Amica Insurance Teams Up with Yahoo for New Campaign to Help Consumers Prepare for Life’s Biggest Moments

We’re excited to partner with Amica Insurance for its new campaign to help consumers, especially millennials, prepare for their biggest milestones in life. 

Working with Yahoo Storytellers, Amica is introducing Things They Don’t Tell You About, a new branded destination that offers valuable information and advice on topics from buying a car, to purchasing a home, to starting a family. Amica’s new campaign is geared towards millennials, many of whom are facing important decisions around these major milestones for the first time. Consumers can now access exclusive videos and editorial features on Things They Don’t Tell You About to help them better understand and navigate their insurance needs.

As part of this campaign, Amica will also align with Yahoo Finance’s popular live and short form video programming. Amica will connect with viewers through custom integrations, including three branded segments alongside episodes of “Midday Movers” and “Now I Get It” on Yahoo Finance. “Midday Movers” is a daily live show on Yahoo Finance that analyzes the top stories and stocks moving the market right now, discusses recent earnings reports and economic data and features can’t miss interviews with the top money managers and traders on Wall Street. “Now I Get It” is a popular video series on Yahoo Finance that explains the business concepts and jargon from the biggest financial stories of the day. With branded segments appearing at the end of each episode, Amica will share tips and perspectives for consumers on purchasing insurance. Amica will also run extensive video, native and display advertising across Yahoo properties to amplify the sponsorship and drive consumers to Things They Don’t Tell You About.

Launched in 2016, Yahoo Storytellers is a full service content marketing studio, producing premium video and editorial content for brands that is also backed by data. Yahoo Finance is the leading business news site, known for its unrivaled access to financial insights and news. In 2016, audiences spent nearly 13 million hours watching Yahoo Finance’s three daily live shows including Market Movers, Midday Movers and The Final Round. Additionally, time spent watching video across Yahoo’s properties has increased 85% year over year, creating exciting new opportunities for marketers.

Researching the Definition of Good Online Conversations and How They Should Rank with the Yahoo News Annotated Comments Corpus


By Courtney Napoles, Aasish Pappu, Joel Tetreault

Comment threads following online news articles often range from vacuous to hateful. That said, good conversations do occur online, with people expressing different viewpoints and attempting to inform, convince, or better understand the other side, even if they can get lost among the multitude of unconstructive comments. At Yahoo Research, we show in recent statistical experiments that automatically identifying and ranking good conversations on top will cultivate a more civil and constructive atmosphere in online communities and potentially encourage participation from more users [1].

In an effort to foster more respectful online discussions and encourage more research among academics surrounding comments, we present the Yahoo News Annotated Comments Corpus (YNACC) via our data sharing program, Webscope. The corpus contains 522K comments from 140K comment threads posted in response to online news articles, and contains manual annotations for a subset of 2.4K comment threads and 9.2K comments. The annotations include 6 attributes of individual comments: sentiment, tone, agreement with other commenters, topic of the comment, intended audience, and persuasiveness. The annotations also include 3 attributes of threads: constructiveness, agreeability within the conversation, and type of conversation, i.e., flamewars vs positive/respectful [2].

Annotated conversations in the YNACC corpus were used to create a predictive algorithm and train statistical models to automatically detect “good” conversations. We call these good conversations ERICs: Engaging, Respectful, and/or Informative Conversations, and they are characterized by:

  • A respectful exchange of ideas, opinions, and/or information in response to a given topic or topics.
  • Opinions expressed as an attempt to elicit a dialogue or persuade.
  • Comments that seek to contribute some new information or perspective on the relevant topic.


Example of an ERIC conversation (top) and a non-ERIC conversation (bottom)

ERICs have no single identifying attribute. A good conversation is determined by how many respectful, engaging, and persuading comments are present. For instance, an exchange where communicants are in total agreement throughout can be an ERIC, as can an exchange with a heated disagreement. Our algorithm ranks either of these types of exchanges higher than those that lack ERICs. Many of the labels for the ERICs in our dataset are the result of a new coding scheme (annotation taxonomy) we developed and are for characteristics of online conversations not captured by traditional argumentation or dialogue features. Some of the labels we collected have been annotated in previous work [3,4], and this is the first time they are aggregated in a single corpus at the dialogue level.

