http://ybuffet.posterous.com My press review posterous.com noMy press review Fri, 18 Nov 2011 04:30:00 -0800 http://feedproxy.google.com/~r/ybuffetposterous/~3/hfZ_ftajbHs/80717222 http://ybuffet.posterous.com/80717222 <p> <p>Dear Reader,</p> <p>You may have noticed that my postings were a bit more rare in the last couple of weeks. After many tests, I have found that this publishing format is far from being as interactive as I have thought at the beginning and is a bit too much time-consuming. Therefore I have decided to put it on hold and to dedicate my press review only through my Twitter account from now on. I hope to see you all over there !</p> <p>Thank you for your great readership.</p> <p>ybuffet.</p> <p><a href="http://twitter.com/ybuffet" target="_blank">My Twitter account</a></p> </p> <p><a href="http://ybuffet.posterous.com/80717222">Permalink</a> | <a href="http://ybuffet.posterous.com/80717222#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/ybuffetposterous/~4/hfZ_ftajbHs" height="1" width="1"/> http://files.posterous.com/user_profile_pics/322491/IMG_0007.jpg http://posterous.com/users/3sIQeAeP2K4h ybuffet ybuffet http://ybuffet.posterous.com/80717222 Thu, 27 Oct 2011 03:37:00 -0700 http://feedproxy.google.com/~r/ybuffetposterous/~3/xhh1zQP411E/lego-builders-of-infinity-create-the-longest http://ybuffet.posterous.com/lego-builders-of-infinity-create-the-longest <p> <div class="posterous_bookmarklet_entry"> <iframe title="Lego - builders of infinity" src="http://www.buildersofinfinity.com/frame.html?lvl=" frameborder="0" height="90" 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http://feedproxy.google.com/~r/ybuffetposterous/~3/ZdhJCMvs3rw/apples-lets-talk-iphone-keynote-liveblog-enga http://ybuffet.posterous.com/apples-lets-talk-iphone-keynote-liveblog-enga <p> <div class="posterous_bookmarklet_entry"> <blockquote class="posterous_long_quote"><div class="live_update"><span class="live_stamp">9:57AM</span> And, we're on campus! We're setting up now for a live broadcast outside of 4 Infinite Loop! Stay tuned for a post on that.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/cupertino-iphone-5-event.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">10:43AM</span> We just wrapped our pre-show broadcast, and are holding down the fort here in line. Looking like a bright, vibrant day in Cupertino. Pretty much the perfect day for a new iPhone. Or two. Or three.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/lets-talk-iphone.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">11:09AM</span> Chilly day's gettin' warmer by the minute. Topic of conversation in line? OH: "How's Sue Anne doing?"</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/no-smoking-apple-headquarters-cupertino.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">11:10AM</span> Ah, seems Sue Anne's doing just fine. Huge relief! Already getting some applause out here.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/4-infinite-loop-apple.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">11:11AM</span> Got a few general iPhone fans gathering out here as well to watch the festivities from the sidelines. Awesome!</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/apple-iphone-call-logo.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">11:11AM</span> Also, if you're in the Cupertino area for the next half-hour or so, swing by and say hello. We're the pair of dudes near the front with Android handsets.</div><br /><div class="live_update"> <span class="live_stamp">12:15PM</span> We're in! And so is Ralph de la Vega, head honcho of AT&amp;T Mobility. Not surprisingly, he's on an iPhone. But it's an iPhone 4. I bet he's super upset that he doesn't have an iPhone 5.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/ralph-de-la-vega-apple.jpg" border="1" height="424" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/ralph-de-la-vega-apple-event.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">12:19PM</span> Ralph's chatting it up. Looks pumped. Maybe he's about to get a new iPhone for his network. Hmm.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/ralph-and-friends-apple.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">12:20PM</span> Hey! We're invited! Phew!</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/apple-media-invite-lets-talk-iphone.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">12:23PM</span> We're currently waiting here in line. Obviously, the event won't get rolling for another 40 or so minutes, so expect sporadic updates 'till we get seated.</div><br /><div class="live_update"> <span class="live_stamp">12:27PM</span> We're through the registration. Not surprisingly, there seemed to be an app for that. With "that" being checking us in.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone-checkin-media.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">12:28PM</span> Of note, our Android handsets were not taken upon entry. Perhaps it's a sign of "openness."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/apple-logo-cupertino.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">12:33PM</span> The line's getting a bit wild. Wild, we say.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone-liveblog-line.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/tim-stevens-iphone-event.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">12:41PM</span> Just saw that Apple's Japanese website is showing an October 14th launch date for the iPhone 4S. Guess we'll be hearing more about that guy soon!</div><br /><div class="live_update"> <span class="live_stamp">12:51PM</span> And we're seated, or at least Tim is. Darren's being shuffled to the back. Apparently, his Nikon 70 - 200 intimidated a few people.</div><br /><div class="live_update"> <span class="live_stamp">12:51PM</span> It's a small venue, Apple's home theater where they run employee events. A huge contrast to the monstrous events at WWDC.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1133.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1135.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1136.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">12:55PM</span> Definitely a huge amount of chatter in the room. People are giving last-minute phone interviews. Safe to say, there's a lot of anticipation here.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1138.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">12:57PM</span> Today's music selection? It's a little The Who at the moment. "I can't explain."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1139.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">12:58PM</span> "Ladies and gentlemen, our presentation will begin shortly."</div><br /><div class="live_update"> <span class="live_stamp">12:58PM</span> Oh yeah.</div><br /><div class="live_update"> <span class="live_stamp">1:00PM</span> Now we have a little "Jumpin' Jack Flash" from the Stones. Jagger's telling a tale, but the journos are getting a bit more focused.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1146.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:00PM</span> It's all starting right now.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1147.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:01PM</span> Not a lot to see here in the auditorium, really. Tan seats, tan carpet, neutral tones -- other than the purple lights up on the stage.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1148.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:01PM</span> Oh, and the giant Apple logo, of course.</div><br /><div class="live_update"> <span class="live_stamp">1:01PM</span> Here we go!</div><br /><div class="live_update"> <span class="live_stamp">1:02PM</span> Tim Cook is on stage. "This is my first product launch since being named CEO. I'm sure you didn't know that."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1149.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1150.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:02PM</span> "It is a pleasure to host you today." And it is our pleasure to host you, readers.</div><br /><div class="live_update"> <span class="live_stamp">1:02PM</span> "I love Apple."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1154.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:02PM</span> "I want to especially welcome you to this campus. This campus serves as a kind of second home for many of us, so it's kind of like inviting you in to our home."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1155.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1156.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:03PM</span> This room is called the Town Hall, which Tim says has quite a history.</div><br /><div class="live_update"> <span class="live_stamp">1:03PM</span> The original iPod was launched here. "It went on to revolutionize the way we listen to music."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1157.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1159.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:03PM</span> Then there's the MacBook Air, which has "fundamentally changed the way people think about computers."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1161.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:04PM</span> Today, we're going to be learning about innovations in software and hardware, and the integration of all of these into a "powerful, yet simple integrated experience."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1162.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:04PM</span> "Apple has enormous momentum, and nowhere is that more evident than in our retail stores."</div><br /><div class="live_update"> <span class="live_stamp">1:04PM</span> Two new stores opened in China in the past week, Hong Kong and Shanghai.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1163.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1164.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:05PM</span> The Shanghai store is "absolutely gorgeous," the company's largest store in Asia. 100,000 visitors stopped by on opening weekend.</div><br /><div class="live_update"> <span class="live_stamp">1:05PM</span> 100,000!</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1165.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1166.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:05PM</span> When the LA store opened, it took a month to hit 100,000 people.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1167.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1168.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:05PM</span> In case you're wondering, Tim's style is a bit more subtle than Steve's -- a bit more understated.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1170.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1171.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:06PM</span> But he looks cool, comfortable. Genuinely happy and excited.</div><br /><div class="live_update"> <span class="live_stamp">1:06PM</span> At the Hong Kong opening, they sold more Macs on opening day than they have in any other store in the world!</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1172.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:06PM</span> Okay, watching a little video about the openings. Lots of lovely scenic shots of Shanghai.</div><br /><div class="live_update"> <span class="live_stamp">1:07PM</span> And lots of blue-shirted people cheering a lot.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1173.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:07PM</span> Lots of happy faces -- and lots of Apple bags stuffed with white boxes, it must be said.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1174.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1175.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:07PM</span> Video over and Tim's back. "I think I've watched that video 100 times and I think I could watch it 100 more."</div><br /><div class="live_update"> <span class="live_stamp">1:08PM</span> 357 total stores in 11 countries, and many, many more are coming to "raise the bar at retail."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1178.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:08PM</span> "Our products are at the core of everything we do." Tim's going to walk us through all four of them.</div><br /><div class="live_update"> <span class="live_stamp">1:08PM</span> First is the Mac, and of course OS X Lion is the big news on that front.</div><br /><div class="live_update"> <span class="live_stamp">1:09PM</span> Quoting Mossberg, saying that Lion is the "best operating system out there."</div><br /><div class="live_update"> <span class="live_stamp">1:09PM</span> Six million copies of Lion downloaded so far -- 80 percent more than Snow Leopard.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1179.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:09PM</span> We're comparing to Windows 7 -- it took 20 weeks to reach 10 percent of the Windows install base. It took Lion two weeks.</div><br /><div class="live_update"> <span class="live_stamp">1:10PM</span> At the same time Apple announced the new Air, which is "thin and light and beautiful and wicked fast -- our customers love it and our competitors have been trying to copy it."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1180.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:10PM</span> Hear that, Intel? Tim's got your Ultrabook number.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1183.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1184.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:10PM</span> "The MacBook Pro and the iMac are the number one best selling notebook and desktop in the United States."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1186.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1185.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:11PM</span> The Mac platform has grown by 23 percent since last year. The PC? Four percent.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1187.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:11PM</span> This is a trend that dates back five whole years, with Apple approaching 60 million Mac users worldwide.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1188.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:11PM</span> The net result? 23 percent market share for Apple as of August.</div><br /><div class="live_update"> <span class="live_stamp">1:12PM</span> About one in four, give or take a few percentage points.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1190.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:12PM</span> "There are still 77 percent of people who are buying something else. What does that mean? We have an incredibly high ceiling here. We have a long way to go."</div><br /><div class="live_update"> <span class="live_stamp">1:12PM</span> He's talking metaphorically. The ceiling here isn't actually that high.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1192.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:12PM</span> Now we're talking music. Tim's reminding us that the iPod launched in 2001 before "revolutionizing the industry."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1194.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:12PM</span> "It reminded all of us how much we love music, and made it simple to enjoy again."</div><br /><div class="live_update"> <span class="live_stamp">1:13PM</span> Market share for iPod? A neat 78 percent.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1196.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1195.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:13PM</span> Over 300 million iPods have been sold. "It took Sony 30 years to sell 220,000 Walkman cassette players."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1197.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1199.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1198.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:14PM</span> "iPod is still a large and important market for Apple." 45 million iPods from July 2010 to June 2011.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1200.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:14PM</span> Amazingly, almost half are going to people buying their first iPod.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1201.