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<channel>
	<title>Writing Roads</title>
	
	<link>http://writingroads.com/blog</link>
	<description>A writer's blog about strategic marketing with powerful words</description>
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		<title>Wide open</title>
		<link>http://writingroads.com/blog/2010/03/wide-open/</link>
		<comments>http://writingroads.com/blog/2010/03/wide-open/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 15:58:58 +0000</pubDate>
		<dc:creator>Julie Roads</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[parenting]]></category>

		<guid isPermaLink="false">http://writingroads.com/blog/?p=4108</guid>
		<description><![CDATA[Warning: this post is kinda gross.
My birth experience was horrid: preeclampsia, 2 lb. baby, NICU (neonatal  intensive care unit). All bad. I also had an emergency c-section. Let me tell you, it is a crazy thing to be awake while you are cut open. Then, it is a terrifying thing to move about the world [...]]]></description>
			<content:encoded><![CDATA[<p><em><a href="http://www.flickr.com/photos/martinclifton/3754360109/"><img class="alignleft size-medium wp-image-4112" style="margin: 7px;" title="stitches" src="http://writingroads.com/blog/wp-content/uploads/stitches-300x199.jpg" alt="" width="270" height="179" /></a>Warning: this post is kinda gross.</em></p>
<p>My birth experience was horrid: preeclampsia, 2 lb. baby, NICU (neonatal  intensive care unit). All bad. I also had an emergency c-section. Let me tell you, it is a crazy thing to be awake while you are cut open. Then, it is a terrifying thing to move about the world with your abdomen cut open.</p>
<p>Yes, there were stitches binding me together. But I wouldn&#8217;t move without pressing a folded towel tightly against the incision. Granted, I was in a trauma state from the whole experience, but my fear that all-of-my-everything would spill out of me was as real as the hormone induced tears that I couldn&#8217;t make stop.</p>
<p>Then, yesterday, I was having a conversation about the fact that you can feel 180 degrees different about the same &#8216;thing&#8217; depending on the circumstance.</p>
<p>Because when I write &#8211; and when I&#8217;m <em>on</em> &#8211; I feel like my head, my heart and guts are sliced wide open. But it&#8217;s <em>glorious</em>. I pray the cut will deepen. I would do anything to keep it open. To plant stakes in the sides and let it all flow without constraint.</p>
<p>Somethings you&#8217;re desperate to keep inside. Others you urgently need to release.</p>
<p><em>Image credit: <a href="http://www.flickr.com/photos/martinclifton/" target="_blank">Martin Clifton</a></em>
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		<title>Pretty Girl Karma</title>
		<link>http://writingroads.com/blog/2010/03/pretty-girl-karma/</link>
		<comments>http://writingroads.com/blog/2010/03/pretty-girl-karma/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 16:40:36 +0000</pubDate>
		<dc:creator>Julie Roads</dc:creator>
				<category><![CDATA[Critical Copywriting]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[The Business]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[freelance writer]]></category>
		<category><![CDATA[freelancing]]></category>
		<category><![CDATA[marketing writer]]></category>
		<category><![CDATA[small business owner]]></category>
		<category><![CDATA[work from home]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://writingroads.com/blog/?p=4093</guid>
		<description><![CDATA[Surprisingly, this post applies to my male readers too &#8211; and to people that don&#8217;t consider themselves to be pretty (you really are, like it or not).
Writers, freelancers, work from homers &#8211; whoever you may be. At some point in your illustrious career, some lovely person has said this to you, &#8220;That&#8217;s so cool that [...]]]></description>
			<content:encoded><![CDATA[<p><em><a href="http://www.flickr.com/photos/alyssssyla/3063100452/"><img class="alignleft size-medium wp-image-4099" style="margin: 7px;" title="schlubby shoes" src="http://writingroads.com/blog/wp-content/uploads/schlubby-shoes-300x225.jpg" alt="" width="240" height="180" /></a>Surprisingly, this post applies to my male readers too &#8211; and to people that don&#8217;t consider themselves to be pretty (you really are, like it or not).</em></p>
<p>Writers, freelancers, work from homers &#8211; whoever you may be. At some point in your illustrious career, some lovely person has said this to you, &#8220;That&#8217;s so cool that you work from home! You can just wear your pajamas all day and no one will care or see you!&#8221;</p>
<p>Uh huh. It&#8217;s true. We could do that. And some days, I&#8217;m sure we all do.</p>
<p>I&#8217;m going to go out on a limb here and proclaim, <em>superficiality be damned,</em> that what we wear, how we costume ourselves, really does matter. It affects what we think about ourselves, how we act, how we talk, what we say, what actions we take.</p>
<p>When I dress in sweats and running shoes, I&#8217;m casual, I slump &#8211; sometimes when I look from the work I&#8217;m doing on my computer down to my clothes and back up again, it occurs to me that I&#8217;m maybe I&#8217;m only &#8216;playing&#8217; writer.</p>
