Zako blog

WE CANNOT ENHANCE!

Simon Jones — Sat, 09 Jan 2010 13:28:52 +0000

Well it’s happened again and inspired me to write a short blog. Digital photographs (including scanned, downloaded, stolen from Google images and digital cameras) are known as bitmaps. ANY TIME a photograph or video (different to some line drawings, see later) reaches the computer screen, it is converted to a bitmap (if it wasn’t one [...]

Article Speed Writing

sally — Thu, 07 Jan 2010 11:36:22 +0000

When you are writing an article for publication, you are holding yourself up as an expert in your field. It’s a great way to get recognised and to drive traffic to your main website. The more you write and distribute the more interest and traffic you’ll generate. Today there is a huge amount of competition when [...]

How Articles Can Get You More Newsletter Subscribers

sally — Tue, 29 Dec 2009 11:29:04 +0000

Dear Freelance Copywriter, I send out a monthly newsletter but my list isn’t growing. I’ve listed my website on loads of free advertising sites and I’m even paying for advertising, but I’m not getting any new sign-ups. What can I do? Yours sincerely Billy-No-Mates Dear Billy-No-Mates, Number one, you’re not alone. Even though you’re putting a [...]

FIGHT! The ultimate test for social networking

Simon Jones — Sun, 20 Dec 2009 19:38:54 +0000

Contestants Simon Cowell – Stuck to traditional marketing methods based on years of business experience. Tracy Morter – A photographer from Essex with no marketing experience in the music industry at all. This week, both people went head to head. Weapons? Simon Cowell – TV Show – The X Factor, one of the most popular audience participation tv shows in [...]

The 12 days of Christmas – Website Style

Simon Jones — Tue, 15 Dec 2009 03:35:43 +0000

On the twelfth day of christmas my true love gave to me twelve PEOPLE TYPING eleven LUCKY LEADS ten BUYERS BUYING nine PAYPAL PAYMENTS eight EMAIL ERRORS seven SURFERS SURFING six ADWORD VOUCHERS *** [with gusto] FIVE THOU-SAND HITS four SUPPORT REQUESTS three COMPLAINTS two NEW CLIENTS and a CARTRIDGE IN THE PRINTER Merry Christmas one and all* *If you don’t celebrate Christmas, have a nice few free days off [...]

Direct Response Copywriting

sally — Tue, 08 Dec 2009 10:14:13 +0000

Direct response copywriting is everywhere and can take several different forms – such as a direct-mail campaign or direct response ads. Many companies employ direct response copywriting. But you must ensure that what you are writing is interesting and compelling enough to get your reader’s attention. When you are doing direct response copywriting, you [...]

The Power That Is Blogging

sally — Thu, 26 Nov 2009 10:11:15 +0000

It seems like just about everyone has a blog these days. Do you have one yet? Well, if not (or even if you do), continue reading and see for yourself why blogging is so popular. What is a Blog? Basically, it is a web page that contains short articles, known as posts, on a variety of [...]

What number should I use on my website?

Simon Jones — Fri, 13 Nov 2009 15:53:33 +0000

I get asked this time and time again. Most people I meet start out wanting a non-geographic number as they feel an 0845 or even an 0800 number looks more professional. This is not always a good thing but does have it’s place. For local businesses, a local number is always best as you demonstrate instantly [...]

What Is Freelance Copywriting Anyway?

sally — Thu, 05 Nov 2009 10:05:03 +0000

I have a blog which contains loads of articles about freelance copywriting. But for those of you who are new to the art of copywriting, this blog will focus on giving an introduction to the subject and why it is in such high demand today. Take a look around you. Every where you look someone is [...]

A short friendship and a lot of work. Will it pay off?

Simon Jones — Sun, 01 Nov 2009 11:27:34 +0000

Driving home the other night, something scooted across the road forcing me to stop suddenly. I pulled over and found a very friendly king charles with no name tag. I pulled the leash out of the car and had a walk around trying to find someone with an empty lead or at least to see [...]

7 Ways Article Marketing Can Increase Your Profits

sally — Thu, 22 Oct 2009 10:57:44 +0000

There have been a number of posts and forum discussion about the value of article writing. Well it’s not a fad – writing articles and marketing with articles is one of the best and fastest ways to market your business. Don’t believe me? OK then, I’ll prove it. Here are seven ways you can benefit [...]

Proofreading Perfection

sally — Tue, 06 Oct 2009 11:51:15 +0000

Proofreading is most probably the most boring pastime known to man but it is also the one thing that stands between a letter, email or newsletter of quality and a shoddy piece of marketing that lands itself in the bin. It is a job that most people avoid like the plague, but proofreading should be [...]