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:14PM</span> iTunes is now up to 20 million songs -- twenty times what the service launched with.</div><br /><div class="live_update"> <span class="live_stamp">1:15PM</span> It's the number one music store in the world with 16 billion songs downloaded.</div><br /><div class="live_update"> <span class="live_stamp">1:15PM</span> "Next up is iPhone. This could be the reason why the room is so full today."</div><br /><div class="live_update"> <span class="live_stamp">1:15PM</span> That's a safe bet, Tim.</div><br /><div class="live_update"> <span class="live_stamp">1:15PM</span> The iPhone 4 now makes up half of the overall iPhone market, showing just how much the market is growing.</div><br /><div class="live_update"> <span class="live_stamp">1:16PM</span> 125 percent growth year-over-year for iPhone sales.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1203.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1202.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:16PM</span> "Customers love iPhone, and it's consistently rated #1 in every satisfaction rating I can find."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1207.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1206.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1205.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1209.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1208.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:17PM</span> According to a ChangeWave survey, HTC is second at 49 percent. Apple is #1 at 70 percent.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1211.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:17PM</span> Tim's showing us now that the iPhone is five percent of the overall mobile phone market. "We look at it over time that all handsets become smartphones."</div><br /><div class="live_update"> <span class="live_stamp">1:17PM</span> Does this mean a low-end iPhone is coming today?</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1212.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:17PM</span> "More coming up on iPhone..."</div><br /><div class="live_update"> <span class="live_stamp">1:17PM</span> Oh you tease, you.</div><br /><div class="live_update"> <span class="live_stamp">1:18PM</span> Now we're talking iPad. Apple's youngest category.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1213.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1214.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1215.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:18PM</span> iPads are "showing up everywhere," according to Tim. In schools they're "changing the way teachers teach and kids learn, and many educators agree with us."</div><br /><div class="live_update"> <span class="live_stamp">1:19PM</span> Every state in the US has an iPad deployment program either in place or in pilot. 1,000 schools have a 1:1 program.</div><br /><div class="live_update"> <span class="live_stamp">1:19PM</span> That's a lot of iPads -- and a lot of peanut butter smeared on screens.</div><br /><div class="live_update"> <span class="live_stamp">1:19PM</span> But it's not just grade schools. Colleges too. And now we're looking at flight manuals.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1218.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:20PM</span> A 40 pound flight book replaced by a single iPad, making things more efficient.</div><br /><div class="live_update"> <span class="live_stamp">1:20PM</span> "Over 80 percent of the hospitals in the US are now testing or piloting iPad."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1220.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:20PM</span> iPads, iPads everywhere. iPads, iPads in your hair.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1222.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:21PM</span> 92 percent of Fortune 500 companies are testing or deploying iPads. They're not saying what they're doing with them, but they're at least buying 'em.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1223.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:21PM</span> iPad is the "undisputed" #1 tablet in the world. Tim says "everybody and their brother" is trying to compete, but three quarters of all tablets sold are iPads.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1225.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:22PM</span> "We have passed the quarter of a billion sales mark" for iOS devices.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1229.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:22PM</span> That's 250 million iPhones, iPods, iPads, etc.</div><br /><div class="live_update"> <span class="live_stamp">1:22PM</span> Scott Forstall is up now.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1232.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1231.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:23PM</span> iOS is now the number one mobile operating system. 43 percent share compared to Android's 33 percent as of the July ComScore number Apple is quoting.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1233.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1234.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:23PM</span> More than 500,000 apps in the App Store. 140,000 are specifically for the iPad. "That gives anyone who owns an iPad a better experience."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1236.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:23PM</span> "All of this together makes the App Store the number one store for mobile apps."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1238.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1237.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:24PM</span> Customers have download 18 billion apps -- more than a billion per month.</div><br /><div class="live_update"> <span class="live_stamp">1:24PM</span> Yeah, with a B.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1240.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1239.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:24PM</span> Apple has paid out $3 billion to developers -- and, of course, has taken a tidy cut for itself.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1241.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1243.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:24PM</span> We're looking at the Cards app, which lets you make your own greeting cards.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1242.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:25PM</span> Real, honest to gosh cards. You pick the pic, Apple prints it out.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1246.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1245.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1244.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:25PM</span> Hallmark, you just got served.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1248.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1247.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:25PM</span> Apple will print it and even mail it automatically, and you'll even get a push notification when the card is delivered.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1249.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:26PM</span> That got applause. People seem desperate to clap for something. That was it.</div><br /><div class="live_update"> <span class="live_stamp">1:26PM</span> $2.99 for a card in the US, $4.99 elsewhere in the world.</div><br /><div class="live_update"> <span class="live_stamp">1:26PM</span> Email is still free, people, and it's the thought, not the cardstock that counts.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1252.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:26PM</span> "Let's talk about iOS 5."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1255.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1254.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1256.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:27PM</span> "We've already seeded 100,000 developers, and they love it. We can't wait to get it in other people's hands."</div><br /><div class="live_update"> <span class="live_stamp">1:27PM</span> We're looking at the top 10 features of iOS 5.</div><br /><div class="live_update"> <span class="live_stamp">1:27PM</span> There are notifications, visible from the top by swiping down -- a la Android. No more annoying popups from Tiny Tower.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1257.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1258.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:27PM</span> Swipe across any and it'll take you right there. Bam.</div><br /><div class="live_update"> <span class="live_stamp">1:28PM</span> Then there's iMessage -- BBM for iOS, basically.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1260.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1259.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1262.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:28PM</span> Pushed to all devices, so you can holla from your iPhone and get a shout back on your iPad.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1264.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:28PM</span> Now the Reminders app. Yep, reminders. Location-aware, though, which will bug you when you're near what you need to do.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1266.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1265.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:29PM</span> Twitter integration: "We have integrated Twitter deeply into the OS." No more signing in multiple times, and you can share pics right from Photos.</div><br /><div class="live_update"> <span class="live_stamp">1:29PM</span> And now, Newsstand.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1268.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1270.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:30PM</span> GQ, Allure, Vanity Fair, The New York Times... a lot of periodical powerhouses.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1271.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:30PM</span> Background downloads for new issues -- hey, that sounds like Distro. Which is coming soon, by the way...</div><br /><div class="live_update"> <span class="live_stamp">1:31PM</span> We're looking at the updated Camera app now. "We're making it really easy to get to the camera and take a photo." Double-tap on the home button and, bam, you can take a pic.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1272.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1274.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:31PM</span> And, you can use volume up to take a photo. Not a proper shutter release, but it'll do.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1275.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1276.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1280.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1279.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1278.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:32PM</span> Now Game Center. Updated to add photos of friends, achievement points, friend recommendations...</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1282.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1281.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:33PM</span> Now Safari updates. Talking about the reader function that strips out all the junk and pulls things into a single, readable page. "This works great on the iPad. It's fantastic on the iPhone."</div><br /><div class="live_update"> <span class="live_stamp">1:33PM</span> You can add it to your reading list and hit it up later.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1283.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:33PM</span> Syncs between iOS devices -- save once, read everywhere.</div><br /><div class="live_update"> <span class="live_stamp">1:33PM</span> Full tabbed browsing is coming to the iPad, so you can go between them with one tap instead of two.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1284.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:34PM</span> Mail updates now, adding rich formatting. Indentation, moving addresses around, flagging them... this is all really exciting stuff here.</div><br /><div class="live_update"> <span class="live_stamp">1:34PM</span> We're having WWDC flashbacks. Anybody else?</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1289.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1290.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:34PM</span> Now Scott's recapping the PC Free feature, so you can activate your device without plugging in. "There's no need for a computer." And, you can get wireless iOS updates.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1291.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1292.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:35PM</span> iOS 5 drops on October 12th!</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1293.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:35PM</span> Get your downloads going.</div><br /><div class="live_update"> <span class="live_stamp">1:36PM</span> Eddy Cue is up on stage now to talk about iCloud.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1295.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:36PM</span> "We've integrated it right into our apps, so everything happens automatically."</div><br /><div class="live_update"> <span class="live_stamp">1:36PM</span> "It just works, and iCloud is free."</div><br /><div class="live_update"> <span class="live_stamp">1:36PM</span> It's recap time again... we're talking iTunes in the iCloud.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1296.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1297.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:37PM</span> Having more WWDC flashbacks. Is this Moscone? What day is it?</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1298.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:37PM</span> Eddy's reminding us that you can download and re-download your music or media anytime, and on any device.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1299.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1300.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:38PM</span> Now it's photo time. "Your photos are now on your camera roll, and you wish they were on all of your devices." Pictures go up to the cloud from your iPhone and then get shot out to all your other devices.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1301.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1302.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:39PM</span> Documents in the iCloud means your docs get pushed as well. "My documents are updated across my devices." Sensing a trend here...</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1303.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1304.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1305.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:40PM</span> Apps, too, are easily re-downloaded thanks to iCloud, books too.</div><br /><div class="live_update"> <span class="live_stamp">1:40PM</span> Lots of wonderful things to be found in these clouds.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1306.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:40PM</span> There's a daily backup from iCloud too -- syncs contacts across all devices, calendar events.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1307.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1310.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1309.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1308.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:41PM</span> Oh, something new! Find My Friends.</div><br /><div class="live_update"> <span class="live_stamp">1:41PM</span> You can quickly and easily see the locations of those who've opted to share their location with you.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1313.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1312.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:41PM</span> Perhaps you can tell their longitude and Latitude from this application.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1314.