<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">

<channel>
	<title>Young Upstarts</title>
	
	<link>http://www.youngupstarts.com</link>
	<description>Views on small business &amp; entrepreneurship, innovation, and PR &amp; marketing.</description>
	<pubDate>Fri, 10 Jul 2009 05:41:51 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.7.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/youngupstarts" type="application/rss+xml" /><feedburner:browserFriendly></feedburner:browserFriendly><item>
		<title>SPRING Announces New Entrepreneurship Training Scheme for PMETs</title>
		<link>http://www.youngupstarts.com/2009/07/10/spring-announces-new-entrepreneurship-training-scheme-for-pmets/</link>
		<comments>http://www.youngupstarts.com/2009/07/10/spring-announces-new-entrepreneurship-training-scheme-for-pmets/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 05:36:56 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
		
		<category><![CDATA[In the News]]></category>

		<category><![CDATA[ACE]]></category>

		<category><![CDATA[BlueSky Festival]]></category>

		<category><![CDATA[Entrepreneurship]]></category>

		<category><![CDATA[SPRING Singapore]]></category>

		<category><![CDATA[tertiary education]]></category>

		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://www.youngupstarts.com/?p=2090</guid>
		<description><![CDATA[SPRING Singapore announces an entrepreneurship training scheme to equip professionals and executives who aspire to be entrepreneurs with relevant skills to start and run a business.
]]></description>
			<content:encoded><![CDATA[<p> </p>
<div id="attachment_2094" class="wp-caption aligncenter" style="width: 528px"><a rel="attachment wp-att-2094" href="http://www.youngupstarts.com/2009/07/10/spring-announces-new-entrepreneurship-training-scheme-for-pmets/ace_bluesky/"><img class="size-full wp-image-2094" title="ace_bluesky" src="http://www.youngupstarts.com/wp-content/uploads/2009/07/ace_bluesky.jpg" alt="BlueSky Festival 2009 by Action Community for Entrepreneurs (ACE)" width="518" height="389" /></a><p class="wp-caption-text">BlueSky Festival 2009 by Action Community for Entrepreneurs (ACE)</p></div>
<p><a title="Spring" href="http://www.spring.gov.sg/" target="_blank">SPRING Singapore </a>today announced the launch of an <a title="entrepreneurship training shceme" href="http://www.spring.gov.sg/Content/ModulePage.aspx?group=nw&amp;id=dea2cfe6-425b-4c81-b415-707aa67c8389" target="_blank">entrepreneurship training scheme for PMETs</a> (professionals, managers, executives and technicians) at the <a title="bluesky" href="http://www.blueskyfestival2009.sg/" target="_blank">ACE BlueSky Festival 2009</a>. <a title="Spring" href="http://www.spring.gov.sg/" target="_blank">SPRING</a> will set aside a total of S$500,000 which will be used to support up to 70% of course fees offered at participating local polytechnics under this scheme for PMETs who qualify.</p>
<p>The aim of this scheme is to equip PMETs  (especially those who have been affected by the existing economic downturn) who aspire to be entrepreneurs with relevant skills to be better prepared to start and run a business. According to <a title="Spring" href="http://www.spring.gov.sg/" target="_blank">SPRING</a>, the curriculum will adopt a mix of theoretical and practical components to provide an all-round training that includes sharing sessions with established businesses and entrepreneurs as well as mentorship and incubation opportunities. Courses are expected to start between August and September.</p>
<p>You can find out more <a title="press release" href="http://www.spring.gov.sg/Content/ModulePage.aspx?group=nw&amp;id=dea2cfe6-425b-4c81-b415-707aa67c8389" target="_blank">here</a>.</p>
<p>So if you&#8217;re a down-and-out PMET who happen to want to start your own business, watch this space. More details to be announced by <a title="Spring" href="http://www.spring.gov.sg/" target="_blank">SPRING</a> at a later date.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.youngupstarts.com/2009/07/10/spring-announces-new-entrepreneurship-training-scheme-for-pmets/feed/</wfw:commentRss>
		</item>
		<item>
		<title>ThoughtBuzz - Measuring Social Media Buzz in Real-Time</title>
		<link>http://www.youngupstarts.com/2009/07/08/thoughtbuzz-measuring-social-media-buzz-in-real-time/</link>
		<comments>http://www.youngupstarts.com/2009/07/08/thoughtbuzz-measuring-social-media-buzz-in-real-time/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 16:11:27 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
		
		<category><![CDATA[Feature Story]]></category>

		<category><![CDATA[Funding]]></category>

		<category><![CDATA[media monitoring]]></category>

		<category><![CDATA[Singapore]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[startup]]></category>

		<category><![CDATA[ThoughtBuzz]]></category>

		<guid isPermaLink="false">http://www.youngupstarts.com/?p=2032</guid>
		<description><![CDATA[How do we measure social media? That question may seem simple, but startup ThoughtBuzz was founded just to answer that question.]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">
<div id="attachment_2033" class="wp-caption aligncenter" style="width: 468px"><a rel="attachment wp-att-2033" href="http://www.youngupstarts.com/2009/07/08/thoughtbuzz-measuring-social-media-buzz-in-real-time/thoughtbuzz_founders/"><img class="size-full wp-image-2033" title="thoughtbuzz_founders" src="http://www.youngupstarts.com/wp-content/uploads/2009/07/thoughtbuzz_founders.jpg" alt="Founders of ThoughtBuzz" width="458" height="270" /></a><p class="wp-caption-text">Co-founders Anshul Jain and Ashok Patro of ThoughtBuzz.</p></div>
<p>How do we measure social media? That question may seem simple, but startup <a title="thoughtbuzz" href="http://thoughtbuzz.net/" target="_blank">ThoughtBuzz</a> was founded just to answer that question.</p>
<p><a title="thoughtbuzz" href="http://thoughtbuzz.net/" target="_blank"></a></p>
<p>Singapore-based <a title="thoughtbuzz" href="http://thoughtbuzz.net/" target="_blank">ThoughtBuzz</a> was originally conceived in February 2009 by three guys - all with IT experience and with ages ranging from 25 to 29 - with the aim of providing users with a way to manage their profiles on multiple social networks. However, as co-founder Anshul Jain admitted, he and his partner Ashok Patro soon realized that such tools were already available and many were actually pretty good. &#8220;So we decided that this wasn’t the right way to go,&#8221; he remembers. &#8220;We then decided to shift focus to social media measurement when during our research we came across how increasingly important social media is to brands and companies.&#8221;</p>
<p><span style="text-decoration: underline;"><strong>Measuring Online Buzz</strong></span></p>
<p>According to its website <a title="thoughtbuzz" href="http://thoughtbuzz.net/" target="_blank">ThoughtBuzz</a> provides social media intelligence services through its flexible dashboard - with a list of features such as automatic sentiment analysis and demographic analysis - that allows marketing and communications professionals to monitor social media in real-time. &#8220;We help companies in discovering trends so that they can make use of them for their brands. Our user is anyone who wants to know what’s being said and written about them on social media.&#8221;</p>
<p><a href="http://thoughtbuzz.net/"><img class="aligncenter" title="thoughtbuzz logo" src="http://thoughtbuzz.net/images/logo.png" alt="" width="250" height="39" /></a></p>
<p>&#8220;Almost all companies make use of social media some way or the other, and they have no certain way to measure their ROI (return on investment),&#8221; he adds. &#8220;This is where we believe we can help them and provide them with a platform to measure the impact and success of their social media campaigns.&#8221; I&#8217;m not sure if I agree that all companies should engage in social media, but of course any tool that allows its accurate measurement is sorely needed.</p>
<p>Anshul says <a title="thoughtbuzz" href="http://thoughtbuzz.net/" target="_blank">ThoughtBuzz</a>&#8217;s key USP is that it provides speed and relevancy of results. &#8220;We believe that though social media is an extremely good channel for connecting with consumers, it has its pitfalls. How do you identify spammers or collect only relevant data? These are some questions that we had to answer in order to differentiate our product,&#8221; he elaborates.</p>
<p>Anshul says to date they have slowly but steadily cultivated a group of interested clients who are beta testing their product and waiting for its launch. &#8220;Our product has also undergone significant changes since February 2009 based on the feedback received and we are hoping that we are our building a solid and relevant product in the market.&#8221;</p>
<p>He says that their main challenge is identifying the relevant factors for measuring social media. &#8220;Should we try to include everything or give what’s most important to our customers? How much customization to offer, how to present the data so that it’s useful are some of the questions that we face on an everyday basis.&#8221;</p>
<p><span style="text-decoration: underline;"><strong>Starting up in Singapore</strong></span></p>
<p>The founders decided to base its operations in Singapore because, as Anshul puts it, the country &#8216;greatly encourages entrepreneurship&#8217;. &#8220;People here are very forthcoming towards new ideas. Also this being a developed market, the quality of feedback is very high and this helps us in building a solid product.&#8221;</p>
<p><a title="thoughtbuzz" href="http://thoughtbuzz.net/" target="_blank">ThoughtBuzz</a> is privately held and received funding from <a title="mercatus capital" href="http://www.mercatus-capital.com/" target="_blank">Mercatus Capital Group</a> in April this year. They have also applied for and successfully received <a title="spring singapore" href="http://www.spring.gov.sg/" target="_blank">SPRING Singapore</a>&#8217;s <a title="spring singapore yes" href="http://www.spring.gov.sg/Content/WebPageLeft.aspx?id=a0d0a061-31a1-4acd-bee1-330954ae398b" target="_blank">YES! startup grant</a> in June.</p>
<p><span style="text-decoration: underline;"><strong>On Entrepreneurship</strong></span></p>
<p>&#8220;The best part about entrepreneurship is you get to do what you want and how you want,&#8221; says Ashok. &#8220;You handle real clients and have real deadlines. If you win all credits to you and if you lose then also you are responsible. But the satisfaction you get after fulfilling the market needs and meeting the expectations of your clients is something which always pushes you forward.&#8221;</p>
<p>&#8220;We have made many business plans, financial projections and strategies as an assignment during our student life. Buts it’s real fun and challenging to actually execute them. After our MBA we were all charged up to do something of our own and try out the various skills and tools we have learnt during our professional and academic life.&#8221;</p>
<p>&#8220;<a title="thoughtbuzz" href="http://thoughtbuzz.net/" target="_blank">ThoughtBuzz</a> is the outcome of all these and our successful execution towards our dream of doing something good and useful.&#8221;</p>
<p>&#8220;Starting something is not easy. There is a lot to think about and it does take its toll on you. But there is nothing more rewarding than to see your own enterprise take shape.&#8221;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.youngupstarts.com/2009/07/08/thoughtbuzz-measuring-social-media-buzz-in-real-time/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Networking World Forum Asia</title>
		<link>http://www.youngupstarts.com/2009/07/05/social-networking-world-forum-asia/</link>
		<comments>http://www.youngupstarts.com/2009/07/05/social-networking-world-forum-asia/#comments</comments>
		<pubDate>Sun, 05 Jul 2009 15:31:16 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
		
