Xtream Advantage Blog

2010-02-04T00:23:00.000-08:00

3 Ways To Market Your Business And Get Leads For No Cost

There are many ways to market your internet business online and get good leads for free or for low cost. Three ways you may want to try are article marketing, forum marketing, and free classified.

Article Marketing is an effective and low-cost way to bring very high quality visitors to your website. You can also establish yourself as an authority and build trust with your audience.

You basically write articles related to your business and distribute them to article directories. Search engines will rank articles (keyword is important) and people will go to directories to read your articles. Ezine publishers will also search directories for articles to publish in their ezine.

Leads come from the resource or bio box which is part of the article. The box contains a link to your business. You don’t have to be an expert writer. Just be sure to provide valuable content your reader can use.

Article Marketing Basic Steps
1. Define Your Target Audience
2. Select Your Keyword
3. Select Your Topic
4. Write Your Article
5. Write Your Article Title
6. Distribute Your Article

Forum Marketing is another way to get free leads and establish yourself as an online authority. A forum, sometimes called a message board, is an online discussion site. People start discussions, called threads, people read them and post (respond) to them. When you start a thread or post to an ongoing discussion, your signature is included in your post. You can add a link to your website in your signature. If people like what you post they may click on your link.

Find forums that are related to your business. Most forums require you to register, but signing up is easy.

Make sure what you post adds value to the discussion. Don’t pitch your business. Contribute to threads that interest you. People who like and trust you are more likely to check out what you have to offer. Otherwise you will be ignored or possibly banned from the forum. Get familiar with the rules of the forum.

Forum Marketing Basic Steps
1. Register for a Forum
2. Update Your Forum Profile
3. Write Your First Post

Free Classified Advertising is another way to generate leads. Ad are usually text-only and can have little information or lots of information, but they include how to get more information such as a link or phone number. There are thousands of free classified sites online. To be effective at ads requires massive action, meaning you have to post a lot of ads, but it’s can worth it.

Free Classifieds Advertising Basic Steps
1. Find a Free Classified Site
2. Choose the City to post your ad
3. Choose the Section to post your ad
4. Write Your Ad
5. Post Your Ad
6. Repeat, Repeat, Repeat

Article marketing, forum marketing, and free classifieds are 3 ways to generate leads for your business for no cost. Each method requires work, but with dedication and consistency you will get your leads.

Happy Business Building,
Yoli

By: Yoli

Article Directory: http://www.articledashboard.com
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2009-12-07T14:57:00.000-08:00

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Web promotion is a marketing technique, a new terminology for marketing. In today’s fierce marketing arena, producers of goods and services need effective advertising and promotion, and also innovative and inexpensive means to sell their products. Online business creates an opportunity for one to reach out to the markets within and outside one’s focus. The idea of web promotion is no longer a passing fad, but a prerequisite to remain in business.

The first step is to actually publish a website. Creating relevant web links that route visitors to the site and turn out to show interest in your business are the next steps. One of the common ways for a visitor to click on your web site is through search engines by typing a key word related to their interest. The design and features of the site should be in such a way that the content in the site contain key words that are indexed in most of the search engines so as to appear in the top ten or twenty links, and also an online enquiry service that keeps track of viewers visiting your site.

Web promotion is not a one-time effort or investment. Constant evaluation and alteration of certain factors must be followed such as assessment of return on investment / value, cost per click, pay per link, design effects, positioning in search engines, etc.

With the changing purchase preferences, the demand from the consumers to have clear information about the product and the producers before their purchase, and the growing amount of competition, online business and marketing is a boon if utilized. Otherwise you would be giving away business to your competitors.

2009-10-31T19:30:00.000-07:00

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3 Reasons Online Entrepreneurs Love Affiliate Marketing

The affiliate marketing business models is a favorite amongst online entrepreneurs for many different reasons. As the age of the internet continues to mature more people are working online from home. Many are starting a small business in the field of affiliate marketing due to the affordable startup costs. In fact the online affiliate marketing business offers several outstanding advantages.

Here are 3 compelling reasons why the affiliate business is such a popular choice for many today.

