http://rodjohns.typepad.com/yourprguy/ Where Social Media and Public Relations Collide. en-US 2009-11-07T15:14:03-05:00 http://feedproxy.google.com/~r/yourprguy_1/~3/VU12ZMSpL-w/is-your-twitter-to-big-for-your-pants-and-relationships.html Geoff Livingston wrote, "Everyone always seems fascinated with Twitter follower counts." But is the size of your followers on Twitter a gauge of how well you're building relationships that matter through Twitter? Livingston and Beth Kanter wanted to find out....<img src="http://feeds.feedburner.com/~r/yourprguy_1/~4/VU12ZMSpL-w" height="1" width="1"/> Rodger Johnson 2009-11-07T15:14:03-05:00 http://rodjohns.typepad.com/yourprguy/2009/11/is-your-twitter-to-big-for-your-pants-and-relationships.html http://feedproxy.google.com/~r/yourprguy_1/~3/TsiUohMvJOs/tweet-me-small-9-twitter-resources-you-dont-want-to-miss.html Twitter keeps surprising me. Actually, not Twitter, but the values of Twitter for public relations. And this list of resources are also testament that social media belongs in the PR bucket. So, I'm compiling this for your benefit, but also...<img src="http://feeds.feedburner.com/~r/yourprguy_1/~4/TsiUohMvJOs" height="1" width="1"/> Rodger Johnson 2009-11-04T08:08:00-05:00 http://rodjohns.typepad.com/yourprguy/2009/11/tweet-me-small-9-twitter-resources-you-dont-want-to-miss.html http://feedproxy.google.com/~r/yourprguy_1/~3/2y2UEhaG1xU/public-relations-strategy-tip-how-to-optimize-your-clients-blog-for-search.html Most Internet traffic is driven by search engines, and search optimization means developing web content that maximizes the number of visitors to that content. Let me qualify that. You want the right traffic from the right people interested in what...<img src="http://feeds.feedburner.com/~r/yourprguy_1/~4/2y2UEhaG1xU" height="1" width="1"/> Rodger Johnson 2009-10-30T08:00:00-04:00 http://rodjohns.typepad.com/yourprguy/2009/10/public-relations-strategy-tip-how-to-optimize-your-clients-blog-for-search.html http://feedproxy.google.com/~r/yourprguy_1/~3/of0dwqQqCDI/five-tips-to-get-your-company-into-social-media.html In the past, I've talked to companies about using social media, but many senior managers and small business owners look at me with a wary eye. They don't know much about social media beyond what their children tell them. So...<img src="http://feeds.feedburner.com/~r/yourprguy_1/~4/of0dwqQqCDI" height="1" width="1"/> Rodger Johnson 2009-10-29T12:19:55-04:00 http://rodjohns.typepad.com/yourprguy/2009/10/five-tips-to-get-your-company-into-social-media.html http://feedproxy.google.com/~r/yourprguy_1/~3/H4vDlii7aN0/how-to-make-sponsored-conversations-work-for-you.html Awhile back, I write on sponsored conversations. Then I touched on the decision to sponsor or not sponsor conversations with bloggers. The idea of such a tool is to pay bloggers to write about your product or service. It adds...<img src="http://feeds.feedburner.com/~r/yourprguy_1/~4/H4vDlii7aN0" height="1" width="1"/> Rodger Johnson 2009-10-27T14:37:51-04:00 http://rodjohns.typepad.com/yourprguy/2009/10/how-to-make-sponsored-conversations-work-for-you.html http://feedproxy.google.com/~r/yourprguy_1/~3/pHEARfWJF_M/stories-bind-us-together.html Over on the Digitalia blog at Firebelly, Duncan Alney talked with David Hoppe about the importance of stories. Hoppe, a columnist for Nuvo, among many other writing endeavors, puts content in context and tells us why it is important.<img src="http://feeds.feedburner.com/~r/yourprguy_1/~4/pHEARfWJF_M" height="1" width="1"/> Rodger Johnson 2009-10-27T09:09:11-04:00 http://rodjohns.typepad.com/yourprguy/2009/10/stories-bind-us-together.html http://feedproxy.google.com/~r/yourprguy_1/~3/lqSj7lFyObc/top-50-indiana-blogs-make-a-vote-for-your-pr-guy.html Okay, so we have a friendly competition going on here. It's the annual Top 50 Indiana Blogs. Well, I was in the top 50, but someone hasn't been voting. That someone is you. If you like Your PR Guy's content...<img src="http://feeds.feedburner.com/~r/yourprguy_1/~4/lqSj7lFyObc" height="1" width="1"/> Rodger Johnson 2009-10-26T14:17:07-04:00 http://rodjohns.typepad.com/yourprguy/2009/10/top-50-indiana-blogs-make-a-vote-for-your-pr-guy.html http://feedproxy.google.com/~r/yourprguy_1/~3/PNyDyWEobas/the-right-way-to-track-social-media.html Recently, I saw an advertisement for a social media job. Among other social connections, the company wanted to know how many Twitter followers of each applicant. The new social media job is a director's position charged with strategy development. So...<img src="http://feeds.feedburner.com/~r/yourprguy_1/~4/PNyDyWEobas" height="1" width="1"/> Rodger Johnson 2009-10-26T09:00:00-04:00 http://rodjohns.typepad.com/yourprguy/2009/10/the-right-way-to-track-social-media.html