Young & Shand

This Week In Digital Marketing 30-3 Feb: LinkedIn 277% More Effective For Lead Gen, 5 Ways To Take Advantage Of The New YouTube and Facebook Leads In Display Ad Impressions

Sean Lewis — Fri, 03 Feb 2012 02:02:15 +0000

This week in digital marketing LinkedIn found to be more the 277% effective in lead gen over Facebook & Twitter, 5 Ways to brand your Youtube channel, Facebook leads in display ad impressions by a significant margin and Google’s latest algorithm update targets pages with too many ads.

LinkedIn 277% More Effective For Lead Generation Than Facebook & Twitter

In a study of over 5000 businesses released by HubSpot, LinkedIn was found to have the highest visitor-to-lead conversion rate at 2.74%. This figure is significantly more than Facebooks’ 0.77% and Twitters’ 0.69%. They provide a few tips for leveraging your business’ social, such as growing you network with quality contacts rather than quantitiy. Post content that is quality and has proven results, use what works best in your network. Finally, keep testing, analyzing your data, and increasing your results! Read the article at HubSpot here.

5 Ways To Brand Your New YouTube Channel

Youtube’s new design brings more than just a new interface, with video and channel customisation key changes in the recent update. These changes introduce a more engaging brand experience on your channel, with some people reporting increased click-through-rates as a result of the changes. 5 tips are provided in the article for branding your channel. Use overlays on your videos to provide people watching your videos a call to action by promoting them. You can prevent other ads from displaying on your videos if you wish, by checking the box: “Prevent ads from showing in my videos on this page”. Send users to the feed tab on your channel, in this view they can see your recent activity and have the ability to comment, the goal is to increase user engagement. Read the full article here.

Facebook Leads In Display Ad Impressions

Facebook’s share of display advertising impressions has reached 28%, reported ComScore, extending the lead as the top display network. ComScore has regarded Facebook as the leader in display impressions since 2009. Yahoo is some way behind in second place holding an 11% share, with Google, Microsoft, and AOL share sitting at 5% apiece. Read the details at Mashable here.

Google’s Newest Algorithm

Google’s latest algorithm update, which Google Engineer Matt Cutts calls, “Page Layout algorithmic improvement” will affect 1 percent of searches globally, targeting websites that have too many ads visible when the user arrives at the page. This update aimed at providing searchers with results that have a better user experience, websites splattered with ads are ugly and their layout is generally poor. Read the article at Search Engine Watch here.

On A Lighter Note…

This cool interactive billboard comes from BMW. Set up in major South African cities, users could interact using their iPads. Check out the video…

This Week In Digital Marketing 23-27 Jan: Social Media Giants Team Up Against Google, Paid Search Ads Bring In-Store Results and 9 Ways To Reduce Email Unsubscribes

Ben Young — Thu, 26 Jan 2012 01:55:56 +0000

This week in digital marketing Facebook, Twitter, MySpace and other unnamed social media engineers came together to produce a bookmarklet protesting Google’s ‘Search Plus Your World’ algorithm change, Paid Search Ads Bring In-Store Results In Two Year Study, HubSpot provide 9 Ways To Reduce Email Unsubscribes and Reddit Hits 100,000 Concurrent Users without the use of a SEO or Marketing Plan.

Facebook, Twitter And Others Team Up To Release Anti-Google Bookmarklet

In an aggressive move to turn public opinion against Google’s new ‘Search Plus Your World’ algorithm change, Facebook, Twitter and other social media engineers teamed up to produce a browser add-on that changes the Google’s SERPs to include results from other social networks. The bookmarklet, named ‘Don’t Be Evil”, is Facebook and Twitters response to Googles corporate code of conduct that states they must focus on doing what’s best for the user, rather than what is best for the company. The ‘Search Plus Your World’ change is a blatant push towards increased engagement with Google+, and it will be interesting to see if Google look to incorporate other soical networks at some stage. Read the article here or try the bookmarklet for yourself.

Paid Search Ads Bring Big In-store Results For Retailers

In a two year study conducted by Revtrax, a marketing analytics platform, results have shown that for every $1 of e-commerce revenue generated from the ads, retailers could expect another $6 of instore revenue. The study analyzed consumer purchases from a paid search ad. Consumers were presented with an advertisement that, when clicked, led to a printable or mobile landing page displaying a coupon with a unique barcode and online coupon code. Each unique barcode was tracked back to the search activity that drove the conversion. You can read the article in full here or the study here.

