Your Message Made Easy

Know Our Names

admin — Wed, 27 Oct 2010 22:48:12 +0000

If you’ve ever had to wait for a bus in Brighton & Hove (hopefully not for too long), you’ll have noticed that each bus has a name. They’re all named after people no longer with us, who’ve made a significant contribution to the area or who had a strong connection with our city during their lifetime.

Many names you’ll know like musical legend Dusty Springfield or wartime hero Winston Churchill, but there are some names that make you scratch your head. Who was Maria Fitzherbert? What did William Stroudley do that makes him such a significant local figure? Or indeed what is Sir WInston’s connection with Brighton?

In our latest series of features for Brighton & Hove Buses heritage Sussex radio presenter Danny Pike enlists the help of some local experts to tell the stories behind the names that now ride pride of place on the front of the city’s buses.

For more click the “Know Our Names” tab at the On Route Radio Player

Don’t let your business get out of control

admin — Fri, 01 Oct 2010 15:34:13 +0000

What is logistics management and why might a company need it?

As Spencer Kelly and the team from Walker Logistics explain, business might be booming but if it gets out of control and you can’t keep track of stock, orders and distribution, even the best made plans can turn to disaster.

We were asked by Walker Logistics to produce a short video that explained not only what logistics is but to clearly highlight the the values of their organisation to potential customers.

Walker Logistics from Mark Walker on Vimeo.

How can I ever trust you again?

admin — Sun, 06 Jun 2010 11:41:53 +0000

Marital therapist Andrew G Marshall turns to Your Message Made Easy for some help!

Help that is in creating Radio Andrew.

How can I ever trust you again? is just one of the books by therapist Andrew G Marshall and as Marshall explains to Sean Bolger in a set of fascinating and revealing radio interviews, few things in life are more traumatic than discovering your partner has been cheating on you. Why do some couples emerge stronger after an affair and go on to form a better relationship? To find out more have a listen to Radio Andrew.

The Brand Radio product Radio Andrew from Your Message Made Easy has been designed to create a human connection between the author and his books.

Andrew G Marshall regularly writes for The TImes and his books have been translated into fifteen different languages. Your Message Made Easy is pleased to be working with Andrew in the marketing and promotion of his work.

Pride & Joy – My Amazing 25 Year Journey With Brighton & Hove Buses

admin — Sun, 06 Jun 2010 11:12:09 +0000

PRIDE & JOY – by Roger French OBE charts the history of Brighton & Hove Buses over the last quarter of a century and includes the background to many of the innovations made during this time.

To coincide with the release of ‘Pride & Joy’ Your Message Made Easy was asked to help in the promotion the the book. In a fascinating conversation Sean Bolger talks to the man behind the company Roger French. We discover more out about the man and his personal achievements and discover what impact his involvement in the city of Brighton and Hove has had, including his charity work of which all profits from the book are being donated.

What was it like to run a company during Mrs Thatcher’s 80’s and take it from nationalisation to privatisation? What was it like to own your own bus company and then sell it to a big group? This and more from the man who went from bus conductor to bus owner and who still has a clear vision for the future of one of the country’s most successful bus companies can be heard at On Route Radio.

Pride & Joy is available now and all profits from sales through Brighton & Hove Buses are being donated to the Martlets Hospice and the Argus Appeal, two local charities with which Roger French has been involved for many years.

On Route Radio is a Brand Radio product, produced for Brighton and Hove Buses by Your Message Made Easy. To find out how Brand Radio can work for your company or organisation just get in touch.

On Route Radio

admin — Tue, 06 Apr 2010 15:24:06 +0000

April 2010 and the launch of ‘On Route Radio’, the new online radio service from Brighton and Hove Buses.

In this, their 75^th Anniversary year, Brighton and Hove Buses are pleased to announce the launch of a new radio service on their website www.buses.co.uk

In a bold move, one of the country’s most progressive local bus companies has employed the services of Brighton based production company Your Message Made Easy to create a series of monthly radio features which can either be downloaded or streamed online.

The features will highlight some of the special ticketing deals, focus on some of the great days out available on the company’s buses and luxury coaches and provide entertaining and engaging content for the people of Sussex.

