Yarone Goren - Tinkering in the lab...

Excel "Comment" Bubbles Need to be Improved

noreply@blogger.com (Yarone) — Wed, 11 Apr 2012 17:27:00 +0000

It's about time that Microsoft improve the "Comments" functionality in Excel:

Wow. Just plain ugly. Shooting from the hip:

That shadow technique (angled lines) is a bit...dated.
Square corners? Rounded would be much better, especially given the grid-like nature of Excel. Rounded corners would create a nice contrast to the rest of the display.
8 ways to tug / pull / stretch? Totally unnecessary. Why should this be resizable to begin with?
Default size: about four rows of text high. Doesn't automatically resize.

Stop Using Lorem Ipsum!

noreply@blogger.com (Yarone) — Tue, 21 Feb 2012 01:49:00 +0000

I think I've discovered a handy way of summing-up how I think about designing user interfaces: No Lorem Ipsum!

A Symptom of a Bigger Problem: Lazy Product Design
Lorem Ipsum isn't always bad. It's often useful in "marketing pages" - places where you want to indicate there will be a few paragraphs of text here, a sentence or two there, etc. But when designing interfaces? No way. Use Real Data. Text that represents, you know, what the user might actually see.

Designing and building great software is hard. You've got to put yourself in the shoes of the end user, try to understand their needs and motivations, and try to create a tool that's really useful (and hopefully fun and interesting too). You've got to sweat the small stuff. Every screen. Every permutation of every screen. Every label, every text box, every error message. It's the accumulation of thousands of design decisions that makes something great.

Using "Lorem Ipsum" or "Menu Item 1" or "Product 1" (or whatever) makes it harder to design great software. What happens when "Product 1" becomes "How to Be Funny: The One and Only Practical Guide for Every Occasion, Situation, and Disaster (no kidding)"? Find out early so you can design accordingly.

"The problem is we don't understand the problem"

noreply@blogger.com (Yarone) — Tue, 19 Jul 2011 20:04:00 +0000

Aza Raskin, the talented user interface designer (and son of the original designer for Macintosh, Jef Raskin), shares a really insightful short story that suggests how we should go about tackling "deeply difficult challenges."

Aza goes on to talk about a man named Paul MacCready who sought out to build the first human-powered airplane. From the article:

The problem was the problem. Paul realized that what needed to be solved was not, in fact, human powered flight. That was a red-herring. The problem was the process itself, and along with it the blind pursuit of a goal without a deeper understanding how to tackle deeply difficult challenges. He came up with a new problem that he set out to solve: how can you build a plane that could be rebuilt in hours not months. And he did. He built a plane with Mylar, aluminum tubing, and wire.

I think this perspective is useful when thinking about technology-based solutions to K-12 education. Modern instructional formats (like Academy123 and Khan Academy) afford scale, "failing quicker", and iterating toward success.

Imagine "a process of ongoing improvement":

100,000 mini-videos, 2-3 minutes in length, in one subject (say, algebra). For each specific topic (say, simple factoring), videos are recorded in dozens of different ways (teacher A, B, C. Easy, Medium, Hard. Instructional method X, Y, Z).
Each student is prescribed a customized path through those videos. The prescription changes on-the-fly. Some students, for example might respond better to a male teacher, a female teacher, a young teacher (peer), and older teacher, etc.
Hundreds of videos are re-done each week, based on student results, attention data, and other analytics. The content gets better over time.

Click here to Play

Scaling teachers using technology

noreply@blogger.com (Yarone) — Tue, 19 Jul 2011 18:49:00 +0000

Issac Asimov, the famous Science Fiction writer, wrote an amusing short story (below) that describes a highly individualized and customized learning environment, while at the same time, reminds us how our existing education system is so outdated and inneficient (textbooks that students don't read, 35 kids in a class, students grouped by age and not by ability, etc.).

Has technology advanced enough such that we can approximate, with sufficient "fidelity", a real flesh-and-blood teacher?

