tag:typepad.com,2003:weblog-550418 2009-07-07T08:30:00-07:00 News, insights, and resources for technology writers and marketers from Janice King, author of the book Copywriting That Sells High Tech. TypePad writinghightechbloghttp://feedburner.google.com tag:typepad.com,2003:post-6a00d83476991669e20115706657e2970c 2009-07-07T08:30:00-07:00 2009-07-07T08:30:00-07:00 Janice King Last week I wrote about the writing skills that copy writers can learn from technical writers. In the new world of planning customer communications from the perspective of content first and documents second, technical writers can also learn a few... <p><a href="http://feedads.g.doubleclick.net/~a/CKjBHM_ua0mzWdEwoPpYeZuxRoI/0/da"><img src="http://feedads.g.doubleclick.net/~a/CKjBHM_ua0mzWdEwoPpYeZuxRoI/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/CKjBHM_ua0mzWdEwoPpYeZuxRoI/1/da"><img src="http://feedads.g.doubleclick.net/~a/CKjBHM_ua0mzWdEwoPpYeZuxRoI/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/bqCkc2ms0y4" height="1" width="1"/>http://writinghightech.typepad.com/blog/2009/07/what-technical-writers-can-learn-from-copywriters-.html tag:typepad.com,2003:post-6a00d83476991669e20115706624f1970c 2009-06-30T08:30:00-07:00 2009-07-06T09:41:25-07:00 Janice King If your company is like many high-tech firms, the technical communication (techcomm) and marketing communication (marcom) groups are in separate departments and rarely interact, much less collaborate on writing projects. In some cases, techcomm may provide production support for graphics,... <p><a href="http://feedads.g.doubleclick.net/~a/mdJ9K4UdFHJiF9dz_LMu8h__LjY/0/da"><img src="http://feedads.g.doubleclick.net/~a/mdJ9K4UdFHJiF9dz_LMu8h__LjY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/mdJ9K4UdFHJiF9dz_LMu8h__LjY/1/da"><img src="http://feedads.g.doubleclick.net/~a/mdJ9K4UdFHJiF9dz_LMu8h__LjY/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/7801GYO_log" height="1" width="1"/>http://writinghightech.typepad.com/blog/2009/06/what-technical-writers-know.html tag:typepad.com,2003:post-66208015 2009-04-30T09:36:07-07:00 2009-04-30T09:36:07-07:00 Janice King The Technology Section of the Public Relations Society of America (PRSA) will hold its annual conference on high-tech public relations in New York on Tuesday, June 9, 2009. The agenda promises a strong focus on using social media tools for... <p><a href="http://feedads.g.doubleclick.net/~a/Yz_9o0tN2JtKvdAzEt5LNpR_MTc/0/da"><img src="http://feedads.g.doubleclick.net/~a/Yz_9o0tN2JtKvdAzEt5LNpR_MTc/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/Yz_9o0tN2JtKvdAzEt5LNpR_MTc/1/da"><img src="http://feedads.g.doubleclick.net/~a/Yz_9o0tN2JtKvdAzEt5LNpR_MTc/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/FcK4m-FK3kc" height="1" width="1"/>http://writinghightech.typepad.com/blog/2009/04/prsa-t3pr.html tag:typepad.com,2003:post-65472479 2009-04-15T08:36:00-07:00 2009-04-14T16:13:48-07:00 Janice King Many readers have asked me, "Do you offer training in technical copywriting? Do you know of an online seminar where I could learn more about the principles and techniques covered in your book?" Until now, my answer to both questions... <p><a href="http://feedads.g.doubleclick.net/~a/K9OfXdB7Yv-fZ7ziaV38nGboP8A/0/da"><img src="http://feedads.g.doubleclick.net/~a/K9OfXdB7Yv-fZ7ziaV38nGboP8A/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/K9OfXdB7Yv-fZ7ziaV38nGboP8A/1/da"><img src="http://feedads.g.doubleclick.net/~a/K9OfXdB7Yv-fZ7ziaV38nGboP8A/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/jaQJUC8TQUs" height="1" width="1"/>http://writinghightech.typepad.com/blog/2009/04/learn-technical-copywriting-in-an-online-college-course-.html tag:typepad.com,2003:post-64847033 2009-03-31T08:15:00-07:00 2009-03-30T14:10:14-07:00 Janice King A note from Janice King: Although I have written hundreds of them over the years, customer success stories and case studies are still my favorite copywriting project and tool for technical sales and marketing. If you are a technology marketer,... <p><a href="http://feedads.g.doubleclick.net/~a/6d3It0I1aSJ1v7IlOco1MzxwHuA/0/da"><img src="http://feedads.g.doubleclick.net/~a/6d3It0I1aSJ1v7IlOco1MzxwHuA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/6d3It0I1aSJ1v7IlOco1MzxwHuA/1/da"><img src="http://feedads.g.doubleclick.net/~a/6d3It0I1aSJ1v7IlOco1MzxwHuA/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/Fm7V5THUNTQ" height="1" width="1"/>http://writinghightech.typepad.com/blog/2009/03/guest-post-speak-to-the-right-decisionmaker-in-your-case-study.html tag:typepad.com,2003:post-63893657 2009-03-11T11:33:52-07:00 2009-03-12T15:20:54-07:00 Janice King I predict that within the year, many freelance and corporate copywriters will start to call themselves content writers, content marketers, content developers or, perhaps, content copywriters. The reason? Marcom and PR activities for many high-tech companies are shifting from traditional,... <p><a href="http://feedads.g.doubleclick.net/~a/5QtOYQJiGhUY3oZbDYRM772K-cQ/0/da"><img src="http://feedads.g.doubleclick.net/~a/5QtOYQJiGhUY3oZbDYRM772K-cQ/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/5QtOYQJiGhUY3oZbDYRM772K-cQ/1/da"><img