tag:typepad.com,2003:weblog-550418 2009-11-17T10:44:00-08:00 News, insights, and resources for technology writers and marketers from Janice King, author of the book Copywriting That Sells High Tech. TypePad writinghightechbloghttp://feedburner.google.com tag:typepad.com,2003:post-14590606 2009-11-17T10:44:00-08:00 2009-11-16T14:13:28-08:00 Janice King Are you looking for unique holiday gifts for your fellow writers, your clients, or perhaps yourself? Check out the tshirts, journals, note cards, ornaments, office decor and more at the Writer's Wit & Wisdom Store. <p><a href="http://feedads.g.doubleclick.net/~a/vytfVZQV_S7Ub8AV5RHMFtgmrFc/0/da"><img src="http://feedads.g.doubleclick.net/~a/vytfVZQV_S7Ub8AV5RHMFtgmrFc/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/vytfVZQV_S7Ub8AV5RHMFtgmrFc/1/da"><img src="http://feedads.g.doubleclick.net/~a/vytfVZQV_S7Ub8AV5RHMFtgmrFc/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/qhwfGzrYSl4" height="1" width="1"/>http://writinghightech.typepad.com/blog/2009/11/writers-wit-wis.html tag:typepad.com,2003:post-6a00d83476991669e20120a6514fc7970b 2009-11-04T08:45:00-08:00 2009-11-17T14:20:01-08:00 Janice King Although targeted to corporate marketers, the new book, eMarketing Strategies for the Complex Sale, has great ideas for technical copywriters. In particular, I gained new insights about how readers view and respond to any type of marketing content. Author Ardath Albee, a marketing consultant for many technology companies, also offers helpful ideas about using storytelling to engage readers. This is definitely a book to read and share with your marketing team. Learn more about the book and see my full review on Amazon: eMarketing Strategies for the Complex Sale <p><a href="http://feedads.g.doubleclick.net/~a/nTysSpD3a6kKXFUb8TemgvQ71n8/0/da"><img src="http://feedads.g.doubleclick.net/~a/nTysSpD3a6kKXFUb8TemgvQ71n8/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/nTysSpD3a6kKXFUb8TemgvQ71n8/1/da"><img src="http://feedads.g.doubleclick.net/~a/nTysSpD3a6kKXFUb8TemgvQ71n8/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/gUQzjpheZPI" height="1" width="1"/>http://writinghightech.typepad.com/blog/2009/11/a-new-marketing-book-for-copywriters.html tag:typepad.com,2003:post-6a00d83476991669e20120a5d3cd06970b 2009-10-09T12:51:34-07:00 2009-10-09T12:48:46-07:00 Janice King Are you confused by all the choices available for content marketing? Not sure whether you should produce a blog, an ebook, a webinar, a video, or maybe all of them? The Content Marketing Playbook from Junta24 will help you understand the options and make the best choices of content for your marketing circumstances. Structured as an ebook that is available for free download without registration, this guide includes relevant examples and resources for each content type. Even if you already have experience in content marketing, you will likely find new ideas in this book (I did). And you'll want to keep it around to use as an authoritative backup when a company executive insists that you pursue some new marketing outlet just because it's trendy, but you know it would be a wrong-headed waste of time and money. ;&gt;) Learn more and download the Content Marketing Playbook. <p><a href="http://feedads.g.doubleclick.net/~a/fsT5dMsQEjDqQbRUFJ6FCjae5MA/0/da"><img src="http://feedads.g.doubleclick.net/~a/fsT5dMsQEjDqQbRUFJ6FCjae5MA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/fsT5dMsQEjDqQbRUFJ6FCjae5MA/1/da"><img src="http://feedads.g.doubleclick.net/~a/fsT5dMsQEjDqQbRUFJ6FCjae5MA/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/writinghightechblog/~4/XwWU_gu-Y58" height="1" width="1"/>http://writinghightech.typepad.com/blog/2009/10/an-excellent-guide-to-content-marketing-options.html