9 Ways To Reduce Email Unsubscribes

HubSpot has a number of tips to keep unsubscribes low, here’s 3 of my favourites. Segment your list into similar groups and send emails to subscribers which the email pertains to, people will likely unsubscribe when bombarded with information that doesn’t relate to them. Offer your subscribers alternatives to email. Not everyone enjoys emails filling up their inbox, so offer an RSS feed, link to your blog or your social networking sites, let them choose how to recieve information. Make sure your emails load quickly, people don’t have time to sit and wait for a large email to load, they’ll simply delete yours and move on, or worse they’ll get sick of waiting and unsubscribe. You can read the rest of their tips on their blog here.

Reddit Hits 100,000 Concurrent Users, Without An SEO Or Marketing Plan

Increasingly popular social bookmarking site, Reddit, has topped 100,000 concurrent users. This comes a couple of weeks after achieving 2 billion pageviews from 35 million users in a month. What is interesting to note is this quote from Masahable: “Reddit’s growth is especially remarkable given the site’s lack of reliance on SEO, Facebook and Twitter. In a blog post celebrating its 2 billion pageviews, the site claimed it “doesn’t know anything” about SEO”. The site credits all it’s growth to word of mouth stemming from their passionate community.

On A Lighter Note…

Here’s a look at another of Google’s milestones, YouTube now has one hour of video uploaded every second. You can check out other stats at the specially made site, onehourpersecond.com.

Digital Marketer Interviews: Esther Goh of Idealog

Marian Schembari — Wed, 25 Jan 2012 00:39:03 +0000

Welcome to Digital Interviews – where we talk to people we admire about what’s hot in the world of digital marketing.

Esther Goh is the web editor at Idealog, the magazine and website for New Zealand creative business, ideas and innovation and is one of the largest circulating business titles in the country. Esther was previously a news editor at nzherald.co.nz, and has contributed to a range of print and online publications, including the Western Leader, Whakatane Beacon, Verve, Cafe Philosophy, slynkey.com, varsity.co.nz, and nzgirl.co.nz, basically mean she’s seen and written about it all and has some incredible insights into the world of digital media.

What digital changes this year have you really loved?

Tools to help navigate the overwhelming amount of content on social networks. Think the likes of Summify and Flipboard – curation upon curation. You can’t read everything that’s shared (nor would you want to) but that FOMO (fear of missing out) can be soothed with some technical help.

What new tools do you think won’t catch on?

Anything overly complex. Don’t try to do everything; keep it simple and do one thing well. If you can’t sum up your core proposition in one or two sentences, don’t expect us to pore over it trying to understand it. We want to know what you do and why it’s going to make our lives exponentially better. And if it doesn’t make my life easier… well, I don’t need any more distractions.

What’s the biggest challenge for people (both consumers and agencies) to embrace digital marketing?

Creating a cohesive strategy across platforms. Not jumping on every new thing – yes, keeping up with new tools and constant change, but not deviating from the overarching goal.

For consumers, it’s about compelling, genuine and relevant campaigns. There’s so much noise that it’s easy to ignore marketing messages in an age of increasing personalisation.

What’s your favorite digital campaign at the moment and why do you think it’s a success?

The Stay the Night, Steal the Art campaign is great, in which Australia’s Art Series Hotels challenged people to find and steal a Banksy painting doing the rounds of its branches. @stealbanksy tweeted hints, updates and failed attempts, and the full story/videos of the first successful heist are showcased on the hotel’s website. It’s fresh and dynamic and really plays into that subversive Banksy philosophy.

I also enjoyed Air NZ’s recent take on Cluedo – it was sticky, well-executed and a nice example of gamification. Everyone knows the classic whodunnit board game, and turns out it translated well into the digital realm.

Like what you read? Follow Esther on Twitter.

This Week In Digital Marketing 16-20 Jan: 7 Mistakes On Your Business Blog, Gamification Livens Your Commute & Web Giants Fight SOPA

Sean Lewis — Wed, 18 Jan 2012 23:06:21 +0000

This week in digital marketing Mashable makes a few predictions of whats to come for Community Managers in 2012, HubSpot review 7 common mistakes that businesses make on their blog, 3 ways to overcome the dull commute with Gamification and web giants band together to fight SOPA & PIPA.

