Zako blog

Copywriting

sally — Mon, 02 Aug 2010 11:00:43 +0000

The demand for copywriting will always be strong. Why? For many consumers, the only way to be able to discern the differences between competing products is through the marketing. This ensures that freelance copywriters are needed. Any companies looking to send a consistent message to their consumers will employ copywriters. Some companies not looking ahead [...]

Search Engine Optimisation Copywriting

sally — Thu, 01 Jul 2010 10:52:39 +0000

SEO website copywriting continues to develop each and every day. As more people turn to the internet to find local services, more and more companies are relying on their organic search engine results for a higher percentage of sales. This will ensure that search engine copywriting will continue to be in demand. Why? The number [...]

5 Benefits of Article Marketing

sally — Tue, 01 Jun 2010 11:44:09 +0000

In the past I have blogged about the 7 Ways Articles Increase Your Prospects, Publicity and Profits, because I believe that writing articles is a great way to promote your business. Few people realise the influence that an article can have. I talk to a lot of people who say they’ve heard that article marketing [...]

Chat Roulette – Online Marketing Potential

Simon Jones — Sat, 03 Apr 2010 17:10:39 +0000

Web marketing is fairly unique to offline marketing in that the technology and trends are changing constantly. Audiences move from site to trend by the time a campaign hits the last one. April fools day coupled with the random 1-2-1 webcam website chatroulette provided a great opportunity for one soft drinks manufacturer to show that [...]

Web design – simplified

Simon Jones — Sat, 03 Apr 2010 16:49:40 +0000

No amount of Jargon-free sales pitches will ever truly get across the benefits of working with Zako Media. But for a REALLY dumbed down version. I turn to my old friend XKCD who help keep me sane in times of computer trouble, car trouble, dog trouble… well general problems:

DRT Auto in Clydach, Swansea – AVOID AVOID AVOID

Simon Jones — Mon, 08 Mar 2010 19:21:30 +0000

I don’t do this often but I’ve just had an interesting discussion with DRT Auto used car sales and servicing company in Clydach Swansea. A brief history; I saw DRT Auto advertising a few cars on ebay and decided to pop up to Clydach and see what used cars they had in stock. A rather [...]

What do customs do when they can’t find drugs?

Simon Jones — Tue, 23 Feb 2010 11:57:40 +0000

I occasionally watch these ‘customs’ docusoaps on TV where they send drug sniffer dogs into airports and cut open children’s books to find stashes of cocaine in the cover. It’s all fascinating stuff, and it’s amazing to see what people try and get away with. I’ve always wondered however, what happens if they get it [...]

First attempt at a virtual tour

Simon Jones — Sat, 20 Feb 2010 16:34:34 +0000

After buying a tripod for the animal rescue video project (more on that later), I decided to experiment. This is my first attempt at a virtual tour. If I can perfect the technique, perhaps we can offer it as a service. For the time being however, there are too many niggling problems at the moment. [...]

Coffee Art

Simon Jones — Sat, 13 Feb 2010 20:57:56 +0000

Some people have commented on my use of ‘coffee expert’ mentioned in blogs, business cards and website. I once worked as a manager of a coffee shop in Hemel Hempstead. My proudest achievement there was trebling the coffee bar turnover by arranging outdoor seating with the council, at the time it was strangely unheard of, [...]

Google Buzz – Takes direct aim at Twitter and Facebook

Simon Jones — Wed, 10 Feb 2010 14:37:16 +0000

Google have been approaching the social market for some time, rumours have spread about the potential to buy Twitter, at one point Facebook were also eyeing up this microblogging platform before taking their own steps and adapting their news feed into a media rich frenzy of status updates, chipmunk videos and people finding strange objects [...]

WE CANNOT ENHANCE!

Simon Jones — Sat, 09 Jan 2010 13:28:52 +0000

Well it’s happened again and inspired me to write a short blog. Digital photographs (including scanned, downloaded, stolen from Google images and digital cameras) are known as bitmaps. ANY TIME a photograph or video (different to some line drawings, see later) reaches the computer screen, it is converted to a bitmap (if it wasn’t one [...]

Article Speed Writing

sally — Thu, 07 Jan 2010 11:36:22 +0000

When you are writing an article for publication, you are holding yourself up as an expert in your field. It’s a great way to get recognised and to drive traffic to your main website. The more you write and distribute the more interest and traffic you’ll generate. Today there is a huge amount of competition [...]

How Articles Can Get You More Newsletter Subscribers

sally — Tue, 29 Dec 2009 11:29:04 +0000

Dear Freelance Copywriter, I send out a monthly newsletter but my list isn’t growing. I’ve listed my website on loads of free advertising sites and I’m even paying for advertising, but I’m not getting any new sign-ups. What can I do? Yours sincerely Billy-No-Mates Dear Billy-No-Mates, Number one, you’re not alone. Even though you’re putting [...]