		<category><![CDATA[Events & Happenings]]></category>

		<category><![CDATA[ad:tech Singapore]]></category>

		<category><![CDATA[event]]></category>

		<category><![CDATA[Singapore]]></category>

		<category><![CDATA[social networking]]></category>

		<category><![CDATA[Social Networking World Forum Asia]]></category>

		<guid isPermaLink="false">http://www.youngupstarts.com/?p=2015</guid>
		<description><![CDATA[ad:tech Singapore may be over, but if you're interested to learn more about the latest in social networking and marketing trends in the Asia Pacific region there's the upcoming Social Networking World Forum Asia.]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.socialnetworking-asia.com/home.html" target="_blank"><img class="aligncenter size-full wp-image-2016" title="Social Networking World Forum Asia" src="http://www.youngupstarts.com/wp-content/uploads/2009/07/468x60-asia-snf.gif" alt="468x60-asia-snf" width="468" height="60" /></a></p>
<p><a title="ad:tech Singapore" href="http://www.ad-tech.com/singapore/adtech_singapore.aspx" target="_blank">ad:tech Singapore</a> may be over, but if you&#8217;re interested to learn more about the latest in social networking and marketing trends in the Asia Pacific region there&#8217;s the upcoming <a title="socialnetworking-asia" href="http://www.socialnetworking-asia.com/home.html" target="_blank">Social Networking World Forum Asia</a>. Organized by Bristol-based events company <a title="six degrees" href="http://www.sixdegs.com/" target="_blank">Six Degrees</a>, this two-day conference dedicated to all things social networking<a title="socialnetworking-asia" href="http://www.socialnetworking-asia.com/register/free-exhibition.html" target="_blank"></a> will take place in Singapore on 22nd and 23rd September this year.</p>
<p>Learn from some of the largest global brands who are using social media effectively in their marketing and public relations strategies, as well as hear from the regional heads of some of the most popular social networking platforms such as<a title="friendster" href="http://www.friendster.com/" target="_blank"> Friendster</a>, <a title="QQ" href="http://www.qq.com/" target="_blank">QQ</a> and <a title="myspace" href="http://www.myspace.com/" target="_blank">MySpace</a> on their plans for the region.</p>
<p>To register or find out more about the event, you can download the <a title="SNWF brochure" href="http://www.socialnetworking-forum.com/2009/images/stories/SNWF2009/asiabrochurev3.pdf" target="_blank">event brochure</a> or call the booking hotline +44 (0) 117 321 8303. Alternatively you can register for the free exhibition-only pass <a title="free exhibition pass" href="http://www.socialnetworking-asia.com/register/free-exhibition.html" target="_blank">here</a>. Early bird registration ends 21st August. Readers of this blog get a 15% discount - just quote that you&#8217;re a reader of <a title="young upstarts" href="http://www.youngupstarts.com/" target="_blank">Young Upstarts</a>.</p>
<p>You can follow news of the event on Twitter at @SocialNetworkWF.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.youngupstarts.com/2009/07/05/social-networking-world-forum-asia/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Status Search - Searching Within A Social Network</title>
		<link>http://www.youngupstarts.com/2009/07/02/status-search-searching-within-a-social-network/</link>
		<comments>http://www.youngupstarts.com/2009/07/02/status-search-searching-within-a-social-network/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 14:26:11 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
		
		<category><![CDATA[Feature Story]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[Israel]]></category>

