So what does this mean? Well it fits in with what they call ‘anytime, anywhere’ convenience. For example, when out and about you want a quality camera that will fit snugly inside your bag or perhaps even pocket. On other occasions where photography is a necessity, you may want to attach a more capable lens to get the perfect shot. It’s all about versatility and allowing the freedom to do more with a single camera. Sony are aiming to stretch out to each end of the photographer spectrum from the occasional snapper, to the real enthusiasts.

There is currently a family of over 30 ‘alpha’ interchangeable lens camera’s and that is set to grow with the addition of these new models. These mock ups of a new ultra-compact camera were shown off at PMA and it is certainly extremely appetising for those who enjoy photography. A newly developed Exmor APS HD CMOS sensor along with support for full 1080p HD video recording using the AVCHD format. So it’s no lightweight for sure and many people will be tracking the development i’m sure with an intended release of later this year.

The new models aesthetically, are pretty charming. Obviously compact with a flush black look with the usual ‘alpha’ signature applied. Packed with features as all quality camera’s are and this is particularly enhanced through the new GUI on the built in LCD screen which is set to become a part of much of, or the entire ‘alpha’ family.

From what i can gather of the preview video, the GUI makes it extremely easy to navigate the camera’s features which obviously include taking shots and videos, as well as playback and such things via simplistic menu’s. As well as all the usual flash and focus features, there also appears to be something called ‘Background Defocus’. I’m not entirely sure if this has appeared on any models in the past, but it is pretty self explanatory in that it is used to capture a clearer shot of nearby objects, the example in the video being overhanging leaves with streams of light being ‘defocused’ in the background.

You may now be thinking, ‘this all sounds a little too complex for a lightweight photographer like me’. Well don’t be alarmed as it seems extremely simple to use with a single slider on the LCD screen to the right of the image which controls the extent of the ‘defocus’.

With the camera’s still only being mockups, there are no actual images that reflect the quality of the camera’s. However we are promised astonishing results and judging by the quality of previous Sony camera’s, I’m sure we won’t be disappointed when release comes around.

So to summarise what’s great about this concept…

• Interchangeable lenses
• Aesthetically pleasing
• Full HD video recording
• Large LCD screen
• Easy-to-Use navigation system
• On-screen help system

Via – Sony

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1. Sony DSLR-A450 Digital SLR Camera Announced
2. Sony CyberShot Digital Camera Range Expands…Again!
3. HD Ultra Slim Pocket Video Camera
4. Flip Ultra HD – Mini Video Camera

Five HD will start broadcasting to more than 2 million Sky HD subscribers in July of this year, which will put a smile on the face of fans of hit US drama’s such as CSI and FlashForward. In addition to this, in recent months and years Five has acquired the right to show popular australian soap Neighbours along with Home & Away. They also provide a solid line up of blockbuster movies and more importantly to football fans, UEFA Europa league football.

With this addition along with the others i mentioned yesterday and Sky’s current line up of HD channels, they are leading the way in terms of choice when it comes to HD content. By the time Five HD is launched, viewers will have access to all of the UK terrestrial broadcasters in high definition along with all the subscription HD channels. Five will become the 42nd channel to commit to joining Sky’s HD line up after recent introductions such as ITV, Sky News and Hallmark Channel are going to be launched in the coming months leading up to July.

Charles Constable, Five’s Director of Strategy, said: “This is an exciting opportunity for Five. Our programme schedule is more suited to HD than that any other major free-to-air commercial broadcaster given the wide range of high quality series we broadcast, such as our top-rated line-up of US dramas. We’re delighted to begin our HD journey with Sky.“

Hilary Perchard, Sky’s Director of Product Management, comments: “We’re delighted to announce the addition of Five HD to Sky HD, the UK’s leading high definition service. Sky remains committed to delivering customers the best HD service available, and this means continuing to launch high-quality channels right across the schedule. With the best of free and pay TV now in HD, there’s never been a better time to embrace HD.”

Although Five may not be everybody’s favourite channel in the world, I think it is fair to say that over recent years they have picked themselves up and made gigantic strides into the commercial television market. With shows such as Neighbours and CSI they have built some fairly high ratings and it is a far cry from the early days of the channel where in many places, Five was almost completely inaccessible as viewers were faced with not so much of a TV channel than a display of nauseating static. I think they owe a lot to Sky and other digital TV providers as it has massively increased their ratings and I have high hopes for the future now they will be offering a high definition service.

