<?xml version="1.0"?><feed xmlns="http://www.w3.org/2005/Atom"><id>https://moz.com/blog</id><title>moz (en-US)</title><updated>2026-09-16T16:21:47-07:00</updated><link rel="self" type="application/atom+xml" href="https://moz.com/blog" /><link rel="alternate" type="text/html" href="https://moz.com/blog" /><entry><id>https://moz.com/blog/convince-boss-to-send-you-to-mozcon</id><title>Convince Your Boss to Send You to MozCon 2026 [Plus Bonus Letter Template]</title><published>2026-09-16T00:00:00-07:00</published><updated>2026-09-16T02:48:18-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/convince-boss-to-send-you-to-mozcon" /><author><name>Chima Mmeje</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Struggling to convince your boss to send you to MozCon? Use these proven templates to make a confident, ROI-focused pitch that secures your spot.</p>]]></summary></entry><entry><id>https://moz.com/blog/get-your-website-ready-for-ai-agents</id><title>How To Get Your Website Ready For AI Agents</title><published>2026-09-15T00:00:00-07:00</published><updated>2026-09-14T07:28:39-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/get-your-website-ready-for-ai-agents" /><author><name>Crystal Carter</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>AI agents are already browsing your site. Here is Crystal Carter's five-part framework for agent readiness, from llms.txt and MCP to choosing the right partners.</p>]]></summary></entry><entry><id>https://moz.com/blog/strengthen-your-brands-authority-whiteboard-friday</id><title>How to Strengthen Your Brand&#039;s Authority — Whiteboard Friday</title><published>2026-09-11T00:00:00-07:00</published><updated>2026-09-11T02:39:53-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/strengthen-your-brands-authority-whiteboard-friday" /><author><name>Chima Mmeje</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Discover proven strategies for strengthening your brand's authority in 9 easy steps. From product excellence (featuring Tony's Chocolonely) to customer service mastery (like Amazon), learn how successful brands maintain their edge. This guide covers essential elements, including brand identity, omnichannel content strategy, customer advocacy, and adaptable marketing approaches. Perfect for marketing leaders looking to enhance their brand's presence and authority across digital channels.</p>]]></summary></entry><entry><id>https://moz.com/blog/two-truths-and-lie-about-digital-pr</id><title>Two Truths and a Lie About Digital PR</title><published>2026-09-09T00:00:00-07:00</published><updated>2026-09-08T12:07:10-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/two-truths-and-lie-about-digital-pr" /><author><name>Debbie Chew</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>You don't need an agency for digital PR. Debbie Chew shares her CIDER framework, a real $1M campaign recovery, and how to get your brand cited by AI.</p>]]></summary></entry><entry><id>https://moz.com/blog/how-to-build-site-authority-and-multi-channel-relevance-in-the-age-of-ai</id><title>How To Build Site Authority and Multi-Channel Relevance in the Age of AI</title><published>2026-09-03T00:00:00-07:00</published><updated>2026-09-03T04:00:26-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/how-to-build-site-authority-and-multi-channel-relevance-in-the-age-of-ai" /><author><name>David White</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Discover how to build site authority in an AI-driven world using off-site campaigns. Learn to utilize off-site signals, enhance LLM visibility, and optimize content ROI.</p>]]></summary></entry><entry><id>https://moz.com/blog/demystifying-grounding-queries-with-real-data</id><title>Demystifying Grounding Queries with Real Data</title><published>2026-09-01T00:00:00-07:00</published><updated>2026-09-01T09:24:59-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/demystifying-grounding-queries-with-real-data" /><author><name>Dr. Peter J. Meyers</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Stop targeting zero-volume keywords. Discover how Google Gemini uses grounding queries to source real-time facts, and how to optimize your content for machine search.</p>]]></summary></entry><entry><id>https://moz.com/blog/what-is-web-mcp</id><title>What Is WebMCP? How to Prepare Your Website to Serve AI Agents</title><published>2026-08-26T00:00:00-07:00</published><updated>2026-08-19T16:26:11-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/what-is-web-mcp" /><author><name>Matt Hollingshead</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Get ahead of the agentic AI shift. Learn what WebMCP is, how it differs from traditional MCP, and how to implement simple HTML or JavaScript tools to prepare your website for the agentic search.</p>]]></summary></entry><entry><id>https://moz.com/blog/local-seo-actually-works</id><title>Local SEO That Actually Works: Some Assembly Required (AI Not Included)</title><published>2026-08-25T00:00:00-07:00</published><updated>2026-08-26T12:22:41-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/local-seo-actually-works" /><author><name>Amanda Jordan</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Traffic, rankings, and content output are all up. GBP actions are flat. Amanda Jordan explains why local SEO breaks at scale and shares the SEO-first audit framework that fixes it.</p>]]></summary></entry><entry><id>https://moz.com/blog/10-fan-outs-for-prompt-research-whiteboard-friday</id><title>10 Fan-Outs for Prompt Research — Whiteboard Friday</title><published>2026-08-21T00:00:00-07:00</published><updated>2026-08-25T11:08:41-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/10-fan-outs-for-prompt-research-whiteboard-friday" /><author><name>Tom Capper</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Google uses these 10 query fan-outs to split single prompts into multiple background searches. Learn how to map this behavior in this Whiteboard Friday with Tom Capper.</p>]]></summary></entry><entry><id>https://moz.com/blog/should-we-stop-writing-with-ai</id><title>Should We Stop Writing With AI?</title><published>2026-08-20T00:00:00-07:00</published><updated>2026-08-20T03:41:50-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/should-we-stop-writing-with-ai" /><author><name>Chima Mmeje</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p><span style="background-color:rgb(255,255,255);color:rgb(41,42,46);float:none;font-family:'Atlassian Sans', 'ui-sans-serif', '-apple-system', 'system-ui', 'Segoe UI', Ubuntu, 'Helvetica Neue', sans-serif;font-size:14px;font-style:normal;font-weight:400;letter-spacing:normal;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:pre-wrap;word-spacing:0px;">Should you stop writing with AI as detection, spam, and sameness grow? Learn how expert-led AI content builds trust, audience ownership, and lasting value for years.</span></p>]]></summary></entry></feed>