Isaac Asimov - The Fun They Had -

Use These Mockups: Lots of Design Patterns in Balsamiq Mockups (BMML) format

noreply@blogger.com (Yarone) — Fri, 10 Jun 2011 19:05:00 +0000

For those of you that use Balsamiq Mockups, here are a bunch of templates I created that you might find handy.
Download them all in one ZIP file (90KB).

I find myself re-using many of these elements when I design applications (especially the boring/tedious/must-have features, like Forgot Password, Sign In, 404 page). Enjoy!

The following mockups are included in the ZIP file:

Home Pages

Home Page, Members Only Mockup

Home Page, Downloadable Product Mockup

Feature Tour

Feature Tour Mockup

Pricing, Upgrade, Downgrade

Pricing Page Mockup

Upgrade & Downgrade Mockup

Upgrade "Thank You" E-mail Mockup

Read-Only List of Items

Read Only List of Items Mockup

Editable List of Items

Editable List of Items Mockup

Add Item Mockup

Edit Item and Delete Item Mockup

Invite Friends

Invite Friends Mockup

Invite Friends Via E-mail Mockup (Popup)

Settings / My Account Page

Settings / My Account Page Mockup

Forgot Password Process

Forgot Password Page Mockup

Password Reset Email Mockup

Reset Password Page Mockup

Miscellaneous

404 Page Mockup

Log / History Page Mockup

Downloading Page Mockup

Windows System Tray Mockup

Windows Tour Mockup

A Blast From the Past: ICQ and AoLOL!

noreply@blogger.com (Yarone) — Fri, 03 Jun 2011 18:36:00 +0000

Yesterday, at the Israel Conference here in L.A., I met, in person, for the first time, someone that I've been communicating with electronically for about 15 years. Funny when that happens.

I first met Yair Goldfinger when he was working on ICQ, a company that he co-founded back in 1996 that invented instant messaging as we now know it. I was 16 years old, a Junior in high school, when I was introduced to the ICQ team. These were four young Israeli guys working on something that turned out to be really, really big. In a way, ICQ is symbolic of kicking-off the dotcom boom: the prototypical startup that exited really, really big (sold to AOL for $400M in 1998).

The ICQ guys asked me to give them some feedback on their web site, which, at the time, was littered with broken English. I was rather helpful in that A) I can speak Hebrew fluently and I connected well with the team and B) English is my native language, so I could help them get things into decent shape.

I was really intrigued by their product, especially considering that I had built something somewhat similar (but vastly simpler, without their bigger vision): an add-on for AOL 2.5 that, among other things, allowed you to see if your friends were online. And, if they were, you could send them instant messages.

I called the product AoLOL!. It was my very-first piece of commercial software. I labored over it for months and months until my cousin, who had some experience in the world of computers, demanded that I release it. I was new to software development, and by the time that I had built an adequate number of features, I learned so much about how to improve my work that I couldn't bear to release the software as-is. It was never good enough! (typical problem among software developers).

The product actually did quite well (considering the circumstances) and sold hundreds of copies (shareware, $14.95 per copy). It was an incredible feeling to get checks in the mail from complete strangers!

At one point, the ICQ guys asked me if I'd be interested in joining them - they were in the Bay Area at the time - but I had to decline (I was still in high school!). They also offered me UIN #007 (ICQ didn't have usernames, they assigned numbers to each user), and I I declined (don't ask me why). My UIN is 104007 (four thousand and seventh person to sign up - they started at 100,000).

Later, AOL launched the "buddy list," and I let the ICQ team "borrow" my AOL account ("yar1g") to check it out, see how it works, etc.

Fun to look back. Everything was so exciting and new.

DeviceReady: Test Your Android App Across 25+ Devices

noreply@blogger.com (Yarone) — Tue, 10 May 2011 16:55:00 +0000

I keep hearing from lots of folks that Android fragmentation is a big problem. When developing apps for Android, you have to consider the various devices, versions of operating system, form factors, etc. Sounds like a nightmare.