		<category><![CDATA[Lior Levin]]></category>

		<category><![CDATA[search engine]]></category>

		<category><![CDATA[social networking]]></category>

		<category><![CDATA[startup]]></category>

		<category><![CDATA[Status Search]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.youngupstarts.com/?p=1927</guid>
		<description><![CDATA[Lior Levin, who hails from the troubled country of Israel, is one of the co-founders of Status Search, a social status search engine currently in beta that allows users to perform searches within Twitter and Facebook status updates.]]></description>
			<content:encoded><![CDATA[<div id="attachment_2005" class="wp-caption aligncenter" style="width: 211px"><a rel="attachment wp-att-2005" href="http://www.youngupstarts.com/2009/07/02/status-search-searching-within-a-social-network/liorlevin/"><img class="size-full wp-image-2005" title="liorlevin" src="http://www.youngupstarts.com/wp-content/uploads/2009/07/liorlevin.jpg" alt="Lior Levin - Founder of Status Search." width="201" height="182" /></a><p class="wp-caption-text">Lior Levin - Co-founder of Status Search.</p></div>
<p><a title="lior's blog" href="http://liorlevin.tumblr.com/" target="_blank">Lior Levin</a> hails from the troubled country of Israel, which despite the continual territorial tensions with its neighbours was <a title="israel innovative" href="http://www.israelnationalnews.com/News/Flash.aspx/166354" target="_blank">recently ranked by the Economist Intelligence Unit</a> as the 9th most innovative country in the world in 2008. That innovation has also spawned a <a title="informilo" href="http://www.informilo.com/20090403/israeli-innovation-garage-geeks-school-seeks-repair-world-109" target="_blank">vibrant Israeli startup culture</a>, which Lior belongs to.</p>
<p>Lior is one of the co-founders of <a title="status search" href="http://www.statussearch.net/" target="_blank">Status Search</a>, a social status search engine currently in beta that allows users to perform searches within <a title="twitter" href="http://www.twitter.com/" target="_blank">Twitter</a> and <a title="facebook" href="http://www.facebook.com" target="_blank">Facebook</a> status updates.  The founders are all 20-something entrepreneurs who have worked in successful Israeli start-ups (such as <a title="aniboom" href="http://www.aniboom.com/" target="_blank">Aniboom</a> and <a title="5min" href="http://www.5min.com/" target="_blank">5min</a>) in the past. <a title="status search" href="http://www.statussearch.net/" target="_blank">Status Search</a> is Lior&#8217;s second startup - his first was <a title="lior and veedda" href="http://www.entrepreneurship-interviews.com/blog/interview-with-young-entrepreneur-lior-levin-from-veeddacom/" target="_blank">Veedda in 2007</a>. Lior was even once named as one of the &#8220;Most Promising Entrepreneurs in Israel&#8221; by TheMarker business magazine for 2008!</p>
<div id="attachment_1998" class="wp-caption aligncenter" style="width: 448px"><a rel="attachment wp-att-1998" href="http://www.youngupstarts.com/2009/07/02/status-search-searching-within-a-social-network/statussearch3/"><img class="size-full wp-image-1998" title="statussearch3" src="http://www.youngupstarts.com/wp-content/uploads/2009/07/statussearch3.png" alt="Status Search" width="438" height="406" /></a><p class="wp-caption-text">Status Search is currently in private beta, but you can sign up for an account at their site.</p></div>
<p><span style="text-decoration: underline;"><strong><br />
</strong></span></p>
<p>So how is the service different from, say, the search function you can find within <a title="facebook" href="http://www.facebook.com" target="_blank">Facebook</a>? &#8220;<a title="status search" href="http://www.statussearch.net/" target="_blank">Status Search</a> is for anything you would prefer searching in your friends&#8217; updates rather than on the web: books, vacations, flights, beer, a party, a job and much more,&#8221; says Lior. He explains that the basic philosophy behind the service is that there so much valuable information within social networks that a search engine for that information can be very useful.</p>
<p>&#8220;When we present people the option to search their friends status updates, they immediately see how they can benefit from it. People know search and the value they can get from it.&#8221; Lior adds that people who use more than one social network are those most likely to benefit from <a title="status search" href="http://www.statussearch.net/" target="_blank">Status Search</a>. He admits, however, that one key challenge is to educate the market about searching their friends status updates.</p>
<p>It has, after a month in private beta, signed up about 400 users that perform around 550 searches a day.</p>
<p>Lior says their business model revolves around partnering with big websites and portals who are looking to integrate their social search service and incorporate that functionally to their users, and do a revenue share with them. &#8220;We&#8217;re already talking with a few and looking to talk to anyone who is interested in offering this kind of search engine to their users,&#8221; he reveals.</p>
<p><a title="status search" href="http://www.statussearch.net/" target="_blank">Status Search</a> is currently self-funded and is trying to reach profitability on its own. &#8220;We&#8217;re talking to some investors these days but we&#8217;re waiting for a good deal. We&#8217;re not in a hurry,&#8221; says Lior.</p>
<p><a title="the next web" href="http://thenextweb.com/" target="_blank">The Next Web</a> featured <a title="status search" href="http://www.statussearch.net/" target="_blank">Status Search</a> in <a title="roundup" href="http://thenextweb.com/2009/06/04/social-status-search-roundup/" target="_blank">its roundup of social status search engines</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.youngupstarts.com/2009/07/02/status-search-searching-within-a-social-network/feed/</wfw:commentRss>
		</item>
		<item>
		<title>AzukiSoft: Putting A Business Together, Piece By Piece</title>
		<link>http://www.youngupstarts.com/2009/06/30/azukisoft-putting-a-business-together-piece-by-piece/</link>
		<comments>http://www.youngupstarts.com/2009/06/30/azukisoft-putting-a-business-together-piece-by-piece/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 14:54:34 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
		