Community Management Predictions In 2012

In this article from Mashable, some predictions are made on the relatively new ‘Community Manager’ role in companies with an online presence. With many new niche community networks popping up and gaining popularity like Pinterest, Instagram and Stamped, brands can gain a following and interact with their customers. Mashable predicts it will become more common for brands that are relevant to a niche network to have a presence. They also predict there will be more user generated content for brands, due to having tools that make it easier to create content. Read the rest of their predictions here.

7 Common Mistakes Your Business’ Blog May Be Making

Are you making common mistakes with your businesses blog? HubSpot have seen how easy it is to get wrong and have produced an article outlining 7 commonly made mistakes and easy solutions to remedy them. The first mistake was not having the blog integrated with the company website, this is the worst in my opinion (as an SEO). You lose a huge amount of keywords, views and most importantly, if someone were to link to your blog your business’ website, you wouldn’t gain the link. Publishing to much information pertaining to your own business is also a mistake. Your readers will get bored quickly and see your blog as simply an advertisement, try and write more educational or thought provoking content, relevant to your industry. See the rest of the tips here.

3 Ways To Overcome The Commuter Blues With Gamification

The Gamification.co blog has presented three ways to get over the commuter blues with these gamified apps and programs. The first implementation is a smartphone app called ‘Waze’ which incorporates crowdsourcing, location-based, and gamification and has become the top navigation app in Israel. Game mechanics encourage drivers to head down roads that don;t have traffic and road conditions and to report their findings back to the app. Other drivers can consult the app to see the most efficient route of travel. Another use of gamification is in new Ford vehicles which provides a visual representation of how efficient you’re driving the car, encouraging you to save gas. Sensors around the car send data (rain, traffic and fuel levels) to the program which processes it and calculates fuel efficiency and exports it into a graph. Read the full article here.

Wikipedia to Join Web Giants – Taking Action Against SOPA & PIPA

Wikipedia is joining Mozilla, Imgur, Greenpeace, Reddit, WordPress and thousands of other sites in ‘blacking out’ their site on January 18th in protest of two anti-piracy bills, SOPA & PIPA, under consideration by the U.S. congress. Google have also taken action by placing a message urging users to contact congress on their homepage, directing them to this landing page. You can read more about why this bill is bad for the internet here.

On A Lighter Note…

This creative video was produced by the Google’s Maps team to promote exploring the city with their product.

Idea Snapshot: Couple Up to Buckle Up

Marian Schembari — Tue, 17 Jan 2012 00:48:39 +0000

Scandinavian Airlines has managed to bust through the block that all travel companies face with their recent campaign, Couple Up to Buckle Up.

The Idea

Scandinavian Airlines created an offer that required couples to be together to actually redeem. The offer was a 2 for 1 deal on a European getaway (a great offer, we’d like to mention) that they sent out to 100,000 selected members via email. The message contained two QR codes that, once scanned on two phones, played two videos that only made sense when played together. The video(s) provided the couple with a combined voucher code to use when booking their trip.

To be honest, the whole thing makes more sense if you watch the video below.

Pretty neat, huh?

Why it works

For almost everyone in the travel industry, the biggest barrier to entry has always been the need to check with one’s partner. This campaign (care of CP+B) makes this a nonissue.

The beauty in this campaign was its requirement for the couple to actually be together, putting theme in the prime position to buy the tickets then and there. No faffing about, no phone calls, text messaging and email back-and-forths you inevitably make when planning a trip to get in the way of purchase.

Plus, everyone knows by now that video works better than almost any medium when it comes to digital so incorporating a sort of romantic, inspiring video of a couple on holiday is just a really easy way for customers to say, “Yup, I want that now.”

This Week In Digital Marketing 9-13 Jan: Increased Integration of Google+ in Search Results, 10 Well Executed Social Media Contests and the Top Brands On Twitter

Sean Lewis — Thu, 12 Jan 2012 03:01:54 +0000

This week in digital marketing Google has increased integration with Google+ in the search results, Mashable reviews 10 great social media contests, Hootsuite has released an infographic of the top brands on Twitter in 2011 and the masses are flocking to Pinterest; the fastest growing social network.

10 Well Executed Social Media Based Contests

A well executed, social-media based contest can be difficult to pull off. Mashable has provided a list of 10 successful contests that have exceeded expectations. An example of this is Bing’s Jingle campaign, which asked followers of their social media channels to create a Jingle for the chance to win US$500 American Express gift cheque. This worked well for Bing because it created content on Youtube and blogs. Leading to increased social engagement in social media channels. See the rest of the contests here.