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:42PM</span> You can invite friends to share their location for a limited time, which is an interesting feature.</div><br /><div class="live_update"> <span class="live_stamp">1:42PM</span> Invite your friends to share for a few hours while they're driving to your pad, so when they call you lost, you can more easily re-route them.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1316.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1315.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:42PM</span> And, there are parental controls too -- no creepy stalkers iStalking.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1319.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1318.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1317.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:43PM</span> iCloud is free for iOS 5 and Lion users. 5GB of online data free, but you can buy more if you want.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1321.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:43PM</span> Now talking iTunes Match.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1324.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:43PM</span> Eddy is talking about adding the "same benefits" of iTunes purchased music to music you've bought elsewhere.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1323.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:44PM</span> This scans your library, adds all the good stuff that iTunes has to add, and uploads anything that isn't in iTunes already.</div><br /><div class="live_update"> <span class="live_stamp">1:44PM</span> You can stream your entire library by just tapping on it -- playlists, too.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1328.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1327.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:45PM</span> $24.99 a year for all this goodness. "And that's iTunes Match."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1329.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:45PM</span> iCloud ships on October 12th, iTunes Match goes live at the end of the month.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1330.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:45PM</span> But, that's only in the US... they're "working hard" to bring Match to other countries.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1334.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1331.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1332.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1335.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:46PM</span> Looking at an iCloud commercial, buying a little Jill Scott online and downloading it to your iPhone easily. Sharing documents, picking up changes to documents, sharing photos... you know the drill.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1337.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:47PM</span> Interestingly, it's a white iPhone 4 being used. So, it's obviously not going anywhere if it's in this commercial, right?</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1339.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1340.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:47PM</span> "So that's iCloud, and I'd like to ask Phil Schiller to join us here."</div><br /><div class="live_update"> <span class="live_stamp">1:47PM</span> Phil's here to talk iPod. "We introduced the iPod because we loved music, and that hasn't changed."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1344.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1343.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1342.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1341.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1346.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:48PM</span> Phil's talking about the iPod nano, a "really fun way to enjoy music wherever you are."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1345.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1347.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:48PM</span> "We've added some updates this year." Multi-touch display can be displayed with big icons, instead of an array of four. Swipe between them, "it's really simple."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1349.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1348.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1352.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1351.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1350.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:49PM</span> There's an "improved fitness experience" -- you can now go on a walk or a run "right out of the box." No extra sensors required. That goes to Nike+. No more shoe dongles.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1353.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:49PM</span> Phil's talking about watch accessories, "We thought that was really fun." So, there are 16 new clock faces. "Why not, right?"</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1356.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1355.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1354.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:50PM</span> Some cool ones: roman numerals, classic LCD style, color-coordinated with the shell.</div><br /><div class="live_update"> <span class="live_stamp">1:50PM</span> There's a Mickey Mouse watch, too. More applause... applause for Mickey.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1361.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1360.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1359.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1358.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1357.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:50PM</span> $149 for 16GB, and $129 for 8GB.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1365.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1364.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1363.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1362.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:51PM</span> Price drop!</div><br /><div class="live_update"> <span class="live_stamp">1:51PM</span> Now talking iPod touch. Phil is reminding us that it's the most popular portable gaming device.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1367.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1366.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1369.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1368.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:51PM</span> And, of course, it's running iOS 5. Phil is talking about how iMessage changes the way people use that device.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1373.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1372.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1371.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:52PM</span> "iOS 5 is a tremendous upgrade for the iPod touch, and so is iCloud."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1375.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1374.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:52PM</span> "Wherever you are, this amazingly thin iPod can have access to all of your music, all of your books."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1376.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:52PM</span> There's a white version coming! "It's gorgeous."</div><br /><div class="live_update"> <span class="live_stamp">1:53PM</span> 8GB is now $199, 32GB for $299, 64GB for $399. Available on October 12th.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1382.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1381.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1380.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1379.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1378.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1377.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:53PM</span> "So that's iPod, and the iPod lineup. We love music, and we're going to continue making the world's best music players."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1385.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1384.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1383.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:54PM</span> Next: iPhone.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1387.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1388.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:54PM</span> "Despite competitors trying really hard to copy the iPhone 4, they haven't really been able to come close."</div><br /><div class="live_update"> <span class="live_stamp">1:54PM</span> Phil's reminding us that it's #1 in the world...</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1390.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1389.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:54PM</span> "I'm really pleased to tell you today about the brand new iPhone 4S."</div><br /><div class="live_update"> <span class="live_stamp">1:55PM</span> "Of course, it starts with a Retina display. Of course, it's glass on the back... but don't be deceived, because inside it's all new."</div><br /><div class="live_update"> <span class="live_stamp">1:55PM</span> It has the A5 chip!</div><br /><div class="live_update"> <span class="live_stamp">1:55PM</span> It's up to 2x faster than before, with dual-core graphics which are said to be seven times faster than the previous iPhone.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1394-1317750972.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:56PM</span> Naturally games are a big part, and Mike Capps from Epic is up on stage to show off a demo.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1393.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1392.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1391.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:56PM</span> Epic made $20 million in revenue on Infinity Blade. Now, it's time to see Infinity Blade 2!</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1399.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1398.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1397.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1396.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1395.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:56PM</span> "We're going to show you some graphics techniques that aren't even available on home gaming consoles."</div><br /><div class="live_update"> <span class="live_stamp">1:57PM</span> We're going after the creator of the Infinity Blade. This is a realtime demo, by the way.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1401.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:57PM</span> This is using some graphical techniques from the latest Gears of War.</div><br /><div class="live_update"> <span class="live_stamp">1:57PM</span> Leaves and fireflies in the air, koi swimming in the pond.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1404.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1403.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:57PM</span> Applause for the fish. Fish and cartoon mice: very popular in this room.</div><br /><div class="live_update"> <span class="live_stamp">1:58PM</span> You can now use two swords to slice the crap out of some big dude in a mask.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1406.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1405.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:58PM</span> A big, mean dude, I should point out.</div><br /><div class="live_update"> <span class="live_stamp">1:58PM</span> Game definitely looks quite good. Reflections and self-shadowing are in effect.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1407.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:59PM</span> The demo-meister is pretending to have a hard time beating up the big guy, but it's all for show. He just gave him the slice and dice treatment.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1409.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">1:59PM</span> Infinity Blade is "only going to run like this on the iPhone 4S. Why? Because it's awesome."</div><br /><div class="live_update"> <span class="live_stamp">1:59PM</span> Will be available December 1st.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1410.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:00PM</span> Phil is back up. "That's a great example of what you're going to get out of the brand new iPhone 4S."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1412.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1411.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:00PM</span> Phil's addressing the battery life, and the 4S will offer eight hours of 3G talk time. Six hours of browsing, nine on WiFi. 10 hours of video, and 40 hours of music. "Fantastic battery life."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1416.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1415.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:00PM</span> Next new feature: "the wireless system"</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1414.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1418.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1417.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:01PM</span> "Our engineering system has worked really hard at advancing the state of the art... it can now intelligently switch between the two antennas -- between transmit and receive."</div><br /><div class="live_update"> <span class="live_stamp">2:01PM</span> It will have "even better call quality."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1421.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1420.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:01PM</span> I'll let you come up with your own joke about that line.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1419.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1423.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1422.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:01PM</span> Theoretical download speeds are now twice as fast -- 14.4Mbps versus 7.2Mbps on the iPhone 4.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1425.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1424.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:02PM</span> Phil's taking a shot at the Atrix, Thrill and Inspire 4G. "The iPhone 4S is just as fast as these phones."</div><br /><div class="live_update"> <span class="live_stamp">2:02PM</span> Why not some LTE options?</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1428.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1427.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1426.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:03PM</span> Okay, now it's network time. The iPhone 4 was, of course, GSM vs. CDMA. The 4S is both -- GSM <em>and</em> CDMA.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1431.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1430.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1429.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:03PM</span> "That really benefits customers a lot" -- particularly those who have racked up as many frequent flier miles as we have lately.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1434.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:03PM</span> Now, new camera.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1433.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1432.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1435.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:04PM</span> Phil's reminding us that the iPhone 4 is now the most popular camera for uploading pictures on Flickr. The 4S now has an "all new" camera.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1436.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:04PM</span> Apple was competing with the "many great point and shoot cameras, so it's the one camera you really want to have with you all of the time."</div><br /><div class="live_update"> <span class="live_stamp">2:04PM</span> It is, indeed, an eight megapixel sensor. That's 3264 x 2448.