Via – TechRadar

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4. Third Generation iPhone Specification Rumours – OLED Display with 17th July Release Date?

The venue itself remained the same as that used for the Think Visibility 2 conference in Sept 2009; the Alea Casino (near the Royal Armouries museum) in a very smart and clean Clarence Dock area of Leeds. Upon arrival to the event we received our ID badges and just from that you know that you’re in for an event with a bit of character – the organisers had only gone and created our very own “Twitter Top Trumps” from the statistics of our Twitter accounts! These made for a great talking point during the whole event as you met up with different people that you already knew and even more importantly with people you didn’t – this was a great way to break the ice I thought, so well done to the Think Visibility team for coming up with that idea!

Think Visibility Speakers

Local SEO Strategies – Tom Critchlow (@TomCritchlow)
Do you have a local-based business? Well this was the presentation for you as Tom talked about how you could improve your Google Local business listing and what the best practice is when submitting your details- for example, simply use your proper business name rather than be tempted to stuff keywords into its title as this appears spammy and can hurt your ranking.

SEO Case Studies – Judith Lewis (@JudithLewis)
I’ve now heard Judith speak a few times and I’ve enjoyed each of her sessions as they contain some really great insight and advice regarding SEO, in this session she presented us with some real-world examples and as such asked that we didn’t disclose any details, but all I will say is if you have chance to hear her speak at an event like this, try and get to it!

Eye Tracking – Simple Usability (@SimpleUsability)
Back at Think Visibility 1 (a whole year ago now), one of the sessions that I sat in on and enjoyed was all about eye tracking and how it can be used to improve your website design to make it a better experience for your visitors. Well having bought a ticket for Think Visibility, you could apply for one of the limited number of slots to have your website analysed so that you could get a better understanding of what a new visitor’s experience is when they browse around your site.

I’d submitted Zath and luckily we got picked to be part of this session along with Coolest Gadgets and another gadget site. It was definitely an interesting experience to see your website shown on a big cinema screen with a circle moving around it to signify whereabouts people’s eyes had been looking. It highlighted a few issues that perhaps need tweaking, but also confirmed that some other things that I’d purposefully laid out in a certain way actually worked, so overall this was a very useful session.

Getting The Links That Matter – Patrick Moogan (@paddymoogan)
I actually met Patrick for the first time about a month ago at an Indoor Go-Karting session we both attended and been looking forward to hearing him talk about link building and some of his approaches he uses in his work ever since. This was the first time he’d done a presentation at an event such as this, but you’d never have guessed as it was very professionally delivered throughout and the information he discussed was very useful, I took a lot of thoughts and notes away from this session.

Making More Hours With Outsourcing And Automation – Al Carlton (@AlCarlton)
I’ve known Al for at least two years now and it’s fair to say that he’s a very inspiring guy when you realise what he’s accomplished in a relatively short space of time and he must now be one of the most successful bloggers in the UK. This session was all about how he’s managed to scale up his websites by outsourcing and automating less enjoyable tasks and gain more time for himself to concentrate on what he does enjoy. This is something that I definitely need to try and do more of!

If you’re interested about finding out more about blogging and being inspired, check out his Self Made Minds blog and I’d definitely recommend catching one of his speaking gigs if possible and taking a look at his websites as there’s lots there to learn from!

When The BBC Met SEO – John O’Donovan
The BBC’s website is one of the biggest and most trusted on the Internet, so obviously how you approach design and SEO to increase your web traffic may be different to that of a much smaller website, but there’s still things to be learnt from it and interesting concepts to think about. I think this compared well to the session at Think Visibility 2 which about another large website; The Telegraph, I found this talk to be interesting and informative, especially around how they’re now writing headlines with SEO in mind. John did a great job of presenting an engaging session despite it being the last of the day by which point some attendees might be flagging – I’m still amazed that a huge source of BBC traffic comes from their embeddable widgets which syndicate their news stories across the web.