src="http://feedads.g.doubleclick.net/~a/5QtOYQJiGhUY3oZbDYRM772K-cQ/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/nWrRaNUwC-0" height="1" width="1"/>http://writinghightech.typepad.com/blog/2009/03/from-copywriter-to-content-developer-.html tag:typepad.com,2003:post-62933341 2009-02-16T14:56:18-08:00 2009-02-16T14:58:14-08:00 Janice King I came across two important articles this week, indicative of a trend that I believe will significantly impact the work of technical copywriters from this point forward: 1. What if readers can't read? Discusses changes in audience reading habits and... <p><a href="http://feedads.g.doubleclick.net/~a/_G1OjHGP0yCb42QpT_S3717bk0I/0/da"><img src="http://feedads.g.doubleclick.net/~a/_G1OjHGP0yCb42QpT_S3717bk0I/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/_G1OjHGP0yCb42QpT_S3717bk0I/1/da"><img src="http://feedads.g.doubleclick.net/~a/_G1OjHGP0yCb42QpT_S3717bk0I/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/EcGtQ3_4_bo" height="1" width="1"/>http://writinghightech.typepad.com/blog/2009/02/what-if-prospects-wont-read.html tag:typepad.com,2003:post-61818760 2009-01-23T09:59:00-08:00 2009-01-23T09:59:00-08:00 Janice King Every copywriter today must know the techniques of good writing for search engine optimization or SEO. You can find a lot of good advice in books, web sites, and blogs devoted to SEO ... but here's a resource directly from... <p><a href="http://feedads.g.doubleclick.net/~a/2j2EOBBvMnX46O5TluOLK253MAY/0/da"><img src="http://feedads.g.doubleclick.net/~a/2j2EOBBvMnX46O5TluOLK253MAY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/2j2EOBBvMnX46O5TluOLK253MAY/1/da"><img src="http://feedads.g.doubleclick.net/~a/2j2EOBBvMnX46O5TluOLK253MAY/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/FzFp3-nr0e0" height="1" width="1"/>http://writinghightech.typepad.com/blog/2009/01/how-google-responds-to-seo-writing.html tag:typepad.com,2003:post-58227234 2008-11-08T20:20:45-08:00 2008-11-08T20:20:45-08:00 Janice King TypePad has chosen this blog as a featured site! Read the comments from the TypePad reviewer. <p><a href="http://feedads.g.doubleclick.net/~a/wXlhuMTuZWXih5pn0dvqvcBXW40/0/da"><img src="http://feedads.g.doubleclick.net/~a/wXlhuMTuZWXih5pn0dvqvcBXW40/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/wXlhuMTuZWXih5pn0dvqvcBXW40/1/da"><img src="http://feedads.g.doubleclick.net/~a/wXlhuMTuZWXih5pn0dvqvcBXW40/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/qdtyiJnFiTo" height="1" width="1"/>http://writinghightech.typepad.com/blog/2008/11/typepad-features-copywriting-that-sells-high-tech.html tag:typepad.com,2003:post-43587592 2008-09-09T10:51:00-07:00 2008-09-09T10:51:00-07:00 Janice King Many marketing communications projects involve the use of content from a variety of sources: photos from a commercial photographer or stock agency, diagrams from an illustrator, text from a freelance writer or other paid contributor. In your role as a... <p><a href="http://feedads.g.doubleclick.net/~a/eOrNlp6bvREiF11RDVRa5yL_LvY/0/da"><img src="http://feedads.g.doubleclick.net/~a/eOrNlp6bvREiF11RDVRa5yL_LvY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/eOrNlp6bvREiF11RDVRa5yL_LvY/1/da"><img src="http://feedads.g.doubleclick.net/~a/eOrNlp6bvREiF11RDVRa5yL_LvY/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/kqmQRbIvDtk" height="1" width="1"/>http://writinghightech.typepad.com/blog/2008/09/understanding-c.html tag:typepad.com,2003:post-43345544 2008-07-08T09:47:00-07:00 2009-03-12T15:36:45-07:00 Janice King Syndication sites are popular for distributing white papers and attracting sales leads. Learn how to expand the reach of your white papers and generate more leads in the teleclass Growing Leads With White Paper Syndication with guest Howard Sewell, a... <p><a href="http://feedads.g.doubleclick.net/~a/TkU2Je3roBfyLWQRo-AQU6gnYlI/0/da"><img src="http://feedads.g.doubleclick.net/~a/TkU2Je3roBfyLWQRo-AQU6gnYlI/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/TkU2Je3roBfyLWQRo-AQU6gnYlI/1/da"><img src="http://feedads.g.doubleclick.net/~a/TkU2Je3roBfyLWQRo-AQU6gnYlI/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/sFECYwSqIbY" height="1" width="1"/>http://writinghightech.typepad.com/blog/2008/07/teleclass-growi.html tag:typepad.com,2003:post-43587180 2008-06-10T10:39:00-07:00 2009-03-10T10:55:13-07:00 Janice King Infographics -- the highly annotated visuals that appear in newspapers to explain complex stories -- can be great tools for clarifying and enhancing technical content. I have studied many infographics books and recently found another book to recommend: A Practical... <p><a href="http://feedads.g.doubleclick.net/~a/bZN0_RBsUTbbgsXnG1aRP5RgAiU/0/da"><img src="http://feedads.g.doubleclick.net/~a/bZN0_RBsUTbbgsXnG1aRP5RgAiU/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/bZN0_RBsUTbbgsXnG1aRP5RgAiU/1/da"><img src="http://feedads.g.doubleclick.net/~a/bZN0_RBsUTbbgsXnG1aRP5RgAiU/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/OeQwNLGZSVM" height="1" width="1"/>http://writinghightech.typepad.com/blog/2008/06/infographics-en.html