Search Engine Marketing Soapbox

Atlas Search Eliminates Self Service Accounts

2008-07-31T23:26:00.001-07:00

If you are familiar with the background of Atlas Search you may view the following change as inevitable with any acquisition or in this case, a triumvirate of acquisitions:Atlas acquires GoToast, brands as Atlas OnePoint, later rebrands as Atlas Search, and then again as Atlas Solutions;Microsoft acquires aQuantive, parent co of atlas;Domainer acquires acquantive.com, misspelled URL for parent

Yahoo! Search Marketing to Terminate Ambassador Program

2008-07-23T11:54:00.000-07:00

I received the following notification today which is fairly big news related to Yahoo! outsourcing their Search Marketing to Google:Dear Current or Prospective Yahoo! Search Marketing Ambassador:The Yahoo! Search Marketing Ambassador program was specifically developed to help marketers drive sales leads to their clients. For the last four years, Yahoo! has made an effort to enhance the program to

Google learns to crawl Flash...Finally?!?

2008-07-07T20:34:00.000-07:00

Allegedly, Google finally learns to crawl Flash. well the folks at ymarketing are putting this to the test and have launched the first, but possibly last ALL flash-based site!Flash is an SEO's worst nightmare and a faux paux from a best-practices perspective for the following reasons:1) The major engines could never effectively 'read' the content which means your site will never effectively well

George Carlin's - 7 Words You Can’t Say on [Offline] Media: TV or Radio

2008-06-23T13:50:00.000-07:00

It was a sad day in the comedic forest yesterday when arguably, the tallest tree fell; so tall the sound was loud enough for the entire world to hear in less than 24 hours.George Carlin was one of the most influential comedian’s of all time; not just for folks in the comedy biz but also those with careers in broadcasting and advertising. If you are familiar with his work you may also know his

Gangsta' Search Marketing

2008-02-08T13:18:00.000-08:00

It aint nothing but a G-thang! (Google?)There is a whole series of these over at Mo Serious's YouTube. It's nice to go out this week with a laugh.Happy Friday!-The MADD Man

Is Yahoo! Search Marketing Overcharging you for Content Match?

2008-01-21T00:10:00.000-08:00

I received a few of these emails for various Yahoo! Search Marketing Accounts today:===================================================================Yahoo! Search Marketing===================================================================Dear Advertiser,Our systems experienced an unexpected technical issue that caused alimited number of Content Match clicks to be priced higher than weintended.

Jeffrey Lindsay thinks Yahoo is worth more if broken up

2007-10-08T00:16:00.000-07:00

NEW YORK (Reuters) - Yahoo Inc would be worth far more to shareholders if it broke up its Internet businesses or embarked on a major overhaul, including a departure from Web search, but management is unlikely to do either, according to an analyst note issued on Friday.Jeffrey Lindsay, analyst at Sanford C. Bernstein, said Yahoo's operations viewed separately could be valued as high as $39 per

What Women Want?

2007-09-11T18:20:00.001-07:00

The New MADD Men’s Law for this Age Old Question (adage).Women really only want two things:1) Love-&-2) MoneyFortunately Mel is good at making both!-The MADD Man

I Took the Red Pill to Hack My Own Life

2007-09-08T22:42:00.000-07:00

Admittedly I borrowed this idea from JB's Searchblog, as I used to work off of a setup like his several years ago. I also have to give credit to the original Lifehackers.As a Search Engine Optimizer (SEO) by trade, my obsessive compulsiveness (OCD) has poured over into my every day personal and work life. I now end up 'twacking' everything, work stations included!Also, as a serial entrepreneur I

Mazda Trumps Pontiac

2007-08-07T22:27:00.000-07:00

This is an oldie-but-goodie that I was reminded of after noticing the abundance of product-placement in Transformers. The movie was literally sponsored by GM’.I also could not share this juicy little tidbit until now as we had been managing all of Mazda's Search Engine Marketing Programs for the past several years but were sat down in the conference room last quarter and told 'you're fired'!

Google Robots Exclusion Protocol

2007-07-27T09:36:00.000-07:00

Meta Tags are officially dead.Oh wait, long live the

GM Transforms Chevy Camaro into Ford Mustang

2007-07-08T22:39:00.000-07:00

I finally saw the Transformers Movie, the 5th movie in a series of summer blockbusters, on the Saturday of an opening weekend. I say ‘finally’ because I live in the Entertainment Capital of the world, and there are Movie Screenings, Red Carpet Premiers, what-have-you at every major theatre Mon-Sun. If you don’t catch a flick there you can always head over to the fashion district downtown and get

Welcome to ymarketing!

2007-06-25T18:41:00.000-07:00

I am very excited to have finally relaunched my Search Engine Marketing Firm. Rather than run on about how great we are, I thought I'd save all of my prospective readers the BS and get right to the meat of it :).Here are some answers to frequently asked questions or an FAQ if you will (a little more 'about mes'):What is 'ymarketing'?Originally founded in 2002 as a Yahoo! Store Marketing firm with

Technorati: Claiming ymarketing's Search Engine Marketing Soapbox Blog!

2007-06-24T09:39:00.000-07:00

Here is ymarketing's new Technorati Profile:Technorati Profile...Time to clean slate it!I prefer to post claim, unless you want the big T to have access to your blog :).-The MADD Man