Summary

Overall, I think that Think Visibility 3 has had another successful event, Dom Hodgson and his Hodgetastic team have done a great job in organising a cool event, the likes of which you don’t often see up here in the north that much, so to have two of these a year is great and the facilities, both the venue itself and the recommended hotel of the City Inn made for a really enjoyable weekend!

As well as the sessions themselves, Think Visibility provides a great networking opportunity and it was great to see some familiar faces such as Joanna Butler, Nick Walker, Amrit Gill, Gary Hartley, Karyn Fleeting, Elaine Forth and also meet some new cool people such as Martin Wright, Paul Madden Dan Harrison, Annabel Hodges. It was great seeing everyone, gambling with pretend money and thanks to Affiliate Window for sponsoring the after-party; Drink Visibility as the free bar drinks were much appreciated by all! Also, thanks to sk8geek for taking some great photos of Think Visibilility!

If you’ve got an interest in any (or all) of the topics that Think Visibility covers then I’d definitely recommend you get yourself a ticket for Think Visibility 4 booked as early as possible as they do sell out – I know some people who wanted to attend, but couldn’t in the end as they left it too late!

Other Think Visibility Coverage

Don’t just take my word for it, there’s plenty of other people out there who attended this event and you can find out what some of them thought by checking out their Think Visibility reactions below (if you’ve also written about this event and would like adding to my list below, then just let me know)…

• Self Made Minds
• Patrick Moogan
• Piggynap
• Dan Harrison
• Martin Wright
• Sorbet Digital
• Good Web Practices
• Befuddled
• Lee Bandoni
• Paul Carpenter
• MediaEdge:cia Manchester
• Pin Digital
• Azam Marketing Blog
• Bloom Media
• Kung Fu Digital

Related Pages:

1. Think Visibility 3 Preview – Final Speaker Announced! (March 2010)
2. Think Visibility Review (Sept 2009)
3. a4u Expo London 2009 Conference Review
4. a4u Expo London 2009 Preview

It is good to see a proper British car manufacturer still flourishing. Since the fall of manufacturers such as Leyland Cars and more recently the likes of TVR, British motor car manufacturing has not exactly been fruitful in recent years. Although McLaren cars may not be ten a penny, what they have produced in the past has done our nation proud with the quality and performance they offer, whatever the price.

I’m sure we won’t be disappointed come tomorrow and we at Zath will be covering the whole event via McLaren’s live broadcast video, in which a press conference hosted by Chairman Ron Dennis and Managing Director Anthony Sheriff. This should definitely be interesting to see, it may not be entirely eco-friendly like the Porsche 918 Spyder Hybrid Concept Car we recently say, but I’m sure it’ll feature lots of other ground-breaking technological features.

The new car will be officially unveiled and the story will be told regarding investment, manufacturing, production, development, design, heritage and the Formula 1 process and technology transfer at the press conference tomorrow. You’ll be able to watch the live online streaming video of the event below at the end of this article from 10.30am GMT 18th March 2010 – at which point the current teaser trailer will be replaced with the live press announcement video feed, so be sure to bookmark this page and come back!

It’s sure to be exciting not only because there will most likely be a new heavyweight in the super car ranks, perhaps the McLaren Automotive brand will be a new dawn for British car manufacturing and become as synonymous for high performance motoring as the old McLaren F1 road car and the likes of the Bugatti Veyron, I’m sure it’ll have lots of high-tech features to make it a car of the future!

If you can’t wait until tomorrow to find out more, then head on over to the BBC to find out more from some of the early news coverage it’s had so far.

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The first thing that struck me when seeing the keyboard was how much the curvature resembled Apple’s Magic Mouse rather than Microsoft’s Arc Mouse design. It certainly takes some getting used to; the curved design feels unnatural when you first start typing on the keyboard, I know that much from using other curved Microsoft keyboards in the past.

Due to the small form factor of the design, it doesn’t have a number pad, as the idea of the keyboard is that when you’re typing, the curvature of the keyboard resembles the curvature of your hands when typing. If a number pad was to be included, the curvature would make it much more difficult to type.

An extra measure taken to ensure a useable form factor is the glaring omission of a dedicated set of arrow keys in the lower corner, which have been replaced with one key that acts like a d-pad on a console controller, allowing you to move it right, left, up and down. This is my main gripe I have with the keyboard, which makes it virtually unusable for any gamers that use those keys, obviously there are more specific gaming keyboards out there such as the World of Warcraft Keyboard, but you wouldn’t want to buy a keyboard for each different game you play.