<p>So, I don&#8217;t do that anymore. Because when I wear jeans that fit in all the right places, my good bra that erases 3. 5 years of pregnancy and nursing with a single clasp, a beautiful and stain-free sweater and shoes that make me <em>almost</em> as tall as most other people who are on the shorter side of average height &#8211; then, I feel <em>it</em> when I&#8217;m sitting in this chair.</p>
<p>I&#8217;m confident, I&#8217;m worthy, I&#8217;m an adult, I&#8217;m a professional. I&#8217;m in touch with my power source. I own it. You can see it in the way I hold myself, in the way I walk, in the way I am and in the way I do. I dare say it&#8217;s my pretty girl karma. Because what I put out, comes right back at me &#8211; respect, value, compensation for what I&#8217;m worth, hotness, good people, great projects.</p>
<p>And in this case, karma is not a bitch. (Unless you piss her off.)</p>
<p><em>This post is dedicated to the FANTASTIC <a href="http://twitter.com/kellydiels" target="_blank">Kelly Diels</a> who, when I told her that I dressed </em>hot<em> for the big <a href="http://writingroads.com/blog/2010/03/we-have-lift-off-and-a-dragon-tattoo-exclusive/" target="_blank">Dragon Tattoo Blog Hunt launch</a> yesterday even though no one saw me all day, remarked, &#8216;Of course&#8230;pretty girl karma&#8217; without skipping a beat &#8211; and sparked my brain and ignited this post. Kelly gets it and just so you know, Kelly always looks hot and always shows plenty of <a href="http://www.kellydiels.com/" target="_blank">Cleavage</a>. I love her to bits.<br />
</em></p>
<p><strong>What about you? Do you have power clothes? A power look? Are you affected by your threads? How?</strong></p>
<p><em>Image credit: <a href="http://www.flickr.com/photos/alyssssyla/" target="_blank">AlyssssylA</a></em>
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		<title>We Have Lift off (and a Dragon Tattoo Exclusive)</title>
		<link>http://writingroads.com/blog/2010/03/we-have-lift-off-and-a-dragon-tattoo-exclusive/</link>
		<comments>http://writingroads.com/blog/2010/03/we-have-lift-off-and-a-dragon-tattoo-exclusive/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 15:46:21 +0000</pubDate>
		<dc:creator>Julie Roads</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[blog hunt]]></category>
		<category><![CDATA[blog scavenger hunt]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Copyblogger]]></category>
		<category><![CDATA[copyblogging]]></category>
		<category><![CDATA[dragon tattoo]]></category>
		<category><![CDATA[dragon tattoo blog hunt]]></category>
		<category><![CDATA[dragon tattoo film]]></category>
		<category><![CDATA[lisbeth salander]]></category>
		<category><![CDATA[social media campaign]]></category>
		<category><![CDATA[stieg larsson]]></category>
		<category><![CDATA[the girl with the dragon tattoo]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://writingroads.com/blog/?p=4071</guid>
		<description><![CDATA[This morning, I&#8217;m thrilled to announce, the Dragon Tattoo Blog Hunt launched into the blogosphere.

Here&#8217;s the official hooha on the social media campaign:
In anticipation of the March 19th U.S. theatrical release of Dragon Tattoo, Music Box Films will launch a clue-based Blog Hunt around the web on March 10th. Top bloggers will publish articles about [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://dragontattofilm.com"><img class="size-medium wp-image-4084  alignleft" style="margin: 7px;" title="tattoo Final 27x40.indd" src="http://writingroads.com/blog/wp-content/uploads/TATTOO_poster_web-202x300.jpg" alt="" width="202" height="300" /></a>This morning, I&#8217;m thrilled to announce, the <a href="http://dragontattoofilm.com/contest" target="_blank"><strong>Dragon Tattoo Blog Hunt</strong></a> launched into the blogosphere.</p>
<blockquote>
<p style="text-align: left;">Here&#8217;s the official hooha on the social media campaign:</p>
<p style="text-align: left;"><em>In anticipation of the March 19th U.S. theatrical release of Dragon Tattoo, Music Box Films will launch a clue-based Blog Hunt around the web on March 10th. Top bloggers will publish articles about The Girl With the Dragon Tattoo with an embedded clue leading readers to the next site in the Hunt. Readers will follow these clues for prizes including film tickets, books and posters. The contest will focus on blog topics covered in the film including technology, writing, violence against women, and tattoos. The Blog Hunt will begin on the <a href="http://www.dragontattoofilm.com" target="_blank">movie&#8217;s official website</a> where <a href="http://dragontattoofilm.com/contest" target="_blank">the first clue</a> will be published.</em></p>
</blockquote>
<p style="text-align: left;">And because I love all of YOU so very much, I&#8217;m giving you an exclusive clue &#8211; or rather to the answer to one of the clues.</p>
<p style="text-align: left;">Yours truly wrote one of the blog posts for the Blog Hunt and it&#8217;s published on Copyblogger. So, if you&#8217;re playing along and you get to the clue that talks about &#8216;copy&#8217; and &#8216;blogging&#8217; you&#8217;ll know right where to go. And now on to the post:</p>