Low Startup Costs

An affiliate business involves selling products produced by others. These products are warehoused and shipped if necessary, at the expense of the manufacturer. Even customer support is a function handled by the product creator.

The only expenses left to the affiliate are any advertising cost or other expenses that may be related to the hosting and/or maintenance of a website or blog. Interestingly enough an affiliate marketer does not even need to have their own website and there are numerous and cost free ways to advertise on the internet that can be used.

Technical Skills Not Required

In the earlier stages of internet marketing the technical aspects of working online created a barrier for many. Now navigating the online world has been reduced pretty much to a point and click approach. As a result virtually anybody who now desires to 'operate' anything online is no longer challenged by these technical barriers.

Ability to Profit Quickly

The products you are promoting as an affiliate are proven and already in demand. Furthermore they are supported by websites with professional sales copy and graphics. This leaves only traffic generation up to the typical marketer. The results are that most experience profits pretty quickly and this type positive reinforcement strengthens their resolve to continue and grow their business.

Online entrepreneurs today are fortunate to be able to take advantage of the global reach of the internet. Many have flocked in particular to the online affiliate marketing business due mainly as we've mentioned to the very low startup costs of this particular business model. The built-in flexibility of affiliate marketing now has many starting a small business in just about any field of their choosing. Given the opportunity to pursue the dream of working online from home has re ignited the spirit of the entrepreneur in people worldwide. At the core of this resurgence is the affiliate business model and with some of the advantages it offers as we reviewed above, it is easy to see why.

by: TJ Philpott

2009-10-09T21:56:00.000-07:00

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8 Powerful Tips for the Newbie Internet Business Entrepreneur

For the newbie Internet small business entrepreneur, here are the 8 most powerful unwritten rules that may well prevent you from 'skidding into the ditch'. Make a point of understanding through them monthly and remain focused on the road in advance!

1.First and foremost, Lets look at the advantages of creating and building an online earnings. Our place of work is open for business 24/7 so we can work when we want and for as long as we want. Many of our regular duties can be run on auto-pilot leaving us with more time for relations, social and leisure activities. This situation offers a less stressful working environment, and to a certain degree we are in control of your own rewards. However, it is important to remember that there are few 'Get-Rich-Quick' schemes on the Internet. Look upon it in much the same way as you would if you were creating an offline small business, which, in order to be successful, requires commitment and a positive attitude right from the offset, with scant reward in the early days.

2.Whilst it is important to have your mindset paying attention on a full-time flourishing online business, it is useful, especially early in your Internet career, as part of the learning curve, to try out a few programs in your spare time. Get the feel of the Internet marketing arena and at the same time gain knowledge of a little about HTML, Scripts, creating appealing images and even building your first website! This can all be achieved as a 'spare time' hobby. Don't sack your boss till you have the confidence in your complete aptitude to earn regular profits. There may be a bundle to learn but, trust me, if you're paying attention, it will be worth the effort.

3.In no way.. Get involved in 'Get-Rich-Quick' schemes sites, most of them are scams and you wont earn a penny, and few of them will answer your emails of complaint! MLM too, or in fact any website telling you that your money will be doubled or trebled in a matter of days, or you will become rich overnight, are scams. Avoid them!! It's not difficult to find bona fide traders on the Internet. Look for offline e-mail points. An address or telephone number is a good sign they are sincere. Another good test is to mail them an email before you sign up to see how efficiently they reply.So stay away from the 'Get-Rich-Quick' schemes. They don't work!

4.Imagine you discovered a method of earning massive amounts of money on the Internet. Would you then offer to tell everyone about your 'secret formula'? I don't think so! You will no doubt come up to across those who will try to convince you they have found such a recipe, and no doubt offer to share it with you. Believe me it will cost you, not just financially but in wasted time too. Always shy away when you see the word 'Secrets', or see boasts of colossal earnings!

5.Think positive and stay alert at all times. If you were to take a close look at all the successful Internet marketers, who have made a great deal of money from their endeavours, you would find they have one thing in common! Dedication!! They are prepared to work hard and long to achieve their goals. They do not lose central part if everything doesnt come together today, and they are rarely influenced by the 'quick buck'. I cannot stress this point often enough to you...

