you do on Reddit to be well-written and strategized. 

WriterAccess connects you with some of the top content marketing talent in the world. We can help you develop topics and drive traffic to your website using Reddit and other tools. Find out what WriterAccess can do for your brand by signing up for our free trial today!

The post How to Use Reddit for SEO: 5 Tips to Boost Your Strategy appeared first on WriterAccess.

Repurposing anything involves either changing it to fit a new application or utilizing it in its original form. The custom doesn’t just apply to tangible objects. 

Repurposing content and other content marketing material is typical practice. 

Instead of coming up with brand-new visuals for a new campaign, a marketing company can repurpose content by utilizing content from an earlier, successful advertising campaign.

Here are 25 creative ways to repurpose content for the best results.

What Does It Mean to Repurpose Content?

Repurposing gives you the ability to build on something that was good, but may not have totally hit the mark or refresh an old piece of content.

Things change, and users don’t want to use old material. Have you ever searched for an article to post or reference, only to say “hmmm…this is what I need, but it’s from 2011!” And then you keep searching, only to choose your runner-up choice that isn’t quite as perfect for your needs because it was written within the past year.

There is a kind of unspoken expiration date on content. It’s not that no one will use or reference the article, but the value of it drops significantly after a year or two. And that expiration date depends a lot on the type of content.

What Kind of Content Might Need Repurposing?

You may be part of a well-oiled content marketing machine, but no content campaign is without its flaws. Maybe you had a few pieces that didn’t quite match your expectations, or perhaps you’re simply out of ideas.

It’s possible that your blog content writers may need a little change of direction to help your content reach its potential. And you might just find that spark by taking a look at the past.

Any type of old content might be a good candidate for repurposing. Think about COVID-19 updates—are you still sharing any medical articles that were written in March of 2020?

Here is something that would have been relevant back when Facebook was still a novelty:

But Facebook currently has over 3 billion active users each month. The article also has a broken image link and puts likes in quotes because the term is new and still feels grammatically strange to him.

Yet, the title and probably some of the tips aren’t actually wrong. It’s just way past the expiration date. And who is really using it, except for a marketer who is purposely rounding up outdated content examples?

A lot of brands are doing this—they either leave old content to mold on the site or delete it, leaving broken links and wasted effort in their wake. You could be wasting some of your best content.

What is the Benefit of Repurposing Content?

One of the best things about repurposing content is that it’s not branded as such. All readers care about is getting the information they need, when they need it. They’re not concerned about the origins of that work. And even if they did notice similarities to other content, they’re happy to have all of their relevant information in one source.

Someone who’s just learning about your company will always judge you by what benefit they can receive right now from your content. It doesn’t matter if you have to occasionally refresh an old article to make that happen. Your only goal should be to deliver the best content possible. Repurposing goes a long way toward helping you do just that.

• You can save time by using previously published material again or by designing new content with repurposing in mind. 
• You may already have the data to help you identify high-performing bits of content to reshape and redistribute.
• Search engine crawlers will often view you as an authoritative source when you have a number of articles focused on closely related targeted keywords. 
• You’ll provide your readers with relevant information in a variety of formats.
• Reusing content enables you to quickly scale in content volume and audience size. 

What is the Difference Between Repurposing and Plagiarizing?

Plagiarism in all forms is wrong. Whether it’s plagiarizing from another source or self-plagiarism, this practice only hurts the one who is plagiarizing. 

It’s not only unfair to the original content creator but it is frowned upon by Google, which penalizes sites that use plagiarized content.

Repurposing, on the other hand, isn’t copying content. 

Repurposing involves taking existing content and either adding to it or changing it materially, or putting it into a different format for public consumption.

How do You Repurpose Content?

Repurposing content entails employing one piece of content in many places or in alternative forms. 

Start by looking at your stats if you want to repurpose current content for several platforms. 

Keep in mind what has been successful and come up with ideas for new methods to provide the same material to your various target groups.

Here are some suggestions to help get you started:

• Converting an existing article into a list-based article is a great way to give new life to an already solid piece.
• Breaking down one piece into several relevant articles can expand your reach and add credibility to your organization’s reputation.
• Adding to an older article or list not only gives you a brand new piece of content with very little work, but it also shows readers that you’re the first to act on emerging trends.
• Using different marketing channels can help you to gain massive exposure with just one piece of content. For instance, words spoken during a YouTube video could be used as the text for an article on your website.

If you believe there is no way to reuse the content you already have or will have, then take some inspiration from the following ideas.

30 Ways to Repurpose Content with Examples

Content is incredibly versatile by its very nature. Get creative, and experiment with the easiest transformative methods for your existing content first. You’ll be surprised at how much additional mileage has to offer!

1. Convert it to a script for voiceovers and closed-captioned videos

The “media” part of social media gets woefully neglected – blogs and landing pages are essential, but not every one of your potential customers enjoys reading, particularly if they’re pressed for time.

Instead, try to restructure the format of your content, using sub-headers as talking points or simply reading the article outright as a voiceover to videos showing appropriate work, prep, or views of your products.

Connecting time signatures on the voiceover and video will also allow you to upload the article as a closed-captioning script, making your videos – and already-written content – accessible to the deaf community and hard-of-hearing viewers.

2. Offer it to customers as an eBook download

Free offers always capture attention, so repackaging something that you already own, and have already paid for, creates a tidy win-win situation.

Isolate a landing page and paste it into a sales sheet or digital brochure copy with the initial article and offer it as a limited-time free offer.

You’ll get contact information for warm leads, your customers will feel they have bought-in value when it comes to your products, and you’ll be able to get additional usage out of content that would otherwise end up on the visual back burner as time stretched on.

3. New content linkbacks

Building authority is an uphill battle in the age of the Google search, but that doesn’t mean you shouldn’t attempt to stay topical. Whenever you have new content written, direct your freelance writer to touch on a previous subject that you already have content on and link back to that post.

This will help support traffic for both content pieces and keep older content relevant with no expensive fanfare or hyperbolic banner ads required.

4. Include it on the customer onboarding

Sending out a welcome email? Why not flesh it out with a little cut-and-paste (or better yet, a link to track traffic) straight from your existing content? You can even make mention of the source in your welcome message, and encourage your readers to “click through to read the rest” with a truncated passage at the end of the email.