<p style="text-align: left;">
<p style="text-align: left;">
<blockquote><p><strong>Blogging Lessons from The Girl With the Dragon Tattoo</strong></p>
<p style="text-align: left;">A 40 year-old unsolved murder mystery. Strange cryptic codes in a bible. Sweden, sandwiches and many, many cigarettes. The badass-est female protagonist since&#8230;forever. And an author who has, posthumously, caused quite a ruckus in the book world and in the minds of conspiracy theorists everywhere.</p>
<p>Yes, I&#8217;m talking about <em><a href="http://www.dragontattoofilm.com" target="_blank">The Girl With the Dragon Tattoo</a>. </em>If you haven&#8217;t heard of it, the rest of us are inviting you to come out from under your rock. Stieg Larsson&#8217;s Millennium Trilogy (<em>The Girl With the Dragon Tattoo, The Girl Who Played With Fire </em>and<em> The Girl Who Kicked the Hornet&#8217;s Nest)</em> is topping bestseller lists as we speak and the theatrical release of <em>Dragon Tattoo</em> hits the U.S. next week.</p>
<p>I had the good fortune of screening an advanced copy and, of course, my mind went <em>blog, blog, blog</em>. Because that&#8217;s what blog obsessed people like us do. It&#8217;s <em>almost</em> like we&#8217;re wearing blog colored glasses as we look out onto our worlds. Here are the blogging lessons I learned from this tattooed &#8216;girl&#8217;&#8230;</p>
<p><strong>Gasoline feeds a fire, but first there has to be a spark </strong></p>
<p>At one point in the movie, a man lays under a car. Having just flown off the side of the road, both he and the car are demolished, gasoline is spilling out everywhere&#8230;and he waits, watching, trapped. Finally there&#8217;s a spark&#8230;and then fire, total combustion.</p>
<p>So often we have all of the ingredients, right? The design is just right, the writing is perfection, the research says that there&#8217;s a need for the content&#8230;.but then, nothing. No traffic, no comments, no buzz. Why? What&#8217;s missing?</p>
<p>There has to be a spark. Maybe it comes in the form of a new partnership, a referral or an outside event (like a shortage of light bulbs) that makes your product (candles) suddenly burst into high demand. Or maybe you have a life changing event that triggers your passion, maybe you read a book that causes something to click in your brain or your heart.</p>
<p>And then, there&#8217;s no stopping the heat&#8230;.</p>
<p><em><a href="http://www.copyblogger.com/dragon-tattoo/" target="_blank">Read the rest of the lessons on Copyblogger&#8217;s slice of the sphere</a> and get the next clue in the Blog Hunt!</em></p></blockquote>
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		<title>Quite dirty, Quite hilarious</title>
		<link>http://writingroads.com/blog/2010/03/quite-dirty-quite-hilarious/</link>
		<comments>http://writingroads.com/blog/2010/03/quite-dirty-quite-hilarious/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 19:42:33 +0000</pubDate>
		<dc:creator>Julie Roads</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[chatroulette]]></category>
		<category><![CDATA[Jon Stewart]]></category>
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		<description><![CDATA[It&#8217;s Friday. And because I&#8217;m so busy &#8211; with Dragon Tattoo (contest launches March 10th!), Geek Girl Camp (teaching SIX workshops tomorrow!), my best in the world clients and writing a new eBOOK (very, very excited about this) &#8211; that my brain just threatened to quit (or at least go on strike) AND because I [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s Friday. And because I&#8217;m so busy &#8211; with <em>Dragon Tattoo </em>(<a href="http://dragontattoofilm.com/contest" target="_blank">contest</a> launches March 10th!), Geek Girl Camp (teaching SIX workshops tomorrow!), my best in the world clients and writing a new eBOOK (very, very excited about this) &#8211; that my brain just threatened to quit (or at least go on strike) <em><strong>AND</strong></em> because I want to make sure that you&#8217;re on top of the latest social media craze, I thought we could all use a little time with my boyfriend today.</p>
<p>FYI, depending on where you work, this might not be totally appropriate. I hope you enjoy it as much as I did.</p>
<p>(And, Jon &#8211; my love &#8211; I&#8217;ll be in the City at the end of the month, if you want to grab a drink. I take my vodka on the rocks with as many olives as you can fit in the glass. Oh, and, I love you.)</p>
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<td style="padding: 2px 1px 0px 5px;"><a style="color: #333; text-decoration: none; font-weight: bold;" href="http://www.thedailyshow.com" target="_blank">The Daily Show With Jon Stewart</a></td>
<td style="padding: 2px 5px 0px 5px; text-align: right; font-weight: bold;">Mon &#8211; Thurs 11p / 10c</td>
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<td style="padding: 3px; width: 33%;"><a style="font: 10px arial; color: #333; text-decoration: none;" href="http://www.thedailyshow.com/full-episodes" target="_blank">Daily Show<br />
