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</style></head><body class="reddit-sans"><div hidden=""><!--$--><!--/$--></div><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-T276MZ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><div id="app_root"><div class="Header__Overlay-sc-2f1b81c1-1 hxbZWN"><div class="Header__SideDrawer-sc-2f1b81c1-2 fqhsDW"><!--$!--><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template>Sidebar is Loading...<!--/$--></div></div><div id="piano-model"><header><div class="block md:hidden bg-white text-center my-[1rem]"><div class="relative"><div id="21839526463-11049889789" height="50" class="AdUnit__AdUnitDiv-sc-8b0d13e6-0 heqzaZ"></div><div width="320" height="50" class="AdUnit__LoadingUnit-sc-8b0d13e6-1 gcExiv">ADVERTISEMENT</div><a href="https://tally.so/r/5BZBWv" target="_blank" class="false bg-[#fff] text-[#000] font-extrabold text-[14px] flex items-center justify-center gap-[10px]">Advertise with us<svg width="5" height="9" viewBox="0 0 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169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l192 192z"></path></svg></p></div><div class="flex items-center gap-x-2 cursor-pointer whitespace-nowrap capitalize"><p class="text-[#000]">Stories<!-- --> <svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="chevron-down" class="svg-inline--fa fa-chevron-down false h-[15px] w-[11px]" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M233.4 406.6c12.5 12.5 32.8 12.5 45.3 0l192-192c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L256 338.7 86.6 169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l192 192z"></path></svg></p></div><div class="flex items-center gap-x-2 cursor-pointer whitespace-nowrap capitalize"><p class="text-[#000]">Reports<!-- --> <svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="chevron-down" class="svg-inline--fa fa-chevron-down false h-[15px] w-[11px]" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M233.4 406.6c12.5 12.5 32.8 12.5 45.3 0l192-192c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L256 338.7 86.6 169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l192 192z"></path></svg></p></div></div><div class="px-4 md:px-0"><div class="border-b border-dotted border-gray-400 md:border-none"></div></div><div class="container flex items-center justify-center lg:hidden px-4 py-0 md:py-4"><div class="false py-[0.75rem] flex items-center gap-x-2 px-[0.7rem]"><p class="text-[#000] text-[14px] font-gothic text-[14px] leading-[24px]">Brands</p><svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="chevron-down" class="svg-inline--fa fa-chevron-down false h-[15px] w-[11px]" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" color="#000"><path fill="currentColor" d="M233.4 406.6c12.5 12.5 32.8 12.5 45.3 0l192-192c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L256 338.7 86.6 169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l192 192z"></path></svg><div class="absolute inset-0 w-[100%] h-[100vh] overflow-y-auto bg-white top-[54px] pt-[2rem] pb-15 transition duration-700 pb-[15rem] transform scale-y-0 transform-origin-top"><div class="flex flex-col gap-y-[0.5rem] px-6 pb-[9rem]"><div><div class="flex item-center justify-between py-[1rem]"><div class="w-[345px] h-[60px] bg-gray-200 animate-pulse"></div></div></div><div><div class="flex item-center justify-between py-[1rem]"><div class="w-[345px] h-[60px] bg-gray-200 animate-pulse"></div></div></div><div><div class="flex item-center justify-between py-[1rem]"><div class="w-[345px] h-[60px] bg-gray-200 animate-pulse"></div></div></div><div><div class="flex item-center justify-between py-[1rem]"><div class="w-[345px] h-[60px] bg-gray-200 animate-pulse"></div></div></div><div><div class="flex item-center justify-between py-[1rem]"><div class="w-[345px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div></div></div><div class="border-r-2 border-solid 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animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div></div><div class="grid grid-cols-4 gap-x-[2rem] mt-[1rem]"><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div></div><div class="grid grid-cols-4 gap-x-[2rem] mt-[1rem]"><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div><div><div class="w-[300px] h-[20px] bg-gray-200 animate-pulse"></div><div class="flex flex-col"><div class="mb-[2rem]"><div class="w-[250px] h-[20px] my-[1rem] bg-gray-200 animate-pulse"></div><div class="w-[300px] h-[60px] bg-gray-200 animate-pulse"></div></div></div></div></div></div></div></div></div><div class="border-r-2 border-solid border-[#D1D1D1] h-4"></div><div class="false py-[0.75rem] flex items-center gap-x-2 px-[0.7rem]"><p class="text-[#000] text-[14px] font-gothic text-[14px] leading-[24px]">Stories</p><svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="chevron-down" class="svg-inline--fa fa-chevron-down false h-[15px] w-[11px]" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" color="#000"><path fill="currentColor" d="M233.4 406.6c12.5 12.5 32.8 12.5 45.3 0l192-192c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L256 338.7 86.6 169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l192 192z"></path></svg><div class="absolute inset-0 w-[100%] h-[100vh] overflow-y-auto bg-white top-[54px] pt-[2rem] pb-15 transition duration-700 pb-[15rem] transform scale-y-0 transform-origin-top"><div class="flex flex-col gap-y-10 px-6 pb-[10rem]"><div class="flex flex-col gap-y-6"><p class="text-[28px] font-extrabold">General</p><div class="flex flex-col gap-y-5"><a href="https://yourstory.com/search?page=1&amp;category=In%2520Depth"><p class="text-[#555] text-[20px] font-medium">In-Depth</p></a><a href="https://yourstory.com/search?page=1&amp;category=Announcement"><p class="text-[#555] text-[20px] font-medium">Announcement</p></a><a href="https://yourstory.com/search?page=1&amp;category=Reports"><p class="text-[#555] text-[20px] font-medium">Reports</p></a><a href="https://yourstory.com/category/news"><p class="text-[#555] text-[20px] font-medium">News</p></a><a href="https://yourstory.com/category/funding"><p 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md:leading-[26px] font-medium md:font-normal line-clamp-3  hover:underline">Hiring of AI professionals in India rises by 59.5%: LinkedIn report</p></a></div></div></div></div><div class="flex gap-x-[50px]"><div class="w-full"><div class="flex flex-col cursor-pointer"><div class="relative w-full aspect-video"><a class="text-inherit undefined" href="/2026/04/pine-labs-acquires-d2c-saas-startup-shopflo-for-rs-88-cr"><img alt="Pine Labs acquires D2C SaaS startup Shopflo for Rs 88 Cr

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" fetchPriority="high" width="768" height="358" decoding="async" data-nimg="1" class="w-full h-[358px] object-cover" style="color:transparent" sizes="100vw" srcSet="https://images.yourstory.com/cs/2/c5c652a0fb5a11eca125d7821ea2fbc4/Image2tqc-1777126331232.jpg?ar=1%3A1&amp;mode=crop&amp;crop=faces&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/c5c652a0fb5a11eca125d7821ea2fbc4/Image2tqc-1777126331232.jpg?ar=1%3A1&amp;mode=crop&amp;crop=faces&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/c5c652a0fb5a11eca125d7821ea2fbc4/Image2tqc-1777126331232.jpg?ar=1%3A1&amp;mode=crop&amp;crop=faces&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/c5c652a0fb5a11eca125d7821ea2fbc4/Image2tqc-1777126331232.jpg?ar=1%3A1&amp;mode=crop&amp;crop=faces&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/c5c652a0fb5a11eca125d7821ea2fbc4/Image2tqc-1777126331232.jpg?ar=1%3A1&amp;mode=crop&amp;crop=faces&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/c5c652a0fb5a11eca125d7821ea2fbc4/Image2tqc-1777126331232.jpg?ar=1%3A1&amp;mode=crop&amp;crop=faces&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/c5c652a0fb5a11eca125d7821ea2fbc4/Image2tqc-1777126331232.jpg?ar=1%3A1&amp;mode=crop&amp;crop=faces&amp;format=auto&amp;w=1920&amp;q=75"/></div></a></div><div class="mx-[1rem] relative h-[17rem]"><div class="border border-solid border-gray-300 absolute top-[-2rem] bg-white text-center px-[1rem]"><div class="mt-[1rem] flex justify-center items-center"><div class="h-[8px] w-[8px] bg-[#000] my-auto mr-[0.75rem]"></div><a class="text-inherit undefined" href="/category/fintech"><p class="font-semibold text-[#000] font-mono text-normal leading-[16px]">FinTech</p></a></div><a class="text-inherit undefined" href="/2026/04/pine-labs-acquires-d2c-saas-startup-shopflo-for-rs-88-cr"><h4 class="text-semilarge font-extrabold tracking-tight text-[#000] mt-[0.5rem] line-clamp-3">Pine Labs acquires D2C SaaS startup Shopflo for Rs 88 Cr

</h4></a><p class=" text-normal mt-[0.5rem] font-normal text-[#000] line-clamp-4">The acquisition will help Pine Labs offer an end-to-end platform for D2C merchants, spanning in-store payments, online checkout and conversion optimisation, growth tools, and consumer engagement and retention capabilities.

</p><a class="text-inherit undefined" href="/author/thimmaya-poojary"><p class="text-normal font-semibold text-[#000] my-[0.9rem] "> <!-- -->Thimmaya Poojary</p></a></div></div></div><section class="mt-[2rem]"><div class="py-[1rem]"><div><div class="section__vector"><svg width="178" height="46" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M154.22 3.753c1.023.106 1.877.192 2.732.284.349.037.697.08 1.044.132.346.05.544-.038.62-.427.183-.92.413-1.83.623-2.745.028-.124.031-.258.217-.372.498.742.999 1.485 1.498 2.23.103.153.221.299.304.462.202.386.445.375.81.188 1.099-.56 2.217-1.08 3.481-1.688l-.817 2.425c-.388 1.153-.386 1.145.785 1.572.795.29 1.582.606 2.486.954-.604.43-1.217.622-1.765.928-.29.161-.589.31-.896.437-.354.147-.335.314-.098.565.669.713 1.325 1.438 1.983 2.16.06.064.101.144.171.248-.232.136-.454.075-.662.06-.885-.055-1.771-.111-2.654-.19-.366-.033-.527.102-.617.453-.254.98-.54 1.952-.817 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11.396-10.868c6.468 0 11.44 4.752 11.44 10.868 0 6.116-4.972 10.824-11.44 10.824Zm0-6.38c2.508 0 4.4-1.936 4.4-4.444 0-2.552-1.892-4.488-4.4-4.488-2.464 0-4.4 1.936-4.4 4.488 0 2.508 1.936 4.444 4.4 4.444Zm27.563-15.224c5.455 0 9.855 4.708 9.855 10.78 0 6.028-4.444 10.736-9.855 10.736-2.112 0-3.916-.748-5.325-2.024V45.46h-7.567V15.98l6.732-.704v2.728c1.452-1.892 3.564-2.948 6.16-2.948Zm-1.54 15.224c2.463 0 4.355-1.936 4.355-4.444 0-2.552-1.892-4.488-4.356-4.488-2.507 0-4.4 1.936-4.4 4.488 0 2.508 1.893 4.444 4.4 4.444ZM93.286 5.2c6.996 0 12.056 4.664 12.056 11.088 0 6.468-5.06 11.176-12.056 11.176h-2.553V36h-7.787V5.2h10.34Zm-.793 15.664c2.904 0 5.016-1.892 5.016-4.576 0-2.64-2.112-4.488-5.016-4.488h-1.76v9.064h1.76Zm19.927-7.7c-2.464 0-4.444-1.936-4.444-4.268s1.98-4.268 4.444-4.268 4.444 1.936 4.444 4.268-1.98 4.268-4.444 4.268ZM108.593 36V16.024l7.568-.792V36h-7.568Zm22.367.66c-6.556 0-11.44-4.664-11.44-10.824 0-6.204 4.972-10.868 11.396-10.868 1.936 0 3.74.396 5.368 1.056l-1.012 6.292c-1.408-.66-2.64-1.012-3.828-1.012-2.816 0-4.708 1.98-4.708 4.488 0 2.464 1.848 4.488 4.796 4.488 1.232 0 2.596-.352 4.048-1.1l.88 6.292c-1.716.704-3.476 1.188-5.5 1.188Zm30.084-.66h-8.668l-5.28-8.8V36h-7.568V5.068l7.568-.836v19.536l5.192-8.14h8.36l-6.688 9.768L161.044 36Zm8.229.66c-2.376 0-4.752-.66-6.864-1.672l.792-5.368c1.892.924 3.652 1.54 5.236 1.54 1.232 0 1.892-.484 1.892-1.232 0-.66-.44-1.144-1.804-1.54l-.836-.308c-2.992-1.1-4.928-3.256-4.928-6.468 0-3.828 2.948-6.644 7.744-6.644 2.024 0 4.268.528 6.292 1.32l-.836 5.368c-1.804-.836-3.784-1.408-5.06-1.408-1.056 0-1.496.528-1.496 1.1 0 .528.352 1.012 1.452 1.408l.968.352c3.696 1.32 5.544 3.388 5.544 6.644 0 4.136-3.168 6.908-8.096 6.908Z" fill="#000"></path></svg></div><h2 class="section__title">Top Picks</h2></div></div><div class="flex flex-wrap w-full"><div class="w-1/2 p-[0.5rem]"><div class="flex flex-col gap-y-[0.75rem] cursor-pointer max-w-[215px]"><div class="relative aspect-video w-[170px] md:w-[100%]"><a 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1.968.054.058.092.131.156.226-.211.124-.413.068-.603.056-.806-.051-1.613-.102-2.417-.175-.333-.03-.48.094-.562.413-.23.893-.491 1.779-.743 2.666-.045.155-.108.305-.202.572-.459-.79-.867-1.477-1.261-2.171-.677-1.194-.67-1.192-1.773-.397-.623.45-1.257.887-1.924 1.357-.107-.294.016-.512.057-.727.149-.757.298-1.515.485-2.263.106-.426.01-.6-.448-.652-.885-.1-1.765-.259-2.646-.396-.11-.017-.239.011-.356-.152.674-.542 1.332-1.11 2.033-1.617.407-.295.389-.523.101-.885-.57-.717-1.1-1.465-1.74-2.327h-.002Z"></path></svg><span class="item">Startup news and updates: Daily roundup (September 2, 2025)</span></a><a href="/2025/03/mcap-of-seven-of-top-10-valued-firms-jumps-rs-210-lakh-cr-ril-tcs-major-winners" class="inline-flex items-center h-full text-white hover:underline"><svg aria-hidden="true" focusable="false" data-prefix="ys" data-icon="Star" class="svg-inline--fa fa-Star text-[14px]" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" color="#FF2020"><path fill="currentColor" 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1.354 1.364 2.033.094.14.2.272.277.42.183.352.404.342.738.171 1-.51 2.018-.983 3.17-1.537l-.745 2.21c-.354 1.05-.352 1.042.715 1.431.724.265 1.44.553 2.264.87-.55.39-1.108.566-1.607.844a7.889 7.889 0 0 1-.816.399c-.323.133-.305.285-.09.514.61.65 1.207 1.31 1.806 1.968.054.058.092.131.156.226-.211.124-.413.068-.603.056-.806-.051-1.613-.102-2.417-.175-.333-.03-.48.094-.562.413-.23.893-.491 1.779-.743 2.666-.045.155-.108.305-.202.572-.459-.79-.867-1.477-1.261-2.171-.677-1.194-.67-1.192-1.773-.397-.623.45-1.257.887-1.924 1.357-.107-.294.016-.512.057-.727.149-.757.298-1.515.485-2.263.106-.426.01-.6-.448-.652-.885-.1-1.765-.259-2.646-.396-.11-.017-.239.011-.356-.152.674-.542 1.332-1.11 2.033-1.617.407-.295.389-.523.101-.885-.57-.717-1.1-1.465-1.74-2.327h-.002Z"></path></svg><span class="item">Startup news and updates: daily roundup (February 4, 2026)</span></a><a href="/2025/09/startup-news-updates-daily-roundup-september-18-2025" class="inline-flex items-center h-full text-white 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gap-y-[28px]"><div class="flex flex-col gap-y-[16px]"><div class="flex group"><div class="h-[8px] w-[8px] bg-[#000] my-auto mr-[0.75rem] cursor-pointer group-hover:bg-[#ff0e01]"></div><a class="text-inherit undefined" href="/"><p class="text-normal md:text-[20px] font-semibold md:font-bold tracking-tight capitalize group- group-hover:underline cursor-pointer">YourStory</p></a></div><a class="text-inherit undefined" href="/video/ai-at-scale-powering-650m-users-tech-transformers-rahul-chari-phonepe"><h3 class="text-[34px] md:text-[48px] font-medium md:font-semibold leading-[40px] md:leading-[60px] tracking-tight line-clamp-4  hover:underline">AI at Scale: Powering 650M+ Users | Tech Transformers with Rahul Chari, PhonePe
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22.4038C28.8391 21.8905 29.0183 21.3252 28.7776 20.8272C28.485 20.223 27.6328 19.7593 27.0199 20.2961C26.7184 20.5603 26.5368 20.8005 26.4325 21.192C26.3773 21.3991 26.332 21.609 26.2774 21.8165C26.1802 22.1842 26.0831 22.553 25.9848 22.9209C25.8917 23.2685 25.8186 23.5089 25.6853 23.9085C25.5598 24.2849 25.4238 24.6579 25.2796 25.0272C25.4551 20.3434 25.1663 15.5849 22.6387 11.5097L22.6365 11.5099Z" fill="#FF2020"></path></g><defs><clipPath id="clip0_2220_2099"><rect width="15.1885" height="31.1179" fill="white" transform="translate(0 11.7979) rotate(-50.9629)"></rect></clipPath></defs></svg></h2><div class="featured_series"><div class="slick-slider mb-[5rem] hidden md:block slick-initialized" dir="ltr"><button class="absolute left-0 right-0 bottom-[18rem] bg-[#fff] z-[999] slider_arrow_shadow w-[50px] h-[50px] border border-black transition-color duration-300 opacity-30"><svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="chevron-left" class="svg-inline--fa fa-chevron-left " role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 512"><path fill="currentColor" d="M9.4 233.4c-12.5 12.5-12.5 32.8 0 45.3l192 192c12.5 12.5 32.8 12.5 45.3 0s12.5-32.8 0-45.3L77.3 256 246.6 86.6c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0l-192 192z"></path></svg></button><div class="slick-list"><div class="slick-track" style="width:250%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:14.285714285714286%"><div><div tabindex="-1" style="width:100%;display:inline-block"><div class="pr-0 flex flex-col cursor-pointer max-w-[440px]"><div class="relative aspect-square max-h-[440px]"><a class="text-inherit undefined" href="https://yourstory.com/series/in-conversation-with"><img data-cursor-tracker-text="Watch" alt="In conversation with Shradha Sharma" loading="lazy" decoding="async" data-nimg="fill" class="w-full h-[430px] object-cover" 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class="text-[12px] md:text-[20px] font-bold md:font-semibold tracking-tight capitalize cursor-pointer">Startups</p></div></div><a class="text-inherit undefined" href="https://yourstory.com/series/the-mass-effect-a-spark-that-ignites-a-flame-a-cat"><h3 class="text-[20px] leading-[20px] md:text-[28px] md:leading-[32px] font-normal md:font-semibold text-[#000] mt-[0.5rem] md:mt-[1rem] line-clamp-2 md:line-clamp-3  hover:underline">The Mass Effect - a spark that ignites a flame, a catalyst for a chain reaction</h3></a></div></div></div></div><div data-index="3" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:14.285714285714286%"><div><div tabindex="-1" style="width:100%;display:inline-block"><div class="pr-0 flex flex-col cursor-pointer max-w-[440px]"><div class="relative aspect-square max-h-[440px]"><a class="text-inherit undefined" href="https://yourstory.com/series/mavericks-season-3"><img data-cursor-tracker-text="Watch" alt="Mavericks - Season 3" 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https://images.yourstory.com/cs/series/Mavericks31-1-1724671697689.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/series/Mavericks31-1-1724671697689.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/></a></div><div class="flex group mt-[0.75rem] md:mt-[1rem]"><div class="h-[8px] w-[8px] bg-[#000] my-auto mr-[0.75rem]"></div><div class="text-inherit undefined"><p class="text-[12px] md:text-[20px] font-bold md:font-semibold tracking-tight capitalize cursor-pointer">Startups</p></div></div><a class="text-inherit undefined" href="https://yourstory.com/series/mavericks-season-3"><h3 class="text-[20px] leading-[20px] md:text-[28px] md:leading-[32px] font-normal md:font-semibold text-[#000] mt-[0.5rem] md:mt-[1rem] line-clamp-2 md:line-clamp-3  hover:underline">Mavericks - Season 3</h3></a></div></div></div></div><div data-index="4" class="slick-slide" tabindex="-1" aria-hidden="true" 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style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="https://images.yourstory.com/cs/series/MoneymatterstbnlIpsita800x800-1734507721720.jpg?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/series/MoneymatterstbnlIpsita800x800-1734507721720.jpg?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/series/MoneymatterstbnlIpsita800x800-1734507721720.jpg?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/series/MoneymatterstbnlIpsita800x800-1734507721720.jpg?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/series/MoneymatterstbnlIpsita800x800-1734507721720.jpg?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, 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https://images.yourstory.com/cs/series/YSFW01-02-1713246900913.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/series/YSFW01-02-1713246900913.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/series/YSFW01-02-1713246900913.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/></a></div><div class="flex group mt-[0.75rem] md:mt-[1rem]"><div class="h-[8px] w-[8px] bg-[#000] my-auto mr-[0.75rem]"></div><div class="text-inherit undefined"><p class="text-[12px] md:text-[20px] font-bold md:font-semibold tracking-tight capitalize cursor-pointer">Recruitment</p></div></div><a class="text-inherit undefined" href="https://yourstory.com/series/fabulous-workplaces"><h3 class="text-[20px] leading-[20px] md:text-[28px] md:leading-[32px] font-normal md:font-semibold text-[#000] mt-[0.5rem] md:mt-[1rem] line-clamp-2 md:line-clamp-3  hover:underline">Fabulous Workplaces</h3></a></div></div></div></div></div></div><div class="block md:hidden text-center pt-[3rem] pb-0"><div class="relative"><div id="23101744914-3" height="250" class="AdUnit__AdUnitDiv-sc-8b0d13e6-0 bGQXGH"></div><div width="300" height="250" class="AdUnit__LoadingUnit-sc-8b0d13e6-1 dEiERz">ADVERTISEMENT</div><a href="https://tally.so/r/5BZBWv" target="_blank" class="false bg-[#fff] text-[#000] font-extrabold text-[14px] flex items-center justify-center gap-[10px]">Advertise with us<svg width="5" height="9" viewBox="0 0 5 9" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M-4.37114e-08 7.5L3 4.5L-3.0598e-07 1.5L1 0.5L5 4.5L1 8.5L-4.37114e-08 7.5Z" fill="#000"></path></svg></a></div></div><div class="h-9"></div></div></section><div class="bg-[#F8F8F8]"><div class="hidden lg:inline-block w-full py-[1rem] md:py-[5rem]"><section class="container flex justify-center gap-x-[40px]"><div class="w-2/12"><div class="flex 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340.461) rotate(90) scale(39)"><stop stop-color="#FF804A"></stop><stop offset="1" stop-color="#FF2020"></stop></radialGradient></defs></svg></div><h2 class="section__title">Spotlight</h2></div></div></div><div class="w-full flex gap-x-[40px] items-start my-auto"><div class="w-full"><div class="flex flex-col justify-between gap-y-[1.5rem]"><div class="relative aspect-video"><a class="text-inherit undefined" href="/2026/04/isb-dlabs-i-heal-rewiring-access-healthtech-startups-india"><div class="relative w-full aspect-video"><img alt="How ISB DLabs’ I-HEAL is rewiring access for healthtech startups in India

" loading="lazy" width="1200" height="675" decoding="async" data-nimg="1" class="mx-auto h-full w-full object-cover " style="color:transparent" sizes="(max-width: 640px) 100vw, (max-width: 1024px) 50vw, 240px" srcSet="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/I-HEAL4-1776254153853.jpg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=384&amp;q=75 384w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/I-HEAL4-1776254153853.jpg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/I-HEAL4-1776254153853.jpg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/I-HEAL4-1776254153853.jpg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/I-HEAL4-1776254153853.jpg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/I-HEAL4-1776254153853.jpg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/I-HEAL4-1776254153853.jpg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/I-HEAL4-1776254153853.jpg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=1920&amp;q=75"/></div></a></div><div class="flex flex-col gap-y-[1rem]"><div class="flex group"><div class="h-[10px] w-[10px] bg-[#000] my-auto mr-[0.75rem] cursor-pointer group-hover:bg-[#ff0e01]"></div><a class="text-inherit undefined" href="/category/startup-ecosystem"><p class="text-normal font-semibold text-[#000] line-clamp-1 capitalize tracking-tight group- group-hover:underline cursor-pointer">Startup Ecosystem</p></a></div><a class="text-inherit undefined" href="/2026/04/isb-dlabs-i-heal-rewiring-access-healthtech-startups-india"><h4 class="text-mildlarge leading-[26px] font-[700] tracking-tight text-[#000] line-clamp-3 min-h-[78px] capitalize  hover:underline">How ISB DLabs’ I-HEAL is rewiring access for healthtech startups in India

</h4></a><p class="text-normal font-light text-[#000] line-clamp-3 cursor-pointer">Over four cohorts, ISB DLabs’ I-HEAL program has worked with 100+ startups, enabling over Rs 190 crore in funding and meaningful market access. More importantly, it has helped founders move beyond pilots to real-world deployment inside healthcare systems.

</p><a class="text-inherit undefined" href="/author/surya-kannoth"><p class="text-normal font-semibold text-[#000] hover:underline cursor-pointer">Surya Kannoth</p></a></div></div></div><div class="w-full"><div class="flex flex-col justify-between gap-y-[1.5rem]"><div class="relative aspect-video"><a class="text-inherit undefined" href="/2026/04/upwind-bessemer-venture-partners-host-exclusive-ciso-sunset-circle-bengaluru"><div class="relative w-full aspect-double"><img alt="Upwind and Bessemer Venture Partners to host exclusive CISO Sunset Circle in Bengaluru" loading="lazy" width="1200" height="600" decoding="async" data-nimg="1" class="mx-auto h-full w-full object-cover " style="color:transparent" sizes="(max-width: 640px) 100vw, (max-width: 1024px) 50vw, 240px" srcSet="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Upwind-Article-FInalUpwind-ArticleUpwind-Article-1776896372092.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=384&amp;q=75 384w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Upwind-Article-FInalUpwind-ArticleUpwind-Article-1776896372092.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Upwind-Article-FInalUpwind-ArticleUpwind-Article-1776896372092.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Upwind-Article-FInalUpwind-ArticleUpwind-Article-1776896372092.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Upwind-Article-FInalUpwind-ArticleUpwind-Article-1776896372092.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Upwind-Article-FInalUpwind-ArticleUpwind-Article-1776896372092.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Upwind-Article-FInalUpwind-ArticleUpwind-Article-1776896372092.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Upwind-Article-FInalUpwind-ArticleUpwind-Article-1776896372092.jpg?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=1920&amp;q=75"/></div></a></div><div class="flex flex-col gap-y-[1rem]"><div class="flex group"><div class="h-[10px] w-[10px] bg-[#000] my-auto mr-[0.75rem] cursor-pointer group-hover:bg-[#ff0e01]"></div><a class="text-inherit undefined" href="/category/announcement"><p class="text-normal font-semibold text-[#000] line-clamp-1 capitalize tracking-tight group- group-hover:underline cursor-pointer">Announcement</p></a></div><a class="text-inherit undefined" href="/2026/04/upwind-bessemer-venture-partners-host-exclusive-ciso-sunset-circle-bengaluru"><h4 class="text-mildlarge leading-[26px] font-[700] tracking-tight text-[#000] line-clamp-3 min-h-[78px] capitalize  hover:underline">Upwind and Bessemer Venture Partners to host exclusive CISO Sunset Circle in Bengaluru</h4></a><p class="text-normal font-light text-[#000] line-clamp-3 cursor-pointer">The event at Conrad Bengaluru will convene CISOs and senior security leaders from Bessemer portfolio companies for peer-level conversations on cloud and AI security.</p><a class="text-inherit undefined" href="/author/gayatriguha"><p class="text-normal font-semibold text-[#000] hover:underline cursor-pointer">Gayatri Guha</p></a></div></div></div><div class="w-full"><div class="flex flex-col justify-between gap-y-[1.5rem]"><div class="relative aspect-video"><a class="text-inherit undefined" href="/2026/04/ai-lab-rp-tech-nvidia-partner-demos-nvidia-dgx-spark"><div class="relative w-full aspect-double"><img alt="Your desk is now an AI lab: RP Tech, an NVIDIA Partner, demos NVIDIA DGX Spark in Bangalore

" loading="lazy" width="1200" height="600" decoding="async" data-nimg="1" class="mx-auto h-full w-full object-cover " style="color:transparent" sizes="(max-width: 640px) 100vw, (max-width: 1024px) 50vw, 240px" srcSet="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/AmitCreative-1776861942393.png?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=384&amp;q=75 384w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/AmitCreative-1776861942393.png?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/AmitCreative-1776861942393.png?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/AmitCreative-1776861942393.png?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/AmitCreative-1776861942393.png?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/AmitCreative-1776861942393.png?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/AmitCreative-1776861942393.png?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/AmitCreative-1776861942393.png?mode=crop&amp;crop=faces&amp;ar=2%3A1&amp;format=auto&amp;w=1920&amp;q=75"/></div></a></div><div class="flex flex-col gap-y-[1rem]"><div class="flex group"><div class="h-[10px] w-[10px] bg-[#000] my-auto mr-[0.75rem] cursor-pointer group-hover:bg-[#ff0e01]"></div><a class="text-inherit undefined" href="/category/startup-ecosystem"><p class="text-normal font-semibold text-[#000] line-clamp-1 capitalize tracking-tight group- group-hover:underline cursor-pointer">Startup Ecosystem</p></a></div><a class="text-inherit undefined" href="/2026/04/ai-lab-rp-tech-nvidia-partner-demos-nvidia-dgx-spark"><h4 class="text-mildlarge leading-[26px] font-[700] tracking-tight text-[#000] line-clamp-3 min-h-[78px] capitalize  hover:underline">Your desk is now an AI lab: RP Tech, an NVIDIA Partner, demos NVIDIA DGX Spark in Bangalore

</h4></a><p class="text-normal font-light text-[#000] line-clamp-3 cursor-pointer"> A deep dive into NVIDIA’s end-to-end AI ecosystem, from unified-memory devices and open-source models to secure agent frameworks, signaling a shift toward more controlled, scalable, and developer-first AI innovation.

</p><a class="text-inherit undefined" href="/author/gayatriguha"><p class="text-normal font-semibold text-[#000] hover:underline cursor-pointer">Gayatri Guha</p></a></div></div></div><div class="w-full"><div class="flex flex-col justify-between gap-y-[1.5rem]"><div class="relative aspect-video"><a class="text-inherit undefined" href="/2026/04/freshworks-webinar-tackling-complexity-in-the-age-of-ai"><div class="relative w-full aspect-video"><img alt="Freshworks to host webinar on tackling IT complexity in the age of AI

" loading="lazy" width="1200" height="675" decoding="async" data-nimg="1" class="mx-auto h-full w-full object-cover " style="color:transparent" sizes="(max-width: 640px) 100vw, (max-width: 1024px) 50vw, 240px" srcSet="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/FreshworksWebinar24thApril-1776332626685.jpeg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=384&amp;q=75 384w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/FreshworksWebinar24thApril-1776332626685.jpeg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/FreshworksWebinar24thApril-1776332626685.jpeg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/FreshworksWebinar24thApril-1776332626685.jpeg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/FreshworksWebinar24thApril-1776332626685.jpeg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/FreshworksWebinar24thApril-1776332626685.jpeg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/FreshworksWebinar24thApril-1776332626685.jpeg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/FreshworksWebinar24thApril-1776332626685.jpeg?mode=fit&amp;crop=faces&amp;ar=16%3A9&amp;format=auto&amp;w=1920&amp;q=75"/></div></a></div><div class="flex flex-col gap-y-[1rem]"><div class="flex group"><div class="h-[10px] w-[10px] bg-[#000] my-auto mr-[0.75rem] cursor-pointer group-hover:bg-[#ff0e01]"></div><a class="text-inherit undefined" href="/category/announcement"><p class="text-normal font-semibold text-[#000] line-clamp-1 capitalize tracking-tight group- group-hover:underline cursor-pointer">Announcement</p></a></div><a class="text-inherit undefined" href="/2026/04/freshworks-webinar-tackling-complexity-in-the-age-of-ai"><h4 class="text-mildlarge leading-[26px] font-[700] tracking-tight text-[#000] line-clamp-3 min-h-[78px] capitalize  hover:underline">Freshworks to host webinar on tackling IT complexity in the age of AI

</h4></a><p class="text-normal font-light text-[#000] line-clamp-3 cursor-pointer">As expectations from IT expand, organizations are under pressure to deliver more without adding complexity. Sign up to learn how teams can adopt AI, streamline operations, and drive measurable impact.

</p><a class="text-inherit undefined" href="/author/surya-kannoth"><p class="text-normal font-semibold text-[#000] hover:underline cursor-pointer">Surya Kannoth</p></a></div></div></div></div></section></div></div><section class="inline-block lg:hidden px-[1rem] bg-black pt-[1rem]"><div class="flex justify-center pt-[2rem] pb-[2.5rem]"><div><div class="section__vector"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 224 60"><circle cx="74" cy="30" r="19" fill="url(#a)" transform="rotate(90 74 30)"></circle><circle cx="73.997" cy="30" r="15.109" fill="url(#b)" stroke="#fff" stroke-width="2" transform="rotate(90 73.997 30)"></circle><path fill="#fff" d="M13.78 47.728c-4.784 0-8.788-1.82-11.752-3.848l1.144-7.02c3.38 2.756 7.072 4.368 10.504 4.368 3.328 0 5.096-1.924 5.096-4.264 0-1.924-1.092-3.64-4.628-4.784l-2.236-.728c-6.552-2.132-8.944-6.24-8.944-10.972 0-6.032 4.732-10.608 11.7-10.608 3.172 0 6.604.884 10.036 2.652l-1.092 6.864c-3.38-2.028-6.396-3.12-9.048-3.12-2.86 0-4.472 1.716-4.472 3.9 0 1.976 1.092 3.536 4.836 4.732l2.236.728c6.396 2.08 8.892 6.292 8.892 10.92 0 5.876-4.212 11.18-12.272 11.18Zm31.718-25.012c6.396 0 11.7 5.46 11.7 12.428 0 7.02-5.304 12.48-11.7 12.48-2.86 0-5.304-1.092-7.072-2.912V58.44h-7.072V23.704l6.396-.78v3.484c1.82-2.34 4.472-3.692 7.748-3.692Zm-1.352 18.876c3.588 0 6.292-2.808 6.292-6.448 0-3.588-2.704-6.396-6.292-6.396-3.536 0-6.292 2.808-6.292 6.396 0 3.64 2.756 6.448 6.292 6.448ZM106.8 29.06h-6.136v8.892c0 2.08 1.092 3.276 3.12 3.276.988 0 2.184-.312 3.016-.624v5.928c-1.196.52-2.86.884-4.732.884-5.616 0-8.476-3.328-8.476-8.58V29.06h-3.692l.884-5.72h2.808v-4.42l7.072-3.588v8.008h6.136v5.72Zm12.388 10.868h13.884L131.979 47h-20.176V11.016l7.384-.884v29.796Zm22.195-20.696c-2.392 0-4.316-1.872-4.316-4.16 0-2.34 1.924-4.212 4.316-4.212 2.444 0 4.368 1.872 4.368 4.212 0 2.288-1.924 4.16-4.368 4.16ZM137.794 47V23.756l7.124-.884V47h-7.124Zm36.647-24.96-.78 4.94-3.276-.208c1.716 1.716 2.704 4.004 2.704 6.604 0 3.38-1.664 6.344-4.368 8.216 2.34 1.664 3.796 4.264 3.796 7.436 0 5.46-4.42 10.088-11.024 10.088-5.252 0-9.152-2.912-10.504-7.332l4.992-3.016c.572 2.964 2.652 4.836 5.46 4.836 2.964 0 4.992-2.028 4.992-4.732 0-2.756-2.08-4.732-5.096-4.732-1.924 0-3.536.884-4.836 2.236l-1.404-4.16c-3.276-1.82-5.356-5.044-5.356-8.892 0-5.46 4.16-10.4 11.96-10.764l12.74-.52Zm-13 6.084c-3.016 0-5.252 2.288-5.252 5.2 0 2.964 2.236 5.148 5.252 5.148 3.016 0 5.304-2.184 5.304-5.148 0-2.912-2.288-5.2-5.304-5.2Zm31.728-5.408c5.564 0 8.84 3.796 8.84 9.776V47h-7.124V33.376c0-2.912-1.716-4.576-4.212-4.576-2.652 0-4.524 1.924-4.524 4.836V47h-7.072V10.236l7.072-.884v16.38c1.664-1.924 4.108-3.016 7.02-3.016Zm28.802 6.344h-6.136v8.892c0 2.08 1.092 3.276 3.12 3.276.988 0 2.184-.312 3.016-.624v5.928c-1.196.52-2.86.884-4.732.884-5.616 0-8.476-3.328-8.476-8.58V29.06h-3.692l.884-5.72h2.808v-4.42l7.072-3.588v8.008h6.136v5.72Z"></path><defs><radialGradient id="a" cx="0" cy="0" r="1" gradientTransform="matrix(0 19 -19 0 74 30)" gradientUnits="userSpaceOnUse"><stop stop-color="#FF804A"></stop><stop offset="1" stop-color="#FF2020"></stop></radialGradient><radialGradient id="b" cx="0" cy="0" r="1" gradientTransform="matrix(0 16.1087 -16.1087 0 73.997 30)" gradientUnits="userSpaceOnUse"><stop stop-color="#FF804A"></stop><stop offset="1" stop-color="#FF2020"></stop></radialGradient></defs></svg></div><h2 class="section__title">Spotlight</h2></div></div><div class="flex flex-col mb-[1rem]"><div class="relative"><div class="relative aspect-video"><a class="text-inherit undefined" href="/2026/04/isb-dlabs-i-heal-rewiring-access-healthtech-startups-india"><img alt="How ISB DLabs’ I-HEAL is rewiring access for healthtech startups in India

" loading="lazy" decoding="async" data-nimg="fill" class="w-full h-auto" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="90vw" srcSet="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/I-HEAL4-1776254153853.jpg?format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/I-HEAL4-1776254153853.jpg?format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/I-HEAL4-1776254153853.jpg?format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/I-HEAL4-1776254153853.jpg?format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/I-HEAL4-1776254153853.jpg?format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/I-HEAL4-1776254153853.jpg?format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/I-HEAL4-1776254153853.jpg?format=auto&amp;w=1920&amp;q=75"/></a></div><a class="text-inherit undefined" href="/2026/04/isb-dlabs-i-heal-rewiring-access-healthtech-startups-india"><h4 class="text-white text-semilg font-normal leading-[26px] text-[#000] mt-[1rem]  line-clamp-5 text-left tracking-tight">How ISB DLabs’ I-HEAL is rewiring access for healthtech startups in India

</h4></a><div class="mt-[1rem]"><p class="text-[#F9F9F9] leading-[22px] text-normal font-light  line-clamp-3">Over four cohorts, ISB DLabs’ I-HEAL program has worked with 100+ startups, enabling over Rs 190 crore in funding and meaningful market access. More importantly, it has helped founders move beyond pilots to real-world deployment inside healthcare systems.

</p></div><a class="text-inherit undefined" href="/author/surya-kannoth"><p class="text-sm font-mono font-medium leading-[22px] text-[#9C9C9C] my-[1.5rem] text-left"> <!-- -->Surya Kannoth</p></a></div><div class="relative"><div class="relative aspect-video"><a class="text-inherit undefined" href="/2026/04/upwind-bessemer-venture-partners-host-exclusive-ciso-sunset-circle-bengaluru"><img alt="Upwind and Bessemer Venture Partners to host exclusive CISO Sunset Circle in Bengaluru" loading="lazy" decoding="async" data-nimg="fill" class="w-full h-auto" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="90vw" srcSet="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Upwind-Article-FInalUpwind-ArticleUpwind-Article-1776896372092.jpg?format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Upwind-Article-FInalUpwind-ArticleUpwind-Article-1776896372092.jpg?format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Upwind-Article-FInalUpwind-ArticleUpwind-Article-1776896372092.jpg?format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Upwind-Article-FInalUpwind-ArticleUpwind-Article-1776896372092.jpg?format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Upwind-Article-FInalUpwind-ArticleUpwind-Article-1776896372092.jpg?format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Upwind-Article-FInalUpwind-ArticleUpwind-Article-1776896372092.jpg?format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/Upwind-Article-FInalUpwind-ArticleUpwind-Article-1776896372092.jpg?format=auto&amp;w=1920&amp;q=75"/></a></div><a class="text-inherit undefined" href="/2026/04/upwind-bessemer-venture-partners-host-exclusive-ciso-sunset-circle-bengaluru"><h4 class="text-white text-semilg font-normal leading-[26px] text-[#000] mt-[1rem]  line-clamp-5 text-left tracking-tight">Upwind and Bessemer Venture Partners to host exclusive CISO Sunset Circle in Bengaluru</h4></a><div class="mt-[1rem]"><p class="text-[#F9F9F9] leading-[22px] text-normal font-light  line-clamp-3">The event at Conrad Bengaluru will convene CISOs and senior security leaders from Bessemer portfolio companies for peer-level conversations on cloud and AI security.</p></div><a class="text-inherit undefined" href="/author/gayatriguha"><p class="text-sm font-mono font-medium leading-[22px] text-[#9C9C9C] my-[1.5rem] text-left"> <!-- -->Gayatri Guha</p></a></div><div class="relative"><div class="relative aspect-video"><a class="text-inherit undefined" href="/2026/04/ai-lab-rp-tech-nvidia-partner-demos-nvidia-dgx-spark"><img alt="Your desk is now an AI lab: RP Tech, an NVIDIA Partner, demos NVIDIA DGX Spark in Bangalore

" loading="lazy" decoding="async" data-nimg="fill" class="w-full h-auto" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="90vw" srcSet="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/AmitCreative-1776861942393.png?format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/AmitCreative-1776861942393.png?format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/AmitCreative-1776861942393.png?format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/AmitCreative-1776861942393.png?format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/AmitCreative-1776861942393.png?format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/AmitCreative-1776861942393.png?format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/AmitCreative-1776861942393.png?format=auto&amp;w=1920&amp;q=75"/></a></div><a class="text-inherit undefined" href="/2026/04/ai-lab-rp-tech-nvidia-partner-demos-nvidia-dgx-spark"><h4 class="text-white text-semilg font-normal leading-[26px] text-[#000] mt-[1rem]  line-clamp-5 text-left tracking-tight">Your desk is now an AI lab: RP Tech, an NVIDIA Partner, demos NVIDIA DGX Spark in Bangalore

</h4></a><div class="mt-[1rem]"><p class="text-[#F9F9F9] leading-[22px] text-normal font-light  line-clamp-3"> A deep dive into NVIDIA’s end-to-end AI ecosystem, from unified-memory devices and open-source models to secure agent frameworks, signaling a shift toward more controlled, scalable, and developer-first AI innovation.

</p></div><a class="text-inherit undefined" href="/author/gayatriguha"><p class="text-sm font-mono font-medium leading-[22px] text-[#9C9C9C] my-[1.5rem] text-left"> <!-- -->Gayatri Guha</p></a></div><div class="relative"><div class="relative aspect-video"><a class="text-inherit undefined" href="/2026/04/freshworks-webinar-tackling-complexity-in-the-age-of-ai"><img alt="Freshworks to host webinar on tackling IT complexity in the age of AI

" loading="lazy" decoding="async" data-nimg="fill" class="w-full h-auto" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="90vw" srcSet="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/FreshworksWebinar24thApril-1776332626685.jpeg?format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/FreshworksWebinar24thApril-1776332626685.jpeg?format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/FreshworksWebinar24thApril-1776332626685.jpeg?format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/FreshworksWebinar24thApril-1776332626685.jpeg?format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/FreshworksWebinar24thApril-1776332626685.jpeg?format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/FreshworksWebinar24thApril-1776332626685.jpeg?format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/21ccd920843c11ec88170b5512a0f9d5/FreshworksWebinar24thApril-1776332626685.jpeg?format=auto&amp;w=1920&amp;q=75"/></a></div><a class="text-inherit undefined" href="/2026/04/freshworks-webinar-tackling-complexity-in-the-age-of-ai"><h4 class="text-white text-semilg font-normal leading-[26px] text-[#000] mt-[1rem]  line-clamp-5 text-left tracking-tight">Freshworks to host webinar on tackling IT complexity in the age of AI

</h4></a><div class="mt-[1rem]"><p class="text-[#F9F9F9] leading-[22px] text-normal font-light  line-clamp-3">As expectations from IT expand, organizations are under pressure to deliver more without adding complexity. Sign up to learn how teams can adopt AI, streamline operations, and drive measurable impact.