6.Be organised! Keep all your transnational activities logged and documents filed in the correct folders. Check your email accounts at least daily and file the important ones. Dont be frightened to name a file or folder with a long name (within reason). You should be able to access any file, folder, software or email within 30 seconds. So much time can be saved with a tidy desktop!

7.Stick to the basic protocol of Internet Marketing. Don't be tempted to send out high volume unsolicited email (spam). It won't be worth the hassle believe me! Read the Terms and conditions section when you join a program and if you decide to sign up.. Then adhere to those terms. You will make useful contacts during your Internet campaigns. Try not to 'stand on toes'

8.Steer clear of leaving large amounts of funding in any online marketing or promotion website! Most websites have a strict policy on spamming and if you are ever accused (rightly or wrongly) of sending unsolicited emails, you are likely to have your balance closed, which could result in you losing your nest egging too!

So that's it! Not a set of rules... More a collection of simple guidelines which, if applied, will serve to make your Internet Marketing experience a safer and more enjoyable journey!

2009-08-22T00:12:00.000-07:00

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When is Internet Marketing Worthwhile?

In general the answer to this question is always but the answer is much more involved. Sure Internet marketing is worthwhile but as with any type of marketing it is only worthwhile if it is done well. For example you can spend thousands of dollars on a television marketing campaign but if no one sees your commercials or your commercials do not reach your target audience and generate sales, the advertising was not worthwhile. So perhaps a more appropriate answer to this question would be that Internet marketing is worthwhile when it works. This is a rather vague statement but this article will investigate the issue further and explain how you can make Internet marketing work for your business.

One of the most basic principles of marketing is to make sure you reach your target audience. This is so important because your target audience is the people who are most likely going to be interested in purchasing your products or services. It is much easier to sell your products or services to those who already have an interest in the products and services you have to offer than it is to convince those who are not interested in your products or services at all. As an example consider a business who sells fishing rods. You will want to market your products to those who enjoy fishing either competitively or as a leisure activity because among this audience you are likely to find people who may be interested in purchasing a new fishing rod. It would make sense to place an advertisement for your business on a website selling bait and tackle or a website which organizes fishing trips in exotic locations. Conversely it would not make sense to place your advertisement on a website selling telescopes because you are not likely to reach a large target audience here. There may be some stargazers with an interest in fishing but your advertising dollars and efforts would be better spent placing advertisements with websites more closely related to your business.

Another factor to consider when purchasing advertising space on another Internet website is traffic the amount of traffic the other website receives. This is significant because you want to place your advertisement on a website which is closely related to your own and likely to attract a similar audience but you also want your advertisement to receive a large amount of attention. For this reason it is important for your advertisement to appear on a website which receives a great amount of traffic each month. This will help to ensure your business is getting a great deal of exposure through this advertising.

When it comes to Internet advertising, there is a fine line between great advertising and spam. Some business owners get carried away trying to get as much exposure as possible and can sometimes go overboard and wind up being considered spam. Internet users who see your advertisement in a couple of key locations will likely notice the advertisement and may be compelled to visit your website immediately or may keep your website in mind for future use. However, Internet users who see your advertisement everywhere they look are likely to view your advertisement as spam. This can be harmful because they are not likely to visit your website because they expect it to not be worthwhile.

In any Internet marketing campaign it is important to carefully monitor the results of your marketing efforts and make changes to your campaign as necessary. This is important because you want to make sure your marketing efforts are paying off and the best way to do this is to evaluate the results of your advertising carefully. One way to do this is to place specially coding in each one of your advertisements so you will know which advertisements are generating business for you and which ones are not. You can use this information to decide whether you should modify the ineffective website or stop running these advertisements. If you decide to modify them you will want to continue to monitor the results to determine whether or not the changes made the advertisements more effective.
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2009-08-07T12:04:00.000-07:00

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2007-11-16T18:28:00.000-08:00

WASHINGTON (Reuters) - U.S. consumers could pay record gasoline prices for the upcoming Thanksgiving holiday with pump costs expected to climb another 20 cents over the next two to three weeks, the government's top energy forecaster warned on Monday.