Full Episodes</a></td>
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<td style="padding: 3px; width: 33%;"><a style="font: 10px arial; color: #333; text-decoration: none;" href="http://www.thedailyshow.com/videos/tag/health" target="_blank">Health Care Reform</a></td>
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		<title>The Importance of Butterflies</title>
		<link>http://writingroads.com/blog/2010/03/the-importance-of-butterflies/</link>
		<comments>http://writingroads.com/blog/2010/03/the-importance-of-butterflies/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 03:24:42 +0000</pubDate>
		<dc:creator>Julie Roads</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Depression]]></category>
		<category><![CDATA[hope]]></category>

		<guid isPermaLink="false">http://writingroads.com/blog/?p=4050</guid>
		<description><![CDATA[When I was little, Sundays were my least favorite days. Not only because of Sunday School, but because, I think, it always felt like an ending. Saturday, you were in it. But, Sunday, even though it was 40% of the weekend (including Friday night), felt doomed. The steady advance of the clock swallowing up any [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/lauraburlton/4311538540/"><img class="alignleft size-medium wp-image-4055" style="margin: 7px;" title="fly butterfly" src="http://writingroads.com/blog/wp-content/uploads/fly-butterfly-300x300.jpg" alt="" width="210" height="210" /></a>When I was little, Sundays were my least favorite days. Not only because of <a href="http://writingroads.com/blog/2010/01/rabbis-first-kisses-and-other-stuff/" target="_blank">Sunday School</a>, but because, I think, it always felt like an ending. Saturday, you were in it. But, Sunday, even though it was 40% of the weekend (including Friday night), felt doomed. The steady advance of the clock swallowing up any remaining freedom. I wasted a lot of it, I&#8217;m sure, mourning for it&#8217;s inevitable departure.</p>
<p>I had a physiological and emotional reaction to Sunday. I named it &#8211; in true writer fashion &#8211; when I was about 7 years old. I know that my mom (who reads this blog) won&#8217;t remember this, but I do. I was trying to tell her how I felt, because it was so, well, sad and intense. My interpretation was that I had my &#8216;Sunday Feeling&#8217;. Eventually, this became the term that I used to describe that particular brand of sadness whenever it happened &#8211; Sunday or not. Clinically, I think it would be identified as depression. The Sunday Feeling feels bottomless and lost, a little bit scared and incredibly still. And it still creeps up on me every now and then.</p>
<p><strong>See how I&#8217;m a classically tortured artist?</strong></p>
<p>I like to name things, always have. Like the time I told my 1st grade teacher, Miss Carragher, that I was carsick. She told me I couldn&#8217;t be carsick sitting at my desk &#8211; but it was the only reference I had for nausea at that point, being in the car. It made perfect sense to me. <em>That woman never understood me.</em></p>
<p>But, Friday, glorious <em>Friday. </em>It held so much possibility, you know? It was the day you spent planning and dreaming up the weekend, the expanse of the two days to come spread out hugely in front of you. And, just like the Sunday Feeling, the Friday Feeling also and quickly became unattached to the actual day.</p>
<p>The Friday Feeling happened on the last day of school, and on the first. The Friday Feeling happens at the beginning of a relationship. The Friday Feeling happens when you get a call about a great project. The Friday Feeling happens when you can&#8217;t stop writing and everything just <em>works. </em>The Friday Feeling feels topless (as in the opposite of bottomless, not as in shirtless &#8211; though sometimes that could apply), full, purposeful, gleeful. The Friday Feeling has butterflies attached &#8211; they fly around in your gut, your chest, your throat.</p>
<p>To me, the butterflies are the drive behind the Friday Feeling. Their movement, after all, is the surest sign that you&#8217;re leaving the despair-filled stillness behind.</p>
<p><em>Image credit: <a href="http://www.flickr.com/photos/lauraburlton/" target="_blank">Laura Burlton</a></em>
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		<title>Why do the math when you’ve got a calculator?</title>
		<link>http://writingroads.com/blog/2010/03/why-do-the-math-when-youve-got-a-calculator/</link>
		<comments>http://writingroads.com/blog/2010/03/why-do-the-math-when-youve-got-a-calculator/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 19:35:25 +0000</pubDate>
		<dc:creator>Julie Roads</dc:creator>
				<category><![CDATA[How To]]></category>