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1437.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1438.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1439.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1440.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1441.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:05PM</span> A 60 percent boost over the iPhone 4. Phil is saying that more pixels aren't necessarily better, but it's a backside illuminated CMOS, so that means 73 percent more light. It's faster, too -- one third quicker.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1442.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1443.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1444.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:05PM</span> There's an IR filter on there too for better, more accurate colors.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1445.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:05PM</span> And, five whole elements in the lens assembly -- 30 percent sharper, and it'll go down to f/2.4!</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1446.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1447.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1448.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:06PM</span> "That's a lot on the camera itself, but it doesn't stop with the camera."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1449.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1450.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:06PM</span> There's a new Image Signal Processor that Apple designed, enabling face detection and 26 percent better white balance.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1452.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1453.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:07PM</span> Yes, folks, <em>not</em> 25 percent.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1454.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:07PM</span> Comparison: Bionic takes 3.7 seconds for the first picture, 2.0 seconds for the Galaxy S II and 2.1 for the Sensation.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1455.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1456.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:07PM</span> The 4S? A mere 1.1 seconds for the first picture, and a half-second for the second.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1457.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:07PM</span> "I don't know what Droid Bionic users need to do between pictures. Maybe go get coffee?"</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1458.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:08PM</span> Harsh, but fair, Phil. Harsh, but fair.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1459.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1460.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:08PM</span> We're looking at some amazing photos of balloons, flowers and squirrels. "Do you know how hard it is to make a squirrel stand still?"</div><br /><div class="live_update"> <span class="live_stamp">2:08PM</span> Answer? Really hard people. Really, really hard.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1461.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1462.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1463.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:09PM</span> Seriously, these are gorgeous shots, but we've seen gorgeous shots from cameraphones in the past. Hopefully, we'll see how it reacts in the real world soon enough.</div><br /><div class="live_update"> <span class="live_stamp">2:09PM</span> Next: video recording.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1464.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:09PM</span> 1080p is on tap, no surprise. "Just the resolution you want." You hear that 4K? Nobody wants you.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1465.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:10PM</span> There's video image stabilization, with temporal noise reduction.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1466.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1467.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:10PM</span> Video time, edited with some sound and cuts, but otherwise untweaked.</div><br /><div class="live_update"> <span class="live_stamp">2:10PM</span> More balloons -- and actors sauntering toward them.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1468.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1469.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1470.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:11PM</span> Color and saturation is amazing -- maybe a little over-boosted, but certainly won't disappoint those who have both rods and cones.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1471.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:11PM</span> "To many customers, this will be the best still camera they've ever owned, and the best video camera they've ever owned."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1473.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1475.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1476.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:12PM</span> AirPlay Mirroring is now happening, meaning you can get your gaming on the big(ger) screen.</div><br /><div class="live_update"> <span class="live_stamp">2:12PM</span> You can do it wired or wireless.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1477.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1478.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:12PM</span> The new 4S is "entirely new" on the inside, and Phil is re-capping the specs.</div><br /><div class="live_update"> <span class="live_stamp">2:13PM</span> Eight megapixel, 1080p, wireless mirroring, iOS 5, the works.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1479.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:13PM</span> "The most amazing iPhone yet."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1480.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:13PM</span> Phil left one thing out. "It's a feature all about your voice."</div><br /><div class="live_update"> <span class="live_stamp">2:13PM</span> Siri time?</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1481.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1482.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:14PM</span> Phil's wishing that devices could really understand you; that you didn't have to use a restricted lingo when asking for music or searching for directions.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1484.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1485.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:14PM</span> "Will it rain in Cupertino" or "Do I need an umbrella today?" Both the same question, but different ways of asking it.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1487.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:14PM</span> What's Apple calling this? Siri it is.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1488.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:15PM</span> We're going to do a live voice recognition demo, despite Phil saying that's not always a good idea...</div><br /><div class="live_update"> <span class="live_stamp">2:15PM</span> Scott Forstall is back up. Just hold down the home button and Siri will listen in.</div><br /><div class="live_update"> <span class="live_stamp">2:15PM</span> "What is the weather like today?" Siri responds: "Here is the forecast for today."</div><br /><div class="live_update"> <span class="live_stamp">2:15PM</span> Bam, sunny and 70s. This is California, remember.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1489.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1490.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1491.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1492.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1493.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1494.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:16PM</span> "What is the hourly forcast?" Siri responds in the same way.</div><br /><div class="live_update"> <span class="live_stamp">2:16PM</span> "Do I need a raincoat today?" Siri responds, "It sure looks like rain today."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1496.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1497.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:16PM</span> Spoken, this time, using GPS lady voice. She gets around, that gal.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1499.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1500.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1501.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1502.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:17PM</span> "What time is it in Paris?" Siri responds: "The time in Paris, France is 8:16pm." Siri also brings up a live clock.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1503.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:17PM</span> "Wake me up tomorrow at 6am." Siri responds, "Okay, I set it for 6am."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1504.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:17PM</span> "It's that easy."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1505.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1506.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:17PM</span> Scott said that, not Siri, but she probably agrees.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1507.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1508.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1509.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:18PM</span> "Find me a great Greek restaurant in Palo Alto." Siri says (courtesy of Yelp) that she found 14 -- sorted by rating.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1510.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1511.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1512.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:18PM</span> Evvia Estiatorio, you win! That place will probably be hopping later today.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1513.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1514.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1515.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:19PM</span> "Give me directions to Hoover Tower." Siri brings up Maps, shows the route, and you're good to go.</div><br /><div class="live_update"> <span class="live_stamp">2:19PM</span> Scott's talking about receiving a text message while your phone is in your pocket, and you're wearing a Bluetooth headset.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1516.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1517.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:20PM</span> Just hold down the button on the headset and say, "Read my message" and Siri does so. Dutifully, obediently.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1518.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1519.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1520.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1521.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:20PM</span> Scott then asked Siri whether he had any appointments. Siri said he did not, and so Scott then said, "Reply 'I can do Friday.'"</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1522.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1523.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1524.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1525.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:20PM</span> Siri automatically creates a text message, and asks if he wants to send it off to Phil. Note that Scott didn't need to say Phil -- Siri remembered.</div><br /><div class="live_update"> <span class="live_stamp">2:21PM</span> Siri always remembers.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1526.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:21PM</span> Scott then made a calendar appointment -- all by talking. This is, seriously, some impressive stuff happening here.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1527.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1528.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:22PM</span> Scott's creating a reminder -- "Remind me to call my wife when I leave work." Siri asks to confirm and makes the reminder. Siri already knew who his wife is, and set up a geo-fence around work.</div><br /><div class="live_update"> <span class="live_stamp">2:22PM</span> Siri not only remembers, Siri knows.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1529.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:22PM</span> "Search Wikipedia for Neil Armstrong." Suddenly, our nation's greatest American is up on screen, looking like a man's man in his space suit.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1530.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1531.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1532.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:23PM</span> "Define mitosis." Siri hits up WolframAlpha and spits back a definition.</div><br /><div class="live_update"> <span class="live_stamp">2:23PM</span> Scott's going on a bit here, but we're still impressed.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1533.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1534.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1535.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:24PM</span> We'll all be impressed until Siri becomes sentient. Then... well, we'll see.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1536.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1537.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:24PM</span> "How many days are there until Christmas?" Siri says: 82 days. Also, 2 months, 21 days, 11 weeks, 5 days, 58 weekdays, and .22 years.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1538.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1539.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1540.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:24PM</span> Scott says, "Get shopping." Apparently, Siri won't do that for you.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1541.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1542.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1543.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:25PM</span> You can get a list of examples of what you can do, including meetings, emails, directions, weather, stocks, looking up contacts, creating notes...</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1544.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:26PM</span> ...searching the web, setting timers, and asking more obscure stuff that gets routed through WolframAlpha. "It'll absolutely blow you away."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1545.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1546.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:26PM</span> Scott asks, "Who are you?" Siri says, "I am a humble personal assistant." Humble for now, maybe. That round of applause might change things.</div><br /><div class="live_update"> <span class="live_stamp">2:27PM</span> So that's Siri. Scott's off the stage. "And that is the coolest feature of the new iPhone 4S."</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1547.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1549.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:27PM</span> Phil is back. There's now a microphone next to the space bar in the keyboard, and you can do dictation. It's similar to Android, in that it's happening remotely.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1550.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1551.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1552.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1553.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:28PM</span> In other words: data connection most certainly required.</div><br /><div class="live_update"> <span class="live_stamp">2:28PM</span> It works out of the box, but "gets better" as it learns your voice.