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Affordable website design by artegrafico

Mon, 03 May 2010 07:29:11 +0100

If you are in the business of running a business, developing your brand and delivering a great service or product to your clients, then you are most likely not going to spend time and large amounts of money on developing a website for your business.

This is were artegrafico design can help you.

Contact me for a Website Content Management Package or redesign of our existing site.

We do full corporate identities, websites, web banners, logos, photo retouching, brochures as well as Book Design and typesetting.

http://artegraficodesign.webs.com/websitedesign.htm - 517074818

truck-finder - used Trucks and bakkies

Fri, 12 Feb 2010 07:38:11 +0100

Find quality used trucks in and around Cape Town on truck-finder.webs.com
Fill the truck finder form and we will help you to find the best possible used Isuzu truck, like the FTR 800 with Aluminium van body, NQR 500 Turbo Isuzu Flat bed and also Isuzu Used KB bakkies, like the KB 250 D-TEQ LE or the KB 300D-TEQ LX 4X4 Double Cab.

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Online advertising

Sat, 25 Jul 2009 12:51:09 +0100

Online advertising in South Africa grew at the fastest rate of all countries in the English-language world in 2008, and is likely to repeat this performance in 2009. This is according to the Online Media in South Africa 2009 study, conducted by World Wide Worx in collaboration with the OPA.

The findings indicate growth of 32% in online advertising in 2008, after 27% growth in 2007. Actual online advertising spend in 2008 reached R319-million, from R240-million the year before. This is in line with a 2006 study by World Wide Worx, which foresaw that online advertising spend would pass R200-million in 2007. The robust growth, according to the study, is indicative of growing confidence in the online medium.

OPA chair Adrian Hewlett attributes the growth to three key trends:

    * Increased awareness of the inherent potential of online advertising has resulted in a growing pool of online advertisers;
    * There has been a considerable boost in digital adoption by traditional media buying and creative agencies, as well as new specialist agencies;
    * Additional publishers have entered the market, further promoting the online proposition and maturing the online advertising market.

Another interesting trend that has emerged, is that online advertising spend is set to overtake that of the cinema. The growth forecast for 2009 is 32% for online, while advertising growth in cinema will show very little movement.

“While online economics in South Africa are different to those of traditional commerce, there is little doubt that a recession in the physical world would make itself felt in the online environment, but the 2009 expectation shows how robust this sector remains,” says Goldstuck.

This significant development will further encourage traditional buying agencies to embrace the online medium.

The 2008 study also showed that the only other mature Internet market where online advertising appears to be growing faster than South Africa is Brazil. The South American country shows a massive 45% growth for 2008.

Other English-speaking markets which traditionally had outpaced South Africa in 2006 and 2007, such as the US, UK, Canada and Australia, declined during in 2008. None managed to achieve 30% growth - growth in the US was a meager 11% and in the UK growth fell to 22%. Neither country is expected to break through 10% in 2009.

Rich media banners - ads that allow the user to interact with them - share top position with the static banner in terms of revenue generating advertising in South Africa.

Article by Mary Alexander at marya@mediaclubsouthafrica.com

www.mediaclubsouthafrica.com

Wine alliance to challenge EU

Wed, 22 Jul 2009 10:18:59 +0100

21 July 2009

South Africa and four other New World wine producing countries have joined hands to take on the might of the EU.

(Image: Grande Provence)

Janine Erasmus

South Africa is one of five wine-producing countries to join forces to form the New World Wine Alliance. The alliance plans to challenge European Union (EU) rivals under this banner. Europe is currently the world's largest wine producer and exporter.

So-called New World wines are produced outside the traditional European wine-cultivation areas in countries such as South Africa, Argentina, Chile, the US, New Zealand, Mexico, and Australia, which is the current market leader in the UK.

The new alliance includes South Africa, New Zealand, California, Chile and Argentina - all of which will use their partnership as a marketing tool to further penetrate the global wine market and see off competition from European countries.

This does not negate the fact that the five countries are still competitors in the market, but an alliance spokesperson said that all members will ultimately gain by sharing experience and best practice.

"We have already benefited from each other enormously by exchanging viticultural and cellar research as well as innovations in packaging, marketing and logistics," said the spokesperson.

Official launch

The group will be officially launched at the next Prowein international wine and spirits trade fair, taking place over three days in Düsseldorf, Germany, in March 2010. In a world first, they will also exhibit their wines there as a joint force.

The annual wine showcase, one of the most important trade shows on the wine calendar, attracted around 3 000 exhibitors in 2009, along with about 35 000 delegates and visitors from some 50 countries. Press coverage was extensive, making Prowein the ideal platform to launch the new wine alliance.

Not only will the partners be exhibiting at the same pavilion, but together they will hold talks, seminars, presentations and workshops with relevant experts in the field.

The pavilion's theme, Down to Earth, suggests the main issues to be covered: sustainable wine production, management of scarce natural resources, management of climate change, cool-climate viticulture, organic wines, as well as market-related topics such as branding, building consumption sales, and icon wines, or wines of exceptional quality.

Eastern focus

Australia has not joined the alliance because it has shifted its focus to the East. China is the world's biggest single wine market in terms of population, as it is for beer, and the demand there for wine is growing. It is also the world's sixth-largest wine producer.

A 2008 report issued by China Wines Information predicts that wine imports into China will top US$870-million (R6.8-billion) by 2017 - a five-fold increase from the 2007 figure of $184-million (R1.4-billion).

Challenging the EU

Meanwhile, the New World Alliance will stand together as a unit to rattle EU winemakers.
In 2006 the EU proposed a shake-up of its wine sector, prompted by growing competition from the New World, dwindling wine consumption in the region, and a fear that imports would eventually outstrip exports.

New regulations were adopted by the EU Council of Ministers in April 2008, and are set to revamp the way the EU wine market is managed. The main focus areas are the reduction of the large quantity of unsold wine, which a few years ago was the equivalent of an entire year's production, and the productive reallocation of funds to boost the competitiveness of European wines.

For instance, the EU plans to stop paying producers for surplus cheap table wine and will instead divert this large slice of the EU wine budget into producing and marketing quality wines.

Steady growth

The five partners of the alliance have all seen recent growth in exports despite the world-wide recession, and will continue to focus their efforts on the promotion of the New World as a source of top-quality wines and oenological innovation.

In the period 2007 to 2008 all alliance members reported healthy export figures. South Africa's exports rose 32% in volume and 42% in value from 2007, to 45.2-million cases valued at $780-million (R6.1-billion).

Elsewhere in the southern hemisphere, Argentina's 23.8-million cases exported were an increase of 14% in volume and 28% in value from 2007, and Chile's exports rose 10% in value but decreased 3% in volume. Nonetheless, the 65.4-million cases were worth $1.4-billion (R11-billion).

New Zealand saw 10.9-million cases leaving the country, an increase of 19%. The Antipodean country is famed particularly for its Sauvignon Blanc, and in June 2009 the country's Nobilo Marlborough Sauvignon Blanc became the top seller of its kind in the US.

Exports from the US, of which 90% came from California, totalled 55-million cases worth $1-billion (R7.8-billion), an increase of 8% in volume and 6% in value.

Queries or comments about this article?
Contact Janine Erasmus at janinee@mediaclubsouthafrica.com

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*Article above, from mediaclubsouthafrica.com

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Links and interesting info on South Africa

Thu, 16 Jul 2009 08:00:47 +0100

Welcome to South African links

We hope to bring you lots of info and news on the wonderful country South Africa.