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		<description><![CDATA[I know we&#8217;re all different ages here (like Ron is really old and Amanda is really (really) young) &#8211; but let&#8217;s pretend we were all in junior high in the mid-80&#8217;s together, just for a second. (I won&#8217;t make you do the math, I&#8217;m 36, which hangs me squarely in &#8216;not old&#8217; and &#8216;not young&#8217; [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/frankano/271899187/"><img class="alignleft size-medium wp-image-4044" style="margin: 7px;" title="calculator" src="http://writingroads.com/blog/wp-content/uploads/calculator-225x300.jpg" alt="" width="225" height="300" /></a>I know we&#8217;re all different ages here (like <a href="http://byronmiller.typepad.com" target="_blank">Ron</a> is really <em>old</em> and <a href="http://www.violetminded.com" target="_blank">Amanda</a> is really (really) <em>young</em>) &#8211; but let&#8217;s pretend we were all in junior high in the mid-80&#8217;s together, just for a second. (I won&#8217;t make you do the math, I&#8217;m 36, which hangs me squarely in &#8216;not old&#8217; and &#8216;not young&#8217; limbo, relatively speaking.)</p>
<p>So, back in junior high, calculators were forbidden. They were seen as <em>cheating</em> tools. But, did you know that today they&#8217;re considered <em>learning</em> tools? They&#8217;re included on school supply lists along with pencils and 3-ring binders and White Out (which is another cheating tool, if you ask me).</p>
<p><strong>The Writer&#8217;s Calculator<br />
</strong></p>
<p>When I&#8217;m doing math and I have to add up a receipt (4.29 + 2.79+ 3.39 + 5.99), I&#8217;m all about using my calculator (the one on my computer, the one on my Blackberry or the one sitting on my desk). And, I have to admit, I always feel like I&#8217;m doing something <em>wrong</em> when I whip out my computerized math-brain. It&#8217;s like the guy on Sex and the City that has to take a shower immediately after sex because 30 years earlier the nuns told him intercourse was dirty. Calculator use sets off a reflex that kicks the &#8216;you&#8217;re cheating!&#8217; button in my head.</p>
<p>But, it&#8217;s different when I&#8217;m writing. We (writers) have our own &#8216;calculator&#8217; &#8211; it&#8217;s called a Thesaurus. And just like my calculator, it also lives on my computer, on the web, on my phone and on my desk.</p>
<p><strong>I love my Thesaurus.</strong></p>
<p>I&#8217;ve tried many&#8230;but am firmly and deeply head over heels for the one that lives in my MacBook. Apple does a lot of things right and this is one of them. Personally, I don&#8217;t think it&#8217;s cheating to use the Thesaurus to find words because (and tell me if you can relate) I <em>know</em> the word I want to use, I just can&#8217;t <em>remember</em> it. But, when I&#8217;m adding up those decimally pointed amounts on the receipt, the calculator isn&#8217;t <em>reminding</em> me of the answer that I already know, it&#8217;s <em>telling</em> me the answer plain and simple.</p>
<p>My thesaurus, if you will, is like an artist&#8217;s pallet. I have the vision in my head, and I look to the thesaurus (from time to time) to see what colors will help me bring it to life.</p>
<p><em>Image credit: <a href="http://www.flickr.com/photos/frankano/" target="_blank">FranKaño</a></em>
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		<title>What’s security anyway?</title>
		<link>http://writingroads.com/blog/2010/03/whats-security-anyway/</link>
		<comments>http://writingroads.com/blog/2010/03/whats-security-anyway/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 17:53:57 +0000</pubDate>
		<dc:creator>Julie Roads</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Business]]></category>
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		<guid isPermaLink="false">http://writingroads.com/blog/?p=4028</guid>
		<description><![CDATA[I got a phone call yesterday afternoon. Well, first I got a message via LinkedIn requesting the call, then I got the call.
It was from a recruiter. Offering a very (very) high paid job at a company in Boston. For those of you who read this blog regularly and saw yesterday&#8217;s post, you can join [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/lokner/4164251472/"><img class="alignleft size-medium wp-image-4032" style="margin: 7px;" title="cubicles" src="http://writingroads.com/blog/wp-content/uploads/cubicles-300x199.jpg" alt="" width="300" height="199" /></a>I got a phone call yesterday afternoon. Well, first I got a message via <a href="http://www.linkedin.com/in/writingroads" target="_blank">LinkedIn</a> requesting the call, then I got the call.</p>
<p>It was from a recruiter. Offering a very (very) high paid job at a company in Boston. For those of you who read this blog regularly and saw <a href="http://writingroads.com/blog/2010/03/when-old-media-and-new-media-play-together-in-the-sandbox/" target="_blank">yesterday&#8217;s post</a>, you can join me in a good laugh here: the position was to create and manage the social media department &#8211; <em>wait for it</em> &#8211; for a PR firm.</p>
<p>I know. As an old friend used to say, you just can&#8217;t make this stuff up.</p>
<p>It turned out that the job wasn&#8217;t right for me, the company&#8217;s looking for someone with strong social media experience <em><strong>and</strong></em> hands-on programming experience (HTML, Javascript, AJAX, XML, etc.) Which would be like asking me if I could write  <strong><em>and </em></strong>do chemistry&#8230;which I couldn&#8217;t, can&#8217;t and, quite frankly, won&#8217;t. <em>(If this is YOU, let me know and I&#8217;ll guide you right to this recruiter!!! And don&#8217;t let the Boston thing scare you, they&#8217;re even willing to pay for relo.)</em></p>