</div><br /><div class="live_update"> <span class="live_stamp">2:28PM</span> Works for English (US, UK, and Australia) plus French and German. It'll be beta to start, but there'll be more languages and services coming.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1554.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1555.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1556.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1557.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1558.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1559.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:29PM</span> Sounds like that's it for the iPhone 4S... Phil is giving us the run-down again. Question is: will we have one more thing?</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1560.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1561.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:29PM</span> "We're really excited about the iPhone 4S." They've made a video to show it off. Yeah, it's commercial time.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1563.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1564.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:29PM</span> Running down the specs again, new processor, new camera, all on a white background of course.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1566.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1567.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1568.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1570.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1571.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:31PM</span> More demonstrations of Siri, including a guy booking meetings while running, Siri warning that he has a conflict. Meeting moved, dude didn't even have to lose his stride. Now you can even work while you're working out.</div><br /><div class="live_update"> <span class="live_stamp">2:31PM</span> Great?</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1575.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1577.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:32PM</span> We're still waiting for the big info: price and availability. Will this phone hit every carrier?</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1578.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1579.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:32PM</span> By the way, the antenna design looks like the current Verizon version, with the same basic groove placement.</div><br /><div class="live_update"> <span class="live_stamp">2:34PM</span> This video is still going, by the way. Hyperbole is flying around. It's incredible, amazing, gorgeous.</div><br /><div class="live_update"> <span class="live_stamp">2:34PM</span> Phil's back. Black and white versions 16GB: $199, 32GB for $299, 64GB for $399.</div><br /><div class="live_update"> <span class="live_stamp">2:34PM</span> Yes, that's with a carrier agreement.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1583.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1584.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1585.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1586.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1587.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1588.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:35PM</span> The 3GS and iPhone 4 will live on. The 4 is now $99 for 8GB. The 8GB 3GS will be free -- on contract.</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1589.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1590.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:35PM</span> Pre-orders for the 4S start this friday, the 7th. Available on October 14th.</div><br /><div class="live_update"> <span class="live_stamp">2:35PM</span> It'll hit US, Canada, Australia, the UK, France, Germany, and Japan. In the US, it'll be Verizon, AT&amp;T, and Sprint!</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1592.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1593.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1594.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:36PM</span> Sprint gets an iPhone!</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1595.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1596.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1597.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1598.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1599.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <span class="live_stamp">2:36PM</span> On the 28th -- 22 more countries, and 70 countries by the end of the year. Over 100 carriers. "Fastest rollout ever."</div><br /><div class="live_update"> <span class="live_stamp">2:36PM</span> "And that's the iPhone 4S. Thank you."</div><br /><div class="live_update"> <span class="live_stamp">2:36PM</span> Tim is back, re-capping things.</div><br /><div class="live_update"> <span class="live_stamp">2:37PM</span> Called the iPhone 4S "the most amazing iPhone ever." But for how long?</div><br /><div class="live_update"> <span class="live_stamp">2:37PM</span> "Now, when you look at each of these, they're great and fantastic and industry leading in and of themselves..." Tim is slowing down. Things are building up. "What puts Apple way out front is how they're engineered to work together so well."</div><br /><div class="live_update"> <span class="live_stamp">2:38PM</span> "I am so incredibly proud of this company and all of the teams who work so hard to bring all of the innovations you've seen today."</div><br /><div class="live_update"> <span class="live_stamp">2:38PM</span> Wow, that's it!</div><br /><div class="live_update"> <span class="live_stamp">2:38PM</span> Sorry folks, no iPhone 5... yet....</div><br /><div class="live_update"> <span class="live_stamp">2:39PM</span> We're off to get hands-on, and we'll be broadcasting again soon. Thanks for joining the fun!</div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1600.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1603.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1604.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1606.jpg" border="1" height="399" width="600" /></div><br /><div class="live_update"> <img class="live_image" src="http://www.blogcdn.com/www.engadget.com/media/2011/10/iphone5apple2011liveblogkeynote1607.jpg" border="1" height="399" width="600" /></div><p> </p><div style="text-align: center;"> <a href="http://www.engadget.com/2011/10/04/apples-lets-talk-iphone-keynote-liveblog/"><img src="http://www.blogcdn.com/www.engadget.com/media/2011/10/apple-lets-talk-iphone-5-cupertino.jpg" height="399" style="border-width: 0px; border-style: solid; margin: 4px;" width="600" /></a></div></blockquote> <div class="posterous_quote_citation">via <a href="http://www.engadget.com/2011/10/04/apples-lets-talk-iphone-keynote-liveblog/?sort=oldest&amp;refresh=undefined">engadget.com</a></div> <p></p></div> </p> <p><a href="http://ybuffet.posterous.com/apples-lets-talk-iphone-keynote-liveblog-enga">Permalink</a> | <a href="http://ybuffet.posterous.com/apples-lets-talk-iphone-keynote-liveblog-enga#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/ybuffetposterous/~4/ZdhJCMvs3rw" height="1" width="1"/> http://files.posterous.com/user_profile_pics/322491/IMG_0007.jpg http://posterous.com/users/3sIQeAeP2K4h ybuffet ybuffet http://ybuffet.posterous.com/apples-lets-talk-iphone-keynote-liveblog-enga Tue, 04 Oct 2011 03:13:00 -0700 http://feedproxy.google.com/~r/ybuffetposterous/~3/P0mVIqKPX0g/the-joy-of-tech-comic-whats-behind-a-tim-cook http://ybuffet.posterous.com/the-joy-of-tech-comic-whats-behind-a-tim-cook <p> <div class="posterous_bookmarklet_entry"> <div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/ybuffet/kCtyfrCpqerpBDzcCJbsqklkqefrmrBxbkujfyhkAdeqGwdojomBEqqhvwGi/media_httpwwwgeekcult_cwJuB.jpg.scaled1000.jpg"><img alt="Media_httpwwwgeekcult_cwjub" height="589" src="http://posterous.com/getfile/files.posterous.com/ybuffet/kCtyfrCpqerpBDzcCJbsqklkqefrmrBxbkujfyhkAdeqGwdojomBEqqhvwGi/media_httpwwwgeekcult_cwJuB.jpg.scaled500.jpg" width="500" /></a> </div> <div class="posterous_quote_citation">via <a href="http://www.geekculture.com/joyoftech/">geekculture.com</a></div> <p></p></div> </p> <p><a href="http://ybuffet.posterous.com/the-joy-of-tech-comic-whats-behind-a-tim-cook">Permalink</a> | <a href="http://ybuffet.posterous.com/the-joy-of-tech-comic-whats-behind-a-tim-cook#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/ybuffetposterous/~4/P0mVIqKPX0g" height="1" width="1"/> http://files.posterous.com/user_profile_pics/322491/IMG_0007.jpg http://posterous.com/users/3sIQeAeP2K4h ybuffet ybuffet http://ybuffet.posterous.com/the-joy-of-tech-comic-whats-behind-a-tim-cook Mon, 03 Oct 2011 08:25:00 -0700 http://feedproxy.google.com/~r/ybuffetposterous/~3/rzgWlFgPL5c/facebook-wont-like-this-apple-twitter-union-f http://ybuffet.posterous.com/facebook-wont-like-this-apple-twitter-union-f <p> <div class="posterous_bookmarklet_entry"> <blockquote><div> <p><img src="http://images.fastcompany.com/upload/ios5twitter1.jpg" border="0" height="316" alt="" width="500" /></p><p><a href="http://www.zdnet.com/blog/btl/twitter-expects-incredible-growth-with-ios-5-integration/59073" target="_blank">According to</a> Twitter's VP of Engineering, the social site has seen more&nbsp;growth over the last nine months than in the previous five years, and that's nothing to the explosion in use that Twitter's expecting to see when Apple weaves it deeply into the software of the iPhone with the upcoming iOS5 update. And this source should know because he's had to tweak Twitter's infrastructure to cope with the flood. The news comes just as Facebook is maneuvering its public image in the press <a href="http://techcrunch.com/2011/09/27/facebooks-mobile-chief-within-1-2-years-were-going-to-be-a-mobile-company/" target="_blank">toward a future</a> as a "mobile" platform, and shortly after efforts to attract users with Facebook phones. </p><p>Did Zuckerberg's spine just shiver?</p><p>The <a href="http://www.fastcompany.com/1781564/the-apple-pie-the-tastiest-rumors-about-the-iphone-5-and-more" target="_blank">current speculation</a>&nbsp;is that Apple's iOS5 and iPhone 5 will arrive in a couple of weeks, and that iOS5 will be suitable for most earlier iDevices. If backwards compatibility is there as expected, the iOS5 install base could include roughly 60 million units already in use (not including some older ones like the 3G iPhone). With the iPad, iPhone 5 (and 4S?), and iPod Touch likely to be popular holiday gifts, and an updated iPad 3 edition due in early 2012, to boot, Apple's iOS device install base could easily top 100 million by March next year.</p><p>Wound throughout the core functions of all of these machines sporting Apple's iOS 5 will be Twitter. Not Facebook, or Google+. As far as we can tell from <a href="http://blog.twitter.com/2011/06/ios-5-tweet-everywhere.html" target="_blank">Twitter's assertion</a> that the integration will let you "Tweet anywhere," hints from Apple <a href="http://www.apple.com/ios/ios5/features.html#twitter" target="_blank">itself</a> and from <a href="http://techcrunch.com/2011/05/31/twitter-pictures-ios5/" target="_blank">leaks</a> showing the functionality from within Apple and Twitter's developer circle, Twitter is included in many of the upgrades and new features iOS5 will bring to the iPhone, and will include just a single effort to set your device up to sign in to Twitter automatically. This means the threshold to access Twitter in order to share a status update, a video clip (from the iPhone 5's allegedly impressive camera) or a relevant web link will be very low--as simple as dabbing at the touchscreen a few times from within whichever app you're using. The camera app is a great example of this, because sharing a new snap on Twitter is as easy as pushing the "tweet" button and adding a caption. But we also know tweeting is just as slickly integrated into Safari, for link sharing, and Maps for sharing your location data.</p><p>Using Twitter via iOS is going to be faster than using Facebook, then, because you'll need to seek out Facebook, tap into the app, then enter in your status update...requiring a slightly longer and more deliberate interaction. </p><p>While Facebook does have some integration with iOS, and individual third-party apps have also embraced Facebook for sharing information, the fact that Twitter is integrated into Apple's code can't be overstated in importance. Michael Abbot, Twitter's engineer quoted above speaking at GigaOm's Mobilize 2011 summit, expects that developers will rush to embrace Twitter because all the necessary hooks are going to be available directly inside Apple's code--making it easier and perhaps less troublesome to incorporate Twitter's functions.</p><p>Of course Facebook will remain hugely popular with both developers and iPhone users. It has its own particular attractions. But people really are lazy, on average. Or at least they want efficient user experiences on mobile devices and online. If Twitter's interactions are easier to use on an iPhone and iPad, then folks may prefer to use Twitter--especially since Twitter's largely avoided the "invasion of privacy" bad press of Facebook. Plus there's the thrill of the "new" if a particular iPhone user hasn't embraced Twitter before.</p><p>Meanwhile, also <a href="http://techcrunch.com/2011/09/27/facebooks-mobile-chief-within-1-2-years-were-going-to-be-a-mobile-company/" target="_blank">speaking at Mobilize</a>, Facebook's head of Mobile Erick Tseng gained much media attention by saying "within a year or two we'll be a mobile company." Facebook has made no bones that its future is in mobile use, and already about 43% of the active users among its 800 million clients access it while on the move.</p><p>But Facebook's got to be feeling the heat from Apple and Twitter potentially ganging up. There's that enormous installed iOS userbase to think about. Then there's <a href="http://www.fastcompany.com/tag/icloud" target="_blank">iCloud</a>-- Apple's innovative effort to take iTunes into the cloud, and the growing influence of Twitter in the world of music discovery. Today, iTunes is the largest music vendor online, and that's something Apple will try to protect from Facebook's direct attack...meaning we should at least expect users will be easily able to tweet (perhaps automatically) which track they're listenting to from inside the Apple Music app. Facebook's own efforts at music integration are brand new, but already facing criticism (Spotify's "forced" Facebook integration being perhaps <a href="http://www.pcworld.com/article/240646/spotify_adds_facebook_requirement_angering_users.html" target="_blank">the most prominent</a> example) and the firm's recent big update which included music sharing also landed Facebook in the critic's <a href="http://www.telegraph.co.uk/technology/news/8794672/Facebooks-privacy-climbdown-wont-limit-its-power.html" target="_blank">cross-hairs</a> because the adjustments again exposed users to unexpected privacy violations. Apple could see this as an opportunity to capitalize on the trusted status it and Twitter have.</p><p>There's also social media and mobile advertising to think about. If brands suddenly see a better opportunity to promote their goods and services through Twitter and iPhones, not least because Twitter's user base is primed to suddenly expand, Facebook could take a hit.</p><p> Twitter also seems to be planning on leveraging the extra data about its users that'll come from location-awareness in iPhones--Abbot hinted that Twitter will curate some tweets based on location: "I apprecitate information coming to me rather than having to go find it," with an example about news of a local fire emergency. If Twitter is collecting such location data, you can bet it'll also wind this into its advertising plans--which could turn Twitter on iOS into a very powerful location-sensitive advertising platform.