		<category><![CDATA[Feature Story]]></category>

		<category><![CDATA[Apple iTunes]]></category>

		<category><![CDATA[AzukiSoft]]></category>

		<category><![CDATA[game development]]></category>

		<category><![CDATA[OnStartups.com]]></category>

		<category><![CDATA[Piecehunters]]></category>

		<category><![CDATA[Thymos]]></category>

		<guid isPermaLink="false">http://www.youngupstarts.com/?p=1911</guid>
		<description><![CDATA[As a child, Gibson Tang was already entrepreneurial - his first experience at making money was when he sold answers to math homework to his classmates in Primary school. Gibson is today the founder of AzukiSoft, a two-person game development outfit that produced Piecehunters for the iPhone.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1964" class="wp-caption aligncenter" style="width: 330px"><a rel="attachment wp-att-1964" href="http://www.youngupstarts.com/2009/06/30/azukisoft-putting-a-business-together-piece-by-piece/splash/"><img class="size-full wp-image-1964" title="splash" src="http://www.youngupstarts.com/wp-content/uploads/2009/06/splash.png" alt="Piecehunters, an iPhone game developed by AzukiSoft." width="320" height="480" /></a><p class="wp-caption-text">Piecehunters, an iPhone game developed by AzukiSoft.</p></div>
<p>You can argue that, as a child, Gibson Tang was already entrepreneurial. After all, his first experience at making money was when he sold answers to math homework to his classmates in Primary school. &#8220;There&#8217;s a thrill of making money from my own hard work,&#8221; he laughs. Now 33 years-old, Gibson is today the founder of AzukiSoft, a two-person game development outfit that produced the casual <a title="piecehunters.com" href="http://www.piecehunters.com" target="_blank">Piecehunters</a> iPhone game.</p>
<p><a title="piecehunters.com" href="http://www.piecehunters.com" target="_blank">Piecehunters</a> is a gem-matching puzzle-type game targets casual gamers of ages from children to young, working adults. Gibson says <a title="piecehunters.com" href="http://www.piecehunters.com" target="_blank">Piecehunters</a> will especially appeal to people who do not want to invest too much time and effort into a complicated game, yet would like something entertaining to fill their time. Development for <a title="piecehunters.com" href="http://www.piecehunters.com" target="_blank">Piecehunters</a> started in September 2008, when <a title="itunes" href="http://www.apple.com/itunes/" target="_blank">iTunes</a> was officially launched in Singapore. The game was finally submitted to <a title="apple" href="http://www.apple.com" target="_blank">Apple</a>&#8217;s App Store in March 2009. Currently there is the Lite version for free, and a paid premium version at the price of US$2.99.</p>
<div id="attachment_1973" class="wp-caption aligncenter" style="width: 329px"><a rel="attachment wp-att-1973" href="http://www.youngupstarts.com/2009/06/30/azukisoft-putting-a-business-together-piece-by-piece/piecehunters-game/"><img class="size-full wp-image-1973" title="piecehunters-game" src="http://www.youngupstarts.com/wp-content/uploads/2009/06/piecehunters-game.png" alt="Piecehunters: Puzzle-based game fun with combat elements. " width="319" height="479" /></a><p class="wp-caption-text">Piecehunters: Puzzle-based game fun with combat elements. </p></div>
<p><span style="text-decoration: underline;"><strong>In the Beginning</strong></span></p>
<p>Gibson&#8217;s background is in computer engineering, and started off his career working in the <a title="singapore navy" href="http://www.mindef.gov.sg/imindef/mindef_websites/atozlistings/navy/home.html" target="_blank">Republic of Singapore Navy</a> for six years. That stint with the navy was followed by a year in a local insurance company developing web-based applications, and later with a small local game company worked on mobile, Flash and PC games. &#8220;One day after a long day at work (at the local game company), I was on the bus getting bored (and) wondering why can&#8217;t I develop mobile games that can be played in short sessions for people looking to kill time?&#8221; Inspired, he started and incorporated AzukiSoft.</p>
<p>He took on a partner - with a background in business and finance - earlier this year who will work with him on a part-time basis. &#8220;Our backgrounds are as different as chalk and cheese,&#8221; he laughs. &#8220;But we share common ground in wanting to shape our own future by running our own business.&#8221; He declines to name her, however, revealing only that she is currently doing sales and marketing for a China-based company.</p>
<p>Gibson says he wished he had roped his business partner in earlier. &#8220;She has offered a lot of insight from a casual player perspective. I did not notice such insights since I have been playing hardcore games for so long that it has kind of clouded my view on how a game for casual players should be.&#8221;</p>
<p>&#8220;She is a non-technical person (who) likes to play simple games. I constantly have to modify my game so that it will be something that she likes to play,&#8221; he says. &#8220;Her business training has also contributed a lot to opening my eyes regarding the business side of running a company.&#8221;</p>
<p><strong><span style="text-decoration: underline;">On Customer Feedback and Development</span></strong></p>
<p>Gibson admits it was a big culture shock moving from a pure Microsoft Windows development background to developing an iPhone game with an entirely new programming language and development tools. &#8220;I have never touched the Mac OS before,&#8221; he insists.  In the end, he says, they&#8217;ve managed to product a game to be proud of and have come to appreciate the beauty of the Mac OS X.</p>
<p>&#8220;<a title="piecehunters.com" href="http://www.piecehunters.com" target="_blank">Piecehunters</a> started out as a single player game, but midway through the development cycle we discovered that the game could have a social gaming angle to it,&#8221; Gibson recalls. &#8220;We launched it early in order to get customer feedback and ideas for potential social gaming features to be incorporated.&#8221;</p>
<p>Gibson is a strong believer in customer feedback, and a big fan of the <a title="eric ries customer development" href="http://startuplessonslearned.blogspot.com/search/label/customer%20development" target="_blank">&#8220;customer development&#8221;</a> approach advocated by <a title="eric ries" href="http://startuplessonslearned.blogspot.com/" target="_blank">Eric Ries</a> (author, entrepreneur and previously a venture advisor at <a title="kleiner perkins caulfield byers" href="http://www.kpcb.com/" target="_blank">Kleiner Perkins Caufield &amp; Byers)</a>. &#8220;As a small startup, there are a lot of unknowns about the product viability, direction etc. So customer feedback will be very important in helping us to shape the direction and vision of our game to make it a game that casual players want to play.&#8221;</p>
<p>&#8220;Fire up <a title="itunes" href="http://www.apple.com/itunes/" target="_blank">iTunes</a>, download my game and give it a try. Then drop me an email at my personal email address gibtang[at]gmail[dot]com if you have any feedback about the game.&#8221;</p>
<p>With this approach, Gibson says they have solicited a whole plethora of social gaming features from early testers which they plan to incorporate them into the game. &#8220;We intend to roll out new features and patches every week to keep the game up to date in line with player feedback, and grow a community based around the game.&#8221; Gibson says they have recently submitted their latest iteration of the game, Version 1.05, to <a title="apple" href="http://www.apple.com" target="_blank">Apple</a> for review.</p>
<p>To date, <a title="piecehunters.com" href="http://www.piecehunters.com" target="_blank">Piecehunters</a> has been downloaded some 5,000 times, at an average of around 1,500 downloads per week despite the lack of a marketing campaign. &#8220;We feel that we have hit the right spot&#8230; players who have downloaded my game have emailed me to feedback on how much they like the game.&#8221;</p>
<p>As a growth strategy, Gibson plans to extend <a title="piecehunters.com" href="http://www.piecehunters.com" target="_blank">Piecehunters</a> over to other platforms such as <a title="android" href="http://www.android.com/" target="_blank">Google&#8217;s Android</a> and <a title="facebook" href="http://www.facebook.com/" target="_blank">Facebook</a>. He says this will help to increase the viral effect of the game as they use multiple platforms to help spread the word.</p>
<p>Gibson says he&#8217;s not daunted by the recession and is focused on its positive aspects, such as the lowering of commercial rental rates. &#8220;I may contemplate renting a small office space sometime down the road when I feel the timing is right,&#8221; he adds.</p>
<p>AzukiSoft is currently funded by <a title="thymos capital" href="http://www.thymoscapital.com/" target="_blank">Thymos Capital</a> to the tune of S$55,000 for their game project. &#8220;The rest of the expenses are paid out from my own pocket,&#8221; says Gibson.</p>
<p><span style="text-decoration: underline;"><strong>On Entrepreneurship</strong></span></p>
<p>Gibson says he chose the entrepreneurial path as he prefers to be unconventional. &#8220;My first career choice was to be a rock guitarist in a rock metal band years ago, and I would spend countless hours and money on my guitar. Then I realized that I also like to play and analyze games. That was when I stumbled onto the game development path.&#8221;</p>
<p>He shares that being an entrepreneur is tough and he believes the best ones are those who firmly believe in teamwork. &#8220;No one can master everything, so an entrepreneur must be able to make up for those deficiencies by working with the right people,&#8221; he explains, which was a reason why he brought on his partner.</p>
<p>&#8220;Singapore&#8217;s push on entrepreneurship is a right move as entrepreneurship can be a potential growth factor for Singapore, plus my partner always wanted to have a product that she can proudly refer to as Made-in-Singapore instead of Made-in-China!&#8221;</p>
<p>&#8220;One thing about entrepreneurship is that sometimes, you just have to believe in yourself. When I decided to embark upon the game development career path close to ten years ago, there was no game development industry in Singapore. And yet I told myself that I should give it a try and after all, the worst thing that could happen is that I will fail. That&#8217;s it.&#8221;</p>
<p>&#8220;Being able to accept failure if it happens is important for an entrepreneur.&#8221;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.youngupstarts.com/2009/06/30/azukisoft-putting-a-business-together-piece-by-piece/feed/</wfw:commentRss>
		</item>
		<item>
		<title>No Ordinary Phlook</title>
		<link>http://www.youngupstarts.com/2009/06/26/no-ordinary-phlook/</link>
		<comments>http://www.youngupstarts.com/2009/06/26/no-ordinary-phlook/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 08:06:31 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
		