tag:typepad.com,2003:post-43351404 2008-05-27T10:12:00-07:00 2008-05-27T10:12:00-07:00 Janice King Especially in white papers or other marketing documents that need a formal writing style, it can be easy to include "legalese" words such as heretofore, whereas, and above-mentioned. These words are often confusing for readers and can create a style... <p><a href="http://feedads.g.doubleclick.net/~a/7f6Uc5LuR0i5z4Ah-jsUXgDBPO4/0/da"><img src="http://feedads.g.doubleclick.net/~a/7f6Uc5LuR0i5z4Ah-jsUXgDBPO4/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/7f6Uc5LuR0i5z4Ah-jsUXgDBPO4/1/da"><img src="http://feedads.g.doubleclick.net/~a/7f6Uc5LuR0i5z4Ah-jsUXgDBPO4/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/cL8CgMYGpQ0" height="1" width="1"/>http://writinghightech.typepad.com/blog/2008/05/avoiding-legale.html tag:typepad.com,2003:post-49389480 2008-05-14T06:15:00-07:00 2008-05-14T06:15:00-07:00 Janice King You may have seen the promotional emails that flew around the Internet in the past few days about a new video series from Michael Stelzner, author of the authoritative book on writing white papers. If, like me, you have seen... <p><a href="http://feedads.g.doubleclick.net/~a/YmPckFMsmgggNFBzVmfeemKMIdY/0/da"><img src="http://feedads.g.doubleclick.net/~a/YmPckFMsmgggNFBzVmfeemKMIdY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/YmPckFMsmgggNFBzVmfeemKMIdY/1/da"><img src="http://feedads.g.doubleclick.net/~a/YmPckFMsmgggNFBzVmfeemKMIdY/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/diXpu29r7pk" height="1" width="1"/>http://writinghightech.typepad.com/blog/2008/05/a-great-video-s.html tag:typepad.com,2003:post-37937699 2008-04-22T10:43:00-07:00 2009-03-13T13:53:00-07:00 Janice King For many copywriting projects, an enormous amount of time, effort, and political negotiation goes into the review process. You must continually juggle different comments from multiple reviewers against firm project schedules and budgets--not to mention the political sensitivities and personalities... <p><a href="http://feedads.g.doubleclick.net/~a/yhmwZJMWidNuGpWsqq-lwmyGwSg/0/da"><img src="http://feedads.g.doubleclick.net/~a/yhmwZJMWidNuGpWsqq-lwmyGwSg/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/yhmwZJMWidNuGpWsqq-lwmyGwSg/1/da"><img src="http://feedads.g.doubleclick.net/~a/yhmwZJMWidNuGpWsqq-lwmyGwSg/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/yYpn-s8e7Vg" height="1" width="1"/>http://writinghightech.typepad.com/blog/2008/04/reviews-jugglin.html tag:typepad.com,2003:post-43345122 2008-04-08T09:35:00-07:00 2008-04-08T09:35:00-07:00 Janice King Interviewing subject matter experts, especially technical people, can be a great learning experience ... or an exercise in exasperating bewilderment. Learn more about effective interviewing techniques in the teleclass Techniques for Interviewing Experts with guest John Brady, author of The... <p><a href="http://feedads.g.doubleclick.net/~a/Bdtm9XG685qZjVG-KokNFJ08ou8/0/da"><img src="http://feedads.g.doubleclick.net/~a/Bdtm9XG685qZjVG-KokNFJ08ou8/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/Bdtm9XG685qZjVG-KokNFJ08ou8/1/da"><img src="http://feedads.g.doubleclick.net/~a/Bdtm9XG685qZjVG-KokNFJ08ou8/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/fjqauhh9JjM" height="1" width="1"/>http://writinghightech.typepad.com/blog/2008/04/teleclass-techn.html tag:typepad.com,2003:post-14281319 2008-03-18T10:17:00-07:00 2008-03-18T10:17:00-07:00 Janice King You know the old saying: "Everything I know about life I learned from ... [my mother, my dog, my kindergarten teacher, insert your favorite source here]. Well, I'm sure that when you think back, you can identify a major influence... <p><a href="http://feedads.g.doubleclick.net/~a/5azhOa0fOOLsG-q8mHVOpFK8Brk/0/da"><img src="http://feedads.g.doubleclick.net/~a/5azhOa0fOOLsG-q8mHVOpFK8Brk/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/5azhOa0fOOLsG-q8mHVOpFK8Brk/1/da"><img src="http://feedads.g.doubleclick.net/~a/5azhOa0fOOLsG-q8mHVOpFK8Brk/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/S1bUVX_uiXU" height="1" width="1"/>http://writinghightech.typepad.com/blog/2008/03/everything-i-kn.html tag:typepad.com,2003:post-14253274 2008-03-04T10:23:00-08:00 2008-03-04T10:23:00-08:00 Janice King Many books have been published about copywriting and the challenges of marketing technology products. Some are good, many are a waste of time. I know, because I have read most of them and continue to keep the latest books in... <p><a href="http://feedads.g.doubleclick.net/~a/1haGMt21ZyIK3L2zaVZ7oi3_Ujc/0/da"><img src="http://feedads.g.doubleclick.net/~a/1haGMt21ZyIK3L2zaVZ7oi3_Ujc/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/1haGMt21ZyIK3L2zaVZ7oi3_Ujc/1/da"><img src="http://feedads.g.doubleclick.net/~a/1haGMt21ZyIK3L2zaVZ7oi3_Ujc/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/OPw1O3qGoVg" height="1" width="1"/>http://writinghightech.typepad.com/blog/2008/03/essential-books.html tag:typepad.com,2003:post-45785406 2008-02-19T10:42:00-08:00 2008-02-19T10:42:00-08:00 Janice King Is a recession coming? Are we in one already? These are hot