We’re excited to partner with Amica Insurance for its new campaign to help consumers, especially millennials, prepare for their biggest milestones in life.
Working with Yahoo Storytellers, Amica is introducing Things They Don’t Tell You About, a new branded destination that offers valuable information and advice on topics from buying a car, to purchasing a home, to starting a family. Amica’s new campaign is geared towards millennials, many of whom are facing important decisions around these major milestones for the first time. Consumers can now access exclusive videos and editorial features on Things They Don’t Tell You About to help them better understand and navigate their insurance needs.
As part of this campaign, Amica will also align with Yahoo Finance’s popular live and short form video programming. Amica will connect with viewers through custom integrations, including three branded segments alongside episodes of “Midday Movers” and “Now I Get It” on Yahoo Finance. “Midday Movers” is a daily live show on Yahoo Finance that analyzes the top stories and stocks moving the market right now, discusses recent earnings reports and economic data and features can’t miss interviews with the top money managers and traders on Wall Street. “Now I Get It” is a popular video series on Yahoo Finance that explains the business concepts and jargon from the biggest financial stories of the day. With branded segments appearing at the end of each episode, Amica will share tips and perspectives for consumers on purchasing insurance. Amica will also run extensive video, native and display advertising across Yahoo properties to amplify the sponsorship and drive consumers to Things They Don’t Tell You About.
Launched in 2016, Yahoo Storytellers is a full service content marketing studio, producing premium video and editorial content for brands that is also backed by data. Yahoo Finance is the leading business news site, known for its unrivaled access to financial insights and news. In 2016, audiences spent nearly 13 million hours watching Yahoo Finance’s three daily live shows including Market Movers, Midday Movers and The Final Round. Additionally, time spent watching video across Yahoo’s properties has increased 85% year over year, creating exciting new opportunities for marketers.