		<category><![CDATA[Feature Story]]></category>

		<category><![CDATA[Flickr]]></category>

		<category><![CDATA[MDA]]></category>

		<category><![CDATA[Phlook]]></category>

		<category><![CDATA[Singapore]]></category>

		<category><![CDATA[startup]]></category>

		<category><![CDATA[Thymos Capital]]></category>

		<guid isPermaLink="false">http://www.youngupstarts.com/?p=1909</guid>
		<description><![CDATA[I first came across online photo-hosting service Phlook.com at Unconference 2008. Founders Ng Wee Kiat and Justine Ho was pitching their idea to the audience but, at that time, I wasn't sure if the World Wide Web needed another Flickr clone.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1945" class="wp-caption aligncenter" style="width: 440px"><a rel="attachment wp-att-1945" href="http://www.youngupstarts.com/2009/06/26/no-ordinary-phlook/justineleft_weekiatright/"><img class="size-full wp-image-1945" title="justineleft_weekiatright" src="http://www.youngupstarts.com/wp-content/uploads/2009/06/justineleft_weekiatright.jpg" alt="Phlook co-founders Justine (Left) and Wee Kiat." width="430" height="363" /></a><p class="wp-caption-text">Phlook co-founders Justine (Left) and Wee Kiat.</p></div>
<p>I first came across online photo-hosting service <a title="phlook" href="http://www.phlook.com/" target="_blank">Phlook.com</a> at <a title="unconference 2008" href="http://unconference.e27.sg/2008/" target="_blank">Unconference 2008</a>. Founders Ng Wee Kiat and Justine Ho was pitching their idea to the audience but, at that time, I wasn&#8217;t sure if the World Wide Web needed another <a title="flickr" href="http://www.flickr.com/" target="_blank">Flickr</a> clone.</p>
<p>Wee Kiat assures me that a lot has happened since then. &#8220;During the <a title="unconference 2008" href="http://unconference.e27.sg/2008/" target="_blank">Unconference 2008</a>, our products were still very basic. In the subsequent few months, we continued to develop and fine-tune our products. Currently, any photos uploaded to <a title="phlook" href="http://www.phlook.com/" target="_blank">Phlook</a> will automatically be integrated with features that probably no other websites are offering,&#8221; he says.</p>
<p><strong><span style="text-decoration: underline;">Phlooking Around</span></strong></p>
<div id="attachment_1944" class="wp-caption aligncenter" style="width: 403px"><a rel="attachment wp-att-1944" href="http://www.youngupstarts.com/2009/06/26/no-ordinary-phlook/phlook_big/"><img class="size-full wp-image-1944" title="phlook_big" src="http://www.youngupstarts.com/wp-content/uploads/2009/06/phlook_big.jpg" alt="Photo-hosting service Phlook." width="393" height="154" /></a><p class="wp-caption-text">Photo-hosting service Phlook.</p></div>
<p>Wee Kiat explains that the key benefit of <a title="phlook" href="http://www.phlook.com/" target="_blank">Phlook</a> is the interactivity that are available to photos uploaded on their site, which users can be easily be published on their websites or blogs.</p>
<p>&#8220;We were toying with the idea of online photo printing in the beginning, but then as we explored further, we realized working on the digital photos themselves would be so much more fun and useful,&#8221; Wee Kiat explains. &#8221;We saw photos and images on sites with doodling and captions written on them by the authors but viewers can only add simple text comments on another space. We felt that this limit the potential of interaction so we created photo interfaces where users just need to upload their photos and then simply by copying and pasting an auto-generated embed code, <a title="phlook" href="http://www.phlook.com/" target="_blank">Phlook</a>&#8217;s interactive features will automatically appear with their photos right on their own websites.&#8221;</p>
<p>It&#8217;s easier to show than to explain in words. Below is the photo I took of some, ahem, very pretty babes at the <a title="samsung singapore" href="http://www.samsung.com/sg/" target="_blank">Samsung</a> booth during the recent <a title="communicasia" href="http://www.communicasia.com/" target="_blank">CommunicAsia 2009</a>. As you can see, <a title="phlook" href="http://www.phlook.com/" target="_blank">Phlook</a> adds a layer of interactivity you don&#8217;t get from photos embedded via <a title="flickr" href="http://www.flickr.com/" target="_blank">Flickr</a>. You can zoom in, zoom out, and even vote for the photo. Nifty.</p>
<p style="text-align: center;"><object width="400" height="300" data="http://www.phlook.com/frames/pframe.swf" type="application/x-shockwave-flash"><param name="name" value="frame" /><param name="flashvars" value="picuid=821534081&amp;sellerid=phlook&amp;addViews=onRollOver&amp;themedClip=enable&amp;defaultMenu=2" /><param name="src" value="http://www.phlook.com/frames/pframe.swf" /><param name="allowfullscreen" value="true" /></object></p>
<p><a title="grey review" href="http://www.greyreview.com/" target="_blank">GreyReview</a> describes it as such: &#8221;<a title="grey review" href="http://www.greyreview.com/2009/02/21/phlook-turns-photos-into-portable-social-objects/" target="_blank">Phlook Turns Photos Into Portable Social Objects</a>&#8220;. That&#8217;s about as apt as any.</p>
<p><strong><span style="text-decoration: underline;">Humble Beginnings</span></strong></p>
<p>30-year old Wee Kiat, a graduate of <a title="NUS" href="http://www.nus.edu.sg/" target="_blank">National University of Singapore (NUS)</a> with a Bachelor and Masters degree in Mechanical Engineering, at first knew nothing about computing. &#8220;I was clueless about even basic HTML then, but I decided to pick up the knowledge during my free time.&#8221; His partner Justine, now 32, graduated with a Bachelor in <a title="UNSW" href="http://www.unsw.edu.au/" target="_blank">University of New South Wales</a> and a Master of System Analysis from <a title="NUS" href="http://www.nus.edu.sg/" target="_blank">NUS</a>. The co-founders met when they were previously colleagues at a German multinational company.</p>
<p>&#8220;In a way, I was inspired after I started reading all the tech and web startup blogs such as <a title="techcrunch" href="http://www.techcrunch.com/" target="_blank">Techcrunch</a>.&#8221; These days, however, <a title="phlook" href="http://www.phlook.com/" target="_blank">Phlook</a> finds itself the attention of tech blogs and has been featured on <a title="mashable" href="http://mashable.com/" target="_blank">Mashable</a>, <a title="microsoft startup zone" href="http://www.microsoftstartupzone.com/pages/home.aspx" target="_blank">Microsoft StartupZone</a>, and <a title="widget labs" href="http://www.widgetslab.com/" target="_blank">Widget Labs</a>.</p>
<p>He describes the World Wide Web as a place where &#8216;nothing seems to be impossible to be created&#8217;. &#8220;Our imagination is probably the only limitation&#8221;, he muses. He&#8217;s glad, he says, to see the growth of web startup community in Singapore, and looks forward to seeing more successful local websites making a mark on the world map in the near future.</p>
<p>According to their site statistics, <a title="phlook" href="http://www.phlook.com/" target="_blank">Phlook</a> currently has more than 3,500 users. &#8220;It is always very fulfilling to hear directly from some of the users how innovative and useful they think our photo features are, especially after they discovered how easy it is to enjoy the same features right on their own websites,&#8221; Wee Kiat says. &#8220;The key challenge, I would say, is how to constantly keep innovating and understanding the needs of users.&#8221;</p>
<p>To grow the service, <a title="phlook" href="http://www.phlook.com/" target="_blank">Phlook</a> is reaching out to companies to offer its platform where these companies can host their ad-hoc photo sharing activities for photo competitions. &#8221;In fact, the current low in the economy has created an opportunity for us because while companies are cutting back on their spendings and we are providing a platform that they can organize photo contests as highly interactive marketing campaign at a fraction of the cost if they were to build their own,&#8221; says Wee Kiat. Just a few months into starting this service, they have hosted photo contests for companies such as <a title="HP" href="http://www.hp.com/" target="_blank">HP</a>.</p>
<p>Wee Kiat reveals that one of his regrets is that <a title="phlook" href="http://www.phlook.com/" target="_blank">Phlook</a> should have paid more attention to PR, marketing and promotions at the beginning. &#8220;Both Justine and me are very much developers. So when it comes to the aspect of marketing, it was another tough journey of changing mindset and learning from scratch,&#8221; he explains. &#8221;We are starting to better grasp this aspect, but if we have started learning and equipping ourselves with marketing knowledge and mindset right from the start, we may have saved ourselves some more precious time!&#8221;</p>
<p><a title="phlook" href="http://www.phlook.com/" target="_blank">Phlook</a> is currently funded by <a title="MDA" href="http://www.mda.gov.sg/" target="_blank">Media Development Authority of Singapore (MDA)</a> through startup incubator <a title="thymos capital" href="http://www.thymoscapital.com/" target="_blank">Thymos Capital</a>, but Wee Kiat declines to reveal the exact amount of funding.</p>
<p><strong><span style="text-decoration: underline;">On Entrepreneurship</span></strong></p>
<p>Wee Kiat says there&#8217;s a special thrill and challenge in starting and running your own business. &#8220;This can never be experienced while working for others. My dad has built a successful career with his own company and that inspires me further.&#8221;</p>
<p>&#8220;One most important lesson I have learnt is humility. When thrown into a new startup where everything has to start from zero, it didn&#8217;t take me long to realized that I need to be humble enough to admit mistakes, accept failures and learn from them.&#8221;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.youngupstarts.com/2009/06/26/no-ordinary-phlook/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Marketing Lessons From Obama’s Online Campaign</title>
		<link>http://www.youngupstarts.com/2009/06/23/marketing-lessons-from-obamas-online-campaign/</link>
		<comments>http://www.youngupstarts.com/2009/06/23/marketing-lessons-from-obamas-online-campaign/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 08:12:42 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
		
