Dana Lookadoo spoke to Heather Lloyd-Martin’s SEO Copywriting Certification class on
March 27, 2013 to explain why and how optimizing for social media is important, especially if your goals of developing content are increasing audience engagement and going viral…and ranking! View the presentation below via SlideShare.

Why is social media important?

Topics covered the latest trends in social media, what’s being shared where, a ranking factors survey, and how the search engines are interpreting engagement signals to influence ranking. Included was a recent quote by Duane Forrester of Bing during the Search Police panel at SMX West:

Maybe you say “the jury is out on how social affects SEO.” If that’s you, you still want your content to be shared and get traffic. If you don’t plan your social sharing snippet and optimize your page with the right code, your dreams of going viral with your content may flop (and probably will).

Bottom line: How you look in social is important!

Dana covered the “how” with tips on using Open Graph protocol, including use of the WordPress SEO plugin to help create those tags. Other best practices addressed how to optimize sharing of content on Facebook and Google+ as well as making tweets retweetable on Twitter. (Say that 3 times fast…)

SEO Copywriting Certification students got an overview of the Structured Social Sharing Formula presented at MozCon in July 2012. Resources included access to download an updated worksheet to help plan out each post and ideas for going viral.

What about you?

What are your best practices to ensure your killer content gets as many reshares, likes, and retweets as it deserves?

What about me? Glad you asked! It’s time to optimize this site and stop using the excuse of the “cobbler’s shoes!”

Optimizing for Social – Why & How: SEO Copywriting Certification Presentation by Yo! Yo! SEO . Word-of-Mouth SEO - Optimize your online conversation

Catch some live shots from SMX Expo West 2013 - one of the must-attend search marketing conferences! View over 160 live shots of panels and people hanging out on the SMX Expo floor with booths and vendors. Here are a few pair of shoes that hit the Explo floor as well.

The Flickr slideshow was so big that it slowed the page down. So just click on the image below to see more.

SMX West 2013 – Lots of people, fun & search marketing madness

Were you at SMX West this year? What’s your favorite memory? Did you take photos? Let us know in the comments below.

Photos from SMX West 2013 by Yo! Yo! SEO . Word-of-Mouth SEO - Optimize your online conversation

This is the launch of a new series called the “Handshake Audit.” Handshake what? I’ll explain…

Many search marketers and SEO consultants know the feelings that result from meeting a business owner who inspires you. You visit their website and immediately see a few items that can be easily improved. You don’t want to solicit business but just want to help.  That scenario happened on February 2, 2013 upon visiting ShariFitzpatrick.com.  I had just heard Shari Fitzpatrick speak and was incredibly touched and motivated by her. I decided it was time to give something back to business owners who make a difference in my life and/or the lives of others.

The Handshake Audit is Born

Breaking it down…

• A handshake symbolizes meeting, greeting, wishing someone farewell. It’s an exchange between two people. Five fingers and a palm clasp each other in a momentary grip. The handshake is short and not lengthy.
• An SEO audit is like a health check of one’s website. Audits are often lengthy, in-depth, and address technical issues, content, and how search engines and people see a website.

Our handshake audits will identify the top 5 or so SEO improvements for a website - a quick overview. The goal of this mini audit is to identify quick essentials, issues that a business owner can easily fix or implement to improve their online presence and visibility in the search engines and the experience of their website visitors.

Enter Shari Fitzpatrick

Shari is the founder of Shari’s Berries. Known originally as a “chocolate dipper” who created the world’s finest line of gourmet-dipped strawberries, she is also an author and speaker. I attended a workshop where Shari spoke on How to Build a Business with Integrity at Thrive Women’s Conference at Bayside Church in Granite Bay, California. I learned that her previous million-dollar company was sold to a well-known e-commerce company in what Shari calls her “David-and-Goliath story.” It’s what can happen when an unknowing entrepreneur allows investors to get more than 51%.

Shari Fitzpatrick of Shari’s Berries & Dana Lookadoo

She transparently shared how failure has opened doors to new ventures and other success opportunities. ShariFitzpatrick.com is now her online home base and launching pad for her speaking engagements and where you can buy her book, Berried in Chocolate. (She explains how she took her dream from start-up to multi-million dollar success and how you can do the same!)

You can even get the book dipped in chocolate!