<p>Even though that particular job wasn&#8217;t for me, we got to talking &#8211; and said recruiter was very excited about what it is that I do, how I do it and why I do it. To be honest, I was excited about my answers too. And this confirmed that it would be <span style="text-decoration: line-through;">sorta</span> hard to woo me away from my present situation &#8211; owning my own company, being my own boss, freelancing and the randomness that comes with it.</p>
<p><strong>Let&#8217;s be honest.</strong></p>
<p>An actual job has some things going for it: a steady paycheck, health insurance, VACATION TIME, SICK TIME               sorry &#8211; I&#8217;m back, I think I just fainted for a minute there.</p>
<p>But, and it&#8217;s a big BUT &#8211; how secure would this job really be? As it stands, my success is entirely dependent on me. It&#8217;s a lot of pressure, but at least it&#8217;s mine. I do well when I work hard, seize opportunity, smear my gumption all over people&#8230;and things like that. I do poorly when I don&#8217;t do those things. And I have no one to blame but myself. Really. Even if I get screwed over or let down by a client, it&#8217;s up to me whether I cry about it and sling responsibility (and we all deserve at least 5 minutes of this) or whether I just get up and go find another one, a better one. Companies fold all the time or it&#8217;s just not a good fit or&#8230;there are so many things that could make this opportunity crumble.*</p>
<p>So, what I told her was, &#8220;Of course, I&#8217;ll send my resume, but:</p>
<ul>
<li>I&#8217;d be more interest in working as a contractor,</li>
<li>Or as a consultant,</li>
<li>Or on a special project for a few weeks to several months,</li>
<li>And I&#8217;d need to telecommute,</li>
<li>But I&#8217;d be happy to travel in on a regular basis.&#8221;</li>
</ul>
<p>I&#8217;m not closing any doors. If a job-job came along that was just perfect (and had a sizable signing bonus), I would heavily consider it. As always, there is no definitive path&#8230;but there&#8217;s a helluva lot of excitement and possibility.</p>
<p><strong>What about you? If you had your choice, would you go it alone or pull your chair up to a cubicle?</strong></p>
<p>*I&#8217;m really not a pessimist. The other night, a loud truck with flashing lights woke me up in the middle of the night &#8211; my first and only thought was, <em>why are they cleaning the streets at this hour?</em> When, in fact and of course, it was a snowplow and we were in the middle of a snowstorm on March 1st. I think this is a sign of my deeply embedded optimism. (Which is why, for now, I&#8217;m putting my chips on Writing Roads.)</p>
<p><em>Image credit: <a href="http://www.flickr.com/photos/lokner/" target="_blank">Lokner</a></em>
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		<slash:comments>23</slash:comments>
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		<title>When old media and new media play together in the sandbox</title>
		<link>http://writingroads.com/blog/2010/03/when-old-media-and-new-media-play-together-in-the-sandbox/</link>
		<comments>http://writingroads.com/blog/2010/03/when-old-media-and-new-media-play-together-in-the-sandbox/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 15:30:59 +0000</pubDate>
		<dc:creator>Julie Roads</dc:creator>
				<category><![CDATA[Critical Copywriting]]></category>
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		<guid isPermaLink="false">http://writingroads.com/blog/?p=4018</guid>
		<description><![CDATA[
&#8216;This is a very simply game. You throw the ball, you catch the ball, you hit the ball. Sometimes you win, sometimes you lose. Sometimes&#8230;it rains.&#8221; Bull Durham
As I see it, one of my roles on this blog is, for lack of better words, to play the fool. For you that is. In other words, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/richardsummers/436786394/"><img class="alignleft size-medium wp-image-4021" style="margin: 7px;" title="crossing the line" src="http://writingroads.com/blog/wp-content/uploads/crossing-the-line-300x225.jpg" alt="" width="240" height="180" /></a></p>
<blockquote><p>&#8216;This is a very simply game. You throw the ball, you catch the ball, you hit the ball. Sometimes you win, sometimes you lose. Sometimes&#8230;it rains.&#8221; <em>Bull Durham</em></p></blockquote>
<p>As I see it, one of my roles on this blog is, for lack of better words, to play the fool. For you that is. In other words, I&#8217;m taking one for the team. I&#8217;ve said time and time again that I&#8217;ve wished, both when I was starting out and still as I find my way, that I had someone like me who I could ask for advice or learn from. But I didn&#8217;t when I was starting and I frequently forget to ask for help now&#8230;so here I am as a result, sometimes doing it right, sometimes doing it wrong, sometimes&#8230;just doing it.</p>
<p>And last week, I did something wrong. So I&#8217;m here to tell you about it so that you, hopefully, don&#8217;t do it wrong if the opportunity should present itself.</p>