</p></div><a class="text-inherit undefined" href="/author/surya-kannoth"><p class="text-sm font-mono font-medium leading-[22px] text-[#9C9C9C] my-[1.5rem] text-left"> <!-- -->Surya Kannoth</p></a></div></div></section><div><div id="founder-first" class="hidden lg:inline-block w-full"><section class="container py-[1rem] md:py-[5rem]"><div class="flex justify-center mb-[3rem]"><div class="explore_icon"><div><div class="section__vector"><svg width="718" height="158" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M431.122 71.519c3.38-6.63 9.101-10.01 18.331-10.01v19.5c-10.79 0-17.03 4.68-17.03 16.25v25.74h-22.361v-59.02l21.06-2.21v9.75ZM373.917 108.7c5.98 0 13.26-2.34 21.45-8.84l5.98 15.599c-7.15 5.46-17.29 9.49-27.69 9.49-19.37 0-33.93-13.91-33.93-31.98 0-17.94 13.91-32.11 32.76-32.11 16.25 0 29.51 10.79 31.07 29.77l-41.47 13.26c2.73 2.99 6.63 4.811 11.83 4.811Zm-1.17-31.72c-7.67 0-13.13 5.59-14.17 13.52l24.57-8.06c-2.21-3.38-5.98-5.46-10.4-5.46Zm-61.845-45.37 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in2="effect1_dropShadow_2718_5116" result="shape"></feBlend></filter><filter id="d" x="571.875" y="62.742" width="37.141" height="49.82" filterUnits="userSpaceOnUse" color-interpolation-filters="sRGB"><feFlood flood-opacity="0" result="BackgroundImageFix"></feFlood><feColorMatrix in="SourceAlpha" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0" result="hardAlpha"></feColorMatrix><feOffset dy="2"></feOffset><feComposite in2="hardAlpha" operator="out"></feComposite><feColorMatrix values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.25 0"></feColorMatrix><feBlend in2="BackgroundImageFix" result="effect1_dropShadow_2718_5116"></feBlend><feBlend in="SourceGraphic" in2="effect1_dropShadow_2718_5116" result="shape"></feBlend></filter><filter id="e" x="542.195" y="42.547" width="24.988" height="70.016" filterUnits="userSpaceOnUse" color-interpolation-filters="sRGB"><feFlood flood-opacity="0" result="BackgroundImageFix"></feFlood><feColorMatrix in="SourceAlpha" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0" result="hardAlpha"></feColorMatrix><feOffset dy="2"></feOffset><feComposite in2="hardAlpha" operator="out"></feComposite><feColorMatrix values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.25 0"></feColorMatrix><feBlend in2="BackgroundImageFix" result="effect1_dropShadow_2718_5116"></feBlend><feBlend in="SourceGraphic" in2="effect1_dropShadow_2718_5116" result="shape"></feBlend></filter><filter id="f" x="479.461" y="40" width="65.367" height="72.563" filterUnits="userSpaceOnUse" color-interpolation-filters="sRGB"><feFlood flood-opacity="0" result="BackgroundImageFix"></feFlood><feColorMatrix in="SourceAlpha" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0" result="hardAlpha"></feColorMatrix><feOffset dy="2"></feOffset><feComposite in2="hardAlpha" operator="out"></feComposite><feColorMatrix values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.25 0"></feColorMatrix><feBlend in2="BackgroundImageFix" result="effect1_dropShadow_2718_5116"></feBlend><feBlend in="SourceGraphic" in2="effect1_dropShadow_2718_5116" result="shape"></feBlend></filter></defs></svg></div><h2 class="section__title">Founder First</h2></div></div></div><div class="w-full flex gap-x-[30px]"><div class="w-3/12"><div class="w-full"><div class="flex flex-col cursor-pointer mb-[1rem]"><a class="text-inherit relative block aspect-video" href="/2026/02/90-day-execution-plan-startup-founders"><img alt="The ultimate 90-day execution plan for startup founders" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="18.75vw" srcSet="https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=32&amp;q=75 32w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=48&amp;q=75 48w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=64&amp;q=75 64w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=96&amp;q=75 96w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=128&amp;q=75 128w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=256&amp;q=75 256w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=384&amp;q=75 384w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign10-1770833353994.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=1920&amp;q=75"/></a><div class="flex group mt-[1rem]"><div class="h-[10px] w-[10px] bg-[#FF2020] md:bg-[#000] my-auto mr-[0.75rem] cursor-pointer group-hover:bg-[#ff0e01]"></div><a class="text-inherit undefined" href="/category/ys-startup"><p class="font-semibold text-[#FF2020] md:text-[#000] text-smallsm md:text-normal group- group-hover:underline cursor-pointer">Startup</p></a></div><a class="text-inherit undefined" href="/2026/02/90-day-execution-plan-startup-founders"><h4 class="text:normal md:text-semilg leading-[20px] md:leading-[36px] font-bold md:font-semibold text-[#000] mt-[1rem] line-clamp-3 tracking-tight  hover:underline">The ultimate 90-day execution plan for startup founders</h4></a><a class="text-inherit undefined" href="/author/aasma-1683542979"><p class="text-[10px] md:text-normal font-normal md:font-semibold leading-[16px] md:leading-[22px] text-[#000] my-[1rem]  hover:underline"> <!-- -->Aasma Khan</p></a></div> </div><div class="w-full"><div class="flex flex-col cursor-pointer mb-[1rem]"><a class="text-inherit relative block aspect-video" href="/2026/02/founder-mistakes-kill-otherwise-good-startups"><img alt="Don’t let these 5 founder mistakes destroy your startup" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="18.75vw" srcSet="https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=32&amp;q=75 32w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=48&amp;q=75 48w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=64&amp;q=75 64w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=96&amp;q=75 96w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=128&amp;q=75 128w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=256&amp;q=75 256w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=384&amp;q=75 384w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png?mode=crop&amp;ar=16%3A9&amp;format=auto&amp;w=1920&amp;q=75"/></a><div class="flex group mt-[1rem]"><div class="h-[10px] w-[10px] bg-[#FF2020] md:bg-[#000] my-auto mr-[0.75rem] cursor-pointer group-hover:bg-[#ff0e01]"></div><a class="text-inherit undefined" href="/category/ys-startup"><p class="font-semibold text-[#FF2020] md:text-[#000] text-smallsm md:text-normal group- group-hover:underline cursor-pointer">Startup</p></a></div><a class="text-inherit undefined" href="/2026/02/founder-mistakes-kill-otherwise-good-startups"><h4 class="text:normal md:text-semilg leading-[20px] md:leading-[36px] font-bold md:font-semibold text-[#000] mt-[1rem] line-clamp-3 tracking-tight  hover:underline">Don’t let these 5 founder mistakes destroy your startup</h4></a><a class="text-inherit undefined" href="/author/aasma-1683542979"><p class="text-[10px] md:text-normal font-normal md:font-semibold 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https://images.yourstory.com/cs/2/fe056c90507811eea8de27f99b086345/CopyofNewPPTTemplates-2025-05-26T174516-1748261722053.jpg?mode=crop&amp;ar=1%3A1&amp;crop=faces&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/cs/2/fe056c90507811eea8de27f99b086345/CopyofNewPPTTemplates-2025-05-26T174516-1748261722053.jpg?mode=crop&amp;ar=1%3A1&amp;crop=faces&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/cs/2/fe056c90507811eea8de27f99b086345/CopyofNewPPTTemplates-2025-05-26T174516-1748261722053.jpg?mode=crop&amp;ar=1%3A1&amp;crop=faces&amp;format=auto&amp;w=1920&amp;q=75"/></a></div><div class="flex flex-col gap-y-[12px]"><a class="text-inherit undefined" href="/2026/04/nasscom-appoints-fractal-co-founder-srikanth-velamakanni-as-chairman"><h4 class="text-[22px] leading-[26px] font-normal line-clamp-3  hover:underline">Nasscom appoints Fractal co-founder Srikanth Velamakanni as Chairman</h4></a><a class="text-inherit undefined" href="/author/press-trust-of-india"><p class="text-[16px] font-semibold line-clamp-1  hover:underline"> <!-- -->Press Trust of India</p></a></div></div> </div></div></div><a class="text-inherit border-[1px] border-solid border-black block mt-[4rem] mx-auto py-[1rem] w-[280px] h-[66px] cursor-pointer hover:bg-black hover:text-white transition-colors duration-500" href="/category/ys-startup"><p class="text-semilg font-bold text-center ">Explore All Stories</p></a></section></div><section class="inline-block lg:hidden py-[1rem] max-w-[100vw]"><div class="px-[1rem] mt-[2rem]"><div><div class="section__vector"><svg width="350" height="65" viewBox="0 0 706 136" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_2435_13025)"><path d="M431.122 62.5186C434.502 55.8886 440.223 52.5086 449.453 52.5086V72.0086C438.663 72.0086 432.423 76.6886 432.423 88.2586V113.999H410.062V54.9786L431.122 52.7686V62.5186ZM373.917 99.7006C379.897 99.7006 387.177 97.3606 395.367 90.8606L401.347 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width="37.1406" height="49.8203" filterUnits="userSpaceOnUse" color-interpolation-filters="sRGB"><feFlood flood-opacity="0" result="BackgroundImageFix"></feFlood><feColorMatrix in="SourceAlpha" type="matrix" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0" result="hardAlpha"></feColorMatrix><feOffset dy="2"></feOffset><feComposite in2="hardAlpha" operator="out"></feComposite><feColorMatrix type="matrix" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.25 0"></feColorMatrix><feBlend mode="normal" in2="BackgroundImageFix" result="effect1_dropShadow_2435_13025"></feBlend><feBlend mode="normal" in="SourceGraphic" in2="effect1_dropShadow_2435_13025" result="shape"></feBlend></filter><filter id="filter4_d_2435_13025" x="542.195" y="33.5469" width="24.9883" height="70.0156" filterUnits="userSpaceOnUse" color-interpolation-filters="sRGB"><feFlood flood-opacity="0" result="BackgroundImageFix"></feFlood><feColorMatrix in="SourceAlpha" type="matrix" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0" result="hardAlpha"></feColorMatrix><feOffset dy="2"></feOffset><feComposite in2="hardAlpha" operator="out"></feComposite><feColorMatrix type="matrix" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.25 0"></feColorMatrix><feBlend mode="normal" in2="BackgroundImageFix" result="effect1_dropShadow_2435_13025"></feBlend><feBlend mode="normal" in="SourceGraphic" in2="effect1_dropShadow_2435_13025" result="shape"></feBlend></filter><filter id="filter5_d_2435_13025" x="479.461" y="31" width="65.3672" height="72.5625" filterUnits="userSpaceOnUse" color-interpolation-filters="sRGB"><feFlood flood-opacity="0" result="BackgroundImageFix"></feFlood><feColorMatrix in="SourceAlpha" type="matrix" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0" result="hardAlpha"></feColorMatrix><feOffset dy="2"></feOffset><feComposite in2="hardAlpha" operator="out"></feComposite><feColorMatrix type="matrix" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.25 0"></feColorMatrix><feBlend mode="normal" in2="BackgroundImageFix" result="effect1_dropShadow_2435_13025"></feBlend><feBlend mode="normal" in="SourceGraphic" in2="effect1_dropShadow_2435_13025" result="shape"></feBlend></filter><clipPath id="clip0_2435_13025"><rect width="706" height="136" fill="white"></rect></clipPath></defs></svg></div><h2 class="section__title">Founder First</h2></div></div><div class="slick-slider slider__section slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:500%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:20%"><div><div class="px-[1rem] relative" tabindex="-1" style="width:100%;display:inline-block"><div class="relative top-[2rem] bg-black text-white text-center py-[0.5rem] mx-[2rem] z-[1]"><p class=" font-bold text-semilg leading-[36px]">Startup</p></div><div class="min-h-[485px] border-4 border-solid border-black p-[0.2rem]"><div class="flex flex-col gap-y-4 min-h-[470px] border border-solid border-black p-[0.5rem]"><div class="relative w-full aspect-video"><a class="text-inherit undefined" href="/2026/02/d2c-versus-marketplace-indian-founders-2026"><img alt="D2C vs marketplace: What Indian founders should choose" loading="lazy" decoding="async" data-nimg="fill" class="w-full h-[358px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="85vw" srcSet="https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png?format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png?format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png?format=auto&amp;w=828&amp;q=75 828w, 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hover:underline cursor-pointer">Interview</p></a></div><a class="text-inherit undefined" href="/2025/11/how-ankit-agrawal-built-insurancedekho-one-district-at-a-time"><h4 class="text-normal md:text-[20px] leading-[20px] md:leading-[24px] font-normal line-clamp-3 mt-[0.5rem] hover:underline">How Ankit Agrawal built InsuranceDekho, one district at a time</h4></a><a class="text-inherit undefined" href="/author/webmaster"><p class="text-[12px] mt-[0.75rem] hover:underline"> <!-- -->Team YS</p></a></div></div></div></div><div class="w-full"><div class="flex flex-col md:flex-row gap-x-[20px] justify-between items-center cursor-pointer w-full h-full max-w-[416px] md:max-w-none m-auto"><div class="w-full md:w-4/7"><div class="border border-solid border-gray-600 p-[4px]"><div class="relative aspect-square w-auto w-[360px] xl:w-[416px] h-auto h-[400px] xl:h-[425px]"><a class="text-inherit undefined" href="/2025/09/happiness-exponential-function-awareness-pravrajika-divyanandaprana-mataji"><img 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fill="white"></rect></clipPath></defs></svg></div><h2 class="section__title">Featured</h2></div></div></div><div class="flex flex-col md:flex-row md:gap-[3rem]"><div class="w-full md:w-3/12 md:mb-0"><p class="block bg-black text-base text-[24px] text-white py-2 pl-[24px]  featured_brand__title--bg_1">SMB Story</p><div class="h-9"></div></div><div class="w-full md:w-5/12 md:mb-0"><p class="block bg-black text-base text-[24px] text-white py-2 pl-[24px]  featured_brand__title--bg_1">Her Story</p><div class="h-9"></div></div><div class="w-full md:w-4/12 md:mb-0"><p class="block bg-black text-base text-[24px] text-white py-2 pl-[24px]  featured_brand__title--bg_1">Social Story</p><div class="h-9"></div></div></div></div></section><section class="inline-block lg:hidden px-[1rem] py-[1rem] max-w-[100vw]"><div class="flex justify-center"><div><div class="section__vector"><svg width="317" height="39" viewBox="0 0 317 39" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M113.22 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</h4></a><p class="text-lg leading-[25px] md:leading-[22px] font-normal md:font-light mt-[1rem] line-clamp-2 mb-[1rem]">In Tech Transformers, PhonePe CTO Rahul Chari explains how AI is reshaping fintech—enabling real-time decisions, automating support, breaking language barriers, and using data for personalized, secure, and inclusive financial experiences at massive scale.</p><a class="text-inherit undefined" href="/author/webmaster"><p class="pb-[2rem] text-smallsm md:text-normal leading-[16px] md:leading-[22px] font-semibold md:font-medium"> <!-- -->Team YS</p></a><div class="interview_youtube_videos"><div style="height:auto;width:auto" data-ntpc="YouTubeEmbed"><lite-youtube ref="[object Object]" id="youtube-vETGri4s6Eg-1837-interviewcard" className="youtube-responsive" videoId="vETGri4s6Eg" opts="[object Object]"></lite-youtube></div></div><div class="hidden sm:inline-block"><p class="text-[140px] opacity-15 leading-[102px] mt-[2.5rem] font-bold">Interview</p></div><div class="sm:inline-block md:hidden"><svg width="332" height="65" viewBox="0 0 332 65" fill="none" xmlns="http://www.w3.org/2000/svg"><path opacity="0.2" d="M15.88 2.1L15.88 63H0.481L0.481 2.1L15.88 2.1ZM48.1379 21.588C57.8819 21.588 62.8409 28.2 62.8409 38.118V63H47.8769V40.032C47.8769 36.465 45.6149 34.203 42.3089 34.203C38.9159 34.203 36.5669 36.639 36.5669 40.293V63H21.6029L21.6029 23.502L36.2189 22.023V26.46C39.0899 23.328 43.2659 21.588 48.1379 21.588ZM92.9884 34.464H83.3314V45.687C83.3314 48.993 84.8974 50.82 88.2904 50.82C89.8564 50.82 91.5964 50.472 92.9884 49.95V62.13C90.7264 63 87.6814 63.609 84.2884 63.609C73.4134 63.609 68.3674 57.432 68.3674 47.775V34.464H63.6694V22.719H68.3674V15.846L83.3314 8.712L83.3314 22.719H92.9884V34.464ZM115.867 53.43C119.869 53.43 124.741 51.864 130.222 47.514L134.224 57.954C129.439 61.608 122.653 64.305 115.693 64.305C102.73 64.305 92.9864 54.996 92.9864 42.903C92.9864 30.897 102.295 21.414 114.91 21.414C125.785 21.414 134.659 28.635 135.703 41.337L107.95 50.211C109.777 52.212 112.387 53.43 115.867 53.43ZM115.084 32.202C109.951 32.202 106.297 35.943 105.601 41.25L122.044 35.856C120.565 33.594 118.042 32.202 115.084 32.202ZM152.158 28.548C154.42 24.111 158.248 21.849 164.425 21.849V34.899C157.204 34.899 153.028 38.031 153.028 45.774L153.028 63H138.064L138.064 23.502L152.158 22.023V28.548ZM192.34 22.719L207.913 22.719L193.906 63H177.289L163.369 22.719H178.855L185.641 48.036L192.34 22.719ZM216.396 17.847C211.524 17.847 207.609 14.019 207.609 9.408C207.609 4.797 211.524 0.968995 216.396 0.968995C221.268 0.968995 225.183 4.797 225.183 9.408C225.183 14.019 221.268 17.847 216.396 17.847ZM208.827 63L208.827 23.502L223.791 21.936L223.791 63L208.827 63ZM249.314 53.43C253.316 53.43 258.188 51.864 263.669 47.514L267.671 57.954C262.886 61.608 256.1 64.305 249.14 64.305C236.177 64.305 226.433 54.996 226.433 42.903C226.433 30.897 235.742 21.414 248.357 21.414C259.232 21.414 268.106 28.635 269.15 41.337L241.397 50.211C243.224 52.212 245.834 53.43 249.314 53.43ZM248.531 32.202C243.398 32.202 239.744 35.943 239.048 41.25L255.491 35.856C254.012 33.594 251.489 32.202 248.531 32.202ZM316.872 22.719L331.923 22.719L320.178 63H306.258L299.298 41.859L292.338 63H278.331L266.586 22.719H281.637L286.77 44.295L293.991 22.719H304.518L311.739 44.295L316.872 22.719Z" fill="#F9F9F9"></path></svg></div></div></div><div class="w-full lg:w-4/12 flex flex-col md:gap-x-[40px] items-center pt-[2rem] md:pt-0"><div class="w-full"><div class="flex gap-[1rem] md:gap-4 cursor-pointer w-[100%]"><div class="w-full"><div class="flex flex-col gap-y-4"><div class="flex group"><div class="h-[8px] w-[8px] bg-[#000] my-auto mr-[0.75rem] cursor-pointer group-hover:bg-[#ff0e01]"></div><a class="text-inherit undefined" href="/"><p class="text-normal font-semibold md:font-bold leading-[16px] md:leading-[24px] text-[#000] group- group-hover:underline cursor-pointer">YourStory</p></a></div><div><a class="text-inherit undefined" href="/video/silicon-valley-founder-redefine-ai-compute-forever"><h4 class="text-mildlarge md:text-semilg leading-[25px] md:leading-[30px] font-normal md:font-semibold text-[#000] md:text-[#393939] line-clamp-2  hover:underline">This Silicon Valley founder wants to redefine AI compute forever! 
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stop-color="#FF5130"></stop><stop offset="1" stop-color="#E1296F"></stop></linearGradient></defs></svg></div><h2 class="section__title">Explore</h2></div></div></div><div class="text-center px-[3rem] md:px-[1rem]"><p class=" text-[20px] md:text-[32px] leading-[26px] pt-[1rem] md:pt-[3rem] pb-[1rem] text-[#E0E0E0]">Upcoming startups of <!-- -->2026<!-- --> and browse them on YourStory</p></div><div class="container px-[3rem] md:px-0 grid grid-cols-2 md:grid-cols-3 lg:grid-cols-4 gap-y-[2rem] gap-x-[1rem] lg:gap-[2.5rem] mt-[2rem] mb-[5rem] md:mt-[5rem] md:mb-[5rem]"><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/segwise"><img alt="Segwise.Ai" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Segwise2+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Segwise2+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Segwise2+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Segwise2+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Segwise2+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Segwise2+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Segwise2+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Segwise.Ai</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">SAAS</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/ongil"><img alt="Ongil.Ai" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Frame+163.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Frame+163.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Frame+163.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Frame+163.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Frame+163.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Frame+163.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Frame+163.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Ongil.Ai</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">AI/ML</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/nexstem"><img alt="NexStem" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Nexstem+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Nexstem+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Nexstem+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Nexstem+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Nexstem+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Nexstem+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Nexstem+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">NexStem</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">Health-Tech</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/farmonaut"><img alt="Farmonaut" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Farmonaut.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Farmonaut.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Farmonaut.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Farmonaut.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Farmonaut.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Farmonaut.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Farmonaut.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Farmonaut</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">Agritech</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/recircle"><img alt="Recircle" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/ReCircle+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/ReCircle+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/ReCircle+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/ReCircle+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/ReCircle+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/ReCircle+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/ReCircle+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Recircle</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">Cleantech</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/fabrik"><img alt="Fabrik Space" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Fabrik.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Fabrik.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Fabrik.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Fabrik.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Fabrik.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Fabrik.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Fabrik.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Fabrik Space</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">SAAS</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/verdant-impact"><img alt="Verdant Impact" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Frame+158+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Frame+158+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Frame+158+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Frame+158+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Frame+158+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Frame+158+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Frame+158+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Verdant Impact</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">Agritech</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/the-eplane-company"><img alt="The EPlane Company" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/ePlane+AI.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/ePlane+AI.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/ePlane+AI.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/ePlane+AI.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/ePlane+AI.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/ePlane+AI.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/ePlane+AI.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">The EPlane Company</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">Mobility</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/nawgati"><img alt="Nawgati" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Nawgati.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Nawgati.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Nawgati.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Nawgati.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Nawgati.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Nawgati.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Nawgati.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Nawgati</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">Enterprise-Tech</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/kshanaai"><img alt="Kshana Al" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Kshana.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Kshana.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Kshana.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Kshana.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Kshana.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Kshana.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Kshana.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Kshana Al</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">AI/ML</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/marut-drones"><img alt="Marut Drones" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Marut+Drones+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Marut+Drones+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Marut+Drones+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Marut+Drones+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Marut+Drones+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Marut+Drones+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Marut+Drones+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Marut Drones</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">Dronetech</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/anatomech"><img alt="Anatomech" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Anatomech.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Anatomech.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Anatomech.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Anatomech.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Anatomech.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Anatomech.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Anatomech.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Anatomech</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">Health-Tech</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/naam"><img alt="Naam" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Naam.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Naam.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Naam.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Naam.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Naam.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Naam.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Naam.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Naam</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">AI/ML</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/neuralgarage"><img alt="NeuralGarage" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Visual+Dub+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Visual+Dub+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Visual+Dub+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Visual+Dub+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Visual+Dub+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Visual+Dub+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Visual+Dub+2.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">NeuralGarage</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">AI/ML</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/monet-work"><img alt="Monet Work" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Monet+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Monet+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Monet+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Monet+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Monet+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Monet+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Monet+1.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Monet Work</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">Web3</p></div></div></a></div></div><div><div class="md:w-full relative aspect-square md:max-w-[314px] md:max-h-[314px] border border-slate-600 lg:scale-[80%]"><a class="text-inherit undefined" href="/companies/evate"><img alt="Evate Technologies" loading="lazy" decoding="async" data-nimg="fill" class="h-[220px] md:h-[420px] object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 786px) 100vw, 16.25vw" srcSet="https://images.yourstory.com/homepage/explore/Evate+Technologies.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=640&amp;q=75 640w, https://images.yourstory.com/homepage/explore/Evate+Technologies.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=750&amp;q=75 750w, https://images.yourstory.com/homepage/explore/Evate+Technologies.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=828&amp;q=75 828w, https://images.yourstory.com/homepage/explore/Evate+Technologies.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1080&amp;q=75 1080w, https://images.yourstory.com/homepage/explore/Evate+Technologies.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1200&amp;q=75 1200w, https://images.yourstory.com/homepage/explore/Evate+Technologies.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75 1920w" src="https://images.yourstory.com/homepage/explore/Evate+Technologies.png?mode=crop&amp;ar=1%3A1&amp;format=auto&amp;w=1920&amp;q=75"/><div class="bg-gradient-to-t from-black from-25% to-transparent absolute w-full h-full"></div><div class="absolute bottom-[1rem] sm:bottom-[2rem] left-[0] text-[#FFFFFF] w-full text-center"><p class="text-[20px] sm:text-[32px] lg:text-[44px] leading-[20px] sm:leading-[32px] lg:leading-[44px] font-bold tracking-tight mb-[0.5rem] sm:mb-[0.75rem] lg:mb-[1rem]">Evate Technologies</p><div class="flex cursor-pointer mb-[0.75rem] justify-center"><div class="h-[8px] w-[8px] sm:h-[14px] sm:w-[14px] bg-[#FFFFFF] rounded-[50%] my-auto mr-[0.5rem] sm:mr-[0.75rem]"></div><p class="text-[16px] sm:text-[28px] lg:text-[34px] font-normal leading-[16px] md:leading-[24px]">Mobility</p></div></div></a></div></div></div><div class="border-[1px] border-solid border-white mt-[3.5rem] w-fit h-[66px] mx-auto pt-[1rem] pb-[2rem] sm:pb-[3.5rem] hover:bg-[#FFFFFF] text-[#FFF] hover:text-[#000]"><a class="text-inherit undefined" target="_blank" href="https://yourstory-events-2022-23.webflow.io/ts-startup-portfolio"><button class="text-semilg sm:text-semilarge font-bold mx-[3rem]  cursor-pointer">View All Companies</button></a></div></section><section class="container py-[1rem] md:pt-[5rem] md:pb-0"><div class="flex flex-col gap-y-[2rem] lg:gap-y-[6rem]"><div class="flex justify-center"><div class="explore_icon"><div><div class="section__vector"><svg xmlns="http://www.w3.org/2000/svg" width="828" height="99" fill="none" viewBox="0 0 828 99"><path fill="#000" d="M122.07 29.53c-7.28 0-13.13-5.72-13.13-12.61s5.85-12.61 13.13-12.61c7.28 0 13.13 5.72 13.13 12.61s-5.85 12.61-13.13 12.61ZM110.76 97V37.98l22.36-2.34V97h-22.36Zm53.345 1.95c-7.02 0-14.04-1.95-20.28-4.94l2.34-15.86c5.59 2.73 10.79 4.55 15.47 4.55 3.64 0 5.59-1.43 5.59-3.64 0-1.95-1.3-3.38-5.33-4.55l-2.47-.91c-8.84-3.25-14.56-9.62-14.56-19.11 0-11.31 8.71-19.63 22.88-19.63 5.98 0 12.61 1.56 18.59 3.9l-2.47 15.86c-5.33-2.47-11.18-4.16-14.95-4.16-3.12 0-4.42 1.56-4.42 3.25 0 1.56 1.04 2.99 4.29 4.16l2.86 1.04c10.92 3.9 16.38 10.01 16.38 19.63 0 12.22-9.36 20.41-23.92 20.41Zm64.283 0c-19.37 0-33.8-13.78-33.8-31.98 0-18.33 14.69-32.11 33.67-32.11 5.72 0 11.05 1.17 15.86 3.12l-2.99 18.59c-4.16-1.95-7.8-2.99-11.31-2.99-8.32 0-13.91 5.85-13.91 13.26 0 7.28 5.46 13.26 14.17 13.26 3.64 0 7.67-1.04 11.96-3.25l2.6 18.59c-5.07 2.08-10.27 3.51-16.25 3.51Zm54.206 0c-18.98 0-33.67-13.91-33.67-31.98s14.69-32.11 33.67-32.11c19.11 0 33.8 14.04 33.8 32.11s-14.69 31.98-33.8 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9.1-10.01 18.33-10.01v19.5c-10.79 0-17.03 4.68-17.03 16.25V97h-22.36V37.98l21.06-2.21v9.75Zm56.466 37.18c5.98 0 13.26-2.34 21.45-8.84l5.98 15.6c-7.15 5.46-17.29 9.49-27.69 9.49-19.37 0-33.93-13.91-33.93-31.98 0-17.94 13.91-32.11 32.76-32.11 16.25 0 29.51 10.79 31.07 29.77l-41.47 13.26c2.73 2.99 6.63 4.81 11.83 4.81Zm-1.17-31.72c-7.67 0-13.13 5.59-14.17 13.52l24.57-8.06c-2.21-3.38-5.98-5.46-10.4-5.46Z"></path><g fill="#000" clip-path="url(#a)"><path d="M45.756 96.935c-5.894 0-11.781-.035-17.675.023-1.554.017-2.337-.133-2.315-2.134.115-10.243.063-20.492-.034-30.74-.023-2.215.475-2.83 2.761-2.197 4.807 1.328 9.334 3.186 13.524 5.923 7.277 4.757 14.982 7.42 23.774 4.837 13.507-3.962 21.086-18.386 16.656-31.85-4.39-13.36-18.84-20.405-31.987-15.609-3.15 1.15-6.053 2.784-8.849 4.607-4.115 2.68-8.62 4.411-13.318 5.728-1.715.477-2.612.426-2.59-1.829.098-10.438.07-20.883.023-31.32-.005-1.542.366-2.29 2.053-2.255 11.986.264 24.007-.685 35.96.431 25.436 2.364 44.254 24.35 43.208 50.064-1.063 26.151-21.973 46.206-48.353 46.367-4.281.028-8.563 0-12.844 0v-.052l.006.006Z"></path><path d="M59.05 27.578c6.426.12 11.764 2.594 15.954 7.534.83.978 1.795 2.14.606 3.22-1.206 1.094-2.16 0-3.03-.988-6.041-6.902-14.14-8.409-22.35-4.193-1.097.564-2.314 1.513-3.166-.086-.829-1.553.566-2.174 1.64-2.784 3.213-1.811 6.654-2.749 10.352-2.697l-.005-.006ZM19.855 60.2c-.063 1.11-.515 1.978-1.818 2.059-1.103.069-1.875-.46-2.029-1.57-1.04-7.471-2.058-14.948-3.052-22.424-.155-1.145.2-2.203 1.514-2.33 1.166-.114 1.99.5 2.172 1.778 1.064 7.47 2.133 14.941 3.213 22.487ZM12.75 58.56c.193 1.374-.04 2.628-1.619 2.84-1.657.225-2.017-1.075-2.2-2.386-.898-6.447-1.818-12.888-2.675-19.335-.166-1.26-.16-2.64 1.589-2.813 1.646-.16 2.103 1.03 2.286 2.352.886 6.448 1.75 12.895 2.618 19.342ZM5.655 55.466c.2 1.403-.48 2.29-1.79 2.421-1.2.121-1.908-.69-2.074-1.886-.595-4.342-1.206-8.69-1.743-13.044-.15-1.179-.03-2.404 1.543-2.553 1.423-.138 2.092.834 2.275 2.047.646 4.33 1.206 8.679 1.795 13.02l-.006-.005Z"></path></g><defs><clipPath id="a"><path fill="#fff" d="M0 0h107v97H0z"></path></clipPath></defs></svg></div><h2 class="section__title">Discover More</h2></div></div></div><div class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-4 gap-x-[20px] px-[1rem] md:px-0"><div class="w-full mb-[2rem] md:mb-[5rem]"><div class="relative border-b-[1px] border-solid border-[#000] mb-[1.5rem] w-full"><h2 class="capitalize cursor-pointer text-semixl tk-trade-gothic-next font-bold pb-[0.7rem] line-clamp-1 underline_border">Startup</h2></div><a class="text-inherit undefined" href="/2026/02/d2c-versus-marketplace-indian-founders-2026"><p class=" text-[20px] hover:underline cursor-pointer min-h-[60px] line-clamp-2">D2C vs marketplace: What Indian founders should choose</p></a><div class="h-[1px] w-full border-[0.5px] border-solid border-[#D8D8D8] my-[1.25rem]"></div><a class="text-inherit undefined" href="/2026/02/90-day-execution-plan-startup-founders"><p class=" text-[20px] 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Its technology platform is used by over 1,000 ecommerce brands and connects over 60 million customers. Brands using Shopflo have seen 15–20% improvements in conversion rates, according to a statement. \n\nPine Labs CEO Amrish Rau said, “Commerce today is no longer defined by channels—merchants need a single, intelligent platform that can power both their offline and online journeys. With the acquisition of Shopflo, we are taking a decisive step toward building a truly full-stack payments and commerce platform.”\n\nAccording to Pinelabs, its online payments revenue grew over 50% on a year-on-year basis at the end of the third quarter of FY26, expanding presence across new categories such as hospitality, diagnostics, and fitness. \n\n“We built Shopflo to solve one of the most critical challenges in e-commerce — improving conversion and customer experience at checkout. Joining forces with Pine Labs allows us to take our capabilities to a much larger merchant base and create a unified commerce ecosystem that delivers measurable growth,\" said Priy Ranjan, Co-founder and CEO, Shopflo Technologies.\n\nPine Labs believes the next chapter of online commerce in India will not be determined by payment gateways but will be played out at the intersection of infrastructure, intelligence, and experience.\n28:T6e6,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"data:image/png;base64,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"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"29:T41b,\nThe near-total absence of real-time information affecting millions of people led to the creation of Yatri, which is now the official app of the Central and Western Railways in Mumbai’s local train ecosystem.\nSisters Lakhi Sakaria and Reeva Sakaria developed the app, which emerged from the software division of CDP India Pvt Ltd, their family-run organisation with a 34-year legacy. \n\nLakhi had joined the company after a BTech in information technology and an MBA. She spent a decade developing software applications, predominantly in the B2B and B2G space for large corporations and government clients. Reeva spent a few years in consulting and joined Yatri as it began to take shape.\n\nWhen Lakhi reached out to Indian Railways, they resonated with the problem commuters faced.\n\n“They recognised the need for their own platform to disseminate critical information accurately and in real-time. We directed our app developers to build the app. And, Yatri officially launched in July 2022, after a year of development and testing,” says Lakhi.\n2a:Tc0d,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Initially, as part of the testing, GPS devices were installed at multiple positions within the motorman cabin to minimise signal obstruction and reduce the risk of tampering. \n\nYatri conducted extensive testing of signal connectivity across different route patches to ensure consistent performance and implemented station arrival detection by creating virtual geofences around each station, combined with motion sensors in the GPS device to accurately track arrivals and departures.\n\n“We undertook rigorous manual testing with a team of 15 members travelling on trains daily for a month to validate real-time accuracy and eliminate delays in live location updates,” says Lakhi.\n\nReeva points out that there are 3,000 trips every day, and delays occur for various reasons, so information needs to reach millions of commuters quickly. \n\n“Take a stretch between Chinchpokli and Vashi. That corridor should run at 95 kmph, but ongoing construction brings it down to 30 kmph. A train early in the morning running at a third of its intended speed doesn't cause a delay immediately, but by peak hours, the effect has compounded across the entire line.” \n\nAdd derailments, track works, cancellations, and the complexity of the Central line, and the problem becomes clear: it isn't that trains are always late, it's that commuters have no way to know what to expect.\nYatri's answer is to pull data directly from railway control rooms and update only when the source does—a deliberate choice that trades immediacy for trustworthiness. \n\n“We don’t want to be an app that disseminates incorrect information,” Reeva says. “If the control rooms haven’t relayed an update, neither will we.” \n\n“We want commuters to open the app and know for certain whether their regular train is running, without any guesswork. And if it isn’t, they should be able to see 30 other options for the same route,” she adds. According to the founders, the accuracy rate hovers around 97-98%.\n\nLakhi emphasises that Yatri brings together everything a Mumbai commuter needs into one app.\n\n“At its core is real-time local train tracking, powered by proprietary GPS devices installed across the network and fed directly from railway control rooms, so the information is source-verified and not crowdsourced. Commuters get live train locations, real-time delay alerts, platform change notifications, and disruption updates the moment they happen,” she shares.\n\nBeyond real-time tracking, Yatri offers comprehensive schedule-based information across every major public transport mode in the city, including metro, monorail, buses, and ferries. So, whether a commuter is planning or navigating on the go, everything they need is in one place. \n\nA commuter can enter their origin and destination, and Yatri maps the optimal end-to-end route across modes, including transfers and last-mile connectivity, making what used to be a mental juggling act completely effortless. Beyond trains, Yatri enables users to skip queues by booking metro tickets, and will soon offer bus ticketing on board.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"2b:T4ce,\nBeyond the technical challenges, Lakhi says the sheer breadth of the user base was a major consideration.\n\n“Half the city’s population uses these trains—office workers, students, blue-collar and white-collar workers, semi-skilled workers, and individuals of all kinds. The app's UI had to be designed to serve every commuter type. That also meant accounting for low data connectivity and varying levels of digital literacy. We continuously improved the UI over time, relying heavily on user feedback,” she says. The app also offers multilingual support serving the entire spectrum of commuters.\n\nWith close to three million downloads, Yatri is now in six cities—Mumbai, Bengaluru, Delhi, Kochi, Kanpur, and Pune for public transport information. Its metro ticketing, powered by ONDC, is live in Mumbai, Bengaluru, Delhi, and Pune. \n\nYatri's revenue model includes B2B data licensing partnerships with platforms that need reliable, real-time public transport data to serve their users. For B2G (business-to-government), it is in active conversations with government bodies and transport authorities.\n\nFor the B2C segment, it is looking at in-app advertising, user subscriptions, and integrated ticketing across cities.\n2c:T62a,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Yatri is working closely with the Railways’ security department and the Railway Protection Force (RPF) to introduce a safety feature that will benefit women.\n\n“It is undergoing rigorous testing as we want to make sure response times are as low as possible. We have the live locations of all trains, which is a strong foundation. But a train has 12 to 15 coaches, there are footbridges, multiple platforms, and an enormous number of variables. Finding someone in distress is truly a needle in a haystack,” explains Reeva.\n\n“We have been placing people in the most random locations across stations and measuring response times. Right now, the testing is looking very positive, so we're optimistic,” she adds.\n\nGoing forward, are the sisters hopeful that Yatri will bring in a change in commuting behaviour? \n\n“Right now, if you want to plan a journey using public transport, you might use one app for ticketing, another for real-time train information, another for Metro, and another for bus. Our research shows that people lose 30 to 40 minutes daily navigating all of this—that's roughly six or seven days a year, and compounded over an adult lifetime of commuting, it's months of wasted time,” Reeva elaborates. \n\n“We want to be one app that provides reliable, real-time information and ticketing across all modes of public transport across India. You enter your source and destination, and we give you the best route, let you buy a ticket, and you are done. We want to reduce the 35 to 40 minutes of logistics to two or three minutes,” she concludes. \n\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"2d:T4f8, has released GPT-5.5, its newest AI model that takes another step towards agentic intelligence, capable of autonomously planning and executing complex, multi-step workflows.\n\nFor a long time, AI was viewed as a one-shot answer engine. People asked a question and it gave a response. GPT-5.5 is taking things in a direction wherein it aims to act more like an independent assistant.\n\nIt can research online, write code, create documents, and even operate software by clicking and typing just as a human would. OpenAI says that instead of people managing every tiny step, they can give the model a messy task and trust it to plan the work and navigate through any confusing parts until the job is finished.\n\nThis new model, according to OpenAI, is the smartest and most intuitive version yet. It arrives as part of a journey that began with earlier versions like GPT-4 and the recent GPT-5.4. While GPT-5.4 focused heavily on thinking and reasoning through problems, GPT-5.5 is designed to take action over time.\n\nGPT-5.5 manages to match the speed of its predecessor, GPT-5.4, while being much more intelligent. It is also more token efficient, meaning it uses fewer fragments of words to complete the same task, which can make it cheaper and faster to run in many cases.\n2e:T690,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"The model has been tested against several other top-tier systems. In benchmarks such as Terminal-Bench 2.0, which tests how well an AI can plan and coordinate tools, GPT-5.5 scored 82.7%. This outperforms rival models like Claude Opus 4.7, which scored 69.4%, and Gemini 3.1 Pro, which reached 68.5%.\n\nIn a test of knowledge work across 44 different occupations, GPT-5.5 scored 84.9%, showing it is highly capable in professional settings.\n\nDevelopers have found the model to be remarkably persistent, in early testing. Michael Truell, CEO of Cursor, noted that the model stays on task for much longer without stopping early.\n\nIt is not just for computer experts, though. OpenAI’s own finance team used the model to review over 24,000 tax forms, which helped them finish the task two weeks faster than the previous year.\n\nIn the world of science, an immunology professor used the model to analyse a massive genetic dataset in a way that would have normally taken his team months.\n\nOpenAI says they have released GPT-5.5 with their strongest set of safeguards to date. It has worked with red-teamers, who are experts that try to break the system to find weaknesses, to ensure the model cannot be easily misused.\n\nThe model is evaluated under a Preparedness Framework, which tracks risks in areas like biology and cybersecurity. Currently, OpenAI treats GPT-5.5 as having high capability in these areas but it is not yet considered critical. This means it is very capable but it cannot yet develop advanced cyber-attacks or biological threats without human help.\n\nOpenAI is limiting access to some of these features to verified security professionals through a special programme.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"2f:Ta82,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAArCAIAAABHOBkQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAHg0lEQVR4nLXXaVIbSRAFYJ3AXVVEYKTuVi/a8YYBswsEQuxgMHjB9tz/GhOZtWUtDTE/JuIdgC/ey2rRWu+I9Y7YSMVmKjYz8QWzlYntTOzkkN1c7GH2u+KgKw4KMS3EYSGOCnFUihnmuBQnpZhXkNNKLCpxVkPOe0vn9dJFb+myt3TVW7ruLd30xU1f3GLu+uLrQNwPxP1QPAzFt6F4HIrHkXgaie+YH2PxE/NrLH5NxPNE/Mb8mYi/q5B/VkXLAKSBArYDgDRMuwAAQ6kMEnBCAAsEnNUGIC574qonrhFwQwBfpWFADENiGGnDBBjPYwUAAzJan10AGFIAbBGAMmgAGBAge5gVADjWAGWoleG8FhcYA3AMA2t4ID08NfUwVj38mfA/E/53lSvAekpKSEkJOCQK2A8AYDAl4JBOvSFJgykBY0q4Iz08DACgDKaHcWCAHgDwZ4KAzy5ADkmVoAHeJUwLtwQENA3pXBo0QBnIkO6ahyQNP2QPI4gEPE/4b4wGaEMU0HQJ5ppn1KABakgVMdSO4aZnr9ketO7BN4zxHvAk0MCfxwhYM4DYKb9wCQbgGWBFzUO6jA3p9rWDdm56JH5BDwB4HmtApARzypnYoUNyT9k+qe6QzDUrQ0VKMAfds9f8wkHLh1Ub+I8R/zniP8f8VxMgfspZ5BJMDwbgPan2s1C5L1LtDOmm4aDRwL8N+eOQP43405B/H3JrGIEBANYQO2UDoENyLgE/C8oQe5Hgmr1LICVckx7IQfP7AX8YQiTgEQFPGmB6aK21xVq7YUX0o9YAcL5rsSd1XhJD5ZQge7h2DprfYb4iAAwDYkCA7MEYWp8QQIe00SErShtKIN8E81kIL+FEA8JL0EPiVz1+jbnp81uMBFiD7oEyvo9UFRGA/WnknjI1hJdwCD3wI8ys4MclJPJp8w38qlaGG4w1hD0MILSH7xIABnoJ3i8L+k0IAGjgU8xhAZGAGQLsq1qSa67Eud7SZc3B0CMGDYj0gAB107qH/wbwv2tqSFwZCmIopcH/MliD6oErQ62HpHu4i/YgSyA9tD4i4PVLSJuf1BwAtAczJLiHQh90KU5Le82yh4uaW4M5Bvce7gYRg7mH/wVw6ALso+S+SNgDN4arWA/OnPr8vq8YeA/sccgAYA16SP4vi/CanV94XK4oVgL5sa1LgB5Kvqj4WcXPMV4P3j04c0ID9sC+YeKA6D8J/o8L2wPfxxjDoTUgAMJP4FHi85KfYhYVMdSu4YUetOF+wB4wrQ8rAHCG1CYldFxA5LPAd3OuDKQHMyT1quLDKgHWUAKgqQfHQM5aMu777L6vAPwjGDgC+BpElsDXMRsp38R8wWxlkO2M72R8B/96CZBDsi+S6aGLxyANRWCo4gZ6D3ZOKNE9AOBeAsDQhnzCrLX55w6nAMegAcqQ8d1MA9whqR66+qA1gBoWMk2GXqyKHr8DBvuKiQDA0LGGDcxmh5SQBgZTQnjQXSjBMWAcQ+UaKuceXAO7xdz1IQB4j4BICW1SgjS4Q9omBmdIOT/IGw1qSHpLp6/fA7vCXPfYdQ2xBmQQADGshUNyjwFKSP0hOQZ60Now67qGIrwHdlaxc8xFxS5qdokBQw8ZKDGG2x4CmkqQQ1r/L0OyL5LpIXcNXg8Fm5eQ05ItML6hUgZbhe7hJgR8aAclvDakLa8E3YM96NwdkuyhawwsNEjGuWHUbhXGgIzWOwQ4Q1ohJRAAHZItQW8pOiTVQ86neWBQPTBlKAAgY3rw51RhiOG6Zq13b/n7t77BA3glyB6oQQ+J7WRsF7OXQxwDGRLpgVmD7iE6J7sojK4iAQAY6JDwGBwDpnFIKdtK2XbKthGgDAgIe/ANBQBoD74hehWQ5KpKrgwgHNIn0oME0B7gmm0PTBkyZdi1PfC9zBrMkIiBzbqBoYj0AIYSowwJpE5aqxLgDilyCaQEa1A9KMBWFhgIwBpyfghVsCOMMnRf6kExsBDdQ3KBBgvwhiQ/Cwbw4pCYLcEbkvyhkfF9ZBzk7CBnU8xhl/mGhh4chjQAAwAXEmANK34JsgfHEH4ZOgAIh2QPWgZumjmGPDAQxryBoQ0JxAC8ITU+qaQH+yJ12CYCoj3sEMN+pgCOIQ8MXdWDzyjYojCG5AwNrYkLkIYPDdccHdJGh4GhqYfU6WFfMrKXepjF5jQvk9NCZVEkCwScAWCZT5YDgwWwjysMDCvsU5utYT5j1juQDYwExHtInS1JgKliGvRAqkiOi+REZ65jDchoTZbZZJmtvlV5h3mP+bAC0QYLeMmAPWxRQ4qG13qYgiE5ypOjLmSGAUOMYaswgMlrAGVYcQAv9BA3pPqgrSE5yJJpDjnUkYxZyOhiXENrLAGkB2tYCUoIhgSGtgLYY/DuQRt2sQfXkIAhh1AG7YEypGHetVUAwBjokN43DSnaQ2gw99AJDKSK/SxRBt2DNQSMY5/xZl68cQCREjTAM/jHIBPtoYOGjjMkZUjZHgJChjcnxcgh2vBGRgEcw7ICWIOMZ3B7QEOiq0g2MWDQANmDNBjGXpbIOIYmBgLAAIw3xwj4F0/0mTonJGUvAAAAAElFTkSuQmCC"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"30:T834,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Hiring for artificial intelligence (AI) professionals in India has surged 59.5% year-on-year, according to LinkedIn's AI Labor Market Report 2026, underscoring the country's rapidly expanding role in the global AI landscape.\n\nThe report noted that while Bengaluru retains its status as India's premier AI hub, there is a clear geographic shift in hiring trends. Hyderabad has seen a 51% rise in AI engineering recruitment, while Tier II city Vijayawada recorded a 45.5% increase, indicating that the AI surge is spreading beyond traditional tech centres.\n\nThe growth is being fuelled by widespread AI adoption across organisations of all sizes. Large enterprises still account for the bulk of AI talent, investing heavily in infrastructure, governance, and large-scale deployment. At the same time, small and mid-sized businesses are rapidly catching up, playing a key role in bridging the gap between early experimentation and full-scale implementation.\n\nThe momentum is also transforming traditional industries. In manufacturing, the share of AI engineering talent has quadrupled to 2% in 2025, signalling that AI adoption is rapidly extending beyond the tech sector.\n\nIn terms of skills, demand is coalescing around applied, deployment-ready capabilities. AI Agents, AI productivity tools, Azure AI Studio, intelligent agents, and automated feature engineering are among the most sought-after competencies, particularly within the SMB sector. In manufacturing, AI Prompting is fast becoming a baseline requirement.\n\nMalai Lakshmanan, Head of LinkedIn India Engineering, said, the trend reflects a broader shift from curiosity to execution. \"Those who can move from experimentation to execution will be best positioned to capture the opportunity,\" she noted, advising professionals to build hands-on skills, target roles that match their profiles, and demonstrate real-world AI application through verifiable projects and tools.\n\nFor India's engineering workforce, the message is clear: the AI opportunity is large, it is spreading, and it rewards those who can show, not just tell what they know.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"19:[\"$\",\"$L25\",\"featured-0\",{\"children\":[\"$\",\"$L26\",null,{\"data\":{\"stories\":[{\"id\":335854,\"title\":\"Pine Labs acquires D2C SaaS startup Shopflo for Rs 88 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Dangi\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"National hostel chain The Hosteller has raised Rs 150 crore in a Series B funding round led by PROMAFT Partners and V3 Ventures.\\n\\nThis funding round also saw participation from ITI Growth Opportunities Fund, Merisis Wealth Trust, and family offices. The Mumbai-headquartered startup claims that this is the largest institutional funding round raised by a backpacker hostel company in India.\\n\\nThe Hosteller plans to use the capital to expand across key travel destinations, strengthen operational efficiency, and build the brand.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/04/the-hosteller-raises-rs-150-cr-series-b-funding-promaft-partners\"},\"data\":\"Read more \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Intellithink raises seed investment\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/8e7cc4102d6c11e9aa979329348d4c3e/Image6lud-1776327597010.jpg\",\"caption\":\"\u003cp\u003eL-R Sridhar Venugopal, Founder and CEO and Aswin Venu, Co-Founder, Intellithink\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Intellithink, an industrial AI startup focused on machine health and energy efficiency, has announced a seed investment of Rs 17 crore. The round was led by Pentathlon Ventures, which has invested Rs 6.5 crore through its India Fund II. \\n\\nThe round also saw participation from Anicut Capital and Veltis Capital.\\n\\nIntellithink is addressing unplanned downtime issues through IntelliVibe, its AI-driven monitoring system that combines proprietary sensors with predictive analytics to detect faults early and improve efficiency.\\n\\nThe firm plans to use the funding to expand its enterprise customer base across India and the Middle East while accelerating the commercialisation of its end-to-end AI solution.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Cohoma Coffee raises  Rs 5 Cr in seed round \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/8e7cc4102d6c11e9aa979329348d4c3e/Imageq20a-1776327165612.jpg\",\"caption\":\"\u003cp\u003eCohoma Coffee founders Paritosh and Kanika Birla\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Cohoma Coffee has raised Rs 5 crore in a seed round led by Inflection Point Ventures and Swishin VC.\\n\\nThe fund will be used to accelerate the firm's international expansion and scale up its manufacturing capabilities.\\n\\nFounded by Paritosh and Kanika Birla, Cohoma Coffee offers a wide range of specialty coffee products for home brewing, all designed to be prepared in under a minute without the need for specialised equipment. It also manufactures super-automatic machines for hospitality and corporates.\\n\\nIt targets consumers and businesses through retail, ecommerce, and hospitality channels.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Aliste Technologies secures Rs 30 Cr in pre-Series A round\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Energy management startup Aliste Technologies has secured Rs 30 crore in a pre-Series A round led by Big Global JSC (the corporate venture arm of the Bitexco Group) to scale its sustainable enterprise energy management solutions. \\n\\nThe round also saw significant participation from existing investor Yournest Venture Capital and their manufacturing partner Hbeon Labs.\\n\\nFunds raised would be used to double down on research into energy-aligned solutions and to improve distribution.  \\n\\nAliste Technologies was founded in 2021  by VIT batchmates Anant Ohri, Aakarsh Nayyar, Bhavya Kansal, Konark Gautam \u0026 Shreyansh Jain.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"University of Liverpool and IISc back early-stage research with joint seed fund\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The University of Liverpool (UOL) and the Indian Institute of Science (IISc), Bengaluru, have announced a joint seed fund for early-stage collaborative research in areas such as AI, health and space.\\n\\nThe two institutions said they will co-invest annually for an initial three years.\\n\\nUOL and IISc signed a memorandum of understanding in 2023, and their biochemistry links go back to one of the oldest traditions in the field at either institution. \\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/04/university-of-liverpool-iisc-back-early-stage-research-with-joint-seed-fund\"},\"data\":\"Read more \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Indigo invests in air-taxi maker Sarla Aviation\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/51937da0260011eebbfe67c5178cf4be/SarlaAviation-1736922879212.jpg\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India's biggest airline, IndiGo, has picked up an equity stake worth Rs 10 crore in Accel-backed air-taxi startup, Sarla Aviation, regulatory filings show.\\n\\nFounded in 2023 by Adrian Schmidt, Rakesh Gaonkar, and Shivam Chauhan, Sarla Aviation is developing electrical vertical takeoff and landing (eVTOL) aircraft, Shunya.\\n\\nThe newly raised funds are expected to be used to cover general operating expenses, working capital requirements, capital expenditures, and expand business operations.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/04/indigo-invests-air-taxi-maker-sarla-aviation\"},\"data\":\"Read more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Other news\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"CheQ and AU Small Finance Bank  launch CheQ AU Credit Card\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/8e7cc4102d6c11e9aa979329348d4c3e/Image9h7s-1776327420524.jpg\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"CheQ has announced the launch of the CheQ AU Credit Card in partnership with AU Small Finance Bank (AU SFB). \\n\\nThe co-branded credit card will simplify payments, maximise rewards and bring together credit experiences aligned with the evolving spending habits of Indians. It also marks CheQ’s expansion from bill payments into credit card issuance. The card also features an LED-powered tap-to-pay function and a unified rewards system within the CheQ app.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"i-Hub Gujarat and SanchiConnect launch TattvaX Cohort 2\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"i-Hub Gujarat has partnered with SanchiConnect to announce the launch of TattvaX Cohort 2. \\n\\nApplications for the programme will open on April 15, 2026, marking the beginning of the second edition of TattvaX. \\n\\nThe 90-day programme offers mentorship, workshops, and pilot opportunities to help startups test and refine their solutions.\\n\\nA key highlight of TattvaX Cohort 2 is its focus on Proof of Concept (PoC) and pilot access, enabling startups to work with industry stakeholders to test and validate their solutions in real-world environments.\\n\\nIt concludes with a Demo Day, where selected startups present to investors and corporates for potential funding and partnerships.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"LPL Financial opens GCC in Hyderabad\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"US-based wealth management firm LPL Financial has opened its global capability centre (GCC) in Hyderabad. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The Hyderabad GCC is expected to improve operational efficiency, scale back-office capabilities, and drive innovation, LPL Financial said in a statement.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The company added that Hyderabad was chosen for its advanced infrastructure and deep talent pool, particularly in financial services, technology, artificial intelligence, automation, and cloud engineering.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/enterprise-story/2026/04/us-wealth-management-firm-lpl-financial-opens-gcc-in-hyderabad\"},\"data\":\"Read more \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Snabbit appoints Abhinav Ankur as CBO\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Snabbit announced on Thursday that it has appointed Abhinav Ankur as its Chief Business Officer (CBO).\\n\\nAbhinav will lead Snabbit’s business expansion. Abhinav brings extensive experience across consumer internet and logistics-led platforms, having held leadership roles at OYO and WheelsEye. Known for translating strategy into execution at pace, he joins Snabbit at a pivotal moment as the company moves from rapid early adoption to structured market leadership.\\n\\nSnabbit is India’s first quick-service app for on-demand home services, focused on delivering speed, reliability, and convenience for everyday household needs. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Tesco Business Solutions launches GCC Leadership Forum\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Tesco Business Solutions, in collaboration with KPMG, has launched the GCC Leadership Circle, a peer-driven platform for senior Global Capability Centre (GCC) leaders to exchange insights on the sector’s evolution. \\n\\nThe initiative aims to foster candid discussions on AI integration, operating models, talent, and governance as GCCs transition into strategic drivers of enterprise value. Designed as a closed-door, discussion-led forum, it will enable leaders to share real-world experiences and future strategies. The move builds on Tesco’s transformation into a strategic partner within its parent group and aligns with its broader ambition to shape the GCC ecosystem through collaboration and its emerging B2B proposition, OmniSol.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Sasken Technologies opens Hyderabad engineering CoE\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Sasken Technologies Ltd. has inaugurated a new Center of Excellence in Hyderabad to strengthen its product engineering and digital transformation capabilities. The facility will focus on next-generation technologies including 5G, IoT, embedded systems, and connected devices, while supporting industries such as automotive and satellite communications. \\n\\nThe company has appointed Nirmala Datla as Site Leader and plans to hire over 100 specialists across semiconductors, data science, and engineering. The expansion aims to enhance customer collaboration, accelerate innovation, and reduce time-to-market. The Hyderabad CoE marks a strategic investment in scaling delivery capabilities and leveraging the city’s strong technology talent pool to support global clients.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"S\u0026P Global expands India presence with Gurugram Hub\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"S\u0026P Global has inaugurated a 190,000 sq ft office in Gurugram, reinforcing India’s role as a key talent hub. The facility will house over 3,500 employees across technology, data, and operations, supporting the company’s global divisions. Designed with a focus on innovation, sustainability, and employee wellbeing, the office features advanced collaboration tools, creative spaces, and wellness amenities. \\n\\nWith over 16,000 employees in India, S\u0026P Global highlighted the country’s strategic importance to its global growth. The new hub reflects the company’s commitment to investing in talent, fostering innovation, and strengthening its presence in one of the world’s fastest-growing major economies.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"General Mills appoints Anjali Singh to lead Global Business Solutions\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"General Mills has appointed Anjali Singh as Head of Global Business Solutions, reinforcing its India center’s role as a strategic hub. Singh, with over 25 years of experience across sectors including telecom and financial services, will lead global operations while anchoring the India GCC. Previously with Ericsson, she brings expertise in digital transformation and operational leadership. \\n\\nThe appointment underscores General Mills’ focus on strengthening its global capability centers to drive innovation and growth. The India center will continue to play a pivotal role in talent development and enterprise strategy as the company advances its broader “Accelerate” growth agenda.\\n\\n\"}}],\"timeLapsed\":\"16th Apr 2026\",\"publishedDate\":\"April 16, 2026\",\"newReleased\":false},{\"id\":333793,\"title\":\"Startup news and updates: daily roundup (February 4, 2026)\",\"slug\":\"startup-news-and-updates-daily-roundup-february-4-2026\",\"type\":\"RICH\",\"subtitle\":\"YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Wednesday, February 4, 2026.\",\"publishedAt\":\"2026-02-04T08:19:06.143Z\",\"updatedAt\":\"2026-02-14T10:16:28.380Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Team YS\",\"username\":\"webmaster\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/static/default-ys-image.jpg\",\"designation\":null,\"path\":\"/author/webmaster\"}],\"category\":{\"id\":1781,\"name\":\"News\",\"slug\":\"news\",\"path\":\"/category/news\"},\"excerpt\":\"YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Wednesday, February 4, 2026.\",\"media\":\"https://images.yourstory.com/cs/2/e641e900925711e9926177f451727da9/RoundupIMG21600x900-1763028299752.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/2/e641e900925711e9926177f451727da9/RoundupIMG21600x900-1763028299752.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/e641e900925711e9926177f451727da9/RoundupIMG21600x900-1763028299752.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":6,\"reactions\":{\"contentId\":333793,\"commentCount\":0,\"likeCount\":200,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ea520-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"business-and-tech-news\",\"name\":\"Business and Tech News\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Just In\",\"slug\":\"just-in\",\"order\":0,\"path\":\"/tag/just-in\"},{\"name\":\"Daily Roundup: Startup News\",\"slug\":\"daily-roundup-startup-news\",\"order\":1,\"path\":\"/tag/daily-roundup-startup-news\"},{\"name\":\"funding news\",\"slug\":\"funding-news\",\"order\":2,\"path\":\"/tag/funding-news\"},{\"name\":\"News\",\"slug\":\"news\",\"order\":3,\"path\":\"/tag/news\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"daily roundup (February 4, 2026)\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"https://images.yourstory.com/cs/2/3fb20ae02dc911e9af58c17e6cc3d915/DailyRoundupImages900x900-1762874038685.jpg\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/e641e900925711e9926177f451727da9/RoundupIMG21600x900-1763028299752.jpg\",\"thumbnailVideo\":\"https://images.yourstory.com/cs/2/e641e900925711e9926177f451727da9/RoundupIMG21600x900-1763028299752.jpg\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAkAEADASIAAhEBAxEB/8QAGAABAQEBAQAAAAAAAAAAAAAAAgEABAX/xAAXEAEBAQEAAAAAAAAAAAAAAAABAAIR/8QAGAEBAQEBAQAAAAAAAAAAAAAAAgMBBQf/xAAWEQEBAQAAAAAAAAAAAAAAAAAAARH/2gAMAwEAAhEDEQA/APVWKxWK3A165IS0WKxWNpSKsVosFjSkVYrRYLGnI6+xdQdUWpoyGsVise2FhLFYrFYlIqxWiwWNOR1LRtaomjFbWjSFitrWFBYra0aUf//Z\"},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"News Reports\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/02/startup-news-and-updates-daily-roundup-february-4-2026\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"From PAC Cosmetics eyeing global expansion to HORIBA setting up research and development hub in India, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"YourStory\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" brings you today’s headlines with the latest developments across sectors. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Featured news \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"These organisations are leading the fight against human trafficking \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The fight against human trafficking has transformed over the past decade, with organisations expanding beyond rescue operations to address root causes. Prevention, rehabilitation, and economic empowerment now form the core of anti-trafficking interventions, supported by legal aid, counselling, education, and livelihood programmes. Survivors are increasingly leading these efforts as peer mentors and change advocates.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Social Story\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" lists five organisations that stand at the forefront, integrating frontline response with long-term rehabilitation strategies.\\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/socialstory/2026/02/organisations-leading-the-fight-against-human-trafficking\"},\"data\":\"here\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"PAC Cosmetics eyes global expansion after building a bootstrapped beauty brand \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Founded in 2006, PAC Cosmetics started as a professional makeup tools supplier, later transforming into an omnichannel beauty brand expecting Rs 140-150 crore GMV in FY25 with 20-25% EBITDA margins.\\n\\nDirector Bonish Jain, who joined in 2014, shifted the family-run company from professional-only to mass-premium consumer focus. The brand now operates across 140 retail locations with balanced online-offline sales.\\n\\n\\\"We want to build a brand that goes global from India,\\\" said Jain, announcing plans to enter Dubai, Nepal, and Sri Lanka markets.\\n\\nThe bootstrapped company offers 350 SKUs priced between Rs 600-1,200, contract-manufactured across 60 global labs and adapted for Indian consumers.\\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/smbstory/mumbai-company-building-global-grade-beauty-brand-no-external-capital\"},\"data\":\"here\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Funding news \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Gamepoint raises Rs 7 Cr to expand multi-sport centre network \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Sports startup Gamepoint has raised Rs 7 crore in Pre-Series A funding to expand its multi-sport centre network and strengthen technology capabilities.\\n\\nThe round was led by Raj P Narayanam, Founder of Zaggle, and Aditya Vuchi, General Partner at VCMint, with participation from Praveen Raju, Founder of Suchitra Academy.\\n\\nGamepoint operates professionally managed multi-sport centres offering coaching for children, flexible memberships for adults, and corporate event management. The company plans to scale to 300-plus centres across metros and Tier I-II cities over five years.\\n\\n\\\"This funding marks an important milestone in our mission to transform India from a sports-loving nation into a sports-playing nation,\\\" said founders Aditya Reddy and Siddharth Reddy jointly.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Other news \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"HORIBA acquires lab-grown diamond tech firm, sets up India R\u0026D hub\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"HORIBA India has acquired 100% shares of Pristine Deeptech Private Limited, a company specialising in lab-grown diamond research for semiconductor and quantum applications, making it a wholly owned subsidiary.\\n\\nThe acquisition reinforces HORIBA's expertise in diamond technologies and establishes an R\u0026D hub in India for analytical and measurement solutions.\\n\\n\\\"This partnership represents a big step towards strengthening our capabilities in advanced materials and semiconductors,\\\" said Hideyuki Koishi, Director and General Manager at HORIBA Ltd. Rajeev Gautam, President of HORIBA India, said the move aligns with India's Atmanirbhar Bharat vision, adding: \\\"This marks a new phase in our global innovation journey.\\\"\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"(The article will be updated throughout the day with latest news and updates)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"4th Feb 2026\",\"publishedDate\":\"February 04, 2026\",\"newReleased\":false},{\"id\":329559,\"title\":\"Startup News and Updates: Daily Roundup (September 18) \",\"slug\":\"startup-news-updates-daily-roundup-september-18-2025\",\"type\":\"RICH\",\"subtitle\":\"YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Thursday, September 18, 2025.\",\"publishedAt\":\"2025-09-18T05:41:41.902Z\",\"updatedAt\":\"2025-09-19T09:02:35.397Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Debolina Biswas\",\"username\":\"debolina-biswas-1\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/3fb20ae0-2dc9-11e9-af58-c17e6cc3d915/profile_image_1644999099601.jpg\",\"designation\":\"Lead, SMB Story \",\"path\":\"/author/debolina-biswas-1\"}],\"category\":{\"id\":1781,\"name\":\"News\",\"slug\":\"news\",\"path\":\"/category/news\"},\"excerpt\":\"YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Thursday, September 18, 2025.\",\"media\":\"https://images.yourstory.com/cs/2/47ea3f60084e11efbdcb2f46d4aa7266/shutterstock2330420447-1720684633432.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/2/47ea3f60084e11efbdcb2f46d4aa7266/shutterstock2330420447-1720684633432.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/47ea3f60084e11efbdcb2f46d4aa7266/shutterstock2330420447-1720684633432.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":8,\"reactions\":{\"contentId\":329559,\"commentCount\":0,\"likeCount\":127,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ea520-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"business-and-tech-news\",\"name\":\"Business and Tech News\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Just In\",\"slug\":\"just-in\",\"order\":0,\"path\":\"/tag/just-in\"},{\"name\":\"News Roundup\",\"slug\":\"news-roundup\",\"order\":1,\"path\":\"/tag/news-roundup\"},{\"name\":\"News\",\"slug\":\"news\",\"order\":2,\"path\":\"/tag/news\"},{\"name\":\"IBM\",\"slug\":\"ibm\",\"order\":3,\"path\":\"/tag/ibm\"},{\"name\":\"Indian startup ecosystem\",\"slug\":\"indian-startup-ecosystem\",\"order\":4,\"path\":\"/tag/indian-startup-ecosystem\"},{\"name\":\"investments\",\"slug\":\"investments\",\"order\":5,\"path\":\"/tag/investments\"},{\"name\":\"partnerships\",\"slug\":\"partnerships\",\"order\":6,\"path\":\"/tag/partnerships\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"Daily roundup \",\"thumbnailMetadata\":{\"thumbnailSquare\":\"https://images.yourstory.com/cs/2/3fb20ae02dc911e9af58c17e6cc3d915/DailyRoundupImage900x900-1758177027177.jpg\",\"thumbnailDouble\":\"\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAmAEADASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAAECA//EABYQAQEBAAAAAAAAAAAAAAAAAAARAf/EABcBAQEBAQAAAAAAAAAAAAAAAAABBgf/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwDtFFaFz9CKsFRYLAIRRBhcFigRRFSKKCRQgMxQAigAsAVSAD//2Q==\"},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"News Reports\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":2,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2025/09/startup-news-updates-daily-roundup-september-18-2025\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"From Investorant which enables fractional ownership in the F\u0026B industry, to IBM’s collaboration with BharatGen, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"YourStory\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" brings today’s headlines that highlight significant developments across industries.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Featured stories \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/94a03c40169611f0b4b0c5b62b4900c2/InvestorantV21600x900-1758019399483.jpg\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Bengaluru-based Investorant enables fractional ownership in the F\u0026B industry \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Founded by Guru Shivaram, Amrit Hemdev, and Salman Sait in 2021, Investorant is an investment platform that enables fractional ownership of curated food and beverage (F\u0026B) concepts. \\n\\n“We enable talent to have their own spaces without any other stress, such as raising funds, building the project, and others. They get creative freedom, the investors get absolute transparency on how their money is being spent, CEO Shivaram says. \\n\\nThe startup has established three concepts so far—Whisky Samba in Hyderabad, Spirit Forward and Una Hacienda in Bengaluru. According to Shivaram, all three establishments have been profitable from day one. \\n\\nBengaluru-based Investorant is looking to open three more establishments by the end of this year. \\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/09/this-investment-platform-fractional-ownership\"},\"data\":\"more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Iconic Wealth wants to redefine wealth management in India \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Mumbai-based firm Iconic Wealth is betting on a mix of technology and human expertise to make wealth management inclusive, not just for the UHNIs, but also for the growing affluent class. \\n\\nFounded by Dharmendra Jain, Srikanth Subramanian and Shobhit Mathur, Iconic Wealth started operations in March 2024. The firm has scaled rapidly and has reported assets under management worth Rs 50,7 billion at the end of the first quarter of FY2026, recording a quarter-on-quarter growth of 33.6%. \\n\\nA part of Angel One, Iconic Wealth is leveraging technology to enhance the rigour in its research, where it can generate new insights on investments. It also aims to deepen the expertise of its bankers through technology. It has over 1,000 clients across nine Indian cities. \\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/enterprise-story/2025/09/ionic-wealth-redefine-wealth-management-angel-one\"},\"data\":\"more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Funding news \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/funding-1738596571214.