That said, I presume that’s not exactly the target market of this device given that it has a small magnetic USB Bluetooth connector which has a nifty storage area which securely keeps it in place on the underside of the keyboard when not in use.

This clearly makes the wireless Microsoft Arc Keyboard a great option for those people who need to be taking one around with them as they travel a lot or those who require a stylish wireless keyboard in the living room for their media center PC. Or perhaps with the impending new wave of tablet devices like the HP Slate that will be coming out this year, this would make for a great portable input device should you want a physical keyboard option?

Compatible with both Windows and Mac OS X, the Microsoft Arc Keyboard packs a great design into a small package, and although it has a few possible drawbacks, (such as the arrow key in the corner), it’s still an extremely attractive proposition, and well priced at under £40.

Via – Engadget & Mel Carson

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And although the public voting has already closed for the BAFTA Video GAME 2009 award you will still be able to be part of it as over at the website you will be able to watch a live stream of the awards as they are given out – there’s even a nice little countdown timer at the top which at the time of writing stands at 2 days, 8 hours, 51 minutes and 19 seconds!

So if you want a quick refresh of the nominees go and have a look at the aforementioned posts, and if you are around I’m sure it will be definitely worth a watch on Friday evening from 20:45!

I’ve personally got my virtual money on Uncharted 2: Among Thieves to get the prize for most awards (hopefully with my personal favourite Assassins Creed 2 in close tow) whilst I would guess that Call of Duty: Modern Warfare 2 will claim the GAME award courtesy of its popularity!

But this really is a close year, and I’m sure each award will bring with it at least a little surprise! Thankfully we’ll be able to watch to see how it all unfolds at the BAFTA Gaming Awards ceremony video live stream. Who do you think will be the big winners for the BAFTA Video Games Awards for 2010?

Related Pages:

1. BAFTA Video Games Awards 2010 Nominations – Part 2
2. BAFTA Video Games Awards 2010 Nominations – Part 1
3. BAFTA Video Games Awards 2009 Nominations – Part 1
4. BAFTA Video Games Awards 2009 Nominations – Part 2

ITV HD has been airing Freeview and Freesat for a while now, but from next month it will, for the first time, be a standalone channel. Obviously the major news though, is that Sky HD and Virgin Media V+ subscribers will now have access to the high definition channel.

Of course, ITV is more than just a sports channel. A lot more. Although many people may not enjoy all of the shows aired, it is clear that many of us do. Soaps such as Coronation Street and reality/talent shows such as Britain’s Got Talent keep millions pinned to their armchairs for hours upon end throughout the year. Other top shows include Law and Order: UK and Lewis which have become popular more recently.

Cindy Rose, executive director of digital entertainment at Virgin Media, says: “ITV offers some of the UK’s most loved programmes and we’re delighted to add them to our growing HD channel line-up.”

Television broadcasters such as the aforementioned Sky and Virgin Media have also recently announced their new additions to their vast line up of HD channels. Virgin now have gained exclusivity of Film4 HD as of this Summer, and Sky are preparing to launch Hallmark Channel HD and Sky Sports 4 HD on June 28th and April 29th respectively. Also, let’s not forget that Virgin will also be getting Tivo functionality into their hardware too!

Hilary Perchard, Sky’s director of product management, said, “While other TV platforms are only now recognising the growing demand for HD, we’re excited to extend our leadership even further and look forward to reaching our next milestone, of 50 HD channels, by Christmas.”

Some Sky HD subscribers have already set up access to the ITV HD channel through unofficial means obviously (it’s very useful for the ITV-based football games), however for the conventional user, this is certainly an advancement many have been waiting for. I myself am extremely disappointed with the lack of HD content from broadcasters other than Sky. BBC HD features hardly any of the top shows which I would love to have in HD, we only just got Top Gear in HD in the last series after all.

Therefore, I think ITV are right to launch these HD channels. The demand for high definition content is booming across the UK since its inception into mainstream television particularly through Sky. Once viewers have witnessed the sheer difference in quality, they don’t want to be forced back to standard definition terrestrial channels.