Guy Caruso, who heads the U.S. Energy Information Administration, said not all of the recent jump in crude oil prices has been reflected in motor fuel costs which now top $3 a gallon in many parts of the country, about 80 cents more than a year ago.

"We haven't seen the full pass-through (of high oil prices) yet," Caruso told reporters at a briefing on oil market conditions held at Energy Department headquarters. "I would say what's in the pipe right now (for gasoline) is about another 20 cents."

The national average retail pump price has already jumped by 25 cents since mid-October, reflecting soaring crude oil costs, which for U.S. oil hit a record $98.62 a barrel last week.

For Earth representatives, you have the answer and the opportunity. This is your peaking interest script for Thanksgiving: "If the projected gasoline price materializes it would be the most consumers have ever paid to fill up at Thanksgiving and could break the all-time high of $3.22 a gallon set last May."

Everyone you know has the right to learn about the For Earth opportunity. Join us on our Sunday night opportunity call.

For Earth Company opportunity call with Success Coach Bobby Smith
Sunday, November 18th @ 6:00 PM PST / 9:00 PM EST
212-461-5860 or 646-519-5860 - Enter PIN: 1670#

For Earth Corporate Team

www.4planetearth.com/capite

all information herein obtained from ethos4earth corporate news release

2007-10-29T15:11:00.000-07:00

FOR IMMEDIATE RELEASE NEWS RELEASE
10/29/2007
PR Contact:
Ryan J Smith
317.965.5006
ryan@playadelracing.com
PLAYA DEL RACING'S INDYCAR TO BE FEATURED AT ECOTREK EXHIBIT AT SEMA SHOW
Playa Del Racing drivers will sign autographs each day of the SEMA Show
INDIANAPOLIS - One of Playa Del Racing's Indy cars will be a featured attraction at the Specialty Equipment Marketing Association show in Las Vegas from Oct. 30 through Nov. 2. PDR drivers Al Unser III and Maryeve Dufault will sign autographs each day at the EcoTrek booth from 2 p.m. to 3:15 p.m.
The SEMA show is the premier stage for innovative thinking in the automotive aftermarket industry.

"I can't wait to be a part of this event with EcoTrek and Ethos forEARTH," says Al Unser III, driver of the Playa Del Racing/Ethos forEARTH car No.21 in the Indy Pro Series. "SEMA week is a great event, and EcoTrek has some amazing products that show renewable fuels as capable of both superior performance and conservation."

EcoTrek is a non-profit organization that promotes education of and research into the expanded uses of viable renewable energy. PDR will be teaming up with EcoTrek and Ethos Fuel Reformulator to help raise the awareness of the general public about renewable fuel, and environmentally safe products.

"Working with EcoTrek gives us the opportunity to showcase the product that we believe in so deeply at Ethos forEARTH," says Dan Atkinson, CEO of Ethos forEARTH. "The SEMA show is the premier gathering of some of the greatest minds in the automotive and aftermarket industry. We are proud to be a part of it."

PDR is always working to get the word out about renewable energy. Adkins Energy, an ethanol producer located in Lena, Ill., signed as a sponsor with PDR in 2007 to help promote the benefits of ethanol and other renewable fuels.

"Adkins energy is a small town operation with big town ambitions," says Ron Fluegel, board member with Adkins Energy. "We are proud to be a part of Playa Del Racing, and even more proud to be associated with a league that is utilizing 100% ethanol fuel."

The SEMA show will be the first major event of the off-season for PDR, and its drivers.

"We are partnering with EcoTrek, Adkins Energy, and Ethos forEARTH not only because it's a great business opportunity for PDR, but also because these independent organizations are each singularly focused on saving our environment," says Susan Schafer, co-owner of PDR. "Ethos Fuel Reformulator is an amazing product that provides great benefits to those who use it and to our environment, and we are so proud to be associated with Tom Holm and EcoTrek."