Additionally, we collected annotations on 1K threads from the Internet Argument Corpus, representing another domain of online debates. Our corpus and annotation scheme is the first exploration of how characteristics of individual comments contribute to the dialogue-level classification of an exchange. We hope YNACC will facilitate research to understand ERICs and other aspects of dialogue in general.

The technical contributions of this dataset are described in two scientific papers:

[1] Courtney Napoles, Aasish Pappu, and Joel Tetreault. “Automatically Identifying Good Conversations Online (Yes, they do exist!)”. In Proceedings of ICWSM'17.

[2] Courtney Napoles, Joel Tetreault, Aasish Pappu, Enrica Rosato and Brian Provenzale. 2017. “Finding Good Conversations Online: The Yahoo News Annotated Comments Corpus”. In Proceedings of The 11th Linguistic Annotation Workshop (LAW-XI).


[3] Rob Abbott, Brian Ecker, Pranav Anand, and Marilyn Walker. Internet Argument Corpus 2.0: An SQL schema for dialogic social media and the corpora to go with it. LREC 2016.

[4] Marilyn Walker, Jean Fox Tree, Pranav Anand, Rob Abbott, and Joseph King. A corpus for research on deliberation and debate. LREC 2012.

Introducing Yahoo Sports Headlines on iOS and Android

By Matt Edelman, Product Manager

The mobile industry is shifting the way we consume video content. At Yahoo, with our more than 650 million mobile users (and growing), continuing to create new experiences on these devices remains a top priority. Today we’re proud to introduce Yahoo Sports Headlines, a new visual way to tap through the day’s tops stories.   

Available in our popular Yahoo Sports app, Headlines are quick, high quality videos presented in an easy to view portrait format. Fans can catch up on the latest news by tapping through each video and simply swipe up to read the entire article. The videos are easy to comment on in the app and can be shared on social networks. The new Headlines tab on the Yahoo Sports app can be found on both iOS and Android.  

This is just the beginning for our new take on mobile video. Over the coming year, we plan to continue evolving the product and rolling it out across more Yahoo properties so stay tuned!

Access The Yahoo Mail App Now with Any Email Address


By Josh Jacobson, Senior Director of Product Management

Staying on top of things on a daily basis isn’t easy. The Yahoo Mail app team is always looking to create new features that help people stay organized – from customizable swipes and people-only notifications, to our recently announced top search results. These features have helped make reading, organizing and sending emails easier than ever, and our users have thanked us by making Yahoo Mail one of the top-rated email apps for iOS and Android. Today, we’re giving more people the opportunity to experience the Yahoo Mail app, without having to switch to a brand new email address. Now, you can use the app with your Gmail, Outlook or AOL email address.

Read on to learn more about this update and some of the Yahoo Mail features you can start enjoying today. You’re on your way to a more organized life!

So, how does it work? From the welcome screen, tap your email provider, use your Gmail, Outlook or AOL email address to create a Yahoo account, and give Yahoo permission to sync your email messages in the Mail app. Immediately start enjoying an organized inbox experience.

The Yahoo Mail app has a number of unique features, and below are just a few that you can start taking advantage of today:

  • Relevant search results: Spend less time searching for the emails you need. Now, when you search your email using a keyword, we’ll highlight the most relevant messages.
  • People-only notifications: Get notified only when you receive a new email from a person, not companies or newsletters.
  • Customizable swipes: Choose which action appears when you swipe left or right on a message, including delete, archive, move and more.
  • Contacts: Yahoo Mail displays comprehensive, editable contact cards, powered by Xobni, that detect all the email addresses and phone numbers associated with that person. We also pull photos from Twitter, LinkedIn and Facebook, so you’ll see great images from senders more often.
  • Personalized themes and stationery: Make your inbox more personalized with custom themes and your notes more modern with stationery from Paperless Post.
  • Ditch your password:  Never stress about remembering your password again. Enable Account Key for secure, password-free sign in.
  • Multiple mailbox management: If you already have a Yahoo email account, you can easily connect and manage email accounts from Gmail,, Hotmail and AOL.