</p><p>Twitter-Apple may, then, be a very significant threat to Facebook both in terms of cannibalizing some day-to-day use cases from its users, and in offering a mobile advertising platform that could offer even more precise audience targeting. But, let's face it, Facebook's not going to go away and it's already deeply integrated into Apple's biggest competitor smartphone OS Android--which currently outsells the iPhone. Don't expect hundreds of millions of users to flee Facebook for the convenience and assumed "safety" of Twitter on iOS. </p><p>But do expect to see changes and threats to Facebook's plans to mobilize itself. A Facebook skeptic may sense a tiny element of fear in its decision to delay launching an official iPad app until the moment of Apple's press event <a href="http://www.fastcompany.com/1781564/the-apple-pie-the-tastiest-rumors-about-the-iphone-5-and-more" target="_blank">about the iPhone 5</a> next week--but is this a desperate effort to make sure a corner of the limelight shone around at one of 2011's most highly anticipated tech launches lands on its properties? It could also be a sign that Facebook is trying to make amends with Apple management, after what's <a href="http://www.pcworld.com/article/204812/apple_vs_facebook_whats_behind_the_ping_controversy.html" target="_blank">reported</a> to have been a protracted and frustrated (via Facebook foot-dragging) debate over the largely failed Apple social music experiment Ping.</p></div></blockquote><div class="posterous_quote_citation">via <a href="http://www.fastcompany.com/1783467/fresh-crispy-apple-twitters-could-deep-fry-facebooks-future">fastcompany.com</a></div> <p></p></div> </p> <p><a href="http://ybuffet.posterous.com/facebook-wont-like-this-apple-twitter-union-f">Permalink</a> | <a href="http://ybuffet.posterous.com/facebook-wont-like-this-apple-twitter-union-f#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/ybuffetposterous/~4/rzgWlFgPL5c" height="1" width="1"/> http://files.posterous.com/user_profile_pics/322491/IMG_0007.jpg http://posterous.com/users/3sIQeAeP2K4h ybuffet ybuffet http://ybuffet.posterous.com/facebook-wont-like-this-apple-twitter-union-f Mon, 03 Oct 2011 07:11:00 -0700 http://feedproxy.google.com/~r/ybuffetposterous/~3/6pudKYpVtJ4/facebook-believe-the-hype-forbes http://ybuffet.posterous.com/facebook-believe-the-hype-forbes <p> <div class="posterous_bookmarklet_entry"> <blockquote><div> <a href="http://blogs-images.forbes.com/onmarketing/files/2011/09/0727_facebook-work-life_392x392.jpg"><span></span><img src="http://blogs-images.forbes.com/onmarketing/files/2011/09/0727_facebook-work-life_392x392-300x300.jpg" height="300" alt="" width="300" style="" /></a> <p>As with any new advertising medium, there is always a lag between user and marketer adoption. Although there has been much written about how or why Facebook marketing does or doesn’t work, in my view we’ve only touched the tip of the “like-berg” of its effectiveness as a marketing tool. This strong belief is based on my historical perspective of working in digital media for 20 years and the number of solutions that exit the market just as quickly as they entered.</p> <p><strong>User Numbers Keep Rising</strong></p> <p>Facebook now has more than 750 million active users and counting. Wherever there are large audiences, advertising dollars follow. This has been the case in all other forums of advertising, and while Facebook is front and center in a market where rapid change and fluctuating consumer sentiment is the norm, the correlation between advertising dollars and business success remains unchanged. Recent reports have shown that the coveted youth demographic has slowed while more mature audiences remain fairly consistent. This is an important trend to watch, but truth be told, we are still in the very early stages of social-media marketing.</p> <p><strong>Marketers Continue To Actively Engage on Facebook</strong></p> <p>According to eMarketer, U.S. online ad spending <a href="http://www.emarketer.com/Article.aspx?R=1008431">will grow this year more than 20%</a> and remain solid in double digits through 2014. By 2015, total online ad spending will approach $50 billion, with large gains from Facebook marketing. EMarketer also forecasts that Facebook will have $4 billion in ad revenues worldwide in 2011. Twitter is expected to attract $150 million in ad spending. <strong></strong> In total, worldwide social-network spending is expected to reach almost $6 billion this year.</p> <p>To further demonstrate the trend:</p> <ul> <li>As part of Efficient Frontier’s <a href="http://news.efrontier.com/global-q22011-report.html">State of Digital Marketing Report</a> for Q2 2011, we discovered that Facebook advertising continues to get more competitive as brands add social to their advertising mix or focus specifically on the Facebook platform.</li> </ul> <ul> <li>As a result we are seeing CPCs (cost-per-clicks) increasing 22% from Q1. This means that the longer brands wait to engage consumers on Facebook, the more expensive it will become to acquire fans.</li> </ul> <p><strong>There Is Proof That It’s Working</strong></p> <p>First, just ask your friends. Look no further than your personal and professional networks and their online activity to validate the hype. People aren’t just present on Facebook, they are very active including their interactions with brands. In an analysis of comments from more than 20 million fans, there was an average of 100 comments for each advertiser’s post, meaning users on Facebook are increasing their engagement with brands they like.</p> <p>As an example of this, Expedia ran a campaign this year called <a href="http://www.efrontier.com/clients/case-studies/expedia">FriendTrips</a>, an interactive sweepstakes in which fans could pilot a virtual plane and fill it with friends in order to win vacation packages. It was supported by a unified multi-channel marketing campaign that integrated print advertising, celebrity endorsements, email marketing campaigns to Expedia customers, placements on&nbsp;<a href="http://expedia.com/" target="_blank">Expedia.com</a> and supplier partner sites, as well as a comprehensive Facebook advertising campaign.</p> <p>An important source of traffic was friends clicking on friends’ invitations in the Newsfeed. Interestingly, Facebook Marketplace and Sponsored Stories advertising drove the majority of users. There was a 750% increase in fans over the course of 6 weeks,15 to 30 times more mentions on Facebook over the course of the six-week campaign, and the cost-per-fan was reduced by more than 400%. As the total quantity of acquired fans rose, the efficiency at which Expedia could acquire new fans improved. More than half of Expedia’s ad clicks in Facebook were social, demonstrating the influence of endorsements from friends.</p> <p><strong>Social Is A Cornerstone of Marketing Campaigns</strong></p> <p>It’s now no longer a question of “if” but “how” to integrate social into an overall marketing campaign.The attribution element, while already important when looking at the interaction of different online and offline channels, is vitally important in understanding Facebook activity. Efficient Frontier data show that 50-60% of all transactions involving Facebook will involve another channel. Not capturing this effect will present only a partial picture of user engagement and purchase behavior and can lead to strategically incorrect marketing decisions.</p> <p>Success for brands and publishers is now about more than amassing “fans” or “likes,” it’s about creating engagement and a long-term connection with your brand. Achieving a critical mass of engaged fans takes expertise, savvy and the right platform. Brands and publishers used to appear as distinctly different groups, but with the advent of social media, both must be curators — storytellers –in order to engage and keep consumers.</p> <p>There is a lot of talk about the lack of ROI on Facebook. Interestingly, TV seldom has such a discussion despite its maturity and tens of billions being spent on it. The engagement and its effect on branding and purchase behavior are assumed. The reason why Facebook receives so much scrutiny is because it can be evaluated through a variety of lenses. It is this variation of measurability in Facebook fan engagement and behavior that tempts many advertisers to look at Facebook through a direct-response lens. I think this is a myopic and narrow view of the channel. Facebook is not the same as Search in that it is not pure direct response. Facebook is not TV in that it is not pure engagement. Facebook is, well,Facebook. As more data emerge, the value of Facebook as a branding, engagement and a direct-response medium will become evident to even the most ardent of naysayers.</p> <p>In my view, Facebook marketing isn’t a fad. The how and why of marketing in this medium will continue to evolve but it’s here to stay. Some are already looking for the next Facebook. Other social marketing channels like Twitter and LinkedIn and the recently launched Google+ will continue to emerge as they allow more seamless access to their marketing platforms and attempt to compete with Facebook. We are still in such early stages of understanding social media’s power as a marketing channel that it would be foolish to be looking so far forward that we don’t see the immediate opportunity.&nbsp; The time for brands to test and learn is now.</p> <p><em>David Karnstedt is CEO of Efficient Frontier.</em></p> <div><img src="http://img.zemanta.com/pixy.gif?x-id=c894efd8-89ef-4a47-9352-f715d7a83957" height="1" alt="" width="1" /></div> </div></blockquote><div class="posterous_quote_citation">via <a href="http://www.forbes.com/sites/onmarketing/2011/09/20/facebook-believe-the-hype/">forbes.com</a></div> <p></p></div> </p> <p><a href="http://ybuffet.posterous.com/facebook-believe-the-hype-forbes">Permalink</a> | <a href="http://ybuffet.posterous.com/facebook-believe-the-hype-forbes#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/ybuffetposterous/~4/6pudKYpVtJ4" height="1" width="1"/> http://files.posterous.com/user_profile_pics/322491/IMG_0007.jpg http://posterous.com/users/3sIQeAeP2K4h ybuffet ybuffet http://ybuffet.posterous.com/facebook-believe-the-hype-forbes Mon, 03 Oct 2011 05:10:00 -0700 http://feedproxy.google.com/~r/ybuffetposterous/~3/bZe6XLBFL4o/geek-and-poke-parallel-universe-simply-explai http://ybuffet.posterous.com/geek-and-poke-parallel-universe-simply-explai <p> <div class="posterous_bookmarklet_entry"> <div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/ybuffet/lxdhehgohxJwDuubxJJaapppExcFyckJlGqlhefxAgmfjaGgpHBybaxgAHJw/media_httpgeekandpoke_uobEe.jpg.scaled1000.jpg"><img alt="Media_httpgeekandpoke_uobee" height="938" src="http://posterous.com/getfile/files.posterous.com/ybuffet/lxdhehgohxJwDuubxJJaapppExcFyckJlGqlhefxAgmfjaGgpHBybaxgAHJw/media_httpgeekandpoke_uobEe.jpg.scaled500.jpg" width="500" /></a> </div> <div class="posterous_quote_citation">via <a href="http://geekandpoke.typepad.com/geekandpoke/2011/09/simply-explained-2.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+GeekAndPoke+%28Geek+And+Poke%29">geekandpoke.typepad.com</a></div> <p></p></div> </p> <p><a href="http://ybuffet.posterous.com/geek-and-poke-parallel-universe-simply-explai">Permalink</a> | <a href="http://ybuffet.posterous.com/geek-and-poke-parallel-universe-simply-explai#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/ybuffetposterous/~4/bZe6XLBFL4o" height="1" width="1"/> http://files.posterous.com/user_profile_pics/322491/IMG_0007.jpg http://posterous.com/users/3sIQeAeP2K4h ybuffet ybuffet http://ybuffet.posterous.com/geek-and-poke-parallel-universe-simply-explai Wed, 28 Sep 2011 07:53:00 -0700 http://feedproxy.google.com/~r/ybuffetposterous/~3/1t56GX5gHZY/chinese-brands-when-will-they-succeed-forbes http://ybuffet.posterous.com/chinese-brands-when-will-they-succeed-forbes <p> <div class="posterous_bookmarklet_entry"> <blockquote><div> <p>I laughed when I read the comment from a 36-year-old guy in China who was looking to buy a new car. He checked out the Chinese car brands meticulously, only to settle for a BMW. His comment? “I feel I can’t trust a Chinese car.”</p> <p>Chinese brands will only succeed on a global scale when the Chinese themselves start loving them. There’s still a question mark over that, it seems.</p> <p>In foreign markets, a good number of Chinese brands’ customers don’t actually realize they are Chinese. Take Haier, a manufacturer of home appliances, which is probably the closest China gets to an international brand.<strong> <a href="http://www.haieramerica.com/" title="Haier has a US subsidiary" target="_blank">Haier has a US subsidiary </a></strong>and factory, so Americans buy its Made in the USA products without necessarily discerning the China connection.</p> <p>What’s the sweet spot for Chinese brands? Ones that can undercut western equivalents in price terms while matching them for brand appeal. That goal is a long way off, but plenty of Chinese companies believe that time is coming.</p> <p>The Chinese I’ve spoken to are certainly concerned about the lack of credibility of their brands. Some of them have simply given up and splashed out to acquire foreign brands. But others are using western marketing and design expertise, with some impressive results.</p> <p>Besides Haier, here are five Chinese brands on my hit list, covering technology, appliances, fashion and beauty:</p> <p><strong>Lenovo:</strong> OK, no big surprises here. When Chinese<strong><a href="http://www.lenovo.com" title="computer giant Lenovo" target="_blank"> computer giant Lenovo </a></strong>bought IBM’s PC business in 2004, the world was forced to sit up and take note. Now Lenovo is heading for the tablet sector. The first reviews of the Lenovo ThinkPad, suggest it will perform well against the iPad2, although it is heavier and has less battery life. Lenovo is also attacking Apple on the smartphone front with Android-based devices, again undercutting Apple with a $150 Android-based handset aimed at those with lower incomes.</p> <p><strong>Huawei:</strong> Founded in Shenzhen in the 1970s,<strong> <a href="http://www.huawei.com" title="Huawei is now the world's second largest telecoms equipment company" target="_blank">Huawei is now the world’s second largest telecoms equipment company</a></strong>, second only to Ericsson, but it’s relatively new to selling consumer products such as smartphones and computer tablets. The goal is to push global sales from devices from $4.5 bn in 2010 to $6bn this year. It sees Europe as a key to growth, with less regulatory issues than in the US. In the UK, for example, it is launching mobile phones that tend to undercut its western competitors. Huawei is also looking to developing markets, where competition is less intense and its lower priced products could be particularly well received. Nigeria is a test case in Africa.</p> <p><strong>Li-Ning:</strong> <a href="http://www.lining.com/EN/home/index.html" title="Sports footwear and clothing with 8000 stores across China" target="_blank">A sports footwear and clothing company with 8,000 stores across China</a> that is challenging Nike and adidas in the Chinese market. Over the years, it has borrowed many ideas from its western rivals, but is now trying harder to carve out its own image. In terms of heritage, it’s got plenty going for it. Li Ning himself is a Chinese national hero, who won three gold medals in gymnastics at the 1984 Olympics. Li-Ning Group has recently begun pushing into Europe through a long-term deal with Finland’s L-Fashion. It’s also entered into a partnership with Chicago-based Acquity Group to boost its American distribution and brand awareness.</p> <p><strong>JNBY:</strong> The <strong><a href="http://www.jnby.com" title="Hangzhou-based hip fashion company" target="_blank">Hangzhou-based hip fashion company</a></strong> was founded in 1994 and has grown to more than 500 stores, almost all in China but including a flagship in New York’s SoHo and a handful of shops in Canada and Singapore. Its name is short for “Just Naturally Be Yourself.” The company initially drew heavily on deconstructed Japanese style for its signature designs but has shown more versatility in recent years, expanding into a full womenswear, menswear and childrenswear offer.</p> <p><strong>Herborist:</strong> In 2005,<strong><a href="http://www.herborist.com.cn" title="Herborist beauty brand distributed across department stores across China" target="_blank"> the Herborist beauty brand was distributed through department stores across China</a></strong> with sales of 100 million euros. Herborist then began an aggressive expansion strategy, working with a French design &amp; packaging agency (centdegrés) to transform the graphic identity of the brand. It developed a network of boutiques in China and now has 1,000 shops, a spa in Shanghai and a turnover of over one billion euros. Shanghai Jahwa, which owns the brand, has also recently launched Shanghai Vive, a high-end beauty brand, pitched to compete with European giants such as Chanel.