Alright, let’s get to the audit…

Mini SEO Audit of ShariFitzpatrick.com

The first optimization tip relates to another site Shari mentioned may be going live later this year, and the other key points provide some low-hanging fruit (not dipped in chocolate) that will increase and improve her online visibility.

>> TheBerryFactory.com – Redirects

TheBerryFactory.com is one of her brands that 301 redirects to the home page of ShariFitzpatrick.com. I explained to Shari that she should remove the redirect and host this site on its own. Why?

• A 301 redirect tells search engines that a page is permanently located elsewhere.
• This redirect passes most of the PageRank to the target page.
• The signal being sent says TheBerryFactory.com has permanently moved and whatever “authority” it had should be passed onto ShariFitzpatrick.com.
• Removing the redirect will allow TheBerryFactory.com to gain/regain strength, give it some history again, thus enabling it to have online visibility. Heck, it can then start acquiring links to build life back into the domain!
  • The WaybackMachine (archive.org) shows the site did live, as early as December 2007.

Temporary Sites

If TheBerrryFactory.com is to live again, Shari and company would do well to build out a website that has at least 3 pages (preferably more) to stake its claim in Internet ground. Options would be:

1. Home page with content about the The Berry Factory, maybe a little about its history and/or future goals.
2. A page that has a gallery of chocolate-dipped strawberries with a little information on how they are made or possibly the most unique chocolate-dipped items ever made. Maybe pictures of its former location in Sacramento.
3. A contact page or email subscribe page so visitors can contact or sign up for Shari’s email list.

This gives the search engines something to index and let’s them know this domain is alive and kickin’.

>> ShariFitzpatrick.com – Tips

Below are a few tips to improve the home page.

SharFitzpatrick.com Home Page

Title Tag

The title tag is one of the most important elements on a page.

• It is code in the <head> that tells people and search engines what your page is about.
• It controls what shows in the browser tab and when someone bookmarks a page.
• Most importantly, the title tag is the first thing people see about that page in the search engine result snippet (SERP).

They should be written like the title of a newspaper article – short, and containing keywords (phrases) that describe the page.

The SERP shown below is the display from a search for “Shari’s Berries Book.”

SERP for “Shari Fitzpatrick”

A more optimized title tag that’s under 70 characters could be:

“Shari Fitzpatrick – Founder of Shari’s Berries – Speaker – Author”

Meta Description

The meta description tag is also code in the <head>, yet it’s not visible anywhere other than in the search snippet. This is an opportunity to write a call to action or text that summarizes the page, copy that will entice the searcher to click through to visit the page.

ShariFitzpatrick.com doesn’t have any meta descriptions on the pages, which means that Google determines what to write.

The SERP shown below is the display from a search for “Shari’s Berries Book.” Notice how it’s different based off the search query?

SERP for “Shari’s Berries Book”

A more optimized meta description that’s under 150 characters could be:

“Shari Fitzpatrick, the creator of Shari’s Berries gourmet dipped strawberries, is a speaker and author. Learn about her book, Berried in Chocolate.”

(Caveat: Google maintains the right to rewrite the meta description and the titles if you don’t do a good enough job!)

Image Slider

There are a number of reasons why it’s best not to use a slider at the very top of your home page. There are better ways to present your information. Enough said on that for now.

Shari’s image slider is showing some valuable images that depict the connections and some famous fans. The value in this can be invaluable. How can this be improved is she feels it’s necessary>

• Images need “alt” text, alternative text that describes what’s in the images to search engines and when users mouse over them.
• The display needs to be static is size without adjusting to fit the size of the images. The current slider causes the page to “jump.” Some really good content about Shari and the history of Shari’s Berries follows the slider, but one’s eye has to jump to read it.

Pro Tip:
She has some really cool images taken with Willie Nelson, Kathy Ireland, Demarcus Cousins, and more. She could get double value by hosting those images on Flickr. This would bring traffic in from Flickr, and she could embed a Flick slideshow on the site – DOUBLE WIN!

Links:
Be strategic about links from your home page. The home page of a website is often the page that has the highest PageRank (value). Linking out from that page sends a little of that value to the linked pages. It’s especially important that none of those precious links are broken.

Follow Links: The term “Follow” when used to describe a set of links usually refers to following, liking or becoming a fan of them on social media sites like Twitter, Facebook, Google+, LinkedIn, etc.  The section to “Follow Shari” leads to links that are not her social properties.