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Atomicwork announces strategic investment from Okta Ventures \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Agentic service management platform Atomicwork has announced a strategic investment from Okta Ventures to strengthen its mission to reinvent enterprise IT. Through this partnership, Atomicwork and Okta will enable IT teams to deliver personalised, proactive support across every business app, channel, and device, making enterprise IT both seamless and secure. \\n\\nAccording to a release from Atomicwork, its AI-native universal agent has reduced ticket volumes by up to 60% for IT and service teams, with omnichannel and multimodal agentic AI, while improving end-user satisfaction by more than 25%. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"AI chip firm Groq raises $750M at $6.9B valuation \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"AI chip company Groq has raised $750 million at a valuation of $6.9 billion. The funding round was led by Disruptive, with participation from BlackRock, Neuberger Berman, Deutsche Telekom Capital Partners, and a major US West Coast mutual fund manager. \\n\\nExisting investors Samsung, Cisco, D1, Altimeter, 1789 Capital and Infinitium also participated in the round. \\nThe 2016-founded company’s technology is being used by more than two million developers and a wide array of Fortune 500 companies.  Groq had earlier raised $640 million in August last year, at a valuation of $2.8 billion. The company has managed to double its valuation in less than a year and has so far raised $3 billion in total.\\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ai-story/ai-chip-firm-groq-secures-750-million-7-billion-valuation\"},\"data\":\"more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Supply6 raises Rs 9.1 Cr from Zeropearl VC \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"D2C nutrition brand Supply6 has raised Rs 9.1 crore (or $1.1 million) in a seed round from Zeropearl VC. Kunal Shah, Ashutosh Valani, Priyank Shah and Yogesh Kabra have also participated in the round. \\n\\nThe freshly raised round will be used to expand the product pipeline, fund clinical studies, and work on new product formats. Founded in 2020 by Vaibhav Bhandari and Rahul Jacob, Supply6 plans to deepen its D2C and quick-commerce distribution, prioritise selective international entry in high-supplement adoption regions including GCC and English-speaking markets. The brand also plans to strengthen its leadership roles across growth, strategy, and product development. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Other news \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"IBM collaborates with BharatGen to accelerate AI adoption \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"IBM and BharatGen have entered into a collaboration to advance AI adoption in India. \\n\\nCombining IBM’s expertise in data, governance, and model training with BharatGen’s sovereign LLMs, the partnership will build inclusive, India-focused AI models tailored to the country’s linguistic and cultural landscape. \\n\\nThe collaboration aims to build and scale multimodal and language-specific AI models for sectors like education, agriculture, healthcare, banking, and citizen services. \\n\\nIBM and BharatGen will jointly develop solution templates for Indic use cases, demonstrations on Watsonx and OpenShift AI, and scalable data pipelines with Indic capabilities. They will implement IBM’s governance framework for responsible AI, establish new Indic benchmarks, and research emerging model architectures. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"EY launches 6th edition of campus innovation challenge\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"EY has launched the sixth edition of its flagship campus innovation challenge, Techathon 6.0 - Building Tomorrow’s Solutions for Today’s India. The challenge is focused on developing real-world solutions for India’s unique business, communities and citizen challenges, across the pharma, BFSI, auto, FMCG, retail and startup sectors. \\n\\nWith the theme of ‘Agentic AI’, Techathon 6.0 is aimed at building autonomous systems that can adapt, take initiative, and make proactive decisions. Leading organisations, including Aditya Birla Fashion and Retail, Mahindra \u0026 Mahindra, Hero MotorCorp, Asian Paints, Tata Capital, and Firstsource, will collaborate with EY leaders in mentoring and offering students industry exposure. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Hoi and EaseMyTrip in partnership for rewards programme in airports\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Travel-tech platforms Hoi and EasyMyTrip have entered into a partnership to launch a Smart Kiosk Rewards Programme. \\n\\nAvailable at Delhi, Hyderabad, and Goa airports, the programme allows passengers to skip queues by ordering through Hoi’s contactless kiosks while earning instant travel rewards. Each order provides a Rs 500 EaseMyTrip coupon via WhatsApp, with a monthly draw offering a ₹5,000 voucher. \\n\\nRunning for three months, the initiative has already benefitted over 5,000 travellers, marking a new model for airport monetisation by merging dining, technology, and travel planning into a seamless experience.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Wingify enters Middle East and Africa, scales operations in US, Europe and APAC \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Wingify, parent company of SaaS platform VWO, has expanded into the Middle East and Africa as part of its global growth strategy. The company, which is already present in the United States, Europe, and APAC, is scaling operations in these markets to meet the rising enterprise demand for experimentation and personalisation solutions.\\n\\nOver the past year, Wingify has reported profitable growth with annual recurring revenue reaching $60 million, driven by widespread enterprise adoption. To fuel its next phase, the company is adding 70 new roles worldwide and expanding its leadership bench: Devon Boyd will lead EMEA partnerships, while Dayo Murphy joins as UAE and MEA country manager. Nisha Sharma will strengthen US enterprise partnerships, and Bhavan Kochhar will head APAC sales.\\n\\nWingify serves 3,000-plus brands globally, including Disney, Decathlon, UNICEF, and Flynas.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Walmart India’s losses narrow to Rs 111 Cr, revenue up by 2.5% \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Walmart India Pvt Ltd, the Indian arm of Walmart Inc, reported a 2.5% rise in revenue to Rs 5,330 crore in FY25, up from Rs 5,200 crore last year. The company trimmed net loss to Rs 109.8 crore from Rs 154.1 crore, while EBITDA loss narrowed to Rs 19.2 crore versus Rs 51.2 crore in FY24. \\n\\nExpenses included Rs 4,975 crore for traded goods and Rs 139.4 crore in employee benefits. Despite accumulated losses swelling to Rs 3,895.3 crore, auditors issued an unqualified opinion, noting compliance lapses and ongoing tax disputes. \\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/09/walmart-india-fy25-losses-revenue-earnings-flipkart\"},\"data\":\"more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"FinEdge crosses AUM of Rs 1,500 Cr\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"FinEdge, a digital wealth management and goal-based investing platform, has crossed Rs 1,500 crore in Assets Under Management (AUM). It has more than 20,000 clients spread across 1,800 cities in India and 90 countries worldwide. Headquartered in Gurugram, FinEdge has developed a bionic model that blends personalisation, technology and expert guidance to deliver investment outcomes. In 2012, it had an AUM of Rs 5 crore and aims to reach Rs 10,000 crore by 2030.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Blinkit-AI launches its operations\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Blinkit-AI, a tech startup, launched its operations where the platform will provide access to over 50 AI models, which also includes ChatGPT, Midjourney, Perplexity and more. According to the startup, users can access the features of all these platforms and come with an in-built voice bot that can interpret multiple languages. Blinkit-AI also recently raised a seed round of funding of $1.2 million from Foliflex Cables.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Enlight Metals eyes Rs 400 Cr turnover in FY26\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Enlight Metals, an online aggregator for metals, aims to cross a sales turnover of Rs 400 crore by March 2026, having reached Rs 150 crore in FY25. In the current year, the company has already supplied 40,000 metric tons of steel. It has set a target of supplying 1,00,000 metric tons annually by FY26 and aims to achieve more than Rs 1,200 crore in sales by FY27. To support this growth, Enlight is expanding its dark-store network beyond Pune and Mumbai to Aurangabad, Ahmedabad, and Bengaluru, with eight new facilities planned by FY26.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"(Disclaimer: This article will be updated with the latest news throughout the day.)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"18th Sep 2025\",\"publishedDate\":\"September 18, 2025\",\"newReleased\":false},{\"id\":328952,\"title\":\"Startup news and updates: Daily roundup (September 2, 2025)\",\"slug\":\"startup-news-updates-daily-roundup-september-2-2025\",\"type\":\"RICH\",\"subtitle\":\"YourStory presents daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Tuesday, September 2, 2025.\",\"publishedAt\":\"2025-09-02T05:54:23.180Z\",\"updatedAt\":\"2025-09-04T02:18:53.740Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Team YS\",\"username\":\"webmaster\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/static/default-ys-image.jpg\",\"designation\":null,\"path\":\"/author/webmaster\"}],\"category\":{\"id\":1781,\"name\":\"News\",\"slug\":\"news\",\"path\":\"/category/news\"},\"excerpt\":\"YourStory presents daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Tuesday, September 2, 2025.\",\"media\":\"https://images.yourstory.com/cs/2/47ea3f60084e11efbdcb2f46d4aa7266/shutterstock2330420447-1720684633432.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/2/47ea3f60084e11efbdcb2f46d4aa7266/shutterstock2330420447-1720684633432.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/47ea3f60084e11efbdcb2f46d4aa7266/shutterstock2330420447-1720684633432.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":9,\"reactions\":{\"contentId\":328952,\"commentCount\":0,\"likeCount\":262,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ea520-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"business-and-tech-news\",\"name\":\"Business and Tech News\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Just In\",\"slug\":\"just-in\",\"order\":0,\"path\":\"/tag/just-in\"},{\"name\":\"News\",\"slug\":\"news\",\"order\":1,\"path\":\"/tag/news\"},{\"name\":\"Startup News\",\"slug\":\"startup-news\",\"order\":2,\"path\":\"/tag/startup-news\"},{\"name\":\"Daily Roundup: Startup News\",\"slug\":\"daily-roundup-startup-news\",\"order\":3,\"path\":\"/tag/daily-roundup-startup-news\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\" Daily roundup\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"\",\"thumbnailVideo\":\"https://images.yourstory.com/cs/2/47ea3f60084e11efbdcb2f46d4aa7266/shutterstock2330420447-1720684633432.jpg\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAmAEADASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAAECA//EABYQAQEBAAAAAAAAAAAAAAAAAAARAf/EABcBAQEBAQAAAAAAAAAAAAAAAAABBgf/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwDtFFaFz9CKsFRYLAIRRBhcFigRRFSKKCRQgMxQAigAsAVSAD//2Q==\",\"thumbnailAssetAspectRatio\":1.66},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Features\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2025/09/startup-news-updates-daily-roundup-september-2-2025\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"From QWR's bets on indigenous XR hardware for India to Tuco Kids' fundraise for product development and expansion, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"YourStory\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" brings you the developments from the Indian startup ecosystem.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Featured stories\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Pune startup QWR bets on indigenous XR hardware to cut India’s dependence on imports\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Extended Reality (XR) is expanding into education, healthcare, defence, and manufacturing, but India still depends heavily on imported devices. Pune-based QWR (Question What’s Real), founded by Suraj Aiar, is changing that by designing and manufacturing VR headsets, AR glasses, and AI-powered wearables tailored to India’s compliance and customisation needs. \\n\\nIts flagship VRone.Edu headset, aligned with NCERT K–12 curriculum, NEP 2022, Samagra Shiksha Yojana, and UN SDG 4, is deployed in 19 states, reaching 200,000+ students; while its latest product, HUMBL, is India’s first AI-powered smart glasses. \\n\\n“If India wants to lead in AI, XR, and next-generation computing, we cannot build our future on imported foundations. Software may change the world, but without hardware, it’s just an idea. We have to own the stack,” Suraj Aiar, Founder and CEO of QWR told \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"YourStory\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\\nBootstrapped since inception, QWR has shipped over 50,000 units to 17 countries and aims to scale manufacturing under India’s PLI scheme, targeting $100M revenue and global leadership.\\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/08/startup-qwr-indigenous-xr-hardware-india-dependence-imports\"},\"data\":\"more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".  \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"How Rian is traversing the world of linguistics with AI-human synergy\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Founded in 2019 by Anand Shiralkar, Pune-based Rian offers multilingual document and media translations in 50+ languages, serving 2,000+ clients including JioHotstar and Sony YAY.\\n\\nWith a 45-member core team and 1,200 freelance linguists, Rian blends AI efficiency with human cultural nuance. Its upcoming 'Dub Now, Pay Later'  model will let creators dub content globally with zero upfront cost. \\n\\n“Most players in this industry are either tech-heavy with less focus on quality, or they are quality-rich but slow and expensive.\u2028We decided to blend AI scale with a human soul. Our goal was never to translate. We want to distribute culture, not just content,” said Anand Shiralkar, CEO of Rian. \\n\\nThe startup recently became profitable, and clocked ₹5 crore revenue in FY25. It aims for ₹20 crore by FY26 and ₹200 crore in three years. Backed by an angel round, Rian is also eyeing international expansion and IP acquisition.\\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/09/pune-startup-rian-world-of-linguistics-ai-human-translation-tools\"},\"data\":\"more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Funding stories \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Offgrid Energy Labs raises $15M in Series A funding round\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Energy storage solutions startup Offgrid Energy Labs has raised $15 million in a Series A funding round led by speciality chemicals manufacturing company Archean Chemical Industries. The round also saw participation from existing investor Ankur Capital. \\n\\nFounded in 2018 by Kusurkar, Srivastava, Brindan Tulachan, and Ankur Agarwal, Offgrid Energy Labs focuses on delivering commercially viable and sustainable stationary energy storage solutions for three key applications: peak shifting, net-zero industrial electricity, and decentralised off-the-grid energy solutions.\\n\\nAccording to the company’s co-founders Rishi Srivastava and Tejas Kusurkar, the major portion of the new funding will go into setting up its 10 megawatt hour UK demo manufacturing facility, which will act as the test-bed for the company’s ZinGel technology equipped batteries, before it starts commercialisation. \\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/09/offgrid-energy-labs-raises-15m-series-funding\"},\"data\":\"more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Tuco Kids raises $4M in Series A round Led by RTP Global\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Kids personal care brand Tuco Kids has raised $4 million in Series A funding. The funding round was led by an early-stage VC firm \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/08/vutto-secures-7m-series-a-funding-rtp-global\"},\"data\":\"RTP Global\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$32\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"LeafyBus secures $4.1M from Enetra India \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"New Delhi-based intercity electric bus operator \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/03/supply-crunch-stalling-growth-private-intercity-electric-bus\"},\"data\":\"LeafyBus\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" has raised $4.1 million from Enetra India Pvt Ltd. Singapore-based sustainable infrastructure fund Impact Capital Asia Management also participated in the round.\\n\\nLeafyBus currently has 10 premium electric buses on the Delhi-Dehradun route. It will use the funds to scale to more than 1 00 buses over the next 18 to 24 months and expand to major intercity corridors in North, East, and South India. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"SaveMom raises Rs 20 lakh from Navyug Global, plans expansion into private hospitals \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"SaveMom, a maternal health initiative by JioVio Healthcare, has secured a Rs 20 lakh investment from Navyug Global Ventures to expand into private hospital networks across the country. \\n\\nIncepted in 2016, SaveMom has partnered with government hospitals and community health workers, using AI-enabled wearables to monitor over 25,000 pregnancies across 120+ rural communities, detecting risks early and saving lives. \\n\\nThe partnership will bridge the public–private healthcare divide, accelerating adoption in urban and semi-urban areas. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Ecommerce startup CityMall raises $47M in Series D \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Gurugram-based value ecommerce startup CityMall has raised $47 million in its Series D round of funding. While the round was led by Accel, existing investors including Waterbridge Ventures, Citius, General Catalyst, Elevation Capital, Norwest Venture Partners and Jungle Ventures also participated in the round. \\n\\nCityMall plans to use the funds to expand deeper into existing geographies, venture into adjacent markets, strengthen its supply chain network, and invest in private labels and brand partnerships. The startup will also be focused on hiring across technology, product, and operations verticals to scale its model sustainably.  \\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/09/citymall-raises-47-mn-in-series-d-round-led-by-accel\"},\"data\":\"more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Venturi Partners’ Fund II announces first close at $150 M \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Singapore-based VC firm Venturi Partners announced the first close of its second fund at $150 million. The fund with a total target corpus of $225 million aims to make the final close by June 2026. \\n\\nThe growth stage VC firm has invested in startups including Country Delight and Cure.fit, and is now looking to make initial investments of between $15 million and $40 million across 10 companies in the high-growth consumer sectors. \\n\\nIts Fund I portfolio includes the likes of Livspace, Pickup Coffee, and K-12 Techno Services, among others. \\n\\nRead more, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/09/consumer-growth-vc-venturi-partners-fund-ii-first-close-150-million\"},\"data\":\"here\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Others\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"ASML, Lam, Merck to support India’s chip push with tools, talent, materials \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"At Semicon India 2025, global semiconductor leaders ASML, Lam Research, and Merck pledged technology, training, and materials to accelerate India’s first chip fabs. \\n\\nASML will provide advanced lithography, Lam will train 60,000 engineers across 60 universities through its Semiverse platform, and Merck will supply high-purity chemicals critical to chipmaking. \\n\\nWith government support under the ₹76,000-crore ISM programme, projects like Tata-PSMC’s $11B Dholera fab and Micron’s Sanand ATMP are gaining momentum. India also unveiled the Vikram 3201, its first indigenous 32-bit space-qualified processor, at the event. \\n\\nTo read more, click \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/09/asml-lam-merck-to-support-indias-chip-push-with-tools-talent-materials\"},\"data\":\"here\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"boAT, Urban Company, Juniper Green Energy get SEBI nod for IPOs\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The Securities and Exchange Board of India (SEBI) has cleared the initial public offering (IPO) plans for 13 companies including Imagine Marketing Ltd (the parent of boAt), home services provider Urban Company, and renewable power producer Juniper Green Energy Ltd. \\n\\nAccording to SEBI filings, at least 53 other IPO applications remain under review. \\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/09/boat-urban-company-juniper-green-energy-get-sebi-nod-ipo\"},\"data\":\"more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"ICICI Bank launches dedicated branch for startups in Bengaluru  \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"ICICI Bank has launched a branch in Bengaluru’s HSR Layout, specifically aimed at catering to the distinct needs of startups. The branch is designed to serve as a one-stop destination for emerging businesses at various stages of the journey of startups, through both digital and physical offerings. \\n\\nBesides the traditional banking service, the branch will also serve as an experience and engagement centre by facilitating networking with VCs. A dedicated relationship management team is also in place to provide startups with personalised support. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Suhora Technologies announces partnership with Satellogic Inc \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Suhora Technologies has signed an exclusive multi-year agreement with Satellogic Inc to deliver high-resolution earth observation services in India and Nepal. The seven-figure deal grants Suhora sole rights to provide Satellogic’s sub-meter satellite imagery and data in the region, expanding access to advanced earth observation capabilities for government and commercial users. Applications of this include urban planning, infrastructure development, natural resource management, disaster response, and climate change mitigation, enabling smarter, data-driven decision-making. \\n\\nThe partnership builds on the companies’ existing collaboration, further delivering advanced earth observation solutions tailored for the Indian market. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Goldman Sachs cuts stake in BlackBuck, Nomura buys in for Rs 247 Cr \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Exchange data has revealed that Goldman Sachs has offloaded 2.74% (49.1 lakh) of its stake, worth Rs 295 crore, in Bengaluru-based logistics marketplace BlackBuck (formerly Zinka Logistics). On the other hand, Nomura India Investment firm acquired 2.29% share in BlackBuck, investing Rs 247 crore in the listed company. \\n\\nThe deal follows a series of stake reductions by global investors in recent months. BlackBuck declined to comment on the development. \\n\\nRead \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/09/goldman-sachs-cuts-stake-in-blackbuck-nomura-buys-247cr-logistics\"},\"data\":\"more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Exits continue at Peak XV: Managing Director Harshjit Sethi quits \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Harshjit Sethi, Managing Director at Peak XV Partners, has quit the VC firm after a decade-long stint. This marks another top-level exit at a time when the VC firm plans to raise a new fund. \\n\\nSethi took to X (formerly Twitter) to announce his exit. \\n\\nHe wrote: “After a decade at Sequoia India and Peak XV, I’ve decided to leave the firm and explore a new innings. It’s been a journey rich in learning and relationships.” \\n\\nEarlier, four senior executives exited Peak XV Partners—one of India’s largest VC firms.\\n\\nTo know more, read \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/09/peak-xv-exits-continue-managing-director-harshjit-sethi-quits-firm\"},\"data\":\"here\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Karnataka HC issues interim asset freeze in BYJU’S-QIA dispute \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\nThe Karnataka High Court has issued an interim order restraining BYJU’S founder Byju Raveendran and related entities from disposing of assets listed in a petition by the Qatar Investment Authority (QIA). \\n\\nQIA seeks enforcement of a $235 million Singapore arbitration award—now over $249 million with interest—linked to a 2022 loan for Aakash Educational shares. The dispute centers on alleged improper share transfers and loan defaults. \\n\\nThe court’s freeze will remain until the next hearing. This adds to Raveendran’s increasing troubles, including insolvency proceedings in India and a U.S. contempt ruling carrying $10,000 daily fines.\\n\\nRead more, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/09/karnataka-hc-issues-interim-asset-freeze-byjus-qia\"},\"data\":\"here\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\\n\\n\"}}],\"timeLapsed\":\"2nd Sep 2025\",\"publishedDate\":\"September 02, 2025\",\"newReleased\":false},{\"id\":322855,\"title\":\"Mcap of seven of top-10 valued firms jumps Rs 2.10 lakh Cr; RIL, TCS major winners\",\"slug\":\"mcap-of-seven-of-top-10-valued-firms-jumps-rs-210-lakh-cr-ril-tcs-major-winners\",\"type\":\"RICH\",\"subtitle\":\"TCS' market valuation climbed by Rs 46,094.44 crore to Rs 13,06,599.95 crore. With this sharp rise, TCS again rose to the second rank in the top 10 most-valued firms chart.\",\"publishedAt\":\"2025-03-09T07:55:30.163Z\",\"updatedAt\":\"2025-03-09T07:55:30.369Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Press Trust of India\",\"username\":\"press-trust-of-india\",\"order\":0,\"imageUrl\":null,\"designation\":null,\"path\":\"/author/press-trust-of-india\"}],\"category\":{\"id\":1781,\"name\":\"News\",\"slug\":\"news\",\"path\":\"/category/news\"},\"excerpt\":\"TCS' market valuation climbed by Rs 46,094.44 crore to Rs 13,06,599.95 crore. With this sharp rise, TCS again rose to the second rank in the top 10 most-valued firms chart.\",\"media\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/markets-1738395408387.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/markets-1738395408387.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/markets-1738395408387.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":2,\"reactions\":{\"contentId\":322855,\"commentCount\":0,\"likeCount\":178,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ea520-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"business-and-tech-news\",\"name\":\"Business and Tech News\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Just In\",\"slug\":\"just-in\",\"order\":0,\"path\":\"/tag/just-in\"},{\"name\":\"News\",\"slug\":\"news\",\"order\":1,\"path\":\"/tag/news\"},{\"name\":\"market cap\",\"slug\":\"market-cap\",\"order\":2,\"path\":\"/tag/market-cap\"},{\"name\":\"Tata Consultancy Services\",\"slug\":\"tata-consultancy-services\",\"order\":3,\"path\":\"/tag/tata-consultancy-services\"},{\"name\":\"Reliance Industries\",\"slug\":\"reliance-industries\",\"order\":4,\"path\":\"/tag/reliance-industries\"},{\"name\":\"HDFC\",\"slug\":\"hdfc\",\"order\":5,\"path\":\"/tag/hdfc\"},{\"name\":\"Bharti Airtel\",\"slug\":\"bharti-airtel\",\"order\":6,\"path\":\"/tag/bharti-airtel\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"Mcap of seven of top-10 valued firms jumps Rs 2.10 lakh cr\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"\",\"thumbnailVideo\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/markets-1738395408387.jpg\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAZAEADASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAgEFB//EABYQAQEBAAAAAAAAAAAAAAAAAAABAv/EABcBAQEBAQAAAAAAAAAAAAAAAAEAAgb/xAAVEQEBAAAAAAAAAAAAAAAAAAAAEf/aAAwDAQACEQMRAD8A5nCgQo6pyxxYMKFQoUGFlAoUSFCIz4UGFGWzhQIUKOFBhxIocCHCH//Z\",\"thumbnailAssetAspectRatio\":2.59},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"News Reports\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2025/03/mcap-of-seven-of-top-10-valued-firms-jumps-rs-210-lakh-cr-ril-tcs-major-winners\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The combined market valuation of seven of the top 10 most valued companies surged by Rs 2,10,254.96 crore last week, with Reliance Industries and Tata Consultancy Services emerging as the biggest gainers.\\n\\nLast week, the BSE Sensex climbed 1,134.48 points or 1.55%, and the NSE Nifty rose 427.8 points or 1.93%.\\n\\nThe market capitalisation (mcap) of Reliance Industries surged by Rs 66,985.25 crore to Rs 16,90,328.70 crore. Tata Consultancy Services (TCS) market valuation climbed by Rs 46,094.44 crore to Rs 13,06,599.95 crore. 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Getting a healthcare startup through the doors of a hospital is another problem entirely. Procurement cycles are long, clinical buy-in is hard to secure, and the distance between a product that works and one that actually gets deployed inside a healthcare system can stretch into years.\n\nMore than 60 startups have found their way to real market opportunities through I-HEAL, with the program facilitating introductions between startups and hospital partners that go beyond pitch meetings into the harder question of deployment.\n\nCitiusTech's involvement matters here. As one of India's leading healthcare technology companies, with roots in clinical systems and hospital infrastructure, it gives startups access to a partner that knows, from experience, how healthcare organizations actually evaluate and adopt new technology. That kind of access is not something most accelerators can offer.\n\n“Healthcare innovation doesn’t fail because of a lack of ideas—it stalls at the point of adoption. With I-HEAL, our focus has been to help startups cross that last mile, where clinical validation, hospital workflows, and real-world deployment intersect. Market access, in this context, isn’t introductions—it’s integration,”39:T402,Running an accelerator addresses one part of the problem. But innovation ecosystems do not get built through accelerators alone; they need platforms that create visibility at the top and surface new ideas at the bottom.\n\nThe Healthcare Conclave, now in its second year, is I-HEAL's bet on the former. It brought together 2,300+ attendees, 97 speakers, 64 startups, 18 panel discussions, and 15+ product launches. It is, by most measures, one of the larger healthtech gatherings in the country, and one of the few that puts founders, investors, clinicians, and policymakers in the same room – at the same time.\n\nHackFest, I-HEAL's annual healthcare hackathon, works at the other end. 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He made one deliberate choice before starting: instead of connecting to the device over SSH from a laptop, he plugged the NVIDIA DGX Spark directly into the room display. He wanted the audience to see the actual desktop, not a remote terminal.\n\nThe spec he kept returning to was the 128 GB of unified memory. In a standard system, the CPU and GPU connect through a PCI bus, which becomes the bottleneck. On the NVIDIA DGX Spark, the Grace CPU and Blackwell GPU sit side by side, connected via NVLink, sharing the same memory pool at approximately 300 Gbps. The result is that both chips access the same 128 GB simultaneously.\n\n\"128 GB is unified memory. That is the breakthrough,\" Kumar said.\n\nTo show what that means in practice, Kumar had already loaded the Nemotron 3 120-billion-parameter model onto the device before the session. A model that size would require 240 GB of storage in FP16 precision. Using Ollama's quantized format, it sits at 86 GB and fits entirely within the device's unified memory. The room watched the dashboard live as the model loaded: memory utilization climbed, GPU utilization went from zero to 95%, and then, once inference was complete, dropped back to zero. The model stayed in memory. The GPU simply had nothing more to do.\n\nKumar was straightforward about the tradeoffs. The NVIDIA DGX Spark uses LPDDR memory rather than the HBM found in data center GPUs. It runs at 150 watts. It is not a replacement for a data center rack. But for a team of 20 developers who want to run a private, local inference environment, or an organization running 20-25 requests per second, the economics are different. And for anyone who wants to go further, two NVIDIA DGX Spark units can be linked via a QSFP cable to form a 256 GB unified memory system. Four units require a switch.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"3c:T6b0,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"A large part of the session focused on NemoClaw, NVIDIA's enterprise version of the open-source Open Claw agent. Kumar's explanation of why the distinction matters was concrete. Open Claw is a personal AI assistant that can interact with software on your machine on your behalf. The problem is that without hard guardrails, it operates on prompts and probability. \"If you tell it to send a WhatsApp message to somebody in your organization,\" Kumar said, \"but by mistake, with a similar name, it can send it to your boss.\" No hard boundary stops it.\n\nNemoClaw addresses this by running the agent inside a sandbox created by Open Shell, a runtime that enforces policies defined in a YAML configuration file. The rules are deterministic. If the configuration says the agent cannot access a specific application or send data to an external endpoint, that boundary holds regardless of what the prompt says. It functions similarly to how Kubernetes enforces pod policies.\n\nKumar demonstrated the full installation live from GitHub: configuring Docker to communicate with the GPU through NVIDIA's container runtime, loading the Nemotron 3 model through Ollama, setting sandbox policies, and connecting the sandbox to a Telegram bot. He named the bot \"Amit bot\" because, he said, his name is Amit. When he sent a message from Telegram, the room watched the GPU utilization spike on the dashboard, and the response returned entirely from the NVIDIA DGX Spark on the table. \"Your data is just going here and coming back nowhere else,\" he said.\n\nHe also covered fine-tuning scope on the device: LoRA fine-tuning is workable on models up to 70 billion parameters; full fine-tuning up to approximately 13 billion parameters.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"3d:T50b,The session closed with the NVIDIA NeMo Agent Toolkit, which Kumar positioned not as a competing framework to LangGraph or Google ADK, but as a production layer that sits above them. The specific problem it solves is what happens when a multi-agent system leaves the proof-of-concept stage and encounters real workloads. Memory grows across sessions. Token consumption across multiple LLM calls is hard to track. And without hard limits, agents can enter loops that run unchecked.\n\nThe toolkit handles memory management, provides telemetry on token consumption per model and per call, and lets developers set the hard boundaries that prevent those loops.\n\nThe Q\u0026A session covered external GPU support and NVIDIA Run: AI compatibility, inference backend selection between vLLM, TensorRT-LLM, and SGLang, and NVIDIA Dynamo's role in managing pre-fill and decode at scale.\n\nWhat the session demonstrated, across the walkthrough, the Q\u0026A, and the networking dinner, is that the gap between local experimentation and enterprise-grade deployment is narrowing. 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You can have a ready product, sound clinical logic, a polished pitch deck, and still spend years in a waiting room. Hospitals are cautious buyers. Clinicians are stretched thin. Regulators move at their own pace. And investors, understandably, want to see traction before they commit.\\n\\nThis is the wall healthcare innovation typically runs into. And, it is the wall that ISB DLabs built I-HEAL to dismantle.\\n\\nThe \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"I-HEAL (Healthcare Entrepreneurship Acceleration Lab) program\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", an initiative of ISB DLabs, powered by CitiusTech, has become one of the more serious bets on healthtech entrepreneurship in the country. Startups that entered with a product, and no clear path to market have left with hospital introductions, investor meetings, and, in several cases, cheques.\\n\\nOver 4 years, I-HEAL has worked with more than 60 startups across digital health, women and child healthcare, disease diagnostics, healthcare infrastructure and management, and geriatric care. Collectively, they have raised upwards of Rs 190 crore, met with over 180 investors across more than 900 meetings, and, in many cases, made it past the hospital gate.\\n\\nThose are the numbers. But numbers in healthcare, more than most sectors, need context.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\" The funding reality\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Healthcare is one of the harder sectors to raise money in. Sales cycles are long, clinical validation is non-negotiable, and investors who do not know the space well tend to stay away. The ones who do know it want to see a startup that has moved beyond the pilot stage and can show a credible path to a paying customer.\\n\\nThat is the cohort I-HEAL has consistently worked with, and it is part of why the funding numbers have held up across four cohorts. Not every meeting converts, and not every startup that raises capital will make it. But the breadth of investor engagement the program has built, across digital health, disease diagnostics, women and child healthcare, healthcare infrastructure, and geriatric care, points to a pipeline that is increasingly taken seriously by the people writing cheques.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Solving the hospital access problem\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$38\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\" \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"said \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Saumya Kumar\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", CEO, DLabs and Director, ISB I-Venture\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Bridging the gap \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Perhaps the least visible part of what I-HEAL has done is the work beyond the startup itself. More than 300 healthcare professionals, including over 150 doctors, have been trained through the program's digital training sessions across Hyderabad and Bengaluru, with the focus squarely on AI in healthcare and care delivery. These are areas where the gap between what technology can do and what clinicians feel comfortable using is still very wide.\\n\\nThirteen digital health solutions have been put in front of the practitioners who would actually have to use them, in real clinical settings rather than on a conference stage. The feedback that comes out of those interactions shapes products in ways that investor meetings simply cannot. A clinician pointing out that a workflow integration does not hold up in practice is, at that stage, more valuable than another introduction.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Building the ecosystem, not just the cohort\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$39\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"What four cohorts really prove\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"What ties it together is a fairly straightforward approach. Healthcare startups need capital, guidance, and a real path into the market, and none of these work well in isolation. Four cohorts have tested that idea against reality. The results suggest it holds, at least well enough to matter.\\n\\nThe gap between healthcare innovation and healthcare adoption in India is not going to be closed by any single program. I-HEAL has not claimed otherwise. 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The consequences of that fragmentation are becoming increasingly visible.\\n\\nAccording to Freshworks’ The Global Cost of Complexity Report, employees lose an average of \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"6.8 hours every week\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" navigating workplace inefficiencies, while organizations attribute nearly \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"7% of annual revenue\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" to complexity-related losses.\\n\\nAt least \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"53% of the companies say they have not achieved the expected ROI\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" from their software investments, often due to delays, underutilization, and poor implementation.\\n\\nThe report, based on insights from over 700 decision-makers across six countries, also highlights a persistent inefficiency: \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"one in every five dollars spent on software is effectively lost to complexity\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\n\\nFor IT teams, this creates a compounding problem. 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conversations.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"This includes:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Bridging the gap between product demos and real-world implementation\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Building internal alignment and buy-in for IT transformation initiatives\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Managing change in teams where adoption, not technology, is the biggest hurdle\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Understanding when and how to expand IT’s role beyond service management into HR, Finance, and Operations\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The session will also feature live audience polls, allowing participants to benchmark their organization’s maturity against peers, along with dedicated time for audience questions.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Those interested in attending the session can \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://tally.so/r/zxQNdZ\"},\"data\":\"register here\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\".\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\nFor readers keen to explore the subject in more detail ahead of the session, Freshworks’ report \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"‘\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://tally.so/r/ja9bzY\"},\"data\":\"IT Priorities That Defines 2026\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"’, referenced in this article, is available to download.\\n\\n\\n\"}}],\"timeLapsed\":\"16th Apr 2026\",\"publishedDate\":\"April 16, 2026\",\"newReleased\":false}],\"brand\":{\"id\":2,\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"internal\":true}},\"item\":{\"type\":\"content\",\"dataAPI\":\"/api/v2/featured_stories?brand=yourstory\u0026key=SPONSORED_STORY\u0026limit=6\u0026offset=0\",\"dataAttribute\":\"spotlight\",\"revalidate\":43000},\"index\":4}]}]\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"3f:T5e2,"])</script><style data-styled="" 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Developers can use these to create AI agents, copilots, and assistants capable of taking several actions like ordering food, shopping for groceries, or booking dining experiences.\n\nBuilders Club follows Swiggy's earlier MCP launch, which opened the company's core commerce infrastructure to AI systems. The new programme goes a step further, adding an ecosystem layer that defines how external builders engage with Swiggy, what capabilities they can access, and how promising integrations can evolve into deeper partnerships.\n\nThe programme runs on AWS's enterprise AI stack, including Amazon Bedrock for unified access to foundation models from Anthropic, Meta, and Mistral AI; AWS Trainium chips that promise up to 50% savings on training costs and 30–40% better inference performance; and Amazon Bedrock AgentCore, a framework-agnostic service for building agentic AI applications.\n\nSwiggy CTO Madhusudhan Rao described the initiative as a shift from platform to ecosystem orchestrator. \"We are providing the foundational layer for AI-native commerce innovation,\" he said, adding that Builders Club gives the developer community enterprise-grade infrastructure from day one.\n\nSandeep Dutta, President of AWS India and South Asia, said the partnership demonstrates how open AI infrastructure can accelerate innovation across India's digital economy.\n\nA key component of the programme is its Skills framework, reusable capabilities that help AI agents handle real-world tasks more effectively. Builders Club is also where Swiggy's MCP integrations and its upcoming Builders Platform will converge for external developers.\n\nAccess is invite-led and application-based, designed to manage quality and build early community momentum. 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The company also plans to enhance accident and medical insurance coverage and widen access to government-backed social security schemes for its workforce and associated communities.\n\n“At the heart of our operations network are our people,” said Abhinav Singh, Vice President of Operations for Amazon India and Australia. “This investment will help us raise the bar on safety, health, and financial well-being, while continuing to scale a fast and reliable delivery network.”\n\nThe move builds on Amazon’s Rs 2,000 crore investment in 2025, which funded the launch of 17 fulfillment centres, six sortation hubs, and 75 last-mile delivery stations. The company also introduced its quick commerce offering, 45:T46a,, last year, which has since expanded to over 300 micro-fulfilment centres across major cities.\n\nIn 2026, Amazon plans to deepen that push by expanding its core and quick commerce footprint, enabling deliveries ranging from minutes to days. It also intends to more than double Amazon Now’s presence in existing cities and enter new markets.\n\nAlongside physical infrastructure, the company is ramping up investments in artificial intelligence and machine learning tools to improve operational efficiency and safety. 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Indian founders are done picking sides. Here's what's actually working in 2026!\",\"publishedAt\":\"2026-02-24T08:55:00.144Z\",\"updatedAt\":\"2026-02-24T11:56:50.288Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Aasma Khan\",\"username\":\"aasma-1683542979\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/07f6d7f0-ed8e-11ed-8199-79969b4b51e2/google/profile_image_1774525130419.jpg\",\"designation\":null,\"path\":\"/author/aasma-1683542979\"}],\"category\":{\"id\":394,\"name\":\"Startup\",\"slug\":\"ys-startup\",\"path\":\"/category/ys-startup\"},\"excerpt\":\"D2C or marketplace? Explore margins, data ownership, DPDP impact and why a hybrid strategy may be the smartest move for Indian founders in 2026.\",\"media\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":3,\"reactions\":{\"contentId\":334445,\"commentCount\":0,\"likeCount\":296,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc30-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"ecosystem-insights\",\"name\":\"Ecosystem Insights\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\" India’s D2C ecosystem\",\"slug\":\"indias-d2c-ecosystem\",\"order\":0,\"path\":\"/tag/indias-d2c-ecosystem\"},{\"name\":\"marketplace\",\"slug\":\"marketplace\",\"order\":1,\"path\":\"/tag/marketplace\"},{\"name\":\"amazon flipkart\",\"slug\":\"amazon-flipkart\",\"order\":2,\"path\":\"/tag/amazon-flipkart\"},{\"name\":\"indian founders\",\"slug\":\"indian-founders\",\"order\":3,\"path\":\"/tag/indian-founders\"}],\"contentType\":\"Content\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"The smart founder’s guide to D2C vs marketplace\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Growtharticles8-1771867513229.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,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\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Analysis\",\"analyticsData\":{\"alsoReadCount\":1,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/02/d2c-versus-marketplace-indian-founders-2026\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"You have a great product, and now comes the great question. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Where do you sell it?\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"That one decision, whether to go D2C or marketplace, can shape your margins, your brand, and your entire business model. With India's D2C market eyeing a $300 billion opportunity by 2030, getting it wrong is more costly than ever. So let us break it down for founders! \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"What each model actually means\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://yourstory.com/2025/06/next-wave-d2c-how-tech-data-consumer-shifts-redefining-growth\"},\"data\":\"D2C (Direct-to-Consumer)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" means selling directly through your own website, app, or social channels. No middleman. You own the storefront, the pricing, and the customer relationship. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"On the other hand, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"marketplaces\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" like Amazon, Flipkart, and Myntra bring you a ready-made audience, built-in logistics, and instant trust. You do not build the audience; you borrow it. Both sound good. Here is what each one actually costs you.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"The trade-offs \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Most early-stage brands in India start on marketplaces, and for good reason. You get there fast. Platforms like Flipkart and Amazon are expected to touch $100 billion in sales by 2030, with quick commerce integrations making hyperlocal delivery possible without building any infrastructure yourself.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"But the price is steep. Commissions run between 15% and 30%. Add sponsored ad costs, and your margins shrink fast. Worse, the customer who bought from you on Flipkart? Their data belongs to the platform, not to you. D2C flips this. You own the data, the margins, and the narrative.  \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Under \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2024/10/indias-first-data-protection-act-help-startups-build-customer-trust\"},\"data\":\"India's DPDP Act\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", data ownership is now a serious competitive advantage. Brands like The Sleep Company built real loyalty precisely because they controlled every touchpoint of the customer journey.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The catch is that D2C takes time. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Customer acquisition costs are high upfront, and cracking Tier-2 and Tier-3 markets without marketplace infrastructure is genuinely hard. The \\\"growth at all costs\\\" era is behind us. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/02/unit-economics-explained-founders\"},\"data\":\"Investors want unit economics. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"D2C brands that built owned audiences are now benefiting from lower acquisition costs and better retention. Marketplace-first brands are still searching for profitability.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"What smart founders are actually doing\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"They are not choosing one over the other. A McKinsey survey of over 1,000 Indian MSMEs found that 53% favour D2C routes and 47% rely on marketplaces. That near-equal split is not indecision. It is a strategy.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The hybrid model is winning in 2026. Use the marketplace to get discovered. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Use your owned channel to build a relationship and bring customers back. D2C adoption in India is already growing nearly three times faster than marketplace growth, with the channel expected to reach $60 billion by 2030.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Which one is right for you?\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Go marketplace-first if you are\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/11/year-review-early-stage-aggression-india-vc-strategy-2025\"},\"data\":\" early-stage\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" and need to validate quickly. Use the volume and revenue to fund your D2C build in parallel. Go D2C-first if you are in wellness, fashion, baby care, or home. These are high-consideration categories where brand trust drives repeat purchases. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"A marketplace cannot build that for you. Build a hybrid from day one if you already have traction. Do not wait until you are over-dependent on one channel before building the other.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"The ramen profitability milestone: Why does it matter?\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/rossb1-1771339413579.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2026/02/ramen-profitability-milestone\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The bottom line\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"D2C and marketplaces are not rivals. They are tools. And like any tool, the value depends entirely on how and when you use it. If you are building a brand that lasts, one with real margins, real customer relationships, and real data, then your D2C channel is not optional. It is the business. The marketplace is where many customers will find you first. Your owned channel is where they will come back. Build both, but know which one you are ultimately building for. The Rs 300 billion opportunity is real. The question is whether your strategy is built to capture it.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"24th Feb 2026\",\"publishedDate\":\"February 24, 2026\",\"newReleased\":false},{\"id\":334002,\"title\":\"The ultimate 90-day execution plan for startup founders\",\"slug\":\"90-day-execution-plan-startup-founders\",\"type\":\"RICH\",\"subtitle\":\"Ready to launch in 90 days? 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That is enough to prove whether your startup is serious or just a slide deck.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"In India’s selective funding climate, investors are not backing ideas. They are backing evidence. A structured 90-day execution plan forces focus. It helps you validate demand, build fast, stay compliant and show traction before you ask for capital.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Here is how to approach it.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The 90-day startup execution plan\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign11-1770833375299.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Days 1–30: Validate before you build\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The first month is about proving the problem exists and is worth solving. Speak to at least 20–30 potential users. Ask about their workflows, frustrations and current alternatives. 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It is validated demand and a clean legal foundation.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Days 31–60: Build a focused MVP\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Now you build, but only what matters. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/01/build-first-app-no-code-tools\"},\"data\":\"Use no-code or lightweight tools\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" to launch a minimum viable product quickly. Avoid feature creep. Build the smallest version that solves the main problem. Run 10–20 solution interviews with early users. Test willingness to pay. Launch a landing page or early access form if needed. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Measure activation rate, not vanity metrics like social media likes. Start estimating unit economics. Even rough numbers for CAC and LTV show seriousness. Investors want to see that you are thinking commercially from day one. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If eligible, apply for DPIIT recognition under Startup India within the first 90 days. This can unlock tax benefits and funding access. By day 60, you should have a \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/01/build-mvp-stepwise-guide\"},\"data\":\"working MVP \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"and early user validation.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Days 61–90: Traction and investor readiness\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The final 30 days are about proving momentum. Founder-led sales are critical at this stage. Reach out directly through LinkedIn, WhatsApp Business and personal networks. Aim for 5–10 paying users. Even small revenue builds credibility. Track a few core metrics weekly:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Activation rate\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Conversion rate\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Churn\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Cash runway\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Formalise founder agreements and basic employment contracts before hiring aggressively. Register under the Shops and Establishments Act in your state. Delay unnecessary hiring to avoid early compliance burdens like PF and ESI.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If you operate in regulated sectors, ensure approvals are in place before scaling. Fintech may require RBI compliance. Food startups need FSSAI registration. Manufacturing may need pollution clearances. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/01/pitch-deck-playbook-get-funded\"},\"data\":\"Prepare your pitch deck\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" during this phase. Focus on validation, traction and a clear 12-month roadmap. Avoid inflated projections.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Business startup checklist: A guide for Indian founders\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/NucleusAIStories3-1768464527946.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2026/01/business-startup-checklist-indian-founders\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"What 90-day success looks like\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"At the end of 90 days, success is not about headlines or massive revenue. It is about proof. You should have validated the problem with real user feedback, launched a live MVP, and secured early paying or highly engaged users who show real demand. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Your basic compliance and documentation should be in place, and you should have a clear and compelling fundraising narrative built on evidence, not assumptions.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/02/execution-matters-ideas\"},\"data\":\" Ninety disciplined days of focused execution \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"can move you from idea to investor ready. In India’s competitive startup ecosystem, structured action beats raw ambition every time.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Closing thoughts\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Most startups fail to move the needle in the early days. A structured 90-day execution plan forces clarity. It pushes you to talk to customers instead of polishing slides. It makes you ship before you feel ready. It keeps compliance clean so investors do not see red flags. And most importantly, it builds momentum.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If you execute properly, by day 90 you are no longer “working on a startup”. You are running one. And in today’s ecosystem, momentum is the real currency.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"13th Feb 2026\",\"publishedDate\":\"February 13, 2026\",\"newReleased\":false},{\"id\":334005,\"title\":\"Don’t let these 5 founder mistakes destroy your startup\",\"slug\":\"founder-mistakes-kill-otherwise-good-startups\",\"type\":\"RICH\",\"subtitle\":\"Most startups do not crash overnight. They fade because of small founder mistakes. Spot them early and save your startup.\",\"publishedAt\":\"2026-02-11T11:50:00.000Z\",\"updatedAt\":\"2026-02-13T11:14:07.485Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Aasma Khan\",\"username\":\"aasma-1683542979\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/07f6d7f0-ed8e-11ed-8199-79969b4b51e2/google/profile_image_1774525130419.jpg\",\"designation\":null,\"path\":\"/author/aasma-1683542979\"}],\"category\":{\"id\":394,\"name\":\"Startup\",\"slug\":\"ys-startup\",\"path\":\"/category/ys-startup\"},\"excerpt\":\"Most startups fail quietly. Discover five founder mistakes that kill promising ventures and how to avoid them with better discipline and clarity.\",\"media\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":4,\"reactions\":{\"contentId\":334005,\"commentCount\":0,\"likeCount\":207,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc3c-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"personal-growth\",\"name\":\"Personal Growth\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"founder mistakes\",\"slug\":\"founder-mistakes\",\"order\":0,\"path\":\"/tag/founder-mistakes\"},{\"name\":\"early stage startup\",\"slug\":\"early-stage-startup\",\"order\":1,\"path\":\"/tag/early-stage-startup\"},{\"name\":\"startup advice\",\"slug\":\"startup-advice\",\"order\":2,\"path\":\"/tag/startup-advice\"},{\"name\":\"Business Growth\",\"slug\":\"business-growthh\",\"order\":3,\"path\":\"/tag/business-growthh\"}],\"contentType\":\"Content\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"The silent mistakes that sink startups\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"$3f\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Startup\",\"analyticsData\":{\"alsoReadCount\":1,\"imageCount\":1,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/02/founder-mistakes-kill-otherwise-good-startups\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Startups rarely fail in dramatic explosions. They fail in quiet, preventable steps.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Most founders assume failure happens because the idea was weak or the funding dried up. In reality, many promising startups collapse because of avoidable decisions made early and repeated often.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The tragedy is not bad ideas. It is good ideas executed poorly. Here are the founder mistakes that quietly kill otherwise strong startups.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Top 5 founder mistakes \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/NucleusAIStories3-1768464527946.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"1. Choosing the wrong problem\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The most dangerous mistake happens before the first line of code is written. Founders often chase problems that feel interesting instead of problems that are large, urgent, and scalable. A product may solve a clever issue, but if too few people care deeply about it, growth will stall.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Markets reward relevance and scale. If the addressable market is tiny or the pain is optional, the ceiling arrives faster than expected. Strong startups begin with problems that matter to many.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Quibi raised nearly $1.75 billion to build premium short-form mobile video. The idea sounded bold, but it misjudged user behaviour. People already had free short-form content on YouTube and TikTok. The problem Quibi tried to solve was not painful enough. It shut down within six months.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"2. Operating without a clear vision\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Many startups start building features before defining purpose. Without a clearly articulated “why”, decision-making becomes reactive. Teams lose alignment. Messaging becomes inconsistent. Customers struggle to understand long-term value.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2023/07/how-to-write-vision-for-a-startup-company\"},\"data\":\"A clear vision acts as a compass\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". It guides hiring, product roadmaps, and trade-offs when resources are limited. When things get hard, clarity keeps momentum alive.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"A good example would be WeWork which expanded aggressively into multiple adjacencies, from schools to housing, without a disciplined core identity. Its blurred vision contributed to investor scepticism, governance issues, and a failed IPO attempt in 2019.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"3. Founder conflicts left unresolved\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Co-founder disagreements are one of the most common startup failure points. Equity splits agreed upon casually, unclear roles, or unspoken expectations eventually resurface under pressure. What feels like a small misalignment early can become a structural crack later.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Avoiding difficult conversations in the beginning only delays them. The strongest founding teams address ownership, authority, and responsibilities clearly before growth accelerates.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"4. Hiring too early\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Early funding often creates the illusion that speed equals scale. Founders rush to hire before\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/glossary/what-product-market-fit\"},\"data\":\" product-market fit \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"is established. But premature hiring introduces complexity, slows decision-making, and strains cash flow.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Early-stage startups win through focus, not headcount. A small, aligned team will outperform a larger but confused one every time. Growth should follow traction, not optimism.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"One example is of Dunzo that expanded rapidly across cities and categories during the funding boom. As growth slowed and capital tightened, cost structures became difficult to sustain, leading to layoffs and operational stress.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Founder's dilemma: Build for India or build for the world?\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign5-1770722204959.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2026/02/indian-founder-dilemma-build-india-world\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"5. Scaling before proving demand\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Expanding operations before validating demand is one of the fastest ways to burn capital. Hiring aggressively, increasing \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/02/build-gstrategy-startups-2026\"},\"data\":\"marketing \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"spend, or building infrastructure without consistent customer pull leads to growth without stability.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Scaling should amplify something that already works. It cannot fix what does not. For instance, Tiny Owl expanded aggressively into multiple cities before establishing sustainable margins. High burn rates and weak operational discipline led to shutdown despite early traction.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Why these mistakes keep happening\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"These errors are rarely malicious or careless. They come from ambition without structure. From momentum without discipline. From confidence without systems. Founders are builders by instinct. But building without clarity creates drift. Scaling without alignment creates burnout. The difference between survival and collapse is often not innovation, but execution discipline.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The takeaway\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/12/year-in-review-what-took-down-2025s-biggest-startups\"},\"data\":\"Good startups fail\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" for preventable reasons. Pick a scalable problem. Define your purpose clearly. Align your co-founders early. Hire deliberately. Scale only after validation. None of these are glamorous tasks. But they are the difference between momentum and regret. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"11th Feb 2026\",\"publishedDate\":\"February 11, 2026\",\"newReleased\":false},{\"id\":333883,\"title\":\"Founder's dilemma: Build for India or build for the world?\",\"slug\":\"indian-founder-dilemma-build-india-world\",\"type\":\"RICH\",\"subtitle\":\"Indian founders face a critical choice between building for the domestic market or global scale. This article breaks down the real trade-offs behind that decision.\",\"publishedAt\":\"2026-02-10T12:20:00.000Z\",\"updatedAt\":\"2026-02-11T04:55:57.766Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Aasma Khan\",\"username\":\"aasma-1683542979\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/07f6d7f0-ed8e-11ed-8199-79969b4b51e2/google/profile_image_1774525130419.jpg\",\"designation\":null,\"path\":\"/author/aasma-1683542979\"}],\"category\":{\"id\":394,\"name\":\"Startup\",\"slug\":\"ys-startup\",\"path\":\"/category/ys-startup\"},\"excerpt\":\"Should Indian founders build for India or go global early? Here's a strategic look at scale, funding, valuations, and long-term growth trade-offs.\",\"media\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign5-1770722204959.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign5-1770722204959.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign5-1770722204959.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":4,\"reactions\":{\"contentId\":333883,\"commentCount\":0,\"likeCount\":189,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc30-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"ecosystem-insights\",\"name\":\"Ecosystem Insights\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"indian founders\",\"slug\":\"indian-founders\",\"order\":0,\"path\":\"/tag/indian-founders\"},{\"name\":\"dilemma\",\"slug\":\"dilemma\",\"order\":1,\"path\":\"/tag/dilemma\"},{\"name\":\"global brand\",\"slug\":\"global-brand\",\"order\":2,\"path\":\"/tag/global-brand\"},{\"name\":\"Indian startup ecosystem\",\"slug\":\"indian-startup-ecosystem\",\"order\":3,\"path\":\"/tag/indian-startup-ecosystem\"},{\"name\":\"starting a business\",\"slug\":\"starting-a-business\",\"order\":4,\"path\":\"/tag/starting-a-business\"}],\"contentType\":\"Content\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"India’s complexity vs global pricing power\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign5-1770722204959.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,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\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Analysis\",\"analyticsData\":{\"alsoReadCount\":1,\"imageCount\":1,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/02/indian-founder-dilemma-build-india-world\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Every Indian founder hits this question sooner than expected.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Do you double down on India’s massive, complex market or do you design from day one for global scale?There is no universally right answer. What looks like a philosophical debate is actually a strategic choice that shapes product design, funding paths, talent decisions, and even where founders choose to live.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Understanding the trade-offs early can save years of course correction later. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Why this dilemma exists in the first place\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India offers one of the largest addressable markets in the world, with over 1.4 billion people and rapidly rising digital adoption beyond metros. At the same time, global markets offer higher average revenue per user, deeper capital pools, and clearer paths to large exits.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Founders are not choosing between good and bad. They are choosing between volume and value, local depth and global breadth.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The case for building for India\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/21/0a385fc03e6011e999df3d1594bbde2c/shutterstock2090726254-1672336454781.jpg\",\"caption\":\"\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Scale through complexity\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India’s scale is not just about numbers. It is about diversity. Languages, price sensitivity, patchy infrastructure, and uneven digital literacy force founders to build products that work under extreme constraints. Low bandwidth, low-cost devices, and \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ai-story/sarvam-audio-focuses-on-speech-recognition-beyond-transcription\"},\"data\":\"multilingual interfaces\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" are not edge cases. They are the norm. Products that survive these constraints tend to be resilient by design.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Distribution-first advantage\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India’s growth is increasingly coming from \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/10/tier-ii-iii-indian-cities-outshine-metros-hiring-surge-september-foundit-report\"},\"data\":\"tier-2 and tier-3 cities\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". Founders who understand local distribution, vernacular onboarding, and trust-building often outperform technically superior but culturally distant products. This is where Indian founders have a natural edge over global competitors.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Policy support is improving\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Government initiatives, especially in deep tech, have started extending tax benefits and regulatory support for longer periods. These moves aim to reduce early pressure on founders to relocate and make staying local more viable. The ecosystem is still maturing, but it is moving in the right direction.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The limitations of an India-only focus\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Lower valuations and capital gaps\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Despite improvements, funding depth in India still lags far behind global markets, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/video/indian-deep-tech-story\"},\"data\":\"particularly in deep tech. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"U.S. funding pools are significantly larger, which directly impacts valuations, hiring power, and long-term risk appetite. This is one reason many Indian founders eventually shift headquarters or operations abroad.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Regulatory and operational drag\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India’s fragmented compliance landscape often consumes founder time that could otherwise go into product innovation. Talent retention is also harder when global opportunities offer higher pay and exposure.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"For some startups, these frictions outweigh the benefits of domestic focus.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Airtel vs Jio: How India’s telecom market became a duopoly\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/NucleusAIStories2-1770188776323.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2026/02/airtel-jio-indias-telecom-market-duopoly\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The case for building for the world\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Higher revenue potential\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Global markets typically offer higher ARPU and clearer monetisation paths. Even a smaller user base can generate meaningful revenue, which changes how startups think about pricing, growth, and sustainability. This is especially attractive for SaaS, developer tools, and deep tech startups.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"India-first can still go global\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Interestingly, many products built for India’s constraints translate well globally. Digital public infrastructure like \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/01/india-upi-transactions-how-indians-spent-saved-speculated-2025\"},\"data\":\"UPI \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"has already been exported to multiple countries via National Payments Corporation of India. Solving for low cost, low latency, and scale often creates globally competitive solutions. The key is intent. India-first does not have to mean India-only.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Public markets are opening up\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Growing appetite for tech listings in Indian public markets is reducing the pressure to relocate purely for exits. While still early, this trend gives founders more flexibility in where they build and list.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The challenges of going global early\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Credibility and competition\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Global markets are crowded. Indian startups entering these spaces must overcome perception gaps and compete with well-funded incumbents. Being cheaper is rarely enough. Founders need strong positioning, early proof points, and the ability to sell across cultures.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Selective capital environment\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"While Indian startups raised significant capital in recent years, investors are becoming more selective. Proven models, clear differentiation, and execution history matter more than ever. Global ambition without traction can quickly stall.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"How founders should think about the choice\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This is not a binary decision. It is a sequencing problem. Many successful founders:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Build and validate in India first\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Use India as a stress test for\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/glossary/what-product-market-fit\"},\"data\":\" product-market fit\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Expand globally once fundamentals are proven\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Others design for global markets from day one but leverage Indian talent and cost advantages in execution. 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This business startup checklist for Indian founders shows you exactly what to do first, what to ignore, and how to go from idea to GST, MVP and launch! \",\"publishedAt\":\"2026-01-16T12:25:00.868Z\",\"updatedAt\":\"2026-01-29T09:22:11.617Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Aasma Khan\",\"username\":\"aasma-1683542979\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/07f6d7f0-ed8e-11ed-8199-79969b4b51e2/google/profile_image_1774525130419.jpg\",\"designation\":null,\"path\":\"/author/aasma-1683542979\"}],\"category\":{\"id\":394,\"name\":\"Startup\",\"slug\":\"ys-startup\",\"path\":\"/category/ys-startup\"},\"excerpt\":\"A practical, step-by-step roadmap to take your startup from idea to launch in the right order, without wasting time, money or momentum.\",\"media\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/NucleusAIStories3-1768464527946.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/NucleusAIStories3-1768464527946.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/NucleusAIStories3-1768464527946.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":4,\"reactions\":{\"contentId\":333102,\"commentCount\":0,\"likeCount\":215,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc3a-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"looking-for-business-ideas\",\"name\":\"Looking for Business Ideas\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Startup Checklist\",\"slug\":\"startup-checklist\",\"order\":0,\"path\":\"/tag/startup-checklist\"},{\"name\":\"indian founders\",\"slug\":\"indian-founders\",\"order\":1,\"path\":\"/tag/indian-founders\"},{\"name\":\"step by step guide\",\"slug\":\"step-by-step-guide\",\"order\":2,\"path\":\"/tag/step-by-step-guide\"},{\"name\":\"starting a business\",\"slug\":\"starting-a-business\",\"order\":3,\"path\":\"/tag/starting-a-business\"},{\"name\":\"DPIIT\",\"slug\":\"dpiit\",\"order\":4,\"path\":\"/tag/dpiit\"},{\"name\":\"How-To\",\"slug\":\"how-to\",\"order\":5,\"path\":\"/tag/how-to\"}],\"contentType\":\"Content\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"From idea to launch\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/NucleusAIStories3-1768464527946.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"$40\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Resources\",\"analyticsData\":{\"alsoReadCount\":1,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/01/business-startup-checklist-indian-founders\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"You don’t fail because your idea is weak. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"italic\":true},\"data\":\"You fail because you do things in the wrong order.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Most first-time founders in India rush into company registration, branding, or product building before confirming one simple thing: does anyone actually want this? \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This blog gives you a clean, execution-ready roadmap that takes you from idea to launch in the right sequence so you do not waste time, money, or momentum. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The startup timeline phases\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Every successful startup passes through three predictable phases. The goal is not to rush them, but to complete each one properly before moving on.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Phase 1: Foundational strategy (3 to 5 weeks)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Phase 2: Legal and financial setup (4 to 6 weeks)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Phase 3: Product, marketing and growth (6 to 10 weeks)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Phase 1: Foundational strategy (3 to 5 weeks)\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This phase decides whether your startup deserves to exist at all.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"1) Validate your business idea (2 to 4 weeks)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Before spending on logos, websites, or registration, you must prove demand. Instead of guessing, speak to real users from your target group, run surveys with at least 50 potential customers, and test demand through a pilot, landing page, or pre-orders. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Aim to secure at least 5 paying users or confirmed commitments, and focus your questions on the real problem they face today and what they would pay to solve it.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"2) Choose your business structure (about 1 week)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Your structure affects taxes, compliance, and how easily you can raise funds. Choose between Pvt Ltd, LLP, or Partnership based on your growth plans. If you plan to raise capital, Pvt Ltd is usually more investor-friendly. If you are bootstrapping, an LLP can be simpler and cheaper initially. If you plan to apply for DPIIT recognition, ensure your structure is eligible.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Phase 2: Legal and financial setup (4 to 6 weeks)\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This is where you turn a validated idea into a legally recognised business.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"3) Register your business\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Complete your incorporation so you receive the Certificate of Incorporation, PAN, TAN, and DSC. Keep documents consistent to avoid delays, and apply for \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2021/08/53000-startups-benefitted-dpiit-startup\"},\"data\":\"DPIIT Startup India recognition\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" if it fits your roadmap.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"4) Put founder and team agreements in place\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Sign a founders’ agreement covering roles, equity, and exits. Set an \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2016/08/startup-equity\"},\"data\":\"equity vesting\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" schedule, usually four years with a one-year cliff. Use NDAs where required and ensure IP assignment so all work created belongs to the company.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"5) Open a business bank account\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Open a current account in the company name. Look for startup-friendly terms such as low or zero minimum balance, free transfers, and good integration with accounting tools.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"6) Register for GST and required licences\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Check whether GST is required based on turnover and state. Consider voluntary GST if you sell B2B. Register for Udyam (MSME) if applicable and obtain any industry licences such as FSSAI, Shop and Establishment, or IEC.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"7) Set up accounting and compliance systems\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Choose accounting software such as Zoho Books, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/companies/quickbooks-enterprises-support\"},\"data\":\"QuickBooks\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", or Tally Prime. Set monthly bookkeeping and reconciliation routines, train your team on expense and invoice handling, and track filings to avoid penalties and blocked refunds.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Phase 3: Product, marketing and growth (6 to 10 weeks)\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This is where the business becomes real.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"8) Build and test your MVP\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Define the smallest \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2024/04/guide-creating-minimum-viable-product\"},\"data\":\"MVP version \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"of your product that delivers real value. Launch it to early users, collect feedback, and iterate quickly based on what they actually use and struggle with.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"9) Build your core team\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Identify two to three critical roles that directly impact product quality or revenue. Define KPIs and responsibilities clearly, and hire for both skill and long-term alignment.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"10) Build your online presence\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Secure a domain, publish a simple website with a clear offer, and set up your presence on LinkedIn, Instagram, Facebook, and X. Enable 2FA on all company accounts to protect your brand and credibility.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"How can business owners maximise online sales for high-tech gadgets\",\"thumbnail\":\"https://images.yourstory.com/cs/wordpress/2018/06/used-gadgets-1.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2024/01/how-can-business-owners-maximise-online-sales-for-high-tech-gadgets\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"11) Create a marketing and sales plan\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Define your ideal customer profile, pick one or two low-cost acquisition channels, prepare your launch messaging, and set up a simple system to track leads and conversions.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"12) Prepare your pitch deck and financial model\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Build a pitch deck that covers your problem, solution, market, traction, and business model. 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The company announced on Friday that Meta will use millions of AWS Graviton processors to support its expanding AI workloads.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.cnbc.com/2026/04/24/oil-price-wti-brent-after-israel-lebanon-ceasefire-extension.html\",\"list\":\"bullet\"},\"data\":\"Oil prices:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" Oil prices fell Friday after reports that Iran’s Foreign Minister Seyed Abbas Araghchi will visit Pakistan for possible peace talks. 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To let us know what you liked and disliked about our newsletter, please mail \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"mailto:nslfeedback@yourstory.com\"},\"data\":\"nslfeedback@yourstory.com\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"If you don’t already get this newsletter in your inbox, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/newsletters\",\"italic\":true},\"data\":\"sign up here\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\". For past editions of the YourStory Buzz, you can check our \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/search?category=Daily%20Capsule\",\"italic\":true},\"data\":\"Daily Capsule page here\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\". \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}}],\"timeLapsed\":\"25th Apr 2026\",\"publishedDate\":\"April 25, 2026\",\"newReleased\":true},{\"id\":335843,\"title\":\"Startup news and updates: daily roundup (April 24, 2026)\\r\\n\\r\\n\",\"slug\":\"startup-news-and-updates-daily-roundup-april-24-2026\",\"type\":\"RICH\",\"subtitle\":\"YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. 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Kamakoti, Director, IIT Madras, during a campus event marking two years of SWAYAM Plus operations.\\n\\nThe last date to register for all these courses is 10th May 2026.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Swiggy to launch Builders Club\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Swiggy on Friday announced the upcoming launch of Swiggy Builders Club, a community, partnership, and builder enablement program designed for developers, startups, and enterprises building AI-native commerce experiences on top of its platforms.\\n\\nAt launch, Builders Club will open access to 3 MCP servers and 18+ API tools across Food, Instamart, and Dineout, enabling approved builders to create AI agents, copilots, assistants, and integrations that can take real-world actions such as ordering food, shopping groceries, or booking dining experiences.\\n\\nBuilders Club is open to developers, startups, and enterprises. Participants apply, are reviewed, granted access, and can then build and share a demo. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"JSW Motors and Tata Elxsi to establish tech centre in Pune\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/8e7cc4102d6c11e9aa979329348d4c3e/aether8-1777025951355.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"JSW Motors and Tata Elxsi have forged an alliance to establish the JNEXT – JSW NextGen Technology Center in Pune. \\n\\nThe centre will serve as a strategic engineering hub to support the development of next-generation software-defined, AI-powered mobility solutions, aligned with the industry’s shift towards connected and electrified vehicles. \\n\\nThe JNEXT Center will enable close collaboration with JSW Motors’ R\u0026D, manufacturing, and leadership teams.\\n\\nThe engagement will focus on software-defined vehicle systems, covering diagnostics, performance optimisation, predictive maintenance, compliance-driven testing, safety, and cybersecurity, with Tata Elxsi leveraging its engineering capabilities and platforms such as TETHER Auto to build scalable, cloud-native solutions.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Avataar Venture Partners joins India Deep-Tech Investment Alliance\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Avataar Venture Partners, a growth-stage VC firm focused on B2B technology, has joined the India Deep-Tech Investment Alliance (IDTA) as a Platinum General Member. 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Her expertise spans digital transformation, partnership-led growth models, customer acquisition, and reducing turnaround times. Her appointment underscores MegaCorp's focus on accelerating its next phase of growth through its lending platforms, Lendigo and eFinance.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Unimech Aerospace acquires Hobel Bellows to expand engineering capabilities\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Unimech Aerospace and Manufacturing Limited has signed definitive agreements to acquire Hobel Bellows, an Indian specialist manufacturer of metallic bellows, flexible tubing components, and precision-engineered assemblies. The acquisition strengthens Unimech's capability-led growth strategy and expands its portfolio beyond precision components into higher-value engineered assemblies and sub-systems. The move reflects disciplined capital allocation and a commitment to deepening customer relationships through broader manufacturing solutions. It also positions Unimech to enhance its competitiveness across high-value industrial sectors on a global scale. The acquisition aligns with the company's broader strategic intent to build a globally competitive precision engineering platform.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"OM Bhakti expands retail presence across South India\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"OM Bhakti, a player in the puja essentials segment, has partnered with standalone modern trade stores, onboarding over 1,500 supermarkets across Bengaluru and Hyderabad. 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priorities.\",\"media\":\"https://images.yourstory.com/cs/2/fe056c90507811eea8de27f99b086345/CopyofNewPPTTemplates-2025-05-26T174516-1748261722053.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/2/fe056c90507811eea8de27f99b086345/CopyofNewPPTTemplates-2025-05-26T174516-1748261722053.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/fe056c90507811eea8de27f99b086345/CopyofNewPPTTemplates-2025-05-26T174516-1748261722053.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":2,\"reactions\":{\"contentId\":335824,\"commentCount\":0,\"likeCount\":284,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ea520-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"business-and-tech-news\",\"name\":\"Business and Tech 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\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/Imageqj73-1776944113640.jpg\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/fe056c90507811eea8de27f99b086345/CopyofNewPPTTemplates-2025-05-26T174516-1748261722053.jpg\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAkAEADASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAAEG/8QAFhABAQEAAAAAAAAAAAAAAAAAAAER/8QAGAEBAQEBAQAAAAAAAAAAAAAAAQACBgf/xAAVEQEBAAAAAAAAAAAAAAAAAAAAAf/aAAwDAQACEQMRAD8AyZQc09moAQC4YgguIkABqihSygBABEVqADVKCBhgEJQEn//Z\"},\"webStoryUrl\":\"\",\"companies\":[{\"id\":\"eb447ee0-4ddc-11ea-bd9c-65d1ddc3c11d\",\"name\":\"NASSCOM\",\"legalName\":null,\"slug\":\"nasscom\",\"subtitle\":\"Industry body\",\"website\":\"https://www.nasscom.in/\",\"order\":0}],\"glossaryTerms\":[],\"articleType\":\"News Reports\",\"analyticsData\":{\"alsoReadCount\":1,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/04/nasscom-appoints-fractal-co-founder-srikanth-velamakanni-as-chairman\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Indigenous AI firm Fractal Co-Founder and Group Chief Executive of Fractal Srikanth Velamakanni has been appointed the new Chairman of \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/enterprise-story/2026/02/india-tech-industry-revenue-to-touch-315-billion-in-fy26-nasscom\"},\"data\":\"Nasscom\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", the apex IT industry body said on Thursday.\\n\\nHe succeeds Sindhu Gangadharan, Managing Director, SAP Labs India, who completes a distinguished term as Chairperson in April 2026.\\n\\n\\\"Srikanth Velamakanni appointed Chairperson of Nasscom. Kishor Patil elected as Vice Chairperson,\\\" the statement said.\\n\\nPatil is CEO and Managing Director at KPIT.\\n\\nVelamakanni assumes the role after serving as Vice Chairperson of Nasscom and as an Executive Council member for over six years.\\n\\nNasscom said that as a co-founder of one of India's earliest and most prominent \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/04/bettrlabs-ai-powered-platform-for-consumer-product-innovation\"},\"data\":\"AI-first\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" enterprises, he brings deep expertise in enterprise AI, analytics, responsible technology, and global go-to-market to the role, at a defining moment for the industry. \\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Nasscom launches UK Forum to strengthen India-UK technology collaboration\",\"thumbnail\":\"https://images.yourstory.com/cs/21/cae08210a03311ec877fc18fc2a098f3/shutterstock1831742065-1680007653789.jpg?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2025/11/nasscom-launches-uk-forum-to-strengthen-india-uk-technology-collaboration\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Velamakanni will work closely with Nasscom President Rajesh Nambiar and the Executive Council to steer the industry's agenda across a set of interconnected priorities that reflect where the global technology landscape is headed, the statement said.\\n\\n\\\"The focus will be on accelerating services transformation with AI while simultaneously catalyzing product innovation and Agentic AI to position India as a leading source of autonomous, multiagent systems and vertical AI products for global markets,\\\" the statement said.\\n\\nVelamakanni said that he is delighted to take on the role of Nasscom Chairperson at this incredibly important juncture.\\n\\n\\\"AI progress is unlocking unprecedented opportunities for \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/04/tdelivery-hubs-decisions-centres-indias-gccs-reshape-global-enterprisehe-ys\"},\"data\":\"enterprises\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", large and small, to reimagine their businesses. India will play a pivotal role in this AI-led transformation. Over the coming year, our focus will be to drive the next cycle of AI-powered growth across services and products and prepare our workforce to lead with AI,\\\" he said.\\n\\n\"}}],\"timeLapsed\":\"23rd Apr 2026\",\"publishedDate\":\"April 23, 2026\",\"newReleased\":true}],\"count\":0,\"tag\":{\"id\":571597,\"name\":\"Just In\",\"slug\":\"just-in\",\"description\":\"The latest news and updates on the Indian startup ecosystem, technology, MSMEs, enterprises, changemakers, and more.\",\"locale\":\"en_GB\",\"path\":\"/tag/just-in\",\"brand\":{\"id\":2,\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"internal\":true}}}}]}]\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"47:T4d6,Three years ago, Akshay moved to London to work with a YC-backed startup, while Anirudh went to Helsinki to work for a cloud provider. \n\nBoth the Oppiliappans have experience working at developer tooling startups. \n\n“We started Tangled just to solve our own problems with developer tools, and then when we started putting it out, a lot of people sort of reached out and said this is exactly what we want to see from a platform like this,” said Akshay. \n\nAt a time when large language models (LLMs) are able to generate code so quickly, he said, the burden is around “reviewing this code and helping build coherent software.” \n\nTherefore, he said, “We are giving developers the tools and the ability to review code much faster and much more efficiently.” \n\nTangled bases itself on the idea that having a good code review system is fundamentally important to building good software, relevant even in a future where hundreds of LLMs work together with humans in the loop.\n\nAkshay said, “There is value in getting LLMs to review LLM-generated code. But fundamentally, having a human in the loop is almost like how there's a conductor in an orchestra.”\n\nThe human in the system is being repositioned rather than replaced.\n48:T4ec,At the heart of Tangled’s approach is a rethinking of the code collaboration system popularised by GitHub, which was founded in 2008 and acquired by Microsoft 10 years later. \n\nCEO Anirudh said, “GitHub pioneered the ‘pull request’ (PR) system back when they came out with it somewhere in 2008, and that hasn't really changed ever since. But unfortunately, the ecosystem around it has shifted with AI, and the PR system has proven to be inefficient at reviewing large swathes of code, at least the way GitHub does it.”\n\nAn alternative to the GitHub code review system is stacked PRs, which companies such as Google and Meta use. \n\n“In simple terms, it allows developers to stack their changes one on top of another and allows for faster and more efficient code review. And this translates very well into the world of LLMs,” he said, explaining why this has been implemented as a first-party feature in Tangled. \n\nNow, in this early phase of AI, developers use their computers to prompt an agent locally to write code.\n\nThe Tangled founders foresee a future when agents operate entirely autonomously, with the humans being “in the loop”, not necessarily at the level of code writing but at a higher architectural level, reviewing changes. \n49:T6b4,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"India’s demographic advantage won’t last, and so whatever we build in the next 20 years is what we will have for the next 100 years, said Zoho Corporation founder and chief scientist Sridhar Vembu. \n\n“Indians are having fewer and fewer children. In fact, in a state like Tamil Nadu, we are almost in a crisis where the number of babies born every year is dropping rapidly,” he said in a conversation with YourStory Founder \u0026 CEO Shradha Sharma. “So, it is on the people who are young today to shape this country.”\n\nBut then, he said, it’s also a fact that India is now officially the most populous nation. “We have a special role in the world through sheer demographic weight.” And therefore, it is crucial to adopt a “Bharat-first” approach and to have a vision for the world. \n\nFor him, a Bharat-first vision has a philosophical basis. “The essence of Bharatiya (the Hindu philosophy) is both contentment and humility. This is what our saints and philosophers have taught us for millennia,” he said, calling it “an inclusive vision for the world.”\n\nThis inclusive spirit, however, is missing in today’s world of technology, he said. “Big Tech is effectively erecting monopolies.”\n\nVembu said, “If you go to the Integral Coach Factory in Chennai, it was built with Swiss help in the 1950s. They did not, at that time, erect a monopoly and say you pay tax to that monopoly. They gladly shared the technology.” \n\nHowever, “That spirit has been completely lost.”\n\nIndia, he said, is the only country that can actually fight what he calls “the East India Company” mode of existence. “This has nothing to do with capitalism or socialism. It has to do with humanism.”\n\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"4a:Tbdd,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Vembu said, though technology plays an important role, in the quest to build it, “I cannot destroy the soil here, destroy the water here, and pollute all of that”. Contentment, therefore, should be “our foundational principle.”\n\nVembu is up between 330 and 430 am every day without the help of an alarm. He starts working almost immediately: “My brain is active and that’s the two hours when I get the most done.” He notes down ideas, reads papers, and sends them to engineers. \n\nHe does yoga for 40 minutes on most days, and sits still, silently on a rock or a creek for 10-15 minutes. He keeps the phone away for at least two to three hours. He takes a short nap in the afternoon and goes to bed at 9-930 pm. That’s his routine.\n\n“I enjoy the actual life,” said Vembu, who occasionally goes for a swim. He rarely watches movies and doesn’t know who the current IPL champion is, likening it to not knowing the \"president of Mongolia\".\n\nBeing in Tenkasi has added advantages, he said. The cost of living is low, and “I wake up to the sounds of peacocks every day.” He also said, “Everywhere I go here, there’s that instant recognition. That cannot be bought with money.”\n\nThat doesn’t mean village life is bereft of problems. “Look at remote villages, transport is a problem. How do we invent better transport? How do we invent cheaper transport? How do we invent health care?”\n\nAnd technology is needed to solve problems, such as better transport or healthcare in villages, “but you have to put technology in its place in the product framework of life.” \n\nThe problems that he mentioned can be solved by “determined entrepreneurs.” Vembu said, “The way I like to say is that there are only 832 districts and you split each district into maybe 20 mandals, we are talking about 16,000 to 20,000. Don't we have 20,000 determined people who can take root in each of these?”\n\n“And you go down to the panchayat level, there are only 650,000 villages. Do we have 650,000 people, one for every village? You see the numbers actually are not that big compared to our country's scale now.” \n \n This approach is what is called ‘divide-and-conquer’ in computer science, he said. “You take a massive problem, divide it into sub-problems.” These are what you solve for.\n\nVembu said, “You cannot look at the scale of this country only from the Delhi perspective or even the scale of Karnataka from a Bangalore perspective. I have a very different perspective sitting here. It's like the last village. I get a very different perspective on life itself from here. And all those places look remote to me from here, from this perspective.”\n\nHe said, “I am connected to the world. But when I read about a bubble in Silicon Valley, to me those are distant, abstract concerns. I am not living through that bubble. So, I can more calmly examine it. To me, a traffic problem is also something I can calmly examine. My traffic jam here is a herd of buffalo crossing the road in the evening.”\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"4b:T788,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"\nHe said no country has a delivery system that’s as “big, powerful, and direct” as India’s postal department, fondly referring to the organisation’s 4,50,000 members as “family”.\n\n“There is no reason that we can’t serve everyone. And that’s why we have to change our thinking,” he remarked, as he spoke about how the department has to take a “new direction”.\n\n“We have to channelise their capacity… And our department has to take India’s permanent asset to the global level,” Scindia noted.\n\nThe postal department is undergoing changes and introducing new products. \n\nToday, the Speed Post service is operational, alongside regular post. \n\nThe postal department is also undergoing changes and introducing new products. According to the minister, the postal department is launching new categories: 24-hour Speed Post for delivery within 24 hours, 48-hour Speed Post, and 72-hour Speed Post. \n\n“We are bringing international mail. So now your responsibility (addressing  postal department employees) is towards the whole world,” he said, \n\nFor generations, people have placed their trust and faith in the postman, according to Scindia. \n\n“Because my postman knows every house… every family… every son and daughter… every grandfather, grandmother, husband and wife. And the relationship of that faith is our biggest treasure,” he stated. \n“With the relationship of that faith, in every service of the people of the country, we should be able to grow together. This should be our resolve.”\n\nThe minister believes that ordinary post is on a “slight decline across the world” as modern technology takes over. “Mobile phones have come, SMS messages have come,” he noted. \n\nRemembering his days in boarding school, he said, “My parents used to write letters to me, and after lunch we would queue outside the dining hall waiting for mail. There was even that old song"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"4c:T645,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Scindia addressed the necessary strategic redirection required to harness India Post’s capacity and overcome its financial deficit.\n\nThe postal department is not just about letters or banking, or even mail and parcels, said Scindia, adding,  “Today, when consumers buy goods, how will those goods reach people in villages? They will only be able to reach, when our channel is used.”\n\nIndia Post is transitioning into a dedicated logistics organisation. “I have sent the India Post team to visit UK Mail, Royal Mail, La Poste in France, Japan Post, the USPS in the United States, and DHL. Now we have to transform ourselves into a logistics organisation,” Scindia noted.\n\nTo solidify its position, India Post is entering into collaborations and agreements with major last-mile delivery organisations, including Amazon and Shiprocket. It is also working with airlines like Air India for agreements, according to the minister.\n\nWhile acknowledging a current annual loss of close to Rs 26,000 crore or Rs 9,000 crore minus pensions, Scindia said the primary goal is to leverage the department’s capacity and transform India Post into a profitable organisation within the next five years. \n\n“My endeavour with everyone’s contribution is to convert it (India Post) into a profit centre,” he remarked.\n“There will be new responsibilities, new energy, new capacity, and new determination, and we must reach new heights together for India. The Prime Minister’s vision of Viksit Bharat 2047 should include your (postal department employees) most significant contribution,” Scindia noted.\n\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"4d:T48f, \n\n“It is a perverted vision if I see you only as a body, or if I see you only as mind. You are divinity, and it's manifesting in its full form. But I must awaken my own divinity to see that.”\n\nThis awakening or understanding starts with self-enquiry, a core practice of the Advaita Vedanta philosophy, which Mataji propagates. “If you just ask the question, who am I and what am I here for? Why did I take this birth? And what is the real nature of my own existence? You will automatically come to Advaita Vedanta,” she said.\n\nAdvaita answers the truth about our existence, and is therefore important for everyone, Mataji said. “So, it's telling us that, essentially, we are pure consciousness. I must understand that, fundamentally, I am pure awareness. I feel self-aware from within. I am wearing a body as I wear clothes. So, my persona, the body-mind complex, is just the outer crust of my actual personality.”\n\nAsk anyone, she suggested, if they feel more aware within themselves or more identified with something. The answer, invariably after they think a bit, will be the former, said Mataji, who has tested this out with many of her students. \n4e:T54a,It is “wonderful” if this understanding can come just through self-enquiry. “Otherwse, use a meditative process. Still the mind a bit; bring clarity into it; purify it,” she said. \n\nBut what about people who struggle to get through meditation, saying this is not for them? “Then,” said Mataji, “You will face the consequences of a restless mind. Meditation is not an option.” \n\nShe said, “If you don't do it, life will teach you that, if you don't experience real inner stillness and calmness, you can't function efficiently. You can't be happy by yourself. You constantly require some gadget to keep you entertained and happy. That is a very slavish way of living, isn't it?”\n\nThe same holds for relationships. “As long as you feel that somebody has to come into my life to fulfill it, you have not tasted the joy of the inner life. If you are deeply fulfilled from within, and you bring someone into your life to share that inner joy, the relationship will work because then you are a natural giver.” The social media-dominated world, instead, projects a very different idea of joy and love. \n\nMataji said, “What is it that unleashes the greatest happiness within me? Only meditation will reveal all this. That's why I am telling you that without the meditative life, love and all this can become huge problems in life.”\n4f:T451, kind of lifestyle.” So, what is it that produces joy in this kind of a life, she asked, before answering, “It is only awareness. High awareness, which is our real nature.”\n\nShe said, “If you live in awareness, you are vibrant with joy from within. This is real empowerment. (There’s) so much talk on women's empowerment and all that. The real empowerment is self-empowerment. If our young women understand this, it will cause a real revolution in our societies.”\n\nThat’s the first step. Mataji said, “This body-based image of womanhood, this is actually an insult to womanhood. And the more we are stuck to some stupid idea in our head and not turning within into the very source essence of our being, the more we will suffer all kinds of problems that women are going through.”\nSo, let us make these few things clear to ourselves that first of all my happiness, my joy comes from within me. So, invest in your spiritual life, and have the ability to stand on your own feet. “You are emotionally independent. You are spiritually independent now. 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And that’s why our India Post is taking a new form,” he said.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The shift\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Scindia detailed the strategic shift of India Post from a traditional letter carrier to a modern provider of comprehensive public and financial services.\\n\\nUnder his guidance, the department underwent a significant re-branding exercise, including transforming the symbol to a swish to show that “our emotions keep flowing, they don’t get stuck”, as well as designing new bags and a business process re-engineering exercise.\\n\\nIt adopted the slogan, “\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Dak sewa jan sewa \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"(Post service is public service).”\\n\\nIndia Post also adopted IT 2.0 capabilities. The postman now delivers banking services, including KYC accounts, RTGS, and NEFT money transfers via a handheld phone.\\n\\nThe post offices are now centres for crucial public services, such as Aadhaar card enrollments. The department also runs passport service centres, which have facilitated the creation of 1.85 crore passports, according to Scindia.\\n\\nThis vast network supports huge financial operations, including 32 crore Post Office Savings Bank accounts. Deposits in the Post Office Savings Bank have grown from Rs 6 lakh crore in 2014 to Rs 21 lakh crore today, the minister said. He also said that the India Post Payments Bank has nearly 12 crore customers and deposits of Rs 22,000 crore.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Move to logistics \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$4c\"}}],\"timeLapsed\":\"7th Jan 2026\",\"publishedDate\":\"January 07, 2026\",\"newReleased\":false},{\"id\":331889,\"title\":\"How Ankit Agrawal built InsuranceDekho, one district at a time\",\"slug\":\"how-ankit-agrawal-built-insurancedekho-one-district-at-a-time\",\"type\":\"RICH\",\"subtitle\":\"The co-founder of InsuranceDekho talks about how a focus on grassroots distribution and the 'cockroach mentality' enabled the building of a vast distribution network.\",\"publishedAt\":\"2025-11-27T12:37:11.547Z\",\"updatedAt\":\"2025-11-28T02:51:59.241Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Team YS\",\"username\":\"webmaster\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/static/default-ys-image.jpg\",\"designation\":null,\"path\":\"/author/webmaster\"}],\"category\":{\"id\":2224,\"name\":\"Interview\",\"slug\":\"interview\",\"path\":\"/category/interview\"},\"excerpt\":\"The co-founder of InsuranceDekho talks about how a focus on grassroots distribution and the 'cockroach mentality' enabled the building of a vast distribution network.\",\"media\":\"https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/WhatsAppImage2025-11-27at12-1764246641306.jpeg\",\"thumbnail\":\"https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/WhatsAppImage2025-11-27at12-1764246641306.jpeg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/WhatsAppImage2025-11-27at12-1764246641306.jpeg\",\"brandSpotlight\":null,\"removeAds\":true,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":6,\"reactions\":{\"contentId\":331889,\"commentCount\":0,\"likeCount\":137,\"dislikeCount\":0,\"fbShareCount\":2,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":2},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc38-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"learn-from-the-best\",\"name\":\"Learn From The Best \",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Insurance Dekho\",\"slug\":\"insurance-dekho\",\"order\":0,\"path\":\"/tag/insurance-dekho\"},{\"name\":\"Just In\",\"slug\":\"just-in\",\"order\":1,\"path\":\"/tag/just-in\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"How Ankit Agrawal built InsuranceDekho\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/WhatsAppImage2025-11-27at9-1764246669117.jpeg\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/11718bd02d6d11e9aa979329348d4c3e/WhatsAppImage2025-11-27at12-1764246641306.jpeg\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAkAEADASIAAhEBAxEB/8QAGAABAQEBAQAAAAAAAAAAAAAAAgABBAf/xAAVEAEBAAAAAAAAAAAAAAAAAAAAAf/EABgBAQADAQAAAAAAAAAAAAAAAAABAwYC/8QAFhEBAQEAAAAAAAAAAAAAAAAAABIR/9oADAMBAAIRAxEAPwDzaUoEKNbTPSUpQYUKThRsGFCjCjYyNhRjihQIUVUtk4UCHCiShQYUNJKNjI2GmOCHElbsoUSAocSAoUSSP//Z\"},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Interview\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":0,\"videoCount\":1,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[{\"id\":\"22h1uE0EE5Q\",\"url\":\"https://www.youtube.com/embed/22h1uE0EE5Q\",\"platform\":\"youtube\",\"mediaId\":\"22h1uE0EE5Q\",\"videoLink\":\"https://www.youtube.com/embed/22h1uE0EE5Q?rel=0\"}]},\"snippets\":null,\"trailers\":null,\"path\":\"/2025/11/how-ankit-agrawal-built-insurancedekho-one-district-at-a-time\",\"featured\":true,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Sometime in 2016, while on a visit to Ballia for a land transfer, Ankit Agrawal asked his taxi driver about the car's insurance (‘\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"gadi ka bima\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"’). The driver’s repeated reference to LIC made it clear to Agrawal that the former had no clue about what he was asking about, and also that the car taking him from the Patna airport didn’t have insurance. \\n\\nThe insight for Agrawal from this little exchange with the cab driver was as follows: “\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Agar woh compulsory product ke liye nahin hai toh jo non-compulsory product hai jaise health ho gaya, life ho gaya toh problem ho gaye \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"(If that's the case for a compulsory product, then for non-compulsory products like health and life, there will be problems),” said Agrawal, recalling in a conversation with YourStory founder \u0026 CEO Shradha Sharma about the opportunity he saw while co-founding InsuranceDekho the same year. \\nThe reason for InsuranceDekho was this: while the 60 or so insurance companies have created many good products, they have not been able to deliver them to the last mile. Agrawal decided to build exactly that.\\nToday, InsuranceDekho has about 3 lakh agents, covering 98% of the pincodes in the country. Each month, these agents sell a total of 10-15 lakh policies. “We are very clear in another 5 years we have to cover all 600,000 villages in the country,” said Agrawal. \\n\\n\"}},{\"contentType\":\"youtube\",\"value\":{\"id\":\"22h1uE0EE5Q\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The distribution mode\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Gurugram-based InsuranceDekho, which Agrawal co-founded with Amit Jain and Ish Babar, had two options: either go direct-to-consumer, create a B2C company like Zepto, or create an offline network where “we connect many brothers and sisters with us”. \\nThe second option involved training agents, who will then go village-to-village, house-to-house, explaining to people why insurance is necessary on the way to selling it. \\nInsuranceDekho chose the second option. Agrawal said, “That was a more tenable business to build because I believe in today's world distribution is the only mode.”\\nHe said, “\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Bharat\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" (In India) \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"mein jo prakritik aapda hai woh badhne lag gayi hai \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"(the natural calamities are starting to increase). So, we worked with insurance companies to create a product and take that product to the masses.” \\nAfter recurring flooding in Jammu \u0026 Kashmir, for instance, he said, InsuranceDekho’s agents were one of the first insurance distributors to tell people why buying a home insurance is important.\\nCovid was “an inflection point” for the business. Indians believe “\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"humko kuchh nahin hoga\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" (Nothing will happen to us),” he said. The pandemic challenged this notion, and a lot of peole started taking health insurance. Then, seeing others around them lose their lives and leave their family without any protection, people started getting life insurance. \\nAgrawal credited the Government for the sustained push in taking insurance down to a village level as also the regulator for making sure that the end-consumer is getting the value that they are paying for.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The cockroach mentality\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Agrawal’s childhood was spent partly in Bihar (he moved to West Bengal later), when 15-16-hour daily powercuts were the norm and a generator used to power a fan and a bulb in his house. It was a big joint family. And they ran a clothes shop as well as a small jewellery outlet. \\nHis grandfather used to promise Agrawal and his cousins that whoever makes the first sale of the day will be given sweets in the evening. “That \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"lalach \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"(greed) for sweets used to make us good salesmen,” said Agrawal, in a lighter vein. \\nThough life then was difficult and he had to struggle for basic necessities, Agrawal said he is thankful for growing up in Bihar. “\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Bihar ne mere andar se dar nikal diya \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"(Bihar took the fear out of me),” he said, adding he is now unafraid of anything. “Kuch bhi hota main kehta hun, ‘dekh lenge’ (\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Whatever happens, I just say, \\\"We'll handle it\\\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"). \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\" \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n“We lived in a loving environment, a caring environment but not in a environment where we were over protected. So that helped us get a lot of experiences.” This helped him in the entrepreneurship journey, during which he has tried everything from event management to T-shirt selling. “I have been a hustler. And I have done whatever I had to do to survive,” said Agrawal, invoking what he refers to as the ‘cockroach mentality’. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"“\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Because \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"mera manna hai \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"(my belief is) \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"ki jo tikta hai wahi banata hai \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"(that the one who stays/lasts is the one who makes it). If you keep surviving and if you keep turning up every day, you are ahead of 99.99% of people in the world.”\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"It’s digital and offline\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Adaptability and survival form the philosophical basis of InsuranceDekho too. “\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Jo aaj hum hai kal hum rahe na rahe \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"(Whether we are here today or not here tomorrow) that business survives the test of time. And that is what we built in insurance.”\\n\\nAgrawal said offline channels will remain relevant for a long time in the country. “This is a country where digital will also thrive, where a mix of digital plus offline will also thrive, and where pure offline will also thrive,” said he, adding that large parts of India will still need a mix of online and offline for at least the next 10 to 15 years.\\n\\nHe said there are sectors such as health insurance where the trust factor needs to be high. “Digital systems can help reduce friction. But wherever you need human interface, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"aapko vahan pe logon ki jarurat padegi \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"(you will need people there).” \\nInsuranceDekho first launched its team in all state capitals. In phase two, it opened in all major towns. In phase three, slowed down by the pandemic, the company started operating in all towns. And now, it’s trying to be present in every district, a goal to be met in two years. In five years, Agrawal wants InsuranceDekho to cover all the villages. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Manifesting success\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Agrawal, a fan of the Bhagawad Gita, said he believes in the power of manifestation—“I keep manifesting that at one day I will stand in the Rajya Sabha and I will be giving a speech”. He prays in the temple for 5 minutes everyday, thanking God for everything. “\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Dada ji mere ko ek hi cheej sikhate the ki\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" (and grandfather used to teach me only one thing, that) \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Bhagwan ko hamesha thank you bolo\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" (always say thank you to God). \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Jo bhi hua tumko nahin pata aur kya ho sakta tha \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"(whatever happened, you don't know what else could have happened).”\\n\\nHis way of dealing with this immensely competitive business is to be in touch with the end user. And so, every quarter, he picks 10 partners (\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"jinka main personal RM hota hun\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"—“I become their personal relationship manager”) with whom he has daily conversations. “Not everyone will give you good feedback, but if you keep listening, you’ll keep improving.”\\n\\n“You have to like being boring,” he said. “Success comes from showing up every day. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Bas har din uth kar aa jaana hai\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" (You just have to wake up and show up every day).”\\n\"}}],\"timeLapsed\":\"27th Nov 2025\",\"publishedDate\":\"November 27, 2025\",\"newReleased\":false},{\"id\":329601,\"title\":\"‘Happiness is an exponential function of awareness. 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autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen\u003e\u003c/iframe\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Meditation isn’t an option\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$4e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Real empowerment\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"“Happiness is an exponential function of awareness,” Mataji said. That’s the equation. “Just awareness,” she emphasised. \\n\\nMataji lives at the Sri Sarada Mutt’s Himalayan centre at Pangot. “You see nobody is around you for months on end. And you are with your spiritual practice, your meditations, your \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"satvik\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$4f\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"When awareness unfolds\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The spiritual path, however, isn’t easy. One has to do a lot of \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"sadhana\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", Mataji said. “Even if you want to get a PhD, you have to put in effort.”\\nShe said, “You must put in your entire energy. Effort is nothing but energy. You can do tremendous work with it. But first recognise it.” \\nMataji said, “This is not an imagination. This is not about a belief. It's not about some faith system. It's your own vitality. How do you invest it? According to that, your inner life unfolds. You invested it in some silly emotion; you will be circulating only around that. And some undeveloped thought process will take you somewhere else.”\\nInstead, invest in real \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"sadhana\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"; regulate it; start leading a satvik life; meditate; expose yourself to the valuable things in life, she said. \\n“You will then see how your awareness unfolds.”\\n\"}}],\"timeLapsed\":\"27th Nov 2025\",\"publishedDate\":\"November 27, 2025\",\"newReleased\":false}],\"brand\":{\"id\":2,\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"internal\":true}},\"item\":{\"type\":\"content\",\"dataAPI\":\"/api/v2/featured_stories?key=leadership_lens\u0026brand=yourstory\",\"dataAttribute\":\"leadership-lens\",\"revalidate\":3600},\"index\":6}]}]\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"51:Tbb4,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Ask G.R. Balasubramaniam whether he suffered to build what he built, and he will shut you down politely but firmly.\n\n“A labourer carries 100 kilograms on his back,” he says. “How can I say I suffered? A man who cannot feed his family—that is suffering. Everything else is just life.”\n\nHe is not being modest for the microphones or cameras. He has clearly thought about this for a long time, and he believes it completely. The trouble is that his own story keeps getting in the way of the argument.\nThis is a man who never finished school. Who was sent away from his village at 13 to work in a relative’s butter business. Who spent 14 years building up that business, and then found himself in a situation where he had to set up something on his own. Who then started his own venture with Rs 3,000 in a 10-by-20-foot rented shop, with no plan, no connections, and a wife to support.\n\nThat venture is now GRB Dairy Foods. It is on course to achieving revenues of Rs 1,400 crore. It employs 2,500 people. It sells ghee, sweets, snacks, and spices in more than 40 countries. And more importantly, it has never taken a single rupee from any outside investor.\n\nAnd its founder will tell you, with a straight face, that none of this was particularly difficult.\nThis is his story. You can decide for yourself.\n\nBalasubramaniam grew up in Chinna Karattupatty, a small village near Palani in Tamil Nadu. When he was a boy, the village had about 300 people. There was no bus. No electricity. No proper water supply. The nearest school beyond Class 5 was 5 kilometres away.\n\nHis father was not a rich man, but not a desperately poor one either. He made a living the way many men in that part of Tamil Nadu did in the 1960s: riding a bicycle from village to village, buying pulses and small produce, selling them in the next town. He also farmed a small piece of land. There were six children to raise.\n\nThe father wanted his sons to study. He pushed the eldest hard, arranging for school, paying what he could. The eldest refused. The second son studied, but without much interest or result. Balasubramaniam was the fifth child with a younger brother, and he was good at school. Sharp, eager, the one who actually wanted to be in a classroom.\nBut in 1970, when he was barely 13 and in Class 8, the family made a decision. His elder sister and her husband ran a small butter business in Bengaluru. The business was growing and they needed help. \nHiring outsiders was not how the business community operated. You sent your own people. So Balasubramaniam, the boy with the most academic promise in the family, was pulled out of school and sent to Bengaluru to work.\n\nHe did not go back to school.\n\nFor the next 14 years, he worked in his brother-in-law’s butter business. He did everything. He went to villages to buy butter from small producers. He delivered it to homes across Bengaluru. He kept accounts. He learned how to judge the quality of butter by touch and smell, how to convert it into "])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"52:T6d7,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,", how to talk to customers, how to manage cash that came in slowly and went out fast. He did all of this not as a dependent but as someone who had decided, consciously, that this was his own business. Not in a legal sense. It belonged to his brother-in-law. But in the way he showed up every day, it was his.\n\n“I had no other option,” he says. “My father could not take me back. So I told myself, this is my life now. And because I threw myself into it fully, I learned everything. That involvement for those 14 years is the reason I am where I am today.”\n\nIn 1983, Balasubramaniam got married. After the wedding, he continued working with his brother-in-law, but the relationship began to shift. There was no big fight, no shouting match. What happened was quieter and, in its own way, harder to deal with. After some minor misunderstanding, his brother-in-law simply stopped giving him any responsibilities. Balasubramaniam still lived under his roof, still ate his food, and still had all the comforts of the household. But he had no work. Nothing to do. \n\n“He never told me to leave,” Balasubramaniam says. “He did not say go. But I had no work. In that situation, how can you stay?”\n\nSix months after his wedding, in 1984, he walked out. He was 28. He had Rs 6,000 in savings. He paid Rs 3,000 as advance rent for a small room. That left Rs 3,000. His father was in no position to help. His brothers were not around. He could not go back to his brother-in-law. He had no formal education and no certificate of any kind. Nobody was going to give him a job.\n\n“I sat not knowing what to do,” he says. “I knew butter, I knew ghee, but I had never been the one making decisions. It felt like a blank. Like nothing was there.”\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"53:T18a9,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Then a small idea arrived. He organised a chit fund, a rotating savings scheme common in South India where a group of people contribute a fixed amount every month, and one person gets the full pot each month by rotation or auction. His brother-in-law used to run one. Balasubramaniam thought: why not start one myself?\n\nThe problem was obvious. He had no money, no standing, no business of his own. Why would anyone trust him with their savings? But it turned out that 14 years of honest, hard work had given him something more valuable than capital. People knew him. They knew he was reliable. He went around asking people to join. Within a single day, the group was formed. By the second month, he drew the pot, about Rs 50,000, and used it to buy his first stock of butter.\n\nHe started small. Seventy-five kilograms of butter a month, delivered door to door across Bengaluru neighbourhoods on the same cycle-and-hustle model he had grown up watching. But during his years with his brother-in-law, he had noticed something that the others in the business had not bothered to think about. Butter did not last. It went bad quickly. Retailers lost money on spoilage. And the hotels and sweet shops that bought butter were only buying it to convert it into ghee anyway, often badly. They would burn it, or lose yield, or produce ghee that was inconsistent from one batch to the next.\n\nWhat if Balasubramaniam did the conversion himself? Buy the butter, make the ghee at home, and sell the finished product directly to hotels, sweet shops, and households? He had the skill. His wife helped with production. The response was immediate.\n\nWithin a year, his monthly income went from nearly nothing to Rs 25,000. He rented a 10-by-20-foot shop, hired his first few people, and started putting labels on his bottles. The label was simple: a plain sticker with three letters. G.R.B. His own initials. He did not have a grand branding strategy. He did not even register the name. A friend who ran a small printing press made him a hundred labels, single-colour. He stuck them on and started selling.\n\nThe one decision that shaped everything that followed was about quality, and it was non-negotiable from day one. The big dairy companies made ghee by mechanically separating cream from milk and processing it at scale. It was efficient and clean, but the product was bland. It lacked the aroma, the granulation, and the depth of flavour that Indian households associated with ghee made at home, the traditional way, from curd-churned butter clarified slowly over heat.\n\nBalasubramaniam’s ghee was made closer to that traditional method. His sourcing was different, his process was different, and the result tasted different. It also cost more to produce, which meant his retail price was Rs 20 to Rs 30 higher per kg than the competition.\n\nWhen he expanded to Chennai in 1993 under a new brand name Udhayam, his salesmen walked into shops where nobody had heard of Udhayam and quoted a price higher than the brand the shopkeeper already trusted. They were turned away. Laughed at. Told they were mad.\n\n“My boys came back with a lot of scolding,” he says, and he smiles when he says it.\n\nBut he had trained them the way he had trained himself: do not give up after the first visit. Go back. Go back again. Get the shopkeeper to try it just once. Get him to give it to one customer. Let the customer decide.\n\nThe customers decided. Once they tasted GRB Udhayam ghee, they came back for more. Shopkeepers who had refused to stock it started reordering. The word spread not through advertising but through kitchens. One household told another.\n\n“I was asked many times to reduce my price,” Balasubramaniam says. “I never did. If there is no business, that is fine. But there is no compromise on quality. Not then, not now, not ever.”\n\nThrough the 1990s, when the business was flourishing, he was alone. He bought the raw materials. He supervised production. He loaded the van. He delivered to shops. He collected payments. He came home and did the accounts. His wife ran the production floor and kept the operation alive while he was on the road.\n\nHe could see the business growing, but he could also see that he was the bottleneck. Every time he chased a new opportunity, something behind him slipped. He was one man doing five people’s jobs, and the maths was not going to work forever.\n\nThe solution scared him. He decided to hire people, even if it meant giving away half his income in salaries. The fixed cost of employees, month after month regardless of how sales went, kept him up at night. But the alternative was staying small forever, and he knew that was a slower kind of death.\n\nHe began building what became the first FMCG-style distribution network for ghee in India. He appointed distributors. He hired salesmen and put them on fixed routes, visiting individual retail shops every week, taking orders, building relationships, exactly the way companies like Hindustan Lever sold soap and toothpaste. Nobody in the ghee business had done this before. Ghee was sold in bulk, through wholesale markets. The idea of branding it, packaging it in consumer-sized bottles, and pushing it through retail, shop by shop, was entirely new.\n\nThe first factory came up in Bengaluru in 1991; Dindigul was the second factory. A bigger one followed in Hosur in 1999. Chennai became the first major market outside Bengaluru, and from there, GRB spread across Tamil Nadu, then to Karnataka, Andhra Pradesh, and beyond. A new facility near Madurai now handles expanded production, including sweets and snacks sold under the Town Bus brand.\n\nToday, GRB exports to more than 40 countries, including Singapore, Australia, the UAE, and markets across Southeast Asia, the Middle East, and North America. Revenue crossed ₹1,000 crore two years ago in FY23-24. \n\nThis year, Balasubramaniam is targeting Rs 1,400 crore. Ghee still accounts for about 75 to 80 per cent of the business. In January 2026, the Indian Dairy Association honoured him with the Outstanding Dairy Professional Award for five decades of contribution to the industry. And not one rupee of this has come from outside investors. No venture capital, no private equity, no debt-fuelled expansion. Everything has been built from what the business earned.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"54:T7ca,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Balasubramaniam’s two sons, Dhanraj and Balakarthik, now handle much of the company’s operations. Dhanraj looks after commercial strategy and sales. Balakarthik, who has a master’s degree in food processing engineering from the Illinois Institute of Technology in Chicago, runs production and marketing. Both are well-educated. Their father mentions this fact with something that is not quite pride and not quite sadness, but both at once.\n\nBecause when you ask GR Balasubramaniam about his one regret, the answer comes instantly. There is no pause, no false modesty, no weighing of words.\n\n“I never got to study,” he says. \"Even today, that is the one thing I feel is missing. I have struggled with communication so many times. People would say something and I would understand it differently. If I had studied, none of those problems would have existed.”\n\nYou might expect a man with his track record to have made peace with this, to have reframed it as the thing that pushed him into business and therefore, in a roundabout way, the thing that made him successful. People have said this to him. He does not buy it.\n\n“People ask whether not studying was actually a good thing, because it forced me into business. I have never once thought of it that way. Not for a single day.”\n\nIt is a striking thing to hear from a man who has spent the previous ninety minutes insisting that he has no complaints, that he has never suffered, that his generation’s troubles are nothing compared to the one before. He will wave away every hardship you throw at him. He will refuse to call his journey extraordinary. He will remind you about the labourer carrying 100 kilograms on his back.\n\nBut he will not let go of this. The boy who wanted to study and was sent to sell butter instead is still somewhere inside the man who built a company whose revenue is likely to touch Rs 1,400 crore. And that, more than any revenue number or export milestone, is the most striking thing he told us.\n\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"55:T4c7,One suggestion that often comes up is whether India could train its AI systems using datasets from ongoing conflicts such as the Russia-Ukraine war. But experts say that approach is largely impractical. \n\nShashidhara BP, former managing director of Aeronautical Development Establishment under the Defence Research and Development Organisation (DRDO), argues that such data is unlikely to be accessible. \n\n“It is almost impossible to use data generated in other war scenarios. Such datasets are typically proprietary to the respective defence forces and are almost always encrypted to prevent misuse,” he says. \n\nInstead, he believes India’s long-term strategy must focus on developing indigenous AI systems tailored to its own defence datasets. \n\n“There are a number of initiatives under way in both the government and private sector. As these technologies evolve and integrate, they can support the needs of the armed forces in a rapidly fast changing warfare environment,” he says. “Once we develop our own language models and train them on datasets generated across multiple applications, we will have a proven AI platform that can be deployed not just in defence but across other sectors as well.” \n56:T593,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1," ecosystem while work continues in parallel on more sophisticated language models.\n\nJayaram also points to ongoing research aimed at training robust AI systems with smaller datasets, an approach that Trivedi had earlier highlighted.\n\n“When training samples are scarce, we apply mathematical transformations to generate additional samples over time. Once enough of these training datasets are created, they can be used to train models more effectively,” he says. \n\nAs warfare moves deeper into the era of intelligent automation, the ultimate goal is to build AI systems capable of operating with high precision and minimal collateral damage. Achieving that level of reliability, however, remains a major challenge. \n\n“At the end of the day, it’s not a level-playing field. A terrorist doesn’t care who gets harmed. They simply want to create chaos. But when we act against them, we cannot afford to hit the wrong target. Achieving that level of accuracy is vital,” Trivedi says. \n\nDespite the constraints, experts say the defence sector is steadily building momentum.\n\n“Our work reflects a thoughtful integration of language models and AI into operational workflows,” says a retired major general of the Indian Army, seeking anonymity. “The ecosystem is showing how sovereign technology can quietly yet powerfully enhance intelligent, inference, and situation awareness in modern military operations.” \n\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"57:T4be,data:image/png;base64,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:T8f6,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"The ongoing conflict in West Asia has disrupted LPG shipments from the region which is a critical source of India’s cooking gas imports. \n\nWhile the Indian government has prioritised the LPG (liquefied petroleum gas) requirements of essential businesses like educational institutes and hospitals as well as households, restaurant operators and small eateries are largely fending for themselves. \n\nFrom tweaking the menu and focusing on essential food items to using domestic cylinders and alternative fuels, restaurants are resorting to various ways to keep their kitchens running. \n\nAcross the country—from New Delhi and Bengaluru to Coimbatore and Chennai—businesses in the F\u0026B industry have reported difficulty in sourcing commercial cylinders. Even if they manage to procure cylinders, they come at jacked-up prices. All this has affected their ability to run operations at full capacity, say restaurant operators. \n\nRestaurants generally run on a just-in-time inventory model and do not have many spare cylinders due to safety concerns and space constraints. So the sudden supply tightening has left them with very little cooking gas to run out the week.\n\n“Usually restaurants running at decent volumes rely on a gas tank which can maximum hold 2-3 days of stock, not beyond that. As of now, supply is becoming a challenge,” says Japtej Singh Ahluwalia, who operates eight restaurants across Chennai, including the brands Savya Rasa and Soy Soi. His business requires 20-25 commercial cylinders a day, with a capacity of 25 kg each. \n\nAbinash Panda, who runs two South Indian tiffin units in Bhubaneswar, says, “We are not getting enough gas, and have to adjust… We are paying Rs 500-600 extra per commercial cylinder, whatever we are getting from whatever source.”\n\nAhluwalia says some private gas distributors have hiked prices by 25%, while some have “flat-out” refused to sell. For now, he has removed food items cooked on equipment that guzzles gas, such as a pizza oven. \n\nIn fact, many restaurants have tweaked their menu to serve limited items. Some of them offer only items that don’t need cooking, such as beverages, salads and ice creams. \n\nCoimbatore's Annapoorna has announced that it would offer a limited menu, focusing on essential food items.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"59:T4a9,Panda’s business is already witnessing a 5-10% drop in revenue. “If things don’t change, the impact could be 20%, effectively eroding profit margins,” he says. \n\nAhluwalia too expects greater impact from tomorrow or the day after if the situation doesn’t improve.  \n\nAnshoo Sharma, CEO \u0026 Founder at magicpin, a food delivery platform, says small restaurants are likely to be affected badly. As they form a large part of magicpin’s base, Sharma says the company is offering them insights into order volume so that they can plan accordingly. \n\n“Small restaurants operating with limited menus and reduced working hours will continue to receive demand support from our end. We will provide real-time AI-enabled support so that they have real-time volume insights and can prepare accordingly and judiciously,” says Sharma. \n\nCatering businesses are also feeling the pinch. \n\n“Even for a small wedding, we consume 15 to 20 cylinders a day. But it’s very difficult to manage that now,” shares the Jharkhand-based caterer quoted earlier.\n\nFood delivery operators are also reportedly impacted by the situation. However, Swiggy and Zomato declined to respond to queries from 5a:T40c,What if the future of farming isn’t in the soil at all, but in code? \n\nToday, algorithms, AI models, and satellite imaging are shaping agricultural decisions long before a seed touches the ground, redefining how crops are planned, grown and harvested.\n\nThat shift is already visible on the ground. Brahmjyot Singh Khalsi of Purple Farms points to AI-driven climate control as a turning point. “We cultivate strawberries year-round in Ahmedabad, even when outdoor temperatures rise to 45°C in peak summer. Climate is no longer a constraint,”  he notes.