4 Steps to Great Advertising Copywriting

sally — Tue, 22 Sep 2009 11:43:30 +0000

Advertising copywriting is an essential tool that all businesses should be using for their on and off line marketing strategies. In my ealier post on copywriting services I illustrated this point with the well known example of Kelloggs during the American repression. But it’s not just the fact that you can’t let your advertising and marketing [...]

Copywriting and Cornflakes – 4 Reasons Why Copywriting Services Work

sally — Tue, 01 Sep 2009 10:35:51 +0000

So what exactly are copywriting services? Well, if you are a business that does a lot of marketing – that’s probably just about every business – copywriting services are what can turn your surviving business into a thriving business. Copywriting is basically another word for sales writing. Therefore you can see how much it would impact on [...]

Does copyright stifle creativity?

Simon Jones — Sun, 23 Aug 2009 06:24:11 +0000

This video was brought to my attention by Richard Perry and I think it paints a wonderful ideal which the 21st century has trouble addressing. It does not talk about copy and redistribution which is unquestionably illegal but about adapting other’s works to make it different for non-commercial purposes. The ability to do so is [...]

A Positive Copywriter Is a Happy Copywriter

sally — Tue, 18 Aug 2009 09:25:37 +0000

I don’t want to give you the wrong impression here, I’m not implying that copywriters are a miserable bunch; we’re quite a fun crowd really. This article tackles the issue of positive writing – you’ll be amazed at the difference it can make to your sales copy. If a freelance copywriter is to build rapport, create [...]

Copywriters Are All Plain Janes

sally — Tue, 04 Aug 2009 10:10:03 +0000

No! I’m not putting down copywriters – why would I? After all I’m one. The plain Jane comment is more of a metaphorical one. This article is all to do with keeping your writing simple – copywriting has no place for literary egos! The title of this blog probably needs a bit of explanation before I [...]

Can branding work against you? The Starbucks Story

Simon Jones — Mon, 27 Jul 2009 13:31:47 +0000

Starbucks is a huge name, some say it’s better known than any car company in the US and one that is known and trusted in the UK. But does the Starbucks brand image goes against everything it stands for? If Starbucks want to be the local coffee shop and not an overused high street cliché, then [...]

Active Copywriting

sally — Thu, 23 Jul 2009 10:17:54 +0000

For your sales writing to have an impact on your reader, it has to be interesting. The best way to do that is to speak directly to your reader and don’t lecture them – and keep your writing active. Not sure what I mean? Read on and all will become clear. What do I mean by [...]

Copywriter’s Tool Box – Power Words

sally — Tue, 07 Jul 2009 10:43:41 +0000

The most powerful tool that a copywriter has in their armoury are words. They are the cogs that make the whole sales machine work. In this post I shall look at using power words within copy. So let me begin by asking you a question: Q: What is the one thing that freelance copywriters are always [...]

Web Design Swansea/Cardiff

Simon Jones — Sun, 28 Jun 2009 15:44:42 +0000

It’s finally here! Zako Media is shortly moving to South Wales. We will continue normal operations, existing websites will remain unaffected and we will be more contactable. Why is Zako Media moving to Swansea? We’re currently based near London and so paying what I like to call ‘London Tax’ which is basically artificially raised prices of transport, [...]

How was it for you?

Simon Jones — Sat, 27 Jun 2009 16:03:45 +0000

A big part of marketing is about the image you project from inside your company as well as out. As someone who wants to come across as very helpful with a supportive and can-do attitude, I got into the habit of asking clients after my final invoice ‘How do you feel it went so far? [...]

Twitter for good and Twitter for evil

Simon Jones — Sat, 27 Jun 2009 15:45:02 +0000

The news of Michael Jackson’s passing was quickly widespread, it was probably the fastest news story ever to reach the world and it did so because of technology, namely Twitter. Within minutes of the article appearing on TMZ’s website, it was global! I was following closely using one of my favourite Twitter news tools; Twitscoop [...]

When is a spade NOT a spade?

Simon Jones — Tue, 23 Jun 2009 17:16:36 +0000

… when it’s a product… not funny? it shouldn’t be, let me explain: A man walks into DIY Emporium, he looks at spades, he chooses one, buys it and leaves. A perfect sale, no problems …except that he didn’t want a spade… What this man really wanted was a hole in the ground to plant some potatoes. [...]

Copywriting Creativity

sally — Tue, 16 Jun 2009 11:59:56 +0000

Great Freelance Copywriting isn’t just about putting pen to paper or fingers to keyboard. It involves far more skill than that – in fact you could call it an art. There may not be any paint involved but words are intricately woven together into something powerful and compelling. There is no magic formula as it [...]