In my experience, having bought an HDTV and subscribed to Sky HD a fair while ago, it just seems as though standard definition stands out like a sore thumb on such a display. Comparisons are easily made when switching back and forth between HD and non HD and it’s obvious to me, that there is absolutely no comparison.

ITV1 HD will be available on freesat channel 119, Freeview 51, Sky 178 and Virgin 113 with a release date of April 2010.

Via – Guardian

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There are 5 worlds in the game with each one having 6 levels to guide through and of course, the further you get, the harder it is to reach your goal.

There are two games types in Switchball, Free Play and Timed Play. But I don’t see the point in having these as there’s literally no difference whatsoever. In Free Play, you’re not timed on how long it takes you to complete the level, so you can just saunter through them if you so wish.

The Timed Play does exactly what it says on the tin, in that you’re timed, but there’s no time limit. You can earn Bronze, Silver and Gold medals depending on how fast you complete each level but time never runs out. So why didn’t they just incorporate the two? So basically Timed Play is Free Play but you can earn medals for completing it quicker.

There’s the added bonus of earning trophies for the amount of medals you achieve throughout the game, which will take you a while to collect as earning a Gold medal on later stages is tricky!! Throughout the game, you’ll find yourself having to change for another ball type as certain obstacles can only be accomplished using a certain ball. But it doesn’t get confusing as the converters lie right around where you need to change to continue.

So if you need to smash through some heavy boxes, you need a heavier ball, or an air ball to get you up to a higher ledge using the fans. This a good as it makes you think a little more about how to pass certain problems instead of just doing the same repetitive thing over and over.

You have ways on controlling the ball. One of them is the token analog stick and the other is using the Sixaxis controls. I found the Sixaxis to be a bit of a chore and not very responsive for this game as there are times when you have to gain speed to get through obstacles and I could never build up enough using Sixaxis. Whereas using the analog stick gave me better control over where I wanted to go and how much speed I built up.

There are 3 camera types so you can navigate around the level to see where to go next which include, Manual, Auto and Chase. The chase camera just made me have motion sickness as it was moving around way too fast for my liking. The Manual is all down to you how you want the camera, but I found the Auto camera to be the best out of the three as it didn’t make me want to throw up after going round 3 corners in a row.

The game looks quite scenic as the levels kind of hover in a vast area with images of mountains and the like around you, similar to the backdrops in Bejewelled 2. The actual levels have a cartoon-ish look to them which I quite like and look nicely polished in HD.

I did find myself enjoying Switchball and it can get quite addictive. But of course with addiction comes frustration, so don’t be surprised if you keep screaming at your TV. I suppose that’s a good thing as once you’ve completed a level you feel like you’ve achieved something instead of just strolling through it all. If you like a good old puzzle game that will keep you occupied on rainy days, then I’d recommend getting Switchball.

3 out of 5

Related Pages:

1. ‘Mercury’ Review (PSP)
2. Super Monkey Ball Review (iPhone App)
3. ‘Bejeweled 2′ Review (PSN)
4. Zuma Review (PSN)

Having said that they are definitely getting more compact and discrete (such as the Steel Series Siberia V2 we looked at a while back) and now Sony’s two releases – the DR-350USB and DR-320DPV – are testament to this dual purpose aim.

Claiming to be the “stylish alternative to flimsy, drab looking headsets” they certainly fulfil the first part of that with the slim, smooth and ultimately quite discrete design, and the DR-320DPV comes in the usual Sony range of colours namely red or black – which as they suggest you could choose to match your VIAO laptop, although to be honest the fact that they have decided not to do that in the advertising material suggests it may look a little odd!

The earpads appear to have been designed with comfort in mind (possibly at the expense of sound, but that is hard to tell) with foam pads and a lightweight, but hopefully sturdy, adjustable headband which aims to put as little pressure as possible on your head – there is in fact few things more annoying than a headset that sits too tightly!

But it is the microphone that makes the two headsets really multipurpose. As opposed to having a permanent ‘boom’ microphone, these Sony models sport an omnidirectional microphone embedded into actual headset, with a removable ‘voice tube’ that routes your voice directly to the mic to remove as much background noise as possible.