</p> <p><strong> </strong><strong><br /> </strong></p> </div></blockquote><div class="posterous_quote_citation">via <a href="http://www.forbes.com/sites/marcworth/2011/09/22/chinese-brands-when-will-they-succeed/">forbes.com</a></div> <p></p></div> </p> <p><a href="http://ybuffet.posterous.com/chinese-brands-when-will-they-succeed-forbes">Permalink</a> | <a href="http://ybuffet.posterous.com/chinese-brands-when-will-they-succeed-forbes#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/ybuffetposterous/~4/1t56GX5gHZY" height="1" width="1"/> http://files.posterous.com/user_profile_pics/322491/IMG_0007.jpg http://posterous.com/users/3sIQeAeP2K4h ybuffet ybuffet http://ybuffet.posterous.com/chinese-brands-when-will-they-succeed-forbes Wed, 28 Sep 2011 06:50:00 -0700 http://feedproxy.google.com/~r/ybuffetposterous/~3/zKfX68a9bI4/larry-page-outlines-his-plan-and-vision-for-g http://ybuffet.posterous.com/larry-page-outlines-his-plan-and-vision-for-g <p> <div class="posterous_bookmarklet_entry"> <blockquote><div> <p></p><img src="http://static5.businessinsider.com/image/4e830e02eab8eab54300000e-362-271/nikola-tesla.jpg" border="0" height="271" alt="Nikola Tesla" width="362" /><br /><small><i>Larry Page wants to do what Nikola Tesla could not</i></small><br /><small><i>Image: Wikimedia Commons</i></small> <p>For about 45 minutes yesterday, Google CEO Larry Page spoke and answered questions at Google's Zeitgeist conference. Google recorded the talk and we've embedded it below.</p><p></p> <p>It's a long video, but if you want better insight into the guy who's controlling one of tech's richest and most powerful companies, it's a good watch.</p> <p>Page starts by talking about a hero of his: Nikola Tesla. He says Tesla was an amazing inventor, who eventually failed to build all the things he imagined because he didn't find a way to fund his work through commerce. Page says we could have had wireless power across continents already if Tesla hadn't failed.</p> <p>Google, Page says, is a response to that failure. Its model is: invent wild thing that will help humanity, get them adopted by users, profit, and then use the corporate structure to keep inventing new things.</p> <p>For shareholders and other Google stakeholders, this is a clear message: While Page is in charge, you can&nbsp; expect Google to stray from its core competencies into all sorts of businesses. We've already seen this in action when Google bought its way in the hardware business last month, acquiring Motoral Mobility.</p> <p>The Google CEO gave Android, Chrome, and YouTube as examples of this pattern in successful action. Chrome has 160 million users now. Android is ubiquitous. YouTube has 3 billion playbacks a day and its revenue has grown 3X for the past three years.</p> <p>Page also says that the other advantage to pursuing wildly ambitious goals is that it actually makes business easier because it attracts the world's best talent.</p> <p>Watch:</p> <p> <iframe allowfullscreen="true" src="http://www.youtube.com/embed/srI6QYfi-HY" frameborder="0" height="360" width="640"></iframe> </p> </div></blockquote><div class="posterous_quote_citation">via <a href="http://www.businessinsider.com/larry-page-outlines-his-plan-and-vision-for-google-2011-9">businessinsider.com</a></div> <p></p></div> </p> <p><a href="http://ybuffet.posterous.com/larry-page-outlines-his-plan-and-vision-for-g">Permalink</a> | <a href="http://ybuffet.posterous.com/larry-page-outlines-his-plan-and-vision-for-g#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/ybuffetposterous/~4/zKfX68a9bI4" height="1" width="1"/> http://files.posterous.com/user_profile_pics/322491/IMG_0007.jpg http://posterous.com/users/3sIQeAeP2K4h ybuffet ybuffet http://ybuffet.posterous.com/larry-page-outlines-his-plan-and-vision-for-g Wed, 28 Sep 2011 03:31:00 -0700 http://feedproxy.google.com/~r/ybuffetposterous/~3/InzSuY42krU/customer-retention-bonkers-world http://ybuffet.posterous.com/customer-retention-bonkers-world <p> <div class="posterous_bookmarklet_entry"> <div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/ybuffet/GezpCurJsfeuBkuqgEbpDqsgazkAIkdiFkqigpfnvgfAfAxAxoujucfemCvA/media_httpwwwbonkersw_jDEGr.png.scaled1000.png"><img alt="Media_httpwwwbonkersw_jdegr" height="319" src="http://posterous.com/getfile/files.posterous.com/ybuffet/GezpCurJsfeuBkuqgEbpDqsgazkAIkdiFkqigpfnvgfAfAxAxoujucfemCvA/media_httpwwwbonkersw_jDEGr.png.scaled500.png" width="500" /></a> </div> <div class="posterous_quote_citation">via <a href="http://www.bonkersworld.net/customer-retention/">bonkersworld.net</a></div> <p></p></div> </p> <p><a href="http://ybuffet.posterous.com/customer-retention-bonkers-world">Permalink</a> | <a href="http://ybuffet.posterous.com/customer-retention-bonkers-world#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/ybuffetposterous/~4/InzSuY42krU" height="1" width="1"/> http://files.posterous.com/user_profile_pics/322491/IMG_0007.jpg http://posterous.com/users/3sIQeAeP2K4h ybuffet ybuffet http://ybuffet.posterous.com/customer-retention-bonkers-world Tue, 27 Sep 2011 03:17:00 -0700 http://feedproxy.google.com/~r/ybuffetposterous/~3/XqdNg4-i0ww/time-spent-on-facebook-is-growing-at-an-aston http://ybuffet.posterous.com/time-spent-on-facebook-is-growing-at-an-aston <p> <div class="posterous_bookmarklet_entry"> <blockquote><div> <p>United States citizens now spend roughly 16% of their total time online on <a href="http://www.businessinsider.com/blackboard/facebook">Facebook</a>. That's an enormous figure.</p> <p>In Q3 2010, the number was around 10% and it shows no sign of slowing down. That is bad news for <a href="http://www.businessinsider.com/blackboard/google">Google</a>, <a href="http://www.businessinsider.com/blackboard/yahoo">Yahoo</a>, <a href="http://www.businessinsider.com/blackboard/microsoft">Microsoft</a>, and <a href="http://www.businessinsider.com/blackboard/aol">AOL</a>, which are struggling to compete. Of those four, only Google increased over the last year but not even the search giant could match Facebook's growth.</p> <p></p><table width="200"><tr><td><div><img src="http://static5.businessinsider.com/image/4e80a9fd6bb3f7950a00003b/chart-of-the-day-facebook-marekt-share-versus-the-rest-septm.jpg" border="0" height="375" alt="chart of the day, facebook marekt share versus the rest, septm" width="500" /></div> <p /></td></tr></table></div></blockquote><div class="posterous_quote_citation">via <a href="http://www.businessinsider.com/chart-of-the-day-time-spent-on-facebook-2011-9">businessinsider.com</a></div> <p></p></div> </p> <p><a href="http://ybuffet.posterous.com/time-spent-on-facebook-is-growing-at-an-aston">Permalink</a> | <a href="http://ybuffet.posterous.com/time-spent-on-facebook-is-growing-at-an-aston#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/ybuffetposterous/~4/XqdNg4-i0ww" height="1" width="1"/> http://files.posterous.com/user_profile_pics/322491/IMG_0007.jpg http://posterous.com/users/3sIQeAeP2K4h ybuffet ybuffet http://ybuffet.posterous.com/time-spent-on-facebook-is-growing-at-an-aston Fri, 23 Sep 2011 08:30:00 -0700 http://feedproxy.google.com/~r/ybuffetposterous/~3/IPt7aPdF4GA/at-the-intersection-between-design-and-data-f http://ybuffet.posterous.com/at-the-intersection-between-design-and-data-f <p> <div class="posterous_bookmarklet_entry"> <blockquote><div> <div> <img title="aaaaa" src="http://tctechcrunch2011.files.wordpress.com/2011/09/aaaaa.png?w=288" height="191" alt="aaaaa" width="288" /> </div> <p>Today at Facebook’s f8 conference in San Francisco, CEO <a href="http://www.crunchbase.com/person/mark-zuckerberg">Mark Zuckerberg</a> showed off a huge change to the service: <a href="http://techcrunch.com/2011/09/22/facebook-timeline/">Timeline</a>. It’s the Profile reborn, and it looks great. Later, Facebook’s head of product <a href="http://www.crunchbase.com/person/chris-cox">Chris Cox</a> took the stage to talk about the feature’s inception.</p> <p>Cox largely credits two people: <a href="http://www.crunchbase.com/person/nicholas-felton">Nicholas Felton</a> and <a href="http://www.crunchbase.com/person/sam-lessin">Sam Lessin</a>.</p> <p>Cox waxed poetic about Felton’s history. He gushed about Felton’s <a href="http://feltron.com/">Feltron Annual Reports</a>, which stared in 2005. “14 pages. One year. One book,” Cox noted. It was all about&nbsp;organizing the years of his life in a beautiful, visual way. “It was hard to call it anything other than what it really was — art,” Cox continued.</p> <p>“We had one reaction: we have to try to hire this guy.”</p> <p>And Facebook did just that. <a href="http://techcrunch.com/2011/04/27/facebook-acq-hires-daytum/">When they bought Felton’s startup Daytum</a> this past April, Felton and co-founder Ryan Case moved from New York to Palo Alto to help weave their data analysis instincts into the future of the Facebook Profile.</p> <p>Cox then turned his attention to Lessin. <a href="http://techcrunch.com/2010/10/29/facebook-acquires-drop-io-nabs-sam-lessin/">Facebook also acquired his startup, Drop.io</a>, last year in order to get him. He had one job: to re-imagine the Profile. Lessin noted that “the single biggest lost opportunity in the history of human story telling” was the way the Profile was&nbsp;laid&nbsp;out when he joined. He printed out all of the information he had shared on his profile since he joined Facebook in 2004 to prove his point. It stretched across Facebook’s entire office.</p> <p>Cox noted that when they accidentally launched a product called “Memories” this past summer for a few hours, the reaction was huge. This was a taste of what was to come with Timeline. “We tucked that away, and kept working,” Cox said.</p> <p>Today, the work is complete — though Timeline will be slowly rolling out over the next couple of months to everyone, there will be a beta of it starting today. <a href="http://techcrunch.com/2011/06/09/facebook-sofa/">Facebook’s recent focus on design</a>, and their moves to acquire as much top-tier design talent is possible is now evident.</p> <p>“We’re a culture of builders. Now let’s go build something awesome,” Cox said in closing.</p> </div></blockquote><div class="posterous_quote_citation">via <a href="http://techcrunch.com/2011/09/22/facebook-timeline-birth/">techcrunch.com</a></div> <p></p></div> </p> <p><a href="http://ybuffet.posterous.com/at-the-intersection-between-design-and-data-f">Permalink</a> | <a href="http://ybuffet.posterous.com/at-the-intersection-between-design-and-data-f#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/ybuffetposterous/~4/IPt7aPdF4GA" height="1" width="1"/> http://files.posterous.com/user_profile_pics/322491/IMG_0007.jpg http://posterous.com/users/3sIQeAeP2K4h ybuffet ybuffet http://ybuffet.posterous.com/at-the-intersection-between-design-and-data-f Fri, 23 Sep 2011 08:23:00 -0700 http://feedproxy.google.com/~r/ybuffetposterous/~3/ZHmdhXvAR1g/facebook-timeline-and-the-power-of-the-past-g http://ybuffet.posterous.com/facebook-timeline-and-the-power-of-the-past-g <p> <div class="posterous_bookmarklet_entry"> <blockquote><div> <p><a href="http://gigaom2.files.wordpress.com/2011/09/screen-shot-2011-09-22-at-3-15-48-pm.png"><img title="Screen shot 2011-09-22 at 3.15.48 PM" src="http://gigaom2.files.wordpress.com/2011/09/screen-shot-2011-09-22-at-3-15-48-pm-e1316729862625.png?w=300&amp;h=200" height="200" alt="" width="300" /></a></p><p>Facebook’s <a href="http://gigaom.com/2011/09/22/facebook-timeline/">Timeline, a re-imagined profile page</a> that captures the history of a user, was the most visually stunning announcement today at the f8 conference. But the new initiative is more than just a design flourish. It’s a bigger push by Facebook to mine the opportunity in the past, giving people a lasting resource and digital diary from all their activities.</p> <p>This is an opportunity that others having been looking to exploit including such services as&nbsp;<a href="http://techcrunch.com/2010/11/28/momento-app/">Momento</a>, <a href="http://techcrunch.com/2011/03/08/memolane-launches-its-personalized-internet-time-machine-to-the-public/">Memolane</a> and <a href="http://gigaom.com/2011/07/19/proust/">Proust</a>&nbsp;, which help create digital timelines and personal journals based on data contributed by the user and pulled from various online sources. Google has started pushing this message home with its <a href="http://www.youtube.com/watch?v=R4vkVHijdQk">“Dear Sophie” commercial</a>, in which a father documents the growth of his daughter by sending her multimedia e-mails of her. And Foursquare <a href="http://gigaom.com/2011/08/19/foursquare-finds-opportunities-in-the-past/">has been talking up this angle</a> recently with its<a href="http://gigaom.com/2011/08/15/foursquare-yelp/"> new lists functions</a>, which can organize past places, and the <a href="http://gigaom.com/2011/08/18/foursquare-adds-events-to-location-check-ins/">new event check-ins</a>, which help people document what they did when they checked-into locations.</p> <p><strong>The power of the past</strong></p> <p>The past is increasingly attractive because of the growing amount of things we do online — all this data exhaust we create. As time goes on, there’s a lot that can be done with it, and it has value when it’s aggregated and analyzed. That’s the premise behind more services<a href="http://gigaom.com/2011/06/07/runkeeper-builds-a-fitness-network-with-health-graph-api/"> like RunKeeper’s Health Graph API,</a> which organizes a user’s health and wellness activities and let’s people see how they’re doing over time. As we look at all this information, it can be good for not just preserving memories or helping us understand each other better, but for self-improvement and awareness. We are slowly moving toward a world where everything is being documented by sensors and the next step is to organize and analyze it all, to produce what some call the quantified self.</p> <p><img title="Screen shot 2011-09-22 at 3.10.48 PM" src="http://gigaom2.files.wordpress.com/2011/09/screen-shot-2011-09-22-at-3-10-48-pm-e1316729555411.png?w=300&amp;h=232" height="232" alt="" width="300" /></p> <p>So it shouldn’t be surprising that Facebook has moved to create a sort of automatic biography for users based on their Facebook lives that they can augment and add to. The site is home to a wealth of personal data that collectively tells a rich story about our lives yet much of it gets lost and has no lasting value to us. By creating a tool to better capture, preserve and visualize it all, Facebook becomes more than a time-killing social network, it becomes the holder of our past.</p> <p><strong>What Facebook has to gain</strong></p> <p>Now Facebook isn’t doing this just to help us cherish our memories. The more data it has and the more it understands what has emotional meaning to us, the better it can target us with ads. By letting us preserve the things, activities and apps that matter to us, it gives Facebook an even better way to tailor ads that demand a higher rate from advertisers.</p> <p> </p><blockquote><p>“Our primary business model and it always will be, is advertising,” says Dan Rose, Facebook’s VP of Platforms and Partnerships <a href="http://www.wired.com/epicenter/2011/09/facebook-new-profile-apps/3/">told Wired’s Steven Levy.</a> “Our platform makes Facebook more interesting so people spend more time on it, because I’m learning about my friends and I’m sharing things about myself and I’m discovering new things. And it also makes it possible for us to put an ad in front of you that’s likely to be interesting to you.”</p></blockquote> <p>But Timelines can also be an opportunity to create recommendation tools for users to suggest products they might like based on their tastes and interests. Also, creating more engaging profile pages increases the stickiness of the site and how much time people spend on Facebook.