FIGHT! The ultimate test for social networking

Simon Jones — Sun, 20 Dec 2009 19:38:54 +0000

Contestants Simon Cowell – Stuck to traditional marketing methods based on years of business experience. Tracy Morter – A photographer from Essex with no marketing experience in the music industry at all. This week, both people went head to head. Weapons? Simon Cowell – TV Show – The X Factor, one of the most popular [...]

The 12 days of Christmas – Website Style

Simon Jones — Tue, 15 Dec 2009 03:35:43 +0000

On the twelfth day of christmas my true love gave to me twelve PEOPLE TYPING eleven LUCKY LEADS ten BUYERS BUYING nine PAYPAL PAYMENTS eight EMAIL ERRORS seven SURFERS SURFING six ADWORD VOUCHERS *** [with gusto] FIVE THOU-SAND HITS four SUPPORT REQUESTS three COMPLAINTS two NEW CLIENTS and a CARTRIDGE IN THE PRINTER Merry Christmas [...]

Direct Response Copywriting

sally — Tue, 08 Dec 2009 10:14:13 +0000

Direct response copywriting is everywhere and can take several different forms – such as a direct-mail campaign or direct response ads. Many companies employ direct response copywriting. But you must ensure that what you are writing is interesting and compelling enough to get your reader’s attention. When you are doing direct response copywriting, you should [...]

The Power That Is Blogging

sally — Thu, 26 Nov 2009 10:11:15 +0000

It seems like just about everyone has a blog these days. Do you have one yet? Well, if not (or even if you do), continue reading and see for yourself why blogging is so popular. What is a Blog? Basically, it is a web page that contains short articles, known as posts, on a variety [...]

What number should I use on my website?

Simon Jones — Fri, 13 Nov 2009 15:53:33 +0000

I get asked this time and time again. Most people I meet start out wanting a non-geographic number as they feel an 0845 or even an 0800 number looks more professional. This is not always a good thing but does have it’s place. For local businesses, a local number is always best as you demonstrate [...]

What Is Freelance Copywriting Anyway?

sally — Thu, 05 Nov 2009 10:05:03 +0000

I have a blog which contains loads of articles about freelance copywriting. But for those of you who are new to the art of copywriting, this blog will focus on giving an introduction to the subject and why it is in such high demand today. Take a look around you. Every where you look someone [...]

A short friendship and a lot of work. Will it pay off?

Simon Jones — Sun, 01 Nov 2009 11:27:34 +0000

Driving home the other night, something scooted across the road forcing me to stop suddenly. I pulled over and found a very friendly king charles with no name tag. I pulled the leash out of the car and had a walk around trying to find someone with an empty lead or at least to see [...]

7 Ways Article Marketing Can Increase Your Profits

sally — Thu, 22 Oct 2009 10:57:44 +0000

There have been a number of posts and forum discussion about the value of article writing. Well it’s not a fad – writing articles and marketing with articles is one of the best and fastest ways to market your business. Don’t believe me? OK then, I’ll prove it. Here are seven ways you can benefit [...]

Proofreading Perfection

sally — Tue, 06 Oct 2009 11:51:15 +0000

Proofreading is most probably the most boring pastime known to man but it is also the one thing that stands between a letter, email or newsletter of quality and a shoddy piece of marketing that lands itself in the bin. It is a job that most people avoid like the plague, but proofreading should be [...]

4 Steps to Great Advertising Copywriting

sally — Tue, 22 Sep 2009 11:43:30 +0000

Advertising copywriting is an essential tool that all businesses should be using for their on and off line marketing strategies. In my ealier post on copywriting services I illustrated this point with the well known example of Kelloggs during the American repression. But it’s not just the fact that you can’t let your advertising and [...]

Copywriting and Cornflakes – 4 Reasons Why Copywriting Services Work

sally — Tue, 01 Sep 2009 10:35:51 +0000

So what exactly are copywriting services? Well, if you are a business that does a lot of marketing – that’s probably just about every business – copywriting services are what can turn your surviving business into a thriving business. Copywriting is basically another word for sales writing. Therefore you can see how much it would [...]

Does copyright stifle creativity?

Simon Jones — Sun, 23 Aug 2009 06:24:11 +0000

This video was brought to my attention by Richard Perry and I think it paints a wonderful ideal which the 21st century has trouble addressing. It does not talk about copy and redistribution which is unquestionably illegal but about adapting other’s works to make it different for non-commercial purposes. The ability to do so is [...]