\n\nIt sounds improbable, but agriculture has entered an era where such contradictions are becoming routine. \n\nOver the past few years, precision farming, remote sensing, and data-led decision-making have moved from experimentation to adoption, helping farmers optimise yields, reduce risk, and adapt to unpredictable conditions. \n\nThe technological momentum is reflected in the agritech ecosystem: the number of DPIIT-approved startups grew from about 700 in 2020 to more than 5b:T829,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Like Purple Farm’s Khalsi, Pritpal Singh, Founder and CEO of Chandigarh-based Farmcult, which manages over 20 acres of protected farming in North India, says 4CLIMATE's IoT-enabled systems have fundamentally transformed its operations. \n\n“Today’s new-age farms depend heavily on cost-effective and reliable precision farming solutions. Technology has enabled us to monitor, optimise, and run our farms digitally with greater efficiency, bringing consistency and improving overall profitability,” he states. \n\nOn the other hand, for Vijay Singh, MD and CEO of New Delhi-based Shunya Agritech, AI’s role extends beyond crop health into supply chain management. “For us, AI acts like a patient manager who never sleeps. It studies demand patterns across villages, helps plan fodder production, and optimises logistics so waste is low, and freshness is high,” he says. \n\nInside production systems, data begins to replace intuition. “Small variations in humidity or temperature that once went unnoticed are flagged early,” Singh adds. \n\nAt the ecosystem level, Bengaluru-based Cropin has partnered with SatLeo Labs to combine its advanced thermal and satellite signals with Cropin’s AI-driven agricultural intelligence platforms. Beyond the collaboration, Cropin has digitised over seven million farmers through its work with global CPG companies, seed enterprises, commodity traders, and development partners across 103 countries. \n\nMost recently, in South Asia, in collaboration with the Asian Disaster Preparedness Center supported by the World Bank, Cropin worked with smallholder farmers in Bangladesh and Sri Lanka who are highly vulnerable to extreme weather. \n\n“By digitising their farms and delivering personalised, predictive advisories in simple formats, we helped farmers make timely decisions. We empowered over 8,200 farmers, improved yield by 30%, and reduced crop losses by 23%. 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Headquartered in Hyderabad, it develops the Vikram series of carbon-composite rockets, built entirely in private facilities such as the MAX-Q headquarters and Infinity campus.\n\nSkyroot’s primary offering is on-demand launch services for small satellites through Vikram-I, capable of carrying up to 350 kg to LEO or 260 kg to SSO, supported by solid boosters and 3D-printed liquid engines.\n\nThe company operates from India but serves a global customer base through strategic international partnerships. Collaborations with Sweden’s SSC have enabled ground tracking for Vikram-I missions from Western Australia, with potential use of the Esrange Space Center. Agreements with Germany’s Exolaunch, Japan’s ispace, Australia’s HEX20, and Axiom Space in the US have broadened integration, deployment, lunar services, and LEO research capabilities.\n\nWith over $95 million in funding and a growing workforce, Skyroot contributes to India’s role in the worldwide small-satellite market by offering accessible launch capacity and strengthening cross-border spacetech collaboration.\n5e:T49a, is one of India’s most established unmanned aerial systems (UAS) companies, co-founded in 2007 by IIT Bombay alumni Ankit Mehta, Rahul Singh, and Ashish Bhat, with Vipul Joshi joining soon after. \n\nHeadquartered in Navi Mumbai with R\u0026D and manufacturing facilities in Bengaluru and strategic presences abroad, the company designs, develops, engineers, and manufactures in-house autonomous drones for defence, surveillance, mapping, and industrial use.\n\nideaForge’s platforms — including VTOL and hybrid systems such as SWITCH and advanced tactical models like ZOLT — are widely deployed in India and abroad. Its drones have logged hundreds of thousands of missions, and the company was ranked third globally among dual-use (civil + defence) drone makers in 2024 by Drone Industry Insights.\n\nThe startup has secured significant contracts from the Indian Army — over Rs 100 crore in recent orders for next-generation tactical drones. \n\nideaForge also continues to expand its global footprint through partnerships and joint ventures, such as the US-based First Forge with First Breach Inc., aimed at local UAV manufacturing and supply for defence and security markets. \n5f:T51c, is a Bengaluru-headquartered startup focused on building full-stack generative AI for India’s linguistic and cultural diversity. \n\nThe company is developing foundational language and speech models such as Sarvam 2B, positioned as India’s first open-source small language model for Indic languages, and Shuka 1.0, an audio-first large language model supporting more than 10 Indian languages.\n\nIn April 2025, Sarvam was selected under the Government of India’s IndiaAI Mission to contribute to the development of the country’s first indigenous foundational large language model, backed by access to a 4,000-GPU compute cluster—placing it at the centre of India’s sovereign AI efforts. \n\nBeyond domestic use cases, Sarvam’s work has global relevance in addressing non-English and low-resource language markets, a gap in current AI systems. 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the global race to build military AI, data has become the most valuable weapon. For superiority in modern warfare is increasingly measured in algorithms, not just in missiles or manpower. \\n\\n“Whoever owns the data has an edge in AI right now,” says Neeta Trivedi, Co-founder and CEO of defencetech startup Inferigence Quotient and a former scientist at Defence Research \u0026 Development Organisation (DRDO), where she spent 28 years. \\n\\nBut India faces a fundamental challenge: the country doesn’t have nearly enough data.\\n\\nAt a time when geopolitical tensions, from the ongoing Russia–Ukraine War to instability across West Asia, are accelerating the global push toward AI-enabled warfare, the ability to build intelligent defence systems has become a strategic priority for many nations.\\n\\nEven as the country experiments with AI-led warfare, demonstrated during Operation Sindoor, the gap between India and global military powers remains stark. The US \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.war.gov/News/Transcripts/Transcript/Article/4228828/background-briefing-on-fy-2026-defense-budget/\"},\"data\":\"Pentagon\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" has sought about $13.4 billion to advance defence AI capabilities. Estimates suggest China’s People's Liberation Army is investing between $1-2 billion annually on similar technologies. \\n\\nIndia’s allocation, by contrast, is far more modest: roughly \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.delhipolicygroup.org/storage/uploads/publications_file/implementing-artificial-intelligence-in-the-indian-military-4854.pdf\"},\"data\":\"$$60 million\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" spread evenly across five years per  2023 report from think tank Delhi Policy Group.\\n\\nThe disparity extends beyond funding. AI systems require enormous volumes of data to train effectively. The US hosts more than \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.cargoson.com/en/blog/number-of-data-centers-by-country\"},\"data\":\"5,000 AI data centres\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" while India has about \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.netforchoice.com/blog/how-many-data-centers-in-india-complete-overview/\"},\"data\":\"150\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". In practical terms, this means India is developing military AI with far smaller datasets than its geopolitical rivals. \\n\\nYet the question is not just how much data India has—but how it uses what already exists.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"India’s military AI has a data gap\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Trivedi says large volumes of potentially valuable military data already exist, but remain largely untapped. For decades, unmanned aerial vehicles have captured vast amounts of surveillance footage. Much of that data has remained archived at ground stations. \\n\\n“The videos come to the ground stations and have just been sitting there for decades,” she says. “The data needs to be extracted and labelled for training. And it’s not just video; there are other sensors like radar. Private companies can’t access them because the data is classified, and the military hasn’t always had the bandwidth to process it.” \\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"New-age defence tech is rising, but is India ready with the talent?\",\"thumbnail\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/defence-rectangle-1764755008115.jpg?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2025/12/new-age-defence-tech-rising-is-india-ready-with-talent\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Even when datasets are available, they present another challenge. Much of the data generated in defence testing environments is relatively ‘clean’ compared to the messy, unpredictable conditions of real-world conflict. \\n\\nOne approach, Trivedi says, is to begin training AI models with available test data and then refine them using limited operational data once access is possible. At the same time, researchers are exploring whether effective AI systems can be trained with significantly smaller datasets.\\n\\n“They say if you want to familiarise a child with an elephant, you show them a few pictures and the child can identify the animal,” she says. “You don’t need millions of images. Researchers are exploring whether something similar can work for AI. Of course, the human brain works differently from machine learning models, but there is interesting work happening in that area.”\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The search for an indigenous solution\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$55\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Building sovereign military AI \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"For many Indian defencetech startups, that push toward indigenous AI development has already begun.\\nJayant Khatri, Co-founder and CEO of Apollyon Dynamics, says the company deliberately avoids using international LLMs or APIs, including tools like ChatGPT, to minimise the risk of sensitive data exposure. \\n\\n“We develop our own algorithms that run on edge computing systems,” he says, referring to computing that processes data close to the source rather than relying on cloud infrastructure. “We combine high-fidelity simulations with hardware-in-the-loop testing to create controlled training environments. Every field deployment feeds back into the system, creating a closed-loop learning process,” he says.\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"This student-led startup is revolutionising defence tech with agile kamikaze drones\",\"thumbnail\":\"https://images.yourstory.com/cs/2/94a03c40169611f0b4b0c5b62b4900c2/ApollyonDynamics1600x900-1766560991216.jpg?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2025/12/hyderabad-student-startup-apollyon-dynamics-defence-tech-kamikaze-drones\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The push toward sovereign AI platforms is also visible in initiatives such as Project Ekam, developed by the startup Neuralix. The platform, described as India’s first proprietary Defence AI-as-a-Service system, was inaugurated by Defence Minister Rajnath Singh in December 2025.\\n\\nAccording to Neuralix CEO and Founder Vikram Jayaram, working with military datasets is fundamentally different from handling the curated data used in most commercial GenAI systems. \\n\\n“Military data is extremely fragmented,” says Jayaram, who has spent nearly 27 years in the AI and machine learning industry. “These data sources were never designed for language models to ingest and process easily. The computing architecture is also limited for large-scale training permutations. It has taken years just to understand how to curate the data and determine whether building smaller, specialised models is more effective in most situations.” \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"No Ferraris on broken roads\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Jayaram believes India should avoid joining the global race to build ever-larger language models. \\nInstead, he says the focus should be on solving specific decision support system problems with frameworks designed for India’s security constraints, particularly its limited access to large-scale datasets. Trying to replicate the approach taken by countries like the US could ultimately prove counterproductive.\\n\\n“Building large language models is like building a Ferrari. We can try to build one. But if you put a Ferrari on a bad road, the whole thing will tear apart. If the underlying data, infrastructure, or purpose is poor, it will never perform,” he says. “Our priority should be to address the fragmented problems we actually face. That’s why we are building smaller language models, or SLMs. These are easier to manage and iterate, and over time multiple specialised models can come together to form a larger system.” \\n\\nThe Ekam AI has already been deployed within the Indian \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/08/indian-made-defence-products-gaining-global-recognition\"},\"data\":\"defence\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$56\"}}],\"timeLapsed\":\"17th Mar 2026\",\"publishedDate\":\"March 17, 2026\",\"newReleased\":false},{\"id\":334857,\"title\":\"From menu cuts to electric grills: How Indian restaurants are tiding over the LPG crisis\",\"slug\":\"menu-cuts-to-electric-grills-how-indian-restaurants-are-tiding-over-lpg-crisis\",\"type\":\"RICH\",\"subtitle\":\"Tensions in West Asia have disrupted LPG supply to India. Many restaurants and eateries across the country are finding it hard to source commercial cylinders, and are resorting to various ways to keep their kitchens running. \",\"publishedAt\":\"2026-03-10T15:00:07.323Z\",\"updatedAt\":\"2026-03-15T03:14:01.316Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Akshita Toshniwal\",\"username\":\"akshitat-1714631777\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/author/47ea3f60-084e-11ef-bdcb-2f46d4aa7266.jpg\",\"designation\":\"Correspondent\",\"path\":\"/author/akshitat-1714631777\"}],\"category\":{\"id\":464,\"name\":\"In Depth\",\"slug\":\"ys-in-depth\",\"path\":\"/category/ys-in-depth\"},\"excerpt\":\"Tensions in West Asia have disrupted LPG supply to India. Many restaurants and eateries across the country are finding it hard to source commercial cylinders, and are resorting to various ways to keep their kitchens running. \",\"media\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/rossb-1771210604928.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/rossb-1771210604928.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/rossb-1771210604928.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":5,\"reactions\":{\"contentId\":334857,\"commentCount\":0,\"likeCount\":297,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc35-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"industry-outlook-and-reports\",\"name\":\"Industry Outlook and Reports\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"LPG\",\"slug\":\"lpg\",\"order\":0,\"path\":\"/tag/lpg\"},{\"name\":\"West Asia conflict\",\"slug\":\"west-asia\",\"order\":1,\"path\":\"/tag/west-asia\"},{\"name\":\"restaurants\",\"slug\":\"restaurants\",\"order\":2,\"path\":\"/tag/restaurants\"},{\"name\":\"energy crisis\",\"slug\":\"energy-crisis\",\"order\":3,\"path\":\"/tag/energy-crisis\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"How Indian restaurants are surviving the LPG crisis\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"https://images.yourstory.com/cs/2/c5c652a0fb5a11eca125d7821ea2fbc4/Image37v9-1773157678515.jpg\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/rossb-1771210604928.png\",\"thumbnailVideo\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/rossb-1771210604928.png\",\"thumbnailBlur\":\"$57\"},\"webStoryUrl\":\"\",\"companies\":[{\"id\":\"e8a67d60-83e5-11f0-9121-23b9412c9f6b\",\"name\":\"InRain construction Private Limited\",\"legalName\":\"InRain construction Private Limited\",\"slug\":\"inrain-construction-private-limited\",\"subtitle\":\"InRain® Construction Pvt. Ltd.(ICPL) is a Modular Rainwater Harvesting Company with a strong presence all over India. The company has successfully Installed more than 4000 Rainwater Harvesting Projects to enable it to conserve billions of gallons of water from wasting. We are privileged to introduce the next level Scientific Rainwater harvesting technology with more than 50 Ton/SQM Load bearing Structure for the 1st time in the world. We are proud partners of the Make in India Movement, having our own products and manufacturing.\",\"website\":\"https://www.inrainconstruction.com/rainwater-harvesting-system\",\"order\":0}],\"glossaryTerms\":[],\"articleType\":\"In-Depth\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":1,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/03/menu-cuts-to-electric-grills-how-indian-restaurants-are-tiding-over-lpg-crisis\",\"featured\":true,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$58\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/c5c652a0fb5a11eca125d7821ea2fbc4/WhatsAppImage2026-03-10at20-1773154970917.jpeg\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The crisis has forced some restaurant operators to look at domestic cylinders to tide over the shortage. \\n\\n“Since one cannot use domestic cylinders in the business premises, people are taking a domestic cylinder and refilling that gas into an empty commercial cylinder for use in their restaurants,” says a Jharkhand-based restaurant operator and caterer, on the condition of anonymity.\\n\\nSome restaurants are also using electric grills and induction tawas. \\n\\nKarana Verma, Director of Noida-based Bawarchi Baba, says his outlets are using alternative fuels such as coal, wood, and even cow dung for some of their needs. \\n\\nHowever, given that flame-based cooking is an integral part of most Indian kitchens, one cannot redesign the entire setup overnight, says Anirudh Keny, Founder of Keen Mustard Ventures, which runs the Daysie and Serious Slice restaurants in Bengaluru.  \\n\\nThe supply crunch is yet to impact restaurants with piped natural gas setups. However, only a small fraction of outlets use these.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Business impact \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$59\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"YourStory\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\n\\nIf the supply situation doesn’t get better in the next few days, industry players fear black market activity. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Managing the economics \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Apart from hiking the prices of cylinders, some gas distributors are also changing the terms of payment, asking for upfront cash payments as opposed to offering monthly credit. \\n\\nMeanwhile, some restaurant owners are mulling an LPG surcharge to manage the increased costs. \\n\\nAhluwalia says, “We are looking at adding an LPG surcharge, but we have not finalised on it. This is a sensitive thing, because the moment you do it, and if other restaurateurs are not doing it, there is a backlash.” \\n\\nRaising the prices of food items will be the last resort, say restaurants. \\n\\n“We are absorbing and hedging these costs as of now through internal structural optimisations. Instead of passing the burden to the consumer, we are accelerating our shift towards electronic cookware, which allows us to maintain our price points while sustaining the premium quality our customers expect,” says Arjun Toor, Co-founder, RollsKing, which runs 130 service points across 15 cities.\\n\"}}],\"timeLapsed\":\"10th Mar 2026\",\"publishedDate\":\"March 10, 2026\",\"newReleased\":false},{\"id\":334493,\"title\":\"Intelligent fields: How AI is powering the future of Indian agriculture\",\"slug\":\"intelligent-fields-ai-powering-future-indian-agriculture\",\"type\":\"RICH\",\"subtitle\":\"As urbanisation accelerates and climate patterns grow increasingly erratic, farmers in India are adopting AI-led innovations to optimise their harvest.\\r\\n\",\"publishedAt\":\"2026-02-26T01:40:00.000Z\",\"updatedAt\":\"2026-02-27T05:55:44.191Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Tunir Biswas\",\"username\":\"tunir-biswas\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/94a03c40-1696-11f0-b4b0-c5b62b4900c2/google/profile_image_1775806000616.png\",\"designation\":null,\"path\":\"/author/tunir-biswas\"}],\"category\":{\"id\":464,\"name\":\"In Depth\",\"slug\":\"ys-in-depth\",\"path\":\"/category/ys-in-depth\"},\"excerpt\":\"As urbanisation accelerates and climate patterns grow increasingly erratic, farmers in India are adopting AI-led innovations to optimise their harvest.\\n\",\"media\":\"https://images.yourstory.com/cs/2/94a03c40169611f0b4b0c5b62b4900c2/NewsFeature-AI-TechFarm-1771927836547.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/2/94a03c40169611f0b4b0c5b62b4900c2/NewsFeature-AI-TechFarm-1771927836547.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/94a03c40169611f0b4b0c5b62b4900c2/NewsFeature-AI-TechFarm-1771927836547.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":6,\"reactions\":{\"contentId\":334493,\"commentCount\":0,\"likeCount\":107,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc30-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"ecosystem-insights\",\"name\":\"Ecosystem Insights\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"AI Agriculture\",\"slug\":\"ai-agriculture\",\"order\":0,\"path\":\"/tag/ai-agriculture\"},{\"name\":\"agricultural\",\"slug\":\"agricultural\",\"order\":1,\"path\":\"/tag/agricultural\"},{\"name\":\"ai in farming\",\"slug\":\"ai-in-farming\",\"order\":2,\"path\":\"/tag/ai-in-farming\"},{\"name\":\"DeepTech\",\"slug\":\"deeptech\",\"order\":3,\"path\":\"/tag/deeptech\"},{\"name\":\" agritech sector\",\"slug\":\"agritech-sector\",\"order\":4,\"path\":\"/tag/agritech-sector\"},{\"name\":\"Agritech\",\"slug\":\"agritech-\",\"order\":5,\"path\":\"/tag/agritech-\"},{\"name\":\"agriculture data science startup\",\"slug\":\"agriculture-data-science-startup\",\"order\":6,\"path\":\"/tag/agriculture-data-science-startup\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"How AI is powering the future of Indian agriculture\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"https://images.yourstory.com/cs/2/94a03c40169611f0b4b0c5b62b4900c2/NewsFeature-AI-TechFarm-1080x1080-1771930416642.jpg\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/94a03c40169611f0b4b0c5b62b4900c2/NewsFeature-AI-TechFarm-1771927836547.jpg\",\"thumbnailVideo\":\"https://images.yourstory.com/cs/2/94a03c40169611f0b4b0c5b62b4900c2/NewsFeature-AI-TechFarm-1771927836547.jpg\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAkAEADASIAAhEBAxEB/8QAGQABAQEAAwAAAAAAAAAAAAAAAQACAwQH/8QAFhABAQEAAAAAAAAAAAAAAAAAAAER/8QAGAEBAAMBAAAAAAAAAAAAAAAAAAECBAP/xAAVEQEBAAAAAAAAAAAAAAAAAAAAEf/aAAwDAQACEQMRAD8A9tLJ1lrLGiyikaLMJSNaWYYUjgWgudXhIhhSEwQwpGoWSVMdeGJKJMKQExIGoYkD/9k=\"},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"In-Depth\",\"analyticsData\":{\"alsoReadCount\":2,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/02/intelligent-fields-ai-powering-future-indian-agriculture\",\"featured\":true,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$5a\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.investindia.gov.in/team-india-blogs/agri-tech-opportunity-five-ways-india-modernising-its-rural-economy\"},\"data\":\"2,800 by 2023\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\\nToday, progress in the fields is no longer measured solely by what is planted, but by what is predicted.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The climate catalyst\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Why does farming need optimisation? There are many answers to this question: Urbanisation, land scarcity, food security, and climate change. With the global climate changing for the worse, timely information has become a crucial factor for the agricultural sector. \\n\\nShravan Bhati, CEO and Co-founder of SatLeo Labs, a spacetech startup building thermal imaging satellites in Low Earth Orbit, says seasonal predictability has eroded. \\n\\n“The season of every crop has now changed because of climate change. The rainfall season, which we call the \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"kharif\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" season, used to be a uniform period of six months. Now, it is taking anywhere between three to six months, depending on the crop and the region,” he explains. \\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Why building climate-ready roads now is critical for our future\",\"thumbnail\":\"https://images.yourstory.com/cs/2/c2cedff02d6111ef9021856619e24ca1/IMG0568-1752408773634.jpeg?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2026/02/why-building-climate-ready-roads-now-is-critical-for-our-future\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Bhati believes this makes it critical to provide accurate thermal intelligence to farmers. “Accurate temperature data is very valuable to the agricultural sector. It helps us discern information regarding crop stress, soil moisture, drought, and harvest time,” he says. \\n\\nWhile SatLeo Labs approaches agriculture from space, Ahmedabad-based \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/11/gujarat-startup-4climate-automating-india-indoor-farms\"},\"data\":\"4CLIMATE\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" addresses it from the ground. Initially specialising in greenhouse and hydroponic solutions, the company has expanded into open field agriculture, offering intelligent monitoring, climate control, nutrient management, and other IoT-based solutions. \\n\\nFounder and CEO Subhajit Sinha believes productivity gaps leave significant room for growth. While it is difficult to grow the agriculture industry vertically, he says global food security demands have compelled many farmers to dabble with technology to get better yields per acre. \\n\\n“If you consider India’s production as ‘x’, China operates at 3.5-4x, and countries like the Netherlands operate at 10-12x in certain segments. There’s enormous scope for improvement, and technology is the key enabler,” Sinha says. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The on-ground impact\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$5b\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"AI-griculture\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The financial momentum behind agritech is rising alongside adoption. Industry estimates report that the Indian agritech market, valued at $878.1 million in 2024, is projected to reach $6.2 billion by 2033, a surge of 600%. \\n\\nA key reason is that agritech startups have been able to help small-time farmers, who are generally low-mechanised and vulnerable to pests and weather. \\n\\nAnd now, investors are taking note. \\n\\nJinesh Shah, Managing Partner at VC firm Omnivore, sees deeptech and agriculture as a powerful convergence. “With advances in biology, data science, and climate technologies, we can now address challenges once considered too complex, whether that is soil carbon measurement, climate risk management, or improving resource efficiency at scale,” he says. \\n\\nShah also mentions that the ecosystem in India, even in its early stage, has matured significantly and that the VC firm is seeing stronger technical talent entering entrepreneurship, better incubation \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2024/02/kkr-closes-usd-64-billion-asia-pacific-infrastructure-investors-ii-fund\"},\"data\":\"infrastructure\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", and a growing pool of early-stage capital that understands science-led businesses. \\n\\n“Deeptech startups often fall within our 'Emerging Technologies' thesis, where we back companies [that are] using breakthroughs in science to fundamentally reshape agriculture and food systems. Agriculture is undergoing a climate-driven transition, and solutions that can improve farmer incomes, reduce environmental impact, or unlock new value chains are becoming increasingly important,” he says. \\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Climate change is increasing workload and vulnerability of rural women: Govt\",\"thumbnail\":\"https://images.yourstory.com/cs/2/a09f22505c6411ea9c48a10bad99c62f/Image9qf0-1733034783687.jpg?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/herstory/2025/12/climate-change-amplifies-gender-inequality-in-agriculture-government-warns\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"There has also been a significant surge of support from the government, with schemes such as e-NAM, AgriStack, Digital Agriculture Mission and PM-KISAN helping farmers access agritech solutions with direct income support.\\n\\nWhile a Grand Unified Theory is still not a thing in physics, there is a grand unification coming up in the Indian business community because of such intersectoral work. \\n\\n“When service organisations refine their systems, farmers experience steadier outcomes. When farmers adopt new practices and generate more data, providers sharpen their models and respond better. 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data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"data:image/png;base64,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"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"66:T505, reveals characteristics and dimensions of entrepreneurs that are rarely uncovered during formal meetings. “You begin to notice how a person navigates setbacks, how they communicate under pressure, and how they respond when a teammate needs support. These observations give insight into leadership that are otherwise hard to assess,” he says. \n\nAgrees Gopichand. Like sports, he says, founders need to train every day with purpose and the culture builds from there—teams learn to trust each other through shared effort, clear goals and honest feedback. He believes that when entrepreneurs value preparation, stay calm under pressure, and hold themselves to the same standards that they ask of others, automatically the rest of the team will follow.\n\nAn All England Badminton Champion, Gopichad says he meditates to build resilience. “It helps me reset, stay grounded, and maintain clarity,” he says. \n\nSpeaking of entrepreneurs, he says that India’s next generation of founders stand out for their clarity and energy. However, they miss in time to pause. “In sport, recovery is not separate from performance. Building something meaningful also requires moments to step back, to reflect on why you are doing it and how you are doing it. That is why I value efforts like 67:T649,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"The Centre for Cellular and Molecular Platforms (C-CAMP) Antimicrobial Resistance (AMR) Challenge 2024-25, supported by the UK Department of Health and Social Care’s Global AMR Innovation Fund (GAMRIF), under the aegis of India AMR Innovation Hub, has announced nine winners of its National Call in India.\n\nThe C-CAMP National AMR Challenge that was launched in August 2024 received about 200 applications from innovators and startups across India for funding and ecosystem support to enable scale-up, production, adoption and societal integration of winning solutions to tackle AMR in the environment.\n\nThe winners are: Foundation for Neglected Diseases Research, Biomoneta Research Pvt. Ltd., D-NOME Pvt. Ltd., Vividew Innovations Pvt. Ltd., Diagopreutic Pvt. Ltd., Mylab Discovery Solutions Pvt. Ltd., \nHuwel Life Sciences Pvt. Ltd., Amrita Vishwa Vidyapeeth, and Indian Intitute of Science. \n\nMaking the winner announcement at the World Health Summit Regional Meeting held in New Delhi from April 25 to 27, Dr. Taslimarif Saiyed, Director-CEO, C-CAMP, said, \"We have nine solutions addressing critical gaps in point-of-care diagnostics and screening for clinically relevant pathogens in runoffs from farms, fisheries and hospitals, treatment of wastewater and industry effluents and air decontamination in hospitals.\"\n\nThe winners shall be supported by C-CAMP in India, in collaboration with the UK Department of Health and Social Care’s Global AMR Innovation Fund. to foster the identification and development of world-class AMR-focused innovative solutions to tackle various aspects of AMR.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"68:T440,Influencer marketing has become a cornerstone of digital advertising, capturing a significant portion of the marketing budgets of brands. However, the industry continues to face challenges, including detecting fake followers, managing campaigns efficiently, and ensuring measurable return on investment (RoI). \n\nTo address these issues, Krishna Priya Akella and Aravindha Bollineni co-founded Starbuzz.ai in 2021. \n\nThe Hyderabad-based startup uses artificial intelligence (AI) to simplify and enhance the influencer marketing process for brands. “The influencer marketing industry is growing exponentially, but it’s not without its pitfalls. One of the biggest challenges brands face is ensuring that the influencers they partner with have authentic followers and genuine engagement. This lack of trust in data has been a significant roadblock for many companies looking to invest heavily in this space,” Akella tells YourStory. \n\nThe platform automates many aspects of influencer collaboration, making it easier for marketers to discover, manage, and analyse their partnerships.\n\n69:T417, post-production software company Postudio has raised $1 million funding in a pre-seed round led by media-tech focused Audacity Venture Capital. The company has also crossed a milestone of $1 million ARR within two years of its launch and plans to double the revenues in 2025. \n\nThe new capital will be used for rapid scale-up, product development and expansion of the team. \n\n“We’ve scaled quickly  in the Indian enterprise segment in a very capital efficient manner. In 2025, we plan to sustain this momentum and expand into the U.S. market in the second half of this year,” said Dhawal Gusain, Co-founder of Postudio.\n\n\"At Postudio, our goal has always been to empower creative teams with tools that simplify and enhance their post-production workflows. Our platform already supports key processes like virtual editing, real-time collaboration, and seamless camera-to-edit data transfer. We're now doubling down on innovation, integrating cutting-edge AI and Gen AI workflows to redefine post-production,\" added Co-founder Harish Prabhu.\n6a:T56a,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"JoySpoon, a mouth freshener brand has added Rs 56 lakhs to its ongoing seed round, bringing the total funding to Rs 1.81 crore. The latest round was led by Dishit Nathwani, Director at Gulab Oils, with participation from Prateek Toshniwal of Ivy Growth Associates, Abhinav Jain \u0026 Ankit Jain, CFOs at CoinDCX, PharmEasy and a few others. \n\nThe investment builds upon the ₹1.25 crore raised by JoySpoon from 100x VC, underscoring strong investor confidence in the brand’s ability to reshape the Indian mouth freshener market with healthier, natural \u0026 low sugar alternatives.\n\nWith this fresh round of funding, JoySpoon aims to expand its manufacturing facility in Ahmedabad to meet the rising demand for mouth fresheners, paan, and similar products. The brand also plans to utilise the funds to scale its presence across leading quick commerce platforms like Zepto, Swiggy Instamart, and BigBasket in major metros, as well as strengthen its marketplace presence on Amazon and Flipkart.\n\nVaishali Mehta, Founder of JoySpoon, shared, “As we grow, we are proud to run our manufacturing facility in Ahmedabad entirely by women.  Sticking to our central theme of “day deserves little bits of JOY”  with this facility we want to spread the goodness of Joyspoon across the chain from our women in the manufacturing unit to the consumers having a bit of our health-focussed curations.\"\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"6b:T40b,Singularity, a provider of capital and differentiated market access for growth assets, has appointed Avnish Anand as Partner for leading Investments in Consumer and Ajay Kumar as Senior Advisor. \n\nAs we strengthen our capabilities, it is very clear that building expertise in our focus sectors is crucial for success. Avnish has an excellent understanding of the Indian consumer and a proven ability to build a consumer-centric brand like CaratLane. We have an ambitious vision for our consumer portfolio and Avnish is the perfect person to lead it. Likewise,\n\nAs Co-founder and former MD \u0026 CEO of CaratLane, Anand played a pivotal role in transforming the company. At Singularity, he will focus on building and scaling the consumer portfolio, leveraging his deep understanding of consumer businesses in India.  Having served as India’s longest-tenured Defense Secretary, Kumar will be instrumental in Singularity’s focus on key high-potential sectors such as semiconductors, defense, electronics, and critical energy minerals.   \n6c:T5da,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1," in FY2025. These figures highlight a period of financial success that is virtually unparalleled in corporate history.\n\nCook’s tenure was defined not just by financial growth but also by the expansion of Apple’s ecosystem into new categories. He oversaw the introduction of Apple Watch, AirPods, and Apple Vision Pro. He also turned Apple Services into a massive business. The services division, which includes products like iCloud, Apple Music, and Apple Pay, now generates more than $100 billion in revenue annually.\n\nFurthermore, Cook drove the company towards owning its primary technology by transitioning to Apple-designed silicon, essentially custom-made chips that provide better power efficiency and performance than standard industry components.\n\nThe decision for the leadership change was approved unanimously by Apple’s board of directors. Cook will remain as the CEO through the summer months, working closely with Ternus to facilitate a seamless handover.\n\nIn his new capacity as executive chairman, Cook is expected to remain involved in high-level strategy, specifically by assisting with global policy engagement. This move allows Apple to retain Cook’s experience in navigating complex international regulations while giving Ternus the room to implement his own vision for the company’s future.\n\nAs Ternus prepares to take the lead, he inherits a company with an immense legacy at the peak of its powers, with a massive global footprint and a reputation for excellence.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"6d:T569,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,".\n\nHis leadership has also seen Apple push the boundaries of what its devices can do for personal health, such as transforming AirPods into a hearing health system that can function as over-the-counter hearing aids.\n\nThe choice of Ternus suggests a shift back towards a product-first leadership style. While Cook was known as an operational genius who perfected the supply chain, Ternus is described by Cook as having “the mind of an engineer” and “the soul of an innovator”.\n\nTernus himself has noted the influence of both Jobs and Cook on his career, suggesting that he would strive to balance the visionary drive of the former with the disciplined leadership of the latter. He has promised to lead with the “values and vision” that have come to define Apple over the last half century.\n\nBeyond these changes, there are other notable shifts within the board of directors. \n\nTernus will join the board of directors. Arthur Levinson, who has served as the non-executive chairman for 15 years, will transition to the role of lead independent director on September 1, 2026. \n\nThe transition at Apple is more than just a change in personnel. It is a testament to the company's long-term planning and its ability to cultivate talent from within. Cook has expressed confidence in Ternus, stating that he is “without question the right person to lead Apple into the future”.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"6e:T425, (AI) across the various apps and services owned by Meta.\n\nThe collaboration is a major step for both firms as they seek to build the massive computing foundation required for modern AI at a global scale.\n\nBroadcom is providing its XPU platform, which is a technology designed for creating custom AI accelerators. This platform allows the two companies to tightly couple logic, memory, and high-speed data transfer components for current and future hardware iterations.\n\nFurthermore, Broadcom is delivering advanced Ethernet networking solutions to eliminate bottlenecks in Meta’s rapidly expanding compute clusters. This includes high-speed serialiser-deserialiser or SerDes capabilities, which enable fast data transmission between components.\n\nThis partnership reinforces Broadcom’s leadership in the AI networking sector and provides a sustained roadmap through 2029. Meanwhile, Broadcom President and CEO Hock Tan is transitioning from his position on the Meta Board of Directors into an advisor role to provide guidance on the custom silicon roadmap.\n6f:T422,Meta is pursuing a portfolio approach to hardware, wherein it uses a variety of different chips optimised for specific tasks. While the company buys chips from outside partners, it keeps its own MTIA silicon at the centre of its strategy to improve efficiency and reduce the total cost of ownership.\n\nThe history of this programme shows a rapid evolution. In May 2023, Meta announced the development of the first generation MTIA v1. This was followed in April 2024 when the company introduced the next generation of these custom chips.\n\nThe pace of development has since accelerated significantly. This March, Meta stated it was developing and deploying four new generations of MTIA chips within just two years. This is much faster than the typical industry cycle of launching a new chip every one or two years. By releasing new versions every six months or less, Meta can quickly adapt to new techniques in AI.\n\nThis internal development is supported by several high-profile partnerships with other industry leaders. In February, Meta announced a long-term 70:T124b,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1," said on Wednesday citing its latest 'capability gap findings' for India.\n\nIndia ranks among the top five nations globally in thinking capability usage per person (measured via reasoning tokens used by ChatGPT Plus users), with users regularly solving complex problems and interacting with AI at an advanced level.\n\nIndia is one of the fastest-growing AI builder ecosystems globally, with four times growth in 'Codex users' (AI coding tool) in just two weeks after the launch of OpenAI's Codex app in Feb 2026, as well as strong rankings in both coding and data analysis usage.\n\nThat said, this capability is not evenly distributed. AI usage in India remains highly concentrated in a handful of cities, with advanced use even more unevenly spread, a release by OpenAI, said.\n\nThe top ten cities in India account for about 50% of all AI users, led by Delhi NCR, which has the highest population penetration of ChatGPT in the country.\n\nTaken together, these cities represent less than 10% of the population, making AI adoption about three times more concentrated in India than in comparable countries like the US, UK, Brazil, and Germany.\n\nIn advanced use cases, the gap widens significantly - data analysis usage is up to 30x higher in leading versus lagging cities, coding usage is 4x higher, and AI developer (Codex) usage shows a 9x gap.\n\n\"This indicates that while India has competitive AI capability, its deepest advantages are clustering in a small number of urban hubs, including Bengaluru, Hyderabad, Delhi, and Chennai,\" the release further said.\n\nThe capability gap findings highlight that beyond the top cities, some of the most meaningful use cases are emerging in areas like education and health, reflecting the manner in which AI is already being used in day-to-day contexts.\n\nIn education and learning, eastern states are seeing particularly strong engagement. A case in point is Assam, where 22% of all messages relate to education and learning, around 20% higher than the national average.\n\nOdisha, Manipur, Tripura, and Chhattisgarh show similar patterns.\n\nIn health and wellness, higher engagement is visible in regions such as Jammu \u0026 Kashmir, Punjab, Chandigarh, Himachal Pradesh, and Kerala.\n\nIn Jammu \u0026 Kashmir, nearly 1 in 10 messages relate to health, about 32% higher than the national average.\n\n\"The next phase of India’s AI journey will depend on how widely this capability spreads through democratisation (language, affordability, infrastructure) of the technology,\" the release said.\n\nOpenAI Managing Director - International, Oliver Jay said that the central question now is how quickly the benefits of AI can extend beyond early adopters and leading cities to the wider population.\n\nClosing this gap will require expanding access, building skills, and enabling more meaningful use across the country, an effort shaped in large part by India’s young, fast-adopting population, Jay added.\n\nAnother structural factor shaping this disparity is the uneven distribution of digital infrastructure, including reliable broadband access, device penetration, and cloud-enabled tools, which remain significantly stronger in metro and tier-1 cities compared to smaller towns and rural regions. This infrastructure gap directly influences the ability of users to engage with advanced AI workloads such as coding and data analysis.\n\nLanguage also plays a critical role in widening or narrowing the capability gap. While English remains the dominant medium for high-skill AI interactions, a large share of India’s population is more comfortable in regional languages. The pace at which multilingual AI interfaces improve will be a key determinant of how quickly adoption broadens beyond early adopters.\n\nIn addition, enterprise-led adoption is contributing to the concentration effect. Large technology firms, startups, and global capability centres—primarily located in urban hubs—are driving a disproportionate share of advanced AI usage, particularly in software development and analytics workflows.\n\nAt the same time, India’s demographic profile presents a unique scaling opportunity. With one of the world’s largest youth populations and a rapidly expanding base of STEM graduates, the country has the potential to significantly expand its pool of advanced AI users, provided skilling initiatives keep pace with technological change.\n\nPolicy and public digital infrastructure could also play a catalytic role in bridging the gap. Initiatives around digital public goods, AI skilling programs, and integration of AI into government services may help accelerate adoption in underserved regions and ensure more inclusive diffusion of AI capabilities.\n\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"71:T7c2,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"data:image/png;base64,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"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"72:T6a8,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,", Ising is not meant for conversation or general reasoning. It is a specialised model trained to understand and improve quantum systems.\n\nThe launch is part of NVIDIA’s broader push into domain-specific AI models. Within NVIDIA’s ecosystem, Ising joins a growing catalogue of open models such as Nemotron for agent-based AI, Isaac GR00T for robotics and BioNeMo for life sciences.\n\nThese models are distributed through platforms like GitHub and Hugging Face and are typically paired with NVIDIA’s deployment tools such as NIM microservices, which are packaged AI services that developers can run locally or in the cloud.\n\nIsing extends NVIDIA’s influence into quantum computing without building quantum hardware itself. Companies like IonQ or IQM focus on building quantum machines, but NVIDIA is positioning itself as the software and control layer on top.\n\nThis mirrors NVIDIA’s earlier strategy in AI. Rather than competing directly with every application developer, it built the underlying platform through GPUs and software frameworks such as CUDA. With Ising, it is applying the same approach to quantum computing, which is still an emerging field.\n\nMost quantum firms focus on physics and hardware. Big tech firms like Google and IBM work across hardware and software, but NVIDIA is leaning heavily into AI-driven optimisation of quantum systems. This gives it a role even if it never builds a quantum computer.\n\n“AI is essential to making quantum computing practical,” said Jensen Huang, founder and CEO of NVIDIA. “With Ising, AI becomes the control plane—the operating system of quantum machines—transforming fragile qubits to scalable and reliable quantum-GPU systems.”\n"])</script><style data-styled="" 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data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"78:T4d6,All panellists agreed that the time is ripe for OTTs even in 2021 when people are still hesitant to go to theatres. “The film industry went through an entire industry shift when OTT platforms bypassed the theatrical release of a film and started releasing mainstream Bollywood films on their platforms. This trend is going to continue as people are still wary of going to the theatres,” said Rupinder.\n\nWhile the future prospects are in favour for OTTs, not all hope is lost for multiplexes. “Watching a movie in a multiplex is an immersive experience. Multiplexes have to communicate this message very assertively while taking care of the safety norms,” said Sravanth.\n\nFinally, any conversation around technology is incomplete without the mention of data protection. “Cyberattacks and data privacy issues can severely damage any organisation even in case a senior executive loses a laptop. For SMBs, it can have a huge impact on the working methods of the companies,” said Prince.\n\nHis suggestion? “By introducing technology-based tools in the system, small and medium businesses can avoid discrepancies and help in protecting users' data.”\n\nKey Takeaways- How SMBs in the content space grow in the post-pandemic world\n\n79:T6fe,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"data:image/png;base64,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"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"7a:T4d6,data:image/png;base64,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7b:T4e3,A Constitution Amendment Bill to implement reservation for women in legislatures in 2029 and increase the number of Lok Sabha seats was defeated in the Lower House on Friday.\n\nWhile 298 members voted in support of the Bill, 230 MPs voted against it. Out of 528 members who voted, the Bill required 352 votes for a two-thirds majority.\n\nAccording to the Constitution Amendment Bill, Lok Sabha seats were to be increased to a maximum of 850 from the current 543 to \"operationalise\" the women's reservation law before the 2029 parliamentary polls, following a delimitation exercise based on the 2011 Census.\n\nSeats were also to be increased in states and Union Territory assemblies to accommodate 33% reservation for women.\n\nIn September 2023, Parliament passed the Nari Shakti Vandan Adhiniyam, also known as the Women’s Reservation Act, marking a significant step towards strengthening women’s representation in legislative bodies.\n\nThe law mandates the reservation of one-third of seats for women in both the Lok Sabha and state legislative assemblies.\n\nHowever, the provisions of the Act are not expected to come into force before 2034, as implementation is contingent upon the completion of the delimitation exercise following the 2027 Census.\n\n7c:T76f,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Vaidyanathan’s path to comedy began with a comedy script and a simple plan. Keen to learn how to direct comedic actors, she enrolled at the legendary French clown school, École Philippe Gaulier. \nShe arrived as an observer, “the passive-aggressive nerd in the corner taking notes,” hoping to absorb technique from the sidelines.\n\nGaulier, however, had other ideas. \"He was like, who is this person? Why does she think it's good enough to take notes? And he basically just broke my back,\" she recalls. \n\n\"He was like, no, you will perform every day's exercises. You will be in the centre of the circle. He really forced it out of me, that to be good at anything, you first have to be able to do it yourself. You can't just take notes.\"\nThe experience was transformative. Though she initially imagined a future in spoken word, after her first stand-up set, joking about family life in a London basement, her path to stand-up comedy became clear.\n\nIn 2022, still emerging from the pandemic, Vaidyanathan took her debut show BC: AD (Before Children, After Diapers) to the Edinburgh Fringe Festival, though she admits she \"had no idea what the Edinburgh Fringe was at that time.\" She only knew in retrospect that she'd been preparing for this moment since age 16, when she saw Tamil comedian SV Shekhar perform in Chennai.\n\nBy the fourth week of her run, she was selling out the 60-seat venue every day. The show connected across cultures in ways she hadn't anticipated. \"Being a woman is a globally painful experience. Being a woman who is told you're not good enough is also a globally painful experience,” she notes.\n\nAfter Fringe, the show toured internationally and marked its off-Broadway debut at the Kraine Theatre in New York. It earned praise from English actor and screenwriter Phoebe Waller-Bridge, who described it as “super and funny.” \n\nHer latest work, a stand-up show called "])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"7d:T656,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"data:image/png;base64,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"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"7e:Ta2b,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Noronha believes apart from physical training, the mental approach to endurance sport is very important because your opponent is yourself, the distance, and the elements.\n\n\"I train my mind the same way I train my body—consistency and training. It's your mindset that carries you through these long-distance events,” she explains.\n\nHer training routine is rigorous throughout the year—she does four to five swims in a week, three bike sessions, and four runs. These change based on her goals, and, six months before a race, the intensity increases.\n\n“Three to four months before an Ironman is where the volumes and intensity almost touch the Ironman distances separately. My longest cycle ride would be maybe 180 km, my longest swim will be 4 km, and my longest run will be about 40 km. Then four to three weeks before the race, we start tapering down; so we gradually start decreasing the volume. I arrive at the race, at the start line, ready, prepared, and strong, ready to race,” Noronha explains.\n\nBut the real test comes during the race itself, especially when conditions can sometimes turn brutal.\nYet quitting, she says, never felt like an option.\n\n\"When things got tough during the race, I visualised the finish line and I reminded myself: this is why I started. You've trained for maybe two years and this is just one day—you need to do this,” she says.\nStaying present in the moment\n\nAn endurance sport like Ironman or a triathlon also involves loneliness and fatigue, because one is alone for long stretches of time. How did she train her mind during those moments?\n\n“Long training sessions help me to stay calm, be patient with myself and listen to my body. During the race, I break it down into smaller parts. I try to stay present in the moment and focus on the controllables like nutrition, breathing, technique, and form,” says Noronha. \n\nBehind every gruelling kilometre is a support system that makes it possible. Noronha credits her family for being with her every step of the way. Either her father or mother travels with her, taking care of the logistics while she takes care of the competition.\n\n\"These races are actually way more stressful for them than they are for me. I don't see that part of whatever's going on with them when I'm racing. It's only after that where they tell me what happened and how worried they were,” she says. \n\nNoronha is also the latest addition to Under Armour’s athlete roster, the UA SqUAd.\n\n‘Triathlon is a very expensive sport and not many take it up. Under Armour believed in me and saw the potential in me,” she says.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"7f:T65f,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"Along with training for multiple Ironmans, Noronha is also simultaneously pursuing a BSc in data science and applications from IIT Madras through distance learning.\n\nHow does she manage it all?\n\n\"It's all about planning and following a schedule, I prioritise nutrition to fuel all of these long sessions. I also focus a lot on recovery and sleep so I can stay healthy and have enough energy for everything I'm doing in the whole day. For academic work, I plan everything, so nothing clashes. Following a schedule has helped me manage both sports and studies,” she shares.\n\nThe current record for completing an Ironman on all six continents is held by  26-year-old Canadian triathlete Connor Emen. \n\nNoronha wants to shatter the record across both genders. She is training for Ironman Philippines in May-June and aims to complete two other Ironmans this year, and one next year. \n\nNoronha believes endurance sport has changed the way she approaches everyday life.\n\n\"It's taught me patience, perspective, and how to stay calm when things don't go to plan,” she says. \n\nTo her, the Ironman title represents discipline, belief, and the courage to dream big at such a young age. “It motivates me to keep pushing forward, and keep setting bigger and bolder goals,” she says.\n\nAs Noronha prepares for the next phase of her journey, she is also racing to shift mindsets. \n“In a typical Ironman challenge, only 18% of the participants are women. I am glad the number is increasing. I want to use this platform to give back to the community. I want to encourage more young girls to step into endurance sports,” she says.\n\n\n\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"80:T885,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"\nCelebrating every win, big or small, validates the company’s carefully thought-out decision to back a franchise from Uttar Pradesh.  \n\n“We represent a progressive idea of UP: women’s cricket at an elite, commercially viable level, in a state where there is still a lot of ground to cover. We want to be part of that journey of change,” says Jinisha. \n\nAnd there are already signs of change on the ground. \n\n“Families are increasingly supportive of their daughters’ aspirations, and sport is emerging as a powerful pathway. We aim to create more opportunities for girls to participate and move up the ranks,” says Jinisha, who manages UP Warriorz and other Capri-owned sports holdings and also leads grassroots and community-building initiatives beyond the WPL calendar. \n\nCapri Sports is the sports division of Capri Global Capital, an NBFC built by her father Rajesh Sharma as a first-generation entrepreneur. “I’ve always admired the path he laid out, and I’ve learned a lot from him growing up,” says Jinisha .\n\nShe is now charting her own journey as she leads the UP Warriorz franchise with the larger vision of investing in women’s cricket and creating purpose-led impact through sport. \n\nSport has been a constant presence in her life. At school, she was involved in multiple disciplines—football, basketball and cricket. “It was one of the ways I expressed myself outside the classroom,” she says. \n\nAfter completing graduate school, Jinisha joined Capri Loans, a group company. But sports was always going to be her calling, some way or the other. \n\nAfter a sabbatical for her master’s degree at Exeter University, UK, Jinisha returned to the company at the end of 2022 when it was exploring new avenues for growth, including sports. \n\nCapri Sports presented the perfect opportunity for her to rekindle her interest in sports, albeit in a different avatar.  \n\nIn a single year (2023), under Jinisha’s leadership, Capri invested in four sporting teams: UP Warriorz (WPL), Bengal Warriors (Pro Kabaddi League), Rajasthan Warriors (Ultimate Kho-Kho), and Sharjah Warriors (International League T20 cricket).\n\nIn an interview with "])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"81:T671,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"We chose UP very deliberately. It’s the largest and most populous state, with significant long-term \ncommercial potential. From a fan-base perspective too, we felt sport could penetrate the state in a very different way. There was clearly a commercial lens to the decision but also a larger ambition.\n\nAt the same time, we are aware that we represent a progressive idea of UP: women’s cricket at an elite, commercially viable level, in a state where there is still much ground to cover. We want to be part of that journey of change.\n\nWhat is encouraging is what we’re seeing on the ground. Families are increasingly supportive of their daughters’ aspirations, and sport is emerging as a powerful pathway. Our aim is to create more opportunities for girls to participate and move up the ranks.\n\nPlayers like Deepti Sharma embody this shift. Having spent time with her family in Agra over the years, it’s clear she grew up with unwavering support. Through our initiatives, we are seeing more families like hers.\nWe’re also working at key intersections—sport with life skills, education, and health—identifying gaps and trying to close them. \n\nFor instance, we have worked with athletes and coaches in state government academies to address conversations around periods, which still remain taboo but directly impact performance.\n\nThrough school programmes across 11 cities (in UP), college-level women’s tournaments in Lucknow, and partnerships like the one with ITC, we have seen strong participation and infrastructure. What’s needed now are the right programmes delivered in ways that build confidence and keep girls in the game.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"82:T64e,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"JS: On the cricketing side, one key learning was the need to strengthen our domestic bench and not rely too heavily on overseas players. Having Indian coaches was always a priority. While overseas coaches have been fantastic, their availability is limited. This year, everything aligned—Abhishek (Nayar) was available, he had already been supporting us during off-season camps, and it was also a mega auction year when we were reassessing our approach after inconsistent performances. Bringing him on officially (as the head coach) made sense.\n\nIt has helped players feel more comfortable and has contributed to building the right culture within the team.\n\nOff the field, the intentional brand-building work we started early on is beginning to show results. Grassroots and community-building have often been taken for granted by legacy sports brands, and we saw that as an opportunity. Learning from global sports—especially football clubs with decades of community engagement—we wanted to build something similar with UP Warriorz, and it’s starting to resonate.\n\nSponsors have noticed this intent. A month-long tournament like the WPL isn’t enough on its own; brands need year-round engagement. Our learning has been that to attract the right partners, we need to offer longevity and alignment beyond match days. The groundwork we’ve been laying over the last few years is now paying off.\n\nPerhaps the biggest lesson has been patience. We realised we don’t need to do everything at once. By pacing ourselves and focusing on foundations, the impact becomes more meaningful and sustainable over time.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"83:T538,From what we have seen with the WPL, there’s a clear opportunity to grow women’s sport beyond cricket as well. One of the missing links has been the lack of pathways for new audiences to discover and follow women’s sport. To build that engagement, we need more commercially structured leagues like the WPL across other sports, so audiences can grow alongside the game.\n\nThe challenge, of course, is the familiar chicken-and-egg situation. Do we have enough teams and depth to justify commercial investment, or does investment need to come first to build that depth? It’s a delicate balance, but one that requires intentional structuring of leagues, teams, and clubs to create momentum.\nWomen’s football is a key focus area for us. We have already begun our journey through a grassroots club in Mumbai, with the aim of understanding the ecosystem end-to-end—where the gaps are, what challenges players face, and how systems can be strengthened. Over the past two years, that work has given us valuable insights.\n\nThis year, our focus is on scaling our efforts in women’s football. It’s a sport with immense potential, and we’re approaching it with a long-term lens; a 10-year vision of being an active contributor to the growth of the game and, ultimately, to strengthening pathways toward international qualification.\n84:T60a,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"But running entered her life, almost accidentally.\n\nIn 2011, accompanying her sister to a half-marathon in Corbett, she registered on a whim for a five-kilometre race. Her mother did too. \"That's how my first running journey started—those five kilometres,” she recalls.\n\nFor the next eight years, she stuck to 10-kilometre races. It gave her an escape from Mumbai's city grind, a weekend in nature, a breath of fresh air in places like Auroville and Srirangapatnam.\n\n“I wasn't going there for running. I would practice in Mumbai, and explore runs outside just to get out of the city,” she admits.\n\nIn 2018, Krishnamoorthy decided to run a half-marathon (21km). She hired a coach, joined a running community, and started taking her training more seriously. Then the pandemic hit, forcing a two-year break.\nWhen she returned to running in November 2022, she was struggling to rebuild her fitness. But fate had other plans.\n\nHer new coach, Adil Mirza, had qualified for Badwater, an extreme 135-mile ultramarathon in California, running from Badwater Basin through Death Valley’s intense heat to Whitney Portal at 8,374 feet, testing runners in July’s scorching temperatures. \n\nKrishnamoorthy, who had a US visa, agreed to crew for him. \n\n\"I was barely a half-marathoner who was trying to come back after COVID. I ended up pacing my coach for 80 kilometres,” she says.\n\nWhen it was over, her coach looked at her and said something that would change her life: “Why are you doing half-marathons? You are an ultra runner,” he said.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"85:T8b3,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"It was at Badwater that Pooja met Sonia Ahuja, an American-Indian runner who had won Brazil 135 and podiumed at Badwater. \"She was a silent source of inspiration for me,\" Krishnamoorthy says. Right there, a mission was born: she would do Brazil. And then Badwater.\n\nThere was just one problem: she had never even run a full marathon.\n\n\"A lot of people probably thought it was a stupid decision. But I knew I had a mountaineering background. I already have that muscle,” she says.\n\nAfter pacing at Badwater, Krishnamoorthy completed her first full marathon in Ladakh in September 2023, was a podium finisher in her first 100 km in the Pune Ultra in December 2023, and increased her distance slowly to prepare for Brazil.\n\nAfter completing a 100-mile practice run as part of Border on Border in Rajasthan in December 2025, Krishnamoorthy was all set for Brazil 135.\n\nBefore the event, she trained for two hours every morning and added another hour and a half in the evenings. She incorporated night runs to prepare for the challenge ahead. Her coach and running buddies organised 12-hour and 16-hour training runs.\n\nAt no point during the race did Krishnamoorthy even consider quitting.\n\n“While every stretch of the course was challenging, from the moment I started, my body was completely in sync with me, supporting me throughout. The energy and vibe between my crew and me were incredible,” she says.\n\nOn the second night of the 48-hour run, she admits that the downhills were killing, but she kept telling herself,  “Imagine the next morning when you finish the run, how you're going to feel. This is worth it.” \n\nWith Brazil 135 now behind her, the ultra-runner will apply for the Badwater 135, with the results expected to be announced next month.\n\nWhile running in Brazil, she also carried the mission of Purnakuti, an NGO she is associated with that works in women’s empowerment and child development.\n\n“While preparing for it, I realised that my run could also become a way to create awareness and support the conversations they are trying to build around dignity, opportunity, and resilience. If there’s anything I can help people with through this endurance, I would be more than happy,” she says.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"86:Tbb6,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"data:image/png;base64,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"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"87:T53e,data:image/png;base64,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88:T44f,“We’ve backed LightFury from inception, in their mission to pioneer a new generation of Indian gaming studios, building IPs with global ambition. Building a AAA game is neither easy nor quick, it takes sustained creative excellence, deep technical expertise, and long-term discipline,\" said Karthik Reddy, Co-founder and Managing Partner, Blume Ventures.\n\n\"In LightFury, we’ve seen a team come together from different parts of the world, with a shared passion and incredible attention to detail, depth and creativity. Supercharged by natively built AI tools, we are excited for the world to experience eCricket very soon. We would like it to be the Dhurandhar of Indian gaming history,” he added. \n\neCricket is built on Unreal Engine 5 and is designed for a mobile-first play with physics-led gameplay, which is combined with strategic batting and bowling systems that captures real-world styles and match dynamics, LightFury Games noted. \n\nThe company has also secured global player roster licence of over 600 professional cricketers including Chris Gayle, Ben Stokes, Pat Cummins, and more. \n89:T852,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"data:image/png;base64,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"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"8a:T4ec,STCH, a tech startup focused on the textile segment, has raised $7 million in a pre-Series A round of funding led by Omnivore. The round also saw participation from Kae Capital and WVC.\n\nBengaluru-headquartered STCH will use the capital to expand its AI capabilities, R\u0026D, and partnerships with textile mills and global fashion brands. The startup operates under the contract development and manufacturing organisation (CDMO) model.\n\nFounded in 2025 by Narahari Payala and Aseem Chitkara, STCH is building AI-driven fabric R\u0026D and a manufacturing platform to help global fashion brands develop and deliver trend-aligned, high-performing, sustainable fabrics at scale.\n\nThie startup says it leverages AI to identify global fashion trends, develop sustainable fabrics, and deliver them through its controlled manufacturing network across India and Asia. The AI platform allows for selection of sustainable fibres and improves the supply chain network.\n\nSTCH says it has an order book in excess of $15 million from brands across the United Kingdom, Europe and the United States. \n\nThe founders of STCH, Narahari Payala and Aseem Chitkara, were previously with Zetwerk and have expertise in the textile segment.\n\nAccording to STCH Co-founder \u0026 CEO Narahari Payala,8b:T117a,"])</script><style data-styled="" 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data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"8c:T4cf, reported the development first.  \n\nKabeer Biswas first made his mark with Dunzo, which he co-founded in 2014 as a concierge-style service that allowed users to outsource everyday tasks, from picking up groceries to handling errands. \n\nThe Bengaluru-based startup evolved into one of India’s earliest hyperlocal delivery platforms, attracting backing from investors including Google and Reliance Retail. At its peak, Dunzo became synonymous with urban convenience, building a strong presence across major cities.\n\nHowever, Dunzo’s aggressive pivot into quick commerce, marked by investments in dark stores and rapid delivery infrastructure, strained its finances and operations. \n\nAs competition intensified from deep-pocketed rivals, the capital-heavy model proved difficult to sustain. By 2023, the company was grappling with layoffs, vendor payment delays, and funding constraints, ultimately leading to a shutdown in early 2025.  \n\nFollowing his exit, Biswas briefly joined Flipkart to work on its quick commerce initiative, Minutes, in what was seen as an attempt to rebuild within a larger platform. His stint, however, was short-lived, coinciding with strategic shifts within Flipkart’s quick commerce ambitions.  \n8d:T61a,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"data:image/png;base64,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"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"8e:T18ce,"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1," on the birth anniversary of tribal icon Birsa Munda.\n\nApart from PM Janjati Adivasi Nyaya Maha Abhiyan', Modi also launched several schemes including Viksit Bharat Sankalp Yatra', a nationwide programme aimed at reaching out to citizens who are eligible for various central schemes but have not benefitted so far.\n\nHe also emphasised the need to strengthen four pillars women, farmers, youth, and middle class and poor for the development of the nation.\n\n\"I have come to the land of Birsa Munda to repay the debt that I owe to the deprived,\" the prime minister said while addressing a public rally at Khunti Football Ground in Jharkhand after paying homage to the tribal icon at his birthplace Ulihatu.\n\nThe PM reiterated, \"True secularism comes only when all possibilities of discrimination against any citizen of the country is eliminated,\" adding that social justice is ensured only when the benefit of all the government schemes reaches everyone in the same measure.\n\nJharkhand was formed on Munda's birth anniversary in 2000.\n\nThe visit holds political significance too as the BJP aims to woo tribal voters in Jharkhand ahead of the 2024 Lok Sabha polls and assembly elections in other states having sizeable tribal populations.\n\nJharkhand Chief Minister Hemant Soren, Governor CP Radhakrishnan and Union Ministers Arjun Munda and Annapurna Devi were present on the occasion.\n\nThe prime minister underlined that a major foundation of the resolve for a developed India is 'PM Janman' or 'PM Janjati Adivasi Nyaya Maha Abhiyan' and noted that the budget for tribal welfare has been increased by six times.\n\nHe said under 'PM Janman', the government will reach out to tribal groups and primitive tribes most of whom still dwell in the forests.\n\n\"The government has identified 75 such tribal communities and primitive tribes who reside in more than 22,000 villages in the country. Earlier, governments did the work of connecting the figures, but I want to connect the lives, not the figures. With this goal, 'PM Janman' has started today,\" the prime minister said.\n\nHe said the Centre will spend Rs 24,000 crore on this mega scheme.\n\nAbout Viksit Bharat Sankalp Yatra', he said it will continue till January 26 next year starting today.\n\n\"In this journey, the government will go to every village of the country on mission mode and will make every poor and deprived person a beneficiary of government schemes,\" the prime minister added.\n\nModi recalled organising the Gram Swaraj Abhiyan in 2018 where 1,000 government officers were sent to villages to create awareness about seven prime government schemes and expressed confidence that the yatra will become equally successful.\n\n\"I look forward to the day when every poor will have a ration card for free ration, gas connection from Ujjwala scheme, electricity supplied to homes, tapped water connection, Ayushman card and a pucca house,\" he said.\n\nHe elaborated on his vision of every farmer and labourer joining the pension schemes and the youth availing the Mudra Yojna to realise their dreams.\n\n\"Viksit Bharat Sankalp Yatra is Modi's guarantee to the poor, deprived, women, youth and farmers of India,\" he said.