		<category><![CDATA[Professionalisms]]></category>

		<category><![CDATA[ad:tech]]></category>

		<category><![CDATA[Clay Shirky]]></category>

		<category><![CDATA[Obama]]></category>

		<category><![CDATA[Online marketing]]></category>

		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://www.youngupstarts.com/?p=1779</guid>
		<description><![CDATA[Thanks to the team at ad:tech and Upstream Asia, I had the opportunity to have a quick chat with Scott Goodstein who stopped by Singapore for the recent ad:tech Singapore.]]></description>
			<content:encoded><![CDATA[<div class="mceTemp mceIEcenter" style="text-align: left;">
<div id="attachment_1892" class="wp-caption aligncenter" style="width: 159px"><a rel="attachment wp-att-1892" href="http://www.youngupstarts.com/2009/06/23/marketing-lessons-from-obamas-online-campaign/scottgoodsteinweb/"><img class="size-full wp-image-1892" title="scottgoodsteinweb" src="http://www.youngupstarts.com/wp-content/uploads/2009/06/scottgoodsteinweb.jpg" alt="Scott Goodstein, external online director for the Obama presidential campaign." width="149" height="190" /></a><p class="wp-caption-text">Scott Goodstein, external online director for the Obama presidential campaign.</p></div>
</div>
<div class="mceTemp mceIEcenter" style="text-align: left;">Thanks to the team at <a title="ad:tech Singapore" href="http://www.ad-tech.com/singapore/adtech_singapore.aspx" target="_blank">ad:tech</a> and <a title="upstream asia" href="http://www.upstreamasia.com/" target="_blank">Upstream Asia</a>, I had the opportunity - along with a few other bloggers - to have a quick chat with Scott Goodstein who stopped by Singapore to give a keynote presentation at the recent <a title="ad:tech Singapore" href="http://www.ad-tech.com/singapore/adtech_singapore.aspx" target="_blank">ad:tech Singapore</a>.</div>
<p>Goodstein, the external online director for Barack Obama&#8217;s presidential campaign, was responsible for planning and implementing the now president&#8217;s online outreach efforts, <a title="obama for america" href="http://www.barackobama.com/" target="_blank">Obama for America</a>. Since joining the campaign in February 2007 Goodstein successfully employed the latest in social networking tools and mobile technologies to engage Americans, helping to drive the presidential campaign&#8217;s key objectives of canvassing votes and raising funds.</p>
<p>Goodstein&#8217;s team conceptualized Obama&#8217;s presence on <a title="twitter" href="http://www.twitter.com/" target="_blank">Twitter</a> as well, whose Twitter account @barackobama was the most followed until <a title="ashton kutcher and CNN" href="http://edition.cnn.com/2009/TECH/04/15/ashton.cnn.twitter.battle/" target="_blank">Ashton Kutcher&#8217;s Twitter publicity stunt with global news giant CNN</a> earlier in April this year.</p>
<p>So what made Obama&#8217;s online and mobile campaign such a smashing success? If I had to distil the conversation about Obama&#8217;s online campaign with Goodstein into key takeaway marketing lessons, it would be this:</p>
<p><strong>It had the 3Ms - The Man, The Manner, and The Message.</strong></p>
<p>Goodstein admits that the online campaign wouldn&#8217;t have worked as well if the man in question wasn&#8217;t Barack Obama. &#8220;It really was about the message and the messenger. There is no way to deny that it was Barack Obama as a candidate, with the right set of circumstances and the right change message.&#8221;</p>
<p>That message of hope and change came at a time when Americans were sick of the status quo and, as Scott puts it, the most divisive time for American politics he&#8217;s ever seen in his lifetime. The message of hope, he says, was really where America wanted to be. &#8220;All of a sudden, there was a candidate who&#8217;s talking about something different, a vision.&#8221;</p>
<p>And the charismatic manner that Obama brought was refreshing, and indeed, needed.</p>
<p><strong>It was about building, connecting and engaging communities.</strong></p>
<p>Popular marketing guru <a title="seth godin" href="http://www.sethgodin.com/sg/" target="_blank">Seth Godin</a>, in a <a title="accidental creative podcast interview with Seth Godin" href="http://accidentalcreative.com/blog/2008/10/22/sethgodin/" target="_blank">podcast interview with Accidental Creative</a>, talked about communities - what he calls tribes - and how Obama did something really difficult in assembling a tribe who would otherwise would never have existed.</p>
<p>Goodstein tells a powerful story on exactly how the use of online networking tools allowed exactly that, the galvanizing of communities of voters and enabling them to connect with one another. &#8220;People would bring food to the long lines (of voters) because they saw it on blogs or heard it on <a title="twitter" href="http://www.twitter.com/" target="_blank">Twitter</a>, because (the voters) can&#8217;t get out of line,&#8221; he recounts. &#8221;This encouraged those, the people who haven&#8217;t yet voted, to look forward to the voting process.&#8221;</p>
<p>Another great example of this can be found in <a title="clay shirky" href="http://www.shirky.com/bio.html" target="_blank">Clay Shirky</a>&#8217;s <a title="clay shirky TED" href="http://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html" target="_blank">recent presentation at TED</a>, who spoke about how Obama&#8217;s online campaign allowed conversations to happen between Obama and his supporters. Convene, not control, your communities - as Shirky puts it.</p>
<p>&#8220;Businesses have to willing to engage in a two-way conversations in a unique way and can no longer  just send out a press release and put a radio or TV spot one way&#8230; it&#8217;s a tough thing for businesses.&#8221;</p>
<p><strong>It told a story that was consistent and authentic.</strong></p>
<p>Goodstein shares that it was an effort to make sure that the online campaign was consistent with the overall presidential campaign. At one point, he says, they had to stop people from changing the content on the campaign website. &#8220;The front page of Barack Obama and his family photo, we just put it right there. At the end of the day, that&#8217;s what people wanted to see. Two of our opponents changed their websites all the time, buried the basic information (people were looking for).&#8221;</p>
<p>&#8220;Hillary (Clinton)&#8217;s campaign did some things that didn&#8217;t really ring authentic (to the American public). They did a lot of spoofs and things that were scripted, but didn&#8217;t ring authentic to the conversation.&#8221;</p>
<p>&#8220;Our videos were either speeches (of Obama&#8217;s) or videos about the movement. It fit our image and who Barack Obama was.&#8221;</p>
<p><strong>It supported the big picture.</strong></p>
<p>One of the comments Goodstein made really struck was how his online team viewed themselves, that they were but a part of the greater whole and did not work in isolation. &#8221;We saw ourselves as a service organization. Our job was to be of service to the finance department, the field department, and the communications team.&#8221; They were regularly in touch with the other teams, for example, running down to the policy people to ensure that messages were consistent throughout.</p>
<p>&#8220;We didn&#8217;t do technology for technology&#8217;s sake,&#8221; he states.</p>
<p><strong>It set the right goals.</strong></p>
<p>Goodstein was very careful to not put a return-on-investment (ROI) target on essentially a new initiative. &#8220;Social networking hasn&#8217;t been around or used that long on political campaigns. To put that type of false commitment on an ROI on it, to me, didn&#8217;t make sense,&#8221; Scott said. &#8220;Basically as long as one made enough money to pay for the program, anything else on top of it will be gravy.&#8221;</p>
<p>Instead, they created a list of goals that they wanted to achieve and where they wanted to be, as opposed to using existing ROI methods used for traditional outreach methods such as direct mail.</p>
<p><strong>It assigned the right amount of resources.</strong></p>
<p>Scott points out that many underestimate the amount of resources that is needed in a campaign. &#8220;Campaigns at the end of the day are about time, people and money. If it&#8217;s costing you time and people and even if it&#8217;s not costing you money, you&#8217;re probably still not spending your time and people wisely.&#8221;</p>
<p>&#8220;For the people who say that all the social networks are free, sure, but consider the number of staff and amount of training that goes into it to make sure that we&#8217;re really running it as an embassy of the campaign.&#8221;</p>
<p>&#8220;We trained a small army of volunteers on how to answer questions, so that the answer that you got off on a <a title="myspace" href="http://www.myspace.com/" target="_blank">MySpace </a>page, <a title="youtube" href="http://www.youtube.com/" target="_blank">YouTube</a>, a text message, email or call will essentially be the same&#8230; that takes a lot of training.&#8221;</p>
<div id="attachment_1893" class="wp-caption aligncenter" style="width: 614px"><a rel="attachment wp-att-1893" href="http://www.youngupstarts.com/2009/06/23/marketing-lessons-from-obamas-online-campaign/scottgoodstein-group-photo/"><img class="size-full wp-image-1893" title="scottgoodstein-group-photo" src="http://www.youngupstarts.com/wp-content/uploads/2009/06/scottgoodstein-group-photo.jpg" alt="Left to Right: Me, Bernard Leong, Scott Goodstein, Mohan Belani, Dorothy Poon, Daryl Tay, Saurabh Pandey and Shalabh Pandey." width="604" height="340" /></a><p class="wp-caption-text">Goodstein with bloggers at ad:tech Singapore: (Left to Right) Bjorn Lee, Daniel Goh, Bernard Leong, Scott Goodstein, Mohan Belani, Dorothy Poon, Daryl Tay, Saurabh Pandey and Shalabh Pandey.</p></div>
<p>You can read more about the session with Scott Goodstein from the other bloggers present:</p>
<ul>
<li><a title="bernard leong" href="http://bleongcw.typepad.com/simple_is_the_reason_of_m/2009/06/an-afternoon-with-scott-goodstein.html" target="_blank">Bernard Leong&#8217;s post</a>,</li>
<li><a title="e27" href="http://www.e27.sg/2009/06/23/from-punk-rock-to-anti-war-campaigns-to-obama-chat-with-scott-goodstein/" target="_blank">Mohan from e27&#8217;s view</a>,</li>
<li>Here&#8217;s <a title="shalabh pandey" href="http://chasingthestorm.com/snippets-from-ad-tech-asia-singapore-purple-cow-is-not-good-enough/" target="_blank">Shalabh Pandey&#8217;s take</a>,</li>
<li><a title="saurabh pandey" href="http://atomthought.com/2009/06/meeting-barrack-obamas-digital-guru/" target="_blank">Saurabh Pandey&#8217;s perspective,<br />
</a></li>
<li><a title="dorothy poon" href="http://www.dorothypoon.com/2009/06/30/adtech-singapore-thoughts-3-bloggers-session-with-scott-goodstein/" target="_blank">Dorothy Poon&#8217;s say</a>.</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.youngupstarts.com/2009/06/23/marketing-lessons-from-obamas-online-campaign/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Singapore Startups At CommunicAsia 2009</title>
		<link>http://www.youngupstarts.com/2009/06/20/singapore-startups-at-communicasia-2009/</link>
		<comments>http://www.youngupstarts.com/2009/06/20/singapore-startups-at-communicasia-2009/#comments</comments>
		<pubDate>Sat, 20 Jun 2009 14:22:22 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
		
