Are you confused about the purpose of your blog in the grand scheme of your business success? This is an extremely common situation that many business owners find themselves in, and it’s often stressful and frustrating. Even if you spend hours upon hours researching proper blogging practices and tools, somehow you become even more confused and lost. For this reason, we wrote this blog post to provide you with clarity on where blogging fits into your overall marketing strategy.

Online business success combines a variety of essential marketing tools including your blog, social media platforms, and your website. Think of your marketing materials as the foundation of your brand image. The combination of these materials creates an image in the prospect’s mind that enables him or her to perceive your brand in a certain light. If you are active on a platform that you are not using correctly, your brand image will be perceived differently than you intend.

Only when each of these tools is utilized effectively will you see stellar business success. That is not to say that every business needs to have a blog or be on the most popular social media platforms. But, if you do have a blog or are on some of the popular social media sites, do it right.

In terms of blogging, there is no point in creating a blog that reflects your company in an inaccurate light. Therefore, if you’re not willing to put the effort into blogging and harness its viral power, you shouldn’t create a blog for your business.

What a blog really is . . .

• A peer- and client-attraction tool.
• A place to illustrate that your attitude is compatible with your target audience.
• A place to share your business personality.
• A resource for industry information.
• An extension of your brand message.
• A place to engage and connect with others.

But what does that mean? It means, don’t use your blog as . . .

*A direct-selling tool. To understand this concept, we must first analyze the origins of the blog. Born in the mid-90s, the blog was created to reflect personal-life accounts and interests and to build conversations and relationships from the sharing of that information. Today, the blog has evolved but has still kept its same purpose: to share valuable information with others in hopes of starting a conversation and building relationships. Can you see now why selling a product on a blog would not be compatible with the delicate nature of the blog?

And, when we refer to “blogging for business,” we’re not saying “blogging for sales.” Rather, blogging for business requires you to form opinions, inform the public on current industry events, share industry tips without being paid (yes, it’s called sharing), and have conversations and fun with your blog target audience.

When your blog readers get to know the person behind the blog (you) and begin to like and trust that person, they’ll associate the company behind the blog with the person writing it.

In a nutshell, your blog positions your company in the market as an industry expert; it does not sell.

*A business-formal and rigidly professional resource for clients. Touching on what I said in the previous bullet point, a blog is not a sales tool; it’s a positioning tool. Therefore, it doesn’t act like other sales tools such as brochures, advertisements, pamphlets, and commercials. Those sales materials should have a business formality and professionalism to them. Your blog should not have the same tone as these sales materials.

In order to keep your readership’s attention, your blog should be engaging, fun, interactive, and personable. This will also help position your company in the market.

*An information base that’s all about you. No one cares about what you’re trying to sell or what your company is doing 24 / 7. Save that for the sidebar and the About Us page on your website.

Now, I must tell you that there is a fine line between telling a story that involves you and talking about yourself. When you can apply your personal story to valuable information or tips, that’s when you connect with your target audience. For example, you might say something along the lines of “I’ve made this mistake before, and I’ve learned a lot from this mistake. Here are five tips to avoid this same mistake.”

But when you’re simply talking about your company and how great you are, how does that benefit your readers? It doesn’t. So why would they care to visit your blog again?

*A useless information hub. What else is there to say but that your blog would be a boring, useless site, and a waste of your time?

Now that you know what a blog is and what it isn’t, it’s time to understand how components of your blog interact with each other.

There are two main elements to a blog that shape the way readers perceive you as an expert: the design / layout and the content. If one of these elements is missing from your brand image, you risk losing valuable readership.

Below are some tips to ensure that your blog’s main elements remain at their best:

Make sure your blog content is one of the below:

• Interesting to your audience.
• Engaging (whether through captivating words, interactive elements, or photos).
• Written so that it speaks directly to your market’s needs / desires.
• Truthful and authentic.
• Consistently stimulating.

Make sure your blog design is all of the below:

• In line with your brand image.
• Visually pleasing.
• Organized properly so that readers can easily find contact information and navigate your blog.
• Quick to load.

Do you now have a better understanding of how a blog fits into the overall picture of your business success? Let us know in our comments section.