questions for many marketers today. And the fear that comes with a potential economic downturn is prompting some to change their marketing plans for 2008, as reported by... <p><a href="http://feedads.g.doubleclick.net/~a/31GubTvcbifpyBkW02t9LPzLQhA/0/da"><img src="http://feedads.g.doubleclick.net/~a/31GubTvcbifpyBkW02t9LPzLQhA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/31GubTvcbifpyBkW02t9LPzLQhA/1/da"><img src="http://feedads.g.doubleclick.net/~a/31GubTvcbifpyBkW02t9LPzLQhA/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/1cReWug0Npk" height="1" width="1"/>http://writinghightech.typepad.com/blog/2008/02/smart-marketers.html tag:typepad.com,2003:post-43344482 2008-02-05T09:23:00-08:00 2008-02-05T09:23:00-08:00 Janice King Whether you are a writer, market, or graphic designer, you need to be just as concerned about the look of a white paper as its content. If a white paper isn't visually appealing, then it won't be as attractive or... <p><a href="http://feedads.g.doubleclick.net/~a/Dt9JJr8JryVpLmNE7rxwpOi1K9k/0/da"><img src="http://feedads.g.doubleclick.net/~a/Dt9JJr8JryVpLmNE7rxwpOi1K9k/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/Dt9JJr8JryVpLmNE7rxwpOi1K9k/1/da"><img src="http://feedads.g.doubleclick.net/~a/Dt9JJr8JryVpLmNE7rxwpOi1K9k/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/u-JOYu9Dm_o" height="1" width="1"/>http://writinghightech.typepad.com/blog/2008/02/teleclass-maste.html tag:typepad.com,2003:post-38531933 2008-01-29T10:37:00-08:00 2008-01-29T10:37:00-08:00 Janice King I regularly write about advanced technologies, but I will admit what some may consider a hopelessly antiquated bias: I much prefer print materials and rarely watch online videos or listen to podcasts. The main reason: Most rich media wastes too... <p><a href="http://feedads.g.doubleclick.net/~a/loUYi7HzkRS84dWADPGuQgm9JWo/0/da"><img src="http://feedads.g.doubleclick.net/~a/loUYi7HzkRS84dWADPGuQgm9JWo/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/loUYi7HzkRS84dWADPGuQgm9JWo/1/da"><img src="http://feedads.g.doubleclick.net/~a/loUYi7HzkRS84dWADPGuQgm9JWo/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/vlaXGtgKBbM" height="1" width="1"/>http://writinghightech.typepad.com/blog/2008/01/videos-podcasts.html tag:typepad.com,2003:post-43088338 2008-01-15T10:06:00-08:00 2008-01-15T10:06:00-08:00 Janice King If you missed Michael Stelzner's live seminar on writing and marketing white papers, you have another chance ... The full-day seminar is now available on a 4-disc DVD. In this seminar you'll learn how to: Master all aspects of white... <p><a href="http://feedads.g.doubleclick.net/~a/9kK2bpmajPx5QYejV37AQ3RjFbg/0/da"><img src="http://feedads.g.doubleclick.net/~a/9kK2bpmajPx5QYejV37AQ3RjFbg/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/9kK2bpmajPx5QYejV37AQ3RjFbg/1/da"><img src="http://feedads.g.doubleclick.net/~a/9kK2bpmajPx5QYejV37AQ3RjFbg/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/xAE418pNrcw" height="1" width="1"/>http://writinghightech.typepad.com/blog/2008/01/white-paper-sem.html tag:typepad.com,2003:post-43088944 2008-01-08T10:25:00-08:00 2008-01-08T10:25:00-08:00 Janice King Marketers who are responsible for blogging at several large, global companies have formed a new professional group: The Blog Council. Among the members are technology companies such as Cisco, Dell, Microsoft, Nokia, and SAP. The group is targeted to marketers... <p><a href="http://feedads.g.doubleclick.net/~a/AcTaqaAcMtvTVee1qnREVPIyCV0/0/da"><img src="http://feedads.g.doubleclick.net/~a/AcTaqaAcMtvTVee1qnREVPIyCV0/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/AcTaqaAcMtvTVee1qnREVPIyCV0/1/da"><img src="http://feedads.g.doubleclick.net/~a/AcTaqaAcMtvTVee1qnREVPIyCV0/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/cE7JYRHzMFc" height="1" width="1"/>http://writinghightech.typepad.com/blog/2008/01/new-professiona.html tag:typepad.com,2003:post-43089182 2008-01-01T10:31:00-08:00 2008-01-01T10:31:00-08:00 Janice King My favorite holiday is New Year's Day ... So full of potential, new ideas, and new energy. I wish you all of that and more than 2008. To help you with new ideas for technical copywriting, marketing, and sales, BtoB... <p><a href="http://feedads.g.doubleclick.net/~a/u1u76IbWjJnxPKblCh5d6yccYec/0/da"><img src="http://feedads.g.doubleclick.net/~a/u1u76IbWjJnxPKblCh5d6yccYec/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/u1u76IbWjJnxPKblCh5d6yccYec/1/da"><img src="http://feedads.g.doubleclick.net/~a/u1u76IbWjJnxPKblCh5d6yccYec/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/5MHy0YR38nc" height="1" width="1"/>http://writinghightech.typepad.com/blog/2008/01/marketing-trend.html tag:typepad.com,2003:post-37893497 2007-12-18T10:46:00-08:00 2009-07-02T10:26:43-07:00 Janice King Transition words and phrases are one area where writers often get into ruts. But not with this this handy little reference: A Writer's Guide to Transitional Words and Expressions by Victor Pellegrino. The book contains word lists based on the... <p><a href="http://feedads.g.doubleclick.net/~a/n_i2XMCjkZdYfl4P_92ypz_XB8s/0/da"><img