You’ll be familiarizing them with the concept of turning to your pages and blog for answers in your expert subject matter and starting your relationship off on the right foot.

5. Spice up email campaigns

Weekly or monthly email newsletters are an excellent way to stay relevant and at the forefront of your customer’s minds, but filling them with content can be a challenge.

Using old blog posts is an excellent way to take the effort out of the process, allowing you to effectively ‘repackage’ existing articles and posts into a fresh new format. Unlike the normal “rules” of content, the older the better for this application. if you’re anxious to optimize your content, remember that means

6. Link from product/service pages

Your product pages are a rich, interactive platform to entice your customers – but only if they’re filled with content to enrich their buying experience.

While product descriptions pique interest, linking or including content helps your brand establish authority in the marketplace and helps buyers on the fence hop down – right into your checkout flow.

7. Turn it into a Landing Page

The humble A/B test can tell you a great deal – about your customers, about your company, and about the success of your various products. The most definitive pathways start with a targeted landing page, which is easy to flesh out when you lean on existing content.

Simply mix it up with a few well-defined “buy now” or “click here” buttons or banners, and you’re well on your way to determining the best way to capture attention and a higher volume of sales.

8. Offer a Udemy Course

If your content is long enough, consider expanding it even more and turning it into an online mini-course on Udemy or another course platform.

9. Turn it Into a Slide Presentation

Since you’re only putting your blog content in presentation form, this is one of the simpler methods to reuse it.

10. Create an Infographic

If your blog post contains a lot of data, facts, or stats, it might make an interesting infographic.

11. Source Authority Quotes

Does your content contain leadership quotes? If so, you could extract those and then design social media posts with them.

12. Record a Podcast

Record a podcast episode based on the content. Add lots of chatter around the content to make it less like you’re repeating a blog post.

13. Edit Stock Images

Stock images are often boring, but if you take old stock photos and make interesting edits, this is a form of content repurposing that can have great results.

14. Post Video Content Snippets

Make little videos from old content videos that you already have. Post them as Reels on Facebook or Instagram Shorts.

15. Post Video Outtakes

Scroll through your scrapped videos and repurpose the good stuff into fun or interesting video outtakes to post on YouTube or on your site.

16. Post Transcripts

If you have podcasts or webinars, you can repurpose that content into text transcripts.

17. Convert YouTube Videos Into Blog Posts

You can also turn video transcripts into blog posts by adding formatting and related content.

18. Make Videos From Podcasts

Whenever you record a new podcast episode, make a video of it as it happens. Then you can post the podcast video online.

19. Embed Podcasts

Repurpose podcasts by embedding them in whole or part thereof in your blog posts.

20. Update Older Content

Review older content that has performed well and repurpose it by updating it and adding new information.

21. Turn Testimonials Into Social Media Posts

Do some designing and use your testimonials as attractive social media posts.

22. Make a Drip Campaign

Use older blog posts as content for an email drip campaign.

23. Make a Demo

Turn a demo into a lead magnet.

24. Convert an Infographic

Turn an existing infographic into a listicle blog.

25. Make a Quiz

Convert an infographic into a quiz.

26. Repurpose Customer Service Questions

Make an FAQ page on your website from questions that your customer service team has been asked.

27. Repurpose Facts From Blog Posts

Make little “Did You Know” sideboards for your website from information from old blog posts.

28. Make a Newsletter

Use an old blog post to make a newsletter.

29. Do a Press Release

Turn a blog post into a press release

30. Bundle Blog Posts

Gather your best-performing blog posts and make an e-book out of them.

There are countless ways to repurpose content so it continues to work for your marketing goals. 

Let the experts take care of repurposing your content. From creating listicles to writing press releases, you can outsource all of these content types with the help of freelance writers at WriterAccess.

Start right now by signing up for a free 14-day trial!

The post 30 Ways to Repurpose Content for Optimal Results [with examples] appeared first on WriterAccess.

In this guide, we’re walking through the process of scaling your content marketing agency to the next level and exploring several common bottlenecks you can avoid with the right growth strategy.

Doing it alone and bootstrapping your way to success is great in the very beginning, but there comes a time when forming strategic partnerships around content creation provides your agency with a better ROI.

What Does a Content Marketing Agency Do?

A content marketing agency is a company that helps all kinds of businesses create and distribute valuable, relevant, and consistent content to attract and engage a clearly defined target audience. 

The goal is to drive profitable customer action through the creation of content that is informative, educational, or entertaining. 

Primarily, content marketing agencies focus on online content to drive their client’s goals. These agencies work with a wide range of clients, from small businesses to large enterprises across various industries. 

They help businesses of all sizes create content marketing plans that align with their overall business goals and objectives. With the right content marketing strategy, businesses can build trust with their audience, which in turn drives more leads, sales, and ultimately, revenue.

What Services Do Content Agencies Provide?

Marketing agencies offer a range of services to small, medium, and large businesses, including:

Content Creation

Content agencies help businesses create various types of content, such as blog posts, articles, e-books, infographics, videos, and more. 

This type of content aims to educate, entertain, or persuade the target audience. 

The agencies work closely with businesses to understand their target audience and create content that resonates with them.

Content Strategy

Content agencies help businesses develop content strategies that align with their overall marketing and goals for growth. 

This includes identifying the target audience, creating a content or editorial calendar, and determining the types of content that will be most effective, such as text, video, audio, graphics, and more. 

Overall, they help businesses to create a consistent and cohesive brand and message that resonates with the target audience and supports the overall goals of the organization.

Search Engine Optimization

SEO services include conducting keyword research, optimizing headlines, meta descriptions, and images, and ensuring that the content is structured in a way that makes it easy for search engines to understand.

Social Media Management

Managing social media accounts includes creating and scheduling posts, engaging with followers, and running social media campaigns. 

Content marketing agencies help businesses identify the best social media channels for their target audience and create content that resonates with them.

Content Distribution

Agencies help businesses distribute their content through various channels, such as publishing on the business’s website, submitting to directories, and aggregators email marketing.

