Search Engine Marketing & Web Development – The Xcite Group https://thexcitegroup.com/ Wed, 09 Aug 2023 13:24:49 +0000 en-US hourly 1 https://thexcitegroup.com/wp-content/uploads/2020/03/favicon.png Search Engine Marketing & Web Development – The Xcite Group https://thexcitegroup.com/ 32 32 SEO – What is it, and why does your business need it? https://thexcitegroup.com/what-is-seo/ Fri, 31 Mar 2023 21:07:00 +0000 https://thexcitegroup.com/?p=5790 What is SEO? SEO (search engine optimization) is a marketing strategy used to boost the visibility of your website through organic search. When your website ranks high in the search results, your business is more likely to be discovered by... Read more »

The post SEO – What is it, and why does your business need it? appeared first on Search Engine Marketing & Web Development - The Xcite Group.

]]> How Xcite Helps Clients Compete and Win Against Larger Competitors https://thexcitegroup.com/how-xcite-helps-clients-compete-and-win-against-larger-competitors/ Tue, 28 Feb 2023 22:48:00 +0000 https://thexcitegroup.com/?p=5795 You are ready to compete and win against larger competitors? In this case study, we are focusing on a client of ours that is a small and family-oriented veterinary clinic located in Colorado Springs. They approached us intending to hire... Read more »

The post How Xcite Helps Clients Compete and Win Against Larger Competitors appeared first on Search Engine Marketing & Web Development - The Xcite Group.

]]> What You Need to Know About Web Accessibility https://thexcitegroup.com/what-you-need-to-know-about-web-accessibility/ Mon, 30 Jan 2023 13:52:15 +0000 https://thexcitegroup.com/?p=5723 What is Web Accessibility? Web accessibility is the inclusive practice of ensuring no barriers prevent interaction with or access to websites by people with physical and situational disabilities. When sites are correctly designed, developed, and edited, more users have equal... Read more »

The post What You Need to Know About Web Accessibility appeared first on Search Engine Marketing & Web Development - The Xcite Group.

]]> Video Marketing Tactics and Strategies from Xcite https://thexcitegroup.com/video-marketing-tactics-and-strategies-from-xcite/ Sun, 13 Nov 2022 10:01:02 +0000 https://thexcitegroup.com/?p=5645 In recent years, video has taken the digital marketing world by storm and more business owners are utilizing it to grow their businesses and promote their brands online.  So if you haven’t already, now is the time to invest in... Read more »

The post Video Marketing Tactics and Strategies from Xcite appeared first on Search Engine Marketing & Web Development - The Xcite Group.

]]> OTT/CTV: A New Way To Advertise https://thexcitegroup.com/ott-ctv-a-new-way-to-advertise/ Tue, 27 Sep 2022 20:01:36 +0000 https://thexcitegroup.com/?p=5539 In the last 5 years, cable companies have seen millions of people canceling cable and satellite services. According to MediaPlayNews, 27% of U.S. households cut their cable cords in 2021, following the 15% of households who cut the cord in... Read more »

The post OTT/CTV: A New Way To Advertise appeared first on Search Engine Marketing & Web Development - The Xcite Group.

]]> Three Pillars for Client Success https://thexcitegroup.com/three-pillars-for-client-success/ Wed, 14 Sep 2022 14:41:35 +0000 https://thexcitegroup.com/?p=5526 Digital marketing is constantly evolving, and it is imperative to stay at the forefront of the latest technologies and designs to ensure your success. It can be daunting for most business owners because your time is limited, and you may... Read more »

The post Three Pillars for Client Success appeared first on Search Engine Marketing & Web Development - The Xcite Group.

]]> Clutch Names The Xcite Group as a 2022 Top PPC Firm in Colorado https://thexcitegroup.com/clutch-names-the-xcite-group-as-a-2022-top-ppc-firm-in-colorado/ Wed, 13 Jul 2022 19:04:36 +0000 https://thexcitegroup.com/?p=5502 The goal of many vendors and service providers is to improve the efficiency or overall effectiveness of their clients in one way or another. Our team was built specifically not just to meet that goal but to do so in... Read more »

The post Clutch Names The Xcite Group as a 2022 Top PPC Firm in Colorado appeared first on Search Engine Marketing & Web Development - The Xcite Group.

]]> 8 Things to Consider Before Investing in a Website Design or Redesign https://thexcitegroup.com/8-things-to-consider-before-investing-in-a-website-design-or-re-design/ Fri, 01 Jul 2022 19:22:47 +0000 https://thexcitegroup.com/?p=5509 Deciding to redo or create a new website is a big step for any business but is essential for the growth of your company. Besides deciding to take this next step and investing in it, there are multiple things to... Read more »

The post 8 Things to Consider Before Investing in a Website Design or Redesign appeared first on Search Engine Marketing & Web Development - The Xcite Group.

]]> The Xcite Group Trailblazes Colorado’s SEO Industry https://thexcitegroup.com/the-xcite-group-trailblazes-colorados-seo-industry/ Fri, 10 Jun 2022 19:16:28 +0000 https://thexcitegroup.com/?p=5505 In 2011, The Xcite Group began as a local PPC company that stood out from the rest because we were hands-on; we got to know our customers, cared about the relationships, and gave their businesses precisely what they wanted –... Read more »

The post The Xcite Group Trailblazes Colorado’s SEO Industry appeared first on Search Engine Marketing & Web Development - The Xcite Group.

]]> Social Media Advertising: Organic vs Paid Strategies https://thexcitegroup.com/social-media-advertising-organic-vs-paid-strategies/ Fri, 03 Jun 2022 19:51:55 +0000 https://thexcitegroup.com/?p=5438 The landscape of organic and paid social media is constantly evolving. With 2.9 billion active monthly users and counting, Facebook is still the leading social media platform and significantly contributes to the rise of social commerce. It is predicted that... Read more »

The post Social Media Advertising: Organic vs Paid Strategies appeared first on Search Engine Marketing & Web Development - The Xcite Group.

]]> How to Find the Right Agency for Your Next PPC Campaign https://thexcitegroup.com/how-to-find-the-right-agency-for-your-next-ppc-campaign/ Wed, 13 Apr 2022 15:20:11 +0000 https://thexcitegroup.com/?p=5340 Lead generation is critical to growing your business. Every industry faces a cluster of competition. Companies need to be creative when finding leads that ultimately will turn into a conversion. Paid search (Google Ads) is a key lever focused on... Read more »

The post How to Find the Right Agency for Your Next PPC Campaign appeared first on Search Engine Marketing & Web Development - The Xcite Group.

]]> Why Every Business Needs Online Listings and Reputation Management https://thexcitegroup.com/why-every-business-needs-online-listings-and-reputation-management/ Wed, 02 Mar 2022 15:23:37 +0000 https://thexcitegroup.com/?p=5253 Managing your business’s online listings and reputation is crucial nowadays because it helps you maintain your brand presence and interact with your customers online in a more meaningful way. Google’s VP of Marketing for the Americas Lisa Gevelber explains, “From... Read more »

The post Why Every Business Needs Online Listings and Reputation Management appeared first on Search Engine Marketing & Web Development - The Xcite Group.

]]>