The new Yahoo Mail app is available in the App Store (iOS 4.15) and Google Play (Android 5.15). Check it out and let us know what you think — just go to Settings and tap “Send Feedback.”

All Aboard, Captain is Now on Messenger!


By Conrad Wai, VP, Product Management

We’re excited to bring Captain to Facebook Messenger as part of the first wave of bots on the newly announced Chat Extensions feature, enabling people to use Captain seamlessly with their friends and family right in Messenger.


Captain on Messenger streamlines organization among groups, family, and friends for managing activities with a shared tasks list. Use Captain to figure out who’s bringing what on your next backpacking trip or plan for an upcoming potluck dinner – without leaving Messenger. With Captain, you can make plans with your favorite people without overloading them with tons of notifications and long, unorganized lists of requests and questions.

“We are delighted that Yahoo is launching Captain on Messenger,” said Stan Chudnovsky, Vice President of Product for Messenger. “This bot will help users simplify group coordination, which can get harder the larger the group and longer the thread. This experience makes that interaction seamless.”

To start using Captain on Messenger, just add the bot to your group conversation.


We launched Captain last month for text messaging to help families stay organized. We continue to iterate on our products to help users make life easier and more fun. Give Captain a try today and share feedback directly from the bot!

“  Cabana, by Tumblr.
Hang out and watch stuff.
Get the iOS app
Hey! We made a new iPhone app. It’s called Cabana and it’s for hanging out with friends and watching videos.
Wait, a whole new app?
Yup, a whole new app.
Yeah! It’s good.... High-res


Cabana, by Tumblr.
Hang out and watch stuff.

Get the iOS app

Hey! We made a new iPhone app. It’s called Cabana and it’s for hanging out with friends and watching videos.

Wait, a whole new app?

Yup, a whole new app.


Yeah! It’s good. You just open it, video chat with up to five friends, and watch stuff together.

Hey, neat. Anything else I should know?

Nah, it’s pretty simple. It looks like that👇 . We’ve got some ideas about where to go with it, but hey, all in good time. 


<3 Tumblr

Oh, p.s., the Android version should be out in a few weeks. Enjoy. 

Yahoo News Investigation | Weed & the American Family

By Martha Nelson, Global Editor in Chief

The topic of marijuana is at a tipping point. While some aspects of this tectonic shift in American society have been well covered – legalization, the business boom, the political divides – its impact on our most important relationships, those inside our homes, has been curiously underexamined.

Leveraging the power of the Yahoo network, Weed & the American Family is an in-depth and thoughtful examination of the way cannabis is affecting our families – from the generational split over usage, to shifting attitudes, to its impact on parenting and relationships.   

At the center of our project is an exclusive Yahoo News/Marist Poll which offers the most comprehensive examination of this hot topic – Weed & the American Family.

This survey of 1,122 adults in America found that marijuana use has become surprisingly acceptable, particularly in families where parents are users. Having used – or merely tried – marijuana makes you much less concerned about its effect on your family, suggesting that as weed becomes more widespread in the age of legalization, more Americans will begin to feel the same way.  

See the full poll results here:


Our examination includes an interview with former U.S. Rep. Patrick Kennedy, who co-founded an anti-legalization group called Smart Approaches to Marijuana (SAM); a discussion with Colorado Gov. John Hickenlooper about the lessons he’s learned as a reluctant leader on the front lines of the marijuana revolution; and an intimate conversation with musician, mother and weed advocate Melissa Etheridge. We also produced video diaries of families who share how marijuana has affected their lives, both negatively and positively, including a compelling account of a mother using marijuana to treat postpartum depression and anxiety.