Analytics and Reporting

This service includes setting up and monitoring analytics on the business’s website and social media accounts and providing regular reports on key metrics such as website traffic, engagement, and conversions. It also includes identifying areas for improvement and informing data-driven decisions about future content strategy.

Creative Design

Content agencies may also help businesses with their creative design needs such as infographics, social media graphics, e-books, and more. 

This usually includes developing a consistent brand aesthetic and ensuring that future content is on-brand.

Content Translation

Content agencies sometimes also help businesses translate their content into different languages to reach a global audience. 

This may include translating existing content or creating new content in relevant languages.

As you can see, there are myriad services that a content marketing agency can provide. Not everyone will be offered at every content marketing agency.

How Much do Agencies Charge for Content Marketing?

The amount that a content marketing agency charges for its services is highly dependent on a range of factors that include:

• The size of the agency – Smaller agencies may charge less unless they are boutique agencies with personalized services
• How long the agency has been in business – Newer agencies that still have a lot to prove regarding their ability to produce results will typically charge less in their early years, gradually increasing fees as their reputation improves.
• Who the agency is serving – Most agencies understand that a one-person small business isn’t going to be able to afford the same higher fees charged to a large corporation.
• The services provided – Many content marketing agencies offer a kind of à la carte approach, where businesses can pay according to the services they want to buy. Alternatively, they may offer tiered service levels to accommodate various-sized businesses.

Content marketing services can range from anywhere between $3,000 a month to more than $60,000 a month for elite, enterprise-level services.

Why Scale My Content Marketing Agency?

A popular quote captures the importance of scaling up your content marketing agency in one simple phrase: “If you’re not growing, you’re dying.”

In business, this couldn’t hold more true. If you stop trying to acquire more content marketing clients and improve your existing relationships, you’ll slowly find yourself losing customers with your revenues going downhill.

The only way to survive in today’s competitive business environment is to establish a consistent growth mindset and do everything you can to grow your business day in and day out.

What Challenges Are Involved in Scaling an Agency?

Scaling a content marketing agency is not easy, and there is often a wide variety of challenges owners and managers face leading their company toward success.

Let’s discuss common agency challenges such as low profits, customer churn, hiring freelancers, and managing workflows effectively.

Low profit

When you begin scaling your content marketing agency, your business will often have a significant amount of overhead, additional staffing costs, and expenses directly related to investments in your growth.

Since growing your revenues takes time, this may lead your agency to experience a low-profit cycle where your expenses are greatly increased. Navigating through this cycle and overcoming the initial “growth pains” of your agency is critical.

Customer churn

As your agency grows, some customers won’t align with your processes, procedures, or strategy any longer. You can’t keep all of your clients happy every second of the day, and it’s expected that you’ll have some customer churn as you start scaling and growing.

Hiring great freelancers to produce content

One of the most challenging aspects of successfully growing a content marketing agency is finding the right freelance talent. You have to determine whether they have the qualifications required for your content and verify that they produce excellent content consistently.

By establishing a strategic partnership with a content creation platform, you can start bringing in reliable and high-quality freelancers to your team.

Managing workflows

As your order volume begins to increase exponentially, it can often be very difficult to keep up with your previously established workflows without a reorganization or restructuring of your internal processes. Ensuring that your agency has the right workflows in place to scale and handle increased volume is key to successful rapid growth.

How to Scale a Content Marketing Agency

If you are a content marketing agency that wishes to scale, you can begin by offering one or two services that align with your strengths. 

As time goes on, you can add additional services from the list above.

Outsource

Many content marketing agencies start by providing written content, which they outsource through WriterAccess. 

WriterAccess provides a robust platform where content marketing agencies of all sizes can specify exactly what content they need, and be assured of receiving high-quality results from a vast talent pool of vetted writers. 

You can even get a free trial at WriterAccess to test it out for yourself.

Network

The annual Content Marketing Conference is a great way to network with other big players in the content marketing field. 

The more your agency networks with talent, other agencies, and professionals, the sooner you’ll be able to scale your content marketing business.

Invest Internally

In the beginning, the most successful content marketing agencies invested in themselves. 

Rather than taking all the early profits out of the business, invest them back in. Invest in things that will help your agency scale, like employee development courses, marketing, advertisements, and automation software.

Automate

Speaking of automation, this is a very effective way to quickly scale any type of business, including a content marketing agency. 

The more you can automate your processes, the more attention you can give to feeding your pipeline of new clients. 

You don’t even have to figure out your automation process yourself; there are numerous CMS platforms online that, for a reasonable fee, will completely automate the customer management process, from building an email list to nurturing leads, to final sales. It’s like having a guided hand along the entire buyer’s journey!

When you’re ready to take your content marketing agency to the next level, or even if you’re just starting out, you need a reliable source of high-quality content. WriterAccess is your ace in the hole for outsourcing SEO-optimized content that perfectly aligns with your constant agency clients’ needs. 

The 5 Key Elements to Scaling a Digital Agency

If you’d like to rapidly scale up your content marketing agency, five key elements must be implemented consistently.

We’re going to walk through each element in detail and show you how you can begin to implement these into your own business to begin scaling higher than you ever imagined.

The elements we present below are designed to help your agency with the talent, tools, and training required to achieve that fabled “exponential growth.”

1. Prepare for growth

If you expect to see rapid growth in your agency, you have to prepare for that growth upfront to avoid any growing pains or potential mishaps.

Begin to think about how you’re going to restructure and reorganize your internal workflows and content creation processes. How will you handle an increase in content production demand from your growing number of clients? Think about the additional expenses you’ll incur, and how you’ll handle a period of reduced profits while growing your revenues.

2. Optimize your workflow process

The content production workflows and processes you started with likely won’t take you to the next level. Depending on how you’re currently managing your workflow process, it might be difficult if not impossible to handle a rapid increase in clients and content production demand.

Take the time to optimize your workflow processes before you begin scaling, and you’ll be much happier and more successful in the process.

3. Simplify customer onboarding

When you’re only dealing with several clients at one time, onboarding them individually and taking extra care to answer all of their questions and concerns is a great way to build a client-agency relationship.

When you begin scaling, however, you’ll no longer have the capacity to onboard each client one by one. Think about how you can simplify your customer onboarding process, and potentially automate certain elements of the process.