\n\nThe prime minister conveyed his affinity for the deprived people and said they have become the priority for the government.\n\nThe PM emphasized the need to focus on the four Amrit Stambhs of Viksit Bharat' or pillars of a developed India—women power or 'nari shakti', food producers of India, the youth of the country and India's middle-class and the poor.\n\nHe said during his regime, 13 crore people were taken out of poverty.\n\n\"Our 'seva kaal' began when our government came to power in 2014,\" he said pointing out that a large population of the country was deprived of basic amenities.\n\nHe said the poor had lost all hope due to the careless approach of previous governments.\n\n\"The present government began work with a spirit of service,\" he said adding that before 2014, the scope of cleanliness in villages was merely 40% whereas today, the nation is aiming for saturation.\n\nModi said LPG connections in villages rose from 50-55% to 100%, administration of live-saving vaccines reached 100% children from 55%, tap water connections reached 70%  of households from 17%.\n\nHe said the government resisted the temptation of reaching for low-hanging fruits and attended to long-pending issues while citing the example of electrification of 18,000 villages.\n\nKey parameters of education, health and ease of living were raised in 110 districts which were branded as backward, he added.\n\nReferring to the inspiring struggle of Bhagwan Birsa Munda for tribal pride, the prime minister mentioned the association of the land of Jharkhand with innumerable tribal heroes.\n\nHe mentioned that many heroes such as Tilka Manjhi, Sidhu Kanhu, Chand Bhairav, Phulo Jhano, Nilambar, Pitambar, Jatra Tana Bhagat and Albert Ekka have made this land proud.\n\nHe said Adivasi warriors took part in the freedom struggle in every nook and cranny of the country and mentioned the contribution of Govind Guru of Mangarh Dham, Tantya Bhil of Madhya Pradesh, Bhima Nayak, Martyr Veer Narayan Singh of Chhattisgarh, Veer Gundadhur, Rani Gaidinliu of Manipur, Veer Ramji Gond of Telangana, Alluri Sitaram Raju of Andhra Pradesh, Rani Durgavati of Gond Pradesh.\n\nLamenting the neglect of such personalities, the prime minister expressed satisfaction in remembering the heroes during the Amrit Mahotsava.\n\nPrime Minister expressed gratitude towards President Droupadi Murmu for her steadfast commitment to the development of tribal communities.\n\nModi also released Rs 18,000 crore as the 15th instalment of PM Kisan Samman Nidhi and said the government is spending Rs 15,000 crore on free vaccination of livestock. He added Rs 13,000 crore was spent on the Vishwakarma Scheme.\n\nHe expressed delight that Jharkhand now has 100% electrified rail routes and laid foundation stones for projects worth around Rs 7,200 crore in the state.\n\nModi said in the last nine years, more than 300 universities and 5,500 new colleges have been established across the country.\n\nHe also touched upon the Digital India campaign and the country becoming the third-largest ecosystem in the world with more than one lakh startups. Modi also mentioned the inauguration of new hostels on the IIM campus in Ranchi and IIT-ISM, Dhanbad.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"24:[\"$\",\"$L25\",\"discover-12\",{\"children\":[\"$\",\"$L64\",null,{\"data\":{\"category\":[{\"id\":394,\"name\":\"Startup\",\"slug\":\"ys-startup\",\"path\":\"/category/ys-startup\",\"brand\":{\"id\":2,\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"internal\":true},\"stories\":[{\"id\":334445,\"title\":\"D2C vs marketplace: What Indian founders should choose\",\"slug\":\"d2c-versus-marketplace-indian-founders-2026\",\"type\":\"RICH\",\"subtitle\":\"Marketplace or D2C? Indian founders are done picking sides. Here's what's actually working in 2026!\",\"publishedAt\":\"2026-02-24T08:55:00.144Z\",\"updatedAt\":\"2026-02-24T11:56:50.288Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Aasma Khan\",\"username\":\"aasma-1683542979\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/07f6d7f0-ed8e-11ed-8199-79969b4b51e2/google/profile_image_1774525130419.jpg\",\"designation\":null,\"path\":\"/author/aasma-1683542979\"}],\"category\":{\"id\":394,\"name\":\"Startup\",\"slug\":\"ys-startup\",\"path\":\"/category/ys-startup\"},\"excerpt\":\"D2C or marketplace? 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With India's D2C market eyeing a $300 billion opportunity by 2030, getting it wrong is more costly than ever. So let us break it down for founders! \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"What each model actually means\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://yourstory.com/2025/06/next-wave-d2c-how-tech-data-consumer-shifts-redefining-growth\"},\"data\":\"D2C (Direct-to-Consumer)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" means selling directly through your own website, app, or social channels. No middleman. You own the storefront, the pricing, and the customer relationship. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"On the other hand, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"marketplaces\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" like Amazon, Flipkart, and Myntra bring you a ready-made audience, built-in logistics, and instant trust. You do not build the audience; you borrow it. Both sound good. Here is what each one actually costs you.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"The trade-offs \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Most early-stage brands in India start on marketplaces, and for good reason. You get there fast. Platforms like Flipkart and Amazon are expected to touch $100 billion in sales by 2030, with quick commerce integrations making hyperlocal delivery possible without building any infrastructure yourself.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"But the price is steep. Commissions run between 15% and 30%. Add sponsored ad costs, and your margins shrink fast. Worse, the customer who bought from you on Flipkart? Their data belongs to the platform, not to you. D2C flips this. You own the data, the margins, and the narrative.  \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Under \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2024/10/indias-first-data-protection-act-help-startups-build-customer-trust\"},\"data\":\"India's DPDP Act\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", data ownership is now a serious competitive advantage. Brands like The Sleep Company built real loyalty precisely because they controlled every touchpoint of the customer journey.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The catch is that D2C takes time. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Customer acquisition costs are high upfront, and cracking Tier-2 and Tier-3 markets without marketplace infrastructure is genuinely hard. The \\\"growth at all costs\\\" era is behind us. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/02/unit-economics-explained-founders\"},\"data\":\"Investors want unit economics. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"D2C brands that built owned audiences are now benefiting from lower acquisition costs and better retention. Marketplace-first brands are still searching for profitability.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"What smart founders are actually doing\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"They are not choosing one over the other. A McKinsey survey of over 1,000 Indian MSMEs found that 53% favour D2C routes and 47% rely on marketplaces. That near-equal split is not indecision. It is a strategy.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The hybrid model is winning in 2026. Use the marketplace to get discovered. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Use your owned channel to build a relationship and bring customers back. 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These are high-consideration categories where brand trust drives repeat purchases. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"A marketplace cannot build that for you. Build a hybrid from day one if you already have traction. 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That is enough to prove whether your startup is serious or just a slide deck.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"In India’s selective funding climate, investors are not backing ideas. They are backing evidence. A structured 90-day execution plan forces focus. It helps you validate demand, build fast, stay compliant and show traction before you ask for capital.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Here is how to approach it.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The 90-day startup execution plan\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign11-1770833375299.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Days 1–30: Validate before you build\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The first month is about proving the problem exists and is worth solving. Speak to at least 20–30 potential users. Ask about their workflows, frustrations and current alternatives. 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It is validated demand and a clean legal foundation.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Days 31–60: Build a focused MVP\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Now you build, but only what matters. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/01/build-first-app-no-code-tools\"},\"data\":\"Use no-code or lightweight tools\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" to launch a minimum viable product quickly. Avoid feature creep. Build the smallest version that solves the main problem. Run 10–20 solution interviews with early users. Test willingness to pay. Launch a landing page or early access form if needed. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Measure activation rate, not vanity metrics like social media likes. Start estimating unit economics. Even rough numbers for CAC and LTV show seriousness. Investors want to see that you are thinking commercially from day one. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If eligible, apply for DPIIT recognition under Startup India within the first 90 days. This can unlock tax benefits and funding access. 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Delay unnecessary hiring to avoid early compliance burdens like PF and ESI.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If you operate in regulated sectors, ensure approvals are in place before scaling. Fintech may require RBI compliance. Food startups need FSSAI registration. Manufacturing may need pollution clearances. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/01/pitch-deck-playbook-get-funded\"},\"data\":\"Prepare your pitch deck\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" during this phase. Focus on validation, traction and a clear 12-month roadmap. Avoid inflated projections.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Business startup checklist: A guide for Indian founders\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/NucleusAIStories3-1768464527946.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2026/01/business-startup-checklist-indian-founders\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"What 90-day success looks like\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"At the end of 90 days, success is not about headlines or massive revenue. It is about proof. You should have validated the problem with real user feedback, launched a live MVP, and secured early paying or highly engaged users who show real demand. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Your basic compliance and documentation should be in place, and you should have a clear and compelling fundraising narrative built on evidence, not assumptions.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/02/execution-matters-ideas\"},\"data\":\" Ninety disciplined days of focused execution \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"can move you from idea to investor ready. In India’s competitive startup ecosystem, structured action beats raw ambition every time.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Closing thoughts\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Most startups fail to move the needle in the early days. A structured 90-day execution plan forces clarity. It pushes you to talk to customers instead of polishing slides. It makes you ship before you feel ready. It keeps compliance clean so investors do not see red flags. And most importantly, it builds momentum.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If you execute properly, by day 90 you are no longer “working on a startup”. You are running one. And in today’s ecosystem, momentum is the real currency.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"13th Feb 2026\",\"publishedDate\":\"February 13, 2026\",\"newReleased\":false},{\"id\":334005,\"title\":\"Don’t let these 5 founder mistakes destroy your startup\",\"slug\":\"founder-mistakes-kill-otherwise-good-startups\",\"type\":\"RICH\",\"subtitle\":\"Most startups do not crash overnight. They fade because of small founder mistakes. Spot them early and save your startup.\",\"publishedAt\":\"2026-02-11T11:50:00.000Z\",\"updatedAt\":\"2026-02-13T11:14:07.485Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Aasma Khan\",\"username\":\"aasma-1683542979\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/07f6d7f0-ed8e-11ed-8199-79969b4b51e2/google/profile_image_1774525130419.jpg\",\"designation\":null,\"path\":\"/author/aasma-1683542979\"}],\"category\":{\"id\":394,\"name\":\"Startup\",\"slug\":\"ys-startup\",\"path\":\"/category/ys-startup\"},\"excerpt\":\"Most startups fail quietly. Discover five founder mistakes that kill promising ventures and how to avoid them with better discipline and clarity.\",\"media\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":4,\"reactions\":{\"contentId\":334005,\"commentCount\":0,\"likeCount\":207,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc3c-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"personal-growth\",\"name\":\"Personal Growth\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"founder mistakes\",\"slug\":\"founder-mistakes\",\"order\":0,\"path\":\"/tag/founder-mistakes\"},{\"name\":\"early stage startup\",\"slug\":\"early-stage-startup\",\"order\":1,\"path\":\"/tag/early-stage-startup\"},{\"name\":\"startup advice\",\"slug\":\"startup-advice\",\"order\":2,\"path\":\"/tag/startup-advice\"},{\"name\":\"Business Growth\",\"slug\":\"business-growthh\",\"order\":3,\"path\":\"/tag/business-growthh\"}],\"contentType\":\"Content\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"The silent mistakes that sink startups\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign8-1770831679526.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"$65\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Startup\",\"analyticsData\":{\"alsoReadCount\":1,\"imageCount\":1,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/02/founder-mistakes-kill-otherwise-good-startups\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Startups rarely fail in dramatic explosions. They fail in quiet, preventable steps.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Most founders assume failure happens because the idea was weak or the funding dried up. In reality, many promising startups collapse because of avoidable decisions made early and repeated often.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The tragedy is not bad ideas. It is good ideas executed poorly. Here are the founder mistakes that quietly kill otherwise strong startups.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Top 5 founder mistakes \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/NucleusAIStories3-1768464527946.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"1. Choosing the wrong problem\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The most dangerous mistake happens before the first line of code is written. Founders often chase problems that feel interesting instead of problems that are large, urgent, and scalable. A product may solve a clever issue, but if too few people care deeply about it, growth will stall.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Markets reward relevance and scale. If the addressable market is tiny or the pain is optional, the ceiling arrives faster than expected. Strong startups begin with problems that matter to many.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Quibi raised nearly $1.75 billion to build premium short-form mobile video. The idea sounded bold, but it misjudged user behaviour. People already had free short-form content on YouTube and TikTok. The problem Quibi tried to solve was not painful enough. It shut down within six months.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"2. Operating without a clear vision\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Many startups start building features before defining purpose. Without a clearly articulated “why”, decision-making becomes reactive. Teams lose alignment. Messaging becomes inconsistent. Customers struggle to understand long-term value.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2023/07/how-to-write-vision-for-a-startup-company\"},\"data\":\"A clear vision acts as a compass\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". It guides hiring, product roadmaps, and trade-offs when resources are limited. When things get hard, clarity keeps momentum alive.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"A good example would be WeWork which expanded aggressively into multiple adjacencies, from schools to housing, without a disciplined core identity. Its blurred vision contributed to investor scepticism, governance issues, and a failed IPO attempt in 2019.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"3. Founder conflicts left unresolved\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Co-founder disagreements are one of the most common startup failure points. Equity splits agreed upon casually, unclear roles, or unspoken expectations eventually resurface under pressure. What feels like a small misalignment early can become a structural crack later.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Avoiding difficult conversations in the beginning only delays them. The strongest founding teams address ownership, authority, and responsibilities clearly before growth accelerates.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"4. Hiring too early\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Early funding often creates the illusion that speed equals scale. Founders rush to hire before\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/glossary/what-product-market-fit\"},\"data\":\" product-market fit \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"is established. But premature hiring introduces complexity, slows decision-making, and strains cash flow.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Early-stage startups win through focus, not headcount. A small, aligned team will outperform a larger but confused one every time. Growth should follow traction, not optimism.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"One example is of Dunzo that expanded rapidly across cities and categories during the funding boom. As growth slowed and capital tightened, cost structures became difficult to sustain, leading to layoffs and operational stress.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Founder's dilemma: Build for India or build for the world?\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign5-1770722204959.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2026/02/indian-founder-dilemma-build-india-world\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"5. Scaling before proving demand\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Expanding operations before validating demand is one of the fastest ways to burn capital. Hiring aggressively, increasing \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/02/build-gstrategy-startups-2026\"},\"data\":\"marketing \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"spend, or building infrastructure without consistent customer pull leads to growth without stability.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Scaling should amplify something that already works. It cannot fix what does not. For instance, Tiny Owl expanded aggressively into multiple cities before establishing sustainable margins. High burn rates and weak operational discipline led to shutdown despite early traction.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Why these mistakes keep happening\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"These errors are rarely malicious or careless. They come from ambition without structure. From momentum without discipline. From confidence without systems. Founders are builders by instinct. But building without clarity creates drift. Scaling without alignment creates burnout. The difference between survival and collapse is often not innovation, but execution discipline.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The takeaway\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/12/year-in-review-what-took-down-2025s-biggest-startups\"},\"data\":\"Good startups fail\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" for preventable reasons. Pick a scalable problem. Define your purpose clearly. Align your co-founders early. Hire deliberately. Scale only after validation. None of these are glamorous tasks. But they are the difference between momentum and regret. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"11th Feb 2026\",\"publishedDate\":\"February 11, 2026\",\"newReleased\":false},{\"id\":333883,\"title\":\"Founder's dilemma: Build for India or build for the world?\",\"slug\":\"indian-founder-dilemma-build-india-world\",\"type\":\"RICH\",\"subtitle\":\"Indian founders face a critical choice between building for the domestic market or global scale. This article breaks down the real trade-offs behind that decision.\",\"publishedAt\":\"2026-02-10T12:20:00.000Z\",\"updatedAt\":\"2026-02-11T04:55:57.766Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Aasma Khan\",\"username\":\"aasma-1683542979\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/07f6d7f0-ed8e-11ed-8199-79969b4b51e2/google/profile_image_1774525130419.jpg\",\"designation\":null,\"path\":\"/author/aasma-1683542979\"}],\"category\":{\"id\":394,\"name\":\"Startup\",\"slug\":\"ys-startup\",\"path\":\"/category/ys-startup\"},\"excerpt\":\"Should Indian founders build for India or go global early? Here's a strategic look at scale, funding, valuations, and long-term growth trade-offs.\",\"media\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign5-1770722204959.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign5-1770722204959.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign5-1770722204959.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":4,\"reactions\":{\"contentId\":333883,\"commentCount\":0,\"likeCount\":189,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc30-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"ecosystem-insights\",\"name\":\"Ecosystem Insights\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"indian founders\",\"slug\":\"indian-founders\",\"order\":0,\"path\":\"/tag/indian-founders\"},{\"name\":\"dilemma\",\"slug\":\"dilemma\",\"order\":1,\"path\":\"/tag/dilemma\"},{\"name\":\"global brand\",\"slug\":\"global-brand\",\"order\":2,\"path\":\"/tag/global-brand\"},{\"name\":\"Indian startup ecosystem\",\"slug\":\"indian-startup-ecosystem\",\"order\":3,\"path\":\"/tag/indian-startup-ecosystem\"},{\"name\":\"starting a business\",\"slug\":\"starting-a-business\",\"order\":4,\"path\":\"/tag/starting-a-business\"}],\"contentType\":\"Content\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"India’s complexity vs global pricing power\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Untitleddesign5-1770722204959.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,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\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Analysis\",\"analyticsData\":{\"alsoReadCount\":1,\"imageCount\":1,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/02/indian-founder-dilemma-build-india-world\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Every Indian founder hits this question sooner than expected.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Do you double down on India’s massive, complex market or do you design from day one for global scale?There is no universally right answer. What looks like a philosophical debate is actually a strategic choice that shapes product design, funding paths, talent decisions, and even where founders choose to live.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Understanding the trade-offs early can save years of course correction later. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Why this dilemma exists in the first place\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India offers one of the largest addressable markets in the world, with over 1.4 billion people and rapidly rising digital adoption beyond metros. At the same time, global markets offer higher average revenue per user, deeper capital pools, and clearer paths to large exits.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Founders are not choosing between good and bad. They are choosing between volume and value, local depth and global breadth.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The case for building for India\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/21/0a385fc03e6011e999df3d1594bbde2c/shutterstock2090726254-1672336454781.jpg\",\"caption\":\"\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Scale through complexity\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India’s scale is not just about numbers. It is about diversity. Languages, price sensitivity, patchy infrastructure, and uneven digital literacy force founders to build products that work under extreme constraints. Low bandwidth, low-cost devices, and \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ai-story/sarvam-audio-focuses-on-speech-recognition-beyond-transcription\"},\"data\":\"multilingual interfaces\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" are not edge cases. They are the norm. Products that survive these constraints tend to be resilient by design.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Distribution-first advantage\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India’s growth is increasingly coming from \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/10/tier-ii-iii-indian-cities-outshine-metros-hiring-surge-september-foundit-report\"},\"data\":\"tier-2 and tier-3 cities\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". Founders who understand local distribution, vernacular onboarding, and trust-building often outperform technically superior but culturally distant products. This is where Indian founders have a natural edge over global competitors.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Policy support is improving\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Government initiatives, especially in deep tech, have started extending tax benefits and regulatory support for longer periods. These moves aim to reduce early pressure on founders to relocate and make staying local more viable. The ecosystem is still maturing, but it is moving in the right direction.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The limitations of an India-only focus\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Lower valuations and capital gaps\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Despite improvements, funding depth in India still lags far behind global markets, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/video/indian-deep-tech-story\"},\"data\":\"particularly in deep tech. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"U.S. funding pools are significantly larger, which directly impacts valuations, hiring power, and long-term risk appetite. This is one reason many Indian founders eventually shift headquarters or operations abroad.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Regulatory and operational drag\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India’s fragmented compliance landscape often consumes founder time that could otherwise go into product innovation. Talent retention is also harder when global opportunities offer higher pay and exposure.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"For some startups, these frictions outweigh the benefits of domestic focus.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Airtel vs Jio: How India’s telecom market became a duopoly\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/NucleusAIStories2-1770188776323.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2026/02/airtel-jio-indias-telecom-market-duopoly\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The case for building for the world\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Higher revenue potential\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Global markets typically offer higher ARPU and clearer monetisation paths. Even a smaller user base can generate meaningful revenue, which changes how startups think about pricing, growth, and sustainability. This is especially attractive for SaaS, developer tools, and deep tech startups.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"India-first can still go global\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Interestingly, many products built for India’s constraints translate well globally. Digital public infrastructure like \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/01/india-upi-transactions-how-indians-spent-saved-speculated-2025\"},\"data\":\"UPI \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"has already been exported to multiple countries via National Payments Corporation of India. Solving for low cost, low latency, and scale often creates globally competitive solutions. The key is intent. India-first does not have to mean India-only.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Public markets are opening up\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Growing appetite for tech listings in Indian public markets is reducing the pressure to relocate purely for exits. While still early, this trend gives founders more flexibility in where they build and list.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The challenges of going global early\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Credibility and competition\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Global markets are crowded. Indian startups entering these spaces must overcome perception gaps and compete with well-funded incumbents. Being cheaper is rarely enough. Founders need strong positioning, early proof points, and the ability to sell across cultures.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Selective capital environment\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"While Indian startups raised significant capital in recent years, investors are becoming more selective. Proven models, clear differentiation, and execution history matter more than ever. Global ambition without traction can quickly stall.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"How founders should think about the choice\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This is not a binary decision. It is a sequencing problem. Many successful founders:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Build and validate in India first\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Use India as a stress test for\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/glossary/what-product-market-fit\"},\"data\":\" product-market fit\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Expand globally once fundamentals are proven\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Others design for global markets from day one but leverage Indian talent and cost advantages in execution. What matters most is alignment between market choice, product design, and founder strengths.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The takeaway\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The Indian founder’s dilemma is not about nationalism versus ambition. It is about clarity. India rewards founders who understand distribution, patience, and constraint-driven innovation. Global markets reward those who can sell, differentiate, and scale fast. The mistake is drifting between the two without a deliberate strategy.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Build for India if your product thrives on complexity and volume. Build for the world if your value lies in depth and pricing power. 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Debuting in Bengaluru, Game On! will promote wellbeing, resilience, and leadership. \",\"publishedAt\":\"2025-04-30T06:51:53.136Z\",\"updatedAt\":\"2025-05-01T05:24:58.485Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Debolina Biswas\",\"username\":\"debolina-biswas-1\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/3fb20ae0-2dc9-11e9-af58-c17e6cc3d915/profile_image_1644999099601.jpg\",\"designation\":\"Lead, SMB Story \",\"path\":\"/author/debolina-biswas-1\"}],\"category\":{\"id\":1975,\"name\":\"Just In\",\"slug\":\"just-in\",\"path\":\"/category/just-in\"},\"excerpt\":\"Endiya Partners has teamed up with Pullela Gopichand Badminton Academy to launch the sports-led wellbeing movement for the startup ecosystem. 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These qualities are important in both entrepreneurship and sports. Whether you are building a startup or competing in a sport, a never-say-die attitude, the ability to work as a team, to learn from setbacks, and the desire to go the extra mile to achieve success is needed. \\n\\nThis is why many elite sportspersons often end up taking the entrepreneurial route later in their lives. Legends like Michael Jordan, David Beckham, Tony Hawk, Serena Williams, and Maria Sharapova have all ventured into the business world after a successful career in sports. Closer home, we have Anil Kumble with Dev Musco Lighting, Virat Kohli with One8 and Universal Sportbiz, and Yuvraj Singh with \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/socialstory/2022/05/cricketer-yuvraj-singh-youwecan-foundation-healthcare\"},\"data\":\"YouWeCan\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" and KOCA, among others. \\n\\n“Sports teaches you to perform under pressure, stay disciplined, and constantly improve—qualities every founder needs. Whether it’s a match, or a product launch, you’re adapting in real-time, reading your environment, and relying on your team. What matters the most is the mindset—the ability to show up every day, stay focused, and give your best effort, no matter the outcome,” says Pullela Gopichand, former Indian badminton player and Chief National Coach for the India National Badminton team, in an exclusive conversation with \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"YS  Life\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". He is also a trustee board member of Endiya Partners. \\n\\nWith this in mind, early-stage Venture Capital firm Endiya Partners has teamed up with the Pullela Gopichand Badminton Academy to launch \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Game On!\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"—a first-of-its-kind sports tournament exclusively for the Indian startup ecosystem. The initiative aims to promote wellbeing, build resilience, and cultivate leadership within the ever-competitive startup ecosystem. \\n\\n“Consistency, what elite athletes refer to as ‘training mentality’, is everything in the early days of building a company,” says Sateesh Andra, Managing Director of Endiya Partners. Andra himself has previously played table tennis at a competitive level.\\n\\nThe \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Game On! \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"tournament will kick off in Bengaluru’s Lakshyan Academy of Sports on June 6 and 7, featuring badminton, table tennis, and box cricket. Talking about the selection of sports, Andra explains: “They’re inclusive, fast-paced, and familiar. They allow for a mix of competition and camaraderie. Most importantly, they reflect real startup dynamics—sharp focus, constant coordination, and quick decision-making. You can’t win alone.” \\n\\nFollowing its debut in Bengaluru, Endiya Partners will be organising tournaments a couple of times each year  in Mumbai and Delhi, with possible tournaments in Hyderabad and Chennai later in the year. The VC firm will be charging a nominal participation fee from startups. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Need of the hour\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Building a startup is intense. It involves putting in long hours in a high-pressure environment, with little room for recharging or the guarantee of success. \\n\\nOver the last five years, the intense pressure of building in a hyper-competitive landscape has taken a toll on many founders. The untimely passing of entrepreneurs such as Amit Banerji, Co-founder, Table Space; Rohan Mirchandani, Co-founder, Epigamia; Rohan Malhotra, Co-founder, Good Capital; and \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2023/08/pepperfry-co-founder-ambareesh-murty-dies-cardiac-arrest-leh\"},\"data\":\"Ambareesh Murty\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", Co-founder, Pepperfry—often due to cardiac arrest—highlights the health risks associated with high work pressure and chronic stress. Reports suggest that \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ys-life/stress-management-innergize-device-sound-therapy-wearable-market\"},\"data\":\"prolonged stress\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" can significantly impact one’s physical and mental health. \\n\\nA study by mental health startup YourDOST, titled ‘Emotional Wellbeing of Entrepreneurs 2024’, suggested that close to 31% of Indian entrepreneurs have imposter syndrome due to high pressure to perform well in early stages. \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/210/11718bd02d6d11e9aa979329348d4c3e/shutterstock1816718933-1669275429483.jpg\",\"caption\":\"\u003cp\u003eImage: Shutterstock\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"“Nobody knows the reason—is it stress, a sedentary lifestyle, or our genes? While we cannot pinpoint, we felt that it’d do good to get out of work and play in an informal setting,” says Andra.  \\n\\nEndiya Partners, which has invested in Cult.fit, Darwinbox, ekincare, Sig Tuple, and Sugar.fit, among others, believes in enabling the third-wave of Indian entrepreneurs—startups that build scalable products. However, “We have always believed that sustaining performance requires more than capital—it requires balance,” Andra says. \\n\\n“Healthier founders build stronger companies, and we see wellbeing as a long-term investment,” he adds. \\n\\nA study by \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.saybrook.edu/unbound/mental-health-benefits-playing-sports/\"},\"data\":\"Saybrook University\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" suggests that participating in sports significantly lowers anxiety and depression. \\n\\n“Athletes spend years preparing for moments that are over in minutes. Founders do the same in many ways…You win some, you lose some, but you show up and give your best. That mindset, showing up with focus, composure, and discipline is exactly what the operational grind of a startup demands. 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It focused on fostering emotional resilience and encouraging a heart-centered approach to leadership. “It brought attention to mindfulness and reflection,” Andra says, and Endiya’s latest sporting initiative builds on that. \\n\\nSpeaking of what sets \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Game On!\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" apart from other existing programmes, he says, “It is one thing to talk about wellbeing, but it is another to see a founder step away from the desk without guilt, or a team make space for rest without seeing it as a lost time.”\\n\\nTalking from an investors’ point of view, Andra emphasises that a sporting event like \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Game On!\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$66\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Game On!\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", it gives people in the ecosystem a space to connect beyond roles and goals. These moments may seem small, but they help people return with more focus, more balance and a deeper sense of purpose,” he concludes. \\n\"}}],\"timeLapsed\":\"30th Apr 2025\",\"publishedDate\":\"April 30, 2025\",\"newReleased\":false},{\"id\":324416,\"title\":\"Startup news and updates: Daily roundup (April 29, 2025)\",\"slug\":\"startup-news-and-updates-daily-roundup-april-29-2025\",\"type\":\"RICH\",\"subtitle\":\"YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Tuesday, April 29, 2025.\\r\\n\",\"publishedAt\":\"2025-04-29T09:48:34.326Z\",\"updatedAt\":\"2025-04-29T15:55:39.293Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Saranya Chakrapani\",\"username\":\"saranya-1679342047\",\"order\":0,\"imageUrl\":null,\"designation\":null,\"path\":\"/author/saranya-1679342047\"}],\"category\":{\"id\":1975,\"name\":\"Just In\",\"slug\":\"just-in\",\"path\":\"/category/just-in\"},\"excerpt\":\"YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Tuesday, April 29, 2025.\\n\",\"media\":\"https://images.yourstory.com/cs/2/47ea3f60084e11efbdcb2f46d4aa7266/shutterstock2330420447-1720684633432.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/2/47ea3f60084e11efbdcb2f46d4aa7266/shutterstock2330420447-1720684633432.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/47ea3f60084e11efbdcb2f46d4aa7266/shutterstock2330420447-1720684633432.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":10,\"reactions\":{\"contentId\":324416,\"commentCount\":0,\"likeCount\":271,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc33-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"general-news\",\"name\":\"General News\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Daily Roundup: Startup News\",\"slug\":\"daily-roundup-startup-news\",\"order\":0,\"path\":\"/tag/daily-roundup-startup-news\"},{\"name\":\"Just In\",\"slug\":\"just-in\",\"order\":1,\"path\":\"/tag/just-in\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"Daily roundup (April 29, 2025)\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"\",\"thumbnailVideo\":\"https://images.yourstory.com/cs/2/47ea3f60084e11efbdcb2f46d4aa7266/shutterstock2330420447-1720684633432.jpg\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAmAEADASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAAECA//EABYQAQEBAAAAAAAAAAAAAAAAAAARAf/EABcBAQEBAQAAAAAAAAAAAAAAAAABBgf/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwDtFFaFz9CKsFRYLAIRRBhcFigRRFSKKCRQgMxQAigAsAVSAD//2Q==\",\"thumbnailAssetAspectRatio\":1.66},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"News Reports\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":4,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2025/04/startup-news-and-updates-daily-roundup-april-29-2025\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Featured stories\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Shefali Shah on shifting narratives and staying true to her craft\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Over a career spanning more than two decades, Shefali Shah has built a formidable reputation as one of Indian cinema’s most restrained but powerful performers. Known for her unflinching portrayals of complex women, Shah’s work is defined by a raw authenticity that sets her apart from the commercial trappings of Bollywood. Whether as the stoic police officer in \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Delhi Crime\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", the weary yet resolute mother in \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Darlings\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", or the conflicted doctor in \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Human\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", Shah brings an intense honesty to the characters she embodies. \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/4/f9bdfa20c75811ed9569e5d19beae38b/CopyofImageTaggingnoframesEditorialTeamMaster23-1745906834811.png\",\"caption\":\"\u003cp\u003eSpeaking at an event in Chennai, Shefali Shah reflected on her journey, the shifting tides of Indian cinema, and the personal compass that continues to guide her.\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Speaking at the Shiv Nadar Foundation’s event, Ignition in Chennai on April 26, she reflected on the trajectory of her career, the challenges she has navigated, and the evolving opportunities for women in Indian storytelling.\\n\\n“I don’t approach a role thinking about its impact or awards,” Shah told the audience. “It’s about being true to the character and the story.” This fidelity to the internal life of her characters—rather than the glamour of their circumstances—has been the foundation of her acclaim. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/herstory/2025/04/shefali-shah-shifting-narratives-staying-true-her-craft\"},\"data\":\"Read more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"How N Space Tech is quietly powering India’s space ambitions\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Divya Kothamasu’s journey into satellite communication began not with a business plan, but with a question that surfaced during her childhood while watching ISRO rocket launches on TV: How do invisible radio waves carry data across the vacuum of \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/04/t-n-cabinet-approves-tamil-nadu-space-industrial-policy\"},\"data\":\"space\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"? \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/f9bdfa20c75811ed9569e5d19beae38b/Screenshot2025-04-29-12-58-31-7740deb401b9ffe8e1df2f1cc5ba480b123-1745912027940.jpg\",\"caption\":\"\u003cp\u003eIn 2020, Divya co-founded N Space Tech, a Hyderabad-based startup with her husband Raghuram Kothamasu.\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This spark led Divya to pursue her engineering in electronics and communications, a master’s in communication and radar systems, and a PhD in satellite communications from KL University. This eventually led to the creation of N Space Tech, a Hyderabad-based startup she co-founded with her husband Raghuram Kothamasu in 2020. \\n\\nThe company specialises in radio frequency subsystems, antennae, radar systems, and small satellites (CubeSats) that enable secure, seamless communication between space assets and Earth. What started as a two-member initiative has now grown into a 40-member team working on projects with ISRO, DRDO, BDL, BEL, NARL, and CDAC. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/04/how-n-space-tech-is-quietly-powering-indias-space-ambitions\"},\"data\":\"Read more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Latest news\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"OpenAI introduces shopping recommendations to ChatGPT search\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"﻿\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/04/openai-reverse-recent-gpt-4o-update-multiple-user-complaints\"},\"data\":\"OpenAI\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" ﻿has introduced a shopping-focused upgrade to its ChatGPT’s web search capabilities. The AI chatbot will now offer product recommendations with visual details, including images, pricing, reviews, and purchase links. The capability, delivered through the default GPT-4o model, is available globally across all tiers—including Pro, Plus, and Free, and users who access the platform without signing in.\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/chatgpt-79022131920-1713432295187.jpg\",\"caption\":\"\u003cp\u003e\u003cspan style=\\\"background-color: rgb(255, 255, 255); color: rgb(51, 51, 51);\\\"\u003eThe AI chatbot will now offer product recommendations with visual details, including images, pricing, reviews, and purchase links.\u003c/span\u003e\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"“We're excited to announce we’ve launched several improvements to ChatGPT search, and today we’re starting to roll out a better shopping experience.We’re experimenting with making shopping simpler and faster to find, compare, and buy products in ChatGPT. Improved product results, Visual product details, pricing, and reviews, Direct links to buy. Product results are chosen independently and are not ads,” read the company’s post on X. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/04/openai-introduces-shopping-recommendations-to-chatgpt-search\"},\"data\":\"Read more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Funding news\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Metafin bags $10M in Series A funding round led by Vertex Ventures SEAI\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2024/12/green-financing-tools-solar-energy-india-renewable-energy-investment\"},\"data\":\"Solar financing\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" platform Metafin has raised $10 million in a Series A funding round led by Vertex Ventures Southeast Asia and India. The round, a mix of equity and debt, also saw participation from existing investors Prime Venture Partners and Varanium Capital, as well as financial institutions, including Northern Arc and AU Small Finance Bank. \\n\\nMetafin Co-founder Aditya Shah told \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"YourStory\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" that the bulk of the funding raised was equity with a smaller debt component. The startup will use a major portion of the funds as growth capital to grow its book from about 3,500 installations to about 10,000 projects in the next 12 to 18 months. It will also divert a smaller portion of the fund to bolster its senior management team, and the remaining portion to grow the company’s tech stack. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/04/metafin-bags-10m-series-funding-round-vertex-ventures\"},\"data\":\"Read more\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Edtech startup CollegeDekho gets Rs 40 Cr funding from Recur Club\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/04/jio-platforms-fully-fold-majority-owned-edtech-embibe-ril\"},\"data\":\"Edtech\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" startup CollegeDekho ﻿has raised a structured debt funding of Rs 40 crore from Recur Club﻿. This  investment will help the company accelerate its growth, promote technological innovation, and streamline operations for the upcoming admission season. \\n\\nFor the financial year 2023-24, CollegeDekho registered a of 32.3% rise in revenue from Rs 163 crore to Rs 215.6 crore. \\n\\nWith the funding from Recur Club, CollegeDekho plans to focus on product innovation and service quality. This will not only help its expansion in the edtech space but also strengthen its role as a guide for students and educational institutions. Read more \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/hindi/edtech-startup-collegedekho-raises-rs-40-crore-funding-from-recur-club\"},\"data\":\"here\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"ekincare raises investment from MSD IDEA Studio Asia Pacific\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"ekincare, an AI-powered integrated digital health gateway, has raised an undisclosed investment led by global healthcare leader MSD (tradename of Merck \u0026 Co., Inc., Rahway, N.J., USA) through MSD IDEA Studio Asia Pacific, an initiative by the MSD Global Health Innovation Fund. \\n\\nThe round also saw participation from Ekincare’s existing investor, HealthQuad, a venture capital fund focused on healthcare innovation. \\n\\nThis investment round will empower ekincare to advance its mission of revolutionizing corporate primary and preventive healthcare through AI-driven, personalised Outpatient Department (OPD) solutions.\\n\\nWith this investment, ekincare aims to expand its cashless OPD network and enhance AI-powered analytics to drive better preventive care, chronic disease management, and employee wellness outcomes. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Scandalous Foods raises Rs 2 Cr in ongoing seed+ funding \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Scandalous Foods has secured Rs 2 crore in an ongoing seed+ funding round. The capital will be invested in expanding production capacity and strengthening its SME HoReCa (hotels, restaurants, and catering) distribution network, fuelling the company’s next phase of growth.\\n\\nWith 50% of the funds allocated to scaling production, Scandalous Foods is gearing up to meet its rising demand. The remaining 50% will  be focussed on expansion efforts, with 30% dedicated to building a robust SME HoReCa distribution network—targeting smaller restaurant chains with fewer than five outlets—and 20% directed towards online and offline marketing.\\n\\n\\\"This funding is a massive leap forward in our journey to make our sweets a staple in restaurants and catering menus across India. With bigger production, a stronger distribution network, and new products in the pipeline, we’re gearing up to bring our bold, delicious creations to even more people,\\\" said Sanket S, Co-founder of Scandalous Foods.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Primebook secures $2M in pre-Series A funding \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Primebook, an Android laptop brand, has secured $2 million in a pre-Series A fundraise involving a mix of equity and debt. The round saw participation from Inflection Point Ventures, Auxano Capital, and NexG Devices, along with high-net-worth individual investors such as Rikant Pittie, CEO and Co-founder, EaseMyTrip, and Bhavesh Gupta, former COO, Paytm. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Founded by Chitranshu Mahant and Aman Verma, Primebook combines hardware innovation with software intelligence to deliver smart, affordable, and student-centric laptops powered by its proprietary Android-based operating system, PrimeOS.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The funds will be deployed across R\u0026D and product innovation, brand development and awareness, revamping Primebook’s visual identity and messaging to align with Gen Z sensibilities. Primebook will launch a full-funnel digital campaign combining brand storytelling with performance marketing and platform-specific creative strategy across Instagram, YouTube, Google, Flipkart, and Amazon.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Other news\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"ZebPay appoints Ravi Karkara as head of business development \u0026 alliances\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Crypto asset exchange ZebPay has appointed Ravi Karkara as the head of business development and strategic alliances. With over 18 years of experience spanning banking, fintech, e-commerce, and crypto, Karkara joins ZebPay as the company aims to strengthen industry partnerships and stakeholder engagement across regulatory and ecosystem channels.\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/f9bdfa20c75811ed9569e5d19beae38b/IMG202504119133528841-1745914465952.jpeg\",\"caption\":\"\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Karkara will be instrumental in leading ZebPay’s strategic engagement with global token issuers, protocol partners, and key policymakers, while spearheading new collaborations that fuel business growth and strengthen the company’s presence across the crypto and Web3 ecosystem. \\n\\nHe will drive ZebPay’s external engagement strategy, representing the company at leading global and national forums, building strategic alliances with crypto-native enterprises, and engaging with institutional and policy stakeholders to create a collaborative growth environment for the industry. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"C-CAMP AMR Challenge announces winners\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$67\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"CoinSwitch launches INR-based crypto futures\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/03/trump-crypto-picks-for-us\"},\"data\":\"Crypto\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" trading platform CoinSwitch has launched INR-based crypto futures, a new feature that enables futures trading directly in INR, eliminating the need for USDT conversion, making the overall trading experience more seamless and efficient.\\n\\nThis development stems from a key user insight that trading in INR is more intuitive and relatable for the Indian users compared to USDT, which is commonly used as the quote currency in the global markets, a statement from the company said. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The key features include real-time price mapping, position visibility, unified price view, and seamless toggle experience.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Razorpay unveils AI-enabled payment gateway\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Razorpay has launched its MCP (Model Context Protocol) Server for a Payment Gateway. This will enable a business’ AI assistants to connect easily with Razorpay infrastructure and initiate different payment services without relying on traditional APIs or dashboards.\\n\\nEarlier, payments were initiated and authorised by businesses using the Razorpay dashboard. Now, businesses can link their AI assistants directly to Razorpay’s infrastructure and initiate payments through AI (linked to Razorpay’s MCP server) instead of relying on the Razorpay dashboard. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Muthoot FinCorp launches new NCD issue\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Muthoot FinCorp Limited (MFL), the flagship company of the Muthoot Pappachan Group also known as Muthoot Blue, has announced the launch of the Tranche V series of secured and redeemable non-convertible debentures (NCDs) with a face value of Rs 1000 each, scheduled for issuance on April 29, 2025.\\n\\nThis offering is intended to support lending and financing activities, repay interest and principal on existing debt, and meet general corporate needs. Muthoot FinCorp aims to raise up to Rs 350 crore, within the approved shelf limit of Rs 2,000 crore.\\n\\nThe Tranche V issue comprises a base size of Rs 100 crore with a green shoe option of Rs 250 crore, aggregating up to Rs 350 crore. The NCDs offer effective annual yields ranging from 9.00% to 10.00% across multiple tenure options of 24, 36, 60, and 72 months.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"(This article will be updated with the latest news throughout the day.)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}}],\"timeLapsed\":\"29th Apr 2025\",\"publishedDate\":\"April 29, 2025\",\"newReleased\":false},{\"id\":322838,\"title\":\"Women's Day: PM Modi salutes 'Nari Shakti', hands over social media accounts to women achievers\",\"slug\":\"womens-day-pm-modi-nari-shakti-hands-over-social-media-women-achievers\",\"type\":\"RICH\",\"subtitle\":\"PM Modi reaffirmed his government's commitment to women's empowerment through various schemes and programmes.\",\"publishedAt\":\"2025-03-08T05:19:12.915Z\",\"updatedAt\":\"2025-03-08T07:55:46.418Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Debolina Biswas\",\"username\":\"debolina-biswas-1\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/3fb20ae0-2dc9-11e9-af58-c17e6cc3d915/profile_image_1644999099601.jpg\",\"designation\":\"Lead, SMB Story \",\"path\":\"/author/debolina-biswas-1\"}],\"category\":{\"id\":1975,\"name\":\"Just In\",\"slug\":\"just-in\",\"path\":\"/category/just-in\"},\"excerpt\":\"PM Modi reaffirmed his government's commitment to women's empowerment through various schemes and programmes.\",\"media\":\"https://images.yourstory.com/cs/4/211ccaf00e6d11e997fe8f165dce9bb1/Imagescch-1589297565068-1602854194297.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/4/211ccaf00e6d11e997fe8f165dce9bb1/Imagescch-1589297565068-1602854194297.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/4/211ccaf00e6d11e997fe8f165dce9bb1/Imagescch-1589297565068-1602854194297.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":2,\"reactions\":{\"contentId\":322838,\"commentCount\":0,\"likeCount\":265,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc33-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"general-news\",\"name\":\"General News\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"International Women's day\",\"slug\":\"international-womens-day\",\"order\":0,\"path\":\"/tag/international-womens-day\"},{\"name\":\"women's day\",\"slug\":\"women's-day\",\"order\":1,\"path\":\"/tag/women's-day\"},{\"name\":\"prime minister narendra modi\",\"slug\":\"prime-minister-narendra-modi\",\"order\":2,\"path\":\"/tag/prime-minister-narendra-modi\"},{\"name\":\"Prime Minister of India Narendra Modi\",\"slug\":\"prime-minister-of-india-narendra-modi\",\"order\":3,\"path\":\"/tag/prime-minister-of-india-narendra-modi\"},{\"name\":\"Women Empowerment\",\"slug\":\"women-empowerment-\",\"order\":4,\"path\":\"/tag/women-empowerment-\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"PM Modi salutes 'Nari Shakti'\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/4/211ccaf00e6d11e997fe8f165dce9bb1/Imagescch-1589297565068-1602854194297.jpg\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAgAEADASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAAIBCP/EABYQAQEBAAAAAAAAAAAAAAAAAAARAf/EABcBAQEBAQAAAAAAAAAAAAAAAAAEAQL/xAAVEQEBAAAAAAAAAAAAAAAAAAAAEf/aAAwDAQACEQMRAD8A5/pUlQLqqlZWUFUqaUFUqaUgmlTSuoxVKylINpusrKQVSppSD//Z\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"News Reports\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/herstory/2025/03/womens-day-pm-modi-nari-shakti-hands-over-social-media-women-achievers\",\"featured\":true,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Prime Minister Narendra Modi paid tribute to 'Nari Shakti' on International Women's Day on Saturday, March 8, reiterating that women achievers from various fields would be taking over his social media accounts for the day. He reaffirmed his government's commitment to women's empowerment through various \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/herstory/2025/03/women-led-startups-government-support\"},\"data\":\"schemes and programmes\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\n\\n\\\"We bow to our Nari Shakti on #WomensDay! Our government has always worked for \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/herstory/2025/03/working-mothers-double-burden-indian-womens-day-rpf-lady-constable-delhi\"},\"data\":\"empowering women\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", reflecting in our schemes and programmes. Today, as promised, my social media properties will be taken over by women who are making a mark in diverse fields,\\\" PM Modi said in a post on X (formerly Twitter).\\n\"}},{\"contentType\":\"tweet\",\"value\":{\"id\":\"1898204390387028330\",\"url\":\"https://x.com/narendramodi/status/1898204390387028330\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Chess Grandmaster Vaishali Rameshbabu, winner of Women's Grand Swiss Tournament 2023, addressed other women on PM Modi's social media account: \\\"Follow your dreams, no matter the hurdles. Your passion will power your success. I want to encourage women to follow their dreams and break barriers in any field they choose because I know they can!\\\"\\n\"}},{\"contentType\":\"tweet\",\"value\":{\"id\":\"1898214398881128825\",\"url\":\"https://x.com/narendramodi/status/1898214398881128825\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"From the spacetech and nuclear technology space, nuclear scientist Elina Mishra and space scientist Shilpi Soni shared: \\\"India is the most vibrant place for science and thus, we call upon women to pursue it.\\\"\\n\"}},{\"contentType\":\"tweet\",\"value\":{\"id\":\"1898222428574110067\",\"url\":\"https://x.com/narendramodi/status/1898222428574110067\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Anita Devi, Founder of Madhopur Farmers Producer Company Ltd, wrote: \\\"My inspiration--making women self-reliant! My dream is that every woman in the village (Anantapur, Nalanda) stands on her own feet.\\\" \\n\\nWith the recent developments and announcement of the establishment of the Makhana Board, Devi added that she is planning to work in that space too. \\n\"}},{\"contentType\":\"tweet\",\"value\":{\"id\":\"1898229554033881142\",\"url\":\"https://x.com/narendramodi/status/1898229554033881142\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"More inspiring women are expected to share their inspiring stories and messages for the women of India through the day. \\n\\nThis is not the first time that women achievers are taking over the PM's social media accounts. On International Women's Day in 2020, PM Modi's social media accounts were operated by seven women achievers to inspire others.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"(With inputs from PTI)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"8th Mar 2025\",\"publishedDate\":\"March 08, 2025\",\"newReleased\":false},{\"id\":321186,\"title\":\"Startup news and updates: Daily roundup (January 21, 2025)\",\"slug\":\"startup-news-and-updates-daily-roundup-january-21\",\"type\":\"RICH\",\"subtitle\":\"YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Tuesday,  January 21, 2025.\\r\\n\",\"publishedAt\":\"2025-01-22T02:16:39.744Z\",\"updatedAt\":\"2025-01-22T05:10:35.623Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Team YS\",\"username\":\"webmaster\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/static/default-ys-image.jpg\",\"designation\":null,\"path\":\"/author/webmaster\"}],\"category\":{\"id\":1975,\"name\":\"Just In\",\"slug\":\"just-in\",\"path\":\"/category/just-in\"},\"excerpt\":\"YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Tuesday,  January 21, 2025.\\n\",\"media\":\"https://images.yourstory.com/cs/2/f49f80307d7911eaa66f3b309d9a28f5/Image4ebl-1730810145399.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/2/f49f80307d7911eaa66f3b309d9a28f5/Image4ebl-1730810145399.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/f49f80307d7911eaa66f3b309d9a28f5/Image4ebl-1730810145399.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":13,\"reactions\":{\"contentId\":321186,\"commentCount\":0,\"likeCount\":107,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc33-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"general-news\",\"name\":\"General News\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Starbuzz\",\"slug\":\"starbuzz\",\"order\":0,\"path\":\"/tag/starbuzz\"},{\"name\":\"satya nadella\",\"slug\":\"satya-nadella\",\"order\":1,\"path\":\"/tag/satya-nadella\"},{\"name\":\"BHIM UPI \",\"slug\":\"bhim-upi-\",\"order\":2,\"path\":\"/tag/bhim-upi-\"},{\"name\":\"Bharat Value Fund BVF\",\"slug\":\"bharat-value-fund-bvf\",\"order\":3,\"path\":\"/tag/bharat-value-fund-bvf\"},{\"name\":\"Just In\",\"slug\":\"just-in\",\"order\":4,\"path\":\"/tag/just-in\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\" Daily roundup (January 21, 2025)\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/f49f80307d7911eaa66f3b309d9a28f5/Image4ebl-1730810145399.jpg\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAgAEADASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAgEAB//EABYQAQEBAAAAAAAAAAAAAAAAAAARAf/EABUBAQEAAAAAAAAAAAAAAAAAAAAB/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8A47CzFzFzEBiwo0AY0KNAGJDiQFzCzFzFzATMaFGgDGhRoKMSHEgj/9k=\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"News Reports\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":5,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2025/01/startup-news-and-updates-daily-roundup-january-21\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Featured news\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Starbuzz.ai redefining influencer marketing\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$68\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/01/meta-bajaj-electronics-startup-starbuzzai-influencer-marketing\"},\"data\":\"Click here to read more.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Latest News:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Satya Nadella tops HSBC Hurun Global Indians List 2024\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Satya Nadella, Chairman and CEO of Microsoft, has claimed the top spot in the inaugural HSBC Hurun Global Indians List 2024, which recognises 226 Indian-origin leaders heading some of the world’s most valuable companies. \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/f9bdfa20c75811ed9569e5d19beae38b/USETHIS--NewPPTTemplates19-1733830331792-1737468605190.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Alphabet CEO Sundar Pichai and YouTube CEO Neal Mohan secured the second and third positions on the list. Compiled based on a survey of 400 respondents, including notable wealth creators from previous Hurun reports, the list estimates the combined value of companies led by these leaders at $10 trillion.\\n\\nThe list reveals that 57% of the leaders are first-generation entrepreneurs, 41% are professionals, and 2% are inheritors. Prominent first-generation leaders include Aneel Bhusri of Workday and Prem Watsa of Fairfax Financial Holdings. The youngest entrepreneur on the list is 27-year-old Tanay Tandon, Co-founder of healthtech company Commure.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"BHIM partners with Fintech Yatra to expand financial inclusion in India\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"BHIM, India’s flagship digital payments app powered by NPCI BHIM Services Limited (NBSL), has joined hands with The FinTech Yatra 2025 as a Principal Partner. The collaboration aims to accelerate the adoption of digital payments, enhance financial inclusion, and promote digital literacy across India. \\n\\nThe Fintech Yatra is a 10,000-kilometer road initiative designed to connect financial innovators with institutions and stakeholders in the ecosystem. Through this partnership, BHIM plans to train over 200 NGO representatives in a “train-the-trainer” model, empowering grassroots leaders to educate communities about digital payments.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Funding News\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"SamVed launches $50M fund for early-stage Indian tech startups\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"SamVed, a US-incorporated venture capital firm, has announced the launch of a $50 million fund to support early-stage tech startups in India. Led by individuals with background in prominent companies like LetsVenture, Bridgewater Associates, and Google, SamVed will primarily target startups in their early stages, with investments ranging from $80K–$120K, and will also provide larger investments from $250K–$1M for pre-Series A rounds. \\n\\nAccording to a statement from SamVed, with the Indian economy projected to reach the size of $10 trillion in the next decade, there will be an emergence of 400 million middle class population and 750 million aspirational people. \\n\\nThis VC believes it would support those startups which will address the gaps in areas of education, healthcare, finance, and lifestyle.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Bharat Value Fund raises Rs 1,250 Cr in first close of its third fund\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Bharat Value Fund on Tuesday raised Rs 1,250 crore as part of its first close of Bharat Value Fund (BVF) Series 3, the asset management firm’s third fund. Managed by The Wealth Company, formerly Pantomath Capital Management, the fund has set a target corpus of Rs 2,500 crore, including a green shoe option of Rs 1,000 crore.\\n\\nThe fund targets mid-market and high-growth enterprises, often rooted in Tier II and III cities, with revenue between Rs 300 crore and Rs 1,000 crore.\\n\\nAccording to BVF, this thesis allows the fund to structure exit strategies, including initial public offering, within 30-36 months after investment, while also offering paths such as private equity or mergers and acquisitions.\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/47ea3f60084e11efbdcb2f46d4aa7266/NameImage24-1737352691489.jpg\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Snabbit bags $5.5M in Series A funding \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Quick commerce has rushed into new categories, as quick service provider Snabbit bagged $5.5 million in a Series A funding round led by Elevation Capital. \\n\\nThe round also saw participation from existing investor Nexus Venture Partners along with angel investors like Meesho’s Vidit Aatrey and Sanjeev Barnwal, Unacademy's Gaurav Munjal, and Niraj Singhfrom Spinny. The funding will enable Snabbit to add more neighborhoods across Mumbai as well as make key hires across the team.\\n\\nThe funding will enable Snabbit to add more neighborhoods across Mumbai as well as make key hires across the team.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Chelvies Coffee secures $1M investment from Endurance Capital\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Chelvies Coffee, a specialty \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/01/swiggy-partners-blue-tokai-coffee-snacc-app\"},\"data\":\"coffee\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" and dining brand, has secured $1 million in funding from Endurance Capital, with an additional $500,000 in debt financing under consideration. The funds will drive the brand’s expansion to 30+ locations across major Indian cities by 2026 and enhance its supply chain and operations.\\n\\nIndia's cafe industry is projected to grow at a CAGR of 15-20% to reach $2.6-3.2 billion by 2028. The coffee café segment growth specifically is driven by evolving consumer preferences and increasing appreciation for premium coffee experiences.\\n\\n“We are redefining coffee shops from being merely casual spaces to becoming experience-driven destinations where customers feel at home while enjoying exceptional coffee and food. Since our launch, we have rigorously tested and perfected our concept through our presence in Delhi NCR and Ahmedabad. This funding comes right at a time when we are all set to scale aggressively and bring our unique offering to key markets across India,” said Dhruv Singh, Founder and CEO of Chelvies Coffee.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Postudio secures $1M pre-seed funding led by Audacity VC\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/01/from-data-to-decisions-empowering-smes-with-ai-cloud\"},\"data\":\"Cloud-based\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$69\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"JoySpoon reaches ₹1.81 Cr funding led by Dishit Nathwani \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$6a\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Other News\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Dirtcube Interactive launches backend platform to empower game studios\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Dirtcube Interactive, a \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/01/krafton-boost-investment-first-party-production\"},\"data\":\"game-tech\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" studio based out of Navi Mumbai has announced the launch of Specter, a  backend platform designed to revolutionise the gaming ecosystem. This fully integrated solution combines all essential backend services such as player progression, game economy management, automated achievement and rewards systems, leaderboards, LiveOps, and real-money features into a unified platform that empowers developers and marketers to create immersive and scalable gaming experiences.\\n\\nSpecter’s USP lies in offering customisable backend services to meet the needs of the gaming industry.\\n\\n“While India’s gaming and esports industry is experiencing rapid growth, significant gaps persist in the game development ecosystem. Specter is designed to bridge these gaps by empowering creators across industries with the tools they need to make game development more accessible, efficient, and rewarding,” says Pravan Parikh, Co-Founder and Product Lead, Dirtcube Interactive LLP. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Skydo gets RBI Authorisation as Payment Aggregator-Cross Border entity\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Skydo Technologies, a cross-border payments company, has received in-principle authorisation from the Reserve Bank of India (RBI) to operate as a Payment Aggregator-Cross Border (PA-CB) entity. Skydo is among the first companies in the cross-border payments space to receive this authorisation.