EcoTrek is without peer in bringing the message of the benefits of renewable fuels to the American public through its television shows and public appearances. The SEMA show will give PDR a chance to show off its IndyCar Series Panoz chassis with a new green paint scheme and Ethos forEARTH sponsorship. The IndyCar Series is powered by 100% ethanol, which is a renewable fuel made from corn.

"Our goal in bringing our IndyCar to SEMA is to assist EcoTrek and Ethos forEarth to get the message to the world that renewable fuel can provide superior performance while mitigating negative impact on our world." says Gary Sallee, co-owner of PDR. "Our Indy cars can go 225mph at Indy using ethanol, and it's important for Americans to know that their passenger cars can run on ethanol and other renewable fuels as well."

PDR drivers Al Unser III and Maryeve Dufault will be available to sign autographs each day of the convention in the EcoTrek booth located in the South Hall. You can get more information on Playa Del Racing or Al Unser III by visiting playadelracing.com.

for more info: www.4planetearth.com/capite

2007-10-22T14:50:00.000-07:00

Did you hear the latest news on gasoline prices? What would you say if I could show you a product made by a publicly traded company that is guaranteed to save consumers up to 19% on their gasoline while reducing emissions up to 30%? The product is just being introduced in our City and I am working directly with the individual that is leading the National Expansion for this company. She is very busy but I told her a little about you and she wants to speak with you. A 10 minute call with her and you will be as excited as I am. What is your schedule later today or I can try and reach her now. This is happening right now!
Crude oil is at record highs and briefly hit $90 a barrel Thursday.
If prices stay high, experts say, expect to start feeling more pain at the pump! A sharp increase in the price of crude oil, which briefly hit $90 a barrel late Thursday in electronic trading, could start to hit consumers in their pocketbooks in the next few weeks. Among the effects:
Prices at the pump, which have been flat for two months, are expected to rise shortly, perhaps by as much as 10 cents a gallon. GasPriceWatch.com reported a rise of 7 cents in the past two days, which increased the national average to $2.80 a gallon.

The Chicago press conference with Ethos forEARTH, and three generations of Unsers is available at the enclosed link.

http://indycar.com/pro/multimedia/videos/player.php?v=808

2007-10-18T18:54:00.000-07:00

EthosFR Product Usage

Step 1: Get a baseline starting point for your vehicles. If you have a built in computer on your vehicle - don't trust it, our experiences have shown that it may not be accurate when it comes to generating actual miles per gallon -- calculate your mileage directly from the odometer. Don't trust what the manufacturer's sticker tells you.

Start paying attention as soon as you have ordered your product so that you have a baseline as soon as your product arrives. Having a baseline to use in evaluating your results with Ethos FR is critical. Without a true baseline, you cannot gage the percent of improvement accurately. A baseline is established by keeping a record on the amount of fuel you put into your tank and the miles that are driven between fill-ups. Why not get a small notebook to keep in the glove compartment to record your results? Here's how to begin developing your baseline.

Fill up your vehicle

Note the miles on your odometer.

Drive as usual over the next few days or weeks.

Refill your tank.

Note the miles on your odometer.

Determine the number of miles you have driven on that tank by subtracting the first mileage from your current mileage.

Next divide the number of miles driven by the amount of fuel you just added to your tank. Example: 235.5 miles driven - divided by 12.886 gallons pumped = 18.275 miles per gallon.

City miles are going to be different than highway miles - and you may want to establish a baseline for both.

It may take 6 to 8 FULL tanks to start to clean out your system and begin to show a steady level of results.

A simpler tracking mechanism can be to simply run your fuel down until your fill up light goes on. Do this several times and you will see your additional mileage.

Step 2: Have a smog/emissions test done on your vehicle especially if you are considering becoming involved with For Earth as a business. Being able to show that you had dramatic reductions in emissions becomes a powerful marketing tool.

Step 3:

The first tank of fuel with Ethos FR use 2 oz per 10 gallons of fuel. This is double the normal 'dose". Next tank, and every tank thereafter, use 1 oz per 10 gallons of fuel.

Use 1 oz per quart of oil.

Then each time you have your oil changed use 1 oz per quart.