		<category><![CDATA[Events & Happenings]]></category>

		<category><![CDATA[CommunicAsia]]></category>

		<category><![CDATA[Singapore]]></category>

		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://www.youngupstarts.com/?p=1837</guid>
		<description><![CDATA[CommunicAsia isn't exactly the place to find Singapore startups, so it was a surprise when I ran into a few familiar faces there.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1839" class="wp-caption aligncenter" style="width: 524px"><a rel="attachment wp-att-1839" href="http://www.youngupstarts.com/2009/06/20/singapore-startups-at-communicasia-2009/img_1377/"><img class="size-full wp-image-1839" title="Singapore startups at CommunicAsia 2009" src="http://www.youngupstarts.com/wp-content/uploads/2009/06/img_1377.jpg" alt="The Infocomm Singapore booth at CommunicAsia 2009." width="514" height="404" /></a><p class="wp-caption-text">The Infocomm Singapore booth at CommunicAsia 2009.</p></div>
<p><a title="communicasia" href="http://www.communicasia.com/main.htm" target="_blank">CommunicAsia</a> - one of Asia&#8217;s premier exhibitions on communications and information technology - isn&#8217;t exactly the place to find Singapore startups, being more of a stomping ground for SMEs and MNCs to network and solicit business.</p>
<p>So it was a surprise when I ran into a few familiar faces there. Most of the other startups, were sequestered in Hall 3 under <a title="IDA" href="http://www.ida.gov.sg/home/index.aspx" target="_blank">Infocomm Development Authority (IDA) of Singapore</a>&#8217;s Infocomm Singapore booth:</p>
<div id="attachment_1841" class="wp-caption aligncenter" style="width: 528px"><a rel="attachment wp-att-1841" href="http://www.youngupstarts.com/2009/06/20/singapore-startups-at-communicasia-2009/hnl1/"><img class="size-full wp-image-1841" title="Human Network Labs" src="http://www.youngupstarts.com/wp-content/uploads/2009/06/hnl1.jpg" alt="Goh Yiping (centre) of Human Network Labs." width="518" height="388" /></a><p class="wp-caption-text">Goh Yiping (centre) of Human Network Labs.</p></div>
<p>The first I ran into - Goh Yiping of <a title="HNL" href="http://www.humannetworklabs.com/" target="_blank">Human Network Labs</a>. On the final day of the exhibition, she had the opportunity to share with Minister for <a title="MCYS" href="http://app.mcys.gov.sg/web/home_main.asp" target="_blank">Community Development, Youth and Sports (MYCS)</a> Dr. Vivian Balakrishnan, who stopped by for a short chat while touring the booths.</p>
<div id="attachment_1843" class="wp-caption aligncenter" style="width: 466px"><a rel="attachment wp-att-1843" href="http://www.youngupstarts.com/2009/06/20/singapore-startups-at-communicasia-2009/tmg1/"><img class="size-full wp-image-1843" title="TheMobileGamer" src="http://www.youngupstarts.com/wp-content/uploads/2009/06/tmg1.jpg" alt="Vincent from TheMobileGamer" width="456" height="465" /></a><p class="wp-caption-text">Vincent Wang from TheMobileGamer</p></div>
<p><a title="the mobile gamer" href="http://www.themobilegamer.mobi/" target="_blank">TheMobileGamer (TMG)</a>&#8217;s COO Vincent Wang was manning their booth solo, with CEO Alvin Yap having stepped out for a while. (I have <a title="TMG interview" href="http://www.youngupstarts.com/2009/06/15/themobilegamer-trying-games-on-the-go/" target="_blank">previously featured them here</a>.)</p>
<div id="attachment_1844" class="wp-caption aligncenter" style="width: 528px"><a rel="attachment wp-att-1844" href="http://www.youngupstarts.com/2009/06/20/singapore-startups-at-communicasia-2009/orsiso/"><img class="size-full wp-image-1844" title="OrSiSo" src="http://www.youngupstarts.com/wp-content/uploads/2009/06/orsiso.jpg" alt="OrSiSo booth at CommunicAsia 2009." width="518" height="388" /></a><p class="wp-caption-text">OrSiSo booth at CommunicAsia 2009.</p></div>
<p><a title="OrSiSo" href="http://www.orsiso.com/" target="_blank">OrSiSo</a>&#8217;s CEO Thorben Linneberg was not at his booth, due to an unfortunate bike accident last week. I hear it wasn&#8217;t too serious. (I&#8217;ve previously <a title="OrSiSo" href="http://www.youngupstarts.com/2009/04/13/orsisocom-helps-you-organize-your-virtual-life/" target="_blank">covered OrSiSo here</a>.) Get well soon, Thorben!</p>
<p>I finally had the chance to say hi to <a title="phokki" href="http://beta.phokki.com/" target="_blank">Phokki</a>&#8217;s Sean Seah, whose startup had a booth there. I&#8217;ve <a title="phokki" href="http://www.youngupstarts.com/2009/04/07/phokkicom-launches-issues-call-for-digital-artists/" target="_blank">previously featured</a> them but have never met Sean face-to-face. Sean - a really decent chap, and I found out <a title="phokki" href="http://beta.phokki.com/" target="_blank">Phokki</a>&#8217;s not his first nor only startup -  even introduced me to guys from <a title="juzz4security" href="http://juzz4security.com/" target="_blank">Juzz4Security</a>, whom I plan to feature in an upcoming post. Other startups who had booths there included <a title="mywobile" href="http://www.mywobile.com/" target="_blank">MyWobile</a> and <a title="itwin" href="http://www.itwin.sg/" target="_blank">iTwin</a>.</p>
<p>A few other startups even participated in the <a title="mobile alliance" href="http://www.youngupstarts.com/2009/06/18/mobile-alliance-announced-at-communicasia-2009/" target="_blank">founding of Mobile Alliance</a>. But I&#8217;m sure I&#8217;ve missed out on some of the rest.</p>
<p>I&#8217;m hoping to see more local startups at <a title="communicasia" href="http://www.communicasia.com/main.htm" target="_blank">CommunicAsia</a> next year!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.youngupstarts.com/2009/06/20/singapore-startups-at-communicasia-2009/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Mobile Alliance Announced At CommunicAsia 2009</title>
		<link>http://www.youngupstarts.com/2009/06/18/mobile-alliance-announced-at-communicasia-2009/</link>
		<comments>http://www.youngupstarts.com/2009/06/18/mobile-alliance-announced-at-communicasia-2009/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 09:10:45 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
		