4. Optimize content production

Is your content production process efficient? Do you have a way to handle freelancer churn, decreased content production due to external factors, or an unexpected event that leaves you without writers for a while?

All of these are potential events that could happen and should be planned for. Slow down and think about how you’re going to optimize your content production process to increase efficiency and improve output.

5. Use efficient software & tools to your advantage

As an agency owner or manager, there’s no shortage of time-saving tools and software out on the market.

Are you currently using content production software that ensures your content is properly optimized for search engines? Are you taking advantage of project management tools to manage your workflows and reduce clutter? There are hundreds of ways your agency can save both time and money by properly utilizing the software and tools available on the market today.

Scale your agency today with WriterAccess

If you’d like to take on more clients, create higher volumes of quality content, and rapidly grow your revenues, content creation platforms like WriterAccess can help you get all of the freelance talents you need.

WriterAccess has a directory of top-tier writers, content strategists, and even graphic designers that are fully vetted and ready to help your agency scale.

Sign up for a 14-day free trial and instantly ramp up your content production.

The post How to Scale a Content Marketing Agency? 5 Tips to Boost Sales appeared first on WriterAccess.

The sports and entertainment industries in particular are currently utilizing marketing with virtual reality using branded content to sell frontline experiences at matches and concerts.

Offering the customer a sample of what they can experience has been effective for selling VIP packages and the ability to see a game from home and literally get into it.

However, the real estate industry is also stepping up VR and marketing by making use of VR experiences to revolutionize how people look for housing.

The Landscape of Real Estate and Virtual House Hunt

Apartment-hunting can be a thorn in people’s sides for many reasons, especially in cities with tight housing markets like New York and San Francisco where the options are endless but someone can snag the apartment before you even show up for the tour.

A rent.com survey says 56% of apartment hunts take longer than three weeks, which can be a serious problem if a prospective tenant has an emergency such as a job change or household expansion necessitating new housing immediately.

The same survey also said that 29% of apartment-hunters looked at more than 20 apartments online before moving into one.
Apps like Realtour360° are using 360 cameras and virtual reality in order to give prospective tenants and buyers a thorough and interactive apartment-hunting experience.

Photos Are No Longer Enough

Photos can only show so much whether they are professionally staged by a real estate agent or quickly taken with a phone to find someone to sublet your apartment as fast as possible.

Realtour360° offers solutions for individuals, brokers, and real estate agencies so that taking 360 shots of your property is done in a snap and people viewing it can see more than what a photo would show them.

This is especially helpful for large and small properties alike, in that photos can be deceiving and the exploration aspect using both the 360 images and VR can make what’s often a very stressful process into something fun and engaging.

The app lets you add hotspots on the screen so that if you’d like to include static images of features such as appliances, crown molding, upgrades, and more the house-hunter feels welcome and like they’re on an adventure.

Increased Insights & Interaction

“There are so many applications for exploration and story-based games and campaigns with Realtour360°,” founder Jim Prucey states.

“It’s very easy and intuitive to touch items and interact with them, then use a VR headset so you feel like you’re right there.”

Marketing with virtual reality and further innovations in the field will make house and apartment hunting much easier for both listing agents and buyers/tenants.

By eliminating the need to arrange several visits, people searching for a home can save a great deal of time looking at multiple properties before committing to seeing some of them in person.

This also saves the listing agent time, and listings will also spend less time sitting on the market as a result of getting exposed to more serious buyers or tenants.

Benefits of Virtual Reality for Real Estate

When it comes to virtual reality in real estate marketing, the benefits are impressive. Here are a few of those benefits to show you why you need to consider adding VR for real estate to boost your efforts.

VR allows you to personalize the experience

Personalizing the shopping experience is a winning approach to gaining the respect and attention of customers today. Expanding that personalization to the search for suitable and desirable real estate is now possible and can truly make a difference.

Virtual reality allows customization of the home search experience, letting the customer personalize specific details of what they see (e.g., changing the colors of walls). Doing so allows them to become more engaged in the process and boosts their desire to make a quicker decision.

VR saves both time and expense

While creating 3D virtual tours can use up a good portion of your marketing budget, the overall results can be rewarding.

You save both time and expense by making fewer trips to different properties and limiting glossy print-outs of various materials to hand out.

Plus, the potential buyer can use VR to narrow down the properties they wish to visit in person, saving them both time and money.

VR allows for a more immersive experience

By incorporating VR into your real estate marketing, you can give potential buyers or tenants a more immersive experience.

A virtual reality real estate tour, which allows potential buyers to see the layout and design of a home, includes 360-degree views of both the interior and exterior.

As such, they can virtually interact with different homes, which will help them narrow down their choices more quickly.

VR expands the ability to reach more customers

With VR, you can market your properties to a wider audience located near or far at any given time. No travel is required for buyers or future tenants to “tour” homes in your area.

Essentially, that is to say, you can generate more views of properties than would be possible if required to do in-person showings to one customer at a time.

As an even bigger bonus, more than one potential client can view the properties at the same time, increasing the chances of a sell or lease agreement.

How to Use VR in Real Estate

Four of the most beneficial ways to use VR in real estate marketing today include creating 3D tours, utilizing virtual home staging, customizing for V-commerce, and offering new construction visualizations.

Create a 3D tour of each property

Creating a 3D tour of a property provides the potential buyer or tenant with a closer view, making them feel as if they are walking through the home themselves.

These tours can be guided so that you take them through 360-degree views, or they can be interactive, allowing the viewer to choose where to go next and what to see.

The goal of these virtual tours is to showcase the physical and virtual layout of real estate. Use them for houses, short-term or long-term rentals, and even Airbnb listings.

Once you learn how to create a VR tour for real estate marketing and discover how well it works for drawing in customers, you’ll be hooked.

Utilize virtual home staging

Staging a home can be expensive, and you may or may not gain from your efforts, as potential buyers and tenants have different preferences.

An empty home, however, is often less inviting to potential buyers, and many cannot visualize its potential. For this, virtual home staging will be beneficial.

With the use of editing software, you can virtually stage a home to capture the attention of your particular customers and help them see what could be. Allow them to discover what a particular room might look like with different color schemes, interior designs, or furniture positioning.