I've been thinking lately about one possible partial solution:

A service that enables Android app developers to submit their app and get screenshots of how the app looks and performs across the most popular Android devices. Not an emulator. Your app running on each of those devices.

Like Selenium + Browsershots for Android.

To test the concept, I quickly came up with a name (DeviceReady), threw together a landing page using Unbounce, shared the idea on Hacker News, and purchased about $75 worth of Google Adwords. The results after 3 days:

4,100 views of landing page
Lots of tweets and retweets
182 folks requested an invite by submitting their e-mail address in my embarrassingly bad quick-and-dirty form.

Pretty good, right?

I think this is a winning idea because:

A company serious about their android app really should test it across dozens of devices.
Presumably they are spending a lot of money building and testing their app.
The cost of the service, at, say $100 per month (5 submissions) or $25 per submission would be negligible.
It is unreasonable to think that a small or mid size android dev shop (most of them) would buy dozens of handsets and manually test on each.

Building a Better World Meeting Planner

noreply@blogger.com (Yarone) — Tue, 19 Apr 2011 19:49:00 +0000

I'm often having meetings (phone calls, really) with folks on the other side of the planet (Europe, Asia, Australia, etc.). Rather than thinking too much and trying to convert time zones in my head (and inevitably screwing things up), I turn to sites like The World Clock Meeting Planner.

There, I enter my location (Los Angeles), the location of the person with whom I'm meeting (say, Sydney), and it shows me a really useful grid:

Results from The World Clock Meeting Planner.

The green indicates the "safe zone" for scheduling a meeting (the typical working hours, 8AM to 5PM, for each location). So, at a glance, I can see that, say, 3PM to 5PM Los Angeles time would likely work for me and the person I'm meeting with that's in Sydney.

Really useful, but not great. I'd like something that's better. Specifically:

Remember my location! Every time I visit World Meeting Planner, I have to re-enter my city (Los Angeles). It should fill this in by default.
Remember my history. While it's I might meet with folks across hundreds of different cities and time zones, it's unlikely. Remember the locations that I've used in the past, and suggest them to me (like a sidebar that allow me to choose a location I've previously used with one-click).
Autocomplete. Allow me to type the first few characters of "Sydney" or "Auckland", and complete it for me. Don't make me scroll through a big ugly list of possible locations!
Be flexible with location names. Let me type "Sydney" or "Auckland" or even just "New Zealand". If it matters (it may or may not depending on the timezones and time of year), force me to choose a specific city or time zone.
Ideally, integrate with Google Calendar. Create a Google Calendar plug-in* or browser extension extension that improves the UI when creating a new calendar item. Allow me to choose a number of locations and see the "safe zones" for meeting. As above, remember the locations that I've used in the past.

Adding an event in Google Calendar. Aside from the fact that this UI could use a lot of work, it would be great to have an integrated world meeting planner.

* Does Google allow plug-ins to Calendar or Google Apps? Does such an infrastructure exist? If so, any good options for monetization? I'm sure something like this could be created and monetized for mobile devices, but what about the desktop?

Screenshot Archive of Home and Landing Pages

noreply@blogger.com (Yarone) — Mon, 18 Apr 2011 19:42:00 +0000

Learning about MOAT ad search today (via TechCrunch), I was reminded of a company called Who's Mailing What! that I stumbled into while doing some Zumbox R&D.

Who's Mailing What! is a really simple and useful low-tech idea: scan the direct mail (paper) that's sent to folks around the country. Make this database browseable and searchable to anyone who might want to see, say, exactly how Geico markets its products to consumers. Really useful to other direct marketers.

Why not offer something similar for web pages?

Take screenshots, at regular intervals, of home pages and landing pages of leading web companies.

Not just archive.org (too coarse: Spreedly vs. Recurly vs. Chargify)*. I don't care about links or preserving functionality, I just care about layout, wording, button design, calls-to-action, etc, which have presumably been refined over time by these companies. Most modern web companies respect that home page and landing page design is "a process of ongoing improvement," and employ analytics and A/B testing tools (like unbounce, which is awesome BTW) to track and increase conversion rates.

