https://moz.com/blogmoz (en-US)2026-08-27T15:06:48-07:00https://moz.com/blog/what-is-web-mcpWhat Is WebMCP? How to Prepare Your Website to Serve AI Agents2026-08-26T00:00:00-07:002026-08-19T16:26:11-07:00Matt HollingsheadGet ahead of the agentic AI shift. Learn what WebMCP is, how it differs from traditional MCP, and how to implement simple HTML or JavaScript tools to prepare your website for the agentic search.]]>https://moz.com/blog/local-seo-actually-worksLocal SEO That Actually Works: Some Assembly Required (AI Not Included)2026-08-25T00:00:00-07:002026-08-26T12:22:41-07:00Amanda JordanTraffic, rankings, and content output are all up. GBP actions are flat. Amanda Jordan explains why local SEO breaks at scale and shares the SEO-first audit framework that fixes it.]]>https://moz.com/blog/10-fan-outs-for-prompt-research-whiteboard-friday10 Fan-Outs for Prompt Research — Whiteboard Friday2026-08-21T00:00:00-07:002026-08-25T11:08:41-07:00Tom CapperGoogle uses these 10 query fan-outs to split single prompts into multiple background searches. Learn how to map this behavior in this Whiteboard Friday with Tom Capper.]]>https://moz.com/blog/should-we-stop-writing-with-aiShould We Stop Writing With AI?2026-08-20T00:00:00-07:002026-08-20T03:41:50-07:00Chima MmejeShould you stop writing with AI as detection, spam, and sameness grow? Learn how expert-led AI content builds trust, audience ownership, and lasting value for years.]]>https://moz.com/blog/local-business-reviews-and-llmsAre Reviews Shaping What LLMs Say About My Local Business?2026-08-19T00:00:00-07:002026-08-18T07:11:00-07:00Jonathan BertholdDiscover how customer reviews directly influence what Large Language Models (LLMs) say about your local business in AI-powered search results and better understand how sentiment, volume, recency, and keyword relevance in reviews shape AI-generated recommendations.]]>https://moz.com/blog/announcing-the-final-batch-of-speakers-for-mozcon-londonAnnouncing the Final Batch of Speakers for MozCon London2026-08-18T00:00:00-07:002026-08-13T02:05:18-07:00Chima MmejeWe’ve dropped the final speaker lineup for MozCon London on November 13th, 2026! If you’re looking to future-proof your search strategy, this speaker drop gives you a preview of the high-signal, tactical sessions coming your way.]]>https://moz.com/blog/in-and-out-of-model-responses-whiteboard-fridayIn and Out of Model Responses Explained — Whiteboard Friday2026-08-14T00:00:00-07:002026-08-14T07:20:44-07:00Tom CapperIs your SEO strategy ready for LLM grounding? Explore the distinction between training data and live web retrieval, and discover how to optimize your brand's visibility in AI search results.]]>https://moz.com/blog/ai-workflows-for-local-seo5 AI Workflows for Local SEO2026-08-11T00:00:00-07:002026-08-10T13:16:59-07:00Amanda JordanStruggling to use AI in local SEO without wasted spend or unreliable output? Learn five safe workflows that automate execution while keeping strategy in human hands.]]>https://moz.com/blog/seo-guide-to-agentic-commerce-whiteboard-fridayThe SEO’s Guide to Agentic Commerce — Whiteboard Friday2026-08-07T00:00:00-07:002026-08-10T09:16:16-07:00Miracle Inameti-ArchibongIn the latest episode of Whiteboard Friday, Miracle Inameti-Archibong explains how to optimize your website for agentic commerce using Markdown, product feeds, structured data, and MCP.]]>https://moz.com/blog/50k-fan-outs-reveal-about-brandsWhat 50k Query Fan-Outs Reveal About Brands (+ Free Data!)2026-08-06T00:00:00-07:002026-08-06T10:36:39-07:00Dr. Peter J. MeyersWhat do 50k query fan-outs reveal about LLM bias, brand visibility, and search intent? Explore fresh data on Gemini prompts + download the free raw dataset.]]>