Mark Walker, Creative Director at Your Message Made Easy says “The internet and fast broadband enables any company to become a broadcaster. It’s our intention to use radio, already a trusted friend, not only as a great source of entertainment but also as a powerful marketing tool for Brighton and Hove Buses”.

Another regular feature, ‘Ask Roger’ sees Roger French, the Managing Director of Brighton and Hove Buses answering questions from the city’s bus passengers. This will be a direct and open forum where some of the public transportation issues arising in Brighton and Hove will be aired.

“The ASK Roger feature is a great opportunity for me to publicly respond to genuine feedback and comments received from our passengers out and about in the city”, Roger French explained. “We’re delighted with our first On Route Radio monthly broadcasts and look forward to more in the coming months”.

On Route Radio – a regular appointment to listen at your desk or on the move!

To listen go to www.buses.co.uk/radio and for more information on how Brand Radio from Your Message Made Easy could work for you just get in touch.

Cry Baby

admin — Mon, 11 Jan 2010 12:59:22 +0000

Background

BabyCentre’s mission is to help parents make the most of one of life’s greatest experiences. It offers parents all the information, support and reassurance they need and aims to become their most trusted parenting resource. The topics covered are exhaustive and wide ranging, featuring articles from doctors, midwives and real life experiences from fellow parents.

Objectives

To create useful, contemporary and relatable branded content, in the form of mini radio programmes that can be accessed via the website. These are then consumed by the end user at a convenient time to fit in with the busy lifestyles of mothers and mothers-to-be. The key driver was to make the end result accessible and ‘real’, so the listener can empathise and relate to the material.

Mechanic

Various elements were required to produce the finished product; scripts and content were predetermined by Content Consultants, on-site interviews with mothers were carried out and a sonic logo and liners were produced. The main presentation was recorded in studio, being fronted by the website’s editor and post production/ editing undertaken at our production base.

Results

9 programmes were produced, of between 10 and 20 minutes in length, concentrating on specific subjects including coping with tiredness, nappy changing and dealing with cravings. As you would expect, there was plenty of advice and tips from the experts, but the main focus was on real women, talking about real experiences. Though the programmes were credited briefly at the start, the aim was to provide useful, value added content for mothers and mothers – to –be, uncluttered by branding until right at the end, when a sponsor tag was incorporated. As the programmes are downloadable for free, the client’s aim was to further underline Johnson & Johnson’s place as a market leading provider of not only products for mothers, but also as a trusted advisor and guide, helping to demystify the process from before birth and beyond.

Priceless Value From Saatchi & Saatchi Chief Exec.

admin — Mon, 30 Nov 2009 15:23:24 +0000

Kevin Roberts, CEO worldwide at Saatchi and Saatchi, talks to Sean Bolger about the new attraction economy and the need to engage and inspire.

Your Brand Is Already Under Discussion.

admin — Tue, 01 Sep 2009 07:04:14 +0000

Your choice is whether or not to join in.

Engagement can be beneficial. Wise conversation curation can transform an ebbing sea of increasingly inattentive “consumers” into a thriving, engaged, interacting “community.”

But it introduces unpredictable risks. What the wired world wants is honesty, unguardedness, apologies, freebies. These are difficult propositions for liability-conscious corporate entities to entertain.

Your lawyers may not be happy. And nobody likes to make lawyers unhappy. But this is the kind of relationship people want with brands now…and that means, increasingly, this is how business is going to get done.

Check out “Story Telling Through Social Media”

Manage those tweets with Co Tweet

admin — Mon, 17 Aug 2009 06:33:36 +0000

If you have multiple Twitter accounts, and possibly different people responsible for different streams, take a look at Co Tweet. This is a brilliant way of keeping control and managing the flow of information.

Multiple account holders, monitor keywords and trends, tweet assignments and notifications… Brilliant.

More HERE

Content Marketing Check List for 2009

admin — Sun, 02 Aug 2009 10:31:30 +0000

If 2008 was the year social media went mainstream, 2009 should be the year of content marketing… the corporation as media company, the brand as publisher and broadcaster.

Creating content that engages is the challenge. You can forget going out and buying an ad. You’ve got to create- or hire someone to create for you.