Whilst I’ll admit that I don’t know exactly how well this works, I do have my reservations as to how well the ‘tube’ will be able to carry the sound, and how good quality the microphone will ultimately be. I would personally prefer the solution used in the aforementioned Siberia V2 in which the microphone slides back into the headset, but for a change Sony may well be looking at the lower end of the market at more casual users in which case this would be a lot better for that particular demographic!

As you may have noticed both headsets are almost exactly identical – the only difference really comes in the colours (the DR-350 comes only in gold whilst the DR-320 gives you the choice of red and black) and the actual cable that makes the headset useful!

It won’t surprise you given their full names that the DR-350USB uses a USB adapter (shock!) which of course means you can have it plugged in at the same time as speakers, whilst the DR-320DPV uses standard 3.5mm connectors but does still come with inline controls and the extended length of 2.5m – whilst the DR-350USB has a combined length equal to that, if you wish to use it without the USB you will be limited to 1.2m which is far from massive.

The last real thing of note is the small clip on the mic plug on the DR-320DPV which allows you to attach it to the headphone jack when the former is not in use, meaning you don’t suffer from the cable-clutter that I for one am plagued by and would ordinarily require use of something like a Cable Drop!

I think even Sony would admit that if you are going for some hardcore gaming you will probably want something more robust and sound quality orientated, but for most ordinary folk that wish to combine the use of the microphone and the need for some headphones then these could well be for you!

Via – Sony

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2. SteelSeries Siberia V2 Gaming Headset Preview
3. SteelSeries Siberia V2 Gaming Headset Released
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Of course, nothing is set in stone, but Engadget ran a post featuring pictures and video’s of the potential features and user interface of the courier and claimed news arrived from, and i quote, ‘an extremely trusted source’.

So what’s it all about then? Well my initial impression tells me that you would be mistaken to perceive the device as an iPad competitor. Whilst the dual screens would make it an excellent ebook-reader, it seems it would have difficulty being an adequate portable media player or lightweight gaming option such as the iPad. It is in fact described as a ‘digital journal’, which sums it up quite nicely in my opinion.

It is said to run from the same operating system as the Zune HD and Windows Mobile 7 Series, which is most likely Windows CE 6. From the video’s on Engadget, it seems that the main source of input into the device will be a pen/stylus. However, before you jump in and think poorly of it, consider that the handwriting recognition technology behind it, is so accurate that it allows you to simply scribble in the name of a contact to send an email, or write in a web address to be taken to the site. The seemingly near perfect quality of the technology makes the need for any tricky on screen keyboard or pointing device, pretty much negligible.

So why would you want a Courier or “digital journal”? Well if you’re the sort of busy businessman that currently is forced to carry folder upon folder, diary upon diary etc. perhaps in a large briefcase, then the Courier allows you to consolidate all of you separate sources of notes, contacts, news stories etc. into a single lightweight device no more than an inch thick. Judging by the mock-ups it seems to be the ultimate, portable collaboration device. Although in addition to that, it also seems to be a very capable web browsing and email device.

Physically, the device has always been rumoured to have dual screens which fold together in order to provide an authentic ‘book’ like experience. This remains true with these unofficial mock ups which is a major attraction for buyers of e-readers as well as those who will use it as a business journal/diary.

It is also rumoured to have a built in camera (unlike the iPad) which will add extra functionality. In the video’s they used the example of a designer snapping shots of materials and collecting a journal of thoughts, meetings and such, hence maintaining an entire project with just one single device.

With this just being an initial mock up/rumour, there are no details of pricing or availability, however Engadget have been informed of a Q3/Q4 release date. This would suggest very little intent of competing with the iPad or I’m sure they would have battled for a sooner release. Perhaps they’re leaving that to the recently announced HP Slate device.

So, are you keen to get your mits on an Apple iPad? Is it useful? Or are you willing to wait and see what other tablet-style alternatives appear in the coming months? Does the Microsoft Courier digitial journal seem like more of an actual work device? Take a look at the following concept videos and then tell us what you think to them in the comments below!

Via – Engadget

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1. Google Chrome OS Tablet Concept? (Rumour)
2. Apple iPad – Do We Need A Tablet?
3. Apple iPad Tablet Announced!
4. Apple Tablet Update: To Be Named The iSlate?