\\n\\nSkydo started operations in 2022 and currently serves over 12,000 exporters in India, processing over USD 250 million in annual export payments. \\n\\n“The RBI in-principle authorisation is a testament to our compliance-first culture, secure systems and robust risk controls”, said Awadhesh Ranjan, Head of Risk \u0026 Compliance at Skydo.\\n\\nSkydo partners with leading banks across the world and provides a comprehensive solution to manage their invoicing, payments and reconciliation. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"KRAFTON launches ‘programme to empower aspiring Esports athletes\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/01/krafton-boost-investment-first-party-production\"},\"data\":\"KRAFTON\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" India Esports bas announced the launch of its ‘Rising Star’ Programme, an initiative aimed at identifying and nurturing emerging esports talent across India. Applications for this programme are now live, offering aspiring Esports stars an opportunity to level up their skills and become the next big name in the industry. \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/f9bdfa20c75811ed9569e5d19beae38b/image0011-1737472318977.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The Rising Star Programme offers participants an opportunity to enhance their gaming and content creation skills, mentored by some of the best minds in the industry. It also places equal emphasis on mental well-being and balanced lifestyles, providing participants a strong foundation for long-term success in competitive Esports.\\n\\n\\\"Our mission goes beyond identifying talent; we aim to nurture a community of passionate players capable of elevating India’s esports landscape to global standards. Through grassroots development and opportunities, this programme aspires to strengthen the foundation of competitive gaming while inspiring a new generation of players and content creators,\\\" Karan Pathak, Associate Director of Esports at KRAFTON India. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"DigiHaat appoints Rahul Vij as COO\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"DigiHaat, a buyer app by Nirmit Bharat, and a fully owned subsidiary of ONDC Network, has appointed Rahul Vij as its new Chief Operating Officer (COO). \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/f9bdfa20c75811ed9569e5d19beae38b/RahulVijCOODigiHaat-1737472834021.jpeg\",\"caption\":\"\u003cp\u003eRahul Vij, COO, DigiHaat\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Vij brings over a decade of experience in driving organisational growth and efficiency. In leadership roles such as Vice President, Zonal Manager, and Marketing Manager with Brands like MagicPin, Reckitt, and \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/01/amazon-acquires-bnpl-startup-axio-amazon-pay\"},\"data\":\"Amazon\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" India, he has consistently delivered impactful strategies. \\n \\n“We warmly welcome Rahul in the company. He will play an integral role at DigiHaat in promoting a convenient and more accessible user experience for consumers,\\\" said Kirshan Agarwal, Director, DigiHaat.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Singularity AMC appoints Avnish Anand and Ajay Kumar in leadership roles\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$6b\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Dentalkart to add 100+ employees to its existing workforce\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2024/12/dentalkart-raises-85-crores-funding-online-dental-shopping-tooth\"},\"data\":\"Dentalkart\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", an online marketplace for dental supplies, has announced plans to expand its team by adding 100+ talented professionals across leadership and non-leadership roles by the end of March 2025. The announcement follows the company’s continued team expansion spree in 2024, onboarding 75 employees in Q3 and 62 employees in Q4. \\n\\nPresently, Dentalkart has a total headcount of 500+ employees and is actively hiring leaders in every department.\\n\\n“This continued team expansion exhibits our commitment to be a transformative force and also solidifies our leadership position in contributing to the dental industry's growth at a macro-level,” said Vikas Agarwal, CEO and Founder of Dentalkart.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Falcon joins NPCI Partner Program to drive next-gen credit card innovations\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Falcon, an innovator in banking technology, has joined the NPCI Partner Program (NPP). The collaboration aims at co-creating cutting-edge solutions that empower domestic banks with next-generation credit and payments infrastructure.\\n\\nAs part of the partnership, Falcon and NPCI will focus on co-creating transformative products, enabling joint go-to-market strategies, and driving innovation. These efforts aim to equip domestic banks with tools to redefine customer experiences and compete in a rapidly digitising financial landscape.\\n\\nFalcon’s suite of products underpins this partnership, including flagship offerings such as Portfolio Maximiser, Credit Card Stack and Credit Line on \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/01/npci-whatsapp-pay-phone-pe-gpay-payments-app\"},\"data\":\"UPI\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" Stack. \\n\\nPriyanka Kanwar, Co-founder and CEO of Falcon, said, “NPCI has redefined what’s possible in fintech and built the infrastructure that powers India’s payments revolution. Together, we aim to help banks deliver credit products that not only meet today’s needs but anticipate tomorrow’s opportunities, preparing them for a $10 trillion economy.”\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"New Relic appoints Simon Lee as Senior VP and Managing Director, Asia-Pacific and Japan\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"New Relic, an Intelligent Observability company, has announced the appointment of Simon Lee as Senior Vice President and Managing Director of Asia-Pacific and Japan (APJ). \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/f9bdfa20c75811ed9569e5d19beae38b/SimonLee1-1737475057109.jpg\",\"caption\":\"\u003cp\u003eSimon Lee, Senior Vice President and Managing Director, Asia-Pacific and Japan, New Relic\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"With extensive leadership experience in the \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/01/draft-dpdp-rules-mumbai-startups-compliance-clarity-cross-border-data-transfers\"},\"data\":\"technology\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" sector, Lee has achieved significant growth for market-leading global companies throughout Asia Pacific. Prior to New Relic, Lee held the position as Vice President, Asia Pacific \u0026 Japan at Gigamon, as well as senior leadership positions at Oracle, Fluke Networks, SAP, and Seagate Technology. \\n\\n“The Asia-Pacific region is culturally diverse and highly customer-centric with endless potential for growth,” said New Relic Chief Revenue Officer Chris Jones. “The depth and breadth of experience Simon brings to our team will propel New Relic’s Asia-Pacific business to new heights as we continue to expand through scaling our high-performing teams, while delivering value to our customers.”\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"(This article will be updated with the latest news throughout the day.)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}}],\"timeLapsed\":\"22nd Jan 2025\",\"publishedDate\":\"January 22, 2025\",\"newReleased\":false}]},{\"id\":244,\"name\":\"Technology\",\"slug\":\"technology\",\"path\":\"/category/technology\",\"brand\":{\"id\":2,\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"internal\":true},\"stories\":[{\"id\":335762,\"title\":\"Transition at Apple: Tim Cook to move to executive chair as John Ternus is named CEO\",\"slug\":\"apple-tim-cook-executive-chair-john-ternus-named-ceo\",\"type\":\"RICH\",\"subtitle\":\"This marks a major milestone in the 50-year history of the company, which has had only seven permanent CEOs. Tim Cook has been at the helm of Apple since 2011, when he took over from co-founder Steve Jobs.\",\"publishedAt\":\"2026-04-21T04:27:26.301Z\",\"updatedAt\":\"2026-04-22T01:44:46.838Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Ishan Patra\",\"username\":\"ishan-patra\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/d99b1110-1169-11ed-9e63-f54395117598/google/profile_image_1774860800170.jpg\",\"designation\":null,\"path\":\"/author/ishan-patra\"}],\"category\":{\"id\":244,\"name\":\"Technology\",\"slug\":\"technology\",\"path\":\"/category/technology\"},\"excerpt\":\"This marks a major milestone in the 50-year history of the company, which has had only seven permanent CEOs. 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\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ai-story/tag/nvidia\"},\"data\":\"NVIDIA\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" has launched Ising, a set of open AI models designed for quantum computing research.\\n\\nIsing focuses on two tasks: calibration and decoding. Calibration helps tune quantum hardware so that it behaves correctly, while decoding is linked to error correction, which is essential because quantum systems are highly unstable and prone to noise.\\n\\nUnlike large language models such as \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ai-story/openai-chatgpt-takes-quick-ad-break-ai\"},\"data\":\"ChatGPT\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$72\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"AI infrastructure\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"NVIDIA’s broader strategy is to \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ai-story/nvidia-invests-2-billion-marvell-deepen-ai-infra-partnership\"},\"data\":\"build AI infrastructure\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". This includes chips such as Blackwell GPUs, high-speed interconnects like NVLink, networking systems such as Spectrum-X, and software layers that manage training and inference.\\n\\nThe company is also building cloud-based access through DGX Cloud and orchestration tools that help manage large AI workloads across data centres. Ising fits into this stack through CUDA-Q, a framework for hybrid quantum and classical computing.\\n\\nPartnerships are central to this effort. NVIDIA works closely with cloud providers including Amazon Web Services, Microsoft Azure and Google Cloud. It also collaborates with companies such as \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ai-story/meta-muse-spark-new-phase-facebook-parents-ai-strategy\"},\"data\":\"Meta\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", OpenAI, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ai-story/microsoft-nvidia-anthropic-multibillion-dollar-commitments\"},\"data\":\"Anthropic\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" on large-scale AI deployments, and with hardware and networking firms like Dell, HPE and Cisco. In the quantum space, it partners with research groups and hardware makers.\\n\\nNVIDIA has committed tens of billions of dollars in partnerships and ecosystem investments, including large \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ai-story/big-tech-ai-infra-capex-google-meta-amazon-microsoft\"},\"data\":\"infrastructure\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" agreements with companies like \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ai-story/openai-reaches-usd-852b-valuation-after-massive-usd-122b-funding\"},\"data\":\"OpenAI\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" and Anthropic. These are not pure capital expenditures but show long-term commitments to build and deploy AI systems.\\n\\nThe tech giant is building integrated systems often described as \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ai-story/nvidia-jensen-huang-compute-equals-revenues-ai-drives-strong-fiscal\"},\"data\":\"AI factories\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". These are large-scale computing environments where data is processed, models are trained and outputs are generated continuously. They combine hardware, software and networking into a single operational unit.\\n\\nIsing adds a new layer to this by extending the same model to quantum computing workflows. It allows researchers to run AI models locally on sensitive data, which is important in scientific and industrial settings.\\nNVIDIA uses its models across multiple domains, including \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ai-story/microsofts-rho-alpha-and-rise-of-adaptive-robotics-humanoids\"},\"data\":\"robotics\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", autonomous vehicles, healthcare, and now quantum computing. The common thread is that these models are tightly integrated with the company’s hardware and software, reinforcing its ecosystem.\\n\\nRather than focusing only on chips, NVIDIA is building an end-to-end platform that includes models, tools, and deployment systems. 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Yet, the real engine of consistent wealth in the Indian economy isn’t always exciting. Some of the most steady, recession-proof, and highly profitable ventures are those that might seem downright \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"boring\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" at first glance but quietly generate crores in revenue year after year. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"1. Scrap Collection \u0026 Recycling\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"At first thought, scrap collection doesn’t scream “fortune.” But India produces millions of tons of waste annually, including metal, plastic, and e-waste all of which have strong end-market demand from recycling plants and manufacturers. The margins in this sector can be surprisingly healthy, especially for operators who streamline collection and sorting. \\nWhy it makes money:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Constant supply of waste from factories, construction sites, and households\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Essential service with minimal glamour\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"High demand from domestic recyclers\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"2. Cloud Kitchens (Without a Dining Space)\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The explosion of food delivery platforms like Swiggy and Zomato has enabled a new breed of kitchen: delivery-only food businesses. These operations skip the expensive dining area and front-of-house staff, cutting costs dramatically while still turning out substantial profits. \\nBusiness snapshot:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Lower setup costs than traditional restaurants\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"High potential for volume sales\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Attractive margins in niche or popular cuisines\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"3. Commercial Cleaning \u0026 Facility Management\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Commercial cleaning services may lack the glamour of a luxury brand, but they are indispensable. Offices, factories, hospitals, malls, and schools all require regular cleaning, sanitization, and maintenance and are willing to pay for reliability and quality. \\nWhat makes it profitable:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Recurring contracts with stable clients\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Low technological barriers\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Essential service unaffected by trends\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"4. Waste Management \u0026 Sewage Services\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Taking trash off people’s hands is literally a business that cleans up. Waste management and related services — including municipal contracts for garbage collection and sewage maintenance are examples of boring infrastructure businesses that consistently generate revenue. Globally, waste services command steady cash flows because the need never goes away. \\nProfit drivers:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Government and corporate contracts\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Little competition due to regulatory complexity\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Long-term, recurring revenue\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"5. Industrial Components \u0026 Supplies\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Not glamourous, but massively profitable are businesses producing mundane industrial essentials, such as tags, labels, cables, wires, and small hardware components. One reported example from India describes a company that generates nearly ₹75 crore annually simply by making clothing tags — tiny fabric pieces most people never notice. \\nWhy it’s big business:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"B2B demand from manufacturing sectors\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Bulk, repeat orders\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Stable procurement cycles\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"6. EV Rentals \u0026 Logistics Support\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"A new twist on boring: electric vehicle rentals for delivery drivers and commuters. With demand from both businesses and individuals rising, rental fleets — particularly of EV bikes and autos are generating solid revenue. \\nHighlights:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Daily rentals add up fast with fleet scale\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Growing usage in urban delivery ecosystems\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Why Boring = Profitable\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Business experts note that the sexiest businesses often deliver less profit than the mundane ones. Why? Because boring businesses solve everyday problems at scale and have predictable cash flows. They are less dependent on trends and more embedded in essential services or industrial supply chains. \\nKey takeaways:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Glamour doesn’t guarantee profit — stability does\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Essential services and industrial supply chains are wealth factories\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Many ventures quietly generate crores without ever going viral\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\nIn India’s dynamic economy, the boring backbone industries from recycling to cloud kitchens to cleaning services and industrial supplies quietly contribute huge value. They may not make headlines, but for entrepreneurs focused on steady cash flow and long-term growth, they represent some of the best opportunities to make crores without ever being glamorous. \\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"19th Jan 2026\",\"publishedDate\":\"January 19, 2026\",\"newReleased\":false},{\"id\":333137,\"title\":\"Biggest Companies That Were Born From Mistakes and Accidents\",\"slug\":\"global-companies-accidental-origins\",\"type\":\"RICH\",\"subtitle\":\"Some of the world’s biggest companies began as failed ideas or accidents. Here’s how unexpected mistakes turned into billion-dollar businesses.\",\"publishedAt\":\"2026-01-16T08:13:37.557Z\",\"updatedAt\":\"2026-01-16T08:31:12.509Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Nucleus_AI\",\"username\":\"Nucleus_AI\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/images/undefined/nucleus-1677242056743.png\",\"designation\":null,\"path\":\"/author/Nucleus_AI\"}],\"category\":{\"id\":224,\"name\":\"Business Ideas\",\"slug\":\"business-ideas\",\"path\":\"/category/business-ideas\"},\"excerpt\":\"Some of the world’s most influential companies were not born from perfect planning or flawless foresight. Instead, they emerged from errors\",\"media\":\"https://images.yourstory.com/cs/2/1a70b4f0170611edbdd8b5d28d859895/Imageswpu-1768551195044.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/2/1a70b4f0170611edbdd8b5d28d859895/Imageswpu-1768551195044.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/1a70b4f0170611edbdd8b5d28d859895/Imageswpu-1768551195044.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":4,\"reactions\":{\"contentId\":333137,\"commentCount\":0,\"likeCount\":157,\"dislikeCount\":0,\"fbShareCount\":61,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":61},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc33-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"general-news\",\"name\":\"General News\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Business Stories\",\"slug\":\"business-stories\",\"order\":0,\"path\":\"/tag/business-stories\"},{\"name\":\"Brand\",\"slug\":\"brand\",\"order\":1,\"path\":\"/tag/brand\"},{\"name\":\"Accidental Inventions\",\"slug\":\"accidental-inventions\",\"order\":2,\"path\":\"/tag/accidental-inventions\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"When Mistakes Turned Into Big Businesses\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/1a70b4f0170611edbdd8b5d28d859895/Imageswpu-1768551195044.jpg\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAgCAIAAAAt/+nTAAAACXBIWXMAAAsTAAALEwEAmpwYAAABDUlEQVR4nO2Uyw6DIBBF+f/f6wzdVOkGpp/R1AdQtQIDik1IzkYNek/ujOKl5AxaSMkAPYvga5UN84v7xHNC+ALkqCZAYYcvGeGFjhDg5WZpUJzMlkCP3vfwYGRmP4PA4SnTlVQToNYAtRGiiD1mLrFhUWSJ6dtEFMxXBFr77DpwBToWuS3JdT8LARi5qgDuC0zpmwC2BjB5hIb5A49qO2ACy7AS8M6EBDYygcd4ubhpH2XJGEeMgPsknAhGii16GAQqxA2Z9JGj9RGonhgyBLAJdBduQJ+FKS5wWnS9IRP/L8oReLAoJ2BmBHN4DhSApIm6vgDs+/gCN0sTgGoN6In/GSHtDtv0NQVSd/oNSJvG3ZU4aaQAAAAASUVORK5CYII=\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Analysis\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/01/global-companies-accidental-origins\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Some of the world’s most influential companies were not born from perfect planning or flawless foresight. Instead, they emerged from errors, failed experiments, or unintended outcomes. These stories challenge the popular myth that success always follows a straight line. In reality, many breakthroughs happen when people notice value in something that was never meant to work.\\n\\nHere are some of the biggest companies and products that began as accidents, yet went on to reshape industries.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"3M: A Failed Glue That Changed Office Work Forever\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The multinational conglomerate 3M was built on experimentation, but one of its most famous successes began as a failure.\\n\\nIn 1968, a 3M scientist was trying to develop a super-strong adhesive. Instead, he created a weak glue that stuck lightly and peeled off easily. For years, it was considered useless. The breakthrough came when another employee realised this “failed” adhesive could be used to create reusable bookmarks.\\n\\nThat idea evolved into Post-it Notes, now one of the most recognisable office products in the world. What began as a rejected experiment became a multi-billion-dollar product line and a symbol of everyday productivity.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"YouTube: A Dating Site That Nobody Wanted\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"When YouTube launched in 2005, it was not meant to be a video-sharing giant. Its founders initially designed it as a video-based dating platform, hoping users would upload clips introducing themselves.\\n\\nThe idea failed. People showed no interest in dating videos. However, users began uploading random clips instead—pets, events, jokes, and personal moments. The founders noticed this unexpected behaviour and pivoted quickly.\\n\\nThat accidental shift turned YouTube into the world’s largest video platform. Just over a year later, it was acquired by Google, cementing its place in internet history.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Slack: A Game That Never Took Off\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Today, Slack is a core workplace tool used by millions. But it started as an internal communication system built for a failed online game.\\n\\nThe company behind Slack was developing a multiplayer game that struggled to gain traction. While the game faltered, the team realised their internal chat tool was solving real communication problems more effectively than the product they were selling.\\n\\nThey abandoned the game, refined the tool, and launched Slack as a standalone product. What was once a side utility became a dominant force in workplace collaboration.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Coca-Cola: Medicine That Turned Into a Global Drink\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"One of the most recognisable brands in the world, Coca-Cola, began as a medicinal experiment.\\nIn 1886, pharmacist John Stith Pemberton created a syrup intended to treat headaches and fatigue. When mixed accidentally with carbonated water instead of plain water, the drink tasted better than expected. It was sold at soda fountains as a refreshing beverage rather than medicine.\\n\\nThe accidental combination transformed Coca-Cola into a cultural and commercial phenomenon, eventually becoming one of the most valuable brands in history.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Penicillin and the Birth of Modern Medicine\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Not all “companies” born by accident began as businesses. Some discoveries later became entire industries. In 1928, Alexander Fleming noticed that mould had contaminated one of his laboratory samples and killed the surrounding bacteria.\\n\\nInstead of discarding the sample, he studied it. That observation led to the discovery of penicillin, which later became the foundation of the modern antibiotic industry. Pharmaceutical giants and life-saving treatments followed, all rooted in a laboratory accident.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Why Accidental Success Matters\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"These stories share a common thread: attention, curiosity, and flexibility. The mistake itself did not create success. The ability to recognise unexpected value did.\\n\\nIn many cases, the original idea failed completely. What mattered was the willingness to pause, observe user behaviour, or rethink assumptions. Companies that succeeded were not those that avoided mistakes, but those that learned from them faster than others.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Failure as a Starting Point\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"In hindsight, these accidents look inevitable. At the time, they were uncertain, risky, and often ignored. Yet they remind us that innovation rarely follows a clean blueprint.\\n\\nSome of the biggest companies in the world exist today not because everything went right, but because someone paid attention when something went wrong.\\n\"}}],\"timeLapsed\":\"16th Jan 2026\",\"publishedDate\":\"January 16, 2026\",\"newReleased\":false},{\"id\":329418,\"title\":\"5 Profitable small business ideas for new founders\",\"slug\":\"simple-profitable-business-ideas-india\",\"type\":\"RICH\",\"subtitle\":\"Are you young and ambitious? Check out these 5 profitable business ideas in India to earn quick cash!\",\"publishedAt\":\"2025-10-11T13:45:00.000Z\",\"updatedAt\":\"2025-10-11T13:45:00.706Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Aasma Khan\",\"username\":\"aasma-1683542979\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/07f6d7f0-ed8e-11ed-8199-79969b4b51e2/google/profile_image_1774525130419.jpg\",\"designation\":null,\"path\":\"/author/aasma-1683542979\"}],\"category\":{\"id\":224,\"name\":\"Business Ideas\",\"slug\":\"business-ideas\",\"path\":\"/category/business-ideas\"},\"excerpt\":\"Discover 5 simple and profitable business ideas in India that blend creativity, demand, and strong margins—perfect for aspiring entrepreneurs.\",\"media\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Innovationissayingnoto1000things-1759828189306.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Innovationissayingnoto1000things-1759828189306.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Innovationissayingnoto1000things-1759828189306.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":4,\"reactions\":{\"contentId\":329418,\"commentCount\":0,\"likeCount\":183,\"dislikeCount\":0,\"fbShareCount\":6,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":6},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc3a-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"looking-for-business-ideas\",\"name\":\"Looking for Business Ideas\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"profitable business ideas\",\"slug\":\"profitable-business-ideas\",\"order\":0,\"path\":\"/tag/profitable-business-ideas\"},{\"name\":\"young entrepreneurs\",\"slug\":\"young-entrepreneurs\",\"order\":1,\"path\":\"/tag/young-entrepreneurs\"},{\"name\":\"Startup ideas\",\"slug\":\"startup-ideas\",\"order\":2,\"path\":\"/tag/startup-ideas\"},{\"name\":\"starting a business\",\"slug\":\"starting-a-business\",\"order\":3,\"path\":\"/tag/starting-a-business\"},{\"name\":\"Entrepreneurship\",\"slug\":\"Entrepreneurship-01\",\"order\":4,\"path\":\"/tag/Entrepreneurship-01\"}],\"contentType\":\"Content\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"Side hustles that can grow into empires\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Innovationissayingnoto1000things-1759828189306.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAgCAIAAAAt/+nTAAAACXBIWXMAAB2HAAAdhwGP5fFlAAAA7ElEQVR4nO3V2w6DIBAEUJ6Y2f7/BzdY26SyKovC2koyr8CccAuIsSJsFhgTbgHgBYJCgHtRGj0JcMKMOCOxJkaAvjaOJR7B7AGaNLZ7sKr6BpRutxMAimcCmM/rNQBICVVXMK0kDcJugBbtZTYMAP9xB7BISwBMd3oDsPVWdARgG5MDutaVQ6QXICvtW1eMqvBDpUVLAriXkAHArY/QYxGWJo2lC0Bpw6pAUbEFgMvUNt6PZGvNWQPsdtVCBwB1zxtQOOw6AM6ZAMYxA8CxA7AdoZMezcq3Vax3oOAP6gp4rH0XOaD4E/UHfBhP4bW1d4M3yqUAAAAASUVORK5CYII=\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Features\",\"analyticsData\":{\"alsoReadCount\":1,\"imageCount\":1,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2025/09/simple-profitable-business-ideas-india\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"What separates a side hustle from a real business?\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"It’s not funding or getting viral, it’s the ability to spot everyday opportunities and package them into something people will pay for again and again.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"In a world where trends come and go faster than a social-media reel, entrepreneurs who focus on simple, scalable, and high-margin products often build lasting success. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"So, if you’re searching for your next venture, here are 5 \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/smbstory/start-small-business-ideas-low-investment-manufacturing-profitable-company\"},\"data\":\"profitable business ideas \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"that blend creativity and demand! \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"5 Simple business ideas for entrepreneurs in india\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/Not-To-DoList7-1745865985520.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"1. Instant coffee pouches \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The global coffee craze isn’t slowing down, but not everyone wants to spend 5 minutes brewing a cup. Meet instant coffee pouches, the smarter, sleeker version of instant coffee. They dissolve instantly in hot water, come in travel-friendly sachets, and fit perfectly in the “on-the-go” lifestyle.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Why it works:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Low production and shipping costs mean strong profit margins.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Ideal for corporate gifting, hotels, and travel markets.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Endless potential for flavour innovation—hazelnut mocha, caramel roast, or local blends.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Pro tip: \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Make sustainability your selling point. Use compostable sachets and recyclable packaging, and you’ll win eco-conscious customers too.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"2. Mini ice cream sticks\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Nothing triggers emotion like nostalgia, and mini ice cream sticks are a sweet way to tap into it. Small portions, playful packaging, and inventive flavours can make this a hit among kids and even adults.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Why it works:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Small-batch production keeps waste and risk low.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"High markup on \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/01/flash-sales-decoding-psychology-impulse-buying\"},\"data\":\"impulse buys \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"as people spend easily on treats.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Perfect for events, cafés, and local pop-ups.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Pro tip:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" Launch “flavour discovery boxes”—packs with 6-8 mini sticks of exotic or seasonal flavours. It’s an easy way to encourage repeat purchases and social sharing.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"3. Customised return gifts\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Return gifts have evolved from mere formality to thoughtful gestures. From birthdays to corporate events, people now want personalised keepsakes that stand out. That’s your business opportunity.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Why it works:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Personalisation commands \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2020/09/pricing-strategies-services-business-pros-cons\"},\"data\":\"premium pricing\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Small, low-cost items like candles, coasters, or notebooks can be bundled beautifully.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Events mean repeat customers—weddings, baby showers, office parties, festivals.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Pro tip:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" Offer an online design tool that lets customers build their own bundles—choose colours, names, and packaging. You print, pack, and ship. High perceived value, low inventory risk.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"10 Low-Cost Business Ideas with High-Profit Margins: Start Now!\",\"thumbnail\":\"https://images.yourstory.com/cs/2/96eabe90392211eb93f18319e8c07a74/Imagesz2o-1697791389804.jpg?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2023/10/low-cost-high-profit-business-ventures\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"4. Designer stationery\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Stationery has gone from practical to personal. Designer desk kits with aesthetic notebooks, pens, and organisers can turn everyday workspaces into creative corners. The right branding can make these feel like collectables rather than supplies.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Why it works:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"High demand among students, professionals, and creators.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Lightweight products = low shipping costs and easy storage.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Great for subscription or seasonal drops.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Pro tip:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" Collaborate with local artists for limited-edition collections. A new design every month keeps the brand fresh and builds a loyal fanbase.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"5. Self-care boxes\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"As more people prioritise wellness, self-care gift boxes are becoming a staple. Filled with candles, bath salts, teas, and affirmation cards, they make the perfect \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/03/yerkes-dodson-law-stress-performance\"},\"data\":\"stress-relief \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"kit or thoughtful gift.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Why it works:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"High perceived value = generous margins.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Perfect for gifting seasons, events, and subscription models.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"bullet\"},\"data\":\"Easy to customise for niches—men’s self-care, teen wellness, or “Sunday reset” themes.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Pro tip:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" Add a storytelling element. Include a short guide, or like a “five-minute unwind routine” to make your box more experiential and memorable.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Finding your perfect fit\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"All 5 of these \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/01/work-home-business-ideas-india-2025\"},\"data\":\"business ideas\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" can be profitable, but only if you align them with your strengths. Love design? Go with stationery or return gifts. Obsessed with food and flavour? Ice cream or coffee might be your arena. Passionate about wellness? The self-care box is calling your name.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Start lean, test your product with a small audience, and focus relentlessly on branding and packaging, because in today’s market, presentation is profit. 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Or Kiran and Pardeep Mann in Haryana, who net over ₹7 lakh per acre by turning moringa leaves into high-margin powder.\\n\\nBy contrast, wheat and rice farmers typically earn ₹25,000–50,000 per acre per year. Even sugarcane peaks at ₹1 lakh per acre—only a fraction of what moringa can yield.\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"How You Can Get Started\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Farmers can begin by planting moringa on underutilized or marginal lands. With proper pruning and organic practices, leaves can be harvested every 45–60 days, allowing for multiple yield cycles each year.\\n\\nEntrepreneurs can take it further by investing in small-scale processing units to produce value-added products—powders, capsules, teas, oils, and cosmetics. 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Written by a Holocaust survivor, it explores how meaning can be found even in the darkest circumstances.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This book doesn’t just guide you, it reshapes how you see suffering, purpose, and \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2023/06/practicing-self-care-building-resilience-mental-health\"},\"data\":\"resilience\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". It teaches that while you cannot always control your situation, you can always control your response.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"It feels like a mentor who has seen the worst of life—and still believes in hope.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"5. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Rich Dad Poor Dad\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\" by Robert T. Kiyosaki\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This book challenges everything you think you know about money, work, and success.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Through simple storytelling, it contrasts two mindsets, one focused on job security and the other on \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/weekender/money-wise-financial-independence-wealth-savings\"},\"data\":\"financial independence\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". It pushes you to rethink how you earn, save, and invest.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"As a mentor, it’s direct and sometimes uncomfortable, but that’s exactly what makes it effective. 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It teaches that success starts in the mind long before it shows up in reality.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This book acts like a mentor who constantly pushes you to think bigger, stay determined, and believe in your potential, even when results take time.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"divider\",\"value\":{}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Final thoughts\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Not all advice comes from people you meet. Some of the most powerful guidance you’ll ever receive will come from books, quietly sitting on your shelf, waiting to be opened.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The seven books listed here are more than just reads, they are companions. They guide you when you feel lost, challenge you when you feel stuck, and remind you of your potential when you begin to doubt yourself.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"But here’s the key: a book only becomes a mentor when you apply what it teaches. Reading alone is not enough. 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The film celebrates the success stories of millions of offline retailers across a wide range of industries, including grocery stores, consumer durables, food and beverages, amongst others.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"What the campaign conveys\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The campaign kick-starts with the idea that\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"every small store carries a universe of hopes and aspirations. 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Along with the TVC, BharatPe is also running a high-decibel 360-degree campaign across TV, OTT, and digital media platforms.\\n\\nCrafted to showcase the passion of small offline businesses, the TVC shares the stories of six small business owners and highlights how they fulfilled their dreams with resilience, innovative thinking, and hard work. The film also reiterates the trust BharatPe has in the high growth potential of offline merchants and positions it as an enabler in their growth stories.\\n\"}},{\"contentType\":\"html\",\"value\":{\"html\":\"\u003ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/WJVoAZDJEbU\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\\" allowfullscreen\u003e\u003c/iframe\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Speaking about the launch of the campaign,\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" Parth Joshi\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", Chief Marketing Officer, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://bharatpe.com/\"},\"data\":\"BharatPe\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", said, “Bharat stands for the relentless spirit of millions of small businesses, their can-do attitude and passion to build the new India. 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Rupinder’s startup is one such example.\\n\\n\"}},{\"contentType\":\"companyConnect\",\"value\":{\"id\":\"69443da0-8359-11eb-80a8-8d6120912e86\",\"slug\":\"cinemapreneur\",\"name\":\"Cinemapreneur\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://www.linkedin.com/in/sharmin-ali-5b6b4237/\"},\"data\":\"Sharmin Ali\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", Founder and CEO of \"}},{\"contentType\":\"companyWidget\",\"value\":{\"id\":\"4f1626a0-b13b-11ea-b816-e7762df3df99\",\"name\":\"Instoried\",\"slug\":\"instoried\",\"logo\":{\"height\":300,\"width\":300,\"imageKey\":\"cs/images/companies/inves-1592467887553.jpg\",\"url\":\"https://images.yourstory.com/cs/images/companies/inves-1592467887553.jpg\"},\"subtitle\":\"Instoried is an augmented writing platform which is helping in improving customer interest and engagement.\",\"foundingDate\":\"2017-06-19\",\"companyURL\":\"https://yourstory.com/companies/instoried\",\"companyCoreTeam\":[{\"name\":\"Sutanshu Raj\"},{\"name\":\"Sharmin Ali\"}],\"sectors\":[{\"name\":\"Content\",\"slug\":\"content\"},{\"name\":\"DeepTech\",\"slug\":\"deeptech\"}]}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", added that the rise in digital entertainment platforms has created massive opportunities for content creators, leading to employment generation. He said, “COVID-19 has made it absolutely imperative to be online and create massive amounts of digital content to engage with audiences. As a result. more and more content marketers have been creating content to target consumers.”\\n\\nGiving a deeper insight into the influencer community, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://www.linkedin.com/in/bprincek/\"},\"data\":\"Prince Khanna\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", Founder and CEO of \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://engagelyee.com/\"},\"data\":\"Eleve Media\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", said, “Specifically talking about this community, 2020’s content growth became an all-time high. Categories like gaming, travel, education and entertainment were among the most consumed categories on YouTube India. 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adoption of information and communication technologies, with an increased focus on the internet of things (IoT), artificial intelligence (AI), automation, etc.\\n\\nTo dive deep into this topic, SMBStory and cloud partner \"}},{\"contentType\":\"companyWidget\",\"value\":{\"id\":\"8df05fd0-14dd-11ea-acfe-c39515d50f69\",\"name\":\"Amazon\",\"slug\":\"amazon\",\"logo\":{\"height\":400,\"width\":400,\"imageKey\":\"cs/images/companies/Amazon1575275238835.png\",\"url\":\"https://images.yourstory.com/cs/images/companies/Amazon1575275238835.png\"},\"subtitle\":\"International e-commerce website\",\"foundingDate\":\"1994-07-05\",\"companyURL\":\"https://yourstory.com/companies/amazon\",\"companyCoreTeam\":[{\"name\":\"Jeff Bezos\"}],\"sectors\":[{\"name\":\"E-Commerce\",\"slug\":\"e-commerce\"},{\"name\":\"Logistics\",\"slug\":\"logistics\"},{\"name\":\"Retail\",\"slug\":\"retail\"}]}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Internet Services Private Limited (AISPL) 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\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://atonsolar.in/\"},\"data\":\"Aton Solar\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", said, “The Low availability of workers and transportation vehicles and rising prices of fuel have led to reduced profits, unequal demand across various sectors, and disrupted supply, which has made it difficult to do the business in these times”.\\n\\nAccording to him, the Indian manufacturing industry has always been a labour-oriented one with limited mechanisation. He maintained that post-COVID, the manufacturing industry will see vast changes with the introduction of robotics, IOT and machine learning.\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/2d86ed30b28211e8b2e7114aea10c711/Imagewru3-1616583853472.jpg\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://www.linkedin.com/in/ram-s-224750146/\"},\"data\":\"Ram S\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", Founder and Managing Director, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"http://mayoorastore.com/\"},\"data\":\"Mayoora Foods\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", said, “Some companies that provided and delivered vital goods like personal care, food, and pharmaceutical products had to struggle in meeting a steep demand driven by panic buying. Others experienced dramatic drops in demand, which put extreme pressure on them to cut operational costs. Every major manufacturer has experienced disruptions.”\\n\\nAs the panelists explained how they coped with supply chain disruptions in their own companies, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://www.linkedin.com/in/satwik-priyadarshi/\"},\"data\":\"Satwik Priyadarshi\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", Founder, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"link\":\"https://www.dentratech.com/\"},\"data\":\"FormFab Innovations \u0026 Asvin Tech\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", said, “We used to source finished components and raw materials from our vendors from Japan, the USA, and Spain. Now we are only procuring from Indian vendors based out of Pune and Chennai. 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From the manufacturing of vaccines in unprecedented turnaround times to enabling access to healthcare in a contactless manner, the healthcare sector was compelled to innovate and reboot like never before.\\n\\nTo discuss how the sector has evolved in the last one year, SMBStory and cloud partner Amazon Internet Services Private Limited (AISPL) hosted a \"}},{\"contentType\":\"text\",\"value\":{\"id\":\"f786adf0-49ad-11ea-9d16-1d5670264b7a\",\"data\":\"WhatsApp\",\"format\":{}}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"chat session as part of ‘SMB week - Converse, Combat, Conquer’.\\n\\nIn the second session, held on March 17, industry leaders from the healthcare sector came together to discuss the disruptions and trends in the Indian healthcare industry and how small and medium businesses (SMBs) operating in this space can leverage prevailing trends to stay ahead of the curve.\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/2d86ed30b28211e8b2e7114aea10c711/Imagedvxa-1616502201493.jpg\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Trends emerging from the pandemic\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"All panellists agreed that the dealing with the pandemic showed the importance of having a strong healthcare ecosystem in the country. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\" https://www.linkedin.com/in/meenashah83/\"},\"data\":\"Meena Shah\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", Co-Founder of iView Labs, noted that the coronavirus pandemic has brought to light that India’s healthcare infrastructure needs to improve in the following pillars — diagnostics, care, distribution, and insurance.\\n\\nApart from the lessons learnt, the panellists also discussed some paramount trends that emerged from the events that unfolded last year.\\n\\nOne of the most basic and strongest trends is the rise in telehealth or virtual consultations. 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And this why technology is so important as it will help them stay on top of their game. They agreed that cloud computing emerged as one of the clear winners.\\n\\nSpeaking from personal experience, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\" https://www.linkedin.com/in/diksha-chhabra-850661a9\"},\"data\":\"Diksha\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" said, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"“Cloud computing has helped our startup in the space of storage and sharing the database in a great way.”\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"“We use multiple data points to come up with what kind of health care services we need to build and utilise cloud infrastructure to enable this,”\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" said Shami. He also said that technology also helped the engineering teams of the company build complex solutions in a really smooth manner.\\n\\nThe benefits of implementing this technology don’t end there.\\n\\nShami further elaborated, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"“A great data infrastructure that combines different data sources will enable businesses to bring in intelligence to their decision making, which will help their patients.”\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"A bright future ahead\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"While it is true that COVID-19 changed the way we live for the foreseeable future, it has awakened the world, including India, to the importance of a strong healthcare ecosystem.\\n\\nMeena says that moving forward, the whole focus of the ecosystem should be on making life easier for patients and their families. 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Unable to afford a $9,000 triathlon bike, she made a documentary instead, hoping to sell it for enough to buy the equipment she needed.\\n\\n\\\"The way I came to creativity was slow, lateral,\\\" she reflects.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"The path to comedy\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$7c\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Allegory\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", explores what she calls \\\"the tales we tell ourselves to survive.\\\" \\n\\nHer mother-in-law, from pre-partition India, looms large in the work. \\\"She was a mathematician, one of the most brilliant minds I've ever met. But she was always in this cultural context that kept her from flying. The privileges we take for granted, they never could have,” she says.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Allegory\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" examines how little has changed across generations. “She had to come and lay roots somewhere else. As immigrants, we are also laying roots somewhere else, but we feel much more sorry for ourselves. We need robotic vacuum cleaners. These women, I don't know how they managed, but they just did,” she adds.\\n\\nVaidyanathan presented \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Allegory\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" at the Fringe last August as a work in progress. \\\"I loved the joy it brought to my audience because I was only playing. All the buttons were off. I was under no pressure to say anything specific because I'm building the hour, and the Fringe—that's how it worked out for me,” she elaborates.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Allegory\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" begins touring with previews in Cambridge this month, ending with a taping in the same city. She is also developing fiction scripts, one of which was curated at Sundance Feature Labs, another made it to the final round at Hubert Bals, and has just finished a feature documentary, awaiting sound and music completion. \\n\\nVaidyanathan’s theatrical hour, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Menagerie\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", drew critical attention with a review in \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"The Scotsman\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", before evolving into a film, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Dispatch\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". The project was selected for the 2025 National Film Development Corporation Producers Workshop, held in association with Netflix, placing it among a small cohort considered to be shaping the future of Indian independent cinema. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Dispatch\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" is slated for release in 2026.\\n\\nThough she doesn’t look into the day-to-day running of her consultancy, PatNMarks still handles big clients. \\n\\nFor Anu Vaidyanathan, life isn’t a circle to complete but a series of acts to explore, each one expanding her freedom to create, express, and choose.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"(The story has been updated to correct typos.)\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\n\\n\"}}],\"timeLapsed\":\"6th Feb 2026\",\"publishedDate\":\"February 06, 2026\",\"newReleased\":false}]},{\"id\":35,\"name\":\"Sports\",\"slug\":\"sports\",\"path\":\"/category/sports\",\"brand\":{\"id\":2,\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"internal\":true},\"stories\":[{\"id\":334510,\"title\":\"5 Indian sportswomen who dominated headlines this month\",\"slug\":\"5-indian-sportswomen-who-dominated-headlines-this-month\",\"type\":\"RICH\",\"subtitle\":\"Across stadiums, tracks, and pitches, Indian women athletes delivered defining performances in February. Here are five of them who made headlines and the country proud. \",\"publishedAt\":\"2026-02-25T01:45:00.000Z\",\"updatedAt\":\"2026-02-28T08:49:39.070Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Saranya Chakrapani\",\"username\":\"saranya-chakrapani\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/1eb831f0-849a-11eb-a883-4b7b03b72ad8/profile_image_1615708304337.jpg\",\"designation\":null,\"path\":\"/author/saranya-chakrapani\"}],\"category\":{\"id\":35,\"name\":\"Sports\",\"slug\":\"sports\",\"path\":\"/category/sports\"},\"excerpt\":\"Across stadiums, tracks, and pitches, Indian women athletes delivered defining performances in February. 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Whether through record-breaking milestones, title-winning performances, or major national honours, these sportswomen are shaping the conversation around India’s sporting rise. Their stories are rooted in persistence, skill, and years of steady work and training before they reached the spotlight.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Tejal Hasabnis\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"An unbeaten half-century in a final—that’s how Tejal Hasabnis grabbed headlines this week. The India A batter scored a steady 51 not out off 34 balls to help her team defeat Bangladesh A by 46 runs and win the Women’s Asia Cup Rising Stars title, earning Player of the Match. She earned a reputation as a calm, reliable top-order batter who performs well under pressure.\\n\\nHasabnis is from Pune, Maharashtra, and plays domestic cricket for her state side. Born on August 16, 1997, she is a right-handed batter and part-time off-spin bowler who made her India debut in 2024. \\nThe only child of a banker father and architect mother, Hasabnis grew up with strong family support, which gave her the foundation to follow her passion and turn consistent performances into national-level victory.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Harmanpreet Kaur\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India captain \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/herstory/tag/harmanpreet-kaur\"},\"data\":\"Harmanpreet Kaur\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" added another landmark to her career when she became the most-capped woman in international cricket during the second T20I against Australia on February 19. Known for her fearless batting and composure in high-pressure matches, she has led the team across formats and played key roles in some of its most memorable wins over the past decade.\\n\\nKaur grew up in Moga, Punjab, where her father, a former sportsperson and her first coach, encouraged her to take cricket seriously. With few girls’ teams around, she often trained with boys. It became an experience that toughened her game early and helped shape the powerful, resilient cricketer she is today.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Nirmaben Thakor \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Nirmaben Thakor moved into the spotlight this week after winning the women’s race at the New Delhi Marathon on February 22, clocking 2:41:15 to finish ahead of Bhagirathi and Ashwini Jadhav. The victory came at the 11th edition of the national marathon, which drew over 30,000 runners from 31 countries, making it one of India’s biggest road-running events. \\n\\nThakor comes from Hajipur village in Patan district, Gujarat, and is the daughter of a farmer. The 27-year-old long-distance runner, who trains in Nashik under coach Vijendra Singh, has built her career through prize-money races while managing financial constraints and training expenses. Earlier, she won the Tata Mumbai Marathon Indian elite title back-to-back, including a 2:50:06 finish in 2025.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Smriti Mandhana\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This week, Smriti Mandhana was named BBC Indian Sportswoman of the Year 2025, adding another major honour to an already glittering career. The award recognised her consistency across formats and her role as one of the most reliable pillars of India’s batting line-up. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/herstory/2021/07/100-emerging-women-leaders-cricket-smriti-mandhana\"},\"data\":\"Mandhana\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" has built a reputation for scoring under pressure and shaping match results at the international level.\\n\\nShe grew up in Sangli, Maharashtra, in a cricket-loving family. Her father and brother both played district cricket and encouraged her early interest in the sport. Mandhana made her India debut as a teenager in 2013 and has since become one of the team’s senior leaders, combining her calm temperament with strokeplay.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Preethi Pal \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Named Para-Sportswoman of the Year, following her strong performance at the Paris 2024 Paralympics, Indian sprinter Preethi Pal won two bronze medals there, making her one of the country’s top para-athletes. Her races stood out for her quick starts and determined finishes, which helped her reach the podium on one of sport’s biggest stages.\\n\\nPal, from Uttar Pradesh, was diagnosed with cerebral palsy, a condition that affects movement and coordination. With steady training, she started athletics later in life and rose through state and national-level competitions. 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She also talks about the increasing interest in women’s cricket among brands and the emergence of women’s sports beyond cricket. \\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Edited excerpts:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"HerStory (HS): What drew you personally to WPL? Why did you feel it was the right space to invest your time, conviction, and money?\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Jinisha Sharma (JS):\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" Having studied abroad, I experienced the growth of women’s sports before it made its way to India. Exeter University had a very strong sports culture and it was eye-opening to see how multiple sports, including women’s sports, thrive. \\n\\nWhen the opportunity to invest in the WPL came along, I was keen to see whether it could cultivate an entirely new audience beyond those already watching cricket. One that is next-generation, female-forward, and family-forward, drawn to women’s sport because it represents something more. That’s the kind of hero-building I want to support.\\n\\nThere were several factors: investment perspective, and what this would do for Indian sports and women's sports. 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How do you see conversations around sponsorship changing for women's cricket and specifically for WPL in the long run?\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"JS: \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Big names coming in was an expectation we all had after the World Cup. A historic win like a World Cup and the WPL happening within months of each other was a unique opportunity.\\n\\nThe brands that have come on board have understood what this opportunity means. OpenAI, and, for us, L'Oréal, a global beauty brand, coming in, is a huge statement about how they want to walk the talk.\\nGoing forward, the sponsorship market as a whole will start to evolve because we are going super digital-heavy.\\n\\nWPL is hopefully going to start looking at bigger opportunities like co-packaging of products, co-branded products, and licensing deals that I hope we move towards so new revenue streams can start opening up beyond where we are right now.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"HS: How different is your experience at Capri Sports compared to your earlier stint in the larger Capri group?\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"JS: \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Sport is one thing where you can do everything right—get the best players, the best coaches, do everything right—but you can't will the outcome. \\n\\nThat has been a very humbling experience. You need to know when to let go. In other parts of the business, you are much closer to what the outcome will be. If you are looking to increase cost efficiency or start a new vertical, that decision is in your control.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"HS: You sit at the intersection of finance, sports, and, most importantly, gender equity. 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January 10, Pooja Krishnamoorthy made history by completing the Brazil 135 Ultra, becoming the first Indian woman to qualify, attempt, and finish the gruelling 135-mile (217 km) race in its 21-year history. \\n\\nKrishnamoorthy completed the race in 48 hours, well within the cut-off time of 60 hours, standing tenth overall amongst women in all distances and finishing eighth in her category, a feat that placed her among world-famous runners, many of whom had dropped out. \\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/4/8e7cc4102d6c11e9aa979329348d4c3e/WhatsAppImage2026-01-13at8-1768805811929.jpeg\",\"caption\":\"\u003cp\u003ePooja Krishnamoorthy (middle) with her team\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"While the official distance in 2026 is 150 miles, participants can choose to stop at designated “Decision Points” and receive recognition for shorter distances. Krishnamoorthy opted for the 135-mile \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/herstory/2020/01/anjali-saraogi-ultramarathon-runner\"},\"data\":\"ultra-run.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\nStarting from Aguas Da Prata in São Paulo, Brazil, the race follows the Caminho da Fé pilgrimage route through the Serra da Mantiqueira mountains, featuring approximately 20,000 feet of elevation across dirt roads, forests, and steep mountain trails, making it one of the most gruelling ultra-runs in the world.\\n\\n“While the uphills are killing, the downhills are equally so. For me, it’s a very big achievement.” \\nKrishnamoorthy tells \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"HerStory.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\\nThe path to Brazil was not a planned one. A political science graduate from St Xavier’s College in Mumbai, she later studied film-making and works in advertising. Her love affair with the mountains began in childhood, when her mother would send her and her sister, Priya, on treks in the Himalayas. 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Earlier, I just felt like I was doing things for others. But this is actually something where I do it because I love it.\\\"\\n\\nThis shift, she believes, is crucial for all women.\\n\\n\\\"As women, we end up doing a lot for others. We always place our needs last. We prioritise others—our family, work, and everything else. This is one place where women put themselves first. 'Don't bother me. Don't disturb me,\\\" she explains.\\n\\nShe's seen it in older women runners, who are 65 or 70 years old, for whom \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/herstory/2023/07/urban-indian-women-are-running-to-reclaim-their-lives\"},\"data\":\"running \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"brings a sense of freedom and achievement. \\n\\nWhen asked what running has taught her about life, its challenges, and setbacks, Krishnamoorthy pauses before answering. 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Today, with rising health awareness and \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/tag/lifestyles\"},\"data\":\"lifestyle \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"diseases like diabetes becoming common, the mithai industry is undergoing a quiet revolution. \\n\\nTraditional recipes are being reimagined with healthier ingredients like jaggery, dates, stevia, millets, and nuts, catering to a new generation of consumers who want to enjoy sweets without guilt. From zero-sugar rasgullas to millet-based laddoos and gluten-free barfis, these innovative versions balance taste with wellness. What’s more, many of these brands are combining age-old craftsmanship with modern food science, certifications, and global packaging standards. \\n\\nThese brands, spanning household names to fresh entrants, are proving that health and indulgence can go hand in hand.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Anand Sweets\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Anand Sweets, founded in 1988 by Anand Dayal Dadu in Bengaluru, is a family-run brand known for its range of Indian sweets and savouries. The company offers traditional mithai, dry fruit gift boxes, sugar-free and date-sweetened variants, as well as items like baklava and savoury snacks. \\n\\nTo meet changing consumer preferences, it has introduced sweets made with natural sweeteners, dry fruits, and millets such as ragi and jowar. Anand Sweets operates over 15 retail stores, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/tag/cloud-kitchen\"},\"data\":\"cloud kitchens\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", restaurants, and an ecommerce platform, alongside airport outlets. Its products are made in certified facilities that follow international hygiene and quality standards, combining traditional recipes with updated processes.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Haldiram\\n\"}},{\"contentType\":\"companyWidget\",\"value\":{\"id\":\"6f59abd0-1f5d-11ec-8419-d5115b77ee5b\",\"name\":\"Haldiram's\",\"slug\":\"haldirams\",\"logo\":{\"height\":400,\"width\":400,\"imageKey\":\"cs/images/companies/Haldirams-1632724696057.jpg\",\"url\":\"https://images.yourstory.com/cs/images/companies/Haldirams-1632724696057.jpg\"},\"subtitle\":\"Haldiram's is an Indian sweet, snacks and restaurant company based out of Delhi and Nagpur.\",\"foundingDate\":\"1937-06-01\",\"companyURL\":\"https://yourstory.com/companies/haldirams\",\"companyCoreTeam\":[{\"name\":\"Shivkisan Agrawal\"},{\"name\":\"Ganga Bhishen Agarwal\"},{\"name\":\"Ashok Kumar Tyagi\"}],\"sectors\":[{\"name\":\"FoodTech\",\"slug\":\"foodtech\"}]}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", founded in 1937 in Bikaner by Ganga Bhishen Agarwal, has expanded into a multinational FMCG and restaurant brand, and its Healthy Range focuses on adapting traditional Indian foods for health-conscious consumers. 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Named after his brother, Shri Kantiswarup Sharma, the business was later managed by his son, Shri Rajendra Prasad and expanded into a partnership in 2005. \\n\\nThe brand offers more than 350 varieties of traditional and regional Indian sweets, namkeens, bakery items, and snacks. In recent years, it has developed health-focused products such as zero-sugar sweets, jaggery-based items, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/tag/gluten-free\"},\"data\":\"gluten-free\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" and vegan options, and nutrition-oriented variants like Spirulina Nutra-Chikki and nut-based laddoos. \\n\\nCollaborating with institutes such as CFTRI, Mysore, and supported by an in-house NABL-accredited lab, Kanti Sweets integrates food innovation with certified quality and safety standards.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Healthy Mithai Co\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Healthy Mithai Co., founded in 2021 in Mumbai by Prabhinder Singh and Deepak Jain, produces Indian sweets adapted for health-conscious consumers. The company replaces sugar with stevia, a zero-calorie sweetener, to create low-glycemic, reduced-calorie alternatives while retaining traditional flavours and textures. \\n\\nIts products are preservative-free and made in certified facilities, with some variants offering higher protein content and added prebiotic fibre. 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Its offerings include a wide variety of traditional sweets, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/tag/snacks\"},\"data\":\"snacks\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", and catering services, with an emphasis on preservative-free preparations. \\n\\nIn line with changing consumer preferences, Sukhadia’s has developed sugar-free and low-calorie variants, using natural sweeteners like jaggery and incorporating nuts, oats, and other nutrient-rich ingredients to create healthier versions of traditional mithai while retaining familiar flavours.\\n\\n\"}}],\"timeLapsed\":\"5th Sep 2025\",\"publishedDate\":\"September 05, 2025\",\"newReleased\":false},{\"id\":328781,\"title\":\"How brands are blending tech with tradition this Ganesh Chaturthi 2025\",\"slug\":\"how-brands-blending-tech-tradition-ganesh-chaturthi-2025\",\"type\":\"RICH\",\"subtitle\":\"From VR darshans of Lalbaugcha Raja to eco-friendly idols and 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Chaturthi, one of India’s most beloved festivals, is celebrated with grandeur, devotion, and creativity by millions. Traditionally marked by music, dance, modaks, and vibrant pandals, the festival has also evolved with the times, embracing \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/tag/sustainability\"},\"data\":\"sustainability \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"and now, technology.\\n\\nIn 2025, small and medium brands across India are reimagining the way devotees celebrate by weaving digital innovation into age-old traditions. From virtual reality darshans of the iconic Lalbaugcha Raja andAI-powered kiosks guiding visitors, to QR-enabled pujas and eco-friendly clay idols with seed-planting potential, technology is making the celebrations more accessible, engaging, and environmentally conscious.\\n\\nHere’s how brands are adding a modern, tech-powered twist to Ganesh Chaturthi in 2025.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Pulse Candy\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Pulse Candy, a hard-boiled confectionery by Dharampal Satyapal (DS) Group, is known for its distinctive tangy flavours with a spiced core, first launched in raw mango and later expanded to guava, orange, litchi, pineapple, and tamarind.\\n\\nFor Ganesh Chaturthi 2025, the brand has introduced AI-driven experiences at major pandals, such as Lalbaugcha Raja in Mumbai, where devotees can generate personalised digital images of Ganesha incorporating Pulse motifs, displayed on large screens.\\n\\nOther initiatives include a Ganesh idol crafted from Pulse candies and the redistribution of these candies to underprivileged children after the festival, combining cultural participation with community engagement.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Shriram Finance\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Shriram Finance, one of India’s largest retail \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/tag/nbfcs\"},\"data\":\"NBFCs \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"and part of the Shriram Group, is introducing a ‘Digital Diya’ initiative for Ganesh Chaturthi 2025 at Mumbai’s Lalbaugcha Raja pandal. Devotees can scan a QR code to light a virtual diya, choose a lamp colour, and see their names displayed on a large LED screen. \\n\\nThe initiative blends tradition with technology, offering an interactive way for visitors to participate in the festivities while accommodating large crowds and enabling inclusive participation.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Birla Opus Paints\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Birla Opus Paints, launched in 2024 under Grasim Industries of the Aditya Birla Group, offers a wide range of decorative paint solutions, including interior and exterior paints, waterproofing, enamels, wood finishes, and wall coverings, supported by six manufacturing plants and a distribution network covering over 6,600 towns.\\n\\nFor Ganesh Chaturthi 2025, Birla Opus is marking its presence through a digital film under the ‘Duniya Ko Rang Do’ campaign, narrating the story of a young boy bringing Lord Ganesha home for the first time and emphasising the role of home decoration in festival traditions. The campaign, released across platforms such as YouTube, Facebook, Instagram, and LinkedIn, reflects the company’s approach of combining cultural narratives with digital engagement.