src="http://feedads.g.doubleclick.net/~a/n_i2XMCjkZdYfl4P_92ypz_XB8s/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/n_i2XMCjkZdYfl4P_92ypz_XB8s/1/da"><img src="http://feedads.g.doubleclick.net/~a/n_i2XMCjkZdYfl4P_92ypz_XB8s/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/IbZDUUswhgw" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/12/sometimes-the-b.html tag:typepad.com,2003:post-38393183 2007-12-11T10:48:00-08:00 2009-03-13T13:55:50-07:00 Janice King Sometimes buying a product is difficult because of the variety of models--with options, add-on items, and services--the customer must choose from in order to obtain a complete solution. Promotional materials for these products must present the choices clearly and take... <p><a href="http://feedads.g.doubleclick.net/~a/xG9F3OQBQdNyTScgvQNBAOLGH2w/0/da"><img src="http://feedads.g.doubleclick.net/~a/xG9F3OQBQdNyTScgvQNBAOLGH2w/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/xG9F3OQBQdNyTScgvQNBAOLGH2w/1/da"><img src="http://feedads.g.doubleclick.net/~a/xG9F3OQBQdNyTScgvQNBAOLGH2w/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/gTviOXMRCaE" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/12/increase-produc.html tag:typepad.com,2003:post-38393385 2007-11-27T10:59:00-08:00 2009-03-13T13:57:07-07:00 Janice King Most copywriters don't equate high tech with high creativity. After all, how can you get excited about writing a brochure for a hardware or software product when most of the text must be a dull recitation of features and specifications?... <p><a href="http://feedads.g.doubleclick.net/~a/nx41YA3iztbBpeUSAqknzGNqa_M/0/da"><img src="http://feedads.g.doubleclick.net/~a/nx41YA3iztbBpeUSAqknzGNqa_M/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/nx41YA3iztbBpeUSAqknzGNqa_M/1/da"><img src="http://feedads.g.doubleclick.net/~a/nx41YA3iztbBpeUSAqknzGNqa_M/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/6uyZaA3NYwE" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/11/creative-copywr.html tag:typepad.com,2003:post-36532952 2007-11-06T10:49:00-08:00 2007-11-06T10:49:00-08:00 Janice King Writing customer proposals, especially in response to a lengthy and complex RFP, involves more than simply answering the questions and attaching the required support material. It involves creating compelling messages and value propositions, understanding the customer's true needs, and establishing... <p><a href="http://feedads.g.doubleclick.net/~a/6j2ZIdY2vLyIgU4fgdbBqfRSeE0/0/da"><img src="http://feedads.g.doubleclick.net/~a/6j2ZIdY2vLyIgU4fgdbBqfRSeE0/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/6j2ZIdY2vLyIgU4fgdbBqfRSeE0/1/da"><img src="http://feedads.g.doubleclick.net/~a/6j2ZIdY2vLyIgU4fgdbBqfRSeE0/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/Fn0PR75zwOs" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/11/a-useful-and-en.html tag:typepad.com,2003:post-38067667 2007-10-30T10:55:00-07:00 2007-10-30T10:55:00-07:00 Janice King When your documents come back from review by your legal department, you may notice that certain words are always removed or replaced. The likely reason: These words carry specific legal interpretations that create an obligation your company may not be... <p><a href="http://feedads.g.doubleclick.net/~a/oIAQQPL5FgPjiD03t-1tig9-u8U/0/da"><img src="http://feedads.g.doubleclick.net/~a/oIAQQPL5FgPjiD03t-1tig9-u8U/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/oIAQQPL5FgPjiD03t-1tig9-u8U/1/da"><img src="http://feedads.g.doubleclick.net/~a/oIAQQPL5FgPjiD03t-1tig9-u8U/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/5Z0J3RrcEKo" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/10/words-that-give.html tag:typepad.com,2003:post-37893185 2007-10-23T10:32:00-07:00 2007-10-23T10:32:00-07:00 Janice King As a professional copywriter, I like to believe that my work does not need copyediting. But of course, there are always some improvements that a copyeditor can bring to any text. As a writer, I have learned a great deal... <p><a href="http://feedads.g.doubleclick.net/~a/rZNbpEHXSOEYUkjddDkVfjljZqQ/0/da"><img src="http://feedads.g.doubleclick.net/~a/rZNbpEHXSOEYUkjddDkVfjljZqQ/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/rZNbpEHXSOEYUkjddDkVfjljZqQ/1/da"><img src="http://feedads.g.doubleclick.net/~a/rZNbpEHXSOEYUkjddDkVfjljZqQ/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/B0aiJH8k5sE" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/10/the-best-copyed.html tag:typepad.com,2003:post-37936959 2007-10-09T10:21:00-07:00 2009-03-13T13:59:08-07:00 Janice King "Just tell me what to buy!" is the exasperated lament of technology customers who are overwhelmed by jargon-dense, information-poor marketing materials. Whether in a direct mail piece, brochure, white paper, Web content, or email, your copy will have a greater... <p><a href="http://feedads.g.doubleclick.net/~a/vLm0cwbqlddK_r9--auZEX3sV9g/0/da"><img src="http://feedads.g.doubleclick.net/~a/vLm0cwbqlddK_r9--auZEX3sV9g/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/vLm0cwbqlddK_r9--auZEX3sV9g/1/da"><img