I suspect that enlightened web marketers (folks who design home pages, landing pages, manage search engine marketing campaigns, display ad campaigns, e-mail marketing campaigns, etc) would pay for a subscription service that showed them how (and when!) their competitors designs have evolved (again, changes to layout, wording, buttons, calls-to-action, etc.).

* P.S. Any way to link to multiple web pages? One link opens n pages? Like how Hipmunk enables you to open multiple tabs on their site?

Few Firefox 4 UI Complaints

noreply@blogger.com (Yarone) — Wed, 23 Mar 2011 06:19:00 +0000

Like most of the planet, today I downloaded Firefox 4 to check it out. I've been a happy Chrome user for a while now (and before that, Firefox).

Upon first glance, I've got a handful of UI complaints. Things that could obviously and easily be improved, I think.

The "Title Button". Why orange? Why so prominent? Why so high-contrast?
Clicking The "Title Button". Ohh my. This is a UI abomination. OK, maybe it's not that bad, but it's really bad. The groupings are unclear. Why two columns? What is the difference between items in the left column and the right column? "New Tab" has an arrow indicating that mousing-over it will reveal more stuff...or, is it pointing to the right column? Edit is italicized for fun! The Cut icon (scissors) has to be the worst Cut icon I've ever seen. Almost doesn't look like scissors! The Print icon...
The Tabs. I see now that Chrome has spoiled me with a really nice tab design. These Firefox 4 tabs are so blocky. The vertical lines separating the tabs are too bold. The fact that both sides of each tab intersect with the horizontal line beneath them is too harsh. Chrome, by contrast, has a neat curved tab design, where only one side of the tab (except for the leftmost tab) intersects with the line.

Chrome Tabs: Nice

Firefox 4 Tabs: Ugly

Microsoft Word's tab design, for instance, shows an interesting way to improve upon Firefox 4: by hiding the border of the not-in-focus tabs. I guess this might not work well in Firefox, given the design of the Bookmarks bar.
The Buttons and General "3d-ness". The Home Button. The Bookmarks Button. The Firebug button (if you use this addon). They're light up-top, dark towards bottom. Have a slight shadow. Rounded corners. They look nice, but these details just aren't necessary. Too many lines. Accentuates the whitespace (the area in between buttons) too much. Again, see Chrome for contrast (apparently even the Chrome logo is going flat)

Aza, where were you!?

Recording top web content (plain text) into podcasts

noreply@blogger.com (Yarone) — Mon, 14 Mar 2011 17:19:00 +0000

Thinking out loud:

What if you took popular news articles and blog posts and "automatically" converted them into podcasts (using real human beings)?

Posts on TechCrunch
Top items on Hacker News
Top items on LinkedIn Today
Top items on Google News

For example, see this article (popular on TechCrunch and on LinkedIn Today):

Original blog post:
The City By The Meh: Thoughts On Falling Out Of Love With The Valley

Podcast I recorded - click the play button:
&lt;p&gt;&amp;amp;amp;amp;lt;p&amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;lt;p&amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;This browser does not show iframe content.&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;gt;&lt;/p&gt;

Check this out on Chirbit

Create a content factory (using some simple workflow software) whereby a handful of dictators (with great speaking ability) get fed the text content - their job is to speak the text out loud. Their speech gets recorded and is instantly made available for download to iPods, web browsers, and whatever other devices. Maybe even other distribution channels like XM satellite radio and Pandora (folks who might want to passively hear the news in the car, at home, at work, etc.)

To start, the task of recording, say, a few hundred podcasts per day would be trivial. Considering that there would be no "transformation" (that is, the dictator just reads the content aloud; doesn't summarize or anything), each podcast would only take a few minutes to record.

I wonder how this could be monetized and also how the original writers could be compensated?

Works for any country in any language.

