zanox Press Feed

zanox appoints Gregory Binsfeld as Regional Manager for international growth markets

zanox — Wed, 19 Aug 2009 12:25:00 +0200

Top senior affiliate marketer now in charge of business development within the US, UK, Eastern Europe and Asia Pacific regions

Berlin/London – August 19, 2009. zanox, a global leader for performance-based online marketing, has named Gregory Binsfeld to serve as the company's Regional Manager in the United States, United Kingdom, Eastern Europe and the Asia Pacific region. Gregory Binsfeld started his career at zanox in 2007 as a Global Director, supporting and defining strategic sales initiatives for all of zanox’s managed regions.

The experienced affiliate marketer is now in charge of continuing the focus of acquiring and managing global key-client publisher partnerships, while also establishing strategic advertiser sales initiatives. He manages a global sales team of 26 employees, responsible for developing zanox’s ongoing sales initiatives.

“I am extremely excited to work with my new global sales teams, for they truly have the valuable skills and knowledge within Affiliate Marketing. I strongly believe that this will help ensure our ongoing success in my newly appointed regions”, says Gregory Binsfeld, Regional Manager US, UK, EE and APAC. “We will continue to accelerate and drive forward the vision of zanox’ global initiative, focusing on A-client Publisher and Advertiser sales within my regions.”

“We feel confident that with the strong Publisher base Gregory helped to develop within the US, UK, Eastern Europe and Asia Pacific in the past years and the effects of the zanox Publisher Initiative, we will see even more positive growth in the regions for 2009”, says Thomas Hessler, CEO and co-founder of zanox.

Over the past eight years Gregory Binfeld has streamlined management processes and improved sales figures for various Affiliate Marketing and Ad Network companies, including Commission Junction, TradeDoubler, and Adconion. At zanox, he reports directly to the board.

About the zanox Publisher Initiative

The zanox Application Store and the $2 Million Dollar Application Store Contest are part of the zanox Publisher Initiative, which helps publishers in the zanox network to easily monetize their business ideas with enhanced services, features and support for all zanox partners. The central hub of the Publisher Initiative includes the company’s continuous expansion of zanox affiliate marketing features, the recently launched zanox Web Services as well as the zanox VIP Club for top-performing publishers.

"The zanox Publisher Initiative aims to take the overall quality of our network, products and services to a yet unrivalled level," says Uwe Bormann, Marketing Director of zanox. "By leveraging the market’s feedback to address our partners’ needs, we’re striving to become the global ‘Network of Choice’."

About zanox

ZANOX.de AG is a global market leader for performance-based online marketing and has established a strong presence in all core markets around the world. More than 2000 prestigious international companies rely on the zanox affiliate network and sector-specific expertise in all sectors where innovation is taking place. Affiliate programmes provide companies with global solutions for efficiently marketing their products and services on the Internet. zanox attaches great importance to the quality and the continuing development of its affiliate sites, whose owners are also being motivated by quick and transparent returns.

zanox’s international focus is strengthened by its Global Alliance Partner (GAP) program. Furthermore, in June of 2008, the first zanox Campus opened its doors at the company’s headquarters in Berlin to serve as an international meeting point for developers and designers.

For further information, please visit www.zanox.com, blog.zanox.com, www.twitter.com/zanox or www.zanox.com/events

zanox launches first Application Store for the affiliate marketing industry

zanox — Wed, 3 Jun 2009 17:50:00 +0200

New single sign-on zanox Connect provides easy and secure solution for integrating applications; Entries to the zanox $2 Million Application Store Contest may now be uploaded to the Application Store

Berlin – 3 June 2009 – zanox, a global leader for performance-based online marketing, today launched the Open Beta version of its new zanox Application Store, the world’s first application store for the affiliate marketing industry, as well as its new single sign-on solution zanox Connect, which enables smooth and easy application integration for a seamless user experience.

The zanox Application Store is an innovative b2b-platform that gives publishers and advertisers the opportunity to discover new performance-based marketing tools. Designed to help developers monetise their innovations, such as widgets, software and services for the Internet and mobile world, the zanox Application Store enables developers to introduce and distribute their applications directly to zanox’s network of more than one million publishers and over 2,000 international advertisers worldwide. Furthermore, the zanox Application Store gives access to the network’s 60 million product offers that can be retrieved automatically via zanox Web Services.