If you like this post, you might also like:

1. Why You Should Be Blogging for Your Travel Company
2. Alternatives to Guest Blogging
3. Tips for Creating a Business-Generating Blog

We’ve noticed lately that some of our web copywriting clients are reluctant to tell us when they want their copy revised, almost as if they’re afraid of hurting our feelings. It’s understandable if you’re not comfortable telling us what needs to be changed. Many people take personal offense to critiques of their writing. However, a copywriter cannot let his or her ego get in the way of the writing, or he or she would never survive doing it professionally.

We decided to write a post on this topic to not only inform our clients and prospects, but to also inform those of you who are currently working with a copywriter or thinking of hiring one.

One trait of a good copywriter is taking criticism and suggestions and using them to continuously improve his or her writing. Why? Because the most important thing is that you, the client, get the copy you want and need. You will not hurt our feelings if you want changes to your copy.

The first copy we send you is just that: a first draft. When we schedule your project, we build time into our calendar to revise and reedit copy, if needed. There are a hundred reasons why copy might need a revision. For example, you may not like the way a paragraph is worded, or you might decide to add more information to a page of copy. That’s fine. We just need to know so we can fix it.

What may seem like a major revision to you might be practically nothing to us. The last few times we revised copy, all of the changes clients wanted were minor, but they were concerned that they were being difficult clients by asking for changes. Not at all—if you’ve sent back the copy and asked for changes, we know you’ve taken the time to carefully review the copy, and the project is already successful.

Sometimes, as we’re writing, we reach a crossroads with the copy, and we can continue in one of several directions. This is a normal process in copywriting, and this crossroads can happen several times throughout your project. Rather than asking you every time it occurs, we’ll make a decision based on how the rest of the copy is flowing, our previous experience with similar copy, and your instructions. Our knowledge and instincts help us to get it right the first time—most of the time—but there are exceptions.

We’re here to give you the tools you need to connect with your target audience and convert prospects into clients. The copy will do that, but we need your help by letting us know when changes are needed.

Like this post? Share it with your friends on Twitter.

If you like this post, you might also like:

1. Hiring a Copywriter: So Much More Than Words on a Page
2. 10 Questions to Ask Yourself before Hiring a Copywriter
3. 5 Ways to Keep Your Prospects Entertained

Creating an emotional stimulation within prospective and current customers is an art. If you’re phenomenal at math but can’t even draw a decent stick figure, you might want to reevaluate your creativity levels before attempting to write website copy or design your business website. I’m just saying that we all have different strengths and talents. No one talent is greater than the next.

Unless you want to try your hand at a new talent in which you can invest lots of time, leave your website design and web copywriting to professionals.

Here’s why:

• You don’t want to make your prospects cringe: Bad or outdated website copy or design is enough to send creeping chills down your prospect’s spine. Potential customers want to see that a company they’re purchasing from is fresh, up-to-date, and always growing and evolving. If your web copy or design is stale and nonstimulating, you will not make a positive emotional connection with the prospect. Therefore, their logical thought processes will immediately kick in and say, “I’m not sure if this company is the right one to purchase from.”

Design and copy should facilitate an emotional response in the reader—something that connects the reader to your product or service. If your website design and copy are an inaccurate representation of your brand, you run a great risk of repelling future customers and even past customers.

• You don’t want to anger your prospects: Well-written web copy and effective design can have a powerful influence on your prospects purchasing behavior. The goal of your website is to signal prospects to take an action or move to purchase or contact you. Web copy and design work hand in hand to ensure this process is smooth and stress-free for prospects. Poorly written web copy and design that is difficult to navigate will surely frustrate or anger your potential customers and influence them to leave your website and not take the action you intended.

Your website should take visitors through a joyful experience that ignites a positive emotion within them and either encourages them to take an action or visit your website again and again.

For example, think of your favorite websites. Why do you enjoy visiting these sites? You must find happiness in the experience you have on these websites or else you probably wouldn’t visit them again and again. Right? This is exactly how your website should act if you want to keep prospects and customers visiting and purchasing.

• You don’t want to confuse your prospects: Let’s say you own a travel company that specializes in luxury destination honeymoons. Charlie and Anna are looking for a high-end travel company that will create the ultimate itinerary for their honeymoon. The couple hears two trusted, positive reviews for the same company. Both of the company referrers boast about how luxurious their trip through this travel company was. But when the couple visits the company’s website, the images aren’t loading, the web copy does not imply any benefits for them, there is no obvious contact information, and the logo looks “cheesy.” Unfortunately this company’s website and marketing materials aren’t in line with their brand message and portray an inaccurate image to the couple.