Haptic Interfaces for the Permanently or Temporarily Blind

noreply@blogger.com (Yarone) — Mon, 07 Mar 2011 08:05:00 +0000

Thinking out loud:

We're all aware of mobile phones that vibrate to tell us about a call or a message. What about other really useful haptic interfaces? Those that utilize our sense of touch?

It seems to me like there should be lots of lots of ways to utilize our sense of touch in situations where folks are temporarily or permanently blind.

Simple case: imagine a person driving a car and turning on his left-turn-signal to indicate a lane change. A camera embedded in the car notices another vehicle that's possibly in the drivers "blind spot." The car reacts by delivering a short vibrating “buzz” to the drivers lower back (on his left side). A useful, passive indicator for short-term blindness (doesn't even interrupt his conversation with the passenger!).

More extreme case: imagine a blind person approximating sightedness with the use of a simple device. Like the kids toy that is made up of hundreds of tiny silver pins (fun to create a rendering of your hand), a thin device with a large number of “pins” would be placed across the back of a blind person (or whatever part of the human body that is both large and sensitive enough). Paired with a modified GPS device and simple camera, a blind person could walk down the street and have a simplified rendering of his surroundings – there is a street there, another street there, a car is moving along here, a person is walking towards me here (a “scratching” feeling would move from his lower back to his upper back), etc. Given our ability to learn by repetition, I would imagine these haptic cues would slowly become second nature to the blind person and would help inform their behavior and movements.

vCard utility for Gmail / Google Apps that auto-imports?

noreply@blogger.com (Yarone) — Thu, 17 Feb 2011 00:38:00 +0000

Wondering out loud:

Does anyone know if there is a vCard utility for Gmail / Google Apps?

For those who don't know, vCard (.vcf) is a file format standard for business cards used in lots of apps, both desktop and web-based.

For example, if you're using LinkedIn, you'll see an an icon that lets you easily download a vCard for the contact that you're looking at:

If you click on the icon, the vCard file downloads to your computer:

In the olden-days when I used Outlook (RIP), I'd double-click to open this file, click Save, and the contact would be added to my Address Book.

These days I use Gmail (well, to be precise, "Google Apps for Business"), and this vCard is basically useless to me. The only way I can see to get a vCard into my Gmail contacts is to use the Gmail "import" feature:

Download the vCard
Go to Gmail Contacts
Click Import
Locate the file
Click OK

Has someone created a utility to make this easier? Has someone created a simple Windows app that creates an association between .VCF files and Gmail so that I can just click on a vCard file and, voila, it is automatically added to my contacts in Gmail?

OR, a Browser plugin/extension (Chrome please!) that does something similar?

While I believe that this would be useful to lots of folks out there, I would expect that a utility like this would be especially valuable to all of the corporate customers that are moving to Gmail (from Outlook/Exchange, Lotus Notes, and other "legacy" e-mail systems where vCards are first-class citizens).

GeoClock: Ambient World Clock (Physical Device)

noreply@blogger.com (Yarone) — Mon, 07 Feb 2011 18:04:00 +0000

Here's an idea for a physical device that's "on the shelf". From January 2007.

Back in 1999 I worked for Bertelsmann Ventures (now BV Capital) in Santa Barbara, California. The office was in a really cool location (just off State Street), on the second floor of a really great building (above the Wine Cask restaurant). Lot's of dark wood and character.

One of the partners had a really neat looking world map hanging on the wall of his office. Later, I found out it was a GeoChron, a special kind of world map that displays the time, anywhere in the world, at a glance. It also shows you where it's dark and where it's light (the declination of the sun)

The GeoChron is a really interesting device. It's completely mechanical (not digital), hand made, and is rather expensive (prices range from $1,700 to $3,000). Here's more information, directly from the manufacturer:

The Geochron is the only instrument of its kind to simultaneously exhibit the current time anywhere in the world as well as displaying where the sun is rising, and when it will set. Each gear is individually hand-cut to ensure optimum synchronization. Each world map is made using state of the art lithography printing which uses specially formulated inks designed to make the map resistant to ultraviolet light.