Many users are finding that after 3 oil changes they can go 2 to 3 times as long -- or even 5 times as long without an oil change

To extend the life of your power steering and transmission use a one-time application of 3 oz in each.

In Canada and most other countries, gas is measured in liters rather than gallons. One gallon is equal to 3.78 liters. Therefore the correct usage of Ethos FR is roughly one ounce per every 40 liters of fuel.

http://www.4planetearth.com/capite

For Earth Corporate Team

2007-09-19T17:30:00.000-07:00

FOR IMMEDIATE RELEASE

Press contact: Serena Ingre, NRDC, 202-289-2378

If you are not a member of the press, please write to us at nrdcinfo@nrdc.org or see our contact page

New Study: Smog Poses Greater Health Risk Because of Global Warming

More Bad Air Days for Southern, Eastern U.S. Cities

WASHINGTON, DC (September 13, 2007) -- People living in ten mid-sized metropolitan areas are expected to experience significantly more 'red alert' air pollution days in coming years due to increasing lung-damaging smog caused by higher temperatures from global warming.

The analysis^[1] was prepared by researchers at Yale, Johns Hopkins and Columbia universities, in collaboration with researchers at State University of New York at Albany, and the University of Wisconsin-Madison and released today by the Natural Resources Defense Council (NRDC).

The study uses data from the 2007 journal Climatic Change, which looks at climate change, ambient ozone, and public health in U.S. cities. It was released today by NRDC and some of the nation's top medical experts.

"The air in many of our nation's cities is already unhealthy. Hotter weather means more bad air days for millions of Americans," said NRDC Climate Center’s Science Director Dan Lashof. "People with asthma are especially at risk, but everyone is adversely harmed by breathing unhealthy air. This research provides another compelling reason to establish enforceable limits on pollution."

The study, "Heat Advisory: How Global Warming Causes More Bad Air Days," projects that higher temperatures mean more smog for a given level of precursor emissions. Smog is formed when pollutants from cars, factories, and other sources mix with sunlight and heat.

On 'red alert' days -- everyone -- particularly children and people with asthma and other respiratory illnesses -- is advised to limit prolonged outdoor exertion. For people with asthma, smog pollution can increase sensitivity to allergens. The Environmental Protection Agency's blue ribbon panel of science advisers has concluded that the current ozone standard of 84 parts per billion (ppb) needs to be substantially reduced to between 60 and 70 ppb in order to protect public health.

"EPA should reduce the ozone standard to within the range recommended by its science advisers. A standard at the lower end of that range will save more lives. During warmer months high ozone levels already create breathing problems for children, elderly, and those with respiratory diseases," said Physicians for Social Responsibility's

Environment and Health Programs Dr. Director Kristen Welker-Hood. "We know that global warming will lead to higher temperatures, especially in urban areas, and as this study shows, we can expect more and more suffering related to unhealthy air the longer we wait to address global warming."

In Washington, D.C., for instance, residents would see a 24 percent drop in clean air days per summer.

The report looks at the following cities located in the eastern and southern half of the U.S.:

Asheville, NC
Cleveland, OH
Columbus, OH
Greenville, SC
Memphis, TN
Philadelphia, PA
Raleigh, NC
Virginia Beach, VA
Washington, DC
Wilmington, NC

These cities are highlighted because of their size, population and geographical differences. Federal policy makers representing these areas will be faced with critical decisions about reducing global warming emissions and it is important that they be made aware of the health implications of hotter temperatures.

Scientists say average temperatures will rise as much as 10 degrees F by the end of the century unless we start cutting global warming emissions.

Researchers project that, unless action is taken to curb global warming, by mid-century people living in a total of 50 cities in the eastern United States would see:

A doubling of the number of unhealthy ‘red alert’ days
A 68 percent (5.5 day) increase in the average number of days exceeding the current 8-hour ozone standard established by the U.S. Environmental Protection Agency (EPA)
A 15 percent drop in the number of summer days with “good” air quality based on U.S. Environmental Protection Agency (EPA) criteria because of global warming

Scientists say the Earth is warming faster today than at any time in history. Globally, 11 of the last 12 years rank among the 12 warmest on record since 1850. Better technology in our cars, trucks and SUVs, and cleaner, more efficient energy choices like wind and solar power will help reduce carbon emissions that cause global warming as well as smog forming emissions like nitrogen oxide (NOx) gases, volatile organic compounds (VOCs), sulfur oxide (SOx) gas and particulates.

