Thanks.

This is usually arranged where people bu y ad space on your site for a certain length of time. You can charge based on how much traffic your site gets and the place where the ad will show.

I work for a company that manages pay per click (ppc) campaigns. Please send me an email and let me know how I can help.

I have always said that "king content" has no kingdom online without a throne of links.

I have argued with the so called "guru’s" over the years and called out many. Let’s compare traffic and bank accounts of the "king content" crowd against my throne of links and we can settle this dispute once and for all. I have never had a taker, not one! because it is lies and deceptions.

You have 2 options for traffic that will convert, that is SEO or PPC. The reason for this is because it makes YOU the target, not the other way around.

Would you rather be looking for money, or money looking for you?

When you do banners, social and other marketing, you are looking for money in the general population of the internet. With PPC and seo, you are in the right place at the right time every time, so they are looking for you "by keyword search".

When you place an ad on the radio, you are betting that a small precentage of people are interested in what you have to say or offer. This is mass marketing and has a very low return on investment. This is the same as "other" marketing plans online, like banners , social and all of the other crap these other people are telling you to do.

Now, PPC and seo are like having the first ad in the yellowpages for what you offer, and that is HUGE because they are hunting you.

So when you have an active potential customer that is directly interested, your conversion rates will go through the roof.

I would rather have 200 keyword specific visitors thn 2 million non keyword visitors.

Your title is the most important onpage factor for seo, and you can have limited content and gaine some great traffic that will convert. So don’t buy the lies.

Technorati Tags: Appart, Bank Accounts, Content Writers, Crowd, Gimic, Guru, King Content, Lies And Deceptions, Major Search Engines, Mass Marketing, Ok Time, Other Crap, Population, Precentage, Return On Investment, Right Place At The Right Time, SEO, Target, Truth Content, Yellowpages

Technorati Tags: ads, campaigns, Google, Google Search, marketer, Other Search Engines, Pay-Per-Click, PPC, search engine, sem

Also consider that websites with photos of uniformed people convert higher numbers of visitors into paying customers.

However, using an image of a cartoon character or realistic fun character is a good marketing strategy (think of Macdonalds).

This website advises Google regarding website conversion strategy resulting in the Google optimizer:

http://www.conversion-rate-experts.com/

…look at the fact that they are using a cartoon image to promote themselves.

Any blogs, tweets can be added to by other employees under a generic image.

If it is just yourself that is actively involved then a shirt & tie/uniform photo would be the best image to project for a personal approach depending on the type of business.

These are some of the things that I’ve done that have really helped a lot:

Put in an application at every company that does what you do – especially places that aren’t hiring right now. For two reasons: A) If you get an interview at a place that has not posted a need for a position there is a good likelihood that there won’t be any competition. B) If you keep a spreadsheet with the contact information of everyone that you interviewed with so that you can keep them in your network and follow up every so often – I have people that are colleagues and friends in my industry that I asked for a job years ago. Set up a profile at Linkedin and add the people with whom you interview.

You might consider going to Toastmasters to practice speaking in front of people – it makes it a lot easier to give a good interview.

Promote yourself on the web, have some sort of a portfolio that you can refer people to that describe your accomplishments. This way you won’t have to explain over and over again all of the good things you’ve done, you can just point them to the URL. – see this post for some good ideas on how to promote yourself on the web: http://www.atlantaclickadvisor.com/2008/10/marketing-social-media/

Find out who the most influential people are in your area of expertise and follow them on Twitter and ask them if you can add them on Linkedin. Once you’ve found these people there are a lot of things you can do that will help but you always have to be sure to have a huge amount of respect for their time. A) Ask them what they would attribute their success to. B) Ask them what they would do differently early in their career if they could. C) Ask them what books you should read. D) Make sure that you always let them know that you are available to help them and contribute in any way they might need. [Having a general attitude of helpfulness without expectation of reward is really important]

Start writing an article about your area of expertise 300 words every day. When you write a good one send your article to people in your industry and ask them what they think of it. (if you need good ideas on what to write about then write about your thoughts on subjects in the books that the influential people recommended.)

Keep in touch with the people you went to school with and send them a note every now and then to see how their careers are progressing.

Help people who are below you in level of expertise and be willing to give them a hand in getting to where you are.

Last but not least make sure that you know what the local trade groups are, attend their meetings if you can, and subscribe to any publications that they put out. Use an RSS reader to keep up with any new events in your industry so that you’re up to date with what everyone is talking about.

Best of Luck and feel free to reach out to me if you need more help.

Thanks,
Eric