Fast forward to January 2007. Digital picture frames were a big consumer craze. These were $100 to $200 devices that would sit on your desk and show you a slideshow of photos.

I thought there might be an opportunity to create modern version of a GeoChron, one that would be perfect as an executive gift or desktop accessory. I called it GeoClock.

My "GeoClock" design. It says "ambient" in the top-right corner because I pitched the device to David Rose, CEO of Ambient Devices. David had experience designing, manufacturing, and distributing hardware devices at retail stores. I sent him a "prototype" which was an off-the-shelf digital picture frame with a number of still images in sequence, "faking" what the real product would look like.

I figured I could sell this thing for $200 to $300 dollars. I didn't know much about the hardware costs, but I assumed that the components were very similar to the digital picture frames: a display, some kind of processor, some memory. And of course, some custom-developed software that would render a picture of the earth, draw the declination of the sun, refresh the display every x seconds, etc.

Here are some additional thoughts that I captured in a short presentation:
GeoClock Overview

Has the time for a product like this passed? It seems like digital picture frames came and went. I assume it's because 1) they're rather wasteful (always on, drawing power) and 2) the image they produce fades and degrades over time.

Clearly this would make a great app for Android, iPhone, iPad. A quick search in the Apple App Store lists a number of them with similar features.

RocketMenu: Unobtrusive Search and Reference Tool

noreply@blogger.com (Yarone) — Fri, 04 Feb 2011 19:41:00 +0000

This is the second post in a series where I revisit an old idea that is "sitting on the shelf." This idea is from November 2005.

Remember 1-Click Answers (Formerly "Gurunet" and "Atomica")? Babylon Translator? These tools (from back in 2005) were great because they provided useful reference information on-the-fly. For instance, with 1-Click Answers, you could highlight a word in any application (on the web, within Microsoft Word, etc.), and get a definition, synonyms, antonyms, etc.

With Babylon, you could highlight a word and get an instant translation in a number of languages. Babylon was especially cool (from a technical point of view, anyway) because it used OCR-like technology and even worked with images (not just plain text). That is, you could get an instant translation of a word that was inside an image. Pretty nifty.

I came up with RocketMenu - a more flexible search and reference tool:

Users select any word or phrase with their mouse.
A small icon appears beside their selection.
Moving the mouse over the selection displays search, dictionary, thesaurus, and other results customizable by the end-user. Unobtrusive text-based advertisements appear beside the results.
Should the end-user click on one of these advertisements, both RocketMenu and the Site Operator (from where the original word or phrase was selected) receive a small portion of the advertising revenue.

Here's an early design:

Here, I just stuck Google Adsense to the right of the menu.

Later, I improved upon the model by removing most of the advertising and instead relying instead on affiliate revenue (that is, many of the links, when clicked, would generate revenue to RocketMenu). I also made the menu items context-aware. Items would become bold if the search term matches a pre-defined context.

In the following example, the search term is "www.selectsense.com" and the menu items "WhoIs", "Web Archive," etc. have all been set to become bold when the input is a web address (ends in ".com" or ".net", etc.)

RocketMenu was designed to be a desktop app (like 1-Click Answers and Babylon). Additionally, web site operators could "embed" RocketMenu into their web sites, and, in doing so, we would share our revenues with them.

The idea is that every word or phrase on the computer screen becomes a vector for:

more information (for users)
additional revenue (for web site operators)

I envisioned a home page with a very direct call-to-action ("Download RocketMenu Now").

My pitch to web publishers was centered around easily earning additional revenue. Further, I was trying to run with the idea that web publishers were inspiring lots of revenue-generating searches on Google, Yahoo, and other leading search engines.

Meaning, you read about something on some web site, then you jump over to Google and search for something related to what you just read. Chances are, Google monetized that search you just did. The web site that inspired your search earned nothing.

Here is a more complete set of wireframes, if you're interested. You'll see that I was using a mix of Visio and pencil & paper for my wireframes and mockups at the time (now I use Balsamiq Mockups almost exclusively).