		<category><![CDATA[In the News]]></category>

		<category><![CDATA[association]]></category>

		<category><![CDATA[CommunicAsia]]></category>

		<category><![CDATA[Mobile Alliance]]></category>

		<category><![CDATA[Singapore]]></category>

		<category><![CDATA[startup]]></category>

		<category><![CDATA[Sweden Mobile Association]]></category>

		<guid isPermaLink="false">http://www.youngupstarts.com/?p=1826</guid>
		<description><![CDATA[A number of Singapore's mobile software companies, including various Singapore startups, announced at CommunicAsia 2009 the formation of Mobile Alliance, the country's first mobile software association.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1827" class="wp-caption aligncenter" style="width: 588px"><a rel="attachment wp-att-1827" href="http://www.youngupstarts.com/2009/06/18/mobile-alliance-announced-at-communicasia-2009/img_1318/"><img class="size-full wp-image-1827" title="Mobile Alliance" src="http://www.youngupstarts.com/wp-content/uploads/2009/06/img_1318.jpg" alt="Founding members of the Mobile Alliance, with various representatives from key partners." width="578" height="312" /></a><p class="wp-caption-text">Founding members of the Mobile Alliance, with various representatives from key partners.</p></div>
<p>A number of Singapore&#8217;s mobile software companies announced at <a title="communicasia 2009" href="http://www.communicasia.com/" target="_blank">CommunicAsia 2009</a> the formation of <a title="mobile alliance" href="http://www.mobilealliance.sg/" target="_blank">Mobile Alliance</a>, the country&#8217;s first mobile software association that aims to drive strategic programs to position Singapore as an attractive base to develop new mobile services and market them globally.</p>
<p>The founding members of <a title="mobile alliance" href="http://www.mobilealliance.sg/" target="_blank">Mobile Alliance</a> include various Singapore-based startups, such as <a title="human network labs" href="http://www.humannetworklabs.com/" target="_blank">Human Network Labs</a>, <a title="bak2u" href="http://www.bak2u.com/" target="_blank">Bak2U</a>, <a title="buuuk" href="http://buuuk.com/" target="_blank">buUuk</a>, <a title="mobiquest" href="http://www.mobiquest.net/" target="_blank">MobiQuest</a>, Stream Media, <a title="tencube" href="http://www.tencube.com/" target="_blank">tenCube</a> and <a title="zingmobile" href="http://www.zingmobile.com/" target="_blank">ZingMobile</a>. Boudewijin Pesch, managing director of <a title="acision" href="http://www.acision.com/" target="_blank">Acision</a> in Asia Pacific, was selected as President. &#8220;By adopting a collaborative approach, <a title="mobile alliance" href="http://www.mobilealliance.sg/" target="_blank">Mobile Alliance</a> is focused on generating greater synergies and incubating new opportunities within the mobile ecosystem in Singapore,&#8221; said Pesch.</p>
<p>Industry players such as <a title="navteq" href="http://www.navteq.com/" target="_blank">NAVTEQ</a> and <a title="gemalto" href="http://www.gemalto.com/" target="_blank">Gemalto</a> have joined the <a title="mobile alliance" href="http://www.mobilealliance.sg/" target="_blank">Mobile Alliance</a>, which will also sign an MoU with the <a title="sweden mobile association" href="http://www.adimoserver.se/sma/" target="_blank">Sweden Mobile Association</a> for cross regional collaboration.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.youngupstarts.com/2009/06/18/mobile-alliance-announced-at-communicasia-2009/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Four Singapore Startups Enter Global Business Plan Competition by DFJ and Cisco</title>
		<link>http://www.youngupstarts.com/2009/06/17/four-singapore-startups-enter-global-business-plan-competition-by-dfj-and-cisco/</link>
		<comments>http://www.youngupstarts.com/2009/06/17/four-singapore-startups-enter-global-business-plan-competition-by-dfj-and-cisco/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 09:56:25 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
		
		<category><![CDATA[In the News]]></category>

		<category><![CDATA[business plan]]></category>

		<category><![CDATA[Cisco]]></category>

		<category><![CDATA[competition]]></category>

		<category><![CDATA[Draper Fisher Jurvetson]]></category>

		<category><![CDATA[E-Thermnity]]></category>

		<category><![CDATA[Phokki.com]]></category>

		<category><![CDATA[startup]]></category>

		<category><![CDATA[TheMobileGamer]]></category>

		<category><![CDATA[Zimplistic]]></category>

		<guid isPermaLink="false">http://www.youngupstarts.com/?p=1811</guid>
		<description><![CDATA[Draper Fisher Jurvetson (DFJ) and Cisco has announced four local startups - TheMobileGamer, Phokki, E-Thermity and Zimplistic - as the Singapore entrants to their recently announced global business plan competition.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1815" class="wp-caption aligncenter" style="width: 554px"><a rel="attachment wp-att-1815" href="http://www.youngupstarts.com/2009/06/17/four-singapore-startups-enter-global-business-plan-competition-by-dfj-and-cisco/dfjcisco/"><img class="size-full wp-image-1815" title="dfjcisco" src="http://www.youngupstarts.com/wp-content/uploads/2009/06/dfjcisco.jpg" alt="The four Singapore entrants into DFJ and Cisco's global business plan competition." width="544" height="343" /></a><p class="wp-caption-text">The four Singapore entrants into DFJ and Cisco&#39;s global business plan competition.</p></div>
<p>Premier early-stage venture capital firm <a title="DFJ" href="http://www.dfj.com/" target="_blank">Draper Fisher Jurvetson (DFJ)</a> and <a title="cisco" href="http://www.cisco.com/" target="_blank">Cisco</a> has announced four local startups as the Singapore entrants to their <a title="DFJ cisco business plan competition" href="http://newsroom.cisco.com/dlls/2009/corp_060809.html" target="_blank">recently announced global business plan competition</a>.</p>
<p>The competition seeks to find new technology-oriented ideas from aspiring college and university student entrepreneurs around the world, and will select sixteen finalists on June 19, 2009. The winner, who will be announced on June 30, 2009, will receive a minimum of US$250,000 seed money as well as receive professional feedback and mentorship from both DFJ and Cisco.</p>
<p>The Singapore entrants are:</p>
<p>1. <strong><a title="the mobile gamer" href="http://www.themobilegamer.mobi/" target="_blank">TheMobileGamer (TMG)</a></strong>, which created mobile gaming application <a title="gamemo" href="http://www.gamemo.mobi/" target="_blank">GameMo</a> (here for a <a title="TMG interview" href="http://www.youngupstarts.com/2009/06/15/themobilegamer-trying-games-on-the-go/" target="_blank">previous interview</a>),</p>
<p>2. <strong><a title="phokki.com" href="http://www.phokki.com/" target="_blank">Phokki</a></strong>, a Web 2.0-based photo-touching and photo-styling service (<a title="phokki" href="http://www.youngupstarts.com/2009/04/07/phokkicom-launches-issues-call-for-digital-artists/" target="_blank">previously featured here</a>),</p>
<p>3. <strong>E-Thermnity</strong>, which designed a baby milk bottle that changes color according to temperature, and</p>
<p>4. <a title="zimplistic" href="http://www.zimplistic.com/" target="_blank"><strong>Zimplistic</strong></a>, which designed Rotimatic, an automatic chapati machine.</p>
<p>They will compete with business plans from 16 other countries around the world including China, India and Vietnam. Competition finalists will be selected on various criteria including the quality of the management team, technical innovation, addressable market size, competitive positioning, barriers, capital efficiency and financial projections.</p>
<p>This is the first time the competition is aimed at a global market, made possible by <a title="dfj global network" href="http://www.dfj.com/network/" target="_blank">DFJ’s Global Network</a> and <a title="cisco telepresence" href="http://www.cisco.com/en/US/netsol/ns669/networking_solutions_solution_segment_home.html" target="_blank">Cisco TelePresence</a>, which allows live, face-to-face network communications experience that enables the finalists from around the world to present their business plans in real time to a joint panel of <a title="DFJ" href="http://www.dfj.com/" target="_blank">DFJ</a> and <a title="cisco" href="http://www.cisco.com/" target="_blank">Cisco</a> executives based in San Jose. “We believe that technology has no borders and that there are talented entrepreneurs everywhere who want to change the world, and we look forward to partnering with them,” says Tim Draper, <a title="DFJ" href="http://www.dfj.com/" target="_blank">DFJ</a>&#8217;s managing director.</p>
<p>Let&#8217;s wish our Singapore hopefuls well!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.youngupstarts.com/2009/06/17/four-singapore-startups-enter-global-business-plan-competition-by-dfj-and-cisco/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
