Ximda was one of the first adopters of Ruby on Rails (RoR) in the Dallas Area. Our TagMyCity.com and ThingsICanDo.com projects are live models of our deep experience and knowledge in RoR web development. By creating a unique web based software solution tailored to fit your requirements, our web developers can make the most of your web presence.
While this lack of control startles upper management, businesses are already becoming aware of these new trends as the next Generation, Gen Y or the “Millennials,” as they are sometimes called, enters the workforce. Many forward-thinking managers have already integrated 2.0 tools both to solve present business problems and also to prepare their workplaces to meet the expectations and, more importantly, best utilize the skills of next-generation employees.
As companies continue and sometimes struggle to adapt to this new trend in order to deal with both their employees and customers, the business of social media consulting has gotten a boost as consultants teach the old school executives how to navigate in the new tech savvy world. And adapt they must because the number of companies who are already integrating Web 2.0 technologies into their businesses processes and I.T. infrastructure is on the rise. A study by Forrester on this topic points to hard numbers that back this up.
In fact, the adoption rate of Web 2.0 technologies by I.T. is actually stronger in enterprises than it is in SMBs, with 42% of enterprise businesses now utilizing Web 2.0 technologies like AJAX, Flash, Flex, etc. to 32% of SMBs. Additionally, there is growth in the areas of Web 2.0 app investing, with a number of companies investing, piloting, or considering investment in Web 2.0 technologies like RSS, podcasting, wikis, and blogs.
Ultimately, companies ignoring this change will be left behind, unable to compete on the new business stage. The numbers don’t lie: your customers have adapted and your competition has adapted - pay no heed to the new changes and prepare to you’re your market share. Does your company need a Web 2.0 crash course or just a Web 2.0 update?? If your business wants to keep up and even win over the the competition, contact us today for a free consultation to see how Ximda can increase your market share and gain a competitive advantage.
The purpose of Mobile Media Optimization (MMO) is to modify digital content so it is more visible & higher ranking in mobile media and mobile media search results as well as easier to tag, share, link to and republish.
Here are some key Rules of Mobile Media Optimization (MMO):
If you don’t know what features you’re going to need for your site just yet, just think about the products or services you’re selling and think about the properties of them. Do they have variants (colors, sizes, etc.), or kits, are they drop shipped? These types of questions will help identify what kind of features your business will need. Here are a few other high priority items related to eCommerce sites.
Key Shopping Cart Platform Features:
Our E-Commerce Consulting services can assist the success of your business by building powerful customized e-commerce applications that will enhance your customers’ online shopping experience and assure your business goals. If your ready to help increase sales, improve profitability, and ultimately, ROI through Ximda’s E-Commerce Consulting Services, Contact us today for a free web consultation.
Common mistakes companies make when selecting keywords:
Starting your online marketing campaign right by selecting appropriate keywords will save your company time and money. Whether you are starting your online marketing campaign or need to revise your existing campaign, Ximda’s SEO consulting services can help you in achieving a successful online marketing strategy, for your free web analysis contact us…
What is Social Media?
Social Media or social networking is the term that has been given to a breed of online websites that facilitate greater interaction with an online audience. Social Media sites allow two-way interaction between online content owners and their audience. It enables website visitors to engage, interact and contribute to content. It also enables site owners to syndicate content out to other sites and online channels, and gives them the ability to easily aggregate relevant, related content from other sources into their own sites.
Web 2.0 approach to Social Media
Web 2.0 in this case is the term given to the tools and techniques that form the core of many Social Media sites and channels. Blogs, Social Bookmarking, Syndication, RSS, and Aggregation are some of the popular web 2.0 social networking tools that are used in a successful social media marketing campaign.
Here are a few techniques that you can use to start embracing social media:
Social media is changing the way company’s can interact with potential customers. The web is no longer a faceless medium. Social media marketing allows you to become an authority in your market sector by giving you the ability to build trust By empowering your audience with the ability to contribute and become involved, you will gradually build a strong relationship which develops brand loyalty.
Ximda’s social media consulting can immerse your company in the social media landscape by fully utilizing tools and techniques that meet your business goals. Contact us today for a free consultation.