“Follow” links to external non-social media sites.

Plus, one of these links is broken, and another goes to a news site that has no reference to Shari or her berries.

Pro Tip:
Save these links for an “About” or “Testimonials” or “As Seen In” page.

Broken Link: The footer “Twitter” link to https://twitter.com/berryfactory - OOPS, no one is there! It’s a broken link and let’s down the site visitor who is expecting a Twitter profile. Not much more needs to be said about that. 

OK, that’s a wrap for our first Handshake Audit.

In the world of SEO, details matter. Sometimes, especially in competitive spaces, minor details matter a lot!

Shari Fitzpatrick has huge potential with her 2 websites. A takeaway for Shari from this audit parallels her life story:

Winner of the 1st Handshake Audit – Shari Fitzpatrick of Shari’s Berries by Yo! Yo! SEO . Word-of-Mouth SEO - Optimize your online conversation

“Know Thy Audience” is the theme of the presentation given by Dana Lookadoo at PubCon Las Vegas 2012 – Developing Audience Personas for SEO. The 10 Commandments for Personas cover a process to get corporate participation when redesigning a company website based on audience tasks and needs with a focus on search engine optimization. Audience personas fuel content marketing and all online marketing efforts. The presentation provides sample surveys, questionnaires, and worksheets to use with your company team to put a name and face to your audience personas.

View the presentation on SlideShare:

Please drop your tips and insights into the comments below.

10 Commandments to Developing Personas for SEO #PubCon Preso by Yo! Yo! SEO . Word-of-Mouth SEO - Optimize your online conversation

Are you one of millions who use Google Analytics to learn about your website visitors’ behavior?

Do you realize that by default you are tracking your own visits (and edits), which can lead to inflated traffic numbers?

Don’t let your employees pollute your data and skew your reports. You want to measure what your audience is doing on your site. You don’t want internal testing or “ego” visits to bio pages affect your traffic data. Filter yourself (and your employees’ visits) out of your Google Analytics profiles. You don’t want to make decisions from data skewed by a webmaster who may make hundreds of visits a day.

Keep reading to learn how to setup your Google Analytics profiles to remove your internal traffic from your reports in order to track only external visitors.

The steps below show you how to set up a clean profile for your website.

Setting Up Analytics Profiles

Google Analytics tracks ALL visits, including those by your employees. Exclude your internal traffic from your reports to focus only on the data from your customers and prospects. Setting up profiles will help you weed out internal traffic.

BEWARE: Google Analytics profile filters are permanent.

As soon as you apply profile filters, the filtered out data gets discarded. You will not be able to retrieve it, unless you create several profiles.

SAFE SOLUTION: Set up the raw and filtered profiles in your account. (You must be an admin to view and motify profiles.)

1. Raw Profile
   This profile has no filters. All the activities get recorded. Your raw profile can be your backup or reference point if something goes wrong with filtered profiles. ALWAYS have a raw profile.
2. Master Profile
   Use this profile for your reports. Apply it to your production website. Filter out your internal traffic from this profile to focus on your audience.
3. Test Profile
   You will be making changes to your Google Analytics setup in the process of analyzing your website. Create a test profile where you can test your filters and your goals without permanently damaging your master profile. When testing new settings, apply them to this profile first. Then, let it run for a little while to collect data. If all works as expected, incorporate the changes into your master profile.
4. Development Profile
   Depending on your website setup, you can use this profile to apply to your staging servers. Apply this profile just to your testing or web development server.

Filter Out Internal Traffic

Filter out your internal traffic as a part of setting up your master profile. There are 3 ways you filter out visits, by:

• IP address
• IP range
• Cookie

Set up filters in your Google Analytics Admin area (shown right).

1. Click on the Admin button in upper right.
2. Select the Profiles tab.
3. Select the Filters tab (shown below).

Exclude Employee Computers

In order to exclude visits from employees’ (and outside contractors’) computers, create a new filter. Give it a name that makes sense.

Adding A New Filter in Google Analytics

Exclude Static IPs

Static IP addresses are one of the easiest ways to exclude traffic for a few people working in your office. Simply add each computer’s IP addresses to the filter.

This method is also useful if you have a few remote employees accessing the site. Exclude their IPs as well.

