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By: Kayla Johnson There is always something happening. Interest rates fluctuate. Inventory tightens or floods. Policies change. Headlines get louder. And now, more than it has in quite some time, the global landscape feels unpredictable. Conversations about geopolitics, the economy and the future seem to show up everywhere, including in real estate. And when uncertainty increases, so does anxiety. I’ve …
By: Matt Clements I’m now one of the biggest producers in one of the biggest real estate markets in the country. But let me be crystal clear: none of this happened by accident. Fifteen years ago, I got serious coaching for the first time. I took that guidance and built my entire business from the ground up to run almost …
Most real estate professionals all have that one thing they absolutely don’t want to do: public speaking, door-knocking, networking. The reality is that not partaking in certain aspects of the business could be costing you money or keeping you from reaching your full potential in the business. YPN member, real estate trainer and presenter, Heather Haase, recently covered some common …
By: Nicole Slaughter Graham [Editor’s note: Applications for the 2027 Leadership Academy have closed] Each year, 20 real estate professionals are selected for the National Association of REALTORS® Leadership Academy — a program designed to prepare members for service at the highest levels of the association. The application process is competitive and requires time, but from what four YPN members …
By: Kayla Johnson Welcome to the world where bricks and dreams collide: the dynamic realm of real estate. In this bustling industry, leading with empathy is not just a “nice to have.” It’s the cornerstone for forging robust connections, understanding client needs and fostering a positive and supportive atmosphere. The reality is that we as real estate professionals are guiding …
By: Khalid Bryan As a real estate professional, you are an entrepreneur. And entrepreneurship is not easy on the mind. Traditional jobs come with stress, too. But entrepreneurs carry a different weight. You are the CEO, the marketer, the accountant, the manager and the brand. You live without the predictability of a steady paycheck. In real estate, that pressure multiplies. …
By: Chris Heller Did you know that 80% of real estate agents burnout in their first two years? From finding suitable properties to pricing them to market demand and listing them, working in real estate is taxing. The constant need for a fresh set of ideas and solutions can be draining. The lack of routine and a schedule combined with …
By: Amy McCann If you earned your real estate license after 2020, your foundation was built in a fast, frenzied market — multiple offers, waived contingencies and homes selling before sign riders went up. But for a while now, the market has been telling a different story. Inventory has grown, buyer behavior has shifted and pricing power is no longer …
By: Emma Miller In today’s real estate market, the right technology stack can level the playing field for new agents competing against veterans with decades of experience. But with thousands of apps promising to revolutionize your business, where do you start? We asked several Young Professionals Network (YPN) Georgia chapter members to share the apps they actually use (not just …
By: Lee Davenport, Ph.D If you’re a solopreneur, then you are your business’s Chief Marketing Officer (CMO), among many things. And, unlike most careers, there are active marketing campaigns that spoof and diminish the work of real estate professionals, such as this video by a popular content creator, in which she severely mischaracterizes the job. Ugh! In other words, your …