Quality benchmark system helps finding best-performing applications

Publishers and advertisers will be able to use the zanox Application Store to discover ready-to-use applications, widgets and software services. In order to guide users through the steadily growing number of product offers and help them identify the best-performing and most successful applications, the zanox Application Store will use a quality benchmark system: In order to ease the search process, zanox AdRank indicates how the applications are performing. In addition, a star-ranking system as well as a comment function shows the level of satisfaction from previous users.

With the zanox Application Store, developers can easily reach out to the entire zanox customer base and, in the beginning, earn money in a traffic-sharing model. At a later stage, developers will be also able to charge advertisers and publishers directly, using different types of revenue-sharing models. In addition, users who have yet to become zanox partners will also be able to browse the zanox Application Store in order to find interesting widgets.

Single sign-on with zanox Connect

The new single sign-on solution called zanox Connect ensures an easy, smooth and secure way of integrating applications. This process is similar to what is being widely used on platforms such as Facebook. Once logged-in, using an application can be done via just one click. Thanks to zanox Connect, developers can now create applications that optimise the affiliate marketing performance of their customers. Due to the application’s ability to access the publisher’s and advertiser’s data in a controlled way, developers will be able to offer tailored and value-added solutions with a seamless user experience.

“Our intention is to consistently provide our customer base with new and creative performance-based marketing tools, while allowing developers to monetise their innovation power,” said Thomas Hessler, CEO and co-founder of zanox. “With the zanox Application Store, we are truly tapping the full potential of our network’s collective intelligence, benefiting everyone involved.”

$2 Million zanox Application Store Contest: Contestants now asked to enter next phase

With the launch of the zanox Application Store, contestants of the recently kicked-off $2 Million zanox Application Store Contest can now start uploading their applications and take their contributions to the next contest level. The $2 Million zanox Application Store Contest, which is being held in conjunction with the M&A advisory company Corporate Finance Partners, will award the winning business model(s) an investment of up to two million US-Dollars for the best monetising application based on zanox Web Services.

Webtrekk, a high-quality provider of Web analytics focusing on online marketing and conversion rate improvement, was recently awarded the winner by zanox from the first 1 Million Euros zanox Web Services Contest in March 2009. Along with intelliAd’s Bid Management Tool CPCagent, Webtrekk’s winning application Webtrekk Q3 will be among the first software-solutions zanox publishers and advertisers will be able to purchase from the zanox Application Store. Further promising contributions may also include in-game or video advertising, contextual ads, behavioral targeting solutions, recommendation systems and review tools, as well as applications for social communities or mobile devices.

zanox Application Store – selection of first applications:

intelliAd Bid Management Software: intelliAd is a software for optimising SEM campaigns in Google Adwords and Yahoo. With intelliAd advertisers and agencies can increase the efficiency of their campaigns by up to 30 per cent.
Webtrekk Q3 Web Analytics: With Q3, Webtrekk offers one of the most powerful Web Analytics engines on the market. Unlimited segmentation, multi-dimensional correlation and more.
Cliplister Product Video Widget: The Clipster product video widget provides publishers with original product videos, ready to be embedded in their websites.
Jochen Schweizer Product Search Widget: The Jochen Schweizer product search widget calculates how many search results fit into a search term.
DCI AG WAi Widget: With the WAiWidget, advertisers can provide publishers in the zanox network with their newsletters. The newsletter distribution and publication is automatically managed by the new WAi technology. Publishers receive exclusive content such as product news or special offers.
zanox News iGoogle Gadget: Get the latest updates on zanox news, affiliate programmes and promotions with the zanox news iGoogle gadget.

Important Links:

About the zanox Publisher Initiative

The zanox Application Store and the $2 Million Dollar Application Store Contest are part of the zanox Publisher Initiative, which helps publishers in the zanox network to easily monetise their business ideas with enhanced services, features and support for all zanox partners. The central hub of the Publisher Initiative includes the company’s continuous expansion of zanox affiliate marketing features, the recently launched zanox Web Services as well as the zanox VIP Club for top-performing publishers.

"The zanox Publisher Initiative aims to take the overall quality of our network, products and services to a yet unrivalled level," says Uwe Bormann, Marketing Director of zanox. "By leveraging the market’s feedback to address our partners’ needs, we’re striving to become the global ‘Network of Choice’."

