How To Be A Professional Photographer: Photography Coach - SEO, Marketing and Business

The Power Of Light: The Foundation Of A Solid Architectural Photography Business

Nigel Merrick — Tue, 15 May 2012 16:41:37 +0000

Learn the secrets of the architectural photography business from one of the industry leaders, Jeffrey Jacobs, on our FREE teleseminar and Q&A call. The Power Of Light: The Foundation Of A Solid Architectural Photography Business is on Wednesday May 23rd 2012 at 2pm CST - come join in the fun!

How To Engage More Brides And Book More Weddings

Nigel Merrick — Fri, 11 May 2012 14:00:40 +0000

Want to know how to book weddings as a professional photographer and fill up your calendar? Join us on this free teleseminar and Q&A call with Chris Cummins: "How To Engage More Brides And Book More Weddings". Get your questions answered and your bookings moving again!

Book That Wedding – What To Say When…

Nigel Merrick — Tue, 08 May 2012 10:45:53 +0000

Two photography business ideas for the wedding photographer on how to get that all-important wedding booking. This is a real case of knowing what to say when...

Last 4 Spaces – Auto-Focus SEO Coaching – Claim Your Spot NOW!

Nigel Merrick — Mon, 30 Apr 2012 11:15:13 +0000

Does your photography business feel as though it's simply "out of focus"? If you're worried about where the next client is coming from, or that you might have a failing photography business on your hands, then it's time to take back control of your online marketing by investing in your SEO. My latest "Auto-Focus SEO" coaching program can help you do just that and turn a struggling business into a thriving one...

9 Ways To Win The Internet Marketing Game

Nigel Merrick — Tue, 24 Apr 2012 11:03:02 +0000

Internet marketing for the photographer continues to become ever more important, and good SEO practices are required to ensure that we stay ahead of the competition. Online marketing now includes social media marketing as well as website SEO, making this task even more complex than ever. Here are 9 tips to help you win the internet marketing game...

How To Land More Photography Clients In Front Of Your Camera

Nigel Merrick — Tue, 17 Apr 2012 10:57:59 +0000

Do you feel that your internet marketing is a little hit and miss? If so, you might need a better landing page strategy to generate more qualified leads for your photography business. Discover how dedicated sales and promotion pages can really help to improve your conversion rate - turning those casual website browsers into paying clients...

Photographer Interview: Sarah Petty – Worth Every Penny

Nigel Merrick — Fri, 13 Apr 2012 17:05:04 +0000

Are you trapped in a race to the bottom against the other photographers in your local community? Do you feel that discounting and special offers are the only ways to attract new business, but know that it's killing your business? Do you look at some of the successful photographers out there, and wonder how they did it? It's time to stop worrying... Escape is at hand! Listen to an interview I had with Sarah Petty from the Joy of Marketing on how you can make yourself Worth Every Penny!

Newsletter Love: Romance Your Photography Clients With Email Marketing

Nigel Merrick — Wed, 11 Apr 2012 11:08:29 +0000

Is an email marketing strategy missing from your overall business plan? Have you put off starting a regular photography newsletter for your clients because you're unsure how to get started, what to write, which email service provider to use, or even how to grow an email list? You're not alone! Read on to learn how easy it can be for you to get started with your own professional email marketing campaigns...

Failed Photography Business? Is Photography Dying As A Profession?

Nigel Merrick — Mon, 02 Apr 2012 10:54:07 +0000

Do you lie awake at night thinking about how the professional photography business will have changed by the time you wake up tomorrow? Are you worried about whether your photography business model can evolve to satisfy the changing market's needs? You're not alone... Online forums and groups everywhere are abuzz with the question "is photography dying as a profession?", leading to all kinds of heated debate, flame-wars and disagreements. How do you feel about the state of the photography industry?

Photography Business Interview: Boudoir and Portrait Couture With Jillian Todd

Nigel Merrick — Wed, 21 Mar 2012 17:54:30 +0000

Boudoir portrait photography is an exciting genre that's enjoying a renaissance at the moment, and I was fortunate to interview Jillian Todd, who has created a very successful business in this area. We talked about how she's worked to change the perception of boudoir photography, her approach, the amazing transformations she carries out with her clients, marketing and sales etc. This is one interview you won't want to miss!

