Youth Market Culture Pulse presented by HypeLife Brands

Concepts x New Balance S.E.A.L 999 Launch Event

Mon, 30 Jul 2012 19:20:48 -0700

Billed as the successor to last year's celebrated New Balance 999 collaboration, Boston's Concepts and NB have linked up once again - this time to cre... Read more

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Levi’s Vintage Clothing Fall/Winter 2012 Collection Lookbook

Mon, 30 Jul 2012 19:17:44 -0700

Inspired by Brooklyn, NY boxers and bikers of the ... Read more

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What’s New With Mobile and Millennials?

Mon, 30 Jul 2012 19:15:58 -0700

Using mobile phones while shopping is a hot topic among marketers and retailers. The daily buzz is deafening with new research ... Read more

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Millennials Are the Tastemakers in Food

Thu, 28 Jun 2012 09:21:58 -0700

Our last few posts have focused on Millennial eating trends, and with good reason. Millennial foodies are literally the ... Read more

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'Deserve to Die' Campaign Puts Lung Cancer in Spotlight

Thu, 28 Jun 2012 09:18:32 -0700

A funny thing happens when you plaster U.S. cities with posters saying certain types of people "deserve to die." ... Read more

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Black Scale 2012 Summer Lookbook

Thu, 28 Jun 2012 09:13:42 -0700

For Summer 2012, Black Scale unveils its new comprehensive lookbook. Showcasing a range of looks in a trippy multitude of repeated images, the lookboo... Read more

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adidas Originals James Bond for David Beckham Fall/Winter 2012 Collection Video

Thu, 28 Jun 2012 09:12:55 -0700

Undefeated’s James Bond and football sensation David Beckham ... Read more

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Weekend Offender SS 2012 ‘Home For The Weekend’ Campaign

Sun, 03 Jun 2012 08:20:09 -0700

Weekend Offender’s already released a lookbook for their SS 2012 Collection, but this particular shoot is a little more ... Read more

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The Hundreds ‘Selvedge Denim’ Johnson Mid

Sun, 03 Jun 2012 08:14:22 -0700

The Hundreds ‘Selvedge Denim’ Johnson Mid
FORMAT MAGAZINE URBAN ART FASHION | MAY 31, 2012
http://pulse.me/s/9Peuk

We’re very impressed with what The Hundreds has put out with their newest special edition sneaker. The Selvedge Denim ... Read more

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Nike x Tom Sachs: "Space Camp" Collabo

Thu, 31 May 2012 00:05:00 -0700

The much-anticipated Nike and Tom Sachs collaboration is taking sneaker design—and marketing—out of this world. Called “Space Camp,” this Wes Anderson-esque promo video for the design partnership features a fictional strength training routine for a trip to Mars. The “astronauts” wear NASA-themed Nike kicks in the quirky video that has viewers both scratching their heads and begging for more. Already bloggers have been putting the NASA branded Air Jordans on their product wish lists. Talk about a giant leap!

Source: Trendera

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Stussy ZOZO CHAPT 5th anniversary Exclusive Slip-On

Tue, 29 May 2012 05:57:29 -0700

Stussy is known for maintaining long-lasting partnerships, or “Tribe” members, spanning across various cultural markets under the mutual goal of building international recognition. Now celebrating its 5th year since initially spreading the brand’s peaceful word...http://hypebeast.com/2012/05/stussy-zozo-chapt-5th-anniversary-exclusive-slip-on/

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Odd Future Photoshoot for XXL by Terry Richardson

Fri, 25 May 2012 12:59:09 -0700

Terry Richardson is arguably one of the most sought-after celebrity photographers for his naturally simple and candid shots of artists, actors and musicians that perfectly capture the unique personality of each subject. Hip-hop group Odd Future stopped by...http://hypebeast.com/2012/05/odd-future-photoshoot-for-xxl-by-terry-richardson/

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Facebook Introduces New iPhone Camera App

Fri, 25 May 2012 12:59:02 -0700

Despite their highly publicized and expensive purchase of iPhone camera application Instagram and its associated social network, Facebook has just introduced their own internally-developed camera app for the iPhone. http://hypebeast.com/2012/05/facebook-introduces-new-iphone-camera-app/

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How "Call of Duty" is Making its Network More Social Through Content

Fri, 25 May 2012 12:59:00 -0700

The Call of Duty franchise is so successful that one could imagine Activision execs hunkered down in their lair, Dr. Evil-style, counting their billions and billions in revenue. Call of Duty: Modern Warfare 3 was the fastest...http://www.fastcocreate.com/1680816/how-call-of-duty-is-making-its-network-more-social-through-content

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Rad New Video from the Vagabond Skate Team

Mon, 30 Apr 2012 00:21:55 -0700

The Vagabond team drops their latest production, a video smorgasbord of skate shenanigans captured off the unsuspecting streets of Vietnam and Thailand. “Hello my Friend” is directed, filmed and edited by Charles Lanceplaine with additional filming credits due to Anthony Claravall...http://hypebeast.com/2012/04/vagabond-hello-my-friend-by-charles-lanceplaine/

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M.I.A. – New Album and Come Walk With Me Preview Video

Mon, 30 Apr 2012 00:13:27 -0700

M.I.A.’s forthcoming album, Matangi isn’t expected to drop until sometime this summer, however there was no hesitation from the artist on hinting at her own anticipation for it, before releasing this... http://hypebeast.com/2012/04/m-i-a-come-walk-with-me-preview-video/

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At Last, A Millennial Segmentation

Mon, 30 Apr 2012 00:11:20 -0700

Millennials are the most diverse generation in history, yet there is a tendency to assume they are the same when it comes to their technology habits, political beliefs, shopping behavior, food preferences, media habits, and more. Last week, I learned... http://millennialmarketing.com/2012/04/at-last-a-millennial-segmentation/

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Daniel Young Skateboards

Thu, 29 Mar 2012 00:08:37 -0700

By using premium Hawaiian and other exotic woods, Daniel Young has created some great looking wooden skateboards. Handmade and veneered, the woods used have not been dyed or ... http://www.formatmag.com/design/daniel-young-skateboards/

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Hong Kong Fixie Film

Thu, 29 Mar 2012 00:06:35 -0700

Directed by Eddie Yo, “Ride” is a seven minute video filmed entirely in monochrome and quite nicely captures what it feels like to be riding in the busy streets of Hong Kong. Navigating treacherous streets and back ... http://hypebeast.com/2012/03/hong-kong-fixie-hardcore/

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DC X SBTG: Enter The Dragon (Video)

Thu, 29 Mar 2012 00:01:00 -0700

After showing off the zodiac-inspired line that consists of dishware and tees, DC and SBTG filmed a little promo called ‘Enter The Dragon.’ The clip features a group of masked skaters in search of a box full of... http://www.formatmag.com/news/dc-sbtg-enter-dragon/

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