[1] Bell ML, R Goldberg, C Hogrefe, PL Kinney, K Knowlton, B Lynn, J Rosenthal, C Rosenzweig, JA Patz., 2007. Climate change, ambient ozone, and health in 50 US cities. Climatic Change 82:61-76.

The Natural Resources Defense Council is a national, nonprofit organization of scientists, lawyers and environmental specialists dedicated to protecting public health and the environment. Founded in 1970, NRDC has 1.2 million members and online activists, served from offices in New York, Washington, Chicago, Los Angeles, San Francisco and Beijing.

Lonnie Basinger, President
Xtream Global Marketing
lonnie@xtreamglobal.com
www.xtreamglobal.com

Eric's broadcast

2007-09-16T19:09:00.001-07:00

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2007-09-08T16:17:00.000-07:00

For Immediate Release!!!

PLAYA DEL RACING WILL PARTNER WITH ETHOS forEARTH IN 2008

AL UNSER III TO DRIVE THE NO.21 PLAYA DEL RACING/ETHOS forEARTH CAR

9/8/2007

By Ryan J Smith - Public Relations (317.965.5006)

JOLIET, Ill. - Playa Del Racing is announcing a multi-year contract with Ethos forEARTH Corporation, and Al Unser III for an Indy Pro Series program and beyond.

Ethos forEARTH will become the primary sponsor of the Playa Del Racing Indy Pro Series car No.21 driven by Al Unser III, son of the two-time Indianapolis 500 Champion Al Unser, Jr. This multi-year contract will be a revolutionary sponsorship deal that is unprecedented in its design in motorsports history.

"Signing Al Unser III to a multi-year commitment means so much to the Playa Del Racing team," said Gary Sallee, co-owner of PDR. "We are building a program at Playa Del Racing, and Al (Unser III) is a cornerston in the foundation of our building process."

Ethos forEARTH Corporation, is a network marketing company that owns the exclusive international marketing rights for Ethos Fuel Refomulator. Ethos Fuel Reformulator is a non-petroleum based fuel additive and engine lubricant that reduces emissions, increases gas mileage, and extends vehicles engine life and performance. The product is non-toxic and 100% natural. The product has been used in millions of road miles of both commercial and passenger vehicles with documented reductions in emissions and increases in fuel mileage. Because the product improves combustion when combined with fuel, and reduces friction when introduced into the crank case, it dramatically reduces emissions reducing the introduction of hydro-carbons into the atmosphere. The product's environmental character is unique among fuel additives.

"Our marketing company currently has thousands of distributors in 16 countries from around the world that proudly represent our product," said Dan Atkinson, CEO of Ethos forEARTH. "Distributors are added every day, and each of these independent distributors will be contributing toward the sponsorship of PDR, and Al Unser III.

Therefore, each of those distributors will be a sponsor of the PDR team. This revolutionary partnership permits an independent business operator to become a sponsor of an actual racing team with only a fractional annual investment. The benefit to those distributors in brand building and brand awareness through this sponsorship initiative and the endorsement of Al Unser III, and Al Unser Jr. is enormous in assisting them in the building of their respective businesses. As we have begun to introduce the concept to our organization it has created an unbelievable energy and excitement that bodes extremely well for ours and their individual futures."

Al Unser III has signed a multi-year deal to drive for Playa Del Racing, as well as endorsing Ethos forEARTH Fuel Reformulator along with his father Al Unser, Jr.

"The Unser family is synonymous with motorsports and they will work closely with Ethos forEARTH to help promote our innovative product," said Miguel Gallimore, president of Ethos forEARTH. "I have been working with network marketing for many years and a deal like this has gone unprecedented. Our goal is to give our distributors the best possible resources to go forward in making their businesses profitable. Having the credibility of the Unser family will absolutely help our people in moving their product."