About zanox

ZANOX.de AG is a global market leader for performance-based online marketing and has established a strong presence in all core markets around the world. More than 2000 prestigious international companies rely on the zanox affiliate network and sector-specific expertise in all sectors where innovation is taking place. Affiliate programmes provide companies with global solutions for efficiently marketing their products and services on the Internet. zanox attaches great importance to the quality and the continuing development of its affiliate sites, whose owners are also being motivated by quick and transparent returns.

zanox’s international focus is strengthened by its Global Alliance Partner (GAP) programme. Furthermore, in June of 2008, the first zanox Campus opened its doors at the company’s headquarters in Berlin to serve as an international meeting point for developers and designers.

For further information, please visit www.zanox.com, blog.zanox.com, www.twitter.com/zanox or www.zanox.com/events

Global online marketer zanox launches VIP Club for top-publishers

zanox — Thu, 16 Apr 2009 10:12:00 +0200

New VIP programme offering premium services and enhanced business opportunities exclusively to high-performing publishers

Berlin, 16 April 2009 - zanox, a global leader in performance-based online marketing, today announced the launch of the zanox VIP Club, an exclusive programme for the highest-profile publishers in its network.

Designed for top-performing, professional and reputable publishers, the zanox VIP Club offers even better opportunities for enhanced revenue growth, transparent, exclusive partnerships, and a range of premium services.

zanox VIP Publishers will exclusively receive attractive benefits from selected advertisers. Starting in June, top-performing publishers will be guaranteed the automatic approval of programme applications, a short-term approval for leads and sales, a 100 % confirmation rate guaranteed, immediate access to premium commissions and an instant call-back service. zanox VIP Publishers will be also allowed enhanced traffic, SEM and tracking opportunities.

Starting now, zanox VIP Publishers will already benefit from advanced access to information on top-performing campaigns and new advertisers as well as a designated international zanox Key Account Manager. Furthermore, zanox VIP Publishers will gain access to all zanox beta tests for new products and features, and receive invitations to all zanox events, including the opportunity to attend as a guest speaker. zanox VIP Publishers are also invited to use the zanox GAP Campus at the company’s Berlin Headquarters for their own events.

As a mark of distinction for their advanced status and reputation, zanox VIP Publishers will be highlighted with the zanox VIP logo within the network and are entitled to use it as a reference in their own business communication.

In order to create most attractive and profitable VIP partnerships, advertisers can cooperate with the VIP network of zanox publishers by applying to become a “VIP welcome” advertiser. By joining the zanox VIP Club as “VIP welcome”, advertisers can be sure of cooperating only with the most profitable and highest-quality publishers within the network.

VIP Publishers will be chosen and granted access to the zanox VIP Club by a panel of zanox industry experts. In order to be selected, publishers have to fulfil strong quality criteria, such as operating top-performing advertising spaces, generate high international traffic and revenues with performance-based marketing in the zanox network. In order to become a VIP, publishers have to commit themselves to the zanox Code of Conduct, which governs the network’s high-level quality standards.

“With its high-level standards and strong quality criteria, the zanox VIP Club will enhance the level of transparency for all our partners. This takes the quality of the zanox network to a new dimension, which is yet unique within the industry,” Thomas Hessler, CEO and founder of zanox, says. “With the launch of the zanox VIP Club we push forward on our goal to become the global publisher network of choice.”

Coming-soon zanox VIP Club highlights at a glance:

Automatic approval of programme applications
Short-time approval for leads and sales
100 % confirmation rate guaranteed
Immediate access to premium commissions
Enhanced traffic possibilities by default
Enhanced SEM possibilities by default
Enhanced tracking opportunities
Instant call-back service
VIP Publisher profile on zanox website (optional)

Exclusive VIP Club services already available:

zanox VIP logo proves enhanced status
Exclusive information on top-performing programmes and advance notice on programme starts
Invitation to all beta tests for new zanox products and features
Designated zanox Key Account Manager
Exclusive 24-hour VIP e-mail service
Invitation to all zanox events and exclusive VIP events
Speaker opportunities at zanox events
Free use of zanox GAP Campus at the Berlin Headquarters
Joint PR and marketing activities with zanox

Important Links:

About zanox

ZANOX.de AG is a global market leader for performance-based online marketing and has established a strong presence in all core markets around the world. More than 2000 prestigious international companies rely on the zanox affiliate network and sector-specific expertise in all sectors where innovation is taking place. Affiliate programmes provide companies with global solutions for efficiently marketing their products and services on the internet. zanox attaches great importance to the quality and the continuing development of its affiliate sites, whose owners are in addition being motivated by fast and transparent compensation.