Filter Traffic by IP in Google Analytics

1. Create a new filter.
2. Name it something like “Mary’s Home IP” or similar.
3. Select Predefined filter.
4. Exclude traffic from IP addresses and that are equal to IP.
5. Enter the IP address of the computer you want to exclude.
   • TIP: Use What Is My IP or to find out your IP address is.

Exclude Dynamic IPs

You’ll need to exclude dynamic IP addresses if you have a fair number of people working at the office. It is more efficient to exclude IPs by range than one-by-one-by-one (ad infinitum).

This method is also helpful if you have multiple office locations.

Exclude Traffic by IP Range in Google Analytics

1. Create a new filter.
2. Give it a name.
3. This time, however, select Custom filter.
4. Exclude Visitor IP Address and enter your filter pattern.
   • TIP: It can be simple like this example with a hyphen indicating the range or include regular expressions.

Exclude by Cookie

It may be impossible to have a static IP address. In that case, set a cookie on your employees’ computers to exclude them based on the cookie. Your employees will need to visit a specific page that will set a cookie on their computer.

This method works for those who travel and/or when you have to set up demos at trade shows, for example.

Exclude Traffic by Cookie in Google Analytics

1. Create a new filter.
2. Select Custom filter.
3. Select User Defined from the Filter Field pull down.
4. Enter the word by which you chose to identify your employees.
5. KEY: Create a page that sets the tracking cookie.
   • Read the detailed description on how to set up tracking by cookie.

The Result? Audience Data

The only way you will be able to make the right decisions about your website is when your data reflects your true website audience and not that of your employees, your marketing team, or your Web developers. When your internal traffic is removed, your data represents the visitors you care about.

Resources

• How do I exclude my internal traffic from reports? – from Google
• Google Analytics setup checklist
• Google Analytics Install [video]
• Learn about reports [video]

Have any additional tips to share or your own blog post that shows how to filter IP addresses? Please share below.

Filter Yourself Out of Google Analytics Profiles by Yo! Yo! SEO . Word-of-Mouth SEO - Optimize your online conversation

Are you excited about PubCon 2012? I am! To kick off the pre-conference search marketing festivities, I had a chance to “hang out” on Google Plus with Arnie Kuenn, President of Vertical Measures, to discuss my session, “Developing Audience Personas for SEO.”

What you’ll learn from the video interview is our process for collaboratively working with clients, specifically the C-Suite (executive team, product management teams), to help them dig in and discover who they are writing for and how to develop content that is not only SEO-friendly but also converts to leads and sales. At PubCon, I’ll be sharing our personas templates – worksheets for collecting information and tracking it throughout the content and site-development life cycles.

CONFESSION: This was my first Google+ Hangout. I learned that recording via my laptop’s wireless microphone gave me a lisp I never had before. I also learned the quality of a built-in webcam is, well, something to be desired. Aside from that, I’m pretty impressed with Google’s technology and their integration within Google+.

Transcription (edited)

Arnie:  Hi. I’m Arnie Kuenn, President of Vertical Measures. We’re a search, social, and content marketing agency in Phoenix, Arizona, and I’d like to introduce you to Dana Lookadoo. She’s an SEO consultant and trainer at Yo! Yo! SEO. How are you doing, Dana?

Dana:    I’m doing very well, Arnie. Nice to be here, thank you.

Arnie:  Great. It’s been a long time since I’ve actually seen you in person.

Dana:    Yeah, we get to do that at PubCon real soon.

Arnie:   Yes. Well, I don’t know when people will see this but it’s two months from when we’re recording this anyway. I know you’re on two or three different sessions and one of them is called “Developing Audience Personas for SEO.” I was hoping maybe you could take a couple of minutes and tell our viewers what they might expect by attending your session.

Dana:    Okay, great. Actually, what I’m going to be covering is the aspect of what’s involved in working on a re-design and handling personas, so that you’re actually looking at working with a corporate. I’ll be talking about getting the C-suite involved in this and a little bit about the workshops and the processes that you can have with them.  They tend to think, “Oh, we know our audience.” Well, maybe they don’t really know the audience. So I’m going to talk about some of the process that you can go through with them.