Al Unser, Jr is excited to be an endorser of Ethos forEARTH.

"I love being involved with this program," said the two-time Indianapolis 500 Champion, Al Unser, Jr. "The product that these people sell is revolutionary, and I love the idea that everyday people now have the chance to be a sponsor of a major race program. I told these guys the first time I heard about the product that I wanted to be a distributor!"

The signature of Al Unser III along with a photo of the PDR Indy Pro Series car will now appear on the new Ethos Fuel Reformulator bottle sold by distributors around the world.

"Playa Del Racing is my home now," said Al Unser III. "This team has taken me in and I can't even begin to tell you how much that means to me. I've been looking for an opportunity like this for a long time, and I look forward to building my skills in the Indy Pro Series and then taking my career to the next step with this team. ForEARTH is going to be a major part of my career now, and I can't wait to get started working with them."

This partnership will give PDR the opportunity to fund the 2008 IPS program, and possibly much more.

"The Indy Pro Series is a fabulous development series, and we look forward to building our program through the IPS in the future," said Susan Schafer, co-owner of PDR. "This partnership with forEARTH will give Playa Del Racing the opportunity to grow and give Al (Unser III) the best route to becoming a champion in open-wheel racing."

Playa Del Racing was founded in 2001, and ran the team's first race in 2005 at the Indianapolis 500. The team has continued to grow and has accumulated prestigious awards in motorsports such as the 2007 Indianapolis 500 Chase Rookie of the Year (Phil Giebler), 2007 Indianapolis 500 "Hard Charger" award (Jaques Lazier), and 2007 Fastest Rookie award (Phil Giebler).

You can get more information on Playa Del Racing or Al Unser III by visiting www.playadelracing.com. or see more information at http://www.4planetearth.com/capite

2007-08-25T05:28:00.000-07:00

SONOMA, Calif. - Phil Giebler will return to the Playa Del Racing car No.12 this weekend at the Infineon Raceway in Sonoma, Calif.

Giebler returns to the seat after a three race break since his last race at Watkin's Glen, where he had two 4th places finishes that stand as PDR's best results.

"I'm really excited to get back into the Playa Del Racing/Ethos Fuel Reformulator this weekend," said Giebler. "It's been hard not being in the cars these last few weeks, but I'm ready to get in there and see what we can do. I've never raced at Infineon (Raceway), but I'm confident we can put together a good showing this weekend."

Giebler will race the usual No.12 car, but similar to the last two Indy Pro Series events the Playa Del Racing machine will not be the sky blue that adorned the PDR car for the first half of the season. Tom Wieranga will step out of his No.41 machine with Giebler and the Playa Del Racing team taking over the car for this weekend's event.

"We made a deal with Tom (Wierenga) prior to the Nashville event," said PDR co-owner, Gary Sallee. "Unfortunately, the car was involved in an accident in Nashville that almost kept us from being in Sonoma this weekend. The Guthrie Racing guys did a heck of job putting the new car together with some help from our PDR boys, and hopefully we'll get a solid result this weekend to honor their efforts."

Giebler, the 2007 Indianapolis 500 Chase Rookie of the Year, is considered a road course specialist, but has never competed in a race at the Infinion Raceway. PDR Engineer, Mike Colliver, will play a key role in preparing a car that Giebler is comfortable in racing around the 2.22 miles road course featuring several elevation changes and blind corners.

"Phil (Giebler) is an outstanding road course driver and we're all confident he will get the hang of this track pretty quickly," said Colliver. "This is a very challenging track for both the drivers and the engineers which makes for a fun weekend for everyone in the series."

You can see Phil Giebler and the rest of the Indy Pro Series driver navigate the challenging 12 turn road course all weekend on indycar.com, or you can catch the taped national broadcast on ESPN2 Thursday, August 30 at 5:30pm.

Go to playadelracing.com for more information on Phil Giebler, Al Unser III, and the rest of the Playa Del Racing crew. Race one starts are 2:45pm EST on Saturday, and race two starts at 1:20p.m. on Sunday.

2007-06-23T20:14:00.001-07:00

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2007-06-16T22:51:00.000-07:00

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