src="http://feedads.g.doubleclick.net/~a/vLm0cwbqlddK_r9--auZEX3sV9g/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/2jTPQJ57S-k" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/10/what-technology.html tag:typepad.com,2003:post-38208557 2007-10-02T10:52:00-07:00 2009-03-12T15:38:23-07:00 Janice King All journalists know that a story, especially a strong human-interest story, makes any article more attractive and engaging for readers. Writing in PR Week, Brad White provides a good reminder (and some good examples) for why complete stories are important... <p><a href="http://feedads.g.doubleclick.net/~a/wZfMpJmSBki9IA6ZJbHP87fI9Xc/0/da"><img src="http://feedads.g.doubleclick.net/~a/wZfMpJmSBki9IA6ZJbHP87fI9Xc/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/wZfMpJmSBki9IA6ZJbHP87fI9Xc/1/da"><img src="http://feedads.g.doubleclick.net/~a/wZfMpJmSBki9IA6ZJbHP87fI9Xc/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/BRyHA7y68CM" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/10/reporters-want-.html tag:typepad.com,2003:post-38392563 2007-09-25T10:20:00-07:00 2007-09-25T10:20:00-07:00 Janice King Although I don't attend every year, I have always found the annual conference of the Public Relations Society of America (PRSA) very worthwhile for keeping up with the latest trends in the field and making valuable contacts among corporate and... <p><a href="http://feedads.g.doubleclick.net/~a/HipoMoPvsPZFtL0HB5j6CTqIqfo/0/da"><img src="http://feedads.g.doubleclick.net/~a/HipoMoPvsPZFtL0HB5j6CTqIqfo/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/HipoMoPvsPZFtL0HB5j6CTqIqfo/1/da"><img src="http://feedads.g.doubleclick.net/~a/HipoMoPvsPZFtL0HB5j6CTqIqfo/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/IOxfR2gG7uM" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/09/technology-pr-s.html tag:typepad.com,2003:post-38428801 2007-09-18T10:14:00-07:00 2007-09-18T10:14:00-07:00 Janice King September always means back to school time for me -- a time to open books and learn something new. One of the reasons I wrote my book Copywriting That Sells High Tech was to help students learn from a comprehensive... <p><a href="http://feedads.g.doubleclick.net/~a/UO7KLYG3iSxedPgbFDADUobmIlg/0/da"><img src="http://feedads.g.doubleclick.net/~a/UO7KLYG3iSxedPgbFDADUobmIlg/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/UO7KLYG3iSxedPgbFDADUobmIlg/1/da"><img src="http://feedads.g.doubleclick.net/~a/UO7KLYG3iSxedPgbFDADUobmIlg/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/IIkf1yhU1NQ" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/09/using-copywriti.html tag:typepad.com,2003:post-38814133 2007-09-13T22:34:00-07:00 2007-09-13T22:34:00-07:00 Janice King The article "Broaden your reach with copywriting" in the October 2007 issue of The Writer magazine includes an interview with me about the advantages of becoming a freelance copywriter. This article also features advice from other successful freelance copywriters on... <p><a href="http://feedads.g.doubleclick.net/~a/_YoEAbLWfxIcJVaZiuVP7-NC604/0/da"><img src="http://feedads.g.doubleclick.net/~a/_YoEAbLWfxIcJVaZiuVP7-NC604/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/_YoEAbLWfxIcJVaZiuVP7-NC604/1/da"><img src="http://feedads.g.doubleclick.net/~a/_YoEAbLWfxIcJVaZiuVP7-NC604/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/3YfCVlse6Vw" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/09/janice-king-fea.html tag:typepad.com,2003:post-37894783 2007-09-11T10:08:00-07:00 2007-09-11T10:08:00-07:00 Janice King Both research studies and the daily experience of marketers prove that white papers are powerful marketing documents for attracting sales leads, then advancing those prospective customers through the sales process. Two upcoming seminars will give you new insights and techniques... <p><a href="http://feedads.g.doubleclick.net/~a/rLCKZf9F_ZLYok4H1RW1mKNw3_0/0/da"><img src="http://feedads.g.doubleclick.net/~a/rLCKZf9F_ZLYok4H1RW1mKNw3_0/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/rLCKZf9F_ZLYok4H1RW1mKNw3_0/1/da"><img src="http://feedads.g.doubleclick.net/~a/rLCKZf9F_ZLYok4H1RW1mKNw3_0/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/pk06-NwXVEA" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/09/two-great-semin.html tag:typepad.com,2003:post-36373014 2007-09-11T10:07:00-07:00 2007-09-11T10:07:00-07:00 Janice King A compelling topic and an attractive design will initially draw readers to a white paper. But those readers may lose interest if the paper contains any of five common writing mistakes. Mistake #1: "It's All About Us" Of course, a... <p><a href="http://feedads.g.doubleclick.net/~a/c3VEdjTYfVd-kFbdFlDIOZO-s2Q/0/da"><img src="http://feedads.g.doubleclick.net/~a/c3VEdjTYfVd-kFbdFlDIOZO-s2Q/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/c3VEdjTYfVd-kFbdFlDIOZO-s2Q/1/da"><img src="http://feedads.g.doubleclick.net/~a/c3VEdjTYfVd-kFbdFlDIOZO-s2Q/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/4k4dS-l10II" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/09/top-5-writing-m.html tag:typepad.com,2003:post-37894615 2007-09-04T10:28:00-07:00 2007-09-04T10:28:00-07:00 Janice King For many in North America, early September is the time to get serious