Email Marketing Lounge

Deliverability: Not All About Subject Lines and Trigger Words

Melissa Goss — Fri, 17 May 2013 17:05:09 +0000

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May 17, 2013 - By Melissa Goss - Email Deliverability

As you can see from our recent posts on mail stream contamination and data hygiene, email deliverability has become more complicated. This has spurred lots of rumors and questions about what actually determines whether an email reaches the inbox. One common misconception is that deliverability is all about subject lines and trigger words. This couldn’t be further from the truth.

Mail Stream Contamination is Like Gridlock

Melissa Goss — Tue, 14 May 2013 15:13:05 +0000

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May 14, 2013 - By Melissa Goss - Email Deliverability

Many marketers assume that hitting the ‘Send’ button on an email campaign ensures their message is delivered to their targeted recipients. Given that almost a quarter of all emails fail to reach the inbox, this is a faulty assumption. While there are various factors that affect inboxing rates—from sender reputation to problematic URLs—I’m going to focus on mail stream contamination, since it causes about 80% of marketers’ deliverability issues.

Take me away and give me some take-aways!

Sarah Barber — Fri, 10 May 2013 20:40:05 +0000

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May 10, 2013 - By Sarah Barber - Yesmail

Check! Another MediaPost Email Insider Summit is behind us. It was a great networking opportunity for all with solid attendance from marketers like GM, AmEx, Verizon, The Palms Casino, Barnes & Noble, Pei Wei Restaurants, Meredith and more. Being a former marketing manager, there are a few key takeaways that seemed to be a theme throughout the Summit and that I would implement in the first week I got back in my Email Marketing seat. Here goes…

Big Data: Hot Topic at the Email Insider Summit

David Plofsky — Wed, 08 May 2013 19:25:24 +0000

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May 8, 2013 - By David Plofsky - Yesmail

Last week's Email Insider Summit was a fantastic opportunity to learn where the industry is heading as well as meet top thought leaders. Attended by some of the largest companies in the U.S., the summit provided a comfortable setting to speak with peers about current email marketing programs and future plans.

5 Subject Line Tips (That Work)

Kamwa — Tue, 07 May 2013 17:41:17 +0000

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May 7, 2013 - By Kam Wa Tang - Email Copywriting

Email marketing. It’s powerful. Through a mix of cunning subject lines, great design and sticky content, the amount of sales conversions you can get from email marketing is absolutely staggering. However, there is a big problem many people experience with email marketing out of the gate: open rates.

Tweet Powered Tornado: Memorable Internship and Marketing Campaign

Melissa Goss — Thu, 02 May 2013 20:37:25 +0000

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May 2, 2013 - By Melissa Goss - Email Marketing Strategy

"Will I have to fetch coffee for people?”

How many college students do you think ask this question—in their heads or out loud to friends—before the summer internship season begins? While some internships involve hands-on creative projects, others can be filled with photocopying or paper-shuffling.

Email Template Systems [Infographic]

Matthew Caldwell — Tue, 30 Apr 2013 14:47:19 +0000

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April 30, 2013 - By Matthew Caldwell - Email Design

Marketers are often strapped for time in the fast-paced digital world, especially when it comes to email programs. However, many marketers spend hours coding and recycling old emails to create new campaigns. These efforts can waste already limited marketing resources and result in messages that display poorly on various devices. Predicaments like these are completely avoidable with time- and cost-saving email templates. Check out the infographic below to see how template systems can make marketers more efficient and email campaigns more effective.

Creative Inbox: Nest's Next-Gen Thermostat and Email

Jack Satta — Tue, 23 Apr 2013 15:41:21 +0000

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April 23, 2013 - By Jack Satta - Email Design

Creative Inbox is a series of posts highlighting email marketing campaigns with standout design.

Did you do anything differently yesterday to mark Earth Day? Many people took action in their local communities by attending events around the world: from beach cleanups in Argentina to climate change discussions in India. Even if you couldn’t go to an Earth Day event, luckily there’s a wealth of information available about how to lower your carbon footprint on a daily basis.

Dirty Database: The Flat Tire on the Road Trip to Deliverability

Brad van der Woerd — Wed, 17 Apr 2013 15:00:25 +0000

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April 17, 2013 - By Brad van der Woerd - Email Deliverability

Let’s say you’re excitedly prepping for a road trip: you pack all your favorite snacks, create a lengthy music playlist and fill up your gas tank. Then, you drive a mile before you realize you’ve got a flat tire. And no spare…

Creative Inbox: Joyus Email Design

Annie Wilkins — Fri, 12 Apr 2013 18:46:59 +0000

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April 12, 2013 - By Annie Wilkins - Email Design

Creative Inbox is a series of posts highlighting email marketing campaigns with standout design.

My inbox is flooded every day with emails from so many different types of e-tailers, from flash sale sites to subscription-based shops. I recently received a cool message from Joyus, a company with a new shopping concept: it helps people discover new products through short-form videos.