What I’ve put together is like holding a workshop, and they actually get to have pictures of people and put them on a piece of paper. Kind of like the old schools, so that they’re involved. So, I’m going to share a little bit about that process as well as sharing a worksheet that you can capture.  That information and worksheet can then carryover to the content development process.

Then, we’re going to cover a little bit more about the survey gathering, so that you’re gathering analytics from your website (so that this is also based on data) and gathering information from your customers and how that information comes back. That gets fed to the C-suite and then, at this point, we can start talking about keyword research, how we would approach the people in that aspect, and then how this can get carried on to the content development team.

So the people who are actually writing content now have a worksheet in front of them.  They have that information. They understand that person. They understand their needs. They understand their tasks. They understand their main points, including why that the content would also include any objections that the audience may have.  All gets written into it so it becomes a flow. We’ll call it a redesigned persona development flow. That’s kind of the CliffsNotes version.

Arnie:  Yeah, excellent. You said you do workshops on these? Are they half day, full day, or what kind of workshops?

Dana:    Normally in the workshop, you go to a client’s site for the full day.   We did one recently with a product development team so you’ve got the actual product group; the people who are developing software for instance with this client. For instance, we brainstorm up on the board to identify the different types of personas and then narrow them down to what everyone would agree would be their audience.

Everyone has a worksheet and we have a bunch of photos and pictures of people that they sort through and they figure out who their persona is going to be. They decide to either work in teams or singularly and write out their persona. It’s a fantastic way to really get into their heads. They get really creative. They give them names.

Then, obviously from there you want to follow up with some data and look at different tools that’ll give you data – Yahoo Clues, Facebook – more on the data approach. What I’m going to focus on is that integration of working collaboratively with a client.

Arnie:  Excellent. Well, it sounds like it’s going to be a great session. As you and I were chatting just before we went on air it turns out we’re on a session that you’re moderating called “The Content Engine” and I’m really looking forward to that as you can probably expect.

Dana:    Yeah, I’m looking forward to that too. As I mentioned, it’s great because the personas feeds right into what you’re doing with content.

Arnie:   Right, super.

Dana:    I look forward to that.

Arnie:  Great. I will be too. All right, well that is all the time we have and I want to thank you for your time, Dana. I really, really appreciate it and I really look forward to seeing you in Las Vegas in October at Pubcon.

Dana:    I do too, Arnie. Thank you.

Arnie:   All right. Thanks everyone.

* * *

About Arnie Kuenn

Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company helping their clients get more traffic, more leads, and more business.  Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. He is a frequent speaker and author of content marketing book Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing available on Amazon. You can find Arnie on Twitter, Google Plus and LinkedIn.

About PubCon

Pubcon is the premier search and social media conference and expo which will be taking place in Las Vegas from October 16 -18, 2012.  Pubcon Las Vegas 2012 is supported by the industry’s leading  businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising. It will offer a week-long look at the future of technology presented by many of the world’s top speakers. Check out conference updates via @PubCon on Twitter.

OK, that was fun!

Are you preparing for PubCon in Las Vegas? Check out Tips for Speaking, Moderating & Attending PubCon 2012 for more goodies.

Will we be seeing you there? Let us know. Team Yo! Yo! SEO will be there. Look for my tweets via @lookadoo and those of Lyena Solomon via @lyena.

Shout out a Yo! for Pubcon!

Developing Audience Personas for SEO at #PubCon 2012 [VIDEO] by Yo! Yo! SEO . Word-of-Mouth SEO - Optimize your online conversation

Below are some success tips for those who are speaking at PubCon, moderating 1 or more panels, and for everyone attending the coveted search and social media conference. This will be my 2nd year speaking at PubCon Las Vegas 2012 and my 5th as an attendee. It’s a well-attended, multi-day (and night) conference. In other words, there are a lot of sessions, numerous people to see, many networking opportunities, on top of Vegas night life. Here’s how to get the most out of it.

Speaking at PubCon

Before I get to the tips, I get to dominate this section by telling you that…

I’m speaking on a panel - Developing Audience Personas for SEO along with Melyssa St. Michael and Michael King.  Focus of my session will be on the persona-development process, early-stage information gathering, and how to track (and keep track of) it all. You’ll learn about:

• Interviewing key stakeholders for persona development
• Helping corporate develop content by understanding and considering their audience.
• Establishing website goals and conversion events based off audience needs
• High-level persona research

Melyssa and Michael will kick out some outstanding insights for developing personas.