Customize for V-Commerce

Customize your virtual tour to appeal to your particular customer, focusing on particular assets that you know are important to them, such as interior design or lighting.

You can also add features that allow them to choose different furniture, change layouts, switch colors, and more, such as introducing them to products they may want to purchase to include in their new home.

This approach, called customizing for V-commerce, can bring you success in more ways than one.

Provide New Construction Visualizations

Marketing real estate that has yet to be built is a challenge that can be met with the help of virtual reality. Many buyers and tenants have a difficult time imagining how the interior or exterior will look and will discount new construction options.

For real estate still in the planning stages, you can use immersive technologies to showcase how the exterior and interior will look, selling it before even the foundation is poured.

In other words, you help those you are marketing to visualize what is to come and help them determine what they want.

This VR approach can benefit quicker decision-making, such as which variations or upgrades are desired with the original home design.

Interactive Content Is the Future of Real Estate

Creating an immersive experience for potential customers is becoming more and more common today, so much so that people are expecting it to help them make quicker decisions. To create this immersive experience, you will need to start with interactive content that meets the wants and needs of your target audience.

Interactive content is increasingly shaping the approach to successful real estate marketing today, creating an experience that attracts more viewers and increases sales.

It is also easier than ever for anyone to take this approach with the use of interactive technologies and content creators. You can begin by working with professional content writers like those found with WriterAccess and utilizing Ion, a comprehensive online platform that allows you to easily create interactive content experiences.

All you have to do to get started is sign up for the WriterAccess free 14-day trial, become familiar with the platform and writers, and determine how best to create the interactive content you want by becoming familiar with the user-friendly Ion platform.

The post VR for Real Estate: How to Leverage This Tool to Attract Customers appeared first on WriterAccess.

People turn to the Internet whenever they need information of any kind, including service recommendations for professionals like real estate agents.

According to research from the National Association of Realtors, 95 percent of prospective homeowners look for homes online. 

Of course, some of those people will ultimately complete that process independently, but the vast majority still prefer to work directly with an agent. 

And unless you make real estate SEO a top priority for your website, you run the risk of losing all that business to one of your competitors.

Here’s a closer look at everything you need to know to become the SEO ace you need to be to succeed.

What is Real Estate SEO?

You can create the slickest, most user-friendly real estate website in the world and fill it with exactly the kind of great content your prospective clients would love to read.

But none of that will matter if no one can find you in the first place. According to Hubspot, the top source of traffic for websites is an organic search. SEO determines the ranking you get in those searches.

If your web link appears on the second page, your chances of a click drop significantly. In fact, the top position on the search page, which is the sweet spot, gets 39.8% of all clicks.

Real estate SEO management meets the unique needs and goals of real estate professionals by design. More than 200,000 real estate agents are likely doing business in the U.S., so it’s a highly competitive market. The right SEO could put you ahead in your region.

SEO is what gives you a competitive advantage over other real estate agents and agencies in your area. It puts you at the top of the search page when potential home buyers and renters do a search.

To get that sweet spot, you have to be on top of the keywords, key phrases, and industry-relevant questions your target audience might ask.

4 Benefits of SEO for Real Estate Companies and Agents

Still not convinced? Let’s break down some of the exact benefits real estate professionals can see with good SEO practices.

Growing website traffic

“A picture is worth a thousand words” takes on a whole new meaning in the real estate industry. The best way to ignite interest in a property is through pictures. That won’t happen without effective real estate SEO.

Successful SEO helps drive targeted traffic to your pages so that you can dazzle them with glorious images of properties. You need the right people, though.

If you sell homes for a living, having individuals who only want to rent clog up your bandwidth doesn’t do you much good. To be successful, you need people looking to buy a house to form the majority of your website visitors.

SEO can help you target your audience, so the right people in the right place click your links on search pages. For example, most potential buyers and renters know what city they want to live in or even the area of town. SEO can target those people and bring them to your pages.

More targeted traffic means more conversions. When you have serious viewers on your website, your chances of a sale grow exponentially.

Improved brand awareness

Few industries rely so heavily on word-of-mouth advertising as real estate. You can use SEO to get referral links that bring people to your website.

It will also help raise brand awareness. So, that mom whose daughter is buying her first home might remember your brand name. When the time comes to help her daughter find a realtor, your brand comes up because she sees it all over the internet.

Authority in your region

Along those same lines, successful SEO helps build up your brand as an authority in your city or state. When deciding who gets that top ranking, Google looks for authority and value in a website. Developing informative articles and blogs that contain good SEO will get you noticed by the search engines and move you up in the rankings.

Increased ROI

ROI, or “return on investment,” refers to getting something from your online ads and website. The right ROI may mean increased traffic to the website. That, in turn, can mean higher sales. That small investment brought in money because of effective SEO, so it had a high ROI.

Must-Know SEO Tips and Strategies for Real Estate

Now that you know why real estate SEO is a crucial part of your future business success, it’s time to learn how to put together a winning strategy. 

Here are some essential tips to help you get started in the right direction.

1. Choose the right keywords

Whether you’re brand new to SEO or are simply looking to make an existing SEO campaign more efficient, it’s essential to make sure you’re targeting the right keywords. 

Keywords are an integral part of how search engines like Google match information seekers with websites that might meet their needs, so choose wisely.

Although there’s no law against trying to rank for broad key terms like “realtor” or “real estate agent,” most independent agents and small business owners will have better luck targeting niche keywords and long-tail key phrases instead. 

Think “condos for sale in [your city],” “homes using solar energy,” and similar options. 

A good keyword research tool can help you pick the right ones.

2. Optimize your site for mobile devices

If you know anything about SEO, then you’ve probably heard at some point how important it is to make your site mobile-accessible. 

After all, it’s been a while since people exclusively used laptops or standard desktop systems to shop or conduct research online.

Many people prefer to do those things via mobile devices these days, even when they’re at home, so websites need to be mobile-friendly to succeed.

It’s not just crucial for the convenience of your web visitors, either. Not optimizing your site for mobile can hurt your search engine rankings, as well.

And yes, people are absolutely using smartphones and other mobile devices to find real estate agents, browse listings, and more. 

