<link>http://yodelpoint.com</link> <width>144</width> <height>144</height> </image> <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/yodelpointblog" type="application/rss+xml" /><feedburner:emailServiceId>yodelpointblog</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item> <title>Why you can’t afford NOT to be on Facebook</h1> <article> <h1>Why you can’t afford NOT to be on Facebook</h1> <p>admin — Wed, 24 Jun 2009 22:36:49 +0000</p> By Judy Kirkland Concerned that it seemed to be getting harder and harder to win new business, the owner of a mid-size IT company asked us to look at the marketing efforts she was using. In doing the assessment, we discovered a real problem: while the IT company itself came up in searches, our client herself [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Why you can’t afford NOT to be on Facebook", url: "http://yodelpoint.com/2009/06/24/why-you-cant-afford-not-to-be-on-facebook/" });</script> </article> <article> <h1>“You miss 100% of the shots you don’t take”</h1> <p>admin — Thu, 14 May 2009 00:20:50 +0000</p> Great quote from hockey legend Wayne Gretsky! And what’s true for hockey is true for business. Yet so many businesses don’t take shots — and not just because of the economy. Entrepreneurs lack the time or staff to put new “shots” into play. A services provider, for example, had a great idea for using a whitepaper [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "“You miss 100% of the shots you don’t take”", url: "http://yodelpoint.com/2009/05/13/you-miss-100-of-the-shots-you-dont-take/" });</script> </article> <article> <h1>Secrets of Recession Marketing: Get “On Message”</h1> <p>admin — Tue, 06 Jan 2009 01:14:09 +0000</p> We’ve got one of the toughest economies in half a century. No one really knows what’s ahead. So let’s take a look at what you do know: 1. You’ve got to keep marketing, otherwise your customers will disappear. 2. You’ve got an incredibly tight budget. 3. You’ve got to show results for every dollar you [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Secrets of Recession Marketing: Get “On Message”", url: "http://yodelpoint.com/2009/01/05/secrets-of-recession-marketing-get-on-message/" });</script> </article> <article> <h1>Getting Slammed? Find the Window</h1> <p>admin — Mon, 13 Oct 2008 14:23:06 +0000</p> We were talking with a prospective client the other day – sales director of a handyman franchise. The franchise has a terrific concept, solid business model, great Web site and they’ve invested in terrific branding. Even so, they’re having a tough time getting call-backs on franchise inquiries. “It’s the housing crash,” the sales director said. “Prospects [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Getting Slammed? Find the Window", url: "http://yodelpoint.com/2008/10/13/getting-slammed-find-the-window/" });</script> </article> <article> <h1>Captivate That Captive Audience</h1> <p>admin — Fri, 25 Jul 2008 22:31:20 +0000</p> By Judy Kirkland Maybe we should all pay as much attention to our internal communications as we do to marketing messaging … especially if we care about profits! I was chatting on the phone with a young friend of mine who works for a mid-sized company. “Gotta go,” she said. “Our ‘leader’ has called us all into [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Captivate That Captive Audience", url: "http://yodelpoint.com/2008/07/25/captivate-that-captive-audience/" });</script> </article> </main></body></html>