RocketMenu Version 1 Wireframes

Over time, a number of companies have emerged with similar products. Among them are Vibrant Media, Hyperwords, Apture, Wordclick, and I'm sure many others (I haven't taken a look in many years). UPDATE: Check out Highlighter - they have a really interesting approach.

This is one of those projects that I abandoned simply because I got busy with other work. There might still be something here, although I am sure many details would have to change. Maybe a web browser extension or plug-in? (see Polaris Insights Chrome Extension for a utility that displays info about [mostly startup] web sites). Maybe a tool that is completely context-sensitive (that is, only relevant menu items are displayed)? Maybe something like this for mobile devices (iPhone, iPad, Android)?

I'd love to hear any ideas that you might have.

Firestorm: Preserving and Sharing Old Photographs

noreply@blogger.com (Yarone) — Thu, 03 Feb 2011 00:43:00 +0000

This is the first post in a series where I revisit an old idea that is "sitting on the shelf." This idea is from October 2003.

It was October 2003, and Southern California was burning. I was sitting at home with my soon-to-be mother-in-law and we were watching the news. All of the news stations were covering the situation with panic: "Firestorm 2003"!

(Note: Thankfully this isn't me. Just a representative video I found on YouTube)

The news teams interviewed a number of folks whose home had been lost. They were devastated:

"What am I going to do!? I lost everything. My photos. My memories. "

Photos. Photos. Over and over again, in every interview. While I completely and totally understood their situation, I thought to myself: this is ridiculous. People need to stop worrying about losing their photos.

Here are my first thoughts about a solution (from October 2003):

If you only have a few moments before your home is engulfed in flames, what possessions will you spare from destruction?

Family Photos? Videos? Other physical keepsakes? This is what everybody says! In this day and age, I find this response almost ridiculous!

These possessions are often considered "priceless." How much would the average upper-middle-class family pay as an insurance policy against the destruction of these possessions? $5,000? $10,000?

It could have some very interesting business potential.

These items could be processed in a lab that would:

archive the images as digital images (say, with scanners)

archive drawings / paintings / physical objects as digital images (say, with cameras)

archive the video as digital videos (with analog to digital duplication equipment)

store the data in natural-disaster and fault-tolerant data centers.

make this data available on the internet to other, extended-family members (viral marketing!)

give the customer two copies of everything on DVD: one copy for home, another copy for the safe-deposit box.

People could:

drop off these memories at a local store (kinko's model)

ship these memories to a processing center ("warranty" service model)

have a processing-van (think huge logo, local branding) come to their home to do the work on-site (van model)

The approach largely depends on how much "distance" from "memories" becomes uncomfortable (for the average customer). Fears could be augmented with strict handling procedures, strict storage procedures, and nationwide branding. Lot's of possibilities here.

Model:

Charge customers variable cost (in cents) per item. Outdated video formats would command higher prices. (All costs relative to costs of processing equipment and labor).

It will be impossible for customers to sort their items: they cannot possibly filter their memories by level of importance! They will have to give us everything...

Customers can come-in with boxes and boxes of items, unsorted, unorganized. We do the work, give them 2 copies of DVD's, other deliverables.

How much could the one-time infrastructure costs (per processing center) possibly be? $250k? How many families in suburban communities (like Agoura, Westlake, Thousand Oaks, which has over 15k married dual-parent families with kids). Recurring revenue might be a serious problem. Do digital/analog photo development and other ancillary services? Ahh! Instantly add these newly developed photos to the "archive"...

Like online tutoring services, we would be pleading to emotions: is it really worth risking the loss of your memories? Don't you want to guarantee these possessions for your children, and future generations? ....your parents? ...your children? Threat of fires, floods, tornado's, earthquakes, hurricanes, theft, loss?

What feeling is more innate than the desire to preserve thoughts, memories, emotions? Everybody feels that their life is important. Everybody wants to leave their mark on the world. It is a human motivation as innate as survival and procreation, and ties hand-in-hand with both.