Ask The Photography Coach: How Do I Save My Photography Business?

Nigel Merrick — Mon, 19 Mar 2012 18:40:23 +0000

How do you know what to put in a business plan? Do you need one at all? How can you overcome seemingly insurmountable obstacles to get your photography business going again? These are some of the questions I receive as a photography coach each week...

Ask The Photography Coach: How To Be Unique As A Fine-Art Photographer

Nigel Merrick — Mon, 12 Mar 2012 11:15:17 +0000

In today's episode of "Ask The Photography Coach" I talked with a fine-art photographer about ways she could capitalize on her enormous library of unique landscape photographs to enhance her business...

Wedding Photography Business Success: An Interview With Chris Cummins

Nigel Merrick — Fri, 09 Mar 2012 18:25:12 +0000

Success in wedding photography can be a challenge for the majority of wedding photographers out there today, so I spoke with Kansas City photographer Chris Cummins of Glow Imagery to learn how he has made a very successful business through wedding photography alone. His approach, philosophy, attention to detail, love for his clients, respect for other vendors, and dedication to quality are just some of the ways he's able to differentiate himself from the competition. Listen to the interview to learn more.

Photography Business Interview: Sean Low – Mindset, Trust & Value

Nigel Merrick — Mon, 05 Mar 2012 09:30:48 +0000

The business of being a professional photographer begins with the fundamental principles of mindset, trust and value. Unfortunately, this is a sadly-neglected area of the photography business, yet it has the most impact on the overall success or failure of the photography studio. I was very privileged to speak with Sean Low, founder of The Business of Being Creative, and am thrilled to share our interview here for you...

Ask The Photography Coach: Referrals, Reviews, Testimonials and Photo CDs

Nigel Merrick — Fri, 02 Mar 2012 12:01:21 +0000

In this episode of "Ask The Photography Coach" I talked with a family portrait photographer about how to get great reviews and testimonials from his clients, as well as how to deal with the situation where clients want to get all the photographs on a CD to print themselves.

LinkedIn Photography Group Roundup: Mar. 1st 2012

Nigel Merrick — Thu, 01 Mar 2012 14:45:00 +0000

The latest episode in our weekly roundup of some of the interesting topics and discussions from the Photography Business and Marketing LinkedIn group.

Photography Business: Why Should Anyone Hire You?

Nigel Merrick — Wed, 29 Feb 2012 12:22:47 +0000

What do you do in order to set yourself apart from the competition as a professional photographer? Do you really know why you do what it is that you do? Do your clients know and understand why you're a photographer, and how your "why" can be of great benefit to them? Without the answers to these questions, building a healthy photography business can be a real challenge!

Photography SEO: Link Building, Website Copy and Social Media

Nigel Merrick — Tue, 28 Feb 2012 12:02:09 +0000

This post features the recording from one of my recent Q&A sessions, on the topic of website SEO, link building, and blogging. We talked about the merits of paid external links, the importance of writing good copy, and how social media is going to increasingly impact SEO in the future.

How To Price Wedding Photography: Pricing Calculator

Nigel Merrick — Mon, 27 Feb 2012 12:12:06 +0000

Photographers, but wedding photographers in particular, often have a hard time with pricing, with many caught up in a constant frenzy of tweaking and fiddling to try to find the perfect price list, without actually paying attention to the numbers that matter - the cost of sales and their investment in time. This article on how to price wedding photography introduces a new Excel tool to help the wedding photographer come up with a better way of producing their price lists.

Ask The Photography Coach: How To Sell Wedding Photography

Nigel Merrick — Fri, 24 Feb 2012 17:04:55 +0000

For the professional photographer trying to sell wedding photography - especially that aimed at a higher-priced market - it can sometimes be difficult to convert "price-conscious" shoppers into clients who truly value the benefits of what you do. However, it can be done, and in this recorded coaching call we talk in great detail about the process of how to sell wedding photography more effectively...