<p><strong>Swimming around the freelancers&#8217; pool</strong></p>
<p>Freelancing has placed me in wide variety of situations at this point, I&#8217;m assuming you could say the same. By definition, we get thrown into all matter of circumstances where we may or may not have any clue how to act or be or do. Over our heads, soaked to our ankles, blowing bubbles, treading water or swimming speedily through the course &#8211; sometimes within a span of 5 minutes. Right?</p>
<p>Currently, I&#8217;m working on a massive project with a sizable team, we&#8217;ve got a little bit of every role you could imagine. Specific to my &#8216;doing it wrong&#8217;, we have two publicists. They&#8217;re Big deals. (It was suggested that I add the capital &#8216;B&#8217;).  One of them is French &#8211; and I imagine her sitting at a huge mahogany desk with a toy poodle on her lap and a long, thin cigarette hanging off of a long porcelain cigarette holder between her long thin fingers. Her hair is piled on top of her head and she&#8217;s wearing Chanel. But I have no idea if that is even a little bit true.</p>
<p><strong>Anyway, I pissed her off.</strong></p>
<p>You see, on a regular basis, the publicists send out emails to the team alerting us to news breaks or product mentions. And I, in my blind ignorance and bloggy haze of &#8216;we&#8217;re all in this together&#8217;, figured they were just letting us know whenever we were featured in the media. Since I&#8217;m running the social media campaign, I&#8217;ve engaged many listening tools &#8211; effectively holding my trusty stethoscope up to the internet &#8211; so that I know every time we &#8216;appear&#8217; online. <em>Obviously, </em>then, I thought I should contribute to these emails as well. You know &#8211; one for all and all for&#8230;</p>
<p><strong>Oops.</strong></p>
<p>I got told off&#8230;and how (and quickly) for this gaff. Those press breaks they were sending were gigs <em>the publicists themselves</em> had landed. The break is there metric for their work for the client. <em>Had I secured the mention I just emailed? (she asked). </em>Um&#8230;nooooo, not so much. I just thought we were all spreading the good news. It turns out, we weren&#8217;t. Not even a little bit.</p>
<p>All worked out fine, I apologized, I never did it again, I returned to my corner to do <em>my job. </em>And I learned some things, which makes it all worth it in the end:</p>
<ol>
<li>Now that I <em>know</em> why what I did wasn&#8217;t okay, it seems blaringly, glaringly obvious.</li>
<li>This is true of most lessons learned, except maybe those gleaned from a calculus textbook.</li>
<li>When entering a new situation, take a good look around and identify things that might not be familiar.</li>
<li>Find someone, either within the fray or without, that is familiar with those things.</li>
<li>If you feel like doing a certain something that is out of your general knowledge area, ask this someone for guidance:<em> Run it by them first.</em></li>
<li>Keep your wits about you &#8211; did you just break a cardinal rule? ruin a business? step over a cultural line? threaten someone&#8217;s place on the totem pole? Put your mistake in perspective.</li>
<li>Life is very interesting when the old media and the new media play together in the sandbox.</li>
<li>My skin is getting thicker. Once upon a time I might have been mortified or at least obsessed about my faux pas. This time I said &#8216;whoops!&#8217;, laughed and moved right along.</li>
<li>What&#8217;s next? (Thank you, President Bartlett). The only way out of an error is forward. Fix it, change your behavior, don&#8217;t do it again.</li>
<li>When you have the best readers in the world, it isn&#8217;t that hard to tell them about the times when you&#8217;re stupid.</li>
<li>I really do love to share. It&#8217;s how I got myself into this mess&#8230;and it&#8217;s how I&#8217;m getting myself out.</li>
</ol>
<p><em>Image credit: <a href="http://www.flickr.com/photos/richardsummers/" target="_blank">Banalities</a></em>
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		<title>Reason 1020 to Hire a Copywriter or the Power of the Myth</title>
		<link>http://writingroads.com/blog/2010/02/reason-1020-to-hire-a-copywriter-or-the-power-of-the-myth/</link>
		<comments>http://writingroads.com/blog/2010/02/reason-1020-to-hire-a-copywriter-or-the-power-of-the-myth/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 16:00:04 +0000</pubDate>
		<dc:creator>Julie Roads</dc:creator>
				<category><![CDATA[Critical Copywriting]]></category>
		<category><![CDATA[Myth or Reality]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing writer]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[writing copy]]></category>

		<guid isPermaLink="false">http://writingroads.com/blog/?p=3981</guid>
		<description><![CDATA[So, I&#8217;ve been working on a copywriting project for a client whose business is travel. My assignment revolves around Egypt &#8211; so I&#8217;ve been bandage deep in mummies and pharaohs and tombs and Gods. And it&#8217;s all reminded me of something that I find fascinating: mythology.