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"ITC Limited\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"ITC Limited has evolved from its origins in tobacco into one of India’s leading conglomerates with businesses spanning \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/tag/fmcg\"},\"data\":\"FMCG\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", hotels, paperboards and packaging, agribusiness, and information technology. Its portfolio includes staples under Aashirvaad, Sunfeast biscuits and noodles, Bingo! snacks, and a range of personal care products, while it continues to hold a strong position globally in tobacco. \\n\\nFor Ganesh Chaturthi 2025, ITC’s Aashirvaad Soul Creations has introduced the ‘BappaKiTayyari’ campaign, which uses QR codes on delivery bags to provide WhatsApp-enabled aarti booklets in Hindi and English, offering devotees convenient access to verses and festive content. \\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"MSMEs from small town India disrupting global tech supply chains\",\"thumbnail\":\"https://images.yourstory.com/cs/21/0a385fc03e6011e999df3d1594bbde2c/Digital-Accounting-1604512684642.jpg?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/smbstory/small-town-indian-msmes-disrupting-global-tech-pricol-amber-varroc\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Lalbaug360\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Lalbaug360, launched in 2016, is a Mumbai-based virtual reality platform developed by AlterNet in collaboration with VR Creatives and Chapter 3 to provide 360-degree coverage of the Ganesh Chaturthi festivities at the Lalbaugcha Raja pandal. It offers live and on-demand darshan, allowing devotees to experience rituals remotely through VR headsets or digital devices, with features that enable navigation of the pandal environment virtually. \\n\\nThe initiative, rooted in Mumbai’s cultural setting, was designed to make the festival more accessible for those unable to visit in person due to distance or crowding. In 2025, Lalbaug360 continues to be part of the festival’s broader technology-driven innovations, which include AI kiosks, digital booking, and eco-friendly practices, reinforcing its role in integrating traditional celebrations with digital accessibility.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Swiggy Instamart\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Swiggy Instamart introduced a ‘Modak Vending Innovation’ during Ganesh Chaturthi 2024, with installations such as one at Carter Road in Mumbai, and is expected to continue in 2025. \\n\\nThe dispenser, activated by ringing a bell, provides around 1,000 hygienically packed modaks daily, each box carrying a \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/tag/qr-code\"},\"data\":\"QR code\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" linking to Swiggy’s festive section offering pooja items, modak kits, flavoured modaks, and eco-friendly idols. \\n\\nBlending tradition with technology, the initiative combines on-ground festive engagement with digital access to festival essentials, supported by media partners including Havas Media and Havas Media Tribes.\\n\\n\"}}],\"timeLapsed\":\"27th Aug 2025\",\"publishedDate\":\"August 27, 2025\",\"newReleased\":false},{\"id\":308358,\"title\":\"What to consider before taking a business loan?\",\"slug\":\"what-to-consider-before-borrowing-a-business-loan-sme-fintech-banks\",\"type\":\"RICH\",\"subtitle\":\"In the unpredictable business environment, it is essential to thoroughly assess various factors before pursuing a business loan. Ensuring that the credit aligns with your business needs and financial capabilities is crucial. Here are the key factors to take into consideration.\",\"publishedAt\":\"2024-02-12T02:15:00.000Z\",\"updatedAt\":\"2024-03-22T02:37:14.350Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Palak Agarwal\",\"username\":\"palak-1551691782\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/0a385fc0-3e60-11e9-99df-3d1594bbde2c/profile_image_1552224056258.jpg\",\"designation\":null,\"path\":\"/author/palak-1551691782\"}],\"category\":{\"id\":99,\"name\":\"Resources\",\"slug\":\"resources\",\"path\":\"/category/resources\"},\"excerpt\":\"In the unpredictable business environment, it is essential to thoroughly assess various factors before pursuing a business loan. Ensuring that the credit aligns with your business needs and financial capabilities is crucial. Here are the key factors to take into consideration.\",\"media\":\"https://images.yourstory.com/cs/21/0a385fc03e6011e999df3d1594bbde2c/SMBShutterstock09022024FeatureImage-1707482571737.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/21/0a385fc03e6011e999df3d1594bbde2c/SMBShutterstock09022024FeatureImage-1707482571737.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/21/0a385fc03e6011e999df3d1594bbde2c/SMBShutterstock09022024FeatureImage-1707482571737.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":4,\"reactions\":{\"contentId\":308358,\"commentCount\":0,\"likeCount\":296,\"dislikeCount\":0,\"fbShareCount\":44,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":44},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc30-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"ecosystem-insights\",\"name\":\"Ecosystem Insights\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"business loan\",\"slug\":\"business-loan\",\"order\":0,\"path\":\"/tag/business-loan\"},{\"name\":\"small business\",\"slug\":\"small-business\",\"order\":1,\"path\":\"/tag/small-business\"},{\"name\":\"SMEs\",\"slug\":\"smes\",\"order\":2,\"path\":\"/tag/smes\"},{\"name\":\" fintech\",\"slug\":\"fintec\",\"order\":3,\"path\":\"/tag/fintec\"},{\"name\":\"Bank credit\",\"slug\":\"bank-credit\",\"order\":4,\"path\":\"/tag/bank-credit\"},{\"name\":\"borrowing\",\"slug\":\"borrowing\",\"order\":5,\"path\":\"/tag/borrowing\"},{\"name\":\"YS Exclusive\",\"slug\":\"ys-exclusive\",\"order\":6,\"path\":\"/tag/ys-exclusive\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"What to consider before taking a business loan?\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/21/0a385fc03e6011e999df3d1594bbde2c/SMBShutterstock09022024FeatureImage-1707482571737.jpg\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAgAEADASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAgABBP/EABYQAQEBAAAAAAAAAAAAAAAAAAEAIf/EABcBAQEBAQAAAAAAAAAAAAAAAAMEAgX/xAAVEQEBAAAAAAAAAAAAAAAAAAABAP/aAAwDAQACEQMRAD8AISKCQXIWpCgmWBII1kC0JFFoRLIWhIotI2QuMJBQSCpWlCgkFBILCyBRIKCRGtsoJBtBaEbIX//Z\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"Resources\",\"analyticsData\":{\"alsoReadCount\":1,\"imageCount\":0,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/smbstory/what-to-consider-before-borrowing-a-business-loan-sme-fintech-banks\",\"featured\":true,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"In the face of adversity, business loans serve as crucial lifelines for maintaining \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/smbstory/msmes-small-business-entrepreneurship-managing-cash-flows\"},\"data\":\"cash flow\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". Yet, for small and micro enterprises (SMEs), securing credit demands a meticulous approach to avoid lurking dangers such as Non-Performing Assets (NPAs). According to an RBI report, gross NPAs from banks stood at Rs 5.7 lakh crore as of March 2023. \\n\\nIn the uncertain business ecosystem, before proceeding with a \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/smbstory/new-approaches-finance-sme-startup-bharatpe-getvantage\"},\"data\":\"business loan\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", it's crucial to carefully consider several factors to ensure that the credit aligns with your business needs and financial capabilities. Here are the top factors to consider. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Purpose\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Clearly define the purpose of the loan. Whether it's for working capital that helps businesses manage their everyday operations and improve cash flow or equipment or asset purchase, expansion, or other specific needs, having a precise plan helps in selecting the right type of loan and tenure. \\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Maintain a strong balance sheet\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The financial health of the business plays an important role thus, before seeking business loans ascertain the funds you have in business so that you don’t miss an EMI if a challenging period arises. \\n\\nDuring a conversation with \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"SMBStory\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", Suresh Mansharamani, a business coach and founder of ﻿Tajurba﻿, a prominent business networking company in Gurugram said that traditional banks usually hesitate to give loans to small and medium businesses fearing NPAs as these enterprises as well do not focus on building a strong balance sheet.  \\n\\nHence, maintaining financial health and also accessing the credit score is important as lenders use these scores to evaluate the risk of lending to you. Higher credit scores generally lead to better loan terms, such as lower interest rates.\\n\\nEklavya Gupta, Co-Founder of Recur Club, a trading platform that enables companies with recurring revenues to raise non-dilutive growth capital upfront instantly says that getting the right loan at the right time can really make or break a business's growth. 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While these loans are customised to meet the specific needs of each company, the challenge arises for small businesses that require working capital for business expansion. Repaying unsecured loans within a brief timeframe, particularly with high-interest rates, can pose difficulties for these businesses.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Interest rate\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Business loan interest rates from public banks like State Bank of India and Punjab National Bank generally range from 9% to 13% annually. In contrast, private banks such as HDFC Bank and IDFC Bank offer interest rates spanning from 10% to over 25% per annum, depending on factors like tenure and business type. For fintech, the interest rate may also go up to 36%. 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Whether you're a seasoned business mogul or a budding innovator, these newsletters are your gateway to staying informed, making strategic decisions, and ultimately, conquering the dynamic realm of business.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" Let's dive into the pulse of industry knowledge and unlock the secrets that will propel your success.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Top 10 best business newsletters for entrepreneurs\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"1. 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By staying informed through YS Buzz, entrepreneurs gain a competitive edge, access to relevant resources, and a deeper understanding of market dynamics, contributing to better decision-making and the overall success of their ventures.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"3. 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With a weekly newsletter, it's easy to keep up without feeling swamped, and the content is gold for making smart business decisions. So, if you're an entrepreneur looking for quality insights and trends, The Ken is a must-read!\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"4. 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Reliance Jio and Bharti Airtel together control over 80% of mobile revenue, a share projected to rise to around 85% by FY28. Other operators, including Vodafone Idea, now operate at the margins.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This outcome was not designed by policy. It emerged from years of capital intensity, price wars, and technology transitions that only two companies could survive!\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Scale Vs profitability\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"On the surface, Jio looks dominant. It has around 470 million mobile subscribers and continues to add users faster than Airtel, which has roughly 390 million. However, subscriber count is only half the story. Airtel consistently earns more per user. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Its ARPU sits in the Rs 250–256 range, compared to Jio’s Rs 210–215. This difference reflects two distinct strategies. Jio optimises for reach and volume. Airtel focuses on value and profitability. Both approaches work, but they create very different economics \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"How Jio reshaped the market\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/e641e900925711e9926177f451727da9/Imagef4om-1592391491397.jpg\",\"caption\":\"\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Jio entered telecom late, but that late entry proved decisive. Without legacy 2G or 3G networks, it built a nationwide LTE-first network from scratch. Backed by Reliance’s balance sheet, Jio could absorb heavy losses during its early years.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Its aggressive pricing strategy forced consolidation. Smaller players could not survive prolonged tariff pressure. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2023/06/vodafone-idea-rs-14000-crore-revival-plan-share-surge\"},\"data\":\"Vodafone Idea\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" slipped into a debt spiral, while others exited entirely. Airtel was forced to restructure and adapt.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Jio’s logic was straightforward. Absorb losses early, eliminate competition, and monetise later. That monetisation phase is now underway \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Airtel’s counter strategy\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/e641e900925711e9926177f451727da9/Imageqoli-1578652573506.jpg\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Airtel chose not to compete purely on price. Instead, it repositioned itself as a more reliable and premium network. While it lost some price-sensitive users, it retained higher-paying customers and strengthened cash flows.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The company leaned into postpaid plans, family bundles, enterprise connectivity, and international operations, particularly in Africa. These segments delivered stronger margins and improved balance sheet resilience.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Despite having fewer users than Jio, Airtel often generates comparable cash and maintains better pricing discipline. In simple terms, Jio maximises reach, while\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/04/airtel-teams-up-with-blinkit-to-deliver-sim-cards-doorstep\"},\"data\":\" Airtel maximises yield.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Why 5G locked in the duopoly\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The 5G rollout shifted competition from price wars to platform ownership. Both players invested billions upfront and added more than 400 million 5G users in a short span.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Jio adopted a standalone 5G architecture and pushed rapid nationwide coverage, focusing on mass adoption and fixed wireless broadband through AirFiber. Airtel took a more selective route, prioritising network quality, fibre-led broadband, and premium user experience.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"At this stage, 5G is no longer just about speed. It is about controlling the digital ecosystem around homes, devices, content, payments, and enterprise services.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Tata DoCoMo: Lessons from the telecom brand's rise and fall\",\"thumbnail\":\"https://images.yourstory.com/cs/2/07f6d7f0ed8e11ed819979969b4b51e2/WhyDoesParle-G3-1733146026632.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2024/12/tata-docomo-failure-lessons\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Broadband and the fight for the home\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Broadband has emerged as the next major battlefield. Jio has prioritised scale through JioFibre and AirFiber, using fixed wireless access to expand quickly and at lower cost. Airtel has remained fibre-first through Xstream Fibre, using wireless access as a supplement.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This mirrors their mobile strategies. Jio expands fast and wide. Airtel grows slower but focuses on reliability and quality. Broadband is no longer just connectivity. It is about owning the home as a digital platform. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"Why a third player cannot enter\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India’s telecom market has crossed a structural threshold. Entry barriers are now extremely high.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Spectrum auctions require massive upfront capital. Network rollout costs run into billions. Price-sensitive consumers punish new entrants quickly. Existing players already have nationwide coverage and strong network effects. Regulators also prioritise stability after years of disruption.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2023/08/bsnl-comeback-telecom-revival\"},\"data\":\"Telecom in India\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" has become too capital-intensive to disrupt and too expensive to challenge. This is why Vodafone Idea survives largely through regulatory support and why no serious new entrant exists.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":2},\"data\":\"What this duopoly reveals\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"India does not create monopolies. It creates survivors. Telecom follows the same pattern as other capital-heavy sectors. Price wars eliminate weaker players, scale becomes the only defence, and discipline matters more than ambition. Jio won by changing the economics of telecom. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Airtel survived by adapting faster than others. Together, they now control India’s digital backbone, not because it was planned, but because the market demanded it.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If you want the full analysis, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://drive.google.com/file/d/1n4Td3Zc9nJcs0XlHuljLEr-ZFW4jE9Er/view?usp=sharing\"},\"data\":\"you can read the complete case study here\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}}],\"timeLapsed\":\"5th Feb 2026\",\"publishedDate\":\"February 05, 2026\",\"newReleased\":false},{\"id\":58915,\"title\":\"Get started with affiliate marketing with these basic steps\",\"slug\":\"affiliate-marketing-basic-how-to-guide\",\"type\":\"RICH\",\"publishedAt\":\"2018-02-16T20:26:31.000Z\",\"updatedAt\":\"2019-09-05T07:23:30.616Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Aman Jha\",\"username\":\"aman-jha\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/wordpress/userphoto/37993.jpg\",\"designation\":null,\"path\":\"/author/aman-jha\"}],\"category\":{\"id\":104,\"name\":\"Marketing \u0026 Sales\",\"slug\":\"marketing\",\"path\":\"/category/marketing\"},\"excerpt\":\"Affiliate marketing is one of the most commonly used tools for bloggers looking to earn money online, but not everybody gets it right the first time.\",\"media\":\"https://images.yourstory.com/cs/wordpress/2018/02/feature_2.png\",\"thumbnail\":\"https://images.yourstory.com/cs/wordpress/2018/02/feature_2.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/wordpress/2018/02/feature_2.png\",\"brandSpotlight\":null,\"sponsoredStory\":false,\"timeToRead\":6,\"reactions\":{\"contentId\":58915,\"commentCount\":0,\"likeCount\":4,\"dislikeCount\":0,\"fbShareCount\":27,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":27},\"articleTopics\":null,\"richArticleTopics\":null,\"tags\":[{\"name\":\"Affiliate marketing\",\"slug\":\"affiliate-marketing\",\"order\":0,\"path\":\"/tag/affiliate-marketing\"},{\"name\":\"digital marketing\",\"slug\":\"digital-marketing\",\"order\":1,\"path\":\"/tag/digital-marketing\"},{\"name\":\"marketing\",\"slug\":\"marketing\",\"order\":2,\"path\":\"/tag/marketing\"}],\"contentType\":\"\",\"storySchemaType\":\"\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/wordpress/2018/02/feature_2.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAgCAIAAAAt/+nTAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAcklEQVR4nO2XMQ7AIAwD8/8/x+rQThUMhFbg9k6ZERd7gJA5IXPinWOzMx4COT72AlnWiG1unwgsXn/uUCEE1iUwufsstwiBCxIQFZqDCokKzUGFRIV+XqETXqPjkMAd7x+ZPiAgBCwTqIOAmjy/6V4CB23BzvBXYKbhAAAAAElFTkSuQmCC\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[{\"id\":\"7e151fe0-fa76-11ea-ad69-418302839bbc\",\"name\":\"Namecheap\",\"legalName\":\"Namecheap, Inc\",\"slug\":\"namecheap\",\"subtitle\":\"Namecheap is a domain name registrar, which provides domain name registration and web hosting.\",\"website\":\"https://www.namecheap.com/\",\"order\":0}],\"glossaryTerms\":[],\"articleType\":\"\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":1,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2018/02/affiliate-marketing-basic-how-to-guide\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The lure of affiliate marketing is indisputable. Earning passive income is a dream for most bloggers or, in fact, anyone out there. Who wouldn’t like to make money even while sleeping? Fashion photographer David Bailey \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.brainyquote.com/quotes/david_bailey_473959\"},\"data\":\"said it best\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", “To get rich, you have to be making money while you’re asleep.” For 99 percent of people, affiliate marketing is the key to generating passive income. \\nBefore diving deeper into the nitty-gritty of affiliate marketing, first we must know what affiliate marketing actually is, and the best definition can be found on the website of the American entrepreneur, blogger, and podcaster \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.smartpassiveincome.com/\"},\"data\":\"Pat Flynn\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", “Affiliate marketing is the process of making commissions by promoting a company or people’s products. You pick a product you like, promote it on your website or networks, and get a share in profit for each sale you make.” \\nGenerating \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/2017/04/14-passive-income-ideas\"},\"data\":\"passive income\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" has never been easy and a number of crucial steps need to be done before you earn your first affiliate commission. How to get started is the first big question. Here are five steps that will help rookies identify the \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2018/02/affiliate-marketing-mistakes-to-avoid\"},\"data\":\"right way\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" to get started with affiliate marketing:\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/wordpress/2018/02/feature_2.png?fm=png\u0026auto=format\",\"caption\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Image: \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.shutterstock.com/\"},\"data\":\"Shutterstock\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":1},\"data\":\"First things first – what’s your niche?\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Before entering into the world of affiliates, you need to decide which niche you want to target. This is undoubtedly a difficult task, but one can figure it out by considering three simple steps:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"The topic you are passionate about\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\": You must choose a product niche which relies on your passion. For example, if you have a passion for digital marketing, your niche of choice might be related to digital marketing too.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Depth in your product:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" The product you promote must have enough depth so that you can create lots of content for it. If you don’t generate enough content, you’ll be dismissed even before you have a chance to establish yourself as a domain expert.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Aim for the evergreen:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" The niche must draw enough interest for readers to keep coming back to your portal over a prolonged period. The more visits you have, the better your chances of converting them to affiliate sales. For example, health and wealth are evergreen niches, and the majority of users have a question about these sectors (how can I \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/mystory/beacbf838a-100-ways-to-make-money\"},\"data\":\"make money online\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", ways to make passive income, reduce fat quickly, dieting plans, etc.).\\nAffiliate marketing success is based on the market you have for your product. Well-known guru and investor Tim Ferris \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.youtube.com/watch?v=524JvaI4R9Y\"},\"data\":\"says\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", “Choose market first, then the product.”\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":1},\"data\":\"Target the right affiliate programme\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Once you’ve got your niche, it’s time to choose an affiliate programme that fits your choice best. Let’s understand with an example. If you have a passion for writing product reviews then Amazon Associates is the best platform out there for promoting products like clothing, electronic gear, apparel, and more. If you are promoting health and fitness products, the ClickBank affiliate programme is probably a better choice. \\nWhen choosing affiliate programmes, keeping things like commission rate, quality and availability of products, the trustworthiness of vendors, etc. in mind will help you generate a better \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/2016/10/digital-marketing-campaigns-roi\"},\"data\":\"return on investment\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" (ROI).\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":1},\"data\":\"Setting up your website\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"While step one and two are all about research and figuring out the profitable product and right affiliate programmes, step three is about putting your efforts into action. Platforms like \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/2018/01/success-lessons-from-matt-mullenweg\"},\"data\":\"WordPress\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" have transformed the way of creating websites. Now users can easily design custom websites without needing any coding knowledge, which means you can have your business up and running quickly. \\nKeep the following steps in mind when pushing your website live:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Purchase a domain name\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\": You should choose a great domain name related to your products. There are a variety of great domain name sellers like \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.godaddy.com/garage/how-to-find-the-best-hosting-company/\"},\"data\":\"GoDaddy\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", NameCheap, or Big Rock to choose from. Hunt a little till you find one that has the domain name you want.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Set up web hosting: \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Like the domain name, you also need to buy web hosting to keep all your website files live. Most domain name sellers like GoDaddy, HostGator, and Bluehost will also offer web hosting services.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Install a suitable CMS:\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" After setting up your hosting, you need to install a CMS for your website. One of the most popular ones is WordPress, with easily customizable layouts with drag-and-drop features that are ideal for beginners. Once you’ve picked an appropriate CMS, finally install a suitable theme for your website. There are thousands of themes to choose from; pick the one that best fits the tonality you want to convey – informal, serious, friendly, etc.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":1},\"data\":\"Create awesome content\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Now that your website is up and running, it’s time to create some great content based on your niche. As we know, “content is king”. You can create content in the form of product reviews or blog posts according to nature of your products.\\nFor example, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://thewirecutter.com/\"},\"data\":\"The Wire Cutter\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" writes product reviews on various products to help their readers make the best buying decisions. Other websites like Shoutmeloud or Blogging Cage write blog posts to help buyers for a single product, like choosing the best hosting plan, selling online courses, and more. Remember, that the content has to be engaging and should excite the reader to buy the product you’re discussing without coming across as a blatant endorsement. If you’re being paid over and above the affiliate programme to endorse a specific brand or product, be sure to mention that clearly. It’s only good ethics.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":1},\"data\":\"Last but not least – building audience\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Building an audience base is as important as creating great-quality articles, and so it’s important to drive traffic to your site. You can do that quite easily by following some simple steps:\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Promoting reviews or blogs on social media\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\": The simplest way to engage your audience is via social media. Facebook, LinkedIn, Twitter, and Pinterest are some of the most widely used social networking sites where you can promote your content. Given general consumer browsing patterns, it is likely the majority of your readers will come in from social media.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Building an email list\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\": You can opt for free email marketing portals like MailChimp or MailerLite to collect email ids of your readers. You can then send content via email to them, increasing chances of conversion. However, be sure not to flood their inboxes with too many emails or they might just block you as spam.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Basic SEO techniques\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\": For organic traffic, understanding and cracking SEO is a must for every blogger and affiliate marketer. Many CMS offer plugins that can help you get a better handle on your SEO and you can also use independent third-party tools. Crack your SEO right, and you’ll have organic traffic coming in before you know it.\\nAs with any marketing channel, there are no guarantees of success or “magic bullets” to get it right on the first go. But do your research and put in the work, and you’ll soon be winning the rewards of your first affiliate commission.\"}}],\"timeLapsed\":\"17th Feb 2018\",\"publishedDate\":\"February 17, 2018\",\"newReleased\":false},{\"id\":55770,\"title\":\"Want to ace affiliate marketing? Try and avoid these rookie mistakes\",\"slug\":\"affiliate-marketing-mistakes-to-avoid\",\"type\":\"RICH\",\"publishedAt\":\"2018-02-13T19:11:21.000Z\",\"updatedAt\":\"2019-09-05T07:23:30.156Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Aman Jha\",\"username\":\"aman-jha\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/wordpress/userphoto/37993.jpg\",\"designation\":null,\"path\":\"/author/aman-jha\"}],\"category\":{\"id\":104,\"name\":\"Marketing \u0026 Sales\",\"slug\":\"marketing\",\"path\":\"/category/marketing\"},\"excerpt\":\"As a rookie, affiliate marketing can be lucrative but also seem like a tough nut to crack. Avoid these five common mistakes, for a start.\",\"media\":\"https://images.yourstory.com/cs/wordpress/2018/02/feature-2.png\",\"thumbnail\":\"https://images.yourstory.com/cs/wordpress/2018/02/feature-2.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/wordpress/2018/02/feature-2.png\",\"brandSpotlight\":null,\"sponsoredStory\":false,\"timeToRead\":5,\"reactions\":{\"contentId\":55770,\"commentCount\":0,\"likeCount\":9,\"dislikeCount\":0,\"fbShareCount\":9,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":9},\"articleTopics\":null,\"richArticleTopics\":null,\"tags\":[{\"name\":\"Affiliate marketing\",\"slug\":\"affiliate-marketing\",\"order\":0,\"path\":\"/tag/affiliate-marketing\"},{\"name\":\"digital marketing\",\"slug\":\"digital-marketing\",\"order\":1,\"path\":\"/tag/digital-marketing\"},{\"name\":\"marketing\",\"slug\":\"marketing\",\"order\":2,\"path\":\"/tag/marketing\"}],\"contentType\":\"\",\"storySchemaType\":\"\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/wordpress/2018/02/feature-2.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAgCAIAAAAt/+nTAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAXklEQVR4nO2S0QkAQBSCmsyt3e+GuI94EDiARkFPk7oBC7C+IruQd0ndgAVYX5FdyLukbsACrK/ILuRdUjdgAdZXZBfyLqkbsADrK7ILeZfUDViA9RXZhbxL6gafAQ+910DEq3MakgAAAABJRU5ErkJggg==\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":1,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2018/02/affiliate-marketing-mistakes-to-avoid\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Imagine you’re a blogger looking to start monetising your platform and make some bucks from your blog. One of the most common ways, of course, is through ad programmes like \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/mystory/81cb63f957-best-tips-from-a-google-adwords-expert-specialist\"},\"data\":\"Google Adwords\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". However, if you’re a product reviewer or someone who writes about consumer goods, you could have another highly lucrative stream of income – affiliate marketing.\\nIn essence, affiliate marketing is a system where you tie up with an affiliate programme like \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/mystory/b15ecd7470-reasons-why-the-amazon-associates-affiliate-program-is-highly-underrated-\"},\"data\":\"Amazon Associates\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" and redirect people to the affiliate partner’s website after product reviews and the like. When the reader makes a purchase from the affiliate partner after being redirected from your platform, the programme pays you a small amount as thanks. For example, if you review a pair of headphones and post an affiliate link to Amazon where readers can buy them, each time a reader makes a purchase, Amazon will pay you a certain amount of money. Sounds simple, doesn’t it?\\nMarketing alone hasn’t helped Amazon grow into the giant online shopping destination it is today. It also took a great deal of customer goodwill to multiply its customer base. Honest customer reviews have helped Amazon build this goodwill, and the same principle should be followed for \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/2017/12/affiliate-marketing-sales-outreach-potential\"},\"data\":\"affiliate marketing\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\nThere are several successful bloggers – like\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"http://www.johnchow.com/\"},\"data\":\" John Chow\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.shoutmeloud.com/\"},\"data\":\"Harsh Aggarwal\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", or \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.smartpassiveincome.com/\"},\"data\":\"Pat Flynn\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" – who use affiliate marketing to great effect. It is a highly lucrative way to make money online, especially for internet marketers and bloggers. However, ‘affiliate marketing’ covers many things, and as a novice, it can be easy to get confused with aspects like picking up the right products or niches, choosing the right affiliate programmes, or deciding the types of websites to design.\\nHere are five common mistakes new affiliate marketers must avoid to generate a healthy income from their affiliate programmes:\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/wordpress/2018/02/feature-2.png?fm=png\u0026auto=format\",\"caption\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" \\nImage: \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.shutterstock.com/image-vector/flow-chart-affiliate-marketing-process-performancebased-226020691?src=Q-4ADaQ4yqu5pfdDkReaGg-1-12\"},\"data\":\"Shutterstock\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":1},\"data\":\"Choosing the wrong product\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"You will find it hard to thoroughly review/write about a product that you don’t care about. There are bloggers who review and refer products based solely on the commission rates they earn. Commission rates are important, but they can’t drive your strategy. As mentioned earlier, affiliate marketing runs on the basis of relationships and goodwill. So pick a product that you love using or truly believe in. People will be drawn to your platform if they sense honesty in your \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/2017/12/affiliate-marketing-sales-outreach-potential\"},\"data\":\"product reviews\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". Once you have established a steady stream of readers and customers who trust you, earning from affiliate marketing will become a lot easier.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":1},\"data\":\"Trying to do too much, too soon\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"When you talk or write about more than one category of product, you’re most likely diluting your brand. Trying to cover too many product verticals at the same time detracts from the value associated with each of the products you want to sell. Instead, try dedicating your focus on one product type at a time. Doing so will help you build a reputation and a speciality, which will make it easier to \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/mystory/e852f0988a-how-to-earn-through-affiliate-marketing\"},\"data\":\"earn affiliate sales\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" from people who come to you for your specialised inputs. Of course, once you have built a strong base with one product vertical, you can expand your range in the future to amplify your reach.\\nSimilar to trying to hit too many verticals, many novices also make the mistake of signing up for too many affiliate programmes. There are many affiliate sites out there like ClickBank, Rakuten, CJ Affiliate, Amazon Associates, JVZoo, FlexOffers, ShareASale, and more. Signing up for too many of these can create confusion with readers who are unsure which platform can offer them the best deal. Less certainty means fewer purchases means less income. There is no harm in creating multiple streams of income, but remember, speciality and loyalty will serve you much better in the long run.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":1},\"data\":\"A difficult-to-comprehend website\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"If your platform does not attract potential customers either due to low loading speeds or too many ads, it’s time to reconsider your website design. Check out some of the best websites by top bloggers and affiliates and analyse how they have managed to make those sites functional so as to optimise sales. Make your portal user-friendly and incorporate elements that raise brand value without detracting from the user experience.\\nAs successful web designer Cameron Moll \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.linkedin.com/pulse/what-separates-design-from-art-meant-functional-cameron-clay-young/\"},\"data\":\"once said\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", “What separates art from design is that design is meant to be...functional.”\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":1},\"data\":\"Writing poor quality content\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Writing lengthy and rambling \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/2016/10/content-marketing-tips-startups\"},\"data\":\"content\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" that is solely aimed at driving sales has become a bit of a cliche these days. Work on writing relevant and crisp content that catches your audience’s interest and drives them towards the product. Your users will be likelier to make a purchase through your affiliate link if you write about the stuff they want to read and present it concisely. Lastly, make sure you post regularly to retain audience interest in your platform. Failing to write regularly will not give your audience anything new to come back for to your page. Your chances of selling are higher if your audience keeps revisiting your website, so be sure to give them a reason to return!\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":1},\"data\":\"Data analytics? What’s that?\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Right from the time you start affiliate marketing, you must have your \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"/2017/12/data-analytics-future-trends\"},\"data\":\"data analytics\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" tools in place. These tools let you track your performance and help you understand how and why you made a particular sale. You can track data for analytics on ROI (return on investment), conversion rate, average order value, and more, depending on your programme. These values can help you understand what campaigns to keep and what not to keep, streamlining your income channels as you go along.\\nYour affiliate marketing programme will generate results once you get the knack of selling the right product at the right time with full dedication. A well-designed functional website with compelling content – backed by data analytics – will have the best potential to generate affiliate marketing income for you. Good luck!\"}}],\"timeLapsed\":\"14th Feb 2018\",\"publishedDate\":\"February 14, 2018\",\"newReleased\":false},{\"id\":57066,\"title\":\"Building a brand: 10 tips for creating outstanding video ads\",\"slug\":\"brand-building-tips-for-creating-outstanding-video-ads\",\"type\":\"RICH\",\"publishedAt\":\"2018-01-03T18:50:56.000Z\",\"updatedAt\":\"2021-04-08T09:00:10.859Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Vineet Markan\",\"username\":\"vineet-markan\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/wordpress/userphoto/37897.jpg\",\"designation\":null,\"path\":\"/author/vineet-markan\"}],\"category\":{\"id\":104,\"name\":\"Marketing \u0026 Sales\",\"slug\":\"marketing\",\"path\":\"/category/marketing\"},\"excerpt\":\"The great part about selling through a video is that you get to tell a story and be creative. Here are a few ways for making effective video ads that can arouse your customers’ interest.Video ads gene...\",\"media\":\"https://images.yourstory.com/cs/wordpress/2018/01/VIDEO-AD.png\",\"thumbnail\":\"https://images.yourstory.com/cs/wordpress/2018/01/VIDEO-AD.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/wordpress/2018/01/VIDEO-AD.png\",\"brandSpotlight\":null,\"sponsoredStory\":false,\"timeToRead\":5,\"reactions\":{\"contentId\":57066,\"commentCount\":0,\"likeCount\":0,\"dislikeCount\":0,\"fbShareCount\":30,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":30},\"articleTopics\":null,\"richArticleTopics\":null,\"tags\":[{\"name\":\"product design\",\"slug\":\"product-design\",\"order\":0,\"path\":\"/tag/product-design\"},{\"name\":\"online advertising\",\"slug\":\"online-advertising\",\"order\":1,\"path\":\"/tag/online-advertising\"},{\"name\":\"how to make viral video\",\"slug\":\"how-to-make-viral-video\",\"order\":2,\"path\":\"/tag/how-to-make-viral-video\"},{\"name\":\"marketing\",\"slug\":\"marketing\",\"order\":3,\"path\":\"/tag/marketing\"},{\"name\":\"video ad\",\"slug\":\"video-ad\",\"order\":4,\"path\":\"/tag/video-ad\"},{\"name\":\"viral ad\",\"slug\":\"viral-ad\",\"order\":5,\"path\":\"/tag/viral-ad\"}],\"contentType\":\"\",\"storySchemaType\":\"\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/wordpress/2018/01/VIDEO-AD.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"$87\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":1,\"videoCount\":3,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[{\"id\":\"QF1hsOpszmc\",\"url\":\"https://www.youtube.com/embed/QF1hsOpszmc?rel=0\u0026feature=oembed\",\"platform\":\"youtube\",\"mediaId\":\"QF1hsOpszmc\",\"videoLink\":\"https://www.youtube.com/embed/QF1hsOpszmc?rel=0\"},{\"id\":\"OIJfF2nt6y0\",\"url\":\"https://www.youtube.com/embed/OIJfF2nt6y0?rel=0\u0026feature=oembed\",\"platform\":\"youtube\",\"mediaId\":\"OIJfF2nt6y0\",\"videoLink\":\"https://www.youtube.com/embed/OIJfF2nt6y0?rel=0\"},{\"id\":\"Mrcmm_diiU4\",\"url\":\"https://www.youtube.com/embed/Mrcmm_diiU4?rel=0\u0026feature=oembed\",\"platform\":\"youtube\",\"mediaId\":\"Mrcmm_diiU4\",\"videoLink\":\"https://www.youtube.com/embed/Mrcmm_diiU4?rel=0\"}]},\"snippets\":null,\"trailers\":null,\"path\":\"/2018/01/brand-building-tips-for-creating-outstanding-video-ads\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"The great part about selling through a video is that you get to tell a story and be creative. Here are a few ways for making effective video ads that can arouse your customers’ interest.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\nVideo ads generally require a sizeable investment when compared to other forms of content produced by businesses on a daily basis, such as blog articles or email campaigns.\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/wordpress/2018/01/VIDEO-AD.png?fm=png\u0026auto=format\",\"caption\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Below you will find some tips to help you produce effective video ads. Think of this as a checklist while you write the script and screenplay or while you review your final edit.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"ordered\"},\"data\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" 80-10 rule\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Think of the first 10 seconds of your video as its headline. David Ogilvy once said, “80 percent of your readers will decide if they are interested in your service solely based on your ad’s headline.” It means when you are done writing your headline or editing the first 10 seconds of your video, you have already spent \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"underline\":true},\"data\":\"80 cents from the dollar\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". Make this decision consciously and after ample consideration.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"ordered\"},\"data\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" 33 percent problem, 33 percent solution, 33 percent benefits\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Ads run anywhere from 30 seconds to two minutes. When planning the content, map it on a timeline to see how much time you are devoting to the most important parts of your message. A general rule of thumb is you devote opening part of the ad to the problem, middle for introducing your product, and conclude with the benefits where everyone is happy. Almost all successful ads follow this format where \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"underline\":true},\"data\":\"problem is established within the first 10 seconds of the ad\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"ordered\"},\"data\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" Avoid clickbaits\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Have you seen news articles or ads crying out loud for attention? Lose weight, improve complexion, say goodbye to wrinkles in no time. Promises to solve a genuine problem for free in no-time may get you a few clicks but these gimmicks don’t get too far. Those clicks and views will not make your cash register ring. \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"underline\":true},\"data\":\"Never promise what you cannot deliver\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"ordered\"},\"data\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" Assume your audience is intelligent\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"One of the simplest ways to make a good ad is to assume that your audience is as smart as you. If you start with this simple assumption, you will not try to trick them into buying your product but give them the relevant information they need to make a buying decision. Rather than talking about what your product can do, talk about what \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"underline\":true},\"data\":\"they can do\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" with it.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"ordered\"},\"data\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" Don’t be shy of being dramatic\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The great part about selling through a video is that you get to tell a story, be creative. And what’s the point of this creative freedom, if you can’t play things out to their extreme and show the world from a new point of view. Don’t be afraid to play out your customer’s problems or your product’s effects out to the extreme, sometimes almost to the point that they seem outrageous.\\nTo get a taste of dramatic, check out this \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://www.youtube.com/watch?v=RlElzOHRc3c\"},\"data\":\"campaign for Mountain Dew Kickstart.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"ordered\"},\"data\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" Make it a series\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"It’s hard work to create an ad, it costs money, time, effort and it only lasts for a minute. The shelf life of content decreases with each passing day. It’s a good idea to give your audience something they can look forward to. When planning content, try to form a long-term strategy and come up with content for three to four ads at one time with a common theme or storyline. This will help your audience instantly relate with the previous content when you launch new ads. It will increase recall value and will allow you more time to tell a good story.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"ordered\"},\"data\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" Use less words\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"This is a rule not specific to ads but a general rule for good film-making. There is a reason we call them motion pictures and not motion pictures and sounds. Try to say more with your shots rather than relying on background narration. It makes the content more universal since it needs no language to understand. Relying more on visual storytelling will also make it more engaging to watch.\\nHere is example of an ad which talk less and shows more.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"ordered\"},\"data\":\"\"}},{\"contentType\":\"youtube\",\"value\":{\"id\":\"QF1hsOpszmc\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" Try not to leave out the price\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Most ads don’t have a recall value, the ones that are able to arouse consumers interests very often leave them guessing about the price and whether they can afford the service. Remember, price is a selling point … and a very critical one. Don’t leave out this critical piece when you ask a potential customer to make a buying decision.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"ordered\"},\"data\":\"\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\" Make a musical\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The age-old formula of selling using jingles still holds true in the modern internet era. We are humans — we will always sing in bathrooms, while travelling, driving and even sometimes while working. It can pay off big time to have a songwriter compose a catchy tune and rhythm for you. Jingles and songs have been shown to have a high recall value.\\nHere are two musical campaigns which had the audience singing along.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"list\":\"ordered\"},\"data\":\"\"}},{\"contentType\":\"youtube\",\"value\":{\"id\":\"OIJfF2nt6y0\"}},{\"contentType\":\"youtube\",\"value\":{\"id\":\"Mrcmm_diiU4\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Provide a call to action\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Lastly and very importantly, do not forget to include a call to action. Sign up, place an order, subscribe to your channel, whatever it is, make sure you state it loud and clearly. You can even provide a coupon code to track the performance of your campaign.\"}}],\"timeLapsed\":\"4th Jan 2018\",\"publishedDate\":\"January 04, 2018\",\"newReleased\":false}]},{\"id\":109,\"name\":\"Funding\",\"slug\":\"funding\",\"path\":\"/category/funding\",\"brand\":{\"id\":2,\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"internal\":true},\"stories\":[{\"id\":335849,\"title\":\"[Weekly funding roundup April 18-24] VC inflow continues to decline\",\"slug\":\"weekly-funding-roundup-april-18-24-vc-inflow-continues-to-remain-downcast\",\"type\":\"RICH\",\"subtitle\":\"Venture capital funding into Indian startups continues to remain below the $100 million level and this is largely due to the absence of large value deals.\",\"publishedAt\":\"2026-04-24T13:26:50.420Z\",\"updatedAt\":\"2026-04-24T13:52:31.639Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Thimmaya Poojary\",\"username\":\"thimmaya-poojary\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/22035640-2d6d-11e9-aa97-9329348d4c3e/google/profile_image_1774518266893.png\",\"designation\":null,\"path\":\"/author/thimmaya-poojary\"}],\"category\":{\"id\":109,\"name\":\"Funding\",\"slug\":\"funding\",\"path\":\"/category/funding\"},\"excerpt\":\"Venture capital funding into Indian startups continues to remain below the $100 million level and this is largely due to the absence of large value deals.\",\"media\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/Weekly-funding-1741961216560.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/Weekly-funding-1741961216560.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/Weekly-funding-1741961216560.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":2,\"reactions\":{\"contentId\":335849,\"commentCount\":0,\"likeCount\":243,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc32-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"funding-and-investments\",\"name\":\"Funding and Investments\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Weekly Funding Roundup\",\"slug\":\"weekly-funding-roundup\",\"order\":0,\"path\":\"/tag/weekly-funding-roundup\"},{\"name\":\"Ookla\",\"slug\":\"ookla\",\"order\":1,\"path\":\"/tag/ookla\"},{\"name\":\"Indian startup funding\",\"slug\":\"indian-startup-funding\",\"order\":2,\"path\":\"/tag/indian-startup-funding\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"article story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"VC funding remains below the $100 million level\\n\\n\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/Weekly-funding-1741961216560.jpg\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAkAEADASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAAMBBf/EABgQAQEBAQEAAAAAAAAAAAAAAAASEQFh/8QAGQEBAQEAAwAAAAAAAAAAAAAAAAEDAgYH/8QAFhEBAQEAAAAAAAAAAAAAAAAAABES/9oADAMBAAIRAxEAPwDkSSrJLrEe5aRklaSSLpGSVZJIaSlkrSSsNLT4SrJLlGGkpJVkkhpKWStJJDSMkqySRdLYYCsjDAAwwAZnGZwFH//Z\"},\"webStoryUrl\":\"\",\"companies\":[{\"id\":\"1e23b6f0-fd42-11ee-bd72-29f964713616\",\"name\":\"LightFury Games\",\"legalName\":\"LightFury Games\",\"slug\":\"lightfury-games\",\"subtitle\":\"Building AAA games out of India.\\r\\n\",\"website\":\"https://lightfurygames.com/\",\"order\":0}],\"glossaryTerms\":[],\"articleType\":\"Analysis\",\"analyticsData\":{\"alsoReadCount\":0,\"imageCount\":3,\"videoCount\":0,\"companyConnectCount\":0},\"companyBlots\":[],\"videoBlots\":[]},\"snippets\":null,\"trailers\":null,\"path\":\"/2026/04/weekly-funding-roundup-april-18-24-vc-inflow-continues-to-remain-downcast\",\"featured\":false,\"mobilePostJson\":[{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Venture capital inflow  into the startup ecosystem continues to decline as the total this week was less than $100 million for the second time this month. This was largely due to absence of large value deals. \\n\\nThe total funding for the fourth week of April came in at just $81 million from 22 deals. This has not been any appreciable increase when compared to the \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/04/weekly-funding-roundup-april-11-17-steep-fall-in-vc-inflow-into-indian-startups\"},\"data\":\"previous week\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" where the funding amount was $70 million.\\n\\nThis is the fourth time in the year till now that weekly VC funding has been below the $100 million level and this reveals the challenges the Indian startup ecosystem continues to face in raising capital.\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/April24-trends-1777034335579.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"In the current week, only in the pre-Series A and Series A stages of funding saw any activity, which has been the trend for the last two years. These two stages have seen the most number of deals but the capital invested has remained low as they are early-stage.\\n\\nThis decline in the funding momentum has been largely due to two factors. Firstly, given the tough macro economic conditions which has been made worse due to the ongoing tension between US and Iran has stymied the fund inflow. Secondly, a large part of VC money has been flowing into artificial intelligence (AI) startups.\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/April24-stages-1777034366285.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"In India, the number of AI startups continue to remain low in number though there has been some uptick in the recent past.\\n\\nGiven this scenario, the hope is that the second part of the year will see a revival in VC funding.\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"header\":3},\"data\":\"Key transactions\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Dunzo co-founder \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/04/kabeer-biswass-new-startup-raises-rs-108-cr-from-peakxv-blume\"},\"data\":\"Kabeer Biswas\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" raised Rs 102 crore ($11 million approx.) for his new venture, M, from Peak XV Partners, Blume Ventures, and CRED.\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/April24-top3-1777034403966.png\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/04/ms-dhoni-hardik-pandya-bumrah-others-invest-11m-game-tech-firm-lightfury\"},\"data\":\"LightFury Games\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", a game-tech studio, raised $11 million from Blume, V3 Ventures, MIXI, Times Internet and several Indian cricket team members.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2026/04/textile-tech-startup-stch-raises-pre-series-a-round-led-by-omnivore\"},\"data\":\"STCH\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", a textile tech startup raised $5.5 million from Omnivore, Kae Capital and WVC.\\n\\nAI startup \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/ai-story/nudgebee-bags-3-million-funding-led-by-kalaari-capital\"},\"data\":\"NudgeBee\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" raised $3 million led by Kalaari Capital.\\n\"}}],\"timeLapsed\":\"24th Apr 2026\",\"publishedDate\":\"April 24, 2026\",\"newReleased\":true},{\"id\":335813,\"title\":\"MS Dhoni, Hardik Pandya, Bumrah and others invest $11M in game-tech firm LightFury\",\"slug\":\"ms-dhoni-hardik-pandya-bumrah-others-invest-11m-game-tech-firm-lightfury\",\"type\":\"RICH\",\"subtitle\":\"The funding round saw participation from Blume Ventures, V3 Ventures, MIXI, and Times Internet, among others. \",\"publishedAt\":\"2026-04-23T05:54:22.669Z\",\"updatedAt\":\"2026-04-24T05:25:24.602Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Sai 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The company’s backers include Blume, V3 Ventures, MIXI, and Times Internet, among others. \\n\\nThe round also saw cricket players MS Dhoni, Jasprit Bumrah, Hardik Pandya along with Shreyas Iyer, Ravindra Jadeja, Tilak Varma and Sai Sudharsan, come on board as investors. \\n\\nAccording to the company, the newly-raised capital will be used to complete \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://yourstory.com/2025/12/centre-court-capital-maiden-fund-sports-social-gaming-cos\"},\"data\":\"game\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" development and strengthen its live operation capabilities. This includes post-launch infrastructure content pipelines and systems as well as player experience. \\n\\nFounded in 2024 by Karan Shroff, Anurag Banerjee, and Tina Balachandran, LightFury Games is building eCricket, a AAA title that is slated for release this year on mobile. \\n\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"Ex-Unacademy CXO-founded gaming startup LightFury raises $8.5M\",\"thumbnail\":\"https://images.yourstory.com/cs/2/f02aced0d86311e98e0865c1f0fe59a2/online-gaming-1595435856946.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/2024/04/lightfury-games-raises-8-5-million-blume-ventures-mixi-gemba-capital\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"$88\"}}],\"timeLapsed\":\"23rd Apr 2026\",\"publishedDate\":\"April 23, 2026\",\"newReleased\":true},{\"id\":335803,\"title\":\"Textile tech startup STCH raises $5.5M in pre-Series A round led by Omnivore\",\"slug\":\"textile-tech-startup-stch-raises-pre-series-a-round-led-by-omnivore\",\"type\":\"RICH\",\"subtitle\":\"Bengaluru-headquartered STCH will use the capital to expand its AI capabilities, R\u0026D, and partnerships with textile mills and global fashion brands\\r\\n\",\"publishedAt\":\"2026-04-23T00:30:00.000Z\",\"updatedAt\":\"2026-04-23T14:39:42.343Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Thimmaya Poojary\",\"username\":\"thimmaya-poojary\",\"order\":0,\"imageUrl\":\"https://images.yourstory.com/cs/users/22035640-2d6d-11e9-aa97-9329348d4c3e/google/profile_image_1774518266893.png\",\"designation\":null,\"path\":\"/author/thimmaya-poojary\"}],\"category\":{\"id\":109,\"name\":\"Funding\",\"slug\":\"funding\",\"path\":\"/category/funding\"},\"excerpt\":\"Bengaluru-headquartered STCH will use the capital to expand its AI capabilities, R\u0026D, and partnerships with textile mills and global fashion brands\\n\",\"media\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/STCH-1776868911850.png\",\"thumbnail\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/STCH-1776868911850.png\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/STCH-1776868911850.png\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":2,\"reactions\":{\"contentId\":335803,\"commentCount\":0,\"likeCount\":156,\"dislikeCount\":0,\"fbShareCount\":0,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":0},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc32-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"funding-and-investments\",\"name\":\"Funding and Investments\",\"type\":\"RICH-ARTICLE-TOPIC\",\"order\":0}],\"tags\":[{\"name\":\"Just In\",\"slug\":\"just-in\",\"order\":0,\"path\":\"/tag/just-in\"},{\"name\":\"STCH\",\"slug\":\"stch\",\"order\":1,\"path\":\"/tag/stch\"},{\"name\":\" Zetwerk\",\"slug\":\"zetwerk\",\"order\":2,\"path\":\"/tag/zetwerk\"},{\"name\":\"Omnivore\",\"slug\":\"omnivore\",\"order\":3,\"path\":\"/tag/omnivore\"},{\"name\":\"textiles\",\"slug\":\"textiles\",\"order\":4,\"path\":\"/tag/textiles\"}],\"contentType\":\"Editorial\",\"storySchemaType\":\"news story\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"STCH is founded by former Zetwerk employees\\n\\n\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/2/220356402d6d11e9aa979329348d4c3e/STCH-1776868911850.png\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"$89\"},\"webStoryUrl\":\"\",\"companies\":[{\"id\":\"de9c4400-8eb1-11ea-98c9-71fbd9778353\",\"name\":\"omnivore \",\"legalName\":null,\"slug\":\"omnivore-\",\"subtitle\":\"Omnivore Partners is a venture capital firm based in Mumbai, India. 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With improving trade dynamics, including free trade agreements with the UK and Europe as well as easing tariffs from the USA, we believe this is a defining moment to build a globally leading, AI-native textile innovation powerhouse from India,” said Payala. \\n\\nOmnivore Managing Partner Mark Kahn said, “Narahari and Aseem bring rare depth as they understand both the materials science and the supply chain realities of getting sustainable textiles to market at scale. 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The development comes a few days after the brand announced that it would go \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"link\":\"https://vegconomist.com/fashion-und-beauty/the-body-shop-will-be-100-vegan-certified-by-2023-introduces-refill-system/\"},\"data\":\"100 percent vegan by 2023\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\". \\n\\n“The refill stations will be set up in our existing stores and will let people refill their bottles instead of buying new products. There is a different compliance here (in India) so we are working on that and hope to launch before another wave of pandemic hits us,” says \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Shriti Malhotra, Chief Executive Officer, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The Body Shop (India), over a call with \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"YourStory\"}},{\"contentType\":\"text\",\"value\":{\"data\":\". \\n\"}},{\"contentType\":\"blockquote\",\"value\":{\"formats\":{},\"data\":\"The shops, which are called “The Workshops”, will first be rolled out in stores across Mumbai and then open in other metro cities. “It makes sense to enter metros because that’s where a major chunk of our customers comes from,” Shriti says.  \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Existing brand stores will be converted into refill stations and the brand's products will also be sold alongside. \\n\\nThe brand currently has \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"more than 200 stores across 65-70 cities \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"and about 60 percent of 700 products are vegan. The brand operated in skin, bath and body, men’s makeup, fragrances and gifting, among other categories.  \\n\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/5/d72b5ef09db411ebb4167b901dac470c/Imagefj5i-1623824407681.jpg\",\"caption\":\"\u003cp\u003e\u003cem\u003eShriti, a practicing vegan, has been The Body Shop (India)'s CEO for more than a decade\u003c/em\u003e \u003c/p\u003e\"}},{\"contentType\":\"alsoRead\",\"value\":{\"title\":\"How these friends are solving footwear wastage, with their vegan shoe brand clocking Rs 3 Cr turnover\",\"thumbnail\":\"https://images.yourstory.com/cs/21/0a385fc03e6011e999df3d1594bbde2c/Untitleddesign14-1623151120395.png?fm=png\u0026auto=format\u0026h=100\u0026w=100\u0026crop=entropy\u0026fit=crop\",\"publishedUrl\":\"https://yourstory.com/smbstory/greensole-sustainable-vegan-shoes-footwear-recycling-business\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Originally launched in 1976, The Body Shop was \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"one of the first skincare brands to advocate for no-animal testing \"}},{\"contentType\":\"text\",\"value\":{\"data\":\"while developing products. \\n\\nAfter coming to India in 2006, the brand, which had higher price points, has tried to become more mass in its appeal by introducing trial packs and also bringing the price points between Rs 200 and Rs 2,000. \\n\\nDuring the pandemic the brand introduced WhatsApp stores and modified their website to facilitate direct ordering, as more and more customers were shopping online due to store closures. Most orders were delivered through the brand's stores across the country. \\n\\n“We had our shopkeepers delivering products everywhere at any given hour,” Shriti says.\\n\\nThe company has also launched new ranges, including a lemon-based skincare and bath  range and a perfume range that can be mixed to create new fragrances. \\n\\n“There will be more product launches very soon and we are also going to develop our website further for more customer engagement,” Shriti says. About 25-30 percent of the skincare brand’s business comes by selling on online channels.  \\n\"}},{\"contentType\":\"blockquote\",\"value\":{\"formats\":{},\"data\":\"A few years ago, The Body Shop was probably the only brand operating in the cruelty-free segment in India. But today numerous homegrown direct-to-consumer brands are available to consumers.  \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"These include Sequoia India-backed Mamaearth, Kama Ayurveda, and Kerala-based Juicy Chemistry. Pureplay Skin Sciences, which runs skincare brand Plum, provides incentives to customers who send used bottles back to the firm for recycling. \\n\\n\"}}],\"timeLapsed\":\"17th Jun 2021\",\"publishedDate\":\"June 17, 2021\",\"newReleased\":false},{\"id\":199258,\"title\":\"Five new animal species discovered in Tibet\",\"slug\":\"five-new-animal-species-discovered-tibet-macaque-monkey-snake\",\"type\":\"RICH\",\"subtitle\":\"The discovered species are a type of macaque (a genus of gregarious Old-World monkeys), bushmaster snake (venomous), and three kinds of frogs.\",\"publishedAt\":\"2021-04-19T10:26:28.524Z\",\"updatedAt\":\"2021-04-19T10:31:49.742Z\",\"brand\":{\"name\":\"YourStory\",\"slug\":\"yourstory\",\"locale\":\"en_GB\",\"path\":\"/\"},\"metadata\":{\"authors\":[{\"name\":\"Press Trust of India\",\"username\":\"press-trust-of-india\",\"order\":0,\"imageUrl\":null,\"designation\":null,\"path\":\"/author/press-trust-of-india\"}],\"category\":{\"id\":139,\"name\":\"Social \u0026 Green News\",\"slug\":\"social-green-news\",\"path\":\"/category/social-green-news\"},\"excerpt\":\"The discovered species are a type of macaque (a genus of gregarious Old-World monkeys), bushmaster snake (venomous), and three kinds of frogs.\",\"media\":\"https://images.yourstory.com/cs/wordpress/2015/07/yourstory-frog-goa.jpg\",\"thumbnail\":\"https://images.yourstory.com/cs/wordpress/2015/07/yourstory-frog-goa.jpg\",\"defaultThumbnail\":\"https://images.yourstory.com/cs/wordpress/2015/07/yourstory-frog-goa.jpg\",\"brandSpotlight\":null,\"removeAds\":null,\"curatedCategories\":[],\"sponsoredStory\":null,\"isRegistrationRequired\":false,\"timeToRead\":3,\"reactions\":{\"contentId\":199258,\"commentCount\":0,\"likeCount\":100,\"dislikeCount\":0,\"fbShareCount\":88,\"twitterShareCount\":0,\"linkedinShareCount\":0,\"shareCount\":88},\"articleTopics\":[],\"richArticleTopics\":[{\"id\":\"991ecc33-663e-11eb-b571-b76e0f3e580d\",\"slug\":\"general-news\",\"name\":\"General 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In\",\"slug\":\"just-in\",\"order\":0,\"path\":\"/tag/just-in\"},{\"name\":\"Tibet\",\"slug\":\"tibet\",\"order\":1,\"path\":\"/tag/tibet\"},{\"name\":\"animals\",\"slug\":\"animals\",\"order\":2,\"path\":\"/tag/animals\"},{\"name\":\"discovery\",\"slug\":\"discovery\",\"order\":3,\"path\":\"/tag/discovery\"}],\"contentType\":\"\",\"storySchemaType\":\"\",\"parentGlossary\":null,\"sameParentGlossary\":[],\"schemaData.HowTo.StepsText\":\"\",\"AIGeneratedStory\":\"false\",\"storyShortHeading\":\"\",\"thumbnailMetadata\":{\"thumbnailSquare\":\"\",\"thumbnailDouble\":\"https://images.yourstory.com/cs/wordpress/2015/07/yourstory-frog-goa.jpg\",\"thumbnailVideo\":\"\",\"thumbnailBlur\":\"data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAgAEADASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAQACBP/EABYQAQEBAAAAAAAAAAAAAAAAAAABEf/EABkBAQACAwAAAAAAAAAAAAAAAAIAAQMFB//EABURAQEAAAAAAAAAAAAAAAAAAAAB/9oADAMBAAIRAxEAPwDvFQcuaNKpEkDONgoTFgsbsWFEaQLEBSMWsYisKEMGNYcKLf/Z\",\"thumbnailAssetAspectRatio\":2},\"webStoryUrl\":\"\",\"companies\":[],\"glossaryTerms\":[],\"articleType\":\"News 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of the terrestrial wildlife in the \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Tibet Autonomous region\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" carried out by the \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"regional forestry bureau\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"Global Times \"}},{\"contentType\":\"text\",\"value\":{\"data\":\"reported on Monday.\\n\\nCovering an area of 6,346 sq km, this was a second such investigation carried out by the bureau, the report said.\\n\"}},{\"contentType\":\"blockquote\",\"value\":{\"formats\":{},\"data\":\"The discovered species are — a type of \u003cb\u003emacaque\u003c/b\u003e (a genus of gregarious Old-World monkeys), \u003cb\u003ebushmaster snake\u003c/b\u003e (venomous), and three kinds of \u003cb\u003efrogs\u003c/b\u003e.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"The investigation also discovered \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"20 species\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\" that were not previously known to habitat in Tibet.\\n\\nThe white-cheeked macaque is the only mammal of all the five new species. Its place of dwelling was \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Medog county\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", which is the last county in \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Tibet bordering Arunachal Pradesh\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\".\\n\\nThe species was first described by its discoverers, \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"Chinese primatologists Li Cheng, Zhao Chao, and Fan Pengfei\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", in 2015.\\n\\nIt is the first primate species in recent decades to be named by Chinese scholars, and is also the most recent new macaque species to be described in an academic paper, the report said.\\n\\nWhite-cheeked macaques are stout with the males significantly larger than the females. These animals' backs range from yellowish-brown to \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true},\"data\":\"chocolate-brown colours\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\", while their cheeks sport the distinct greyish-white hairs that gave them their name.\\n\\n\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"bold\":true,\"italic\":true},\"data\":\"Protobothrops himalayanus \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{\"italic\":true},\"data\":\"— \"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"a type of bushmaster snake — was discovered in the Himalayas in 2012. Its most distinctive features are its red head and red eyes. It can grow up to 1.5 meters in length.\\n\"}},{\"contentType\":\"image\",\"value\":{\"src\":\"https://images.yourstory.com/cs/wordpress/2015/07/yourstory-frog-goa.jpg\",\"caption\":\"\u003cp\u003eRepresentational image\u003c/p\u003e\"}},{\"contentType\":\"text\",\"value\":{\"data\":\"The discovery of the snake is seen as a big challenge to the notion that the Himalayas are a desolate and lifeless region.\\n\"}},{\"contentType\":\"blockquote\",\"value\":{\"formats\":{},\"data\":\"Liu Wulin, a researcher with \u003cb\u003eTibet's Forestry Planning and Research Institute,\u003c/b\u003e told the \u003cem\u003eGuangming Daily \u003c/em\u003ethat the discovery of such a large venomous snake is an indication of local species diversity and that the local ecological environment is highly native and not damaged as predators need a complete food chain to survive.\"}},{\"contentType\":\"text\",\"value\":{\"formats\":{},\"data\":\"Over 900 researchers were involved in the investigation, which examined the distribution of wild animals in Tibet, their habitats, population size, and changing trends.\\n\\nIdentifying threats to the habitats of wild animals, an examination of their domestication, breeding, and trade were also focussed during the investigation, the report said.\\n\"}}],\"timeLapsed\":\"19th Apr 2021\",\"publishedDate\":\"April 19, 2021\",\"newReleased\":false}]}]},\"index\":12}]}]\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>(function(){function c(){var b=a.contentDocument||a.contentWindow.document;if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'9f1f0abb4b3e2382',t:'MTc3NzEzNzg3Mw=='};var a=document.createElement('script');a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script></body></html><style data-styled="" data-styled-version="5.3.11"></style>