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Why Being Authentic Makes You A Rockstar

Y.M.U. Professors — Fri, 24 Feb 2012 22:00:29 +0000

This week I had the pleasure of hanging out with Craig Duswalt, another Rockstar marketer, while he was in town for a presentation for the Phoenix 2% Club. He’s a true Rockstar Marketer. His name even says so! Many of you know I have a background in the music world...

What Does your Brand Stand For? – YMU Update February 20th 2012

Ely — Mon, 20 Feb 2012 19:18:12 +0000

Your brand isn't about your logo. It's about what you really stand for. When most small business owners think about branding, they think of logos, colors and font styles. But, that's not what a brand is. It's about what you stand for. The mission of your business. What you do to add value to the world and help others.

Guest Expert: Kristin Marquet

Y.M.U. Professors — Fri, 17 Feb 2012 16:23:01 +0000

Kristin’s marketing journey began when she was the head of marketing and public relations for a law firm in New Jersey. However, after approximately a year, she had enough of office politics and took the risk of launching Marquet Media, LLC. She had immediate success as her clientele expanded rapidly, and the company evolved into a full-service public relations and marketing firm.

Are You Prepared If Your WordPress Site Gets Hacked?

Y.M.U. Professors — Thu, 16 Feb 2012 22:58:59 +0000

Do you have Wordpress Blog Insurance? You should or you might be in a world of hurt if your wordpress blog gets hit by a hacker. Or if something as simply as a broken plugin takes your entire site down. Here I tell you about a simple, inexpensive tool you can use to get back up and running in no time.

Stop Looking For Magic Bullets! – YMU Update February 13th 2012

Ely — Mon, 13 Feb 2012 18:23:53 +0000

Are you consistently looking for a magic bullet to market your business? Too many business owners forget about working on a stronger strategy to make their marketing efforts more effective and just jump from one shiny object to the next, instead of working on one focused strategy until it's has time to actually work.

Guest Expert: Jeannine Clontz

Y.M.U. Professors — Mon, 13 Feb 2012 15:49:45 +0000

Jeannine Clontz specializes in marketing and social media support, training and consulting to busy entrepreneurs. Jeannine's passion and research in the area of business ethics has led to a speaking and writing career on the subject as well as other business related topics. She’s a writer, speaker, author, and Virtual Assistant coach, and holds many industry and niche related certifications.

Knowledge IS NOT Power – YMU Update February 6th 2012

Ely — Mon, 06 Feb 2012 19:47:40 +0000

I'm sure you've heard the phrase "Knowledge is power" before. But knowledge doesn't do any good it you never do anything with it. We all end up going to seminars, buying courses, taking classes, etc all for the purpose of growing, either personally or to get new skills to grow our business. But what happens when we get back? How much great information do you know that you've never taken action on?

Guest Expert: John Paul Engel

Y.M.U. Professors — Tue, 31 Jan 2012 16:17:46 +0000

John is an internationally known strategy consultant, author, and speaker who has worked in 12 countries for some of the most successful organizations in the world. He has been invited to speak to students at a number of organizations including the University of Chicago, Carnegie Mellon University, and Oxford University in the UK.

Who’s Your Target Customer? – YMU Update January 30th 2012

Ely — Mon, 30 Jan 2012 16:32:26 +0000

As Entrepreneurs, so many of us try to cast the wide net and think that everyone in the world needs our products and services. Even though most of them may need our products, not everyone is a good fit. You need to niche it down. In our Small Business Marketing Roadmap course, I have a process called "Who Is Bob?"

Guest Expert: Judy Schramm

Y.M.U. Professors — Sat, 28 Jan 2012 16:15:13 +0000

Judy Schramm, has spent more than 15 years in marketing. Her experience covers almost every kind of marketing, advertising and public relations there is, both online and offline. She noticed that one type of marketing worked more consistently than the others. That was nurture marketing.