So I got busy (co-founded Academy123) and "parked" the idea. A few years later, I started thinking about it again: putting together an overview, thinking about the workflow, and mocking-up would-be marketing materials.

I proceeded with the assumption that people wouldn't want to part with their photos (I needed to create as little distance as possible between a person and their photos). So, the solution would be to go to their home, with a van, just like a carpet cleaning service.

I ran into a technical challenge: how do I quickly scan all those photos? Varying shapes and sizes. Some in albums. Some stacked in shoeboxes. Basically, I had to assume a huge mess.

My first breakthrough was to think of a "good enough" solution: why not just take a photo of a photo? I could automate the process of capturing the image, cropping it, de-skewing it, etc. In a Ford Econoline van (or similar):

Setup a conveyor belt.
Have an operator just slap down photos on the conveyor belt, not paying much attention to placement. Can even place entire album pages.
At the end of the conveyor belt is a "black box" where the photo enters. Facing down from the top of the black box is a high-resolution camera. Basically, something in the spirit of this Bookscanner developed by Xerox PARC.
The camera just snaps a photo (of the photo!) at regular intervals
Later, software (like imagemagick) cleans up the photos: crop, de-skew, separate multiple photos that appear on one album page, etc.

This, I thought, would enable me to scan thousands of photos rather quickly, with a quality level that would be acceptable to most folks.

Later, I realized that companies like Fujitsu make some really high-speed and high-quality scanners. I actually got a hold of a Fujitsu unit, ran some initial tests (scanned a bunch of photos, cleaned them up in an automated way, etc.). This unit has a large auto-feeder (photos) and also a flatbed (album pages?). The scanner is incredible. It basically scans photos just as quickly as a high-speed printer can print color pages. It can do about 60 photos per minute. And, you could just stack the photos any-which-way.

So, I ran with the concept and started fleshing it out a bit:
Firestorm Background

Firestorm - Workflow

Here, I mocked-up a flyer that would describe the service to a consumer. I toyed with the idea of snail-mailing it out to 1,000 households to see the response andgaugedemand (these days, web developers do the same thing by designing a landing page and buying some Google Adwords).
Firestorm - Draft Flyer

I continue to be very much in love with the idea in that I think the need still exists. I think affluent families would pay a one-time service fee of $500 (or similar) to preserve their old photos forever. I think the business could scale just like any typical "franchise" type business (not very interesting when you're accustomed to working on web companies that can scale worldwide with a tiny staff).

Clearly, photos have moved to digital. Successful photo-sharing sites have proven that photos are extremely viral in nature, and I think that these old photos are not an exception. As evidenced by many of the same photo sharing sites, there are a number of ways to monetize the photos long-term: subscription service for storing and backing up, ordering prints, ordering archive dvd's, printed photo products, etc.

I think there might be a short term (10 years?) window of opportunity to "grab" the worlds old photos and bring the old, printed, analog photos to digital. The company that can do this can monetize those photos (and the online viewers of those photos) for many years to come.

Ultimately, I abandoned the idea because it's just not scalable (in the typical sense as described by web developers).

I know that there are a handful of companies out there doing something similar. Digital Pickle has been around for a while, but you have to mail your photos to them (non-starter for mass-market, in my opinion). Kodak had a short-lived ScanVan initiative where they brought photo-scanning trucks to local shopping malls, and I'm not sure what happened there.

Six Years Later...

noreply@blogger.com (Yarone) — Wed, 02 Feb 2011 06:27:00 +0000

Well, maybe it's about time I start posting stuff!

I created this blog 6 years ago and left it idle. I'm going to start posting some old product designs and notes related to projects that I've abandoned. I think there are some interesting ideas that could be fun to revisit and discuss.

Let's see how it goes.

My First Post!

noreply@blogger.com (Yarone) — Sun, 11 Dec 2005 09:27:00 +0000

This is my first post - it will be interesting to see what unfolds here...