zanox’s international focus is strengthened by its Global Alliance Partner (GAP) programme. Furthermore, in June of 2008, the GAP campus opened its doors at zanox headquarters in Berlin to serve as an international meeting point for developers and designers.

zanox is owned by Axel Springer AG (52.5 percent) and by PubliGroupe (47.5 percent). Axel Springer AG is Germany’s largest newspaper house, ranks third among her magazine publishers and is also one of the leading European media companies. PubliGroupe AG is an independent, internationally leading group offering marketing, sales and services to media and advertisers, which it assists in the implementation of their communication and media strategies by delivering marketing and technology services to them.

zanox to launch $2 Million Application Store Contest at 2009 Web 2.0 Expo

zanox — Wed, 25 Mar 2009 11:14:00 +0100

Company to unveil its second VC contest for $2 Million US Dollars along with new zanox Application Store in San Francisco next week

San Francisco/Berlin, March 25, 2009 – zanox, a global leader for performance-based online marketing, today announced the company will be launching the new zanox Application Store as well as officially kicking off its $2 million zanox Application Store Contest at the Web 2.0 Expo San Francisco, March 31 - April 3, 2009. The start-up contest, which is being held in conjunction with the M&A advisory company Corporate Finance Partners, will award the winning business model(s) an investment of up to two million US-Dollars for the best monetising application based on zanox Web Services. Having wrapped up the company’s first 1 Million Euro zanox Web Services Contest in October 2008, the Application Store Contest is another step for zanox toward helping developers and start-ups monetise the Internet.

At the Web 2.0 Expo, zanox will also introduce the new zanox Application Store, an innovative platform for developers to introduce and distribute their applications directly to zanox’s network of more than one million publishers and over 2,000 international advertisers. The zanox Application Store, which will hold more than 50 million product offers that can be retrieved automatically via zanox Web Services, was designed to help developers monetise their innovations, such as applications or widgets for the Internet and mobile, including the iPhone, Facebook and iGoogle, as well as all other platforms. Promising contributions may also include in-game or video advertising, contextual ads, behavioral targeting, Web analytics, bid management solutions, recommendation systems and review tools, as well as social community features and social commerce.

“After receiving so many impressive entries for our first contest last year, zanox and our partners are keen to give start-ups a second opportunity to successfully monetise their business models with zanox Web Services,” said Thomas Hessler, CEO and founder of zanox. “With the current state of the worldwide economy, it’s become increasingly difficult for many of these companies to secure follow-up financing for their projects – this is where we would like to help.”

In January 2009, zanox launched the Open Beta of zanox Web Services, an innovative solution for professional Web developers and publishers. zanox Web Services offers access to a wide variety of new functions within the zanox affiliate network as well as the zanox infrastructure. In addition, zanox recently awarded the winner of the first zanox Web Services Contest, Webtrekk, at the zanox headquarters in Berlin on March 24, 2009. Webtrekk, a high-quality provider of web analytics focusing on online marketing and conversion rate improvement, received one million Euros in growth capital. Along with intelliAd’s Bid Management Tool CPCagent, Webtrekk’s winning application Webtrekk Q3 will be one of the first software-solutions zanox publishers and advertisers will be able to purchase from the zanox Application Store.

About zanox Publisher Initiative
zanox Web Services and the $2 Million Application Store Contest are part of the zanox Publisher Initiative, which helps publishers in the zanox network to easily monetize their websites’ traffic. The zanox publisher campaign is focused on enhancing the features of zanox’s affiliate marketing services, steadily extending the zanox Web Services platform as well as the upcoming launch of the zanox VIP Club for top-performing publishers. With its specialised industry-specific expertise, unrivaled international reach and modern “open company” philosophy, zanox aims to become the global publisher network of choice.

Important links:

Kryzys sprzyja nowym formom marketingu w Sieci

zanox — Sun, 22 Mar 2009 10:56:00 +0100

Warszawa, 22 Marzec 2009 - Rynek marketingu internetowego w modelu „płać za sukces” urósł w zeszłym roku o 30%, a jego wartość wyniosła ok 50 mln złotych. zanox w Polsce w 2008 roku zwiększył przychód o ponad 35% w stosunku do planów, dzięki czemu rozwijał się szybciej niż cały rynek marketingu afiliacyjnego i reklamy online w Polsce. Rok 2009 zapowiada się dobrze dla marketingu w modelu „płać za sukces”, dlatego zarząd zanox przyjął nową strategię rozwoju w regionie Europy Centralnej i Wschodniej, w tym także polskiego biura.