We hope that as you read through our fascinating poll data, reporting and first-person accounts on marijuana use, you’ll be able to develop a better sense of the complex and evolving attitudes about  this deeply controversial issue in American life and that it generates discussion where it matters most –  within your own family.  

Our Boomerang Employees Share Why They Returned to the ‘Hoo


By Carolyn Clark, Corporate Communications

We call them our boomerangs and we are incredibly proud of these former employees who have come back to work at the ‘Hoo. More than 10% of our workforce have “boomeranged” back to the company! We recently sat down with a few of them to find out why, and we were incredibly inspired by their responses.

Yahoo’s transparency, scale, inclusive environment, sense of play and transformative thinking were just a few of the key themes that came up from our Boomerangs. To hear more about why they returned to Yahoo in their own words, check out this video. 

Interested in a career at Yahoo? We’re hiring! Apply at

Updated Yahoo Mail App Brings You Top Search Results


By Laura Booth, Product Manager

Yahoo Mail strives to get you to the information you need, fast. We’ve recently updated our search experience on desktop, and today, we’re bringing the same feature to iOS and Android. Now, when you search your email using a keyword, we’ll highlight the most relevant messages, in addition to those ordered by date. The time you spend searching for your most relevant emails on your phone will be drastically reduced!

Say you want to pull up information for your upcoming trip, so you search for the keyword “flight itinerary.” Historically, your search results page would sort searches by date, requiring you to scroll through many promotional emails from airlines before finding the right one. Now, you will see up to three most relevant emails at the top of your search results, making finding the info you need that much quicker and easier. And have no fear, all other relevant search results will still be available beneath “Top Results” ordered by date.


“Top Results” is powered by our search ranking and relevancy algorithm that was developed and refined by the Yahoo Mail Research team in Haifa, Israel. We’ve worked hard to get the algorithm and user experience just right, and we’d love to hear your feedback – just go to Settings and tap “Send Feedback.” This new feature is available today, so be sure to update your Yahoo Mail app (iOS | Android)!

Yahoo’s Day With the 7th Graders of Chaboya Middle School


By Andrew Schulte, Chief of Staff to the CEO, Yahoo

A few weeks ago, we received nearly two dozen handwritten letters from 7th grade students at Chaboya Middle School in San Jose, all addressed to Marissa Mayer. These incredibly thoughtful and inquisitive letters penned questions about leadership, STEM, being a female CEO, the future of tech and general advice on working for a company like Yahoo. These letters touched and inspired Marissa and the team here, so what better way to answer their questions than a field trip to Yahoo headquarters!

We kicked off the day with an assembly that included an engaging Q&A discussion with Marissa addressing all the students’ top questions. Afterwards, we took them on an all access behind-the-scenes tour of what it’s like to work in Silicon Valley, including what it takes to launch some of our latest mobile products.

The first stop on their tour was our User Experience (UX) Lab where students had a chance to learn first hand about the importance of user feedback in consumer product development. Students met our UX and product teams, and learned how real world testing is critical to innovating and improving on products.

Next up, was a tour of Yahoo Studios, where students got the inside scoop on production, and how we put together a lot of our original video content. A few students even showed great promise as future on-air talent!

Then it was off to the Accessibility Lab, where they learned about the importance of building products that serve all our users, regardless of their physical capabilities. The students had an opportunity for hands-on problem solving to help individuals with hearing or visual impairment, or limited mobility use of our products.

We finished off the tour with a stop by our Publisher Products team, which works on some of Yahoo’s most popular products, like Yahoo News, Yahoo Sports and Yahoo Finance. Here, they got an inside look at a day in the life of an engineer – from coding the personalized homepage stream, to the data and analytics team that helps us make data-driven decisions, to the release engineers that manage quality control for final publishing.

We had just as much fun as the students, and we’d like to send our deepest thanks to Chaboya Middle School, Mr. Joe Ennes, and the 7th grade class for bringing their best and brightest energy to Yahoo. We had an amazing time hosting you, and have tremendous optimism for the great things you’ll achieve in the future!