You can bet Charlie and Anna are fairly confused based on the referrals they received versus the website design and copy. They were envisioning something much more romantic and luxurious than what the website portrayed. They decide to further their research and go with a company whose brochure, website, logo, and personality are in line with their needs and desires.

The lesson learned is to always remember that it’s the whole package you’re selling to prospects. Your website should take them through an experience and be a pleasure—not a torturous venture through bad graphics, poorly written copy, and confusing navigation (also known as a nightmare).

If you like this post, you might also like:

1. Does Your Website Copy Make the Sale?
2. If Your Visitors Don’t Act, You Don’t Sell
3. Developing a Brand through Website Design: Part II

As part of our newest blog series, Blogging for Travel, where we interview and spotlight travel companies who are successfully blogging for business, this post focuses on the successes of travel company, Adventurous Wench.

Offering a wide variety of women-only trips and tours, Adventurous Wench provides the perfect vacations for single women and solo travelers.

In the below interview with Deanna Keahey, founder of Adventurous Wench, Deanna shares her effective blogging for business strategies.

Below is the interview:

1. What is the purpose of your blog? Specifically, who is it for and what does it provide to readers?

There are multiple audiences for our blog and various benefits for each of them.

• For our previous travelers, our blog provides an on-going occasional stream of interesting tidbits about the places they’ve visited. This reminds them of their vacation and feeds their interest in that place. For instance, when I recently wrote an article about the Blasket Islands, I got responses from people who had been there on our Ireland trip, remembering how much they had enjoyed hiking around the island.

• For future and prospective travelers, the blog provides a couple of different things. First, it gives them some concrete information about the destination, and what we do on our trips there. For instance, if you’re thinking of going to Sedona, on our blog you’d find a number of articles about the region and about our past trips there. This can give people a better idea of whether this destination and trip are what they really want to do. Second, less concrete but equally important, the blog gives them a sense of our company, approach, personality, and values. Reading our articles on a variety of topics can help convey these intangibles better than a sales page about “our values.”

• For anybody, whether they’ll ever become a customer of ours or not, it can provide the same informational benefits, if they have questions about a place that we cover.

• Also for anybody, I use this as another way to share my general philosophy of life, adventure, exploration, and fun. Along with informational posts, I include some inspirational thoughts and topics. These aren’t about promoting our company, but they are about the ideas behind the company.

2. Why did you decide to blog for business?

I was getting more and more involved in reading other people’s blogs at the time, and I saw a lot of value in it as an informal and flexible means of communication. It gives me a medium to write about anything that catches my interest, rather than having to fit into a structured website. I also like the informal, conversational feel of it. After seeing the benefits on other blogs, I decided to go for it myself.

3. Do you believe that blogging for business has helped you to express your brand message? If so, how has your blog helped you?

Yes, it has definitely helped. I think it helps in a couple of very different ways. The first is simply offering another communication channel to share pieces of that message, which combine to convey an overall impression of the brand. I think people are more likely to read material that is interesting and beneficial to them, with the brand personality and values communicated in a tangential way, than they are to read an obviously self-serving “this is our company” page on a website. It’s less direct but can come across as more honest, if you consistently convey a certain brand personality across many articles.

Second, writing the blog has helped me to clarify some of my own thoughts and develop my voice. Just sitting down and doing it makes a difference. Answering these questions for this very post is helping me to clarify some of my thoughts that were a bit hazy. And the more I write, the more I develop my own style and voice—which ends up being the voice of the company and voice of the brand.

4. How do you come up with your topic ideas?

I get topic ideas from a variety of sources:

• Some posts are about an experience I just had. If I’m in Greece, I might write something about the island I’m on.

• Some are related to a favorite photo. I’ve got thousands of trip photographs, and many of them have a story that goes with them.

• Some are related to a recent event. When swine flu fears were rampant, I wrote about travel insurance and swine flu.

• Some are related to a post on a different site—something I found interesting and wanted to link to and add my own comments.

• Some are “behind the scenes” posts—something about my life and running the business.

• Some are related to an inspirational quote—something I find meaningful and want to share.

5. How does blogging fit into your overall online marketing strategy? Where does your blog rank in terms of the most successful marketing strategy you have?