Google’s Integration Of Google+ Into Search Results

Google has increased integration of Google+ in the search results, attempting to make Google+ more relevant and providing social signals for the user. Google is launching three new features; Personal Results, Profiles in Search and People and Pages. Personal Results show information that you have shared to the internet, such as pictures you may have uploaded or websites you have shared that pertain to your search query. Profiles in Search are somewhat self-explanatory, they put Google+ profiles in the SERPs. The key thing here is that they appear first in the rankings, which means having a well optimised Google+ profile page is important for SEO. The final change is People and Pages. This adds a column down the right-hand side of the search results which contains Google+ profiles and brand pages relevant to your search term. Read the article in it’s entirety here.

Top Brands On Twitter In 2011

HootSuite have produced an infographic detailing the top brands of Twitter in 2011. They produced the list based on mentions in Tweets, not the total number of followers. Twitter itself is number one on the list with nearly 50,000 points, next on 19,000 points is Google. Playstation is a strange case, listed at number fourteen, as it had a lot of negative mentions on social media due to its hacking and subsequent downtime of the Playstation Network. The only non-tech companies to make the list were McDonalds, Nissan and Wal-mart who have very successful social media campaigns. You can see the list on Hootsuite’s blog here.

An Introduction To Pinterest

Pinterest is an interesting social image sharing site, that takes features from Facebook, Reddit and 4chan to create a visual sharing experience. The site allows users to share a photos of whatever they like, but at this stage the front page of the site is dominated by pictures of food, cheesy romantic photos, quotes, interior design and fashion. Pinterest has seen traffic increase 40 times, in only 6 months, remarkable growth in a short time. Read the rest of the article here.

On A Lighter Note…

This video, made by Jesse Rosten, is a lighthearted parody of a revolutionary beauty product with such high production value it could almost be mistaken for the real thing.

Digital Marketer Interviews: Eric Rowe of APN

Marian Schembari — Mon, 09 Jan 2012 19:00:05 +0000

Welcome to Digital Interviews – where we talk to people we admire about what’s hot in the world of digital marketing.

Eric Rowe has done everything from sell persimmons at farmer’s markets to running an online retail store. He’s also had jobs taste-testing celery and timing spider-mite copulations. As you do. After a 35-year OE in California, Rowe is now a Media Research Analyst for APN Online where he assists the commercial team at nzherald.co.nz. He also helps with industry education by passing along articles he finds interesting and relevant at eric says.

Check out his chat with us below….

What digital changes this year have you really loved?

Since I work in news media my focus has been on digital developments in this area, and the world hasn’t disappointed this year. Everyone is experimenting, from semi-porous paywalls like The New York Times to splitting your site into paid and unpaid versions like The Boston Globe. There are subscriptions for tablet apps, improved audience and location targeting for advertiser supported news, and Facebook integrated apps from organisations like The Guardian.

I can’t pass digital change without highlighting we’ve finally reached the tipping point for mobile. Now more people buy smartphones than feature phones. Mobile traffic is skyrocketing. This growth isn’t at the expense of traditional web but is a great additional user touchpoint if you do it right. It’s an incredibly exciting roller-coaster to be on.

There is no silver bullet or one solution for monetising digital news. Even in print there have always been multiple revenue streams and each media company has their own secret sauce. What’s fascinating is watching everyone experiment in the kitchen.

What new tools do you think won’t catch on?

Highly-financed digital pure plays. Many of these are being built around social or location, such as Oink (which is like FourSquare for topics and things rather than locations). The problem with these is that as user behaviour consolidates around profile-driven platforms, if you’re not part of a site with audience media time spent on it, you’re going to be ignored. Google is a great example of this as even they recognise they need to be a platform, not just a one-trick pony if they expect to dominate the next decade.

And of course I’m going to go with anything that doesn’t make your life easier. If I have to do something to get a reward or service, it better be the most amazing thing ever. I’m busy and lazy, and so is everyone else.

What’s the biggest challenge for people (both consumers and agencies) to embrace digital marketing?

In any disrupted or fast-moving market the biggest challenge will always be education. Technology such as digital formats and devices are evolving so quickly the infrastructure built into the advertising world can’t keep up. Fear and uncertainty around results mean that opportunities are being wasted in exchange for safe and comfortable old executions that won’t get anyone fired, but won’t produce the results more innovative solutions can.