Speaking Tips

OK, PubCon speakers, here are a few tips for you to make the most out of the experience:

1. Connect with your fellow speakers in advance to ensure you don’t duplicate content.
2. Attend the Speaker’s Enclave on Monday, October 15, from 1:00-5:00. It’s a brain trust – a roundtable session where the latest industry trends and opinions are shared. It’s also a nice opportunity to connect and meet other speakers.
3. Put your session times on your calendar, and set a reminder to show up at least 15 minutes early.
4. Bring your PowerPoint presentation with you on a jump drive. Don’t rely on the Tech Team. Have a backup.
5. PLEASE… DO NOT do the following:
   • Talk about yourself or your company for the 1st minute. A brief intro is fine. No sales pitches!
   • Chew gum. (Enough said.)
   • Read your notes. You’re speaking NOT practicing your reading-out-loud skills.
   • Show, don’t tell. Provide real-life examples, screenshots, and illustrations.
6. Prepare your presentation after viewing Rand Fishkin’s Making Presentations Better, remembering rule #1: Bullets kill kittens!
7. Create a SlideShare account, and upload your presentation shortly after your session. Your attendees will appreciate it, and you’ll enjoy SEO benefits as well.

Ted Ule Speaking at PubCon 2010

Moderating a Panel

Don’t take your moderating job lightly! I’ve experienced hands-off and involved moderators. The first leaves you with butterflies in your stomach wondering about logistics. The later helps you to be well prepared. At PubCon 2012, I’ll be moderating The Content Engine with Pat Strader, Alison Zarrella, Arnie Kuenn, and Christina Zila. I’ll be following these tips in preparation:

1. Reach out to each of the speakers via email to coordinate logistics.
2. Get an idea of the speakers’ outlines to ensure topics do not duplicate each other.
3. Reminder speaker’s when their presentations are due, what time they are speaking, when they should arrive. A friendly email may be greatly appreciated.
4. Make sure you know how to pronounce each speaker’s name. Don’t fumble over it at the microphone!
5. Pay attention. Take notes during their sessions. Prepare some questions. If the Q&A is a little slow to get started, you don’t have to prime the pump.
6. DO NOT sit on the panel texting on your cell while the speakers are at the podium!

Attending PubCon

I’m sure most of you know to bring clothes and comfortable shoes. (No streaking in high heals!) What else? All PubCon attendees can enhance their conference experience by knowing the following:

Raven Tools Poker Tournament at PubCon 2011

1. Buy Monorail tickets in advance and save! Get discount tickets on the Monorail from October 15 – 18, 2012. The discount expires expires on October 2, 2012.
   • I bought a 3-day pass, equaling a $6.00 savings if just planning to travel from the hotel to the Conference Center two times a day. BUT, the pass allows you to access the Monorail as many times as you’d like in that period.
   • CAVEAT: If you’re staying at Treasure Island, you may not need the Monorail pass, since there is a conference shuttle.
2. Take a free limo from the Las Vegas airport to your hotel, courtesy SEO Web Hosting.
3. Go to the networking parties. Contrary to popular belief, it’s not all about free alcohol! Quite a bit of business takes place during the networking events, so bring your business cards and a device to capture insider tips and ideas.
4. Attend #EpicDinnerVegas. Period. RSVP to Alan Bleiweiss via Twitter using hashtag #EpicDinnerVegas.
   • Better yet, if you have a company, become an Epic Dinner sponsor!
   • Yo! Yo! SEO is proud to be a Gold Sponsor of this year’s dinner.
5. Take pictures, and upload them to Flickr as part of the PubCon group pool.
6. Bring throat lozenges. You’ll be talking a lot.
7. Tote along energy bars in case you miss a meal or snack.
8. If you plan to go out to some of the night clubs, some guys may not be ready to put on slacks. Jeans and shorts are not allowed in many establishments.
9. Power up! Bring extension cords, spare batteries, and charge your own body with some good sleep!

Dave Roher Taking Pictures At PubCon

Okay, it’s your turn. Are you speaking? Moderating? Attending PubCon? What are your tips for a successful conference?

Tips for Speaking, Moderating & Attending #PubCon 2012 by Yo! Yo! SEO . Word-of-Mouth SEO - Optimize your online conversation