Email Marketing Lounge

Responsive Design: The Real MVP

madelinn — Tue, 29 Mar 2016 16:13:33 +0000

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March 29, 2016 - By Madeline Nelson - Email Marketing Strategy

At this point, every marketer has heard of responsive design and recognized the need to implement it in email campaigns. While brands that have lagged in responsive design adoption probably already have it as their #1 priority, our most recent benchmark report identified another major reason why marketers should act with escalated urgency. The reason is that responsive design is a DETERMINING factor in both mobile and, perhaps surprisingly, desktop click-to-open rates.

Mobile gets better with age

madelinn — Thu, 24 Mar 2016 16:45:48 +0000

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March 24, 2016 - By Madeline Nelson - Email Marketing Strategy

We live in a digital world where technology seems to be more and more prominent in people’s everyday lives.

Target: Effective Marketing through a Data-Driven Approach

Marie_Galo — Wed, 23 Mar 2016 20:18:32 +0000

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March 23, 2016 - By Marie Galo - Email Marketing Strategy

We’ve all heard the (true) story: a father calls his local Target® store irate over the fact that his high school daughter received a flyer in the mail congratulating her on being pregnant, and offering her a discount on baby products.

Super Bowl Monday

bob_and_marie — Fri, 12 Feb 2016 23:13:26 +0000

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February 12, 2016 - By Bob Sybydlo & Marie Honme - Social Media

Over the past fifty years, the Super Bowl and Super Bowl Sunday have established themselves as an American tradition. Some advocate that the Super Bowl should be a national holiday. And as the game’s prestige grew, countless brands have been betting big on a mere thirty seconds of airtime during the event. In its fifth decade, the evolution of this energy moment continues. Just as the evolution of e-commerce and m-commerce have

Marriott Rewards’ Award-Winning Year-in-Review Email - Why it worked and 3 takeaways for marketers

Afton — Thu, 28 Jan 2016 21:34:40 +0000

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January 28, 2016 - By Afton McCann - Email Design

Regardless of vertical, December can be a challenging time of year for email marketers–with an overload of holiday-related messaging, standing out amidst the inbox clutter requires some serious strategy and creativity. This is especially true of the travel and hospitality vertical, when bookings are consistently lower in December than in the rest of the year. Despite these challenges, the team at Yes Lifecycle Marketing put together one of the most successful campaigns for Marriott Rewards to date, leading to an 86.1% increase

From Email to PowerPoint: Your content needs to break up… its time. (PART 4)

GreggH — Tue, 26 Jan 2016 17:57:42 +0000

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January 26, 2016 - By Gregg Hecht - Email Design

Welcome to the fourth installment of From Email to PowerPoint. As the title suggests, we’ll be meddling with your content today. Why? Because, chances are, you cram too much content onto a single PowerPoint slide. We’ve all done it and we can all avoid doing it in the future. So, deep breath… here we go.

First things first, we never put all our words together.

3 Strategies to Collect Customers' Emails In-Store

Kevin Gallant — Thu, 21 Jan 2016 23:29:02 +0000

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January 21, 2016 - By Kevin Gallant - Email Lists

Welcoming in-store shoppers to your online marketing program – 3 ways to email-collection best practices to get it done right

The First Step to Cross-Channel Marketing: Collecting Emails across Social, Web, Mobile, In-Store

IvyS — Tue, 19 Jan 2016 17:42:20 +0000

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January 19, 2016 - By Ivy Shtereva - Email Marketing Strategy

In a new Channel Report, Yesmail asked almost 200 retailers to identify their digital marketing priorities for 2016.

3 Email Marketing Trends to Watch for in 2016

Marie Honme — Thu, 14 Jan 2016 20:54:38 +0000

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January 14, 2016 - By Marie Honme - Email Marketing Strategy

2016 will be an exciting year in email marketing and the potential for enhanced customer engagement is even greater with these emails trends.

7 ways to keep email subscribers engaged with real-time personalization (Part 2 of 2)

Steve True — Mon, 11 Jan 2016 21:13:10 +0000

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January 11, 2016 - By Steve True - Email Marketing Strategy

Let’s take a look at 5 more ways marketers can take their personalization to the next level with real-time email marketing.