</p> <p><a href="http://gigaom2.files.wordpress.com/2011/09/facebook-timeline.jpeg"><img title="Facebook-timeline" src="http://gigaom2.files.wordpress.com/2011/09/facebook-timeline.jpeg?w=300&amp;h=208" height="208" alt="" width="300" /></a></p><p>Perhaps most fundamentally for Facebook, Timeline will give people a new reason to go into oversharing mode. By providing people a way to come back to old entries and gain insights from them, users better see the value of sharing — and the cycle is perpetuated. Maybe you’re nervous about connecting your Spotify account to Facebook. But hey, wouldn’t it be great ten years from now to know what music you were obsessed with? Before, the incentive to share was more limited to how you could impress or communicate with friends in the present time. Photos and videos could obviously be revisited but many things were lost in the past. But Timeline means there can be a point to all of this sharing: a lasting repository that helps paint a picture of your life. And it shows that if you can organize and bring meaning to the past, it can help a company find success in the future.</p> <p><strong>Can Facebook be your digital scrapbook?</strong></p> <p>I’m not sure if everyone <a href="http://siliconfilter.com/sorry-facebook-but-that-stuff-i-share-on-your-site-is-not-the-story-of-my-life/">looks at Facebook as a digital journal </a>and certainly, there is a creepiness factor to overcome in relying on one company to be the steward of your memories. But if Facebook can win over websites and apps to integrate with its <a href="http://gigaom.com/2011/09/22/facebook-teams-up-with-spotify-turntable-fm-to-let-users-share-music/">updated Open Graph</a>, which will preserve more user activities on Facebook, it will have an even more compelling argument for being a user’s scrapbook. I just wonder if you’ll be able to export any of these Timelines. That would be a great way to lock in users and keep people from defecting. It’s not<a href="http://gigaom.com/2011/07/11/get-your-hands-off-that-contact-info-says-facebook/"> exactly easy exporting your personal data</a> but if Facebook makes it hard to move your memories somewhere else, it could have a powerful hold on people. And it would show again why owning the past could be even more useful for Facebook.</p> <p><img title="Screen shot 2011-09-22 at 3.28.36 PM" src="http://gigaom2.files.wordpress.com/2011/09/screen-shot-2011-09-22-at-3-28-36-pm-e1316730589188.png?w=300&amp;h=237" height="237" alt="" width="300" /></p> <p>This move to organize past activity is increasingly what Facebook needs to do, I think, as it exploits the opportunities in its own timeline. It is further exploring the opportunities in the future, by helping people better discover what to do from their friends. And it’s really pushing to make the present more engaging, by encouraging<a href="http://gigaom.com/2011/02/17/how-google-can-beat-facebook-no-its-not-on-the-web/"> real-time interactions</a>, something <a href="http://gigaom.com/2011/06/15/alive-web/">Om has called the Alive Web. </a>And it’s capitalizing on the past by making the all of this activity useful as a digital scrapbook. Facebook still has work to do; but today the company is showing that as far as the past goes, it’s got a good chance to be a winner.</p> <p> <object height="281" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/hzPEPfJHfKU?version=3&amp;hl=en_US&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed allowfullscreen="true" src="http://www.youtube.com/v/hzPEPfJHfKU?version=3&amp;hl=en_US&amp;rel=0" allowscriptaccess="always" type="application/x-shockwave-flash" height="281" width="500" /></object> </p><div class="posterous_quote_citation">via <a href="http://gigaom.com/2011/09/22/facebook-timeline-and-the-power-of-the-past/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+OmMalik+%28GigaOM%3A+Tech%29">gigaom.com</a></div></div></blockquote> <p></p></div> </p> <p><a href="http://ybuffet.posterous.com/facebook-timeline-and-the-power-of-the-past-g">Permalink</a> | <a href="http://ybuffet.posterous.com/facebook-timeline-and-the-power-of-the-past-g#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/ybuffetposterous/~4/ZHmdhXvAR1g" height="1" width="1"/> http://files.posterous.com/user_profile_pics/322491/IMG_0007.jpg http://posterous.com/users/3sIQeAeP2K4h ybuffet ybuffet no Facebook’s Timeline, a re-imagined profile page that captures the history of a user, was the most visually stunning announcement today at the f8 conference. But the new initiative is more than just a design flourish. It’s a bigger push by Facebook to min Facebook’s Timeline, a re-imagined profile page that captures the history of a user, was the most visually stunning announcement today at the f8 conference. But the new initiative is more than just a design flourish. It’s a bigger push by Facebook to mine the opportunity in the past, giving people a lasting resource and digital diary from all their activities. This is an opportunity that others having been looking to exploit including such services as&nbsp;Momento, Memolane and Proust&nbsp;, which help create digital timelines and personal journals based on data contributed by the user and pulled from various online sources. Google has started pushing this message home with its “Dear Sophie” commercial, in which a father documents the growth of his daughter by sending her multimedia e-mails of her. And Foursquare has been talking up this angle recently with its new lists functions, which can organize past places, and the new event check-ins, which help people document what they did when they checked-into locations. The power of the past The past is increasingly attractive because of the growing amount of things we do online — all this data exhaust we create. As time goes on, there’s a lot that can be done with it, and it has value when it’s aggregated and analyzed. That’s the premise behind more services like RunKeeper’s Health Graph API, which organizes a user’s health and wellness activities and let’s people see how they’re doing over time. As we look at all this information, it can be good for not just preserving memories or helping us understand each other better, but for self-improvement and awareness. We are slowly moving toward a world where everything is being documented by sensors and the next step is to organize and analyze it all, to produce what some call the quantified self. So it shouldn’t be surprising that Facebook has moved to create a sort of automatic biography for users based on their Facebook lives that they can augment and add to. The site is home to a wealth of personal data that collectively tells a rich story about our lives yet much of it gets lost and has no lasting value to us. By creating a tool to better capture, preserve and visualize it all, Facebook becomes more than a time-killing social network, it becomes the holder of our past. What Facebook has to gain Now Facebook isn’t doing this just to help us cherish our memories. The more data it has and the more it understands what has emotional meaning to us, the better it can target us with ads. By letting us preserve the things, activities and apps that matter to us, it gives Facebook an even better way to tailor ads that demand a higher rate from advertisers. “Our primary business model and it always will be, is advertising,” says Dan Rose, Facebook’s VP of Platforms and Partnerships told Wired’s Steven Levy. “Our platform makes Facebook more interesting so people spend more time on it, because I’m learning about my friends and I’m sharing things about myself and I’m discovering new things. And it also makes it possible for us to put an ad in front of you that’s likely to be interesting to you.” But Timelines can also be an opportunity to create recommendation tools for users to suggest products they might like based on their tastes and interests. Also, creating more engaging profile pages increases the stickiness of the site and how much time people spend on Facebook. Perhaps most fundamentally for Facebook, Timeline will give people a new reason to go into oversharing mode. By providing people a way to come back to old entries and gain insights from them, users better see the value of sharing — and the cycle is perpetuated. Maybe you’re nervous about connecting your Spotify account to Facebook. But hey, wouldn’t it be great ten years from now to know what music you were obsessed with? Before, the incentive to share was more limited to how you could impress or communicate with friends in the present time. Photos and videos could obviously be rhttp://ybuffet.posterous.com/facebook-timeline-and-the-power-of-the-past-ghttp://www.youtube.com/v/hzPEPfJHfKU?version=3&amp;hl=en_US&amp;rel=0 Thu, 22 Sep 2011 08:17:00 -0700 http://feedproxy.google.com/~r/ybuffetposterous/~3/xFULr-oe18Y/facebook-to-double-worldwide-ad-revenues-this http://ybuffet.posterous.com/facebook-to-double-worldwide-ad-revenues-this <p> <div class="posterous_bookmarklet_entry"> <blockquote class="posterous_long_quote"> <strong>Global ad revenues of $3.8 billion include $2.01 billion from US</strong> <p>Worldwide ad revenues for Facebook will rise 104% this year to $3.8 billion, eMarketer estimates. As the social network doubles its advertising intake, it is also diversifying its revenue streams and adding dollars through other means, like Credits.</p> <p>eMarketer’s forecast updates earlier estimates for 2011 Facebook revenues. In January, eMarketer forecast ad revenues would reach $4.05 billion this year.</p> <p>“This slight revision downward for 2011 should not be taken as a sign that Facebook’s overall business is losing momentum,” said Debra Aho Williamson, eMarketer principal analyst.</p> <p></p><h3><img src="http://www.emarketer.com/images/chart_gifs/132001-133000/132438.gif" border="0" height="301" alt="Facebook Ad Revenues Worldwide, 2009-2013 (billions and % change)" width="324" /> </h3><p></p> <p>“Facebook’s revenue streams will continue to diversify, with ads representing a decreasing proportion of total revenue while other sources, such as Facebook Credits, will grow,” said Williamson.</p> <p>Total revenues at Facebook, which include those from advertising as well as Facebook Credits and other sources, will reach $4.27 billion this year, eMarketer estimates. That’s more than twice as high as the $2 billion Facebook is estimated to have earned in 2010. Ad revenues will make up 89% of the total this year, down from 95% in 2009.</p> <p></p><h3><img src="http://www.emarketer.com/images/chart_gifs/132001-133000/132436.gif" border="0" height="155" alt="Facebook Revenues Worldwide, by Source, 2009-2011 (millions and % of total)" width="325" /> </h3><p></p> <p>eMarketer forms its estimates of Facebook revenues based on a meta-analysis of estimates on consumer usage, marketer usage, ad pricing and impressions on Facebook, as well as revenue estimates from research firms and other sources and interviews with industry executives.</p> <p>Within the US, Facebook ad revenues will surpass $2 billion this year, accounting for just over half the worldwide total. US ad revenues will continue to rise at a rapid clip, but overseas ad dollars will represent 50% of the pie next year and a slight majority by 2013.</p> <p></p><h3><img src="http://www.emarketer.com/images/chart_gifs/132001-133000/132437.gif" border="0" height="182" alt="Facebook Ad Revenues Worldwide, US vs. Non-US, 2009-2013 (billions and % of total)" width="327" /> </h3><p></p> <p>Despite a positive outlook, Facebook will continue to have to prove to advertisers that its products deliver results. </p> <p>“Even though Facebook has spent several years wooing marketers, many of them still believe the ads aren’t effective at driving clicks and other actions,” said Williamson. “Facebook must either work to improve its clickthrough rate or show advertisers that advertising on the site is effective even without a click or other action.” </p></blockquote><div class="posterous_quote_citation">via <a href="http://www.emarketer.com/Article.aspx?R=1008598">emarketer.com</a></div> <p></p></div> </p> <p><a href="http://ybuffet.posterous.com/facebook-to-double-worldwide-ad-revenues-this">Permalink</a> | <a href="http://ybuffet.posterous.com/facebook-to-double-worldwide-ad-revenues-this#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/ybuffetposterous/~4/xFULr-oe18Y" height="1" width="1"/> http://files.posterous.com/user_profile_pics/322491/IMG_0007.jpg http://posterous.com/users/3sIQeAeP2K4h ybuffet ybuffet http://ybuffet.posterous.com/facebook-to-double-worldwide-ad-revenues-this Tue, 20 Sep 2011 05:29:00 -0700 http://feedproxy.google.com/~r/ybuffetposterous/~3/TrKPGzh6YjA/facebooks-huge-trove-of-photos-in-context http://ybuffet.posterous.com/facebooks-huge-trove-of-photos-in-context <p> <div class="posterous_bookmarklet_entry"> <blockquote><div> <p><a href="http://www.businessinsider.com/blackboard/facebook">Facebook</a> hosts 140 billion photos, and will add 70 billion this year, <a href="http://1000memories.com/blog/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox">according to the blog of photo-sharing site 1000memories</a>.</p> <p>Putting this in context, 1000memories made the following visualization which shows how big Facebook's library of photos are in comparison to other photo sharing sites, as well as the Library of Congress.</p> <p>Incredibly, Facebook is hosting 4% of all photos ever taken, according to 1000memories. It estimates 3.5 trillion photos have been taken through history.</p> <p></p><table width="200"><tr><td><div><img src="http://static5.businessinsider.com/image/4e774d4669bedd640d000005/chart-of-the-day-the-largest-photo-libraries-in-the-world-september-2011.jpg" border="0" height="375" alt="chart of the day, the largest photo libraries in the world, september 2011" width="500" /></div> <p /></td></tr></table></div></blockquote><div class="posterous_quote_citation">via <a href="http://www.businessinsider.com/chart-of-the-day-the-largest-photo-libraries-in-the-world-2011-9">businessinsider.com</a></div> <p></p></div> </p> <p><a href="http://ybuffet.posterous.com/facebooks-huge-trove-of-photos-in-context">Permalink</a> | <a href="http://ybuffet.posterous.com/facebooks-huge-trove-of-photos-in-context#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/ybuffetposterous/~4/TrKPGzh6YjA" height="1" width="1"/> http://files.posterous.com/user_profile_pics/322491/IMG_0007.jpg http://posterous.com/users/3sIQeAeP2K4h ybuffet ybuffet http://ybuffet.posterous.com/facebooks-huge-trove-of-photos-in-context Mon, 19 Sep 2011 10:16:00 -0700 http://feedproxy.google.com/~r/ybuffetposterous/~3/UcSFFelE4cE/gregory-pouy-le-futur-du-commerce-real-roi-in http://ybuffet.posterous.com/gregory-pouy-le-futur-du-commerce-real-roi-in <p> <div class="posterous_bookmarklet_entry"> <blockquote class="posterous_long_quote"> <iframe scrolling="no" marginheight="0" marginwidth="0" src="http://www.slideshare.net/slideshow/embed_code/9316007" frameborder="0" height="355" width="450"></iframe> </blockquote><div class="posterous_quote_citation">via <a href="http://gregorypouy.blogs.com/marketing/2011/09/le-futur-du-commerce-real-roi-inside.html">gregorypouy.blogs.com</a></div> <p></p></div> </p> <p><a href="http://ybuffet.posterous.com/gregory-pouy-le-futur-du-commerce-real-roi-in">Permalink</a> | <a href="http://ybuffet.posterous.com/gregory-pouy-le-futur-du-commerce-real-roi-in#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/ybuffetposterous/~4/UcSFFelE4cE" height="1" width="1"/> http://files.posterous.com/user_profile_pics/322491/IMG_0007.jpg http://posterous.com/users/3sIQeAeP2K4h ybuffet ybuffet http://ybuffet.posterous.com/gregory-pouy-le-futur-du-commerce-real-roi-in Mon, 19 Sep 2011 10:09:00 -0700 http://feedproxy.google.com/~r/ybuffetposterous/~3/yV95jTxOhBU/my-time-schedule-makeuseof http://ybuffet.posterous.com/my-time-schedule-makeuseof <p> <div class="posterous_bookmarklet_entry"> <div class='p_embed p_image_embed'> <a href="http://posterous.com/getfile/files.posterous.com/ybuffet/urputFkAklAwnejvrBjkdqhedomJwAGigEkklaunygdIFDygEgdpdvJnbCwd/media_httpmainmakeuse_agwzc.jpg.scaled1000.jpg"><img alt="Media_httpmainmakeuse_agwzc" height="645" src="http://posterous.com/getfile/files.posterous.com/ybuffet/urputFkAklAwnejvrBjkdqhedomJwAGigEkklaunygdIFDygEgdpdvJnbCwd/media_httpmainmakeuse_agwzc.jpg.scaled500.jpg" width="500" /></a> </div> <div class="posterous_quote_citation">via <a href="http://www.makeuseof.com/tech-fun/time-schedule/">makeuseof.com</a></div> <p></p></div> </p> <p><a href="http://ybuffet.posterous.com/my-time-schedule-makeuseof">Permalink</a> | <a href="http://ybuffet.posterous.com/my-time-schedule-makeuseof#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/ybuffetposterous/~4/yV95jTxOhBU" height="1" width="1"/> http://files.posterous.com/user_profile_pics/322491/IMG_0007.jpg http://posterous.com/users/3sIQeAeP2K4h ybuffet ybuffet http://ybuffet.posterous.com/my-time-schedule-makeuseof en-usnonadult