In fact, nearly 75 percent of recent home buyers used the internet to search for homes at some point in their journey, and roughly half of younger homeowners actually found their current homes online.

3. Make quality a top priority

Search engine algorithms are a lot more astute than they used to be years ago. 

It’s no longer possible to trick Google into ranking your site by stuffing short, lackluster content chock full of keywords. 

Quality is king, and Google definitely knows the difference these days.

Quality also speaks for itself when it comes to search engine rankings. Focus on creating truly helpful, high-value content that digs deeply into topics prospective buyers and sellers want to learn about. 

Incorporate relevant keywords in natural, logical ways. Add multimedia options like images, infographics, or marketing videos when and where it makes sense to do so, as well.

4. Work on your backlink catalog

A robust backlink catalog is an essential part of any thorough real estate SEO campaign and with good reason. 

When other sites link back to your content, it’s a signal to search engines that it’s resonating with people and deserves a higher ranking.

However, it’s important to understand that not all backlinks are equal in value. 

For instance, you should never pay for services that claim to be able to get you hundreds (or even thousands) of backlinks for a fee. 

Those links almost always come from low-value link farms and can wind up hurting your SEO more than they help it.

Instead, work on building a collection of unique, valuable articles others in your niche will want to link to and share with their own audiences. 

You should also consider building amicable partner relationships with other content producers in your industry, as well as local media partners.

5. Localize your efforts

Naturally, real estate as an industry is highly location-specific, so effective real estate SEO is, too. 

After all, most of your potential clients will be looking for properties in a specific city, neighborhood, or another set area — especially when they’re getting close to converting. 

Google also loves giving information seekers results that are as specific as possible, so localizing your content is very good for your SEO.

Build dedicated standalone pages for each one of the locations you cover and fill them with informative, keyword-rich content and crucial information about your business. 

Update your site’s blog regularly with entertaining, helpful, or otherwise valuable articles, guides, and more.

It’s the best way to show Google that you’re an expert on your unique area’s real estate scene.

6. Register your site in the right places

Think back to the last time you used Google to search for a particular type of local business or service. 

Your organic search results likely started with a map followed by a list of companies in the specified area. 

Those businesses are there because they’re attached to Google My Business profiles, so you’ll want to set one of those up for your real estate business, as well.

You’ll also want to claim business listings in important directories like Yelp, Yellow Pages, Realtor.com, Angie’s List, and CitySearch. 

Register your business on as many reputable directories as possible, starting with Google My Business. 

Add additional content like photos and videos where appropriate. Keep your listings up to date and make sure they all match one another. 

This helps Google see you as a legitimate local business in your area.

7. Start and maintain a real estate blog

We may be living in the age of social media, but blogging is still alive and well. 

Plus, adding a blog to your company website is one of the best ways to maintain a steady stream of keyword-rich, industry-relevant content that search engines will love. 

Just be sure to give enough thought to the types of content you’ll be posting. Here are some great suggestions for boosting real estate SEO.

• Informative articles about your neighborhood that might appeal to prospective homeowners, including info on restaurants, nightlife, schools, walkability, and cost of living.
• Visual content that helps people picture the life they’d be living if they purchased one of your properties — video tours, professional photography, virtual tours, etc.
• Detailed videos and infographics designed to deliver deep dives into key topics at a glance.
• Interviews with business owners in your area, profiles on local companies, and so forth.

Set a content production and posting schedule, and stick to it. Do the same with your social media channels of choice, and use them to share your content around. 

Not only do your potential clients need to know when they can expect to see new content from you, but search engines love websites that are frequently and consistently updated.

8. Geotargeting and local SEO

Geotargeting refers to delivering content to the right local space. So, if you are selling a home in Chicago, the content doesn’t appear on pages for Los Angeles users unless it is part of the search, for instance, if a Los Angeles searcher looks for “homes for sale in Chicago.”

Geotargeting and local SEO are critical to real estate professionals looking to further their business growth in a predictable way. Real estate is not a one-size-fits-all industry.

Geotargeting and local SEO tighten the response area even down to one or two neighborhoods, so the right people see the marketing. It gives you high-quality leads.

How does geotargeting work? Start with keywords. You can focus your keywords, so they reflect your target. For example, you might write an article about fixing up homes on the East Side of Chicago.

You could increase the geotargeting by adding East side Chicago in various forms on your keywords:

• East Side Chicago real estate
• East Side Chicago homes for sale
• East Side Chicago homes to buy

By targeting your SEO, you help increase your search engine ranking in the correct location. At the same time, optimize your website for local SEO. Make sure it works well on mobile devices, loads quickly, and has a proper geotargeted meta title and description.

Don’t forget to optimize individual pages, too. Each page should have your address and content information.

You can add to your local SEO efforts in other ways, too. Get involved in local community programs and like them on your social media pages.

Maybe write guest blogs for companies in these areas, like banks providing mortgages. You could also partner with construction companies that do remodeling or landscaping in that neighborhood. Let them create a guest blog for your site.

Next, list your company in all local and national directories, both business and industry-specific. For instance, create a Google business profile.

Joining industry organizations such as the National Association of Realtors will also expand your local internet presence. Make sure to check for state and local chapters while you are at it.

[rock-convert-cta id=”92437″]

Wrap-Up: Take Your Real Estate SEO Campaign to the Next Level

Putting together a successful real estate SEO campaign isn’t a “set it and forget it” type of deal. 

As the internet, the world, and the tastes of modern consumers evolve, so does the running list of best practices for effective SEO. 

That’s why it’s essential to keep track of current SEO trends and update your real estate SEO strategies accordingly.

Ready to take the next step in the right direction? Check out our comprehensive list of must-know SEO trends!

You’ll learn about first-party data collection, omnichannel digital campaigns, interactive experiences, and many more up-and-coming practices set to be big this year.

Still wondering how to do SEO for a real estate website? When it comes to SEO, quality matters. Hiring a professional writer can give you the quality you need to be noticed.

WriterAccess can help you scale your content production. Get a 14-day free trial today to get the feel of it. Let WriterAccess help grow your real estate business with good SEO practices.

The post Master Real Estate SEO with These 8 Expert Tips appeared first on WriterAccess.