again ... back to school, back to work. And so it is for me, as I return to posting on this blog after taking off a few... <p><a href="http://feedads.g.doubleclick.net/~a/vtAp2MnS9DDZyVHiAMwRELJ1mNE/0/da"><img src="http://feedads.g.doubleclick.net/~a/vtAp2MnS9DDZyVHiAMwRELJ1mNE/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/vtAp2MnS9DDZyVHiAMwRELJ1mNE/1/da"><img src="http://feedads.g.doubleclick.net/~a/vtAp2MnS9DDZyVHiAMwRELJ1mNE/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/BgmAutmDWEw" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/09/back-to-writing.html tag:typepad.com,2003:post-35875054 2007-06-27T17:00:12-07:00 2007-06-27T17:00:12-07:00 Janice King Do you want more ways to learn copywriting skills? Are you looking for guidance on practicing the techniques presented in the book Copywriting That Sells High Tech? Are you a course instructor looking for ideas about student assignments? The Exercises... <p><a href="http://feedads.g.doubleclick.net/~a/W4VufBHHUCCuE7-ldzHA1mbSJTQ/0/da"><img src="http://feedads.g.doubleclick.net/~a/W4VufBHHUCCuE7-ldzHA1mbSJTQ/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/W4VufBHHUCCuE7-ldzHA1mbSJTQ/1/da"><img src="http://feedads.g.doubleclick.net/~a/W4VufBHHUCCuE7-ldzHA1mbSJTQ/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/ZjS-lsU55uc" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/06/exercises-guide.html tag:typepad.com,2003:post-35050690 2007-06-12T11:00:00-07:00 2007-06-12T11:00:00-07:00 Janice King On some workdays my conversations travel the globe, as I communicate with Europeans in the early morning and contacts in Asia and Australia in the late afternoon. And many of my projects involve converting the British English learned by many... <p><a href="http://feedads.g.doubleclick.net/~a/ZK4w_x3DdIyZXMCAWpEkHo_z98U/0/da"><img src="http://feedads.g.doubleclick.net/~a/ZK4w_x3DdIyZXMCAWpEkHo_z98U/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/ZK4w_x3DdIyZXMCAWpEkHo_z98U/1/da"><img src="http://feedads.g.doubleclick.net/~a/ZK4w_x3DdIyZXMCAWpEkHo_z98U/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/y2I9UvLoPjs" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/06/useful_tools_fo.html tag:typepad.com,2003:post-34095078 2007-06-07T10:40:00-07:00 2009-06-14T18:46:47-07:00 Janice King Sometimes it isn't the most technical terms that can trip your writing. Consider the word premises, which is commonly used in the telecommunications and networking industries to refer to a physical location. However, some writers think premises is simply the... <p><a href="http://feedads.g.doubleclick.net/~a/Qj7Uwzhsl-4HvFKeDEDxc4dVUu0/0/da"><img src="http://feedads.g.doubleclick.net/~a/Qj7Uwzhsl-4HvFKeDEDxc4dVUu0/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/Qj7Uwzhsl-4HvFKeDEDxc4dVUu0/1/da"><img src="http://feedads.g.doubleclick.net/~a/Qj7Uwzhsl-4HvFKeDEDxc4dVUu0/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/lvplpmOQ4fg" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/06/premise_vs_prem.html tag:typepad.com,2003:post-34695428 2007-05-31T08:54:00-07:00 2009-06-11T15:21:01-07:00 Janice King Many companies use white papers only at the beginning of the sales cycle to attract prospects. But white papers also can be useful in a later stage of a sales cycle, when an individual customer or a buying committee is... <p><a href="http://feedads.g.doubleclick.net/~a/k9MMps47VvCgwg2xN01oLGuW5i8/0/da"><img src="http://feedads.g.doubleclick.net/~a/k9MMps47VvCgwg2xN01oLGuW5i8/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/k9MMps47VvCgwg2xN01oLGuW5i8/1/da"><img src="http://feedads.g.doubleclick.net/~a/k9MMps47VvCgwg2xN01oLGuW5i8/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/yUy2zn_MM6U" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/05/set_the_purchas.html tag:typepad.com,2003:post-34371824 2007-05-29T10:48:00-07:00 2007-05-29T10:48:00-07:00 Janice King Many technology products are sold to large companies or organizations, yet copywriters and marketers are often insulated from the challenges of that sales activity. Jill Konrath's book Selling to Large Companies is an essential read for understanding this environment. Her... <p><a href="http://feedads.g.doubleclick.net/~a/0_QUTFoqMmkIZGD6cHyX_IVYIxQ/0/da"><img src="http://feedads.g.doubleclick.net/~a/0_QUTFoqMmkIZGD6cHyX_IVYIxQ/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/0_QUTFoqMmkIZGD6cHyX_IVYIxQ/1/da"><img src="http://feedads.g.doubleclick.net/~a/0_QUTFoqMmkIZGD6cHyX_IVYIxQ/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/9-Z6A4Ac6x0" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/05/how_copywriters.html tag:typepad.com,2003:post-33354208 2007-05-22T08:43:00-07:00 2007-05-22T08:43:00-07:00 Janice King Anyone who has had any part in a technology project will smile with wry recognition at the stories in the book The Geek Gap: Why business and technology professionals don't understand each other and why they need each other to... <p><a href="http://feedads.g.doubleclick.net/~a/eTLhbrb76orjrLi_WkvOKzQSPEw/0/da"><img src="http://feedads.g.doubleclick.net/~a/eTLhbrb76orjrLi_WkvOKzQSPEw/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/eTLhbrb76orjrLi_WkvOKzQSPEw/1/da"><img