W trakcie kryzysu firmy poszukują skutecznego narzędzia promocji i pozyskiwania nowych klientów. Stąd nie dziwi fakt rosnącego zainteresowania wśród reklamodawców bardzo korzystnym modelem rozliczania kampanii w internecie – płać tylko za sukces. 2008 był rokiem przełomowym, zarówno dla całego sektora perfomance marketingu, jak i lidera tego rynku w naszym kraju. Po wejściu na polski rynek w 2005 roku, otwarciu biura w lutym 2008 roku i doskonałych wynikach sprzedażowych zanox'a w Polsce w zeszłym roku, zarząd firmy przyjął strategię ekspansji na wszystkie rynki Europy Centralnej i Wschodniej. Nowa strategia oznacza, że zanox rozpocznie działania między innymi w Rosji, krajach Nadbałtyckich, Węgrzech, Rumunii czy Bułgarii.

W tym celu została stworzona nowa struktura organizacyjna firmy w regionie, na której czele stanął Amerykanin na stałe mieszkający w Niemczech - Gregory Binsfeld – jako dyrektor regionu Europy Centralnej i Wschodniej, a jego prawą ręką został Polak - Maciej Wyszyński - który będzie pełnił funkcję Executive Sales Director. Zarząd zanox przyznał nowy budżet na rozwój struktury w naszym regionie, a Polska ma się stać jego centralnym punktem. W tym celu do zespołu odpowiadającego za działanie w Europie Centralnej i Wschodniej dołączą nowi pracownicy.

Otwarcie biura w Polsce w zeszłym roku i nasze działania w 2008 roku były egzaminem, który zdaliśmy na piątkę z plusem – mówi Maciej Wyszyński, Executive Sales Director w zanox. Wyniki sprzedażowe za zeszły rok są zdecydowanie lepsze niż planowaliśmy i przekroczyły nasze cele o 35%. Dzięki czemu wiemy, że rośniemy szybciej niż cały rynek reklamy w modelu „płać za efekt” w Polsce, który w zeszłym roku urósł o 30%. Zakładając, że rynek reklamy online w 2008 roku był wart 1 miliard złotych, wartość rynku reklamy afiliacyjnej stanowiła 5% wartości całego rynku reklamy online, czyli ok 50 mln zł - dodaje Wyszyński z zanox.

O zanox

zanox jest globalnym liderem działającym na rynku marketingu internetowego w modelu „płać za sukces” w ponad 200 krajach. Firma założona przez Thomasa Hesslera, Heiko Rauch i Jensa Hewalda w 2000 roku w Niemczech, aktualnie ma oddziały w Wielkiej Brytanii, Holandii, Włoszech, Hiszpanii, Francji, Szwajcarii, Skandynawii, USA, Chinach oraz Polsce. Zatrudnia ponad 300 pracowników, a od 2007 roku jest częścią grupy Axelspringer i PubliGrupe. Wśród klientów znajduje się ponad 2000 renomowanych, międzynarodowych firm, w tym: Deutsche Telekom, Vodafone, Orange, Jamster, DADAmobile, KLM, Opodo, listminute.com, Amazon, Otto, Neckermann, Citibank, Royal Bank of Scotland, reprezentujących wiele sektorów, w tym m.in.: telekomunikacja, finanse, handel, FMCG, turystyka.

Kryzys na rynku, a także atrakcyjny i bardzo korzystny model rozliczeniowy zanox spowodował, że reklamodawcy coraz chętniej korzystają z marketingu w modelu „płać za sukces” w Polsce i Europie Centralnej i Wschodniej. Wśród nowych klientów firmy są między innymi: Cetelem Polska, Netia, ING Bank, Galeria VOX, Esky.pl, BravoFly.com, Centerparcs.pl, Travelnow.pl w Polsce, Quelle w Rumunii i UPC Broadband w Czechach. Cieszymy się, że rozpoczęliśmy współpracę z kolejnym dużym partnerem w ramach rozliczeń „płać za efekt”. Liczymy na zwiększenie sprzedaży z tego kanału i dobrą współpracę z wydawcami, która zaowocuje profitami dla obu stron – mówi Maciej Majerczak, dyrektor departamentu sprzedaży bezpośredniej Cetelem Bank S.A.