Market research plays a pivotal role in marketing. The initial step to effectively promote your products, services, and brand benefits is gaining a comprehensive understanding of your target audience, competitors, and industry landscape.

Market research helps you find the right customer for your brand in the first place. It also helps you determine what they’re looking for, accurately plan your campaigns, and keep up with your competitors.

In 2023, AI has emerged as a must-know research tool for digital-age marketers. Here’s a closer look at what AI market research is all about and how you can make the most of it.

• What is Marketing Research?
• The Evolution of Market Research
• 5 AI Market Research Tools to Help Streamline Your Process
• Leveraging AI for data analysis
• Will Market Research Analysts Be Replaced by AI?
• Conclusion

What is Marketing Research?

Marketing research is the process of gathering, analyzing, and interpreting data and information related to the market, consumers, competitors, and the overall business environment.

Its primary goal is to provide valuable insights and knowledge that can inform and guide marketing strategies, decision-making, and actions.

Marketing research helps businesses understand consumer behavior, preferences, and needs, as well as assess market trends and competitive dynamics.

This information is crucial for making informed marketing decisions, developing effective marketing campaigns, launching new products or services, and ultimately achieving business objectives.

The Evolution of Market Research

Just as the needs, tastes, and pain points of consumers have evolved over the years, so has the world of marketing. The industry’s go-to approach to marketing research has evolved quite a bit as a result.

Traditional market research methods

Traditional marketing approaches like surveys, focus groups, one-to-one interviews, and intercept encounters are fantastic ways for researchers to glean valuable information straight from the source. However, they can also be expensive and time-consuming.

Plus, collected data can quickly drift out of date, especially in today’s fast-paced digital world.

The emergence of AI in marketing research

Adding AI technology to the mix brings value and usefulness to the table. AI saves marketing teams a fortune in time, money, and labor by automating many aspects of the data collection process and effortlessly managing vast amounts of data.

Advancements in natural language processing and top-tier machine learning also enable AI market research tools to achieve near-human levels of behavior and intent analysis.

Enhanced predictive capabilities are another remarkable facet of AI-powered market research. By continuously analyzing vast datasets, AI systems can identify emerging trends and predict market shifts with a high degree of accuracy.

This predictive capability enables businesses to proactively adapt their marketing strategies, stay ahead of competitors, and capitalize on new opportunities as they arise.

AI’s ability to uncover hidden patterns and correlations within data also assists in fine-tuning product development, targeting the right audience segments, and optimizing marketing campaigns for maximum effectiveness.

As AI continues to evolve, its predictive prowess will play an increasingly pivotal role in shaping the future of marketing research.

5 AI Market Research Tools to Help Streamline Your Process

Ready to dig into how AI can make your brand’s market research workflow easier and more efficient? Here’s an overview of how that works.

Integrating AI into market research workflow

Modern marketers really have their options open as far as how they can leverage AI into their existing workflow. Today’s AI market research tools can quickly zero in on important trends and patterns, as well as automate many aspects of the data collection process.

They can also give you valuable suggestions on how to apply your findings, personalize your customer experience, and take your brand to the next level. Here are some key tools to consider.

1. SEMRush Market Explorer

This incredible multipurpose research tool lets brands collect and leverage data to facilitate market analysis, conduct competitor assessments, and gain valuable insights into niche markets or target demographics.

Researchers can conduct dynamic, multi-faceted market share analysis in a flash, as well as fully customize their approaches.

2. Poll the People

Marketers looking for an out-of-the-box way to put together and implement market surveys may want to take a closer look at Poll the People. Powered by OpenAI’s ChatGPT, this tool lets users poll a respondent pool of over half a million people.

Marketers can use this tool to test ad efficiency, get feedback on brand assets like logos, preview how audiences will receive branded content, and more.

3. AI Persona Builder

Rock Content’s AI Persona Builder is a promising new tool available as a feature within WriterAccess, the company’s elite content production platform.

It takes the guesswork out of putting together unique, highly accurate personas customized with your brand’s needs in mind. Persona results are based on genuine, carefully gathered data for accuracy and efficiency.

4. Kompyte

Kompyte is also a tool by Semrush that streamlines the process of understanding brand competitors and coming up with winning strategies to stay ahead of the game.

Specific features include detailed win-loss reports, strategies designed to help sales reps overcome objections, and access to a robust knowledge base.

5. Survey Sparrow

Survey Sparrow is a cloud-based tool designed to facilitate the process of creating and administering market research surveys.

Features include AI-powered assistance with creating compelling questions, real-time analysis of feedback received, and additional tools to assess employee experience.

Top brands like Facebook, Coca-Cola, Starbucks, and many more are already leveraging AI technology to make market research faster, more affordable, and more efficient. And accessible, affordable tools like the above can do the same for your brand.

Leveraging AI for data analysis

AI technology doesn’t seek to replace human analysts or marketing experts; instead, it complements their skills and equips them with powerful tools to excel in their roles.

This is particularly valuable in the realm of complex B2B market research, where the combination of human expertise and AI-driven insights can yield remarkable results.

AI achieves this by swiftly sifting through vast databases, extracting relevant information, and identifying intricate patterns that might elude human researchers due to the sheer volume of data.

This ability to process and analyze data at lightning speed is a game-changer for marketing teams aiming to gain a competitive edge in the B2B landscape.

The synergy between AI and human intelligence is the key to unlocking the full potential of AI-driven market research. By leveraging AI as a supportive tool, human research teams can amplify their productivity, make more informed decisions, and focus on strategic tasks that require critical thinking and creativity.

This collaborative approach not only optimizes the research process, but also empowers businesses to stay agile, adapt to evolving market dynamics, and drive sustainable growth in the competitive B2B arena.

Will Market Research Analysts Be Replaced by AI?

As useful as AI is, it’s unable to implement the lived experiences, empathetic capabilities, and genuine creativity a human research analyst brings to the table. So, no, AI won’t (and can’t) replace human analysts, although it does give them tools they can leverage to be better at what they do.

Trends and Future of AI Market Research

So, what’s most exciting about AI right now, and where is it going in the future? Let’s take a look.

Current trends in AI market research

In 2023, some of the most important emerging AI market research trends include innovations related to price optimization, survey technology, consumer inclusivity, and social media listening.