Yahoo Omaha Earns Best Places to Work for the Advancement of Women Award


by Bre Phelan, Ad Creative Tech Project Management Lead

Yahoo Omaha is proud to accept this year’s Best Places to Work for the Advancement of Women Award. Announced by Omaha-based Baird Holm LLP and the Institute for Career Advancement Needs (ICAN), we were recognized as a local company that has effectively created a culture that attracts, retains and advances women in the workplace. Along with our Omaha offices, our La Vista data center was also recognized in this award.

As noted by the sponsors, “Yahoo actively fosters leadership development at each level and with every employee, through various formal mentoring programs, individual growth plans, skill development opportunities and community involvement.”  

This is the first time we’ve received the Best Places to Work for the Advancement of Women Award. The announcement comes shortly after being named the Best Place to Work in Omaha in the large company category by the Omaha Chamber of Commerce earlier this month.

Our Women in Tech (WIT) Employee Resource Group in Omaha is one of the most active in all of Yahoo, and we’re proud to say that 50% of our leadership roles are held by women. We’re delighted to receive this award and recognize the talented and hard-working women who make Yahoo Omaha a thriving workplace.

The award will be presented at the 2017 ICAN Women’s Leadership Conference, April 19, 2017, at the CenturyLink Center Omaha.

Introducing Yahoo’s Diversity in Beauty Awards

By Dana Oliver, Yahoo Beauty Director

From the very beginning, Yahoo Beauty’s mission has been to empower and inspire real people to live beautifully and celebrate their individuality. With that in mind, we’re excited to launch the first-ever Yahoo Diversity in Beauty Awards aimed at highlighting and celebrating the personalities, brands and products that embody inclusiveness, diversity and innovation.

Here’s a sneak peek of our panel of beauty insiders, who picked their favorites and awarded the seal of approval to one winner in sixteen different categories:

We enlisted a panel of beauty insiders to pick their favorites and award the seal of approval to one winner in 16 categories. The panelists include Youtuber Jackie Aina, celebrity hairstylist Cynthia Alvarez, celebrity makeup artist and photographer Robin Black, co-founder and president of TextureMedia Michelle Breyer, celebrity makeup artist AJ Crimson, cosmetic chemist Ni’Kita Wilson, founder of men’s beauty/grooming site Very Good Light David Yi, and myself

Without further ado, here is a first round of winners in the “makeup” category:   

  • Category: Most Affordable Makeup
    • Winner: NYX Cosmetics
  • Category: Most Inclusive Foundation
    • Winner: CoverFX
  • Category: Best Beauty App
    • Winner: Sephora

We’ll announce the rest of the winners over the course of the week including the Beauty Chameleon award to the celebrity who inspires us with their ever-evolving looks, the Model Activist award to the model who is using her runway star power for good and awards for most inclusive hair brand, skincare brand, best tools and more.

Check back to Yahoo Beauty everyday for more!  

Ranking Digital Rights Releases Second Corporate Accountability Index


By Nicole Karlebach, Senior Legal Counsel, Business & Human Rights

Today, Ranking Digital Rights (RDR), a non-profit research initiative, released its second Corporate Accountability Index, evaluating the efforts of 22 top internet, mobile and telecommunications companies on publicly stated commitments to free expression and privacy.

RDR reviews companies based on publicly available information about commitments and policies that it has determined may affect users’ rights to freedom of expression and privacy. Since it launched in 2015, the Index has contributed to an ongoing discourse about intersection points between freedom of expression, privacy and transparency in the internet, communications and technology sectors, the role governments play in protecting those rights and how companies can realize and act on their responsibility for human rights.

This year Yahoo was again ranked among the strongest performers in the Index, as well as other companies in the Global Network Initiative, which works to protect and advance freedom of expression and privacy in the ICT sector. Yahoo is a founding member of the GNI.

We have appreciated the opportunity to engage with the RDR team since the inception of its Index. We will review RDR’s latest recommendations and we look forward to opportunities to continue to discuss the responsibilities that exist in our sector for privacy and free expression and the challenges that arise when governments, which have the primary obligation to protect the rights of their citizens, do not live up to widely recognized standards for human rights. We also continue to share information about how we work to protect and promote our users’ rights to free expression and privacy.