Apple, with its iPhone, has boosted the attention of the mobile industry and is forcing them to innovate. This means that the mobile experience is going to continue to improve, providing a better user experience for everyone regardless of using an iPhone, or some other “smart phone”. Better mobile experiences will eventually lead to increased mobile behavior.
Google’s Android platform for mobile devices is capable of handling any type of Web content that a desktop computer’s Web browser can handle. That design opens up a countless number of possible browser-based services already available to PC users, including contact management, document creation, GPS direction services, and VoIP (Voice over Internet Protocol) services. The goal of the open source model is to create “consumer choice” by making it easier for customers to use any wireless application they want.
With backing from major handset providers (Motorola, Samsung and LG) and service carriers (Sprint, T-Mobile, AT&T), Google’s Android will make the mobile web apart of the fabric of everyday life. Potentially changing the way we shop, bank, and interact as more and more companies provide mobile web solutions.
“The data demonstrate that the mobile Internet can not only increase the frequency of visits to a Web site, but also grow the overall size of the pie,” said Jeff Herrmann, VP of mobile media at Nielsen Mobile, in a press release. “Publishers can now monetize their total cross-platform audience, and advertisers will better understand the efficiency and incremental value of mobile Web traffic.”
According to Nielsen, leading sites with a mobile property could increase the size of their audience via the mobile Internet. As the mobile web gains traction and more users, a big chunk of online revenue could migrate to wireless interactions. Without a mobile web presence your company could be giving up sales and losing valuable customers to those with web mobile capabilities. Ximda’s mobile consulting services can give your company the freedom to be everywhere. Contact us today to grow your business from PC to mobile web.
Organic SEO (search engine optimization), is the methods used to acquire unpaid, algorithm-driven results of any particular search engine, or “natural” search engine results.
Both of these options can be used together to improve your online marketing campaign to attract new visitors to your website. Where SEO provides a great long-term solution to meet business objectives, PPC usually makes short-term gains.
Variables to consider when choosing the right mix for your business:
The biggest benefit of pay per click is the fact that it will provide you with an instant boost of visitors or traffic to your website, which can be great for a short term campaign. But in the long run, organic search listings generate a higher ROI than PPC programs. Trends show that more sales result from organic search engine listings than paid site listings.
Not only are organic listings longer lasting than paid listings, they’re more valuable. Research shows that 70 % of search engine users will click on organic listings, while the remaining 30 % click on paid listings. Another study found that 6 out of 7 sales resulting from search engines originated in the organic search listings. Also users are more likely to trust websites naturally occurring in
top ranking positions, therefore natural SEO can be of great importance in generating a higher ROI.
Fortunately we don’t have to pick one or the other…what’s really important is getting the right mix of both. PPC click may be a great option to use while you are boosting your SEO campaign in order to fill gaps where your site is not naturally visible yet. If your business can handle increasing sales and gaining a greater ROI then for your free web analysis contact us…
According to Facebook’s Profile Preview team, the reasoning for the changes to tabs are as follows:
More importantly what will this change mean to developers? Will having more tabs = less room for apps, Ximda sure hopes not. Facebook apps are serving the highly-targeted, highly-relevant, and highly-personal world of micro networks which can be a powerful asset for social media marketing and branding….I guess only time will tell, the updated profile designs are still not fully finalized yet.
According to an iProspects 2008 study, 68% of search engine users click a search result within the first page of results, and a full 92% of search engine users click a result within the first three pages of search results. The importance of appearing high in the search results has steadily increased over time.
Important Search Engine Results Page Statistics:
As users move down the search engine results page, fewer clicks get distributed to each listing. Just like a newspaper where most user’s concentration is focused primarily above the fold. The “fold” is represented by the viewable area in your browser window without needing to scroll down the page.
Enquiro Eye Tracking Studies proposes how web searchers visually scan the search results shown on Google pages and which areas on the Google web page tend to get the maximum attention. .
General trends from map suggest:
Today it is more imperative than ever for your organization’s website to be found within the top few search results, or the first page of search results, or at least within the first three pages of search results. Whether this is accomplished through optimization of organic searches, or through paid search advertisements, the need is undeniable. Ximda’s SEO consulting services can guide you every step of the way in gaining your page ranking position, for your free web analysis contact us…