AI is also making huge strides in the customer experience sector via emotion AI tech. Brands everywhere are using what they learn from technologies like these to improve products, better train reps, and more.

The future landscape of AI market research

As far as where AI is going next, watch for advancements in fields like natural language generation and intelligent data collection.

Predictive analytics will also be huge, as will the growing focus on developing and using AI ethically, especially when it comes to data collection and use.

Conclusion

With efficient AI technology (like the options discussed here) as part of the mix, it’s never been easier to conduct better market research or make talented human research teams more efficient.

Take the next step into your brand’s bold new marketing future when you sign up for your free 14-day WriterAccess trial today! You’ll love the magic that happens when AI-powered tech and human creativity seamlessly come together.

The post AI Market Research: Tools, Techniques, and Trends appeared first on WriterAccess.

Whether you employ article writing companies for your content writing or use a specific blog writing service, there is still a considerable amount of work to do after a blog post is written.

Even without writing all the content yourself, you’re left with the task of editing, formatting, planning, and publishing the content. After that, you’re still faced with adding graphics, managing comments, and analyzing reach.

Without a blogging workflow process in place, it can feel like you’re wearing way too many hats. Use these tips to lighten the load:

1. Create High-Quality Content Briefs

Efficient communication is the key to content marketing strategies that hit all the right notes, since even the most experienced content writers need direction to consistently deliver their best. A thorough, high-quality content brief helps facilitate this by:

• Ensuring your finished content aligns with your ongoing branding and marketing goals
• Saving both you and your writing team valuable time, effort, and money
• Maximizing the quality level of each piece

At Rock Content, next-level content briefs are a top priority and one of our most effective methods for improving content quality and blog workflow on an ongoing basis.

Not only do we outsource most of our blog content to our elite WriterAccess content team, but we prioritize communication by regularly seeking feedback from our writers, as well as giving them valuable feedback of their own on each piece they create.

2. Outsource Content Creation

In 2023 and beyond, content scaling can be a genuinely daunting process without the right help in your corner.

Not only does a growing brand need to keep its website and company blog perpetually filled with informative, engaging content but there are social media feeds, guest blogging opportunities, and other marketing assets to consider, too.

Outsourcing content creation tasks to experienced freelancers is a wonderful way to effectively and affordably facilitate an easy blogging workflow without sacrificing anything when it comes to quality.

For example, Rock Content’s WriterAccess platform gives users access to a massive team of carefully vetted, experienced freelance writers.

Clients can instantly connect with talented creators capable of crafting any type of content you require.

3. Use an Editorial Calendar

Goal-setting and planning are essential parts of success when it comes to managing a successful brand. This is the case with content creation, and a good editorial calendar is an excellent place to start.

Among other benefits, a great calendar helps you:

• Effectively strategize and plan your content
• Add a visual element to your strategy
• Ensure all members of your content team all have access to the same info
• Set and meet important deadlines

An editorial calendar can be further used to keep track of any type of info, including target audience, sales funnel positions for each piece, social media posts, backlink-building efforts, and more.

Be thorough with your calendar and stick to it religiously.

4. Integrate Google Analytics into Your Site

Collecting and analyzing website data is another critical way to streamline blog workflow and help your content strategy steadily improve over time.

Although there are many incredible tools out there that take guesswork out of this process, Google Analytics is a must-have.

Not only is leveraging Google Analytics one of the most straightforward ways to keep track of how your site is doing, according to today’s top search engine, but it can help you:

• Better understand how visitors interact with your site
• Track and measure the success of your ongoing SEO strategies
• Learn where your visitors come from, which demographics they belong to, etc.
• Identify your best-performing posts and stand-alone pages

5. Leverage Trending Topics

Variety is the key to managing a truly dynamic blog your audience loves visiting again and again. Improve your blog workflow and add energy to your content calendar. You should include different types of blog posts in your ongoing content plan.

You’ll also want to keep track of trending topics and integrate them into your blog stream when it makes sense. Do this along with producing evergreen content.

Not only is this a great way to give SEO efforts a boost and show Google you’re keeping up with topics users are interested in, but it’s also an opportunity to keep your audience happy and engaged.

6. Have a Content Distribution Plan

While SEO is a great place to start when it comes to ensuring people actually find your blog content, you don’t want to be entirely reliant on it. Your ongoing blog workflow also needs a plan for pro-actively distributing your content to followers, fans, and newcomers sure to be interested in what you’re doing.

Social media marketing is one of the more popular ways to do this for several reasons. It’s convenient, free, and effective, but getting it just right takes finesse and planning.

This effort starts by putting thought into how you post, not just simply posting links to your latest content across your social media channels and calling it a day. For example, you can add teaser quotes from your piece prior to posting to help set expectations and get your audience excited about reading the future post.

Market your content at the times when your audience is most active and leverage the social media dynamic to start and maintain ongoing conversations about your posts. Consider supplementing these efforts with tactics like influencer marketing, sponsorships, and paid advertising, as well.

7. Add Visual Appeal to Your Posts

Web users assess a blog post with their eyes first, so how yours looks is nearly as important as how the actual text reads. Ultimately it won’t matter how insightful a post is if people quickly leave because they don’t like the presentation.

Consistently ensuring proper formatting is an ongoing part of how you streamline your blog workflow. Formatting makes your posts easier to digest, skim, and understand. It can also add value to your content and make people more likely to share or revisit your posts in the future.

Tips for formatting your blog posts like a champ include:

• Using headings and subheadings according to current best practices
• Adding visual elements like images, videos, or graphics for readability and value
• Using bullet points or numbered lists to organize content and make it easier to consume
• Using short sentences, paragraphs, and accessible vocabulary

Wrap-Up

Ultimately, a great blog workflow is all about leveraging ways to work smarter, not harder. Plan your content strategy accordingly and make good use of helpful tools that can contribute to an easy blogging workflow. Be sure to enlist the help of the correct people when it comes to making your content sparkle.

A team of experienced content creators who know what it takes to write winning blog posts is one of the best assets any brand manager could have in their corner. Start building your team today when you sign up for your 14-day WriterAccess trial!

The post 7 Ways to Streamline Your Blogging Workflow appeared first on WriterAccess.