And on the research and analytics side there are additional challenges like relying on ineffective metrics such as clicks (they might as well be counting hits) and not measuring the conversions, brand metrics and ROIs that matter.

What’s your favourite digital campaign at the moment and why do you think it’s a success?

The Tesco Home Plus supermarket chain in Korea has a brilliant digital campaign. In subway stations they have walls covered with pictures of their store aisles and all the products have QR codes commuters can scan and add to their cart. When they’re done shopping they click to purchase and the groceries are delivered to their door right after they get home.

This does everything right, which is why it’s so effective. The problem in Korea was not enough time to shop, so Tesco jumped on the fact that everyone carries mobile devices. They understood a key time to use mobile is waiting in queues like for trains and buses. By putting need, opportunity and execution together they hit the magic button of making the lives of their customers easier. And that kind of campaign will always be a big winner.

Connect with Eric on Twitter or subscribe to his blog.

11 things to do before you clock off for 2011

Marian Schembari — Thu, 22 Dec 2011 04:00:38 +0000

It’s Friday (or Thursday depending on your geographical location). It’s Christmas on Sunday. You’ve pretty much checked out from work, no? Well, before you head off for the holidays, here are 11 things to do before ditching the cubicle, stuffing that turkey and ringing in the new year:

1. Watch this (Apple iPhone Siri ad)

2. Google this (let it snow)

3. Download this (Instant Santa app)

4. Send one of these (vintage Christmas card)

5. Watch this (Nativity video)

6. Put your workmates in this (Elf yourself)

7. Play this (Angry birds Christmas edition)

8. Watch this (Ricky Gervais gives a goat to an African family video)

9. Check out these (last minute Christmas gift ideas you can buy from your computer. Right now!)

iTunes gift card
Grab a daily deal
Magazine subscription
Movie from the itunes store
give a Kiva card
A flight grabaseat.co.nz
Give a game

10. Do this: (choose someone in your office and compile a Google doc with everything stupid they’ve said throughout the year à la Shit Girls Say. Call it “shitsays”. Eg “Shit Dan Philips says”)

11.Wish everyone on your social networks a Merry Christmas and a Happy New Year!

We’re closing out 2011 after a massive year at Y&S. We’ve had a blast working with our incredible new clients and are loving the new office. For a little bit of Christmas cheesiness, check out this project we did for our great client Puhoi Valley, check out the Puhoi Pairings app.

Thanks for all your support and have a great holiday break!

-Young & Shand Team

Idea Snapshot: Obermutten Goes Global

Marian Schembari — Mon, 19 Dec 2011 22:18:14 +0000

The general consensus in the office when watching the video was a collective “Awwwwww!” This idea from the little Swiss mountain town of Obermutten is as clever as it is quaint.

The Idea

The mayor of Obermutten promised all Facebook fans that if they liked the town’s Facebook page their photo would be posted on the community notice board. The page is already at 15,000 fans with (apparently) more engagement per fan than Lady Gaga and Coke. The media coverage surrounding Obermutten is nothing we’ve ever seen for such a small community – all because they literally value each and every one of their fans. Every week they print and post fan photographs on the notice board, which quickly filled up and is now overtaking the side of a barn and has become a whole town project.

Why It Works

The perfection in this idea is that it fully embraces the social aspect of social media (go figure). Cities across the globe are building up a social presence, but none as small (80 inhabitants) and previously unknown as Obermutten. Which makes this success story one of those jaw-on-the-floor sort of tales.

Hundreds of tourists have now descended on Obermutten because the town has not only created a tourist attraction from scratch, but because they visit the village much like one would visit a friend. Fans now have a connection with the town are truly part of it’s community.

The Obermutten page succeeded so easily by holding to their promise, responding to all questions/comments and creating an online community exactly like the one in real life: tight-knit.

This Week In Digital Marketing 12-16 Dec: StumbleUpon Redesign, Long Tail Keywords SEO Influence And Google Analytics Adding Social Reporting

Sean Lewis — Fri, 16 Dec 2011 04:07:49 +0000

This week in digital marketing StumbleUpon have redesigned their assets to improve the user experience, Google Analytics to get social reporting features, a study from Conductor shows long tail keywords can have a significant impact on search engine rankings and Google’s preference for new content.

