marketing . web . design

Investment Attitude

zacheos — Fri, 30 Jul 2010 12:00:24 +0000

We have all head the saying, “It takes money to make money.” In marking that could not be more accurate. If you refuse to spend on marketing, how do you expect your business to grow? I recommend that clients change their perception of marketing spending and think of it as investing rather than as spending. Investing in marketing is like putting money into a 401k for the company, it may take a while but in the end it will pay off.

Get Some Help!

zacheos — Thu, 29 Jul 2010 12:00:06 +0000

Admit it… You are human! You are limited in the number of things that you can actually accomplish in any given day, week, month, year. To be a successful marketer you must learn to manage efficiently and recognize the power of collaboration. Take a step back from your operations and asses your current work flows and office structure. Always look for ways to increase productivity through effective management.

1-2-3-Logos.com Is Officially Open For Business

zacheos — Wed, 28 Jul 2010 19:39:45 +0000

We are excited to announce that 1-2-3-Logos.com is now open for business. We have simplified the typical logo ordering process, put you in direct contact with the artist, made getting additional branding products and websites easy, and rounded it all off with high quality printing services at fantastic rates.

To celebrate the opening we are offering 10% Off All Products & Services from now until August 13, 2010!

To take advantage of this great discount,
use Promo Code “LAUNCH10″ in your shopping cart.

Getting you new logo, branding, and website is as easy as 1-2-3, get started today!

WordPress 3.0 Widget Bugs – Widgets Not Saving

zacheos — Wed, 28 Jul 2010 19:27:13 +0000

Now that WordPress 3.0 has been out for a couple of months I have had the chance to use it on a couple of new websites. And I have to say, so far the experience has been pretty impressive. However, there seem to be some odd bugs in the widget system.

The bug presents itself when you try to add new widget areas to the site. At first everything seems to be working correctly and you see the widget areas listed in your WordPress admin, but none of the changes will save. No matter what, some of the widgets areas won’t save the widgets or options.

After a couple of hours of pulling out my hair trying to figure out why some of my widgets were working correctly and some were not I finally found the answer… For some reason WordPress 3.0 will not accept capital letters in the widget area IDs!

If you use IDs like “bannerOne” or “headerArea” your Widget Areas will appear to be working in the WordPress admin panel, but none of the widgets you add will actually save state. To get around this, you must convert all of your Widget IDs in the functions.php file to lowercase names and you may also need update your template if you call the Widget Areas by ID.

Embrace Your Humility

zacheos — Tue, 27 Jul 2010 12:00:52 +0000

If one thing in marketing is certain, it is that nothing is ever certain. You may consider yourself a marketing pro, but you are deluding yourself if you think you know how consumers will respond to your advertising. You may have a pretty good guess, you may be right some of the time, but you do not and can not know without doubt. Consumers are human and as such are not predictable. Embrace your own humility and you will be a better marketer as a result.

Follow Through

zacheos — Mon, 26 Jul 2010 12:00:10 +0000

Many marketing ideas have lived and died without ever getting a chance to work, simply because those in charge of the campaign failed to follow through. Some people are better at generating ideas than implementing them, some are actually scared of implementation, and others are just not organized enough to follow through properly. What ever the reason, without a well defined plan for follow through no marketing campaign can ever reach its potential.

Why Do People Buy?

zacheos — Fri, 23 Jul 2010 12:00:24 +0000

In one word, the answer is trust. In order to build customer loyalty, you must value the relationship between you and the customer over the transaction itself. This is especially important if you are selling complex products or services. Most sales and marketing people simply do not understand this most fundamental, and some believe incorrectly that trust is built by the sales pitch.

Fearing Failure is Not an Option

zacheos — Thu, 22 Jul 2010 12:00:02 +0000

As a small company or entrepreneur you must be willing to embrace risk; fearing failure will do you no good. As a small to mid-size company one of your distinct advantages over the bigger competition is your size. As a small company you are free to move quickly and change your marketing faster than others. While big companies are evaluating a market, you can already be setting up camp.

Patience is Most Important

zacheos — Wed, 21 Jul 2010 12:00:31 +0000

People, especially clients, often expect immediate results. In the world of marketing this is just possible. Successful marketing requires a long-term, patient approach to work. The goal of marketing is generally about changing people’s behavior and affecting their decision making process, and that does not happen over night.

Advertising & Marketing Are Not the Same

zacheos — Tue, 20 Jul 2010 12:00:00 +0000

Strategic marketing covers pricing, products, distribution methods, marketing communications, promotions, advertising, sales, and more. Basically everything that has to do with selling a company image or a product is marketing; from the pricing of the products to the packaging they are sold in. Even the channels that products are services are sold through is a… Read the rest