Coming to a City Near You: Yahoo’s NewFront

By Lisa Utzschneider, Chief Revenue Officer

This year, we’re bringing the show to you! In lieu of hosting one NewFront in New York City, our team is excited to launch a series of localized events across the country to discuss the massive and transformational growth of video advertising in more intimate settings with our agency and brand partners. Our consumers want choice and flawless access to exceptional video content across screens, so naturally we’re offering our advertisers the same. From high-quality video experiences across our News, Sports, Finance and Lifestyle properties, to our native video and broader programmatic video solutions, we’re looking forward to sharing updates personalized for each advertiser’s objectives in a series of local events – because when it comes to video, it’s not a “one size fits all” solution.  

Last year, we doubled down on short form and live video programming across our key verticals, which dramatically increased audience engagement and delivered great wins for our advertisers. Driven by first of its kind live finance experiences, the appetite for balanced political coverage and a unique take on the sports experience, we saw an 85% lift in time spent watching video across our properties. This is a testament to the best-in-class content creation and curation that our users and advertisers expect from Yahoo.  

Here are some highlights to date:

  • Our Yahoo Finance audience spent nearly 13 million hours watching our three daily live shows (Market Movers, Midday Movers and The Final Round) in 2016. Viewers also flocked to signature events such as our first Yahoo Finance All Markets Summit (2.6 million live views and 12.2 million total views) and our exclusive live stream of the Berkshire Hathaway Annual Shareholders meeting which attracted one million live viewers, with an additional 17 million tuning in to the reshow. We’re excited to bring back this successful event on Saturday May 6, 2017!
  • Yahoo Sports is a top destination for sports fans to follow their favorite teams and play fantasy sports using our award-winning apps and offerings. For the past 11 seasons, millions of fans have tuned in to Yahoo’s Fantasy Football Live show for our expert commentary. Complementing this flagship program is Fearless Forecast, a quick-hitting video series that offers advice from our sports experts, which has increased views by 65% year over year. Additionally,  views of The Vertical’s NBA Trade Deadline show increased 25% year over year.
  • Yahoo News is the destination to discover and understand top stories that matter now. After an unconventional election season, we’re seeing unprecedented audiences for our video content. With an unbiased and trusted approach, our coverage of the elections garnered over 16.6 million video views and 65 million page views.
  • Yahoo Style & Beauty is a category leader that celebrates unique style with a mix of video programming covering celebrity trends and relatable tips. This content is attracting an important audience of 18-34 year olds, with unique visitors in this demographic up 200% in 2016.

Following a banner year of events, in 2017 we will provide access to more best-in-class live events and the most important stories for our audience, all in a visually compelling way. We’re excited to share our slate of programming and new concepts during personalized meetings with our top advertisers.  

More than ever, we’re helping brands engage the most powerful audiences online, with video offerings that can be tailored to their marketing objectives and buying preferences. In fact, video inventory across our properties increased 29% year over year and time spent viewing video ads on Yahoo increased 42%. What’s more, we have opened up new ways for advertisers to make programmatic video and native video advertising central to their strategies, and the response has been clear. Our BrightRoll DSP and Exchange drove an 89% increase in video revenue year over year, and native video revenue grew 91% year over year. We have continued to reimagine the mobile experience with an emphasis on native video ads and our Yahoo Tiles format that provides greater interactivity. We’re also building successful, data-driven brand campaigns that take full advantage of our video capabilities with Yahoo Storytellers, our full service content marketing studio. This year you will see a shift to more custom integrations and campaigns, going well beyond your standard video advertising packages.

We’re committed to helping our advertisers bring together content, data and technology to outperform their benchmarks and measure the full scope of their campaigns. When it comes to video, we see tremendous opportunity as we focus on exceptional content across our key verticals and continuously enhancing our ad offerings. With a series of smaller, more intimate events, we look forward to helping our advertisers capitalize on this growth.