StumbleUpon Redesigns Their Logo, Toolbar And More

StumbleUpon have had a complete redesign of their assets, with a new logo, toolbar and website the key changes. The stumble toolbar has been reskinned to look more sleek, with a simplistic black design. Brands and personalities now have the ability to create a YouTube like channel in which followers can see what webpages the brands have liked. It does seem as though these brands may just use this to promote their own interests sending users to pages they themselves own, but we will have to wait and see. Read more on the changes at Marketing Land here.

Long-tail Keywords Increase Rankings

A study released by New York SEO & SaaS agency Conductor, has highlighted the importance of optimising your page for long tail keywords, with the results showing that on page optimisation of long tail keywords can improve your search engine optimisation more than head keywords. Long-tail optimised pages moved on average 6 places more in the rankings than head keyword optimised pages. The study also reviewed the conversion rates of head vs. long tail keywords,long tail keywords converted 26% of the time while head keywords converted 10% of the time, unsurprisingly, long tail keywords far outperformed the head keywords. Search Engine Watch has the report here.

Google Analytics to Get Social Reporting

Google Analytics is to add reporting for social metrics. This means Analytics would track the following web properties Google social products like Google+, Blogger, and Google Groups. There are a number od other services that are also working with Google to provide support. such Delicious, Digg, ReadItLater, Reddit and TypePad. There doesn’t seem to be any word yet on whether Facebook or Twitter will be implemented, and these are the two giants of the social media world we’ll be waiting on. Find out more information here.

Google’s Preference For New Content

This article from SEOMoz takes a look at the importance of keeping content fresh. The age of content is a ranking factor for search terms that require highly relevant or topical results usually based on recent events, hot topics and frequent updates. Webpages are given a freshness rank that decreases over time and negatively affects the pages ranking, this ranking can be partially ‘refreshed’ by posting new content.

On A Lighter Note…

This hilarious video takes a surprisingly accurate look at ‘Shit Girls Say’.

Young & Shand

This Week In Digital Marketing 30-3 Feb: LinkedIn 277% More Effective For Lead Gen, 5 Ways To Take Advantage Of The New YouTube and Facebook Leads In Display Ad Impressions

LinkedIn 277% More Effective For Lead Generation Than Facebook & Twitter

5 Ways To Brand Your New YouTube Channel

Facebook Leads In Display Ad Impressions

Google’s Newest Algorithm

On A Lighter Note…

Related Posts:

This Week In Digital Marketing 23-27 Jan: Social Media Giants Team Up Against Google, Paid Search Ads Bring In-Store Results and 9 Ways To Reduce Email Unsubscribes

Facebook, Twitter And Others Team Up To Release Anti-Google Bookmarklet

Paid Search Ads Bring Big In-store Results For Retailers

9 Ways To Reduce Email Unsubscribes

Reddit Hits 100,000 Concurrent Users, Without An SEO Or Marketing Plan

On A Lighter Note…

Related Posts:

Digital Marketer Interviews: Esther Goh of Idealog

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This Week In Digital Marketing 16-20 Jan: 7 Mistakes On Your Business Blog, Gamification Livens Your Commute & Web Giants Fight SOPA

Community Management Predictions In 2012

7 Common Mistakes Your Business’ Blog May Be Making

3 Ways To Overcome The Commuter Blues With Gamification

Wikipedia to Join Web Giants – Taking Action Against SOPA & PIPA

On A Lighter Note…

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Idea Snapshot: Couple Up to Buckle Up

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This Week In Digital Marketing 9-13 Jan: Increased Integration of Google+ in Search Results, 10 Well Executed Social Media Contests and the Top Brands On Twitter

10 Well Executed Social Media Based Contests

Google’s Integration Of Google+ Into Search Results

Top Brands On Twitter In 2011

An Introduction To Pinterest

On A Lighter Note…

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Digital Marketer Interviews: Eric Rowe of APN

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11 things to do before you clock off for 2011

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Idea Snapshot: Obermutten Goes Global

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This Week In Digital Marketing 12-16 Dec: StumbleUpon Redesign, Long Tail Keywords SEO Influence And Google Analytics Adding Social Reporting

StumbleUpon Redesigns Their Logo, Toolbar And More

Long-tail Keywords Increase Rankings

Google Analytics to Get Social Reporting

Google’s Preference For New Content

On A Lighter Note…

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