src="http://feedads.g.doubleclick.net/~a/eTLhbrb76orjrLi_WkvOKzQSPEw/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/V7KbOzvlX6Y" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/05/understanding_g.html tag:typepad.com,2003:post-30819996 2007-05-17T11:07:00-07:00 2007-05-17T11:07:00-07:00 Janice King If you've been looking for a good way to learn about writing white papers, you'll find a great resource in the teleclass Fundamentals of White Paper Writing, led by Michael Stelzner, a well-known author and white paper writer. This class... <p><a href="http://feedads.g.doubleclick.net/~a/x7N5DKecEaGm24YeiIqJuSogMe8/0/da"><img src="http://feedads.g.doubleclick.net/~a/x7N5DKecEaGm24YeiIqJuSogMe8/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/x7N5DKecEaGm24YeiIqJuSogMe8/1/da"><img src="http://feedads.g.doubleclick.net/~a/x7N5DKecEaGm24YeiIqJuSogMe8/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/vBJn3FZDnR8" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/05/teleclass_funda.html tag:typepad.com,2003:post-33818310 2007-05-11T08:11:00-07:00 2007-05-11T08:11:00-07:00 Janice King The annual Public Relations Society of America Technology Conference will be held June 19, 2007 in New York City. The conference features presentations from both PR practitioners and media representatives on topics ranging from blogs and viral video to the... <p><a href="http://feedads.g.doubleclick.net/~a/EiBXCzwOhtgrdV21VMufsNqzVQ8/0/da"><img src="http://feedads.g.doubleclick.net/~a/EiBXCzwOhtgrdV21VMufsNqzVQ8/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/EiBXCzwOhtgrdV21VMufsNqzVQ8/1/da"><img src="http://feedads.g.doubleclick.net/~a/EiBXCzwOhtgrdV21VMufsNqzVQ8/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/8sIqqsSp1bg" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/05/prsa_technology.html tag:typepad.com,2003:post-33269196 2007-05-07T09:46:00-07:00 2007-05-07T09:46:00-07:00 Janice King It seems that graphic designers are being taught there is no such thing as a font size larger than 8 points or a font style other than sans serif. Take the example of many documents I've seen recently from technology... <p><a href="http://feedads.g.doubleclick.net/~a/J8FOV_G-yjBJcbfz5-GE-vcu6AY/0/da"><img src="http://feedads.g.doubleclick.net/~a/J8FOV_G-yjBJcbfz5-GE-vcu6AY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/J8FOV_G-yjBJcbfz5-GE-vcu6AY/1/da"><img src="http://feedads.g.doubleclick.net/~a/J8FOV_G-yjBJcbfz5-GE-vcu6AY/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/EgiddFIQoIs" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/05/is_your_font_si.html tag:typepad.com,2003:post-33270198 2007-04-26T07:55:00-07:00 2007-04-26T07:55:00-07:00 Janice King There's nothing quite like the credibility you gain when satisfied customers tell the story of how your product or service is delivering benefits for their business. That's why case studies (also called success stories) are such popular and treasured documents... <p><a href="http://feedads.g.doubleclick.net/~a/khkqHbRnSbkUsczVJOfpPS3AMBQ/0/da"><img src="http://feedads.g.doubleclick.net/~a/khkqHbRnSbkUsczVJOfpPS3AMBQ/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/khkqHbRnSbkUsczVJOfpPS3AMBQ/1/da"><img src="http://feedads.g.doubleclick.net/~a/khkqHbRnSbkUsczVJOfpPS3AMBQ/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/Mq97242dYSA" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/04/teleclass_writi.html tag:typepad.com,2003:post-33268124 2007-04-24T09:26:42-07:00 2007-04-24T09:26:42-07:00 Janice King "Space" is the latest buzzword to drive me crazy. Until today, I assumed that it was just trendy lingo written by vocabulary-challenged twenty-somethings that would soon fade away. But this morning, "space" appeared in two publications with editors who should... <p><a href="http://feedads.g.doubleclick.net/~a/_1uWYBbQb08IDb72-i3ISHV_lD4/0/da"><img src="http://feedads.g.doubleclick.net/~a/_1uWYBbQb08IDb72-i3ISHV_lD4/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/_1uWYBbQb08IDb72-i3ISHV_lD4/1/da"><img src="http://feedads.g.doubleclick.net/~a/_1uWYBbQb08IDb72-i3ISHV_lD4/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/hLjch9-Tjis" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/04/put_space_in_it.html tag:typepad.com,2003:post-14252409 2007-04-17T11:50:32-07:00 2007-04-17T11:50:32-07:00 Janice King Do you have an in-house newsletter for your writing or marketing staff? Do you belong to a professional organization looking for fresh newsletter articles to interest your members? Do you publish a blog or ezine related to writing or technology... <p><a href="http://feedads.g.doubleclick.net/~a/FXQfOqj8ZmltukI4HCogepI9z0M/0/da"><img src="http://feedads.g.doubleclick.net/~a/FXQfOqj8ZmltukI4HCogepI9z0M/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/FXQfOqj8ZmltukI4HCogepI9z0M/1/da"><img src="http://feedads.g.doubleclick.net/~a/FXQfOqj8ZmltukI4HCogepI9z0M/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/6qwKnmZO-xI" height="1" width="1"/>http://writinghightech.typepad.com/blog/2007/04/free_articles_f.html