For instance, there&#8217;s the myth of Isis. You see, the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://writingroads.com/blog/wp-content/uploads/slot.jpg"><img class="alignleft size-medium wp-image-4001" style="margin: 7px;" title="slot" src="http://writingroads.com/blog/wp-content/uploads/slot-207x300.jpg" alt="" width="207" height="300" /></a>So, I&#8217;ve been working on a copywriting project for a client whose business is travel. My assignment revolves around Egypt &#8211; so I&#8217;ve been bandage deep in mummies and pharaohs and tombs and Gods. And it&#8217;s all reminded me of something that I find fascinating: mythology.</p>
<p>For instance, there&#8217;s the myth of Isis. You see, the Ancient Egyptians believed that when the Nile flooded every year, it was just from the annual crying episode of Isis &#8211; the Goddess of Motherhood, Magic and Fertility (and by the way, whoever tied those three things together for her was frickin&#8217; brilliant, right?) &#8211; as she mourned her husband Osiris.</p>
<p>As crops and lives were destroyed, the Egyptians were &#8216;apparently&#8217; able to handle the devastation with a smack to the forehead, &#8220;Oh!&#8221; They would exclaim. &#8220;It&#8217;s just Isis again&#8230;and no one messes with a heartbroken woman.&#8221; Or so some might simplify and suppose.</p>
<p>It doesn&#8217;t have to be Egypt, every culture has these myths and they serve one main purpose (besides entertainment and education): myths provide a logical explanation for something that is illogical, out of our control or just terribly hard to understand or deal with. For instance, why the Nile floods every year causing destruction and death or why mosquitoes buzz in people&#8217;s ears or why the sun appears every morning and the moon rises every night. Ultimately, myths provide comfort.</p>
<p><strong>Rolling the dice&#8230;so to speak</strong></p>
<p>Imagine a product &#8211; not an extraordinary thing, but one that a lot of people are making &#8211; like a slot machine. Realize that people (maybe not all of them, but a lot of them) are confused by this machine just like they&#8217;re confused about the cycle of the ocean tides. They accept it, but they&#8217;re still thinking <em>why? why do I need this? how does it work? why would I want to play? </em>and possibly,<em> will it help my crops grow? </em>(Um, yes, if you win and the slot machine spits money out at you). Their reaction to all of this &#8216;not knowing&#8217; might be fear, it might be trepidation, it might be avoidance.</p>
<p>But, you run a casino, so you don&#8217;t want them to respond with fear, trepidation or avoidance. You want them to enjoy and seek out the slot machine. Which is where the copywriter comes in. Copywriters are the creator of your slot machine myth. We write the story that makes all of those consumer people relax and say, &#8220;Oh! Now I get it! The slot machine has a logical purpose &#8211; there&#8217;s nothing to fear! In fact, what I just read made me feel so good and calm and in tune with the slot machine, I want to go play with one.&#8221;</p>
<p>We explain, we provide answers, we bridge, we soothe. Our myth is your story and the place of connection from consumer to product, client to service&#8230;and sometimes even ancient Egyptian to the Gods&#8230;</p>
<p><em>Image credit: <a href="http://www.flickr.com/photos/valeriebb/" target="_blank">Valerie</a></em>
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		<title>Delighting in the tumult</title>
		<link>http://writingroads.com/blog/2010/02/delighting-in-the-tumult/</link>
		<comments>http://writingroads.com/blog/2010/02/delighting-in-the-tumult/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 14:28:21 +0000</pubDate>
		<dc:creator>Julie Roads</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Myth or Reality]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://writingroads.com/blog/?p=3987</guid>
		<description><![CDATA[I love how you often don&#8217;t realize something&#8217;s missing until it shows itself. This morning on my run, I heard the most tremendous sound: bird song. I didn&#8217;t know I&#8217;d been longing for it, so sweet &#8211; and full, demanding its rightful place in the woods and in the air.
But it wasn&#8217;t the only rare [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://writingroads.com/blog/wp-content/uploads/crayon.jpg"><img class="alignleft size-medium wp-image-3988" style="margin: 7px;" title="crayon" src="http://writingroads.com/blog/wp-content/uploads/crayon-e1267021094900-300x225.jpg" alt="" width="240" height="180" /></a>I love how you often don&#8217;t realize something&#8217;s missing until it shows itself. This morning on my run, I heard the most tremendous sound: bird song. I didn&#8217;t know I&#8217;d been longing for it, so sweet &#8211; and full, demanding its rightful place in the woods and in the air.</p>
<p>But it wasn&#8217;t the only rare sound that I heard this morning. On my run, I circle around a knob of land that sticks right out into the ocean. The first part, on the west side, is quite open to the elements and the wind and surf are usually pounding me and the sand (respectively) with tenacity and total disregard.</p>
<p>The second part, however, as I come around the bend to the east side, sits in a harbor. It&#8217;s protected, in part because the space through which the greater ocean feeds it is relatively narrow. So, typically, no matter how crazy the wind is on the west side, the east side is seemingly always calm and serene.</p>
<p>But not today. Today it was the exact opposite. Somehow &#8211; for the first time since I&#8217;ve been running this loop &#8211; the wind and the waves were blowing at exactly the right angle, allowing them to puncture the inlet and pummel the harbor.</p>
<p>As I ran alongside the eastern shore with the wind threatening to push me over and the new sound of crashing surf in my ears, I thought about the fish and the plants and the whatever else is in this bowl-like slice of water. What it must feel like for them today to be shaken up? I projected that they were upset or alarmed or scared.</p>
<p>And then I noticed something else new. I saw the colors and the light. The sun had already risen for all intents and purposes, but the day was grayer than gray &#8211; the skies were soaked in heavy rain clouds. But where the water is usually gray or dark blue, today it was a light green&#8230;and vibrant. Like the color &#8217;sea green&#8217; in the Crayola box. A color I didn&#8217;t realize was missing from my eyes until I saw it.</p>
<p><em>I&#8217;m wrong, </em>I thought. <em>This safe little harbor isn&#8217;t disturbed by the tumult, it&#8217;s all lit up &#8211; from the inside.</em>
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