Blogging isn’t a stand-alone strategy; it ties other things together. One example is our monthly email newsletters. If we have a newsletter about the San Juan Islands, I’ll link it back to various interesting blog posts about trips to the San Juan Islands. The newsletter becomes more multidimensional, while the blog posts get new readers.

Another example is our Facebook page. Our blog posts also show up on Facebook, and we often have more interaction on Facebook than we do on the blog itself. The Facebook page benefits from the content in the blog, and the blog benefits from the exposure on Facebook. Because the blog is so intertwined with our other efforts, I really can’t separate it out for a ranking. I can say that if we cut out the blog, it would have wider ramifications than just the blog itself.

Deanna Keahey

About Deanna Keahey and Adventurous Wench:

Deanna Keahey is the founder of Adventurous Wench, a company with the mission of inspiring and facilitating adventurous travel experiences for women. Find adventurous trips, travel-related products, and, of course, Deanna’s blog, at www.AdventurousWench.com.

Did you find this post helpful? Let us know in our comments section?

If you like this post, you might also like:

1. Where Does Blogging Fit into the Big Picture of Your Business?
2. Social Media Success: Interview with Personal Concierge Company YuDu
3. Emerging Travel Company Sees Huge Success through Social Media Efforts

Try tricking Google to index your site higher and you might just find your website exiled from search. But how can you avoid this horrific blunder? In a WebProNews interview with Michael Stebbins of Market Motive, Michael explains what influences Google to ban your website and how to prevent this banishment from occurring.

See the interview below:

More WebProNews Videos

If you like this post, you might also like:

1. Google Buzz Privacy Issues: Can Google Thwart a PR Disaster?
2. What You Should Know About Google Caffeine and Search
3. comScore’s Eli Goodman Predicts Changes in Online Search

Viral content posted on social media platforms is often dictated by the specific attitudes that make up each of these social media sites. Understanding the purpose of each platform and the unwritten behavioral guidelines on each of these sites will greatly influence the components of your online marketing strategy and help you to achieve a favorable position among your key influencers and target audience.

If you have not already viewed Part I of this post, feel free to visit it here.

See below for a spotlight on the various types of attitudes seen on Twitter and YouTube and tips on how to behave on these platforms:

Twitter

Words to describe the attitudes: Quick, news-oriented, informal, fun, streamline

The main purpose of Twitter for businesses: To get in front of key influencers and to build relationships with others in your industry.

Behavior tips: Let me give you an example. The Sumèr team has used Twitter several times to find guest bloggers for our blog. Whenever we find that a Twitter user is providing valuable advice and appears to be a key influencer, we approach them via a direct message on Twitter asking if they would be interested in being a guest blogger for us. We have had great success with this approach and have built numerous beneficial relationships from Twitter.

Because of Twitter’s real-time nature, posting anywhere from 8 – 12 tweets a day is completely acceptable. Your Twitter followers may only see a few of your tweets per day as their list of tweets is constantly moving, and fresh tweets are pushing out older tweets every minute. But similar to other social media platforms, posting informative tips and advice is a must if you want to increase your followers and valuable relationships. Tweeting that you just got home from the mall is not a great way to attract followers, because guess what? No one cares.

Due to Twitter’s unwritten etiquette guidelines, linking your Twitter account to other social media profiles is not always the best action to take when attempting to build exposure and influential relationships. For example, if you link your Twitter account to your Facebook company page, your Facebook page will stream in constant updates (as many as 8 – 12 tweets per day, depending on how often you tweet). Because Facebook is not designed to have a constant flow of real-time updates the same way as Twitter, this could deter people from reading your company page. If Facebook users want to view a streamline of updates from your business, they would follow you on Twitter.

YouTube

Words to describe the attitudes: Fun, highly engaging, professional, and personable

The main purpose of YouTube for businesses: To spotlight a specific product or service, illustrate your industry expertise in an interview, or strengthen your brand image by providing viewers with valuable tips and strategies.

Behavior tips: When posting a video for business, keep in mind that your video should reinforce your brand image, not hinder it. Many times, businesses will post a video just to have exposure on YouTube. But if the lighting and audio are poor, unprofessional elements are strewn throughout your video, or you lack the tools to incorporate effective calls to action throughout or at the end of your video, you won’t be creating a very positive image for your brand. Therefore, only post videos that will encourage viewers to contact you, visit your website, register for an event, or sign up for your newsletter.

And because YouTube is not based on real-time updates that stream through your YouTube home page, it doesn’t matter how many videos you post. Just remember to always post with purpose—not just for the sake of posting.

Did you find this post helpful? Let us know in our comments section.

If you like this post, you might also like:

1. Defining the Purposes behind Social Media Platforms: Part I
2. Get Your Online Marketing in Shape: An Interview with Holos Fitness
3. Social Media Success: Interview with Personal Concierge Company YuDu

Are you confused about how to act on various social media platforms? Perhaps you’re unsure of the purpose of each of these platforms. Well, if you want to get out of the dark, you must understand the attitudes behind each of these platforms because these are the attitudes that will dictate your behavior and the content you post.

Noting the varying unwritten behavioral guidelines on each social media site is one of the most beneficial ways to spend your designated business marketing time. When you blindly jump into a social media platform, even if you think you have an idea of the purpose of the platform, you may begin to notice that no one is talking or responding to you. Although it takes time to establish rapport on social media platforms, if you get a feeling that people are ignoring you or completely disregarding your responses, you might want to consider taking a step back and observing for a bit.

If you choose to ignore the warning signs you receive from other social media users and continue to act in a manner inconsistent with the social media attitudes, you may be at great risk for creating a poor name for yourself or your company.  When you haphazardly post, you’re not only wasting your time, but you run the risk of tarnishing your brand image.

It’s important to keep in mind that most social media platforms are not designed for companies to make sales. Rather, they’re used as a collaborative hub between consumers, business owners, peers, and key influencers looking to share valuable information and talk about topics of interest. Your website is your main direct-sales-generating tool—not social media platforms.

See below for a spotlight on the various types of attitudes seen on Facebook and LinkedIn and tips on how to behave on these platforms:

Facebook

Words to describe the attitudes: Casual, friendly, open-minded, link-oriented, fun, interactive, real-time updates, personable

The main purpose of Facebook for businesses: To establish casual relationships with peers, key influencers, and targeted consumers; to have conversations and share information with these individuals; and to gain exposure for your brand and your expertise.

Behavior tips: When interacting on Facebook, don’t be afraid to “like” someone’s post, comment on a post, send a personal message to someone you’d like to introduce yourself to, or invite key influencers to be your friend. Facebook users, for the most part, are open and willing to share and talk about everything from various interests to industry news.

Because of Facebook’s friendly and inviting atmosphere, the conversations that occur are less professional and rigid and more real, conversational, and personable. For this reason, don’t try to put on your best professional attitude; injecting your personality is the best way to attract friends and followers on Facebook.

Also, keep in mind that posts should not be sales oriented. We often go by the following rule of thumb: 20% of posts should be about your company and 80% should be information you receive from others. Whether you share informative articles you find online, blog posts, or videos, your posts should always be valuable and designed to build a connection with other Facebook users.

LinkedIn

Words to describe the attitudes: Selective, professional, business-oriented, informative

The main purpose of LinkedIn for businesses: To establish business relationships and possible collaborations or partnerships.

Behavior tips: One of the best ways to describe LinkedIn members is “selective.” Unless you personally know the person you wish to connect with, you should not attempt to request connections with random people. This is often viewed as impolite and equivalent to spam.

If you do, however, want to connect with someone whom you do not have any third party connections with, you may do so, but with caution. Don’t merely send the person a generic message stating, “Hi, John, I’d love to connect with you.”—probably not going to happen if John has any rapport in LinkedIn or the business world. Rather, send John a personal message introducing yourself, telling him why you are interested in connecting, and possibly commenting on John’s company, website, or blog. The more personable your message, the more likely John will consider adding you to his connections.

In terms of interacting with others on LinkedIn, visit LinkedIn’s Q & A section. Here, you can answer questions related to your industry, or ask other professionals questions that you might have about their industry. In the Questions area, you will see a list of questions related to your industry or interests that others in your network have expressed. When you answer a question with valuable tips and advice, you’re showing others that you are active in your industry, willing to share advice, and highly knowledgeable.

You may also ask questions directed toward a certain group of industry professionals. For example, let’s say you own an eco-tourism outfitter company and want to know the basic elements for writing an effective press release. You may categorize your question based on professionals who will most likely have the answer you’re looking for.

Did you find this post helpful? If so, let us know in our comments section, and stay tuned for Part II of Defining the Purpose behind Social Media Platforms.

If you like this post, you might also like:

1. Defining the Purpose behind Social Media Platforms: Part II
2. Social Media Success: Interview with Personal Concierge Company YuDu
3. What You Can Learn from One Online Retailer’s Social Media Success

Last week, this blog, Copy Doodle, hit some record marks for us on Technorati.

Copy Doodle ranked #17 out of Technorati’s 100 Best Small Business Blogs:

Copy Doodle was mentioned #3 in the Top 10 Authority Movers:

AND our blog post Battle of the Wordpress Themes was ranked #5 in the Hottest Posts on Blogging:

Although we hit these record highs all in one week, we didn’t reach these highs overnight. We’ve worked hard to build our business blog to the lead-generation tool it is today.

Here are a few tips for you to get your blog listed on Technorati:

1) Check it: Technorati can be very picky about which blogs it wants to add to its directory. If your blog is brand-new and lacks a few months’ worth of posts, or you post once every other week or inconsistently or don’t provide valuable content on your blog, you may be at risk for Technorati rejection. It happens, so don’t get discouraged. If you are rejected, try submitting your blog again in a month or two.

2) List your blog with Technorati: Create an account for your blog on Technorati. When you create an account, be sure to describe your blog purpose clearly, add optimized keywords related to your blog, and categorize your blog appropriately. Only use keywords, terms, and phrases related to your post content.

3) Provide valuable content and optimize posts: Be sure to post at least twice a week (be consistent), offer links and valuable content in each post, and make sure that post web copy is optimized for search purposes. Also, don’t forget to use proper tags and create meta data descriptions, titles, and keywords for each post.

4) Promote your blog on social media: Every time you publish a blog post, promote it on all of your social media profiles, and provide a link to the post. And, whenever you have a guest blogger, write on their Facebook wall, or include their Twitter name in a tweet, thanking them for contributing to your blog—and don’t forget to include a link to the post when you thank them.

5) Engage with other bloggers: Whether you comment on another blog, follow bloggers on Twitter and Facebook, or ask bloggers to write a guest post, interacting with bloggers on a regular basis is a great way to get exposure from other bloggers’ readership bases and establish a name for yourself in the blogosphere.

Share the blogging love with your friends on Twitter.

If you like this post, you might also like:

1. Tips for Creating a Business-Generating Blog
2. How Do They Do It? Interview with Successful Business Blogger Hills of Africa Travel
3. 3 Tips to Writing a Blog That People Want to Read and Share

You know it’s true: you cannot continue to chase your tail in circles, marketing the same way you have been and expecting different results. After all, that’s the definition of insanity, isn’t it?

The game has changed: how markets react, how people search for information, prospects’ attention spans, and prospects’ purchasing behavior.

While it’s easier than ever to market online, generate more exposure, and bring in more business, in order to do so, you have to understand the new rules of the game.

If you’re feeling frustrated, overwhelmed, or simply want to ramp up your online marketing efforts, then you’ll want to join me for a free webinar on “Marketing in a New Media World” happening Wednesday, July 21, 2010, at 1 p.m. EST / 10 a.m. PST. During this one-hour event, I’ll be showing you how I successfully market my own company and help my clients achieve the results they desire.

Reserve your spot here.

On this one-hour webinar, you will learn how to . . .

• Easily locate and engage with your target market and key influencers.
• Share your brand message without selling (or being annoying and pushy).
• Be found online using new search trends.
• Integrate social media into every aspect of your business.
• Effectively market your business blog.
• Create and market content that people want to read and share.

Reserve your seat today.

Again, the free webinar happens Wednesday, July 21, 2010, at 1 p.m. EST / 10 a.m. PST. You’ll be able to ask questions via webinar chat, so come prepared with questions, and make sure you attend the live event. I’ll also be giving away some free gifts, but only to those who are on the live webinar.

Feel free to share this event with your friends and colleagues, but please make sure you reserve your spot HERE.

If you like this post, you might also like:

1. Contest: Chance to Win a Spot in the Influence Your Online Market Bootcamp
2. 5 